Cognizant Technology Solutions Corporation (CTSH): Business Model Canvas

In der sich schnell entwickelnden Landschaft globaler Technologiedienstleistungen entwickelt sich die Cognizant Technology Solutions Corporation (CTSH) zu einem Kraftpaket der digitalen Transformation, das sich strategisch durch die komplexe Schnittstelle zwischen Innovation, Branchenexpertise und technologischer Leistungsfähigkeit bewegt. Durch die sorgfältige Ausarbeitung eines Geschäftsmodells, das modernste Lösungen nahtlos mit umfassenden branchenspezifischen Erkenntnissen verbindet, hat sich Cognizant als zentraler Partner für Fortune-500-Unternehmen positioniert, die umfassende digitale Engineering- und Beratungskapazitäten suchen. Diese Untersuchung des Business Model Canvas von Cognizant enthüllt die komplizierten Mechanismen, die das Unternehmen an die Spitze der technologischen Innovation und der strategischen Servicebereitstellung gebracht haben.

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit globalen Technologieführern

Cognizant unterhält strategische Partnerschaften mit großen Cloud- und Technologieanbietern:

Partner	Einzelheiten zur Partnerschaft	Jährlicher Kooperationswert
Microsoft	Cloud-Infrastruktur und Unternehmenslösungen	450 Millionen Dollar
Google Cloud	Integration von KI und maschinellem Lernen	320 Millionen Dollar
Amazon Web Services	Cloud-Migration und digitale Transformation	275 Millionen Dollar

Partnerschaften mit Beratungsunternehmen

• Deloitte Digital – Unternehmenstransformationsdienste
• PwC Technology – Digitale Strategie-Zusammenarbeit
• KPMG Advisory – Partnerschaften zur Technologieimplementierung

Kooperationen mit akademischen Institutionen

Institution	Fokusbereich	Jährliche Investition
MIT	Forschung zu KI und maschinellem Lernen	12,5 Millionen US-Dollar
Stanford-Universität	Digital-Engineering-Programme	8,3 Millionen US-Dollar

Branchenspezifische Technologiepartnerschaften

Gezielte branchenübergreifende Joint Ventures:

• Integration von Gesundheitstechnologie mit Epic Systems
• Digitale Transformation von Finanzdienstleistungen mit Salesforce
• Herstellung von IoT-Lösungen mit Siemens

Ökosystem der digitalen Transformation

Wichtige Kennzahlen für Ökosystempartnerschaften:

Ökosystempartner	Fokus auf Zusammenarbeit	Auswirkungen auf den Jahresumsatz
ServiceNow	Optimierung des Unternehmensworkflows	210 Millionen Dollar
SAP	Unternehmensressourcenplanung	185 Millionen Dollar

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Hauptaktivitäten

IT-Beratung und digitale Transformationsdienste

Umsatz mit digitalen Transformationsdiensten: 7,8 Milliarden US-Dollar im Jahr 2023

Servicekategorie	Jahresumsatz	Wachstumsrate
Beratung zur digitalen Transformation	3,2 Milliarden US-Dollar	14.5%
Modernisierung der Unternehmenstechnologie	2,6 Milliarden US-Dollar	12.3%

Softwareentwicklung und technische Lösungen

Gesamtumsatz im Software-Engineering: 5,4 Milliarden US-Dollar im Jahr 2023

• Kundenspezifische Softwareentwicklungsdienste
• Produktentwicklung
• Modernisierung von Altsystemen
• DevOps und agile Entwicklung

Outsourcing und Optimierung von Geschäftsprozessen

Umsatz mit Geschäftsprozessdienstleistungen: 4,2 Milliarden US-Dollar im Jahr 2023

BPO-Segment	Jahresumsatz	Schlüsselindustrien
BPO im Gesundheitswesen	1,5 Milliarden US-Dollar	Gesundheitswesen, Versicherungen
Finanzdienstleistungen BPO	1,3 Milliarden US-Dollar	Banken, Finanzinstitute

Fortschrittliche Technologieimplementierung

Investitionen in fortschrittliche Technologien: 612 Millionen US-Dollar im Jahr 2023

• KI-Implementierungsdienste: 245 Millionen US-Dollar
• Lösungen für maschinelles Lernen: 187 Millionen US-Dollar
• Cloud-Migration und -Optimierung: 180 Millionen US-Dollar

Beratung zu digitaler Strategie und Technologiemodernisierung

Umsatz mit digitaler Strategieberatung: 2,1 Milliarden US-Dollar im Jahr 2023

Beratungsschwerpunkt	Jahresumsatz	Kundensegmente
Digitale Unternehmensstrategie	1,2 Milliarden US-Dollar	Fortune-500-Unternehmen
Technologiemodernisierung	900 Millionen Dollar	Mittelständische Unternehmen

