Mission Statement, Vision, & Core Values of RumbleON, Inc. (RMBL)

The mission, vision, and core values of RumbleON, Inc. (RMBL) are not just aspirational posters on a wall; they are the financial blueprint for a company navigating a tough powersports market, especially after reporting a Q2 2025 revenue of $299.9 million, an 11.0% decline year-over-year. With the company rebranding to RideNow Group, Inc. and implementing the 'RideNow Way' framework-focused on Entrepreneurial Spirit, Customer Experience, and Operational Excellence-do you see a clear line between these new core pillars and the improved Q2 Adjusted EBITDA of $17.2 million? Honsetly, in a period where the net loss still hit $32.2 million (including a $34.0 million impairment charge), how much weight should an investor place on a stated mission versus the operational actions that drive cash flow?

RumbleON, Inc. (RMBL) Overview

You're looking for a clear picture of RumbleON, Inc. (RMBL), and the direct takeaway is this: the company is in a deep strategic pivot, moving away from its original e-commerce roots to fully embrace its identity as the country's largest powersports retailer, now under the RideNow Group, Inc. brand. This shift is all about operational focus.

Founded in 2013, RumbleON built its name on an asset-light, digital platform for buying, selling, and trading vehicles. But the real scale came from acquiring the RideNow Powersports dealership group in 2021, which cemented its position as North America's largest powersports retailer. The company's core business now revolves around two segments: the Powersports Dealership Group, which sells new and pre-owned motorcycles, ATVs, utility terrain vehicles (UTVs), and other products, and the Vehicle Transportation Services segment (Wholesale Express, LLC). The company employs approximately 1,964 people.

The company's strategic focus is on its powersports retail network, which is why the corporate headquarters moved from Irving, Texas, back to Chandler, Arizona, the original home of RideNow. Based on analyst consensus, the full-year 2025 revenue is projected to be around $1.03 billion, which reflects a challenging consumer environment and a deliberate reduction in the lower-margin vehicle transportation business.

You can find out more about the corporate history and structure here: RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money

Company's Financial Performance in the Latest Financial Reports

The latest financial data, released in November 2025 for the third quarter (Q3 2025), shows a mixed but improving picture. While overall revenue continues to decline, the core powersports business is showing defintely signs of operational strength. For Q3 2025, total revenue was $281.0 million, a 4.7% decrease year-over-year.

But here's the quick math on the operational side: Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), a key measure of operational health, surged by 80.9% to $12.3 million compared to the same quarter last year. This jump signals that the new leadership's focus on cost control and efficiency is working, even as sales volumes remain pressured by macroeconomic factors. Net loss also improved significantly, shrinking to $4.1 million, a 63.4% improvement from Q3 2024.

The powersports segment is the driver of this improvement. Total major unit sales actually increased by 3.9%, or 601 units, during the quarter. This is a clear indicator of market resilience. Also, the Parts, Services, and Accessories (fixed operations) business is a critical and high-margin component; in Q2 2025, this segment alone delivered $52.4 million in revenue, illustrating the value of the non-vehicle sales component.

RideNow Group's Industry Leadership and Strategic Focus

RumbleON, Inc., now operating as RideNow Group, Inc. (RDNW) since August 13, 2025, is not just a participant in the powersports market; it's positioned as the largest retailer and a key consolidator. This leadership isn't just about the number of dealerships; it's about setting the standard for multi-unit retail operations in a fragmented industry.

The company's strategic foundation is now encapsulated in the RideNow Way, which acts as the core values and mission for the entire organization. This new framework is built on three clear pillars that drive every decision, from inventory management to customer interaction:

• Entrepreneurial Spirit: Empowering local dealership leaders to make smart, market-specific decisions.
• Customer Experience: Ensuring a seamless, high-quality experience across all 54 dealerships.
• Operational Excellence: Focusing on cost discipline and efficiency, as seen in the Q3 2025 Adjusted EBITDA surge.

This commitment to operational excellence and a unified brand identity is why the company is seen as the leading operator and consolidator. If you are looking to understand the mechanics of how a market leader stabilizes and grows in a tough economic cycle, this strategic shift is a crucial case study in action.

RumbleON, Inc. (RMBL) Mission Statement

You're looking for a clear map of where RumbleON, Inc. (RMBL) is headed, especially after the rebrand to RideNow Group, Inc. in August 2025, and the Mission Statement is that map. It's the compass guiding their strategic decisions, from capital allocation to customer service protocols across their over 50 dealerships. The company's mission is not just a feel-good statement; it's a commitment to both the rider and the shareholder.

The core mission is: To ignite the spirit of adventure by connecting riders with their personalized powersports experience through unmatched expertise and a commitment to customer satisfaction. We empower lives, build community, and advance industry standards one exhilarating ride at a time.

This statement is significant because it anchors the company's long-term goals in two key areas: the emotional, high-touch experience of powersports and the operational excellence needed to scale that experience. It's a dual focus on passion and precision. The strategic framework, known as The RideNow Way, breaks this mission into three actionable core pillars, which are defintely worth your attention. You can dive deeper into the company's history and structure here: RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money.

