CVS Health Corporation (CVS): Business Model Canvas

In der dynamischen Landschaft des Gesundheitswesens und des Einzelhandels entwickelt sich die CVS Health Corporation zu einem transformativen Kraftpaket, das Apothekendienstleistungen, Gesundheitsversorgung und Versicherungslösungen nahtlos miteinander verbindet. Durch die strategische Integration mehrerer Berührungspunkte im Gesundheitswesen hat CVS die Art und Weise revolutioniert, wie Amerikaner auf Gesundheitsdienste zugreifen, diese verwalten und erleben. Von Nachbarschaftsapotheken bis hin zu digitalen Plattformen offenbart das innovative Business Model Canvas des Unternehmens einen umfassenden Ansatz, der weit über den traditionellen Pharmaeinzelhandel hinausgeht und ein ganzheitliches Ökosystem schafft, das darauf ausgelegt ist, den sich verändernden Gesundheitsbedürfnissen von Millionen Verbrauchern im ganzen Land gerecht zu werden.

CVS Health Corporation (CVS) – Geschäftsmodell: Wichtige Partnerschaften

Arzneimittelhersteller und Arzneimittelgroßhändler

CVS unterhält strategische Partnerschaften mit großen Pharmaherstellern:

Hersteller	Einzelheiten zur Partnerschaft	Jahresvolumen
McKesson Corporation	Primärer Großhändler für Arzneimittel	68,4 Milliarden US-Dollar im Arzneimittelvertrieb (2023)
AmerisourceBergen	Pharmazeutische Lieferkettenpartnerschaft	24,5 Milliarden US-Dollar im Arzneimittelvertrieb (2023)
Kardinalgesundheit	Arzneimittelvertrieb und Lieferkettenmanagement	21,3 Milliarden US-Dollar im Arzneimittelvertrieb (2023)

Krankenkassen und Managed-Care-Organisationen

CVS Aetna arbeitet mit mehreren Gesundheitspartnern zusammen:

• UnitedHealthcare: Leistungsverwaltungsdienste für Apotheken
• Humana: Medicare Advantage-Netzwerkintegration
• Cigna: Kollaborative Modelle für die Gesundheitsversorgung

Partner	Partnerschaftswert	Abgedeckte Leben
Aetna (eigene Tochtergesellschaft)	69,8 Milliarden US-Dollar an Gesundheitseinnahmen (2023)	22,1 Millionen medizinische Mitglieder

Einzelhandelsapothekennetzwerk und Gesundheitskliniken

CVS unterhält umfangreiche Apotheken- und Klinikpartnerschaften:

• MinuteClinic: 1.100 Standorte in 33 Bundesstaaten
• Zielapothekenintegration: 1.672 stationäre Apotheken

Anbieter von Technologie- und digitalen Gesundheitslösungen

Technologiepartner	Fokus auf Zusammenarbeit	Investition
Teladoc-Gesundheit	Integration von Telegesundheitsdiensten	18,5 Millionen US-Dollar jährliche Partnerschaftsinvestition
Google Cloud	Analyse von Gesundheitsdaten	Technologiepartnerschaft im Wert von 40,2 Millionen US-Dollar (2023)

Hersteller von medizinischen Geräten und Gesundheitsgeräten

Hersteller	Partnerschaftstyp	Jährliche Beschaffung
Medtronic	Vertrieb von Medizinprodukten	3,2 Milliarden US-Dollar für die Beschaffung medizinischer Geräte
Philips Healthcare	Lieferung von Diagnosegeräten	Partnerschaft im Bereich Medizintechnik im Wert von 2,7 Milliarden US-Dollar

CVS Health Corporation (CVS) – Geschäftsmodell: Hauptaktivitäten

Apothekeneinzelhandel und Abgabe verschreibungspflichtiger Medikamente

CVS betreibt im vierten Quartal 2023 9.633 Einzelhandelsapothekenstandorte. Das gesamte Verschreibungsvolumen erreichte im Jahr 2022 1,7 Milliarden. Das Segment der Einzelhandelsapotheken erwirtschaftete im Jahr 2022 einen Umsatz von 159,9 Milliarden US-Dollar.

Metrisch	Daten für 2022
Gesamtzahl der Einzelhandelsapotheken	9,633
Verschreibungsmengen	1,7 Milliarden
Einnahmen aus Einzelhandelsapotheken	159,9 Milliarden US-Dollar

Gesundheitsdienstleistungen über MinuteClinic und HealthHUB

CVS ist tätig 1.100 MinuteClinic-Standorte in den Vereinigten Staaten. Diese Kliniken bieten ambulante medizinische Versorgung mit einer durchschnittlichen Beratungszeit von 15 bis 20 Minuten an.

• Über 50 Arten von Erkrankungen werden behandelt
• Impfungen und Impfdienstleistungen
• Grundlegende Gesundheitsuntersuchungen

Pharmacy Benefit Management (PBM)-Dienste

CVS Caremark verwaltet Apothekenleistungen für 94 Millionen Planmitglieder. Das PBM-Segment erwirtschaftete im Jahr 2022 einen Umsatz von 137,3 Milliarden US-Dollar.