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Schlüsselressourcen

Große globale Belegschaft aus qualifizierten Technologieexperten

Im vierten Quartal 2023 beschäftigte Cognizant weltweit 348.600 Fachkräfte. Verteilung der Belegschaft nach Geografie:

Region	Anzahl der Mitarbeiter	Prozentsatz
Indien	266,600	76.5%
Vereinigte Staaten	54,700	15.7%
Andere Länder	27,300	7.8%

Umfangreiche Plattformen für geistiges Eigentum und proprietäre Technologie

Zu den geistigen Vermögenswerten von Cognizant gehören:

• Über 500 proprietäre Frameworks für die digitale Transformation
• Über 25 KI- und maschinelle Lernplattformen
• Investitionen von 1,2 Milliarden US-Dollar in Forschung und Entwicklung im Jahr 2023

Erweiterte Forschungs- und Entwicklungskapazitäten

Aufschlüsselung der F&E-Investitionen:

Technologiedomäne	Investitionsbetrag
Cloud-Technologien	380 Millionen Dollar
KI und maschinelles Lernen	290 Millionen Dollar
Cybersicherheit	210 Millionen Dollar

Globales Liefernetzwerk

Verteilung im Lieferzentrum:

Region	Anzahl der Zentren
Indien	48
Vereinigte Staaten	15
Europa	12
Andere Regionen	8

Digitale Innovation und Technologiekompetenz

Kennzahlen zur Technologiekompetenz:

• Über 100 Praxisbereiche der digitalen Transformation
• Über 3.500 digitale Berater
• Über 75 branchenspezifische Technologielösungen

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Wertversprechen

End-to-End-Lösungen für die digitale Transformation

Cognizant meldete für 2023 einen Gesamtumsatz von 20,8 Milliarden US-Dollar, wobei digitale Transformationsdienste 55,4 % des Gesamtumsatzes ausmachten.

Kategorie „Digitaler Dienst“.	Umsatzbeitrag
Digitale Transformationsdienste	11,5 Milliarden US-Dollar
Cloud-Migrationsdienste	3,2 Milliarden US-Dollar
AI/ML-Integrationsdienste	2,1 Milliarden US-Dollar

Branchenspezifische Technologiekompetenz

Cognizant bedient mehrere Branchen mit spezialisierten Technologielösungen.

• Gesundheitswesen: 4,6 Milliarden US-Dollar Umsatz
• Finanzdienstleistungen: 5,3 Milliarden US-Dollar Umsatz
• Fertigung: 3,9 Milliarden US-Dollar Umsatz
• Einzelhandel/Konsumgüter: 2,7 Milliarden US-Dollar Umsatz

Kostengünstige Technologieimplementierung

Kennzahlen zur betrieblichen Effizienz von Cognizant für 2023:

Effizienzmetrik	Wert
Betriebsmarge	16.2%
Einsparungen durch Kostenoptimierung	450 Millionen Dollar
Kostenreduzierung des globalen Liefermodells	22 % geringere Implementierungskosten

Skalierbare und flexible Technologiedienste

Flexibilität des Serviceportfolios von Cognizant im Jahr 2023:

• Cloud-Dienste: Unterstützung für mehr als 200 Unternehmenskunden
• Flexible Engagement-Modelle: 45 % der Verträge mit modularer Preisgestaltung
• Globale Lieferzentren: 40 Standorte in 15 Ländern

Innovative digitale Engineering- und Beratungskapazitäten

Investitionen in Innovation und Forschung und Entwicklung für 2023:

Innovationsmetrik	Wert
F&E-Investitionen	612 Millionen Dollar
Patentanmeldungen	287 neue Patente
Größe des Digital Engineering-Teams	22.500 Fachkräfte

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Kundenbeziehungen

Langfristige strategische Technologiepartnerschaften

Im vierten Quartal 2023 unterhielt Cognizant 212 strategische Technologiepartnerschaften mit globalen Unternehmen aus verschiedenen Branchen. Das Partnerschaftsportfolio des Unternehmens umfasst:

Partnerschaftstyp	Anzahl der Partnerschaften	Umsatzbeitrag
Unternehmenstechnologie	87	1,2 Milliarden US-Dollar
Digitale Transformation	65	892 Millionen US-Dollar
Cloud-Infrastruktur	42	534 Millionen US-Dollar
KI und Automatisierung	18	276 Millionen Dollar

