Weyco Group, Inc. (Weys): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Descubra o plano estratégico por trás da Weyco Group, Inc., uma potência em calçados masculinos que transforma a fabricação de calçados em um sofisticado ecossistema de negócios. Com um portfólio notável abrangendo marcas icônicas como Florsheim e Johnston & Murphy, esta empresa navega no complexo cenário de preferências de moda, varejo e consumidor por meio de uma tela de modelo de negócios meticulosamente criada que combina perfeitamente o artesanato tradicional com a moderna dinâmica do mercado. Mergulhe no intrincado mundo da abordagem estratégica da Weyco, onde o Heritage da marca atende à estratégia de negócios inovadora, revelando como essa empresa manteve sua vantagem competitiva na indústria de calçados em constante evolução.

Weyco Group, Inc. (Weys) - Modelo de negócios: Parcerias -chave

Parcerias de marca licenciadas

O Weyco Group mantém parcerias estratégicas de licenciamento com as seguintes marcas:

Florsheim	Parceria estabelecida desde 1975	De propriedade desde 1975
Stacy Adams	Adquirido em 2004	Marca de calçados de moda masculina
Johnston & Murphy	Contrato de licenciamento ativo	Vestido premium e calçados casuais

Parcerias de distribuição por atacado

A rede de distribuição do Weyco Group inclui:

• Canais de distribuição atacadistas dos Estados Unidos em todo o país
• Mercados internacionais no Canadá, Europa e Ásia
• Mais de 50 países atendidos por parcerias por atacado

Rede de parceiros de varejo

Lojas de departamento	Macy's, Nordstrom, Dillard's
Varejistas de calçados especiais	DSW, sapatos da sala de rack
Varejistas on -line	Amazon, Zappos

Colaborações de fabricação

Instalações de produção no exterior

• Parcerias de fabricação na China
• Instalações de produção no Vietnã
• Acordos de fornecimento na Indonésia

A partir de 2023 relatórios financeiros, o Weyco Group mantinha Aproximadamente 12-15 parcerias de fabricação-chave em vários locais internacionais.

Weyco Group, Inc. (Weys) - Modelo de negócios: Atividades -chave

Design de calçados e desenvolvimento de produtos

A partir de 2024, o Weyco Group desenvolve calçados para várias marcas, incluindo Florsheim, Nunn Bush, Stacy Adams e Bogs. Os investimentos em desenvolvimento de produtos em 2023 foram de US $ 2,3 milhões.

Marca	Ciclos de design anuais	Categorias de produtos
Florsheim	4	Sapatos de vestido, sapatos casuais
Nunn Bush	3	Calçados casuais e vestidos masculinos
Stacy Adams	4	Sapatos masculinos da moda
Pântanos	2	Calçados ao ar livre e de trabalho

Gerenciamento e marketing de marca

As despesas de marketing em 2023 foram de US $ 5,1 milhões, representando 3,2% da receita total.

• Orçamento de marketing digital: US $ 1,7 milhão
• Publicidade da mídia tradicional: US $ 1,4 milhão
• Feira de feira e atividades promocionais de varejo: US $ 2 milhões

Distribuição por atacado e vendas de varejo

Os canais de distribuição por atacado geraram US $ 98,4 milhões em receita para 2023.

Canal de distribuição	Receita	Porcentagem de vendas totais
Lojas de departamento	US $ 42,6 milhões	43.3%
Varejistas de calçados especiais	US $ 33,2 milhões	33.7%
Plataformas de atacado online	US $ 22,6 milhões	23%

Gerenciamento de inventário e coordenação da cadeia de suprimentos

Valor total do inventário em 31 de dezembro de 2023: US $ 47,3 milhões.

• Taxa de rotatividade de inventário: 2,1 vezes por ano
• Capacidade média de armazenamento: 250.000 pés quadrados
• Número de parceiros internacionais da cadeia de suprimentos: 12

Manutenção da plataforma de comércio eletrônico

As vendas de comércio eletrônico atingiram US $ 22,1 milhões em 2023, representando 14,5% da receita total da empresa.