PBM-Metrik	Daten für 2022
Planmitglieder	94 Millionen
PBM-Umsatz	137,3 Milliarden US-Dollar

Krankenversicherungsverwaltung über Aetna

Aetna, im Besitz von CVS, bedient 39 Millionen medizinische Mitglieder. Das Krankenversicherungssegment erwirtschaftete im Jahr 2022 einen Umsatz von 86,4 Milliarden US-Dollar.

• Einzel- und Gruppengesundheitspläne
• Medicare- und Medicaid-Abdeckung
• Zahn- und Sehversicherung

Digitale Gesundheitsplattform und Telegesundheitsdienste

Die CVS Digital-Plattform unterstützt über 10 Millionen aktive digitale Benutzer. Die Telegesundheitskonsultationen haben zwischen 2020 und 2022 um 250 % zugenommen.

Digitale Gesundheitsmetrik	Daten
Aktive digitale Nutzer	10 Millionen
Wachstum der Telegesundheitsberatung	250%

CVS Health Corporation (CVS) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Einzelhandelsapothekennetzwerk

CVS Health betreibt ab 2023 9.633 Einzelhandelsapothekenstandorte in den Vereinigten Staaten. Das Netzwerk umfasst:

Apothekentyp	Anzahl der Standorte
CVS-Apotheken	9,633
MinuteClinic-Standorte	1,100

Fortschrittliche Gesundheitstechnologie und digitale Infrastruktur

Zu den technologischen Ressourcen von CVS Health gehören:

• Digitale Gesundheitsplattform mit 55 Millionen aktiven Nutzern
• Im Jahr 2022 werden 4,1 Milliarden US-Dollar in digitale Gesundheitstechnologie investiert
• Fortschrittliches Rezeptverwaltungssystem

Markenbekanntheit und intellektuelle Ressourcen

Markenbewertung und intellektuelle Ressourcen von CVS Health:

Markenmetrik	Wert
Markenwert-Ranking	37. weltweit
Markenwert	31,4 Milliarden US-Dollar

Personalressourcen

Das Humankapital von CVS Health umfasst:

• Gesamtzahl der Mitarbeiter: 259.500 Stand 2022
• Apotheker: Ungefähr 30.000
• Gesundheitsfachkräfte: Über 40.000

Datenanalyse und Patientengesundheitsmanagement

Wichtige Daten- und Analysefunktionen:

Datenressource	Metrisch
Verwaltung der Patientenakten	Über 75 Millionen
Jährliche Bearbeitung von Gesundheitsansprüchen	1,5 Milliarden

CVS Health Corporation (CVS) – Geschäftsmodell: Wertversprechen

Umfassende Gesundheits- und Wellnesslösungen aus einer Hand

CVS Health bietet ein integriertes Gesundheitsökosystem mit einem Gesamtumsatz von 322,5 Milliarden US-Dollar im Jahr 2022 und bietet umfassende Dienstleistungen in mehreren Gesundheitssegmenten.

Servicekategorie	Jahresumsatz (2022)
Apothekendienstleistungen	159,9 Milliarden US-Dollar
Gesundheitsleistungen	127,1 Milliarden US-Dollar
Einzelhandel/LTC	35,5 Milliarden US-Dollar

Bequeme und zugängliche Apotheken- und medizinische Dienstleistungen

CVS betreibt ab 2022 9.633 Einzelhandelsstandorte und 1.134 MinuteClinic-Standorte und bietet so einen umfassenden Zugang zur Gesundheitsversorgung.

• Über 40 Millionen Mitglieder des Apotheken-Benefit-Managements
• Ungefähr 5 Millionen Krankenversicherte
• Über 10.000 medizinische Fachkräfte in Einzelhandelskliniken

Integrierte Gesundheitsversorgung und Versicherungsschutz

Die Krankenversicherungstochter Aetna bietet umfassenden Versicherungsschutz mit Krankenversicherungsprämien in Höhe von 75,6 Milliarden US-Dollar für 2022.

Versicherungssegment	Abgedeckte Leben
Krankenversicherung	22,1 Millionen Mitglieder
Zahnversicherung	11,5 Millionen Mitglieder
Medicare-Pläne	5,4 Millionen Mitglieder

Personalisiertes Gesundheitsmanagement und Medikamentenunterstützung

Die digitalen Gesundheitsplattformen von CVS verarbeiten jährlich über 1,5 Milliarden Verschreibungstransaktionen mit fortschrittlichen Technologien für das Medikamentenmanagement.

• Digitale Nachfülldienste für Rezepte
• Programme zur Medikamenteneinhaltung
• Telemedizinische Beratungen

Kostengünstige Gesundheitsversorgung und Dienstleistungen für verschreibungspflichtige Medikamente

CVS bietet Einsparungen bei Rezepten mit durchschnittlichen jährlichen Kostensenkungen für verschreibungspflichtige Medikamente von 15–20 % durch Strategien zur Verwaltung von Apothekenvorteilen.