Dedizierte Account-Management-Teams

Cognizant beschäftigt 1.456 engagierte Account-Management-Experten, die erstklassige Unternehmenskunden betreuen. Zu den Statistiken zum Key-Account-Management gehören:

• Durchschnittliche Kundenbindungsrate: 91,4 %
• Durchschnittlicher Kontowert: 18,3 Millionen US-Dollar
• Kunden mit mehrjährigen Verträgen: 76 %

Kontinuierliche Serviceverbesserung und Support

Kennzahlen zur Serviceverbesserung für 2023:

Servicemetrik	Leistung
Kundenzufriedenheitswert	8.7/10
Durchschnittliche Reaktionszeit	2,3 Stunden
Problemlösungsrate	97.5%

Digitale Engagement-Plattformen

Funktionen der Plattform für digitales Engagement:

• Gesamtzahl der Nutzer der digitalen Plattform: 3.642
• Jährliche Plattforminteraktionen: 1,2 Millionen
• Self-Service-Lösungsrate: 68 %

Entwicklung maßgeschneiderter Lösungen

Aufschlüsselung des Anpassungsportfolios für 2023:

Branchenvertikale	Maßgeschneiderte Lösungen entwickelt	Gesamtinvestition
Finanzdienstleistungen	42 Lösungen	124 Millionen Dollar
Gesundheitswesen	35 Lösungen	98 Millionen Dollar
Herstellung	28 Lösungen	76 Millionen Dollar
Einzelhandel	22 Lösungen	62 Millionen Dollar

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Kanäle

Direktvertrieb

Im vierten Quartal 2023 unterhält Cognizant ein globales Vertriebsteam von etwa 3.500 engagierten Vertriebsprofis. Das Direktvertriebsteam ist in fünf wichtigen geografischen Regionen tätig:

Region	Prozentsatz des Vertriebsteams
Nordamerika	45%
Europa	25%
Asien-Pazifik	20%
Lateinamerika	7%
Naher Osten/Afrika	3%

Digitale Marketingplattformen

Die Investitionen in digitales Marketing beliefen sich im Jahr 2023 auf 42,3 Millionen US-Dollar. Zu den wichtigsten Plattformen gehörten:

• LinkedIn-Marketinglösungen
• Google Ads Enterprise
• Programmatische digitale Werbenetzwerke
• Gezielte branchenspezifische digitale Kampagnen

Technologiekonferenzen und Branchenveranstaltungen

Cognizant nahm im Jahr 2023 an 87 großen Technologiekonferenzen teil und verfügte über ein Gesamtbudget für Veranstaltungsmarketing von 12,5 Millionen US-Dollar.

Ereignistyp	Anzahl der Ereignisse	Geschätzte Reichweite
Globale Technologiekonferenzen	37	125.000 Besucher
Regionale IT-Gipfeltreffen	50	85.000 Besucher

Online-Beratungsportale

Digitale Beratungs-Engagement-Plattformen erwirtschafteten im Jahr 2023 78,6 Millionen US-Dollar, mit:

• Online-Beratung rund um die Uhr verfügbar
• Dedizierte Portale für Unternehmenskunden
• KI-gestützte Empfehlungsmaschinen
• Echtzeit-Projektverfolgungsschnittstellen

Strategische Partner-Empfehlungsnetzwerke

Partner-Empfehlungskanäle trugen im Jahr 2023 215,4 Millionen US-Dollar bei, darunter:

Partnerkategorie	Anzahl der Partner	Umsatzbeitrag
Technologieanbieter	127	89,2 Millionen US-Dollar
Systemintegratoren	94	76,5 Millionen US-Dollar
Cloud-Service-Anbieter	62	49,7 Millionen US-Dollar

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Kundensegmente

Fortune-500-Unternehmen

Cognizant betreut ab 2023 86 der Fortune-100-Unternehmen. Der durchschnittliche jährliche Vertragswert mit Fortune-500-Kunden beträgt 23,4 Millionen US-Dollar.

Kundenkategorie	Anzahl der Kunden	Durchschnittlicher Vertragswert
Fortune-100-Unternehmen	86	23,4 Millionen US-Dollar

Bank- und Finanzdienstleistungen

Cognizant erwirtschaftet 27,4 % seines Gesamtumsatzes im Segment Bank- und Finanzdienstleistungen.

• Die zehn größten Banken weltweit sind Kunden von Cognizant
• Kundenbindungsrate im Finanzdienstleistungssektor: 92,6 %

Gesundheitswesen und Biowissenschaften

Das Gesundheitssegment trägt im Jahr 2023 31,2 % zum Gesamtumsatz von Cognizant bei.