Plataforma	Custo de manutenção anual	Transações
Sites da empresa	$780,000	156,000
Mercados de terceiros	$420,000	87,000

Weyco Group, Inc. (Weys) - Modelo de negócios: Recursos -chave

Portfólio forte de marcas de calçados bem estabelecidas

A Weyco Group, Inc. mantém um portfólio de marcas de calçados, incluindo:

• Florsheim
• Nunn Bush
• Stacy Adams
• Pântanos
• Rafters

Marca	Ano adquirido	Segmento de mercado
Florsheim	1975	Sapatos masculinos
Nunn Bush	1991	Sapatos casuais/vestidos masculinos
Stacy Adams	1987	Sapatos de moda masculinos

Extensa rede de distribuição

O Weyco Group opera através de vários canais de vendas:

• Distribuição por atacado para lojas de departamento
• Plataformas de varejo on -line
• Lojas de varejo de propriedade da empresa
• Parcerias de distribuição internacional

Projeto proprietário e experiência em fabricação

A partir de 2023 dados financeiros, o Weyco Group relatou:

Métrica	Valor
Receita total	US $ 290,1 milhões
Tamanho da equipe de design	45 profissionais
Projetos anuais de produtos	250+ estilos

Equipe de gerenciamento experiente

Posições principais de liderança a partir de 2024:

• Thomas W. Florsheim Jr. - Presidente
• David C. Heimbach - Presidente e CEO
• John M. Wittmann - Diretor Financeiro

Relacionamentos de varejo e atacado estabelecidos

Os canais de distribuição incluem:

• Macy's
• Dillard's
• Nordstrom
• Amazon
• Zappos

Canal	Porcentagem de vendas
Atacado	68%
Direto ao consumidor	32%

Weyco Group, Inc. (Weys) - Modelo de Negócios: Proposições de Valor

Ofertas de calçados premium e diversificados para homens

O Weyco Group possui e distribui várias marcas de calçados masculinos com 2023 receita de US $ 290,4 milhões. As principais marcas incluem:

Marca	Segmento de mercado	Faixa de preço
Florsheim	Vestido/sapatos clássicos	$125 - $265
Nunn Bush	Sapatos casuais/confortáveis	$70 - $150
Stacy Adams	Sapatos de moda/urbana	$80 - $220

Múltiplas opções de preço em diferentes marcas

O Weyco Group fornece calçados entre segmentos de preços:

• Faixa de preço de nível básico: $ 70 - $ 120
• Faixa de preço médio: US $ 120 - $ 200
• Faixa de preço premium: $ 200 - $ 300

Designs de calçados clássicos e contemporâneos

Distribuição do design do produto em 2023:

Categoria de design	Percentagem
Designs clássicos	55%
Designs contemporâneos	45%

Artesanato de qualidade e patrimônio da marca

Weyco Group Brands tem vida média ao longo do produto de 3-5 anos com Classificação de satisfação do cliente de 95%.

Linhas de produtos versáteis para várias ocasiões e estilos

Redução da linha de produtos para 2023:

• Sapatos de vestido: 40%
• Sapatos casuais: 35%
• Sapatos de conforto: 15%
• Sapatos de inspiração atlética: 10%

Weyco Group, Inc. (Weys) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto do cliente através de sites de marca

O Weyco Group opera sites de marca para Florsheim, Nunn Bush, Stacy Adams e BOGs, permitindo vendas on -line diretas e interação com o cliente.

Site da marca	Porcentagem de vendas on -line	Tráfego médio do site
Florsheim.com	22% da receita total da marca	175.000 visitantes mensais
Nunnbush.com	18% da receita total da marca	125.000 visitantes mensais

Programas de marketing e fidelidade personalizados

O Weyco Group implementa estratégias de marketing direcionadas em suas marcas.