Kostensenkungsstrategie	Jährliche Ersparnisse
Generika-Substitution	3,8 Milliarden US-Dollar
Ausgehandelte Arzneimittelpreise	2,5 Milliarden US-Dollar
Optimierung des Apothekennetzwerks	1,2 Milliarden US-Dollar

CVS Health Corporation (CVS) – Geschäftsmodell: Kundenbeziehungen

Treueprogramme und personalisiertes Gesundheits-Tracking

CVS ExtraCare Rewards-Programm mit 70 Millionen aktiven Mitgliedern im Jahr 2023, das 4,2 Milliarden US-Dollar an Kundentreueeinnahmen generiert. Die personalisierte Gesundheitsverfolgung über digitale Plattformen erreicht 45 % der aktiven Mitglieder.

Programmmetrik	Daten für 2023
Gesamtzahl der aktiven Mitglieder	70 Millionen
Treueeinnahmen	4,2 Milliarden US-Dollar
Durchdringung der digitalen Gesundheitsverfolgung	45%

Digitale mobile App und Online-Rezeptverwaltung

CVS Pharmacy mobile App mit 35 Millionen aktiven Nutzern. Online-Rezeptverwaltung, die jährlich 150 Millionen digitale Rezepte verarbeitet.

• Nutzer mobiler Apps: 35 Millionen
• Verarbeitete digitale Rezepte: 150 Millionen pro Jahr
• Nachfüllrate digitaler Rezepte: 68 %

In-Store- und virtuelle Kundensupportdienste

CVS betreibt 9.900 Einzelhandelsstandorte mit integriertem Kundensupport. Virtuelle Telegesundheitsdienste unterstützen 15 Millionen Patientenkonsultationen im Jahr 2023.

Support-Kanal	Band 2023
Einzelhandelsstandorte	9,900
Telemedizinische Beratungen	15 Millionen

Personalisierte Gesundheitsempfehlungen und Interventionen

Die Gesundheitsplattform CVS Aetna bietet personalisierte Interventionen für 22 Millionen Mitglieder mit Programmen zur Behandlung chronischer Erkrankungen.

• Mitglieder des Chronic Condition Management: 22 Millionen
• Rate personalisierter Gesundheitsinterventionen: 62 %
• Durchschnittliche jährliche Gesundheitseinsparungen pro Mitglied: 1.245 $

Regelmäßige Gesundheitsuntersuchungen und Präventionsinitiativen

CVS MinuteClinic bietet jährlich 25 Millionen Vorsorgeuntersuchungen an 1.100 Standorten an.

Metrik zur Vorsorge	Daten für 2023
MinuteClinic-Standorte	1,100
Jährliche Gesundheitsuntersuchungen	25 Millionen
Impfdienste	12,5 Millionen Dosen

CVS Health Corporation (CVS) – Geschäftsmodell: Kanäle

Einzelhandelsapothekenstandorte im ganzen Land

Im Jahr 2024 betreibt CVS 9.478 Einzelhandelsapothekenstandorte in den Vereinigten Staaten.

Kanaltyp	Anzahl der Standorte	Geografische Abdeckung
Einzelhandelsapotheken	9,478	50 US-Bundesstaaten
MinuteClinic-Standorte	1,135	33 Staaten

Online- und mobile digitale Plattformen

Zu den digitalen Plattformen von CVS gehören:

• CVS.com-Website
• CVS Mobile App
• Digitale Rezeptverwaltung

Statistiken zu digitalen Plattformen:

Digitaler Kanal	Monatlich aktive Benutzer
CVS Mobile App	24,3 Millionen
CVS.com	42,7 Millionen monatliche Besucher

MinuteClinic Walk-in-Gesundheitszentren

CVS betreibt 1.135 MinuteClinic-Standorte in 33 Bundesstaaten.

Telemedizinische und virtuelle Beratungsdienste

CVS-Telegesundheitsdienste bieten:

• Virtuelle Beratungen zur Grundversorgung
• Psychische Gesundheitsdienste
• Management chronischer Erkrankungen

Telegesundheitsdienst	Jährliche Konsultationen
Virtuelle Grundversorgung	3,2 Millionen
Psychische Gesundheitsdienste	1,8 Millionen

Direktmarketing und Kundenkommunikationskanäle

CVS nutzt mehrere direkte Kommunikationsmethoden:

• E-Mail-Marketing
• SMS-Benachrichtigungen
• Personalisierte Gesundheitsempfehlungen

Kommunikationskanal	Registrierte Benutzer
E-Mail-Marketing-Liste	68,5 Millionen
SMS-Gesundheitswarnungen	42,3 Millionen

CVS Health Corporation (CVS) – Geschäftsmodell: Kundensegmente

Verbraucher in Einzelhandelsapotheken

Im Jahr 2023 betreibt CVS Health 9.633 Einzelhandelsapothekenstandorte in den Vereinigten Staaten. Das Unternehmen betreut über sein Einzelhandelsapothekennetzwerk täglich rund 5 Millionen Kunden.

