United Airlines Holdings, Inc. (UAL): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A United Airlines Holdings, Inc. (UAL) permanece como uma potência global da aviação, navegando estrategicamente no mundo complexo do transporte aéreo através de um intrincado modelo de negócios que equilibra a eficiência operacional, a experiência do cliente e a inovação tecnológica. Ao alavancar uma rede robusta de parcerias, plataformas digitais de ponta e uma proposta de valor abrangente, a United Airlines se posicionou como uma operadora líder que conecta milhões de passageiros em diversas rotas e segmentos de viagem. Esse modelo de negócios dinâmico revela o sofisticado maquinaria por trás de uma das companhias aéreas mais reconhecidas do mundo, oferecendo informações sobre como o UAL transforma as viagens aéreas de um mero serviço de transporte em uma experiência perfeita e gratificante.

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: Parcerias -chave

Star Alliance Network

Star Alliance Composition: 26 Global Airlines a partir de 2024

Airlines parceiros	Regiões cobertas
Lufthansa	Europa
Air Canada	América do Norte
Ana	Ásia

Fabricantes de aeronaves

Fornecedores de aeronaves primárias:

• Boeing: 792 aeronaves na frota a partir do quarto trimestre 2023
• Airbus: 89 aeronaves na frota a partir do quarto trimestre 2023

Parceria do cartão de crédito

MILEGEPLUS Parceria do cartão de crédito com Chase

Detalhes da parceria	Valor
Receita anual do cartão de crédito	US $ 1,8 bilhão em 2023
Usuários ativos do cartão de crédito	12,4 milhões em 2023

Prestadores de serviços de catering e serviços terrestres

• Portão Gourmet: Provedor de Catering Primário
• Swissport: serviços de manuseio de terra
• Valor do contrato total de serviço terrestre: US $ 475 milhões em 2023

Tecnologia e parceiros de infraestrutura de TI

Parceiro	Serviço prestado	Valor anual do contrato
Microsoft	Infraestrutura em nuvem	US $ 120 milhões
IBM	Soluções de segurança cibernética	US $ 85 milhões
Amadeus	Sistemas de reserva	US $ 95 milhões

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: Atividades -chave

Serviços de transporte de passageiros

A United Airlines opera uma frota de 1.592 aeronaves a partir de 2023, servindo 342 destinos em 60 países. A companhia aérea transportou 204,2 milhões de passageiros em 2022, com uma partida média diária de 4.500 vôos.

Composição da frota	Número de aeronaves
Aeronaves de corpo estreito	1,037
Aeronaves de corpo largo	555

Manutenção de aeronaves e gerenciamento de frota

A United Airlines investe US $ 2,4 bilhões anualmente em manutenção de aeronaves e renovação da frota. A empresa opera 7 principais instalações de manutenção nos Estados Unidos.

• Idade média da aeronave: 13,7 anos
• Técnicos de manutenção: 5.200 funcionários
• Orçamento de manutenção anual: US $ 2,4 bilhões

Planejamento e otimização da rede de rota

A United Airlines gerencia uma rede de rotas abrangentes com operações estratégicas de hub nas principais cidades.

Principais hubs	Partidas diárias
Chicago O'Hare	745
Houston	627
Newark	595
São Francisco	424

Operações de Atendimento ao Cliente e Vôo

A United Airlines emprega 92.795 funcionários totais a partir de 2022, com equipes dedicadas para operações de atendimento ao cliente e voo.

• Pilotos: 12.550
• Comissários de bordo: 24.350
• Representantes de atendimento ao cliente: 8.900

Plataforma digital e gerenciamento de sistemas de reserva

As plataformas digitais da United Airlines processaram 78% do total de reservas através de canais on -line e móveis em 2022, com receita digital anual de US $ 3,7 bilhões.

Métricas de plataforma digital	Dados anuais
Downloads de aplicativos móveis	21,5 milhões
Porcentagem de reserva on -line	78%
Receita digital	US $ 3,7 bilhões

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: Recursos -chave

Grande frota de aeronave comercial

Em 31 de dezembro de 2023, a United Airlines opera uma frota de 1.463 aeronaves. Frota de composição da frota:

Tipo de aeronave	Número de aeronaves
Família Boeing 737	521
Família Airbus A320	229
Boeing 787 Dreamliner	64
Boeing 777	54
Jets regionais Embraer	595

Extensa rede de rota global

United Airlines serve:

• Mais de 330 destinos em todo o mundo
• Opera em 5 continentes
• Cobre 60 países

Infraestrutura tecnológica avançada

Investimentos e recursos de tecnologia:

