Cullen/Frost Bankers, Inc. (CFR): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Cullen/Frost Bankers, Inc. (CFR), einem leistungsstarken regionalen Bankinstitut, das sein Geschäftsmodell meisterhaft gestaltet hat, um die texanische Finanzlandschaft zu dominieren. Mit einem laserfokussierten Ansatz, der modernste digitale Lösungen, personalisierten Kundenservice und tiefe Community-Verwurzelung vereint, hat CFR das traditionelle Banking in ein dynamisches, kundenorientiertes Erlebnis verwandelt, das sie in einem wettbewerbsintensiven Markt hervorhebt. Entdecken Sie die komplexen Schichten ihres Business Model Canvas, die zeigen, wie dieses Finanzinstitut Partnerschaften, Ressourcen und Wertversprechen strategisch steuert, um außergewöhnliche Bankdienstleistungen bereitzustellen.

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit lokalen Unternehmen und Handelskammern

Cullen/Frost Bankers unterhält strategische Partnerschaften mit mehreren lokalen Unternehmensnetzwerken in ganz Texas. Ab 2024 unterhält die Bank aktive Kooperationen mit:

Handelskammer von San Antonio	Primäre regionale Partnerschaft
Houston Business Association	Sekundäres Metropolitan-Netzwerk
Texas Bankers Association	Landesweites Kooperationsnetzwerk

Partnerschaften mit Technologieanbietern für digitale Banking-Lösungen

Cullen/Frost hat wichtige Technologiepartnerschaften geschlossen, um die Möglichkeiten des digitalen Bankings zu verbessern:

• Microsoft Azure Cloud-Dienste
• Digitale Banking-Plattform von Fiserv
• Salesforce CRM-Integration

Zusammenarbeit mit Startups im Bereich Finanztechnologie (Fintech).

Die Bank investiert aktiv in Fintech-Innovatoren und arbeitet mit ihnen zusammen. Derzeit investiert sie strategisch 12,5 Millionen US-Dollar in aufstrebende Finanztechnologieunternehmen.

Fintech-Investitionsportfolio	12,5 Millionen US-Dollar
Anzahl der Startup-Partnerschaften	7 aktive Partnerschaften

Beziehungen zu Kreditkartenverarbeitungsnetzwerken

Cullen/Frost unterhält wichtige Partnerschaften zur Zahlungsabwicklung:

• Visa-Netzwerkintegration
• Mastercard-Verarbeitungsvereinbarung
• Kollaborative Plattform von American Express

Gesamttransaktionsvolumen (2023)	4,3 Milliarden US-Dollar
Einnahmen aus der Kreditkartenabwicklung	127 Millionen Dollar

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Im vierten Quartal 2023 meldete Cullen/Frost Gesamteinlagen in Höhe von 44,7 Milliarden US-Dollar. Kommerzielle Bankdienstleistungen erwirtschaften einen Jahresumsatz von etwa 712 Millionen US-Dollar.

Kategorie Bankdienstleistungen	Gesamtjahresumsatz	Kundensegmente
Kommerzielles Banking	712 Millionen Dollar	Mittelstand, Firmenkunden
Persönliches Banking	456 Millionen US-Dollar	Einzelverbraucher, Einzelhandelskunden

Vermögensverwaltung und Anlageberatung

Cullen/Frost verwaltet ab 2023 ein Vermögensverwaltungsvermögen von 18,3 Milliarden US-Dollar.

• Verwaltetes Vermögen: 18,3 Milliarden US-Dollar
• Durchschnittliche Größe des Kundenportfolios: 2,4 Millionen US-Dollar
• Einnahmen aus Anlageberatungsgebühren: 187 Millionen US-Dollar pro Jahr

Kreditvergabe und Kreditdienstleistungen

Das gesamte Kreditportfolio erreichte im Jahr 2023 53,2 Milliarden US-Dollar.

Darlehenstyp	Gesamtwert des Portfolios	Durchschnittlicher Zinssatz
Gewerbliche Kredite	32,6 Milliarden US-Dollar	6.45%
Verbraucherkredite	20,6 Milliarden US-Dollar	5.75%

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen stiegen im Jahr 2023 um 37 %.

• Mobile-Banking-Nutzer: 425.000
• Online-Banking-Transaktionsvolumen: 18,6 Millionen pro Quartal
• Investition in die digitale Plattform: 42 Millionen US-Dollar im Jahr 2023

Risikomanagement und Compliance-Überwachung

Budget für Compliance und Risikomanagement: 76 Millionen US-Dollar im Jahr 2023.