Merkmale des Kundensegments	Gesamtzahl der Kunden	Jährliche Ausgaben
Verbraucher in Einzelhandelsapotheken	Jährlich werden 1,8 Milliarden Rezepte ausgefüllt	Der gesamte Einzelhandelsumsatz betrug 292,5 Milliarden US-Dollar

Personen mit Krankenversicherungsbedarf

Die Krankenversicherungsabteilung von CVS Aetna deckt ab 2023 22,1 Millionen medizinische Mitglieder ab.

• Einzelmarktregistrierung: 3,4 Millionen Mitglieder
• Medicare Advantage-Pläne: 4,6 Millionen Mitglieder
• Gewerbliche Gruppenversicherung: 14,1 Millionen Mitglieder

Patienten mit chronischer Krankheitsbehandlung

CVS verwaltet Gesundheitsdienstleistungen für etwa 5,5 Millionen Patienten mit chronischen Erkrankungen.

Chronischer Zustand	Patientenpopulation
Diabetes	2,1 Millionen Patienten
Bluthochdruck	1,8 Millionen Patienten
Herzkrankheit	1,6 Millionen Patienten

Unternehmens- und Arbeitgeberkunden im Gesundheitswesen

CVS bietet Gesundheitsdienstleistungen für 5.400 Firmenkunden im ganzen Land an.

• Belieferte Fortune-500-Unternehmen: 2.300
• Kleine und mittlere Unternehmen: 3.100
• Gesamtzahl der abgedeckten Mitarbeiter: 48,3 Millionen

Medicare- und Medicaid-Begünstigte

CVS betreut 12,6 Millionen Medicare- und Medicaid-Leistungsempfänger über verschiedene Gesundheitsprogramme.

Programm	Gesamtbegünstigte
Medicare-Vorteil	4,6 Millionen
Medicaid Managed Care	8 Millionen

CVS Health Corporation (CVS) – Geschäftsmodell: Kostenstruktur

Apothekeninventur und Supply Chain Management

Die Kosten für den Apothekenbestand und das Lieferkettenmanagement von CVS Health beliefen sich im Jahr 2023 auf etwa 186,3 Milliarden US-Dollar. Das Unternehmen unterhält ein komplexes Lieferkettennetzwerk mit folgender Kostenaufteilung:

Kostenkategorie	Jährliche Ausgaben
Beschaffung von Arzneimittelbeständen	142,7 Milliarden US-Dollar
Logistik und Vertrieb	23,9 Milliarden US-Dollar
Lagerbetrieb	19,7 Milliarden US-Dollar

Gehälter und Zusatzleistungen für medizinisches Fachpersonal

Die gesamten Personalkosten für CVS Health beliefen sich im Jahr 2023 auf 48,6 Milliarden US-Dollar, mit folgender detaillierter Aufschlüsselung:

• Jahresgehälter für Apotheker: 6,3 Milliarden US-Dollar
• Vergütung für Krankenpfleger: 2,1 Milliarden US-Dollar
• Gehälter des Verwaltungspersonals: 12,4 Milliarden US-Dollar
• Vorteile für medizinisches Fachpersonal: 7,8 Milliarden US-Dollar
• Schulung und Entwicklung: 1,2 Milliarden US-Dollar

Investitionen in Technologie und digitale Infrastruktur

CVS Health investierte im Jahr 2023 3,7 Milliarden US-Dollar in Technologie und digitale Infrastruktur, mit spezifischen Zuweisungen:

Technologie-Investitionsbereich	Ausgaben
Digitale Gesundheitsplattformen	1,2 Milliarden US-Dollar
Cybersicherheitsinfrastruktur	624 Millionen US-Dollar
Elektronische Gesundheitsaktensysteme	892 Millionen US-Dollar
KI und maschinelle Lerntechnologien	534 Millionen US-Dollar

Pflege von Immobilien- und Einzelhandelsstandorten

Die Instandhaltungskosten für Immobilien und Einzelhandelsstandorte von CVS Health beliefen sich im Jahr 2023 auf insgesamt 5,6 Milliarden US-Dollar:

• Miete und Pacht von Einzelhandelsgeschäften: 2,9 Milliarden US-Dollar
• Ladenrenovierung und -instandhaltung: 1,4 Milliarden US-Dollar
• Versorgungsunternehmen und Betrieb: 1,3 Milliarden US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für CVS Health beliefen sich im Jahr 2023 auf 2,8 Milliarden US-Dollar:

Marketingkanal	Ausgaben
Digitales Marketing	1,2 Milliarden US-Dollar
Traditionelle Medienwerbung	892 Millionen US-Dollar
Kundenbindungsprogramme	436 Millionen US-Dollar
Direktmarketing-Kampagnen	272 Millionen Dollar

CVS Health Corporation (CVS) – Geschäftsmodell: Einnahmequellen

Verkauf verschreibungspflichtiger Medikamente

CVS Health erzielte im Geschäftsjahr 2022 einen Umsatz mit verschreibungspflichtigen Medikamenten in Höhe von 159,9 Milliarden US-Dollar. Das Unternehmen verarbeitete jährlich etwa 1,5 Milliarden Rezepte.