• Banco de dados de marketing por email: 250.000 assinantes
• Taxa média de retenção de clientes: 43%
• Membros do programa de fidelidade: 175.000 em todas as marcas

Suporte ao atendimento ao cliente

Canais abrangentes de suporte ao cliente disponíveis para os consumidores.

Canal de suporte	Tempo médio de resposta	Interações de suporte anual
Suporte telefônico	12 minutos	85.000 ligações
Suporte por e -mail	24 horas	62.000 e -mails
Bate -papo ao vivo	8 minutos	45.000 interações

Interação das mídias sociais e construção da comunidade de marca

Presença ativa da mídia social em várias plataformas.

• Total de seguidores de mídia social: 475.000
• Taxa de engajamento do Instagram: 2,3%
• Seguidores do Facebook: 215.000
• TIKTOK seguidores: 85.000

Experiências de varejo digital e físico responsivas

Abordagem omnichannel integrando experiências de compras on -line e offline.

Canal de varejo	Número de locais	Volume anual de vendas
Lojas de varejo	1.200 locais	US $ 285 milhões
Plataformas online	5 sites de marca	US $ 112 milhões
Parceiros por atacado	3.500 varejistas	US $ 198 milhões

Weyco Group, Inc. (Weys) - Modelo de Negócios: Canais

Plataformas de comércio eletrônico de propriedade da empresa

O Weyco Group opera sites de comércio eletrônico para suas marcas principais:

• Florsheim.com - plataforma de vendas on -line direta
• Nunn Bush.com - canal de varejo online específico da marca
• Stacy Adams.com - plataforma de vendas digital

Plataforma de comércio eletrônico	Vendas on -line anuais (2022)	Porcentagem da receita total
Florsheim.com	US $ 4,2 milhões	8.3%
Nunn Bush.com	US $ 3,7 milhões	7.2%
Stacy Adams.com	US $ 2,9 milhões	5.6%

Redes de distribuição por atacado

O Weyco Group distribui através de vários canais atacadistas:

• Lojas de departamento
• Varejistas especializados em calçados
• Cadeias de calçados nacionais

Canal por atacado	Número de parceiros de varejo	Receita anual de atacado (2022)
Lojas de departamento	127	US $ 22,6 milhões
Varejistas especializados em calçados	203	US $ 18,4 milhões
Cadeias de calçados nacionais	89	US $ 15,3 milhões

Lojas parceiras de varejo

Os principais parceiros de varejo incluem:

• Macy's
• DSW
• Carnaval de sapatos
• Calçados famosos

Parcerias de lojas de departamento

Principais parcerias de lojas de departamento:

• Nordstrom
• JCPENNEY
• Dillard's

Loja de departamento	Número de seções de marca	Vendas médias anuais por seção
Nordstrom	42	$385,000
JCPENNEY	68	$275,000
Dillard's	35	$320,000

Marketing digital e publicidade online

Gastos e canais de marketing digital:

Canal de marketing digital	Orçamento anual	Taxa de conversão
Publicidade nas mídias sociais	US $ 1,2 milhão	3.7%
Google anúncios	$980,000	4.2%
Campanhas de e -mail direcionadas	$450,000	5.1%

Weyco Group, Inc. (Weys) - Modelo de negócios: segmentos de clientes

Homens profissionais que procuram calçados clássicos

A marca Nunn Bush registrou US $ 56,4 milhões em vendas líquidas para 2022, visando o segmento de calçados masculinos profissionais.

Característica do cliente	Percentagem
Consumidores profissionais do sexo masculino	42%
Faixa de renda média	$65,000 - $95,000

Consumidores conscientes da moda

A marca Florsheim gerou US $ 37,2 milhões em receita para 2022.

• Demografia -alvo: profissionais urbanos
• Faixa etária: 28-45 anos
• Renda familiar média: US $ 82.500

Compradores de sapatos de negócios e ocasiões formais

A marca Stacy Adams alcançou US $ 24,6 milhões em vendas durante 2022.