Compliance-Bereich	Jahresbudget	Engagiertes Personal
Einhaltung gesetzlicher Vorschriften	42 Millionen Dollar	185 Mitarbeiter
Risikomanagement	34 Millionen Dollar	142 Mitarbeiter

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Schlüsselressourcen

Starkes regionales Bankennetzwerk in Texas

Im vierten Quartal 2023 betreibt Cullen/Frost 145 Bankenzentren in ganz Texas mit einer konzentrierten Präsenz in den wichtigsten Ballungsräumen, darunter:

Region	Anzahl der Bankzentren
San Antonio	48
Houston	35
Austin	27
Dallas/Fort Worth	22

Erfahrene Finanzexperten und Managementteam

Zusammensetzung des Managementteams ab 2024:

• Durchschnittliche Amtszeit der Führungskräfte: 15,3 Jahre
• Ph.D. und Inhaber höherer Abschlüsse: 62 % der Führungskräfte
• Durchschnittliche Erfahrung im Bankensektor: 22,7 Jahre

Fortschrittliche digitale Banking-Infrastruktur

Kennzahlen zur digitalen Banking-Plattform:

Digitaler Service	Benutzerakzeptanzrate
Mobiles Banking	78.4%
Online-Banking	82.6%
Digitales Transaktionsvolumen	3,2 Milliarden US-Dollar monatlich

Robustes Finanzkapital und Reserven

Finanzkapitalindikatoren für 2023:

• Gesamtvermögen: 44,3 Milliarden US-Dollar
• Kernkapitalquote: 13,7 %
• Gesamteigenkapital: 6,8 Milliarden US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 2,1 Milliarden US-Dollar

Kundendaten- und Beziehungsmanagementsysteme

Kennzahlen zur Kundenbeziehung:

Kundensegment	Anzahl der Kunden
Persönliches Banking	387,000
Geschäftsbanking	58,400
Vermögensverwaltung	22,600

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Wertversprechen

Personalisierte Bankdienstleistungen für lokale Unternehmen und Privatpersonen

Ab dem vierten Quartal 2023 bietet Cullen/Frost Bankers personalisierte Bankdienstleistungen mit den folgenden Finanzkennzahlen an:

Servicekategorie	Gesamtzahl der Kunden	Durchschnittlicher Kontowert
Geschäftsbanking	48.392 Geschäftskunden	1,2 Millionen US-Dollar pro Konto
Persönliches Banking	214.567 Einzelkunden	87.500 $ pro Konto

Umfassende Finanzlösungen, zugeschnitten auf die regionalen Marktbedürfnisse

Zu den regionalen Finanzlösungen gehören:

• Auf Texas ausgerichtete gewerbliche Kredite
• Finanzprodukte für kleine Unternehmen
• Spezialisiertes Bankgeschäft im Agrar- und Energiesektor

Kreditsegment	Gesamtkreditportfolio	Wachstumsrate
Kommerzielle Kreditvergabe	24,3 Milliarden US-Dollar	5,7 % im Jahresvergleich
Kredite für kleine Unternehmen	3,6 Milliarden US-Dollar	4,2 % im Jahresvergleich

High-Touch-Kundenservice mit technologischem Komfort

Kennzahlen zum Engagement im digitalen Banking:

• Mobile-Banking-Nutzer: 167.893
• Online-Banking-Durchdringung: 72,3 %
• Digitales Transaktionsvolumen: 3,4 Millionen monatliche Transaktionen

Wettbewerbsfähige Zinssätze und Finanzprodukte

Produkttyp	Zinssatz	Marktvergleich
Sparkonto	4.25%	0,35 % über dem regionalen Durchschnitt
Geschäftsprüfung	3.75%	0,25 % über dem regionalen Durchschnitt

Starker, gemeinschaftsorientierter Bankansatz

Community-Investitionsstatistik:

• Gesamtinvestitionen in die Gemeindeentwicklung: 42,6 Millionen US-Dollar
• Lokale gemeinnützige Partnerschaften: 87
• Gemeinschaftszuschussprogramm: 3,2 Millionen US-Dollar ausgeschüttet

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Kundenbeziehungen

Dedizierte Kundenbetreuer für Geschäftskunden

Im vierten Quartal 2023 betreut Cullen/Frost Bankers 26.749 Geschäftskunden mit engagierten Kundenbetreuern. Die Bank unterhält ein durchschnittliches Kundenportfolio von 87 Geschäftskonten pro Kundenbetreuer.