• Investimento de infraestrutura de TI: US $ 872 milhões em 2023
• Plataformas de computação em nuvem
• Sistemas avançados de reserva e reserva
• Tecnologia de rastreamento de vôo em tempo real

Força de trabalho qualificada e pilotos treinados

Categoria de funcionários	Número de funcionários
Força de trabalho total	92,795
Pilotos	13,374
Comissários de bordo	21,186
Operações de terra	37,500

Instalações aeroportuárias e infraestrutura terrestre

Detalhes da infraestrutura do solo:

• Instalações de manutenção em 7 principais cidades de hub
• Investimento total para instalações terrestres: US $ 1,2 bilhão em 2023
• Centros de manutenção em Chicago, Houston, São Francisco

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: proposições de valor

Rede abrangente de viagens globais

A United Airlines opera uma rede de 4.634 voos diários para 239 destinos em 49 países a partir de 2023. A companhia aérea serve 6 continentes com uma frota de 1.463 aeronaves.

Métrica de rede	Quantidade
Voos diários	4,634
Destinos	239
Países serviram	49
Tamanho da frota	1,463

Transporte aéreo confiável e eficiente

A United Airlines mantém um desempenho pontual de 80,1% e um fator de conclusão de 98,7% em 2023.

Programa de recompensas de folheto frequente

O Programa de MileagePlus possui 110 milhões de membros com parcerias em 40 companhias aéreas e mais de 200 parceiros de aluguel de hotéis e carros.

Métrica do programa	Quantidade
Membros do programa	110 milhões
Parcerias aéreas	40
Relacionamentos de parceiros de viagem	200+

Múltiplas opções de aula de viagem

• Unido primeiro
• Business United
• United Premium Plus
• Economia Unida

Experiência de reserva e viagem digital sem costura

O aplicativo móvel da United tem 26 milhões de downloads com uma classificação de 4,7/5. A taxa de check-in digital é de 89% do total de passageiros.

Métrica de engajamento digital	Quantidade
Downloads de aplicativos móveis	26 milhões
Classificação de aplicativo móvel	4.7/5
Taxa de check-in digital	89%

United Airlines Holdings, Inc. (UAL) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade de milhagem

A partir de 2023, o Programa de MileagePlus da United Airlines possui 120 milhões de membros ativos. O programa gerou US $ 5,3 bilhões em receita de fidelidade em 2022. Os membros podem ganhar milhas até:

• Compras de voo
• Gastos com cartão de crédito
• Transações de parceiros

Métrica do programa	2023 valor
Membros ativos totais	120 milhões
Receita de lealdade	US $ 5,3 bilhões
Miles resgatados anualmente	1,2 trilhão de milhas

Canais de suporte ao cliente digital

A United Airlines opera várias plataformas de suporte digital com as seguintes métricas:

• Downloads de aplicativos móveis: 22,4 milhões
• Taxa de resolução de chatbot 24/7: 68%
• Tempo médio de resposta ao atendimento ao cliente: 12 minutos

Experiência de viagem personalizada

A estratégia de personalização do United inclui:

• Motor de recomendação orientado a IA
• Sugestões de viagem personalizadas com base em 87% dos perfis de dados do cliente
• Comunicação personalizada através de 12 pontos de contato digitais diferentes

Parcerias de viagens corporativas

Categoria de parceria	Número de parceiros	Impacto anual da receita
Contas de negócios corporativos	3,200	US $ 1,7 bilhão
Contratos da empresa global	650	US $ 890 milhões

Plataformas digitais de autoatendimento

Os recursos de autoatendimento da United incluem:

• Check-in online: usado por 92% dos passageiros
• ADMINISTRAÇÃO DE PRONOGIDO DE ADMINISTRAÇÃO DE MOVAL: 78%
• Rastreamento de bagagem digital: disponível para 100% dos vôos

Métrica da plataforma digital	Percentagem
Uso de check-in online	92%
Adoção de passe de embarque móvel	78%
Taxa de resolução de autoatendimento	85%

United Airlines Holdings, Inc. (UAL) - Modelo de Negócios: Canais

Site oficial e aplicativo móvel

As plataformas digitais da United Airlines processaram 61,2% do total de vendas de ingressos em 2023. O tráfego do site atingiu 152 milhões de visitantes únicos anualmente. Os downloads de aplicativos móveis excederam 24,5 milhões a partir do quarto trimestre de 2023.

Canal digital	Métricas anuais de desempenho
Site United.com	152 milhões de visitantes únicos
United Mobile App	24,5 milhões de downloads
Vendas de ingressos on -line	61,2% do total de vendas

Plataformas de reserva de viagem

A United Airlines faz parceria com 12 agências de viagens on -line globais. O Expedia Group gera 18,7% das reservas digitais de terceiros da United.