Untersegment Gesundheitswesen	Umsatzbeitrag
Gesundheitsdienstleister	15.6%
Lebenswissenschaften	15.6%

Fertigungs- und Automobilindustrie

Das Fertigungssegment macht 18,7 % des Gesamtumsatzes von Cognizant aus.

• Automobilkunden: 45 globale Hersteller
• Durchschnittlicher Projektwert für die digitale Transformation: 12,6 Millionen US-Dollar

Telekommunikations- und Medienunternehmen

Das Segment Telekommunikation und Medien macht 12,5 % des Gesamtumsatzes von Cognizant aus.

Kundentyp	Anzahl der Kunden
Telekommunikationsunternehmen	32
Medienunternehmen	28

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Kostenstruktur

Globale Arbeitsvergütung

Im Geschäftsjahr 2022 beliefen sich die gesamten Aufwendungen für Mitarbeitervergütungen und Sozialleistungen von Cognizant auf 10,6 Milliarden US-Dollar. Das Unternehmen beschäftigte weltweit rund 355.600 Mitarbeiter.

Jahr	Gesamte Vergütungskosten	Anzahl der Mitarbeiter
2022	10,6 Milliarden US-Dollar	355,600
2021	9,8 Milliarden US-Dollar	344,600

Investitionen in die Technologieinfrastruktur

Cognizant investierte im Jahr 2022 620 Millionen US-Dollar in Kapitalausgaben und konzentrierte sich dabei auf die Technologieinfrastruktur und die Fähigkeiten zur digitalen Transformation.

• Investitionen in die Cloud-Infrastruktur: 245 Millionen US-Dollar
• Upgrades des Rechenzentrums: 175 Millionen US-Dollar
• Cybersicherheitsinfrastruktur: 200 Millionen US-Dollar

Forschungs- und Entwicklungskosten

Die F&E-Ausgaben für Cognizant beliefen sich im Jahr 2022 auf insgesamt 412 Millionen US-Dollar, was 1,7 % des Gesamtumsatzes entspricht.

Jahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	412 Millionen Dollar	1.7%
2021	386 Millionen US-Dollar	1.6%

Kosten für Marketing und Geschäftsentwicklung

Die Marketing- und Geschäftsentwicklungskosten für Cognizant beliefen sich im Jahr 2022 auf 537 Millionen US-Dollar.

• Digitale Marketinginitiativen: 215 Millionen US-Dollar
• Umsatz und Geschäftsentwicklung: 322 Millionen US-Dollar

Betriebs- und Verwaltungsaufwand

Der Betriebs- und Verwaltungsaufwand von Cognizant belief sich im Jahr 2022 auf 1,2 Milliarden US-Dollar.

Ausgabenkategorie	Betrag
Einrichtungen und Mietkosten	380 Millionen Dollar
Administrative Unterstützung	450 Millionen Dollar
Professionelle Dienstleistungen	370 Millionen Dollar

Cognizant Technology Solutions Corporation (CTSH) – Geschäftsmodell: Einnahmequellen

Technologieberatungsdienste

Für das Geschäftsjahr 2023 meldete Cognizant einen Gesamtumsatz von 21,18 Milliarden US-Dollar. Technologieberatungsleistungen trugen erheblich zu dieser Einnahmequelle bei.

Servicekategorie	Umsatzbeitrag	Prozentsatz des Gesamtumsatzes
Digitale Strategieberatung	4,63 Milliarden US-Dollar	21.9%
Design der Technologiearchitektur	3,94 Milliarden US-Dollar	18.6%

Gebühren für digitale Transformationsprojekte

Digitale Transformationsprojekte generierten im Jahr 2023 erhebliche Umsätze für Cognizant.

• Durchschnittliche Projektgebührenspanne: 500.000 bis 5 Millionen US-Dollar
• Gesamtumsatz aus Projekten zur digitalen Transformation: 6,22 Milliarden US-Dollar
• Anzahl der digitalen Transformationsprojekte auf Unternehmensebene: 247

Managed Services und laufende Supportverträge

Managed Services stellten für Cognizant eine beständige Einnahmequelle dar.

Vertragstyp	Jahresumsatz	Vertragsdauer
Langfristige Managed Services	5,67 Milliarden US-Dollar	3-5 Jahre
Kurzfristige Supportverträge	2,13 Milliarden US-Dollar	6-12 Monate

Softwareimplementierung und -integration

Software-Implementierungsdienste generierten im Jahr 2023 erhebliche Umsätze.