Kundensegment	Anzahl der dedizierten Manager	Durchschnittliche Konten pro Manager
Kleines Unternehmen	142	63
Mittelmarkt	76	124
Firmenkundengeschäft	34	215

Online- und Mobile-Banking-Plattformen

Im Jahr 2023 verzeichnete die digitale Banking-Plattform von Cullen/Frost 1,2 Millionen aktive Nutzer mit den folgenden Engagement-Kennzahlen:

• Downloads von Mobile-Banking-Apps: 487.000
• Online-Transaktionsvolumen: 3,4 Millionen monatliche Transaktionen
• Wachstum der Digital-Banking-Nutzer: 14,3 % im Jahresvergleich

Personalisierte Finanzberatungsdienste

Cullen/Frost bietet spezialisierte Finanzberatung mit 214 zertifizierten Finanzberatern in ganz Texas und betreut im Jahr 2023 18.345 vermögende Kunden.

Art der Beratungsdienstleistung	Anzahl der Kunden	Durchschnittliches verwaltetes Vermögen
Vermögensverwaltung	8,742	4,3 Millionen US-Dollar
Ruhestandsplanung	6,213	1,7 Millionen US-Dollar
Anlageberatung	3,390	6,2 Millionen US-Dollar

Community-Engagement und lokale Unterstützungsprogramme

Im Jahr 2023 investierte Cullen/Frost 4,2 Millionen US-Dollar in Gemeindeunterstützungsprogramme in 157 Gemeinden in Texas.

Regelmäßige Kundenkommunikations- und Feedback-Mechanismen

Die Kennzahlen zur Kundenzufriedenheit für 2023 zeigen:

• Net Promoter Score: 72
• Antwortquote des Kundenfeedbacks: 94 %
• Durchschnittliche Bearbeitungszeit für Kundenanfragen: 1,3 Werktage

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Kanäle

Filialnetz einer physischen Bank

Ab 2024 betreibt Cullen/Frost Bankers insgesamt 144 Bankzentren, hauptsächlich in Texas.

Region	Anzahl der Filialen
Metropolregion San Antonio	62
Metropolregion Houston	35
Andere Regionen in Texas	47

Online-Banking-Website

Die digitale Plattform von Cullen/Frost bedient rund 320.000 aktive Online-Banking-Nutzer.

• Website: frostbank.com
• Digitales Transaktionsvolumen: 2,4 Millionen monatliche Transaktionen
• Online-Kontoeröffnungsrate: 42 % der Neukonten

Mobile-Banking-Anwendung

Die mobile Frost-App unterstützt über 250.000 aktive monatliche Benutzer.

Metrik für mobile Apps	Daten für 2024
Monatlich aktive Benutzer	252,000
Mobile Scheckeinzahlung	1,6 Millionen pro Monat
App Store-Bewertung	4.7/5.0

ATM-Netzwerk

Cullen/Frost unterhält 265 eigene Geldautomaten in ganz Texas.

• Gesamtzahl der Geldautomatenstandorte: 265
• Kostenlose Transaktionen für Kontoinhaber: Unbegrenzt
• Monatliches Transaktionsvolumen an Geldautomaten: 720.000

Kundendienst-Callcenter

Die Bank betreibt zwei primäre Kundendienstzentren, in denen monatlich 185.000 Interaktionen abgewickelt werden.

Callcenter-Metrik	Leistung 2024
Monatliche Interaktionen	185,000
Durchschnittliche Wartezeit	3,2 Minuten
Kundenzufriedenheitsrate	92%

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Kundensegmente

Kleine und mittlere Unternehmen in Texas

Im vierten Quartal 2023 beliefert Cullen/Frost etwa 52.000 kleine und mittlere Geschäftskunden in Texas.

Geschäftssegment	Anzahl der Kunden	Durchschnittlicher Jahresumsatz
Kleinstunternehmen	24,500	250.000 bis 1 Million US-Dollar
Kleine Unternehmen	19,200	1 bis 10 Millionen US-Dollar
Mittlere Unternehmen	8,300	10 bis 50 Millionen US-Dollar

Privatkunden im Privatkundengeschäft

Gesamtzahl der Retail-Banking-Kunden: 387.000, Stand Dezember 2023.

• Persönliche Girokonten: 265.000
• Sparkonten: 212.000
• Digital-Banking-Nutzer: 278.000

Vermögende Privatpersonen

Cullen/Frost schafft es 4,2 Milliarden US-Dollar in Vermögensverwaltungsvermögen für vermögende Kunden.