• Expedia
• Booking.com
• Orbitz
• Travelocity
• Pricelina

Contadores de serviços aeroportuários

A United opera 1.387 contadores de check-in em 335 aeroportos em todo o mundo. Interações médias diárias de passageiros nos balcões de serviço: 87.500.

Métrica do Serviço Aeroporto	Quantidade
Contadores de check-in	1,387
Locais globais do aeroporto	335
Interações diárias de passageiros	87,500

Call centers

A United mantém 7 call centers globais que lidam com 42,3 milhões de interações de atendimento ao cliente anualmente. Tempo médio de manuseio de chamadas: 8,2 minutos.

Agências de viagens e parceiros de viagem corporativos

A United tem parcerias com 5.200 empresas de gerenciamento de viagens corporativas. O segmento de viagem corporativo representa 38,6% da receita total em 2023.

Métricas de parceria de viagem corporativa	Dados
Parceiros de gerenciamento de viagens corporativas	5,200
Contribuição da receita de viagens corporativas	38.6%

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: segmentos de clientes

Viajantes de negócios

A United Airlines atende aproximadamente 1,6 milhão de viajantes de negócios anualmente em sua rede. A empresa gera US $ 8,2 bilhões em receita do segmento de viagens de negócios.

Segmento de viagens de negócios	Métricas anuais
Total de viajantes de negócios	1,6 milhão
Receita de viagens de negócios	US $ 8,2 bilhões
Custo médio da viagem comercial	$1,245

Viajantes de lazer

A United Airlines atende a aproximadamente 2,3 milhões de viajantes de lazer por ano, gerando US $ 5,7 bilhões em receita de viagens de lazer.

Segmento de viagem de lazer	Métricas anuais
Viajantes totais de lazer	2,3 milhões
Receita de viagem de lazer	US $ 5,7 bilhões
Custo médio de viagem de lazer	$678

Contas de viagem corporativas

A United Airlines mantém relacionamentos com 3.750 contas de viagem corporativas, representando 42% de seu segmento total de viagens de negócios.

• Contas corporativas totais: 3.750
• Porcentagem de viagens de negócios: 42%
• Valor médio da conta corporativa: US $ 2,1 milhões

Passageiros internacionais e domésticos

A United Airlines opera em 342 destinos, com 4,7 milhões de passageiros totais anualmente.

Tipo de passageiro	Passageiros anuais	Receita
Passageiros domésticos	3,2 milhões	US $ 6,9 bilhões
Passageiros internacionais	1,5 milhão	US $ 4,6 bilhões

Flyers frequentes

O Programa United MileagePlus inclui 100 milhões de membros, com 12 milhões de participantes ativos gerando receita significativa de lealdade.

• Membros totais de milhagem: 100 milhões
• Flyers frequentes ativos: 12 milhões
• Receita do Programa de Fidelidade: US $ 1,3 bilhão

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: estrutura de custos

Despesas de combustível de aeronaves

Em 2023, a United Airlines gastou US $ 7,44 bilhões em combustível de aeronave. O custo do combustível por galão teve uma média de US $ 2,96. As despesas com combustível representaram aproximadamente 22% das despesas operacionais totais da companhia aérea.

Ano	Despesas totais de combustível	Custo de combustível por galão	Porcentagem de despesas operacionais
2023	US $ 7,44 bilhões	$2.96	22%

Salários e benefícios dos funcionários

Os custos de remuneração dos funcionários da United Airlines em 2023 totalizaram US $ 11,26 bilhões. A empresa empregou aproximadamente 92.795 funcionários em período integral.

• Compensação total dos funcionários: US $ 11,26 bilhões
• Número de funcionários: 92.795
• Salário médio por funcionário: US $ 121.360

Manutenção e leasing de aeronaves

Em 2023, a United Airlines gastou US $ 2,98 bilhões em despesas de manutenção e leasing de aeronaves. A frota consistia em 1.592 aeronaves, com 54% de propriedade e 46% arrendados.

Categoria de despesa	Custo total	Composição da frota
Manutenção e leasing	US $ 2,98 bilhões	1.592 aeronaves totais
Aeronaves de propriedade	54% da frota	861 aeronaves
Aeronaves alugadas	46% da frota	731 aeronaves

Operações aeroportuárias e taxas de aterrissagem

A United Airlines sofreu US $ 3,42 bilhões em operações aeroportuárias e taxas de desembarque durante 2023. A companhia aérea opera em 355 aeroportos em 60 países.