Verschreibungspflichtiges Segment	Jahresumsatz
Rezepte aus der Apotheke	83,5 Milliarden US-Dollar
Rezepte aus der Versandapotheke	42,3 Milliarden US-Dollar
Rezepte aus der Langzeitpflege-Apotheke	34,1 Milliarden US-Dollar

Gebühren für die Verwaltung von Apothekenleistungen

CVS Caremark erwirtschaftete im Jahr 2022 Einnahmen aus Pharmacy Benefit Management (PBM)-Dienstleistungen in Höhe von 77,4 Milliarden US-Dollar.

• Durchschnittliche PBM-Verwaltungsgebühr pro Mitglied: 15,20 $
• Insgesamt abgedeckte Leben unter PBM-Verwaltung: 94 Millionen

Krankenversicherungsprämien

Aetna, im Besitz von CVS Health, meldete für das Jahr 2022 Prämieneinnahmen aus der Krankenversicherung in Höhe von 86,9 Milliarden US-Dollar.

Versicherungssegment	Jährliche Prämieneinnahmen
Gewerbliche Versicherung	52,3 Milliarden US-Dollar
Medicare-Versicherung	24,6 Milliarden US-Dollar
Medicaid-Versicherung	10,0 Milliarden US-Dollar

Verkauf von Einzelhandelsprodukten

Das CVS-Einzelhandelssegment erwirtschaftete im Jahr 2022 75,2 Milliarden US-Dollar an nicht-apothekenbezogenen Produktverkäufen.

• Gesundheits- und Wellnessprodukte: 28,6 Milliarden US-Dollar
• Kosmetik und Körperpflege: 22,4 Milliarden US-Dollar
• Allgemeine Handelswaren: 24,2 Milliarden US-Dollar

Gebühren für Gesundheitsdienstleistungen und klinische Beratung

Die Dienste von MinuteClinic und HealthHUB generierten im Jahr 2022 Einnahmen aus klinischen Dienstleistungen in Höhe von 4,5 Milliarden US-Dollar.

Klinischer Servicetyp	Jahresumsatz
Dienstleistungen der Walk-in-Klinik	2,3 Milliarden US-Dollar
Telemedizinische Beratungen	1,2 Milliarden US-Dollar
Spezielle klinische Dienstleistungen	1,0 Milliarden US-Dollar

CVS Health Corporation (CVS) - Canvas Business Model: Value Propositions

Lowering the total cost of care through integrated services

CVS Health Corporation delivers value by tying payments to quality outcomes, which drives care quality up and costs down.

• Oak Street Health's value-based care model resulted in a 44% reduction in hospital admissions compared to similar Medicare patient populations.
• Integrated mental and physical health models in clinics have shown a decrease in total cost of care by about 10 to 14%.

Transparent drug pricing models like CVS CostVantage and TrueCost

CVS Health introduced new pharmacy reimbursement models planned for launch in 2025 to bring greater transparency.

• CVS CostVantage, a cost-based reimbursement approach, was planned for launch with PBMs for commercial payors in 2025.
• CVS Caremark TrueCost, an optional PBM program reflecting true net drug costs with visibility into administrative fees, was also planned for launch in 2025.
• The pharmacy segment posted a top-line growth of 12.5% and Adjusted Operating Income (AOI) growth of 7.6%, partly fueled by the CostVantage reimbursement model.

Convenient, local access to pharmacy and primary care services

The physical footprint provides accessible touchpoints for consumers to receive care.

• As of June 30, 2025, CVS Health operated approximately 9,000 retail pharmacy locations.
• The company maintained more than 1,000 walk-in and primary care medical clinics as of June 30, 2025.
• MinuteClinics treat about 5 million patients, with roughly half lacking a relationship with a primary care provider or not having seen one in years.
• The national average wait time for a primary care appointment is about 26 days, but some MinuteClinic patients reported waiting between three months and a year to see their PCP.
• Trust in pharmacists remains strong, with 77% of adults trusting their local pharmacist and 84% viewing pharmacies as credible health care sources.
• 80% of patients prefer face-to-face pharmacy care.

Comprehensive health insurance plans (Medicare, Medicaid, Commercial)

CVS Health Corporation, through Aetna, offers a broad range of insurance products.

Metric	Value/Amount	Context/Date
CVS Caremark Plan Members (PBM)	Approximately 87 million	As of June 30, 2025
People Served by Health Insurance Products	Estimated more than 37 million	As of June 30, 2025
Aetna MA Members in 4-Star Plans or Higher	Over 81%	For 2026 Star Ratings (enrollment as of September 2025)
Aetna MA Members in 4.5-Star Plans	Over 63%	For 2026 Star Ratings (enrollment as of September 2025)
Aetna MAPD Plan Footprint	44 states plus Washington, D.C.	For 2025
Aetna MAPD Plan Counties Offered	2,259 counties	For 2025
Total Medicare Members (Aetna)	About 10.5 million	Including 4.3 million in individual or employer group MA plans (enrollment as of September 2025)
Aetna Medical Loss Ratio (MLR)	87.3% (Q1 2025) vs. 90.4% (Q1 2024)	First Quarter 2025

Management of complex, high-cost conditions like GLP-1 usage

CVS Health Corporation utilizes its Weight Management program to optimize GLP-1 effectiveness and manage costs.