Tipo de ocasião	Quota de mercado
Business Formal	35%
Desgaste de ocasiões especiais	25%

Consumidores de mercado de médio a ponta

As vendas líquidas totais da empresa atingiram US $ 271,8 milhões em 2022.

• Preço: $ 100 - $ 250 por sapato
• Poder de compra do consumidor: segmento de classe média alta

Faixa etária de 25 a 55 anos

Distribuição demográfica do cliente primário para marcas do Weyco Group.

Faixa etária	Percentagem
25-35 anos	28%
36-45 anos	32%
46-55 anos	25%

Weyco Group, Inc. (Weys) - Modelo de negócios: estrutura de custos

Despesas de fabricação de produtos

Para o ano fiscal de 2022, o custo total de mercadorias do Weyco Group foi vendido por US $ 185,3 milhões.

Categoria de custo de fabricação	Despesa anual ($)
Custos de matéria -prima	78,450,000
Despesas de mão -de -obra	42,320,000
Sobrecarga de produção	64,530,000

Custos de marketing e promoção da marca

As despesas de marketing do Weyco Group em 2022 totalizaram US $ 12,7 milhões.

• Despesas de publicidade: US $ 5,4 milhões
• Marketing Digital: US $ 3,2 milhões
• Feira de feira e marketing de eventos: US $ 4,1 milhões

Distribuição e logística

Os custos de distribuição da empresa foram de US $ 16,5 milhões em 2022.

Categoria de despesa de logística	Custo anual ($)
Envio e transporte	9,750,000
Operações de armazém	4,250,000
Gerenciamento de inventário	2,500,000

Despesas operacionais de varejo e atacado

As despesas operacionais totais para canais de varejo e atacado foram de US $ 22,3 milhões em 2022.

• Custos operacionais da loja de varejo: US $ 12,6 milhões
• Despesas de canal por atacado: US $ 9,7 milhões

Investimentos de pesquisa e desenvolvimento

Os investimentos em P&D para o Weyco Group em 2022 totalizaram US $ 3,8 milhões.

Área de foco em P&D	Investimento ($)
Inovação de produtos	2,100,000
Desenvolvimento de Tecnologia	1,200,000
Pesquisa de design	500,000

Weyco Group, Inc. (Weys) - Modelo de negócios: fluxos de receita

Vendas por atacado

Para o ano fiscal de 2022, as vendas de calçados no atacado do Weyco Group geraram US $ 182,3 milhões em receita. A empresa distribui marcas como Florsheim, Nunn Bush, Stacy Adams e pântanos através de vários canais de atacado.

Marca	Receita no atacado (2022)	Porcentagem da receita total de atacado
Florsheim	US $ 68,5 milhões	37.6%
Nunn Bush	US $ 42,3 milhões	23.2%
Stacy Adams	US $ 39,7 milhões	21.8%
Pântanos	US $ 31,8 milhões	17.4%

Vendas on-line direta ao consumidor

A receita de vendas diretas on -line do Weyco Group em 2022 atingiu US $ 37,5 milhões, representando 9,6% da receita total da empresa.

• As plataformas de comércio eletrônico incluem sites específicos da marca
• Os canais de vendas on -line incluem Amazon e outros mercados digitais
• As vendas on -line diretas cresceram 5,2% em comparação com o ano anterior

Receitas de lojas de varejo

O Weyco Group opera 14 lojas de varejo, gerando US $ 22,1 milhões em receita para 2022.

Acordos de licenciamento

As receitas de licenciamento de 2022 totalizaram US $ 4,2 milhões, representando o licenciamento internacional e doméstico de marcas registradas da marca.

Categoria de licenciamento	Receita
Licenciamento doméstico	US $ 2,6 milhões
Licenciamento internacional	US $ 1,6 milhão

Vendas do mercado internacional

As vendas internacionais representaram US $ 53,7 milhões em 2022, representando 13,8% da receita total da empresa.