Core Component 1: Entrepreneurial Spirit and Innovation

This pillar is all about moving fast and finding new ways to connect inventory with demand. It's the engine for growth, especially in the pre-owned market. RumbleON, Inc. (RMBL) leverages its proprietary technology, the RideNow Cash Offer Tool, to source high-quality used vehicles directly from consumers, which is a major competitive advantage.

Here's the quick math on why this matters: in the second quarter of 2025, pre-owned powersports retail sales showed a growth of 10.2% year-over-year, while new unit sales were down. This growth in pre-owned vehicles, fueled by their innovative tool, is a direct result of the entrepreneurial focus on a higher-margin business segment. The company is actively building a platform for long-term success, not just chasing short-term volume. This is how you differentiate in a challenging market.

• Source high-quality pre-owned inventory.
• Drive growth in the higher-margin used vehicle segment.
• Utilize technology for friction-free customer transactions.

Core Component 2: Customer Experience and Unmatched Expertise

The mission explicitly calls for 'unmatched expertise and a commitment to customer satisfaction.' For a financial analyst, this translates directly to Gross Profit Per Unit (GPU) and customer retention. The company aims to be the best dealership in the world by providing top-notch products and services.

In the first quarter of 2025, the powersports Gross Profit Per Unit (GPU) improved to $5,365, a 5.2% increase over the prior year. [cite: 7 from previous step] This improvement signals better margin management and a stronger value proposition for the customer. A better experience means customers are willing to pay for the expertise and quality service. The company's COO stated that success is when every customer encounters the same high level of service across all 54 powersports dealerships.

The focus on customer experience is a long-term play against online-only competitors. It's about building a lifelong connection to each customer, not just selling a single vehicle. This strategy helps mitigate churn and builds a recurring revenue stream from parts, service, and accessories.

Core Component 3: Operational Excellence and Value Maximization

Operational Excellence is the foundation that makes the other two pillars financially viable. This component focuses on efficiency, cost control, and strategic capital allocation to maximize shareholder value, which is the ultimate goal of any public company. The company's 'Vision 2026' strategic plan targets annual Adjusted EBITDA of greater than $150 million and annual revenue exceeding $1.7 billion by calendar year 2026. [cite: 10 from previous step]

In Q2 2025, the company showed tangible progress here: Adjusted EBITDA increased to $17.2 million, up from $16.2 million year-over-year, despite an 11% decline in revenue. This shows the cost-cutting measures-like the 8.3% reduction in Adjusted Selling, General & Administrative (SG&A) expenses to $64.9 million-are taking hold. The goal is to deploy capital with the discipline of an owner-oriented company. That means every dollar spent must directly contribute to long-term per-share value, whether by investing in the business or acquiring additional dealerships. They're getting leaner to grow stronger. The extension of their term loan maturity to September 2027 also gives them critical operating flexibility to execute this strategy.

RumbleON, Inc. (RMBL) Vision Statement

You're looking at the core blueprint for RumbleON, Inc.'s (RMBL) future, and honestly, the Vision 2026 Strategic Plan is a clear signal that the company is going back to basics: powersports retail. The August 2025 rebranding to RideNow Group, Inc. (RDNW) and the headquarters move back to Chandler, Arizona, underscores this focus, but the financial turnaround is still a work in progress. The vision is built on three pillars designed to deliver annual revenue exceeding $1.7 billion, adjusted EBITDA greater than $150 million, and adjusted free cash flow of at least $90 million by calendar year 2026.

This isn't just fluffy corporate speak; it's a specific, metrics-driven plan to shift the narrative after a tough first half of 2025, where the company reported a net loss of $32.2 million in the second quarter alone, which included a hefty $34.0 million impairment charge. The market consensus for full-year 2025 revenue is around US$1.03 billion, so the 2026 target requires significant, defintely focused execution. You need to see how the three pillars translate into real-world performance.

Operate the Best Performing Dealerships in America

The first pillar is about operational excellence and customer satisfaction, which are the bedrock of any successful retail business. This means simplifying the business model to focus on the 54 powersports dealerships, which is where the RideNow brand has its roots. The goal is to move beyond the Q2 2025 revenue of $299.9 million, which was an 11.0% decline year-over-year, by driving better performance at the store level.

• Simplify the organizational structure.
• Strengthen relationships with Original Equipment Manufacturers (OEMs).
• Measure success on Net Profit and Customer Satisfaction.

This pillar is directly tied to the 'Operational Excellence' core value of the new 'RideNow Way' framework. You can see the initial results in the Q2 2025 Adjusted EBITDA, which actually increased to $17.2 million, up from $16.2 million in the prior year, suggesting the cost-cutting and focus are starting to show enhanced operational efficiency. Good retailers know their local market better than anyone.

Leverage the RideNow Cash Offer Tool to Accelerate Pre-Owned Growth

The second pillar targets the high-margin pre-owned vehicle business, aiming to accelerate its growth by using the proprietary RideNow Cash Offer technology. This is RumbleON, Inc.'s version of a digital sourcing tool, allowing them to acquire vehicles directly from consumers, which is a key competitive edge in the fragmented powersports market. Pre-owned powersports retail sales were a bright spot in Q2 2025, growing by 10.2% year-over-year.