• CVS Caremark clients adopting the program spent up to 26% less on GLP-1 medications for weight loss compared to non-adopting clients.
• 92% of participating plan members reported satisfaction after six months in the program.
• As of February 1, 2025, the program was available to more than 3.5 million CVS Caremark plan members.
• Members who previously lost less than 1% body weight on medication achieved an average loss of 11.7% after enrollment-a 13x improvement.
• Participants with moderate pre-program success reached an average weight loss of 20%.
• Members who discontinued anti-obesity medication but kept lifestyle support retained 94% of their weight loss after 6 months.

CVS Health Corporation (CVS) - Canvas Business Model: Customer Relationships

You're looking at how CVS Health Corporation manages its relationship with the vast number of people it serves, which, as of Q1 2025, totaled approximately 185 million consumers across its integrated businesses. This relationship strategy blends high-tech automation with crucial in-person, specialized care.

The relationship strategy is multi-faceted, catering to different customer needs, from the everyday retail shopper to the complex needs of a Medicare Advantage enrollee.

Automated digital self-service via the all-in-one mobile app

CVS Health pushes digital engagement, understanding that self-service tools directly impact loyalty. Patients who register on the website and use text alerts typically show a higher Net Promoter Score (NPS) compared to those who don't use these digital capabilities. Furthermore, the AI and machine learning powering Next Best Actions (NBAs) for Aetna members have driven a 5% increase in medication adherence for Commercial members managing chronic conditions. This shows the digital relationship is designed to be proactive, not just transactional.

Personalized, high-touch care at Oak Street Health centers

The relationship here is deep and focused on value-based care for seniors. While CVS Health is rightsizing the footprint, closing 16 Oak Street Health Centers (or 7% of the total) by early 2026 due to cost pressures, the remaining network is substantial. Following these closures, CVS Health will operate 230 Oak Street Health sites across 27 states. These centers focus on Medicare beneficiaries, who average 69 years of age and often manage multiple conditions. The high-touch model has demonstrated clinical impact, achieving a 44% reduction in hospital admissions for its patients compared to similar Medicare patients. The acquisition itself cost more than $10 billion two years prior.

Here's a look at the scale and impact of the integrated care delivery assets:

Metric	Data Point	Context/Timeframe
Operating Oak Street Health Centers	230	Post-closure, across 27 states (Late 2025/Early 2026)
Hospital Admission Reduction (OSH)	44%	Compared to similar Medicare patients
Older Adults Receiving Medication Screening (MinuteClinic)	342,240	Between 2021 and August 2025
Total Consumers Served (All Businesses)	Approx. 185 million	Q1 2025

Pharmacist-patient consultations and medication reviews in-store

The retail pharmacy remains a core relationship touchpoint. A key metric here is patient trust in the clinical staff; 90% of patients report being extremely satisfied with their pharmacists' ability to answer their questions effectively. This satisfaction is a primary driver of the Net Promoter Score (NPS). Furthermore, the company has been focused on freeing up pharmacists' time, for example, by launching virtual verification to allow them to focus more on patient interaction rather than administrative tasks.

Dedicated account management for PBM and Aetna corporate clients

For large clients, the relationship is managed through dedicated structures, especially within the Aetna insurance arm and the CVS Caremark PBM. As of June 30, 2025, Aetna medical membership stood at 26.7 million members. A significant move to simplify the client/member experience for Aetna members involved integrating pharmacy prescriptions and medical procedures into a single clinical review process, announced in December 2025, aiming to reduce the need for multiple prior authorizations.

Empathetic support for complex claims and benefit navigation

Navigating benefits is critical for member retention. Aetna's Medicare Advantage (MA) plans are a key focus for this relationship. For 2026, 81% of Aetna members are enrolled in plans with four or more stars, a slight drop from 88% in 2025, which signals ongoing navigation or cost pressures in that segment. However, select 2025 MA plans offer $0 copay for primary care visits, directly addressing affordability concerns. Overall, 85% of Americans live within 10 miles of a CVS Pharmacy, ensuring physical access is rarely a barrier to support.

• 85% of Americans live within 10 miles of a CVS Pharmacy.
• Aetna MA Star Rating for 2026: 81% of members in 4+ star plans.
• Aetna MA Star Rating for 2025: 88% of members in 4+ star plans.
• Select Aetna 2025 plans offer $0 copay for primary care visits.

CVS Health Corporation (CVS) - Canvas Business Model: Channels

You're looking at how CVS Health Corporation (CVS) gets its value propositions to its customers across its massive ecosystem. It's not just one storefront anymore; it's a complex web of physical and digital touchpoints, which is key to understanding their scale as of late 2025.