• Operações totais de aeroporto e taxas de aterrissagem: US $ 3,42 bilhões
• Número de aeroportos servidos: 355
• Países operados em: 60

Investimentos de tecnologia e infraestrutura

A United Airlines investiu US $ 1,15 bilhão em melhorias de tecnologia e infraestrutura em 2023. Isso inclui plataformas digitais, sistemas de reserva e tecnologias operacionais.

Categoria de investimento	Investimento total
Tecnologia e infraestrutura	US $ 1,15 bilhão

United Airlines Holdings, Inc. (UAL) - Modelo de negócios: fluxos de receita

Vendas de ingressos para passageiros

A United Airlines reportou receita de passageiros de US $ 48,4 bilhões em 2022. As milhas de passageiros de receita (rpm) totalizaram 215,7 bilhões no mesmo ano. O preço médio do ingresso foi de aproximadamente US $ 182,50.

Categoria de receita	2022 quantidade
Receita de passageiros	US $ 48,4 bilhões
Miles de passageiros de receita	215,7 bilhões
Preço médio do ingresso	$182.50

Taxas de bagagem

United Airlines coletados US $ 1,4 bilhão em taxas de bagagem Em 2022. A taxa de bolsa verificada padrão varia de US $ 30 a US $ 75, dependendo do status de rota e passageiro.

• Taxa de bolsa verificada pela primeira vez: $ 30- $ 35
• Segunda taxa de bolsa verificada: $ 40- $ 45
• Taxas de bolsa com sobrepeso/grande tamanho: US $ 100 a US $ 200

Transporte de carga

A receita de carga para a United Airlines alcançou US $ 6,3 bilhões em 2022. A companhia aérea opera voos de carga dedicada e utiliza espaço de carga da barriga em aeronaves de passageiros.

Métrica de receita de carga	2022 Valor
Receita total de carga	US $ 6,3 bilhões
Rendimento de carga por receita milha	$2.87

Parcerias do programa de folheto frequente

Programa United MileagePlus gera Aproximadamente US $ 5,2 bilhões anualmente através de parcerias de cartão de crédito e vendas de milhas. Os principais parceiros incluem o Chase Bank e vários programas de fidelidade de hotéis/varejo.

• Receita de parceria com cartão de crédito: US $ 3,7 bilhões
• Vendas de milhas para parceiros: US $ 1,5 bilhão

Classe premium e serviços auxiliares

As receitas premium de cabine e serviço auxiliar US $ 3,8 bilhões em 2022. Isso inclui a primeira classe, classe executiva, economia premium e receitas adicionais de serviços.

Categoria de serviço premium	2022 Receita
Receita da classe executiva	US $ 2,1 bilhões
Receita de primeira classe	US $ 850 milhões
Receita da economia premium	US $ 450 milhões
Outros serviços auxiliares	US $ 400 milhões

United Airlines Holdings, Inc. (UAL) - Canvas Business Model: Value Propositions

The Value Propositions for United Airlines Holdings, Inc. center on network breadth, product modernization, operational reliability, and a high-value loyalty proposition for frequent flyers.

Extensive global network connecting to over 1,300 destinations

United Airlines Holdings, Inc. offers a vast reach, as outlined by its commitment to connecting to over 1,300 destinations. Operationally, for Summer 2025, the airline is set to operate 800 daily flights to and from 147 international destinations, including 40 nonstop routes no other major U.S. airline serves. The total network size as of 2024 included 383 destinations. This expansion includes adding 8 new cities for Summer 2025, such as Ulaanbaatar, Mongolia, and Dakar, Senegal.

Enhanced premium experience (Polaris, Signature Interior, Starlink Wi-Fi)

Product differentiation is driven by premium cabin enhancements and fleet-wide technology upgrades. The new United signature interiors feature significant in-seat technology upgrades across cabins. United expects to have Starlink on all United aircraft - more than 1,000 planes - over the next several years. Testing for the free Starlink service began in early 2025, with the first mainline aircraft, a Boeing 737-800, expected to enter service with Starlink from October 15, 2025. The regional fleet installation pace reached 50 or more aircraft per month as of September 2025. The high-speed Starlink service offers download speeds between 40 and 220 Mbps and upload speeds of 8 to 25 Mbps.

The seatback screens in the new signature interiors provide concrete visual value:

Cabin Class	Screen Size (Inches)	Connectivity Feature
United Polaris business class	16-inch HD touch screens	Bluetooth connectivity
United First Class	13-inch screens	Power in every seat
United Economy seat	10-inch screens	Larger overhead bins

The airline has nearly 100,000 seatback screens across its fleet, with plans to grow this number. Premium cabin revenue grew 5.6% in Q2 2025.