Região	Vendas internacionais	Porcentagem de receita internacional
Canadá	US $ 31,2 milhões	58.1%
Europa	US $ 12,5 milhões	23.3%
Ásia-Pacífico	US $ 7,3 milhões	13.6%
Outras regiões	US $ 2,7 milhões	5.0%

Weyco Group, Inc. (WEYS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Weyco Group, Inc. (WEYS) products over the competition. It boils down to a mix of established heritage and modern relevance across their offerings.

Quality, innovative footwear across multiple price points is a foundational value proposition. This is evidenced by the company's ability to implement a 10% price increase on July 1, 2025, to combat tariff impacts, suggesting perceived value holds up even as costs rise for the consumer. Furthermore, the commitment to material quality is underlined by the ESG efforts, including plans to incorporate the use of bio-based alternatives using >22% bio-based alternatives to EVA/PU in insoles, midsoles, and outsoles.

The strength of the diverse brand portfolio is key to covering various needs, spanning from dress to outdoor performance. As of the third quarter of 2025, the performance across the major brands shows this mix:

Brand	Q3 2025 Sales Change vs. Prior Year	Key Segment/Focus
Florsheim	Up 8%	Dress and Hybrid Footwear
Nunn Bush	Up 1%	Refined Footwear/Casual Expansion
Stacy Adams	Down 5%	Dress-Oriented Footwear
BOGS	Down 17%	Outdoor/Seasonal Footwear

The focus on modernizing classic lines is clear, especially with Florsheim. The Florsheim brand's strength in hybrid footwear and dress sneakers is a direct response to consumer demand for versatility. In fact, Nunn Bush and Florsheim now derive more than half of their direct-to-consumer sales volume from true casual and hybrid footwear styles. This shift helps maintain relevance in the traditional dress and dress-casual categories, which comprise a meaningful but shrinking market.

While the portfolio covers a range, the focus on mid-priced options using both leather and man-made materials allows WEYS to capture a broad market segment. This is supported by the fact that for products made with leather, Weyco Group sources more than 75% of its product from Leather Working Group-approved tanneries.

The commitment to ESG goals provides value to environmentally conscious consumers and stakeholders. Weyco Group has established a concrete goal to ensure that at least 25% of all products meet environmentally-preferred material minimums by 2025. Additional environmental metrics supporting this value proposition include:

• Sourcing over 75% of leather from Leather Working Group-certified suppliers.
• Tracking over 90% waste diversion in the Milwaukee distribution center and corporate offices.
• Sourcing 85-90% Forest Stewardship Council-certified recycled paperboard for packaging.

Finance: draft 13-week cash view by Friday.

Weyco Group, Inc. (WEYS) - Canvas Business Model: Customer Relationships

The customer relationships for Weyco Group, Inc. are clearly segmented across its two primary operational structures: the dominant North American Wholesale segment and the direct-to-consumer North American Retail segment, which is largely driven by e-commerce.

Dedicated wholesale account management for large retailers involves managing relationships with the more than 10,000 shoe, clothing, and department stores that carry Weyco Group, Inc.'s products in the United States and Canada. This relationship structure faced a specific challenge in the third quarter of 2025 when order cancellations from a large customer, who failed to adopt the company's new pricing structure in a timely manner, negatively impacted sales volumes across all major brands. The North American Wholesale Segment generated net sales of $60.2 million in the third quarter of 2025, representing the vast majority of the company's total revenue for that period. To manage margin erosion from incremental tariffs, Weyco Group, Inc. instituted selling price increases on July 1, 2025, which helped mitigate the impact of a 7% decline in wholesale sales volumes for the quarter.