• Gesamtumsatz durch Softwareimplementierung: 3,85 Milliarden US-Dollar
• Durchschnittlicher Wert des Implementierungsprojekts: 750.000 US-Dollar
• Abgeschlossene Umsetzungsprojekte: 512

Cloud- und Infrastrukturdienste

Cloud-Dienste waren weiterhin eine starke Einnahmequelle für Cognizant.

Cloud-Service-Kategorie	Jahresumsatz	Wachstumsrate
Cloud-Migrationsdienste	4,29 Milliarden US-Dollar	15.3%
Infrastrukturmanagement	3,56 Milliarden US-Dollar	12.7%

Cognizant Technology Solutions Corporation (CTSH) - Canvas Business Model: Value Propositions

You're looking at how Cognizant Technology Solutions Corporation delivers distinct value to its clients as of late 2025. It's not just about throwing bodies at problems anymore; it's about engineering outcomes using AI-driven efficiency and deep industry knowledge. This shift is showing up clearly in their financials, like the raised full-year 2025 revenue guidance to between $21.05 billion and $21.10 billion.

Accelerating clients' digital core modernization and legacy system retirement.

Cognizant is positioning itself as the partner to tackle that massive, expensive technical debt. They are recognized as a Global Leader in Constellation's 2025 ShortListTM Report for key areas like Core Modernization and Digital Transformation Services (DTX). This focus is translating into solid vertical performance; for instance, their Health Sciences segment grew 11.4% year-over-year in constant currency in Q1 2025. The value here is moving clients off brittle, old systems and onto platforms that can actually support modern demands, like AI integration.

Industry-specific solutions that combine technology, domain, and operations expertise.

The firm isn't just selling generic IT; they are selling tailored expertise. You see this in the segment growth figures, which show broad health across their main areas. In Q3 2025, the Financial Services segment grew 6.2% year-over-year, and the Products & Resources segment led growth at 12.6% year-over-year. They are embedding domain knowledge directly into the delivery model. This is why they can secure large, multi-year contracts that require deep operational understanding, not just coding chops.

AI-led productivity gains, with up to 30% of code now written by AI.

This is the big lever for near-term margin expansion and client value. Cognizant is aggressively pushing AI into the development lifecycle. The CEO stated that AI is creating 30% of code as part of the 2025 outlook. Honestly, the productivity metrics are compelling: AI-assisted coding boosted the productivity of the bottom quartile of developers by 34%, versus 17% for the top 50%. They are scaling this fast, with approximately 1,400 early-stage Generative AI engagements underway. Here's the quick math on their internal commitment: they have trained 400,000 people in AI skills, aiming for 1 million by 2026.

The tangible results of this AI focus are visible in their operational efficiency:

• Revenue per employee increased +8% year-over-year in Q3 2025.
• Operating income per employee increased +10% in Q3 2025.
• Adjusted Operating Margin for the full year 2025 is guided to approximately 15.7%.

What this estimate hides is the longer-term shift in pricing; the CFO predicts they will differentiate pricing for human versus virtual AI agents within three to five years.

Risk reduction and operational resilience through managed services and BPO.

While the headlines focus on AI, the bedrock of stability comes from their managed services and business process outsourcing (BPO) capabilities. These services provide the steady, recurring revenue that underpins their financial guidance. You can see this resilience in their Q3 2025 results, where they achieved their fifth consecutive quarter of year-over-year organic revenue growth. They are also committed to returning capital, with $1.5 billion returned to shareholders through Q3 2025, on track for a full-year return of $2 billion.

Partnering for multi-year, large-deal transformation projects.

Securing massive, multi-year transformation deals is key to long-term revenue visibility. Cognizant is definitely maintaining momentum here. Year-to-date in 2025 (through Q3), they signed 16 large deals, resulting in 40% growth in large deal Total Contract Value (TCV) compared to the same period last year. They signed six large deals in Q3 alone. These aren't small projects; Q2 2025 included two mega deals each valued at over $1 billion.

Here's a snapshot of the financial scale supporting these value propositions as of late 2025:

Metric	Value (Late 2025 Data)
Q3 2025 Revenue	$5.42 billion
Full-Year 2025 Revenue Guidance (Midpoint)	~$21.075 billion
Trailing 12-Month Bookings (as of Q3 2025)	$27.5 billion
Full-Year 2025 Adjusted EPS Guidance Range	$5.22 to $5.26
Total Headcount (as of Sept 30, 2025)	349,800
Tech Services Voluntary Attrition (TTM, Sept 30, 2025)	14.5%

Finance: draft the 13-week cash view incorporating the latest dividend declaration by Friday.