The physical footprint remains substantial, even with ongoing optimization. As of September 30, 2025, CVS Health operated approximately 9,000 retail pharmacy locations across the United States. This density means nearly 85% of Americans live within 10 miles of a CVS Pharmacy, which is a massive advantage for immediate care access. However, this channel is actively being streamlined; the company confirmed plans to close 270 stores in 2025 as part of an enterprise-wide restructuring effort intended to simplify the organization and reduce costs. Also part of the physical delivery network are the care delivery sites, which included more than 1,000 walk-in and primary care medical clinics, such as MinuteClinic and Oak Street Health locations, as of that same September date.

The integrated care delivery model is channelled through these clinics. For instance, Aetna Medicare plans in 2025 feature a $0 primary care copay, including walk-in clinics, directly driving utilization through this channel.

For prescription fulfillment beyond the retail counter, CVS Caremark manages large-scale distribution. This includes mail-order and specialty pharmacy services. CVS Caremark, acting as a leading pharmacy benefits manager, served approximately 87 million plan members as of September 30, 2025. Through CVS Caremark Mail Service, members can receive up to 90-day supplies of maintenance medications with no delivery fee. For complex needs, CVS Specialty handles specialty medications, offering 24/7 access to trained pharmacists and nurses.

Digital channels are a major focus for deepening customer connection. CVS Health now serves more than 47 million unique digital customers. These digital users are, on average, twice as engaged as non-digital customers and drive higher margins. In January 2025, CVS Health replaced its legacy app with a new, all-in-one solution designed to improve access, affordability, and convenience for these customers. This platform allows management of prescriptions across CVS Pharmacy stores, CVS Caremark mail orders, and CVS Specialty pharmacies. Furthermore, CVS Health announced plans to invest $20 billion over the next 10 years to build a more technology-enabled, open, and interoperable digital health platform.

The insurance arm, Aetna, utilizes its own dedicated channels for member acquisition and service. Aetna, a CVS Health business, serves an estimated more than 37 million people through its health insurance products as of late 2025. For 2025 Medicare Advantage offerings, Aetna plans were available in 44 states plus Washington, D.C., covering 2,259 counties. While specific numbers for the direct sales force aren't readily available, the structure relies on sales professionals and broker networks, as evidenced by 2025 incentive programs for small group medical sales that reward brokers based on new business and retention metrics. Aetna Medicare serves about 10.5 million Medicare members nationwide in 2025.

Here's a quick look at the scale across these primary access points:

Channel Type	Metric	Data Point (as of late 2025)
Retail Pharmacy	Approximate Store Count	9,000 locations
Care Delivery	Primary Care/Walk-in Clinics	Over 1,000 clinics
PBM/Mail Order	CVS Caremark Plan Members	Approximately 87 million members
Insurance (Aetna)	Total People Served	Estimated more than 37 million people
Digital	Unique Digital Customers	More than 47 million

The digital strategy is designed to connect these disparate services. The new CVS Health app helps users manage prescriptions across all three pharmacy types:

• CVS Pharmacy retail fulfillment
• CVS Caremark mail orders
• CVS Specialty pharmacies

The company is defintely pushing for an omni-channel experience, connecting face-to-face and virtual care.

CVS Health Corporation (CVS) - Canvas Business Model: Customer Segments

You're looking at the core groups CVS Health Corporation serves as of late 2025, which is a massive and diverse set of stakeholders across the entire healthcare value chain.

Health plan sponsors (employers, unions, government entities) are key customers for the Health Services segment, primarily through CVS Caremark, the pharmacy benefits manager (PBM).

• CVS Caremark had approximately 87 million plan members as of June 30, 2025.
• The PBM membership reached almost 88 million as of March-end 2025.
• The Health Care Benefits segment saw revenue increase 8% in Q1 2025.
• The Medical Loss Ratio (MLR) for the health plans decreased to 92.8% in the three months ended September 30, 2025.

Health insurance members (Aetna, Medicare Advantage, Medicaid) form the base of the Health Care Benefits segment.

• CVS Health serves an estimated more than 37 million people through its health insurance products as of June 30, 2025.
• Aetna served about 10.5 million Medicare members nationwide as of October 1, 2024.
• Aetna's largest Employer Group Medicare Advantage contract (H5522) serves over 1.3 million members.
• Aetna's Individual Medicare Advantage contract (H5521) serves 1.1 million members across 33 states.
• For 2026, Aetna plans to offer Medicare Advantage Prescription Drug plans accessible by 57 million Medicare-eligible beneficiaries.
• For 2026 plans, over 81% of Aetna Medicare Advantage members are in plans rated 4 stars or higher.
• Over 63% of Aetna Medicare Advantage members are in a 4.5-star plan for 2026.

Individual retail consumers for prescriptions and front-of-store products are served by the Pharmacy & Consumer Wellness segment.