Vermögenssegment	Anzahl der Kunden	Durchschnittlicher Portfoliowert
Extrem vermögend	620	10 Millionen US-Dollar+
Hochvermögend	3,800	1 bis 10 Millionen US-Dollar

Kommunalverwaltung und kommunale Körperschaften

Betreut 183 kommunale Kunden in ganz Texas mit einem gesamten kommunalen Bankvermögen von 1,67 Milliarden US-Dollar.

Gewerbe- und Firmenkunden

Firmenkundenportfolio: 2.450 gewerbliche Kunden mit einem gesamten gewerblichen Kreditportfolio von 12,3 Milliarden US-Dollar.

Industriesektor	Anzahl der Kunden	Gesamtkreditrisiko
Energie	540	3,6 Milliarden US-Dollar
Immobilien	620	2,9 Milliarden US-Dollar
Gesundheitswesen	410	1,8 Milliarden US-Dollar
Technologie	380	1,5 Milliarden US-Dollar
Andere Branchen	500	2,5 Milliarden US-Dollar

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Zum Finanzbericht 2022 unterhielt Cullen/Frost Bankers 144 Finanzzentrumsstandorte, hauptsächlich in Texas. Die Gesamtbetriebskosten der Filiale beliefen sich im Jahr 2022 auf 187,3 Millionen US-Dollar.

Ausgabenkategorie	Jährliche Kosten
Miete und Ausstattung	62,4 Millionen US-Dollar
Dienstprogramme	8,7 Millionen US-Dollar
Wartung	15,2 Millionen US-Dollar

Investitionen in Technologie und digitale Infrastruktur

Im Jahr 2022 investierte Cullen/Frost 93,6 Millionen US-Dollar in Technologieinfrastruktur und digitale Plattformen.

• Investitionen in Cybersicherheit: 24,5 Millionen US-Dollar
• Entwicklung einer digitalen Bankplattform: 38,2 Millionen US-Dollar
• Hardware- und Software-Upgrades: 30,9 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2022 auf 456,7 Millionen US-Dollar.

Vergütungskomponente	Jährliche Kosten
Grundgehälter	312,4 Millionen US-Dollar
Leistungsprämien	68,3 Millionen US-Dollar
Gesundheits- und Altersvorsorgeleistungen	76,0 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-Aufwendungen für 2022 beliefen sich auf insgesamt 47,5 Millionen US-Dollar.

• Regulatorische Meldesysteme: 16,2 Millionen US-Dollar
• Compliance-Personal: 22,3 Millionen US-Dollar
• Externe Prüfung und Beratung: 9,0 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben beliefen sich im Jahr 2022 auf 34,6 Millionen US-Dollar.

Marketingkanal	Kosten
Digitales Marketing	14,3 Millionen US-Dollar
Traditionelle Medienwerbung	12,5 Millionen US-Dollar
Gemeinschaftspatenschaften	7,8 Millionen US-Dollar

Cullen/Frost Bankers, Inc. (CFR) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Im vierten Quartal 2023 meldeten Cullen/Frost Bankers einen Nettozinsertrag von 1,03 Milliarden US-Dollar. Die Aufschlüsselung des Kreditportfolios umfasst:

Kreditkategorie	Gesamter ausstehender Saldo
Gewerbliche Kredite	23,4 Milliarden US-Dollar
Verbraucherkredite	7,6 Milliarden US-Dollar
Immobilienkredite	19,2 Milliarden US-Dollar

Gebühren für Bankdienstleistungen

Die Einnahmen aus Servicegebühren beliefen sich im Jahr 2023 auf insgesamt 322 Millionen US-Dollar, mit folgender Aufteilung:

• Kontoführungsgebühren: 98 Millionen US-Dollar
• Gebühren für Geldautomatentransaktionen: 47 Millionen US-Dollar
• Überziehungsgebühren: 76 Millionen US-Dollar
• Gebühren für Überweisungen: 39 Millionen US-Dollar

Vermögensverwaltungs- und Beratungsgebühren

Die Einnahmen aus der Vermögensverwaltung beliefen sich im Jahr 2023 auf 215 Millionen US-Dollar, das verwaltete Vermögen belief sich auf insgesamt 44,3 Milliarden US-Dollar.