High operational dependability (best post-pandemic on-time rates in Q2 2025)

Operational execution in the second quarter of 2025 demonstrated improved reliability. United operated its largest-ever quarterly schedule in Q2 of 2025, measured by available seat miles. The consolidated punctuality rate for Q2 2025 reached its highest level in four years. The on-time departure rate hit a five-year high in Q2 2025. United achieved a 100% completion day on April 22, 2025. The on-time percentage hovers around 80-82%, which is significantly better (i.e., 5% or more) than other major U.S. airlines.

Diverse fare options from Basic Economy to premium cabins

United provides a spectrum of fare options to segment customers based on willingness to pay and desired flexibility. The fare structure includes distinct categories for different service levels.

• Basic Economy fare class: N.
• Deep-discounted Economy fare classes: S, T, L, K, G.
• Full-fare Economy classes eligible for instant upgrades: Y, B.
• United Polaris business class fare classes: J, C, D, Z, P.
• United Premium Plus fare classes: O, A, R.

Basic Economy fares (N) are generally not eligible for upgrades.

Strong loyalty program value with flexible earning and redemption

The MileagePlus program remains a core value driver, recognized as the world's best frequent flyer programme in 2025 with a perfect 10.00 score in one industry evaluation. The program offers flexibility in point lifespan and redemption options.

• MileagePlus points are valid for up to 180 months.
• Loyalty revenue grew 8.7% year-over-year in Q2 2025.
• MileagePlus points are valued around 1.2 points per dollar.
• Co-branded credit card sign-ups surged by 45%.
• International Premium Economy upgrades start at 15,000 miles.
• Domestic upgrades from Basic Economy (N) require 25,000 miles.
• Upgrading from a W fare class to Polaris costs 40 PlusPoints.
• Upgrading from a G or S fare class to Polaris costs 80 PlusPoints.

Elite status qualification for 2025 requires higher thresholds, such as 5,000 PQPs and 15 PQFs for Silver, or a PQP-only goal of 6,000 PQPs.

Finance: draft 13-week cash view by Friday.

United Airlines Holdings, Inc. (UAL) - Canvas Business Model: Customer Relationships

You're looking at how United Airlines Holdings, Inc. (UAL) keeps its customers engaged and satisfied, which is key since their strategy leans heavily on brand loyalty. Honestly, the numbers show they're succeeding by pushing high-yield customers and digital tools.

Automated self-service via the highly-rated United mobile app

Digital interaction is massive for United Airlines Holdings, Inc. (UAL). Nearly 90% of customers engage with the United mobile app on the day of travel. This focus on automation helps with service recovery; about half of passengers who were rebooked in the second quarter of 2025 used United's automated or self-service options. The app's technology, like ConnectionSaver, has saved over 3.3 million customer connections since its launch. Furthermore, a spring beta test of new app features showed that over 350,000 customers used them, achieving a 98% success rate in making their connection.

Dedicated personal assistance for premium and elite status members

The focus on premium customers is clearly paying off financially. In the third quarter of 2025, premium cabin revenue was up 6% year-over-year. For the first quarter of 2025, premium cabin revenue had risen 9.2% year-over-year. This segment is high-yield; premium-class revenue per available seat mile outperformed the main cabin by five points in Q3 2025. Elite status is tied directly to these benefits, but earning it got tougher in 2025, with Premier status requirements increasing by 20% to 25% in Premier Qualifying Flights (PQFs) and Premier Qualifying Points (PQPs).

Here's a look at the PQP headstarts for existing elites at the start of the 2025 program year:

Elite Status Level	PQP Headstart Amount
Premier Silver	300 PQPs
Premier Gold	600 PQPs
Premier Platinum	900 PQPs
Premier 1K	1,400 PQPs

Community building through the MileagePlus loyalty program

The MileagePlus program is a significant revenue driver and community anchor. Loyalty revenue increased more than 9% in the third quarter of 2025, following a 9.4% year-over-year rise in Q1 2025. United Airlines Holdings, Inc. (UAL) executives have signaled big plans, aiming to double profits from its loyalty program by 2030. The value of each point is estimated around 1.2 points per dollar. To sweeten the deal for cardholders, earn rates on co-branded cards were adjusted; for instance, the United Club℠ Card now offers 1 PQP per $15 spent, with a maximum of 28,000 PQPs annually, up from 15,000 PQPs.