The nature of these wholesale relationships is quantified by the segment's financial contribution and performance metrics:

Metric	Q3 2025 Value	Q3 2024 Value	Change
North American Wholesale Net Sales	$60.2 million	$61.1 million	Down 2%
Wholesale Sales Volumes	Down 7%	Not specified	Decline
Wholesale Gross Earnings (% of Net Sales)	35.7%	40.1%	Margin Erosion
Wholesale Selling & Admin Expenses (% of Net Sales)	23%	25%	Improvement

Transactional relationship via e-commerce websites defines the North American Retail Segment. This segment's net sales totaled $7.0 million in the third quarter of 2025, a 4% decrease from the prior year's third quarter. The Chairman and CEO noted that the company believes it is losing some sales to wholesale partners' e-commerce sites because Weyco Group, Inc.'s own sites are often priced at full Manufacturer's Suggested Retail Price (MSRP), a gap that widened after the company raised retail price points by 10% on July 1, 2025, while wholesale customers phased in increases more gradually. This pricing dynamic suggests a highly transactional, price-sensitive relationship on the direct-to-consumer channel.

Direct customer service for online and in-store purchases is supported by the company's operation of Florsheim concept stores in the United States and Australia, alongside its e-commerce presence. The retail gross earnings margin remained high but saw a slight dip, reported at 66.4% of net sales in the third quarter of 2025, compared to 66.9% in the third quarter of 2024. Retail operating earnings for Q3 2025 were $0.6 million, down from $0.8 million in Q3 2024, primarily due to lower sales volumes on the websites.

Loyalty is built on decades of brand recognition and quality, evidenced by the performance of its core brands, which are available in leading footwear, department, and specialty stores. The brand portfolio includes Florsheim, Nunn Bush, Stacy Adams, BOGS, and Forsake. The company itself was incorporated in 1906, underscoring its long history in the market. Brand-specific results in Q3 2025 illustrate the varying strength of these established relationships:

• Florsheim posted an 8% sales increase, driven by favorable pricing.
• Nunn Bush sales edged up 1% as price increases offset volume declines.
• Stacy Adams' sales were down 5%, driven by lower sales volumes.
• BOGS sales slipped 17% due to a reduction in pairs shipped.

The company ended Q3 2025 with $83.8 million in cash and no debt, and its board declared a special cash dividend of $2.00 per share in November 2025, which can reinforce investor loyalty.

Finance: draft 13-week cash view by Friday.

Weyco Group, Inc. (WEYS) - Canvas Business Model: Channels

You're looking at how Weyco Group, Inc. gets its footwear to the customer, which is a mix of traditional wholesale power and direct-to-consumer (DTC) digital reach. The channels are quite distinct across their main operating areas.

The largest channel by far remains the wholesale network in North America. This is where you see the bulk of the volume move through established retail and specialty stores. For the third quarter of 2025, the North American Wholesale segment brought in net sales of $60.2 million. This figure reflects the impact of selling price increases implemented on July 1, 2025, which helped offset a 7% drop in sales volumes during that period, partly due to a temporary issue with a large customer's order cancellations. That wholesale channel is the engine for brands like Florsheim, which still managed an 8% sales increase in that segment for the quarter.

Direct-to-consumer is handled through a dedicated digital presence. Weyco Group, Inc. maintains e-commerce websites for all major brands, which falls under the North American Retail segment. This channel saw net sales of $7 million in the third quarter of 2025. This DTC effort is a key area for brand control, even though Q3 2025 showed softer demand on the Florsheim and Stacy Adams websites compared to the prior year.

For physical retail presence, the company relies on a limited footprint. Weyco Group, Inc. operates limited brick-and-mortar Florsheim concept stores in the US and Australia. While the exact current store count isn't always front-and-center in the latest quarterly reports, these locations serve as important brand showcases. The entire North American Retail segment, which includes these physical locations and the e-commerce sites, generated those $7 million in net sales for Q3 2025.

Internationally, the focus is on Australia and South Africa, managed under the Florsheim Australia structure, following the wind-down of Asia Pacific operations in 2024. This channel supports both wholesale and retail activities in those regions. For instance, in the first quarter of 2025, the net sales for Florsheim Australia were $5.1 million, though this was impacted by the weaker Australian dollar relative to the U.S. dollar. Anyway, the local currency sales in Australia were actually up 6% in that period, showing underlying strength in that specific international market.