Servicekategorie	Einnahmen
Finanzplanung	82 Millionen Dollar
Anlageberatung	133 Millionen Dollar

Provisionen für Anlageprodukte

Die Provisionseinnahmen aus Anlageprodukten beliefen sich im Jahr 2023 auf 187 Millionen US-Dollar, abgeleitet aus:

• Verkäufe von Investmentfonds: 92 Millionen US-Dollar
• Maklerprovisionen: 65 Millionen US-Dollar
• Dienstleistungen für Rentenkonten: 30 Millionen US-Dollar

Transaktions- und Kontoführungsgebühren

Die Transaktionsgebühren für 2023 beliefen sich auf insgesamt 156 Millionen US-Dollar, mit folgender Verteilung:

Transaktionstyp	Gebühreneinnahmen
Girokontotransaktionen prüfen	68 Millionen Dollar
Debitkartentransaktionen	53 Millionen Dollar
Online-Banking-Transaktionen	35 Millionen Dollar

Cullen/Frost Bankers, Inc. (CFR) - Canvas Business Model: Value Propositions

You're looking at how Cullen/Frost Bankers, Inc. keeps its clients loyal in a competitive Texas market. The core value is a full-service offering wrapped in a very specific service model.

Comprehensive banking, investment, and insurance services bundle

Cullen/Frost Bankers, Inc. offers clients a complete suite of financial products across banking, investment management, and insurance, all operating under the Frost brand across Texas. This bundling is a key differentiator for clients wanting a single relationship manager for diverse needs. We see this reflected in the fee income growth, for example, trust and investment management fees grew by 9.3% in the third quarter of 2025. Also, service charges on deposit accounts saw a year-over-year increase of 14.7% in that same quarter.

The scale of the operation supporting this bundle is substantial, with average loans reaching $21.5 billion and average deposits at $42.1 billion as of September 30, 2025.

High-touch, personalized relationship banking model

The company's competitive edge rests on its commitment to relationship banking, which management explicitly links to its expansion strategy of extending the Frost experience to more customers. This model prioritizes personal interaction alongside digital tools. The focus is on delivering quality service that differentiates Cullen/Frost Bankers, Inc. from larger, more impersonal institutions.

Financial stability and safety (strong capital ratios, low credit loss expense of $6.8 million in Q3 2025)

Financial strength is a primary value proposition, giving customers confidence in the safety of their funds. The credit loss expense for the third quarter of 2025 was just $6.8 million, a significant drop from the $19.4 million recorded in the third quarter of 2024. The allowance for credit losses on loans remained steady at 1.31% of total loans at September 30, 2025.

Capitalization remains robust, comfortably exceeding regulatory requirements. Here are the specific ratios reported at the end of Q3 2025:

Capital Metric	Ratio (as of Sept 30, 2025)
Tier 1 Risk-Based Capital Ratio	14.59%
Total Risk-Based Capital Ratio	16.04%
Common Equity Tier 1 Risk-Based Capital Ratio	14.14%
Leverage Ratio	9.00%

Free checking accounts and minimal fees for consumers

Cullen/Frost Bankers, Inc. actively works to keep basic banking accessible and low-cost for consumers. The Frost Personal Account offers a 0 monthly service charge if you meet any one of several easy thresholds. You qualify if you meet any one of these conditions:

• Direct deposits, mobile deposits, or Zelle credits total $100 or more.
• Keep a minimum daily balance of $1,000.
• Maintain $5,000 combined average daily balances across personal deposit accounts.
• An owner on the account is under 25.

Furthermore, the bank provides a significant buffer against unexpected charges. Overdraft fees of $35 are waived if the overdraw amount is $100 or less under standard overdraft practices. The maximum daily fee is capped at $105.

Seamless integration of digital tools with personal service

The strategy emphasizes that digital tools are meant to complement, not replace, personal service. Management has stated a continued focus on enhancing digital banking tools while maintaining an empathetic customer experience. This is about giving you the convenience of modern technology-like early access to direct deposits up to two days sooner-while ensuring a human relationship is available when needed.

Cullen/Frost Bankers, Inc. (CFR) - Canvas Business Model: Customer Relationships

You're looking at how Cullen/Frost Bankers, Inc. keeps its customers close, especially when the bank itself has grown to hold $52.5 billion in assets as of December 31, 2024.

Dedicated, personal relationship management model

The focus on personal interaction remains a core tenet, even with expansion. For instance, in the first quarter of 2025, Frost commercial bankers made a record 54,000 calls, and nearly two-thirds of those calls were directed toward existing customers, showing a clear prioritization of current relationships over purely new acquisition efforts during that period. This approach supports the long-term view of the business.