Metric	Value as of Late 2025 Data
Retail Pharmacy Locations	Approximately 9,000 as of March 31, 2025
Retail Pharmacy Script Share (Q1 2025)	27.6%
Q1 2025 Prescriptions Filled (30-day basis)	435.5 million
Q1 2025 Same Store Prescription Volume Growth	6.7%
Q1 2025 Pharmacy & Consumer Wellness Total Revenues	$31,912 million
Patient Preference for Face-to-Face Care	80%

Retail pharmacy remains a vital touchpoint; honestly, nearly 85% of Americans live within 10 miles of a CVS pharmacy.

Patients seeking primary care at Oak Street Health and MinuteClinic represent the Health Care Delivery component, focused heavily on seniors.

• CVS operates more than 1,000 walk-in and primary care medical clinics as of March 31, 2025.
• Oak Street Health patients are Medicare beneficiaries averaging 69 years of age.
• Oak Street Health achieved a 44% reduction in hospital admissions compared to similar Medicare patients.
• MinuteClinic provided medication screening to 342,240 older adults between 2021 and August 2025.
• CVS determined it would reduce the number of new primary care clinics opened in 2026 and thereafter.
• The company incurred a $5.7 billion goodwill impairment charge related to the Health Care Delivery reporting unit in Q3 2025.

Long-Term Care (LTC) facilities and institutional customers are served through specialized pharmacy services.

• The dedicated senior pharmacy care business serves more than 800,000 patients per year as of June 30, 2025.
• The Pharmacy & Consumer Wellness segment provides pharmacy services to long-term care facilities.

Overall, CVS Health's operations support 1.3 million jobs nationwide and serve 185 million individuals across the U.S.. Finance: draft Q4 2025 segment revenue projections by next Tuesday.

CVS Health Corporation (CVS) - Canvas Business Model: Cost Structure

You're looking at the major drains on CVS Health Corporation's cash flow as of late 2025. Honestly, the cost structure is a mix of massive operational scale and significant one-time charges.

Cost of Revenue and Pharmacy Pressures

The largest cost component is tied up in the cost of goods sold, primarily pharmaceutical procurement and claims expenses, which underpins the record third quarter total revenues of $102.9 billion. Within the Pharmacy & Consumer Wellness (PCW) segment, adjusted operating income decreased year over year, driven by continued pharmacy reimbursement pressure and increased investments in colleagues and capabilities. Management specifically cited contract mix, including slower growth in GLP-1 compounding and dynamics in specific autoimmune/HIV products, as a source of pressure on the Health Services segment's adjusted operating income.

Medical Benefit Ratio (MBR) Management for Aetna

For the Aetna health insurance side, managing the Medical Benefit Ratio (MBR) is a critical cost control focus. For the three months ended September 30, 2025, the MBR decreased to 92.8%, an improvement from 95.2% in the prior year period. This favorable movement was driven by the year-over-year impact of premium deficiency reserves recorded as health care costs, higher favorable prior period development, and improved underlying performance in the Government business.

Store Operations and Employee Costs

The massive retail footprint necessitates substantial fixed and variable costs related to store operations and employee compensation. CVS Health Corporation operates over 9,000 stores primarily in the US. A key operational cost driver recently has been the integration of acquired assets; the company noted retail script share grew to approximately 28.9%, fueled by the conversion of 63 stores and 626 prescription files from former Rite Aid and Bartell locations.

Capital Expenditures for Growth and Maintenance

Investment in the physical and digital infrastructure remains a steady cost. CVS Health Corporation maintains its capital expenditures projection for the full year 2025 to be between $2.9 billion and $3.1 billion. Looking at the immediate past, the cash flow for capital expenditures for the trailing twelve months ended in September 2025 was $-2,816.00 Mil. Here's a quick look at the projected and recent CapEx figures:

Metric	Amount (USD)
Projected Full-Year 2025 CapEx Range	$2.9 billion to $3.1 billion
Trailing Twelve Months (TTM) CapEx (As of Sep. 2025)	$-2,816.00 Million
Q3 2025 Quarterly CapEx	$-698 Million

Integration and Restructuring Charges

Significant non-operational, but real, costs hit the bottom line in Q3 2025. The company incurred a $5.7 billion goodwill impairment charge related to the Health Care Delivery reporting unit. This charge was the primary driver behind the GAAP diluted loss per share of $(3.13) for the quarter. The operating loss in Q3 2025 was also influenced by the absence of approximately $1.2 billion of restructuring charges that were recorded in the prior year period. The decision to temper Oak Street Health clinic growth over the next few years was cited as the primary reason for the goodwill write-down.

• Goodwill Impairment Charge (Q3 2025): $5.7 billion
• Restructuring Charges Absent (Q3 2025 vs. PY): Approximately $1.2 billion offset
• Impact on GAAP EPS (Q3 2025): $(3.13) loss per share

Finance: draft 13-week cash view by Friday.

CVS Health Corporation (CVS) - Canvas Business Model: Revenue Streams

You're looking at the core ways CVS Health Corporation brings in cash as of late 