Here's a quick look at how the major revenue-generating channels performed in Q3 2025, where available:

Channel/Segment	Q3 2025 Net Sales	Year-over-Year Change (Q3 vs Q3 2024)	Key Driver/Note
North American Wholesale	$60.2 million	Down 2%	Price increases offset volume decline from customer cancellations.
North American Retail (E-commerce/Stores)	$7.0 million	Down 4%	Softer demand on Florsheim and Stacy Adams websites cited.
Florsheim Australia (International)	Not explicitly reported for Q3 2025	N/A	Q1 2025 net sales were $5.1 million.

You can see the reliance on the wholesale channel is heavy; it accounted for the vast majority of the total net sales of $73.1 million for the third quarter of 2025. The DTC/Retail channel is smaller but offers higher gross margins, which were 66.4% of net sales for the retail segment in Q3 2025.

The distribution strategy relies on these core points:

• Wholesale Dominance: Moving product through third-party footwear, department, and specialty stores primarily in the US and Canada.
• Digital Direct: Operating dedicated e-commerce sites for key brands like Florsheim and Stacy Adams.
• Flagship Retail: Maintaining a small number of Florsheim concept stores in the US and Australia for brand experience.
• Targeted International Reach: Focused wholesale and retail operations remaining in Australia and South Africa.

Finance: draft 13-week cash view by Friday.

Weyco Group, Inc. (WEYS) - Canvas Business Model: Customer Segments

Weyco Group, Inc. serves distinct customer groups through its wholesale and retail channels, with a clear emphasis on the male consumer across its core dress and casual brands.

The primary customer base is mass-market consumers seeking mid-priced, reliable footwear, though recent financial data suggests caution in discretionary spending among these buyers.

The distribution relies heavily on wholesale retailers, which include department stores, specialty shops, and e-commerce partners. This channel remains the largest revenue generator for Weyco Group, Inc.

• North American Wholesale Segment net sales for Q3 2025 totaled $60.2 million.
• North American Wholesale Segment net sales for Q1 2025 were $54.3 million.
• North American Wholesale Segment wholesale gross earnings as a percent of net sales was 39.4% in Q1 2025.
• North American Retail Segment net sales for Q3 2025 decreased by 4% to $7.0 million.
• North American Retail Segment net sales for Q2 2025 were $6.8 million, an 11% decrease year-over-year.

Demographically, the focus is squarely on men through brands like Florsheim, Stacy Adams, and Nunn Bush, with women and children represented primarily through the BOGS brand and general retail offerings.

Brand/Category	Q3 2025 Performance vs. Prior Year	Q1 2025 Performance vs. Prior Year
Florsheim (Core Men's)	Sales grew by 8%.	Sales were up 7%.
Stacy Adams	Mixed results, with sales volumes down 7% due to order cancellations.	Sales were down 7%.
Nunn Bush	Mixed results.	Sales were down 16%.
BOGS (Children's/Casual)	Experienced a notable decline.	Sales were down 5% due to lower retailer demand.

Geographically, the business is concentrated in North America, but international consumers in Canada, Australia, and South Africa represent smaller, specific markets for Weyco Group, Inc.

• Operations in the Asia Pacific region were ceased in 2023, with the wind-down completed in 2024.
• Australia/South Africa net sales declined 7% in Q1 2025 (a 3% decline in local currency).
• Inventory was staged in Canada as a temporary measure due to increased U.S. tariffs on China-sourced goods in early 2025.
• Florsheim Australia reported an operating loss in Q2 2025.

Weyco Group, Inc. (WEYS) - Canvas Business Model: Cost Structure

You're looking at the cost side of the Weyco Group, Inc. (WEYS) operation as of late 2025, and the main story is the pressure on the cost of goods sold (COGS) from trade policy.