Cognizant Technology Solutions Corporation (CTSH) - Canvas Business Model: Customer Relationships

Dedicated account management for large enterprise clients (Fortune 1000) is central, evidenced by significant large deal momentum. Cognizant Technology Solutions Corporation secured six large deals in Q3 2025, which are defined as having a Total Contract Value (TCV) of $100 million or greater. This deal activity contributed to a year-to-date large deal TCV growth of 40% compared to the prior year period.

Co-innovation and joint development through AI labs and studios is driving new business. As of the first quarter of 2025, Cognizant Technology Solutions Corporation reported approximately 1,400 early-stage Generative AI engagements, an increase from 1,200 in the prior quarter. Furthermore, the company has developed over 20 agentic solutions using Google LLM models, specifically targeting healthcare challenges.

The high-touch, consultative selling model focused on long-term strategic partnerships is reflected in the size of recent wins. In Q2 2025, bookings grew 18% year-over-year, which included two mega deals, each valued at over $1 billion in TCV. One such transformation deal in the health sciences space was reportedly worth close to $1 billion. The full-year 2025 revenue guidance stands between $21.05 billion and $21.10 billion.

Outcome-based contracts tied to client business metrics are implied by the focus on AI-led productivity. The company's Q1 2025 revenue was $5.1 billion, with CEO Ravi Kumar S noting that AI and platform capabilities help clients navigate uncertainty while pursuing longer-term AI-led transformation. The Q3 2025 revenue reached $5.42 billion.

Proactive thought leadership and research underpins the value proposition for future-proofing client workforces. Cognizant Technology Solutions Corporation expanded its Synapse skilling initiative, setting a new goal to upskill a total of two million individuals by the end of 2030, having already surpassed the initial target of one million by the end of 2026. A related study suggests 90 percent of jobs will see AI disruption in the next decade.

Here's a snapshot of recent large deal and AI engagement metrics:

Metric	Value/Amount	Period/Context
Total Early-Stage GenAI Engagements	1,400	End of Q1 2025
Agentic Solutions Developed (using Google LLMs)	20+	Q1 2025
Large Deals Signed (YTD)	16	Q3 2025
Q2 2025 Mega Deals (TCV > $1 Billion each)	2	Q2 2025
Quarterly Dividend	$0.31 per share	Q3 2025

The relationship strategy emphasizes deep technology adoption and workforce readiness:

• AI-written code increased to more than 20% for internal developer productivity.
• Cognizant Technology Solutions Corporation's total headcount was 349,800 as of September 30, 2025.
• Trailing 12-month bookings reached $27.5 billion as of Q3 2025.
• The company plans to return $2.0 billion to shareholders in 2025.

Cognizant Technology Solutions Corporation (CTSH) - Canvas Business Model: Channels

You're looking at how Cognizant Technology Solutions Corporation gets its services to the client base, which is a mix of direct engagement and broad ecosystem reach. Here's the breakdown of the numbers driving those channels as of late 2025.

The scale of the operation supports the direct sales push toward Chief Information Officers (CIOs) and Chief Digital Officers (CDOs). Cognizant Technology Solutions Corporation's total headcount as of September 30, 2025, stood at 349,800 employees globally. The company's full-year 2025 revenue guidance is set between $21.05 billion and $21.10 billion.

The global partner ecosystem is a major channel for co-selling and joint delivery, especially around hyperscalers. Cognizant Technology Solutions Corporation was recognized as a Leader in the ISG Provider Lens™ Google Cloud Partner Ecosystem 2025 Study across four quadrants, including Google Cloud GenAI and AI Services, where 35 companies were evaluated.

Partner Metric	Data Point	Context/Source Year
Total Partners (Partnerbase)	371	Late 2025 Data
Partner Team Size (Employees)	51 - 100	Late 2025 Data
Azure Experts/Engineers Added (via 3Cloud acquisition)	1,000+	November 2025 Announcement
Microsoft Certifications Added (via 3Cloud acquisition)	1,500+	November 2025 Announcement
CTSH Azure-Certified Associates (Global, pre-acquisition)	Nearly 20,000	November 2025 Announcement

Digital marketing and thought leadership content is used for lead generation, evidenced by Cognizant Technology Solutions Corporation being featured in the HFS Research report, 'Digital Marketing and Sales Services Capabilities, 2025'. This channel is critical as AI agents are projected to drive up to 55% of all purchasing activity by 2030, according to Cognizant's own study.

Strategic acquisitions are a fast channel for capability and client access. The November 2025 agreement to acquire 3Cloud brings in a company that delivered 20% organic compound annual growth since 2020 and expected 20%+ growth in 2025. 3Cloud itself has nearly 1,200 employees, with approximately 700 based in the United States.