The strategy here is to integrate this technology more deeply, both online and in the physical dealerships, to ensure a consistent supply of high-quality used inventory. They are even piloting their first standalone brick-and-mortar pre-owned dealership in 2024 to test this focus. This aligns with the 'Customer Experience' core value, making the selling process seamless for the customer. The focus on pre-owned is smart; pre-owned gross margins were 18.8% in Q2 2025, significantly better than the new unit gross margins of 13.2%.

Allocate Capital to Maximize Long-Term Per Share Value

The final pillar is pure capital allocation, which is the most critical lever for shareholder returns. The priority is clear: create long-term per-share value. The current priorities for capital deployment are investing in the existing business and acquiring additional dealerships. This is the financial discipline you want to see from management, especially given the current debt profile. The term loan maturity was extended to September 2027 in August 2025, providing necessary operating flexibility.

Here's the quick math on liquidity: as of June 30, 2025, the company had total cash, including restricted cash, of $59.8 million and total available liquidity of $185.7 million. This liquidity is the runway for their strategic initiatives. The goal is to deploy capital with the 'discipline of an owner-oriented company,' which echoes the 'Entrepreneurial Spirit' core value. If you want a deeper dive into the ownership structure, you can check out Exploring RumbleON, Inc. (RMBL) Investor Profile: Who's Buying and Why?

The next step for management is clear: Finance must draft a detailed 13-week cash view by Friday to ensure the $4.0 million cash flow from operating activities reported in the first half of 2025 is sufficient to fund growth initiatives while managing debt.

RumbleON, Inc. (RMBL) Core Values

You're looking for clear signals that RumbleON, Inc. (RMBL) is executing on its strategic pivot, and the best place to find that is in their core values, which they've codified into the new 'RideNow Way' framework. The company's August 2025 rebrand to RideNow Group, Inc. (RDNW) was more than just a ticker change; it was a cultural reset to align the entire organization-all 54 powersports dealerships-around three non-negotiable pillars. This is the defintely the roadmap for how they plan to drive profitability and long-term value.

The near-term opportunity here is watching how these values translate into tangible financial improvements, especially following a challenging period. The strategic move to simplify the business and focus on the core powersports segment is the foundation for everything else.

For a deeper dive into the company's background and financial structure, you can check out RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money.

Operational Excellence

Operational Excellence is about eliminating friction and driving efficiency, and RumbleON is tackling this head-on with structural changes. The most visible action in 2025 was the relocation of the corporate headquarters from Irving, Texas, back to Chandler, Arizona, to the original RideNow flagship store. This move consolidates leadership and support functions, aiming for a 'one team' approach that directly supports the dealerships.

The financial impact is already showing up in the numbers. In the third quarter of 2025, the company's Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) jumped by 81% year-over-year to $12.3 million, and Operating Income rose 77% to $9.4 million. That's a huge swing. They also reduced Selling, General and Administrative expenses (SG&A) by 2.3% to $64.4 million in Q3 2025, proving that the cost-cutting initiatives are taking hold.

• HQ relocation consolidates support for 54 dealerships.
• Q3 2025 Adjusted EBITDA hit $12.3 million.
• SG&A expenses reduced to $64.4 million in Q3 2025.

Here's the quick math on debt: they successfully amended their term loan to extend the maturity to September 2027, plus they paid down $20.0 million in principal, which is expected to cut annualized cash interest expenses by approximately $3.4 million. That's a clear action to strengthen the balance sheet.

Customer Experience

This value recognizes that in discretionary retail like powersports, the transaction is just the start; the relationship is everything. The goal is simple but hard to execute: ensure every customer gets a consistent, high level of service across all 54 RideNow locations.

A concrete example of this commitment in 2025 is the RideNow Chandler dealership winning the Sea-Doo U.S. National Dealer of the Year award for Personal Watercraft and Pontoons in October. This award isn't just about sales volume; it specifically recognizes excellence in training, certification, and a strong customer-first approach. Plus, the company continues to utilize its proprietary RideNow Cash Offer technology to acquire pre-owned vehicles directly from consumers, which streamlines a historically painful part of the transaction process. They are putting riders first in everything they do.

Entrepreneurial Spirit

The Entrepreneurial Spirit pillar is about empowering local teams to innovate and adapt quickly, which is essential for a large dealership network facing regional market variations. This isn't just a feel-good statement; it's a necessary decentralization of decision-making that drives better margins at the store level.

The success of this value is best measured by the improved profitability metrics in the core powersports segment. For the third quarter of 2025, the Gross Profit Per Retail Unit (GPU) for the powersports segment increased to $5,183, a rise of 4.6% year-over-year. This improvement comes from local teams making smart, entrepreneurial decisions on pricing, parts, service, and finance and insurance (F&I) products. The F&I income alone contributed $24.9 million in gross profit in Q3 2025, demonstrating the success of local teams maximizing every customer touchpoint. The whole strategic rebranding is a massive entrepreneurial bet on the powersports core business.