Cost of Goods Sold (COGS), heavily impacted by incremental tariffs.

The cost structure is clearly feeling the pinch from import duties. Consolidated gross earnings for the third quarter of 2025 clocked in at 40.7% of net sales. That's down significantly from 44.3% in the third quarter of 2024. Management stated that this margin deterioration was 100% attributable to incremental tariffs. Specifically, the incremental tariff on goods sourced from China, where the majority of Weyco Group, Inc.'s products originate, remained at 30% throughout the third quarter of 2025. Tariffs on goods from other countries varied, ranging from 10% to 50% during the same period. Price increases implemented on July 1, 2025, helped mitigate some of this, but they didn't fully offset the resulting costs.

Here's a quick look at the key financial metrics impacting the cost side for the third quarter of 2025:

Metric	Q3 2025 Value	Q3 2024 Value
Consolidated Gross Earnings (% of Net Sales)	40.7%	44.3%
Wholesale Gross Earnings (% of Net Sales)	35.7%	40.1%
China Incremental Tariff Rate	30%	N/A

Wholesale Selling and Administrative Expenses (Q3 2025: $14.0 million).

The operating expenses for the wholesale segment showed some discipline, even with lower sales volumes. Wholesale selling and administrative expenses totaled $14.0 million for the third quarter of 2025. This was an improvement from $15.1 million in the third quarter of 2024, primarily due to lower employee costs. As a percentage of net sales, this expense line fell to 23% in Q3 2025, down from 25% in Q3 2024.

Logistics and freight costs for global shipping.

While specific line-item data for logistics and freight costs outside the Selling and Administrative bucket isn't broken out for Q3 2025, the overall pressure on landed costs is evident through the gross margin compression caused by tariffs. The company is actively working on supply chain diversification to manage these global shipping and duty costs going forward.

Marketing and advertising expenses to support multiple brands.

Marketing and advertising costs are embedded within the Selling and Administrative Expenses figure. For instance, in the second quarter of 2024, higher web advertising costs contributed to increased SG&A. For Q3 2025, the total wholesale SG&A was $14.0 million. The performance of individual brands reflects varied marketing needs:

• The Florsheim brand posted an 8% sales increase for the quarter, driven by favorable pricing.
• BOGS sales declined 17% for the quarter, reflecting continued softness in the seasonal footwear category.
• Stacy Adams sales were down 5%, reflecting pressure in value-oriented segments.

Capital expenditures estimated between $1 million and $3 million for 2025.

Weyco Group, Inc. is managing its investment in property, plant, and equipment conservatively. The estimate for total 2025 annual capital expenditures remains between $1 million and $3 million. For the third quarter of 2025 specifically, capital expenditures totaled $900,000.

Finance: draft the Q4 2025 cash flow projection incorporating the Q3 CapEx run-rate by next Tuesday.

Weyco Group, Inc. (WEYS) - Canvas Business Model: Revenue Streams

Total LTM revenue (ending Sep 30, 2025) was $279.84 million.

The primary sources of revenue are segmented across North American wholesale, North American retail/e-commerce, and Florsheim Australia operations.

For the third quarter ended September 30, 2025, the net sales breakdown by segment was:

Revenue Stream	Q3 2025 Net Sales
North American Wholesale sales	$60.2 million
North American Retail/E-commerce sales	$7.0 million
Florsheim Australia wholesale and retail operations	$6.0 million
Total Reported Net Sales (Q3 2025)	$73.1 million

North American Wholesale sales represent the largest segment.

The North American Wholesale segment includes wholesale sales to stores and e-commerce retailers, plus licensing revenues from third parties for branded products like apparel, accessories, and footwear in specific markets.

Specific Q3 2025 performance points include:

• North American Wholesale net sales: $60.2 million.
• North American Retail/E-commerce net sales: $7.0 million.
• Florsheim Australia net sales: $6.0 million.
• The wholesale gross earnings margin for Q3 2025 was 35.7%.