The global delivery footprint is the engine for service execution. You can see the scale in the physical space and employee distribution.

• Total Delivery Centers' Space: 22M sq. ft. (FY 2024)
• Total Headcount (as of Q3 2025): 349,800
• Delivery Centers in Europe established since 2008: Over 20
• Number of clients served by Delivery Centers globally: Over 100
• Employees in India (as of Dec 2023): About 254,000 across 13 cities

The third quarter 2025 revenue was $5.42 billion, with trailing 12-month bookings reaching $27.5 billion. Finance: review the integration cost model for the 3Cloud acquisition against the Q4 2025 revenue forecast of $5.27 - $5.33 billion by next Tuesday.

Cognizant Technology Solutions Corporation (CTSH) - Canvas Business Model: Customer Segments

Cognizant Technology Solutions Corporation serves large enterprises that are actively pursuing multi-year digital and Artificial Intelligence (AI) transformation initiatives. The company reported trailing 12-month bookings of $27.8 billion as of June 30, 2025, with Q2 2025 bookings increasing 18% year-over-year, including two mega deals with Total Contract Value (TCV) over $1 billion each. By the end of Q3 2025, Cognizant Technology Solutions Corporation had signed 16 large deals year-to-date, representing 40% growth in large deal TCV compared to the same period last year.

The customer base is segmented across several key industries, with Health Sciences and Financial Services showing the strongest recent momentum through Q1 2025.

Segment	Q1 2025 Revenue (Millions USD)	Q1 2025 YoY Growth (CC)	Q3 2025 Revenue (Millions USD)	Q3 2025 YoY Growth (CC)
Health Sciences	$1,571	Over 11%	$1,514	7.6%
Financial Services	$1,462	6.5%	$1,486	0.5%
Products and Resources	$1,278	12.8%	$1,228	4.6%
Communications, Media & Technology	$804	-2.7%	$816	-4.1%

You can see the segment performance shifts; for instance, while Products and Resources showed 12.8% growth in Q1 2025, its growth moderated to 4.6% in Q3 2025.

The primary customer segments Cognizant Technology Solutions Corporation targets include:

• Health Sciences: Life Sciences and Healthcare payer/provider organizations, which was the fastest-growing segment at over 11% year-over-year in constant currency in Q1 2025. This segment generated $1.571 billion in revenue in Q1 2025, representing 30.7% of total revenue.
• Financial Services: Banking, Capital Markets, and Insurance clients. This segment grew 6.5% year-over-year in constant currency in Q1 2025, marking its third straight quarter of improvement. Q1 2025 revenue was $1.462 billion, or 28.6% of the total.
• Products and Resources: Manufacturing, Retail, Consumer Goods, and Utilities clients. This segment saw a 12.8% revenue increase in Q1 2025, partly due to the Belcan acquisition contributing approximately 1,500 basis points of growth. Q1 2025 revenue was $1.278 billion.
• Communications, Media, and Technology: Telecom and high-tech companies. This segment was the only one to decline in Q1 2025, falling by 2.7% year-over-year. Q1 2025 revenue was $804 million.

Overall, Cognizant Technology Solutions Corporation's Q1 2025 revenue reached $5.115 billion, representing 8.2% growth in constant currency. The full-year 2025 revenue guidance was increased to a range of 6.0% to 6.3% growth in constant currency, with an expected total revenue between $21.05 billion and $21.10 billion.

Cognizant Technology Solutions Corporation (CTSH) - Canvas Business Model: Cost Structure

You're analyzing Cognizant Technology Solutions Corporation's cost base as of late 2025. For a services firm like Cognizant Technology Solutions Corporation, the cost structure is heavily weighted toward human capital and operational efficiency programs.

Employee Compensation: Largest cost component due to the 350,000 global workforce.

Salaries, incentive-based compensation, and employee benefits form the bulk of Cognizant Technology Solutions Corporation's expenses, as is typical for a global IT services provider. As of September 30, 2025, the total headcount stood at 349,800 employees. To maintain cost competitiveness, approximately 70% of this global workforce is based in India. This massive workforce size makes compensation the single largest cost driver, even with ongoing optimization efforts.

The components of Selling, General, and Administrative (SG&A) expenses, which include compensation, show the scale of these costs:

Metric	Value (as of late 2025)
SG&A Expenses (TTM ending Sep 30, 2025)	$3.278B
Total Headcount (as of Sep 30, 2025)	349,800
Q1 2025 SG&A as % of Revenue	15.5% (down from 16.1% prior)

Sales, General, and Administrative (SG&A) expenses for global operations and sales.