High customer satisfaction ratings (e.g., J.D. Power recognition in Texas)

The dedication to service translates directly into measurable results. Frost Bank achieved the highest ranking for retail banking customer satisfaction in Texas for the 16th consecutive year in the J.D. Power 2025 U.S. Retail Banking Satisfaction Study℠. This sustained performance is a key indicator of relationship health.

Here's a quick look at the 2025 J.D. Power results:

Metric	Cullen/Frost Bankers, Inc. (Frost Bank)	Texas Region Average
Overall Satisfaction Index Score	745	Not Applicable (Score difference is key)
Points Above Region Average	68 points higher	N/A
Dimensions Ranked No. 1	Six out of seven	N/A

Long-term, trust-based relationships with commercial clients

The emphasis on deep client ties is evident in the activity reports. The bank stresses its commitment to building these relationships, which management noted was a driver for consistent organic growth, such as the 5.4% year-over-year growth in consumer checking households recorded in the third quarter of 2025.

The dimensions where Frost Bank ranked No. 1 in the 2025 J.D. Power study underscore the relationship focus:

• Trust
• People
• Account offerings
• Banking accessibility
• Saving time and money
• Digital channels

Proactive communication and empathetic customer experience

Management commentary from the third quarter of 2025 highlighted remaining laser-focused on delivering an empathetic customer experience alongside digital tools. This commitment is seen as fueling industry-leading organic growth. The bank's success in dimensions like People and Trust in the J.D. Power study directly reflects this proactive, empathetic approach.

Self-service options via digital channels

While personal service is key, digital adoption is strong and recognized. Frost Bank ranked No. 1 in the digital channels dimension in the 2025 J.D. Power study. This aligns with broader market trends where, as of 2025, a significant majority-77 percent-of consumers prefer to manage their bank accounts through a mobile app or a computer. The bank's digital offerings are clearly meeting this high expectation for self-service convenience.

Finance: draft 13-week cash view by Friday.

Cullen/Frost Bankers, Inc. (CFR) - Canvas Business Model: Channels

The Channels component for Cullen/Frost Bankers, Inc. centers on a deliberate, Texas-centric, multi-touchpoint approach, blending a significant physical footprint with targeted digital enhancements.

Physical branch locations in major Texas metropolitan areas

Cullen/Frost Bankers, Inc. maintains a substantial physical presence, actively expanding where other banks may be contracting. As of 2025, Frost has nearly 200 financial centers across key Texas markets. This physical network is strategically concentrated in high-growth areas, including the San Antonio, Austin, Corpus Christi, Dallas, Fort Worth, Houston, Permian Basin, and Rio Grande Valley regions. The expansion strategy is showing traction; for instance, in the third quarter of 2025, new branches in Houston, Dallas, and Austin contributed 38% of total loan growth and 39% of deposit growth. That's real money flowing through those newer doors.

The scale of the physical and digital reach can be summarized here:

Channel Metric	Value/Status (as of late 2025 data)
Total Financial Centers	Nearly 200
Total Assets (as of Sep 30, 2025)	$52.5 billion
Q3 2025 Average Deposits	$42.1 billion
Technology Expense Growth (YoY Q3 2025)	Up 9.0%

Digital banking platforms (mobile app and website)

The digital channel is a clear area of investment, reflecting a commitment to modern delivery alongside physical expansion. Chairman and CEO Phil Green highlighted the strategic focus on 'enhancing digital banking tools' during the third quarter of 2025 earnings call. This focus is supported by financial commitment, as non-interest expenses, which include technology and equipment costs, rose by 9.0% year-over-year in Q3 2025. The goal is to deliver top-quality digital banking tools along with an empathetic customer experience.

Dedicated commercial and wealth management relationship officers

The success in expansion markets points directly to the effectiveness of relationship-based selling, driven by dedicated officers. The organic expansion strategy is designed to build upon a well-established reputation, which requires high-touch service. The growth in consumer checking households in Q3 2025 was the strongest since early 2023, suggesting strong personal relationship acquisition. Furthermore, trust and investment management fees, often driven by dedicated wealth management officers, increased by 9.3% in Q3 2025.

Extensive ATM network

Cullen/Frost Bankers, Inc. supports its physical presence with a wide-reaching ATM footprint, which is noted as the largest in the state of Texas. While the most recent comprehensive number is from the end of 2022, at that time, Frost operated approximately 1,729 automated-teller machines (ATMs) throughout Texas. This network is supplemented by targeted local density, such as the over 140 ATMs in the Austin region alone as of 2023.