MileagePlus members earn miles based on status, which encourages repeat engagement:

• Premier Silver: Earn 7 miles per dollar.
• Premier Gold: Earn 8 miles per dollar.
• Premier Platinum: Earn 9 miles per dollar.
• Premier 1K: Earn 11 miles per dollar.

Proactive communication for operational changes and service recovery

Operational reliability directly impacts customer trust. United Airlines Holdings, Inc. (UAL) delivered its best first-quarter operational performance since 2021 in Q1 2025, cutting its seat cancellation rate in half compared to Q1 2024. For service recovery, the airline uses proactive communication; for example, during weather delays, they began texting customers live radar maps in July 2025. This transparency helps manage expectations when disruptions occur, which is crucial since Newark Liberty International Airport (EWR), representing roughly 20% of United's total system capacity and domestic revenue, faced significant restrictions in Q2 2025.

Corporate sales teams managing large business travel accounts

The corporate segment remains a focus, though the mix is shifting toward premium leisure. Business revenue was up 7.4% in the first quarter of 2025. United Airlines Holdings, Inc. (UAL) achieved its all-time highest business revenue ticketing week during the week ending October 5, 2025, with three of the top five best weeks occurring in September 2025. Despite this, the Chief Commercial Officer noted that the percentage of business travel is a much smaller share of United's business than it was in 2019. Business travel demand saw a double-digit acceleration starting in early July 2025.

United Airlines Holdings, Inc. (UAL) - Canvas Business Model: Channels

You're looking at how United Airlines Holdings, Inc. (UAL) gets its product-seats on planes-into the hands of customers as of late 2025. The strategy heavily favors digital control, but the physical touchpoints remain critical for premium and last-minute sales.

Direct sales via United Airlines website and mobile app (primary channel)

The digital storefront is where United Airlines wants the majority of transactions to happen. This channel allows for direct control over pricing, ancillary attachment, and customer data capture, which feeds directly into loyalty efforts. Enhancements to the United app, for instance, drove an 85% digital check-in rate in the first quarter of 2025. This focus on digital self-service is key, especially as a record 73% of airline tickets were booked directly across the industry in early 2025, a trend United Airlines is definitely leading within its segment. You can even purchase a one-time United Club pass for $59 directly via the mobile app.

The airline's investment in its mobile app is significant, as CEO Scott Kirby noted its role in winning and retaining brand-loyal customers.

Airport ticket counters and customer service desks

While digital dominates, the physical presence at over 150 international destinations and numerous domestic hubs is essential for service recovery, complex itinerary changes, and high-touch customer segments. These desks serve as the final point of sale for many last-minute or highly modified bookings. You still see agents at these counters helping customers who need immediate, in-person resolution.

Online Travel Agencies (OTAs) and Global Distribution Systems (GDS)

United Airlines continues to manage its presence on third-party platforms, balancing reach with the desire to own the customer relationship. In May 2025, OTA-issued trips actually increased by 8% year-over-year, showing that price-sensitive or self-service bookings still flow through these channels. To maintain control over ancillary sales on these platforms, United Airlines and Travelport formed a strategic partnership where Travelport receives early access to United's NDC-enabled extras.

Corporate booking tools and dedicated business portals

This high-margin segment is a core focus, though its growth has moderated recently. Flown business revenue grew 7% year-over-year in the first quarter of 2025, down from 15% growth in the fourth quarter of 2024. Contracted business sales for all future travel were only up 'low single-digits' year-over-year as of Q1 2025. United is actively integrating its Online Booking Tool (OBT) extras, like using United Jetstream amenity funds as payment, into GDS platforms like Travelport+ and its own Deem OBT platform to streamline the corporate booking experience.

United Club and Polaris Lounge network

The premium lounge network acts as a tangible value-add channel, particularly for high-yield and loyalty program members. As of late 2025, United Airlines operates a network that includes more than 45 United Club locations and five United Polaris® lounges. The airline expanded this offering in 2025, opening a new United Club Fly in Houston and a significantly expanded United Club in Denver measuring over 33,000 square feet. Furthermore, design work began on the seventh United Polaris lounge, slated for Denver.

Here's a quick look at the quantitative scale of these channels and related performance metrics:

Channel/Metric Category	Data Point (Late 2025)	Context/Period
Total Operating Revenue (Q3 2025)	$15.2 billion	Quarterly Financial Scale
Digital Check-in Rate	85%	Q1 2025
Industry Direct Booking Share	73%	Early 2025
United Club One-Time Pass Price	$59	Current Pricing
OTA-Issued Trip Increase	8%	May 2025 vs. prior year
Flown Business Revenue Growth	7%	Q1 2025 Year-over-Year
United Club Locations	More than 45	Network Size
United Polaris Lounges	5	Network Size

The airline is definitely leaning into its digital and premium physical assets to drive revenue, especially given that loyalty revenue grew 9% in Q3 2025.