SG&A expenses consist of compensation, immigration, travel, marketing, management, finance, and occupancy costs. The company has actively managed this line item, for example, seeing SG&A expenses as a percentage of revenues decrease from 16.1% to 15.5% in the first quarter of 2025. This leverage was attributed to net savings generated from the NextGen program.

Technology and infrastructure investments, particularly in cloud and AI R&D.

While direct reported Research and Development (R&D) expenses were reported as $0M for the twelve months ending September 30, 2025, by one source, the strategic focus on technology investment is clear through other operational metrics and commentary. Cognizant Technology Solutions Corporation is actively funding investments for growth, particularly in AI-led platforms and infrastructure. The company is focused on improving gross margin over the medium term through AI-led efficiencies and automation. Furthermore, recent legislative changes impacted tax treatment related to R&D capitalization, with a one-time, non-cash tax expense of approximately $400 million anticipated in the third quarter of 2025.

Real estate and facilities costs for the global delivery center footprint.

Facilities costs are managed through optimization programs like NextGen, which includes workforce and real estate optimization. A concrete example of real estate cost management was the sale of its India headquarters in Chennai in March 2025 for ₹612 crore. This transaction resulted in a reported gain on the sale of an office complex in India of $62 million, which positively impacted income from operations in the first quarter of 2025.

The focus on cost discipline is evident in the margin performance:

• Full-year 2025 Adjusted Operating Margin guidance is approximately 15.7%.
• Q3 2025 Adjusted Operating Margin reached 16.0%.
• Q2 2025 Adjusted Operating Margin was 15.6%.
• Q1 2025 Adjusted Operating Margin was 15.5%.

Disciplined cost management to maintain an Adjusted Operating Margin of approximately 15.7% for 2025.

The commitment to cost discipline is a primary lever for profitability. The full-year 2025 guidance for the Adjusted Operating Margin is set at approximately 15.7%, representing 40 basis points of expansion year-over-year. This margin expansion is expected to be driven primarily by cost discipline and SG&A operating leverage, which helps offset the negative impact of the 2024 merit cycle on compensation costs and the dilutive impact of acquisitions like Belcan.

Cognizant Technology Solutions Corporation (CTSH) - Canvas Business Model: Revenue Streams

You're looking at how Cognizant Technology Solutions Corporation actually brings in the money, which is key to understanding its valuation, so let's break down the revenue streams as of late 2025.

The primary way Cognizant Technology Solutions Corporation generates income is through fees for its core professional services, which are structured around the delivery of technology and business transformation work. These fees are typically realized through two main contracting models: time-and-materials or fixed-price contracts, depending on the scope and client agreement.

The revenue streams are heavily weighted toward its technology and outsourcing services, which you can see clearly in the trailing twelve months (TTM) figures ending September 30, 2025:

Revenue Stream Category	Revenue (TTM ending Sep 30, 2025)
Consulting and Technology Fees	$13.35B
Outsourcing Services Fees	$7.51B

The Consulting and Technology revenue, which encompasses much of the work related to Application, Cloud, Data, and AI services, represents the larger portion of the top line. The Outsourcing Services component often includes the more recurring, potentially subscription-based Business Process Services (BPS) you mentioned, providing a stable base.

Looking ahead, Cognizant Technology Solutions Corporation has a strong revenue outlook based on recent performance. Full-year 2025 revenue is projected to be between $21.05 billion and $21.10 billion. This projection reflects a solid year-over-year growth rate, especially given the focus on AI-led transformation deals.

A significant driver for this revenue is the success in landing major, long-term commitments. Cognizant Technology Solutions Corporation has shown strong momentum in securing large, multi-year deals. For instance, in the second quarter of 2025, the company reported booking two mega deals, each with a Total Contract Value (TCV) of over $1 billion. Year-to-date through the third quarter of 2025, the company signed a total of 16 large deals (TCV $\ge$ $100 million), marking a 40% growth in large deal TCV year-to-date compared to the same period last year.

The revenue derived from these major contracts is critical for future stability. Here's a look at the composition of the revenue based on the latest reported segment data from Q3 2025:

• Health Sciences and Financial Services together accounted for approximately 58.8% of the total Q3 2025 revenue, showing a reliance on these two large, defensive sectors.
• The Products and Resources segment was the fastest-growing, posting a 12.6% year-over-year revenue increase in Q3 2025.
• The Communications, Media and Technology segment represented 15.7% of the Q3 2025 revenue, bringing in $850 million for that quarter.

The Consulting and Advisory Services fees are embedded within the Consulting and Technology revenue line, often tied to digital transformation roadmaps and AI strategy engagements. Finance: draft 13-week cash view by Friday.