Brand visibility via sponsorships (e.g., Frost Bank Center naming rights)

High-profile sponsorships serve to cement the brand within the Texas consciousness, particularly in the San Antonio market. The arena where the San Antonio Spurs play is now the Frost Bank Center, a name change official in September 2023. While the specific terms of the current deal are undisclosed, the prior AT&T naming rights deal was reportedly worth $41 million over 20 years. The team's lease for the facility extends through 2032, anchoring this visibility for the foreseeable future. The bank's relationship with the Spurs dates back 50 years, highlighting a deep, long-term commitment to community presence.

• Frost Bank earned the highest ranking in customer satisfaction in Texas in the J.D. Power Retail Banking Satisfaction Study℠ for 16 consecutive years as of 2025.
• As of Q3 2025, Cullen/Frost Bankers, Inc. had a Common Equity Tier 1 Ratio of 14.14 percent, exceeding well-capitalized levels.
• The company reported a quarterly dividend of $1.00 per common share in Q3 2025.

Cullen/Frost Bankers, Inc. (CFR) - Canvas Business Model: Customer Segments

You're looking at the core client base for Cullen/Frost Bankers, Inc. (CFR) as of late 2025. This bank is definitely focused on its Texas footprint, using its deep local knowledge to serve a spectrum of clients, from the largest corporations down to individual consumers.

The primary customer base is anchored in the Texas economy, serving businesses across its key regions like Houston, Dallas, Fort Worth, Austin, and the Permian Basin. As of September 30, 2025, Cullen/Frost Bankers, Inc. reported total assets of $52.5 billion.

The segments are clearly delineated by the services they require:

• Commercial Businesses: Middle-market and small businesses in Texas needing financing for working capital, equipment, and acquisitions, supported by treasury management services.
• Affluent and High-Net-Worth Individuals: Clients utilizing wealth and trust management services. Trust and investment management fees showed growth, increasing 9.8% year-over-year in the first quarter of 2025.
• Mass-Market Consumers: Individuals and families across Texas. The organic expansion strategy is successfully attracting new retail customers, with CEO Phil Green noting a record growth in consumer checking households in the third quarter of 2025.
• Commercial Real Estate (CRE) Developers and Investors: Entities requiring financing for income-producing properties. At March 31, 2025, the combined commercial real estate and multi-family real estate mortgage loan portfolios totaled $592.2 million and $91.5 million, respectively.
• Institutional Investors and Public Entities: These clients are served by one of the 50 largest U.S. banks, relying on the bank's overall scale and capital strength.

The bank's aggressive expansion strategy is a key driver for acquiring new customers across the board. By the end of the second quarter of 2025, these expansion efforts alone had generated almost 69,000 new households. This focus on new customer acquisition is a major theme for Cullen/Frost Bankers, Inc.

For the Commercial Real Estate segment specifically, the portfolio composition shows a clear preference for stabilized assets over pure development risk as of early 2025:

CRE Loan Portfolio Detail (As of March 31, 2025)	Amount	Percentage of Total Loans
Commercial Real Estate Loans (Total)	$592.2 million	55.7%
Multi-family Real Estate Loans	$91.5 million	8.6%
CRE Loans: Owner Occupied	N/A	23.8%
CRE Loans: Non-Owner Occupied	N/A	76.2%

The mass-market consumer segment is showing tangible results from the expansion, which is critical for deposit growth. For context, average deposits for the entire institution stood at $41.8 billion in the second quarter of 2025. The success in attracting new checking accounts is a direct input to this larger deposit base.

Here's a snapshot of the scale and performance metrics relevant to serving these segments in mid-2025:

Key Financial Metric (Latest Reported Period)	Value	Period
Total Assets	$52.5 billion	September 30, 2025
Average Loans	$21.1 billion	Q2 2025
Net Interest Margin (NIM)	3.7%	Q3 2025
Net Income	$172.7 million	Q3 2025
Return on Average Assets (ROAA)	1.22%	Q2 2025
Nonperforming Assets (NPA)	$47 million	Q3 2025

The focus on new commercial relationships is also paying off, as the bank saw increased commercial activity and a high level of new commercial relationships contributing to loan growth. Finance: draft 13-week cash view by Friday.

Cullen/Frost Bankers, Inc. (CFR) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Cullen/Frost Bankers, Inc.'s operations as of late 2025. These are the necessary outflows to keep the lights on and the growth engine running, so let's look at the hard numbers from the latest reports.