United Airlines Holdings, Inc. (UAL) - Canvas Business Model: Customer Segments

High-yield business travelers seeking premium service and flexibility.

This segment showed strong recovery, with business travel revenue up 7.4% year-over-year in the first quarter of 2025. For the second quarter of 2025, business demand notched a double-digit acceleration compared to the second quarter of 2024. Premium cabin revenue growth was 9.2% year-over-year in the first quarter of 2025, though it grew by 5.6% in the second quarter and 6% in the third quarter of 2025. United Airlines is focusing on retaining these high-value customers through network improvements and service enhancements.

Affluent international leisure travelers utilizing long-haul routes.

International travel remained robust, with Pacific Revenue per Available Seat Mile (RASM) increasing by 8.5% year-over-year in the first quarter of 2025, and Atlantic RASM up 4.7%. United Airlines is flying its largest international schedule in company history, with over 400 roundtrip international flights per day to 142 different destinations as of the third quarter of 2025. However, unit revenue pressure was noted in the third quarter, with international Passenger Revenue per Available Seat Mile (PRASM) falling 7.1%.

Brand-loyal MileagePlus members across all service classes.

The loyalty ecosystem is a key focus, with loyalty-related revenue growing by 9.4% year-over-year in the first quarter of 2025, and loyalty revenue rising 9% in the third quarter of 2025. The value of a MileagePlus point is around 1.2 points per dollar. Elite status qualification metrics for 2025 increased Premier Qualifying Points (PQPs) and Premier Qualifying Flights (PQFs) by 20% to 25% across levels. United Airlines has a stated goal to double profits from its MileagePlus program by 2030.

Price-sensitive domestic leisure travelers (Basic Economy segment).

The Basic Economy offering continues to be a significant volume driver. Revenue from this segment was up 7.6% year-over-year in the first quarter of 2025, with a 4% revenue rise reported in the third quarter of 2025. As of late 2024, Basic Economy flyers accounted for approximately 16% of United Airlines' domestic passengers. The airline expects to average 145 seats per departure in North America by 2027, up from 104 in 2019, facilitating more of this lower-fare inventory.

Corporate clients with large-volume travel contracts.

This group is closely aligned with the high-yield business traveler segment, showing strong booking trends in 2025. The airline is capturing this demand through its network strength and operational reliability, which is critical for corporate travel managers. The following table summarizes key revenue performance indicators for relevant customer-facing segments through the first three quarters of 2025.

Segment Indicator	Q1 2025 YoY Growth	Q2 2025 YoY Growth	Q3 2025 YoY Growth
Premium Cabin Revenue	9.2%	5.6%	6%
Business Travel Revenue/Demand	7.4% (Revenue)	Double-digit acceleration	Implied strong performance
Basic Economy Revenue	7.6%	1.7%	4%
Loyalty Revenue	9.4%	Not specified	9%

United Airlines is also focusing on retaining its most valuable flyers through tiered benefits, which directly relates to segment retention. The structure for earning elite status in 2025 required higher Premier Qualifying Points (PQPs).

• Premier Silver New PQP Requirement: 5,000 PQPs or 15 PQFs and 5,000 PQPs.
• Premier Gold New PQP Requirement: 10,000 PQPs or 30 PQFs and 10,000 PQPs.
• Premier Platinum New PQP Requirement: 15,000 PQPs or 45 PQFs and 15,000 PQPs.
• Premier 1K New PQP Requirement: 22,000 PQPs or 60 PQFs and 22,000 PQPs.

United Airlines Holdings, Inc. (UAL) - Canvas Business Model: Cost Structure

You're looking at the major drains on United Airlines Holdings, Inc.'s operating cash flow, which is key to understanding their pricing power and margin sustainability. The cost structure for United Airlines Holdings, Inc. is heavily weighted toward fixed and semi-variable costs inherent to operating a global airline network.

The most significant variable cost component remains fuel. For the third quarter of 2025, the average fuel price United Airlines Holdings, Inc. paid was $2.43 per gallon. This figure directly impacts the bottom line, though hedging strategies aim to smooth out volatility. To give you a snapshot of the scale of their financial commitments as of the end of Q3 2025, here are some key figures:

Financial Metric	Amount / Projection (Late 2025)
Total Debt, Finance Lease Obligations, and Other Financial Liabilities (Q3 2025)	$25.4 billion
Projected FY2025 Adjusted Total Capital Expenditure	Below $6.5 billion
Q3 2025 Average Fuel Price	$2.43 per gallon
Q3 2025 Adjusted Pre-tax Margin	8.0%

Fixed costs are substantial, driven by the long-term nature of their assets. Aircraft ownership, whether through purchase or lease, represents a massive fixed commitment. Similarly, securing slots and gates at major hubs like Newark, which accounts for over 20% of the company's capacity, locks in significant airport lease expenses for years.