Interest expense on deposits and borrowings (cost of funds) is a major component, though the total dollar amount for Q3 2025 wasn't explicitly isolated in the latest releases. We do know the cost of interest-bearing accounts in the second quarter of 2025 was reported at 1.93%. This cost structure directly impacts the Net Interest Income (NII), which for the third quarter of 2025 totaled $463.7 million on a taxable-equivalent basis.

The non-interest expenses for the third quarter of 2025 hit $352.5 million, which was an increase of 9.0 percent compared to the third quarter of 2024's $323.4 million. A significant driver within this total is personnel costs, which you asked about specifically.

• Salaries and wages expense increased by $12.5 million, or 8.0 percent, compared to the third quarter of 2024.
• Employee benefits expense increased by $5.4 million, or 18.6 percent, compared to the third quarter of 2024.

The bank is making concrete investments in its digital future, which shows up in the technology line item.

Expense Category Component	Q3 2025 Increase vs. Q3 2024
Technology, furniture, and equipment expense	$5.7 million increase (15.1 percent)
Cloud services expense (within Tech)	Up $3.5 million
Software maintenance (within Tech)	Up $1.9 million

The costs associated with organic expansion are being tracked by management, with the increase in the number of employees partly attributed to this investment. While a specific total cost for build-outs isn't broken out, the results are starting to show in the earnings accretion figures. The first Houston expansion branches are now profitable, while the newest Austin branches remain loss-making. For the third quarter of 2025, the expansion branches contributed $0.09 per share in EPS accretion.

Finally, the Provision for credit losses, which is the expense set aside for expected loan losses, was $6.8 million for the third quarter of 2025. This was a significant decrease from the $13.1 million reported in the second quarter of 2025.

Finance: draft 13-week cash view by Friday.

Cullen/Frost Bankers, Inc. (CFR) - Canvas Business Model: Revenue Streams

The revenue streams for Cullen/Frost Bankers, Inc. (CFR) are fundamentally anchored in traditional banking activities, supplemented by significant fee-based services across its wealth management and insurance segments. As of the third quarter of 2025, the core engine remains the spread between what the bank earns on its assets and what it pays on its liabilities.

Net Interest Income (NII), derived from loans and securities, was reported at $463.7 million on a taxable-equivalent basis for Q3 2025. This figure represented a 9.1 percent increase compared to the third quarter of 2024. Historically, NII has comprised the largest portion of total revenue, making up approximately 76.3% of total revenue over the last five years.

Non-interest income, which is fee-based revenue, totaled $125.6 million in Q3 2025, marking a 10.5 percent increase year-over-year. This segment is detailed below, showing growth across several key service lines.

You can see the key Q3 2025 figures and relevant context in the table below:

Revenue Stream Component	Q3 2025 Amount (Millions USD)	Year-over-Year Change (vs Q3 2024)
Net Interest Income (NII)	$463.7	+9.1%
Total Non-interest Income	$125.6	+10.5%
Trust and Investment Management Fees	$44.8	+9.3%
Service Charges on Deposit Accounts (Calculated Base)	Approx. $31.21	+14.7% (Increase of $4.0 million)
Other Charges, Commissions, and Fees (Segment Total)	Approx. $14.98	+12.8% (Increase of $1.7 million)

The growth in fee-based revenue is supported by specific activities within the wealth management and service charge areas. Trust and investment management fees reached $44.8 million in Q3 2025. The increase of $3.8 million year-over-year was primarily driven by two factors:

• Investment management fees (up $2.9 million)
• Estate fees (up $634,000)

Service charges on deposit accounts saw a substantial year-over-year increase of 14.7 percent, which translated to an additional $4.0 million in revenue compared to Q3 2024. This growth was fueled by increases in both commercial and consumer fee lines.

The category encompassing commercial leasing and insurance commissions falls within the broader Other Charges, Commissions, and Fees segment, which grew by 12.8 percent, or $1.7 million. Within this segment, specific contributions noted include:

• Income from the placement of annuities (up $470,000)
• Letter of credit fees (up $441,000)
• Income from the placement of mutual funds (up $301,000)

Insurance commissions and fees specifically showed a 3.9% increase on a linked-quarter basis (QoQ). While the exact Q3 2025 dollar amount for insurance commissions and fees is not explicitly isolated from the remaining components of the Other Charges, Commissions, and Fees line item, the overall segment growth reflects positive momentum in these ancillary services, which are aligned with the organic expansion strategy.