Labor costs are another huge line item, especially with pilot and flight attendant contracts. You saw evidence of this in the Q3 2025 reporting, where the timing of union contracts caused a shift in expenses. Specifically, United Airlines Holdings, Inc. noted a reduction of 1 point of labor expense moving from the third quarter of 2025 into the fourth quarter of 2025 due to contract timing. This shows how sensitive reported quarterly costs can be to the cadence of these major agreements.

Capital expenditures are being managed for fleet modernization. For the full fiscal year 2025, United Airlines Holdings, Inc. projected its adjusted total capital expenditure to fall below $6.5 billion. This spending is directed toward fleet upgrades and customer experience investments, like installing Starlink Wi-Fi across the fleet.

The debt load is significant, reflecting past financing needs and current obligations. As of the close of the third quarter of 2025, total debt, finance lease obligations, and other financial liabilities stood at $25.4 billion. The company did make a move to simplify this structure by prepaying the remaining $1.5 billion balance of the MileagePlus bonds during the quarter.

Here's a quick look at the cost structure elements that are managed:

• High fixed costs from aircraft ownership and airport leases.
• Variable fuel costs tied to the $2.43 per gallon Q3 2025 average.
• Significant labor expenses influenced by union contract timing.
• Capital expenditures projected below $6.5 billion for FY2025.
• Interest expense tied to $25.4 billion in total liabilities.

Finance: draft 13-week cash view by Friday.

United Airlines Holdings, Inc. (UAL) - Canvas Business Model: Revenue Streams

You're looking at the core ways United Airlines Holdings, Inc. (UAL) brings in cash as of late 2025. The business model is heavily reliant on flying people, but the real margin story is in the premium and loyalty segments. Honestly, the numbers from the third quarter of 2025 really highlight where the focus is right now.

Passenger ticket sales remain the main driver, of course. Total operating revenue for United Airlines Holdings, Inc. in the third quarter of 2025 hit $15.2 billion. This massive top line is supported by demand across the board, even as they manage unit revenue pressures. For instance, revenue from Basic Economy, which caters to the budget-conscious traveler, still managed to rise 4% year-over-year in Q3 2025. That shows the breadth of their passenger base.

Loyalty program revenue is a strategic powerhouse for United Airlines Holdings, Inc. MileagePlus revenue increased over 9% year-over-year in Q3 2025. To be fair, the co-brand remuneration part of that grew even faster, climbing 15% year-over-year. Management is definitely leaning into this, projecting they will double the loyalty program EBITDA by the end of the decade. This program is a key part of their brand-loyal strategy.

Premium cabin revenue is another critical growth lever. This segment rose 6% year-over-year in the third quarter of 2025. What's more telling is that premium-class revenue per available seat mile (TRASM) outperformed the main cabin by five points. This outperformance is exactly what drives margin accretion for United Airlines Holdings, Inc. as they invest heavily in products like United Polaris.

Ancillary revenue streams are essential for filling out the total take. These fees come from things you might not think of as core tickets, but they add up significantly. You're looking at:

• Baggage fees, which are a consistent source of cash flow.
• Seat selection charges, especially for preferred seating.
• Revenue from upgrades to premium products.

Cargo and third-party business services revenue provides diversification away from pure passenger demand. In Q3 2025, cargo revenue specifically saw a lift, increasing 3% year-over-year. This shows the utility of their global network beyond just passenger seats.

Here's a quick snapshot of the key revenue performance indicators from the third quarter of 2025:

Revenue Stream Component	Q3 2025 Metric/Value	Year-over-Year Change
Total Operating Revenue	$15.2 billion	Up 2.6%
Premium Cabin Revenue	N/A	Rose 6%
Loyalty Program Revenue	N/A	Grew over 9%
Cargo Revenue	N/A	Rose 3%
Basic Economy Revenue	N/A	Rose 4%

The commitment to enhancing these revenue streams is clear in the capital allocation. United Airlines Holdings, Inc. is on track to spend over $1 billion on customer experience improvements in 2025, with plans for another investment exceeding $1 billion in 2026. They are targeting fleetwide Starlink Wi-Fi installation completion by 2027. That spending is meant to secure the brand-loyal customer base that is currently driving the premium and loyalty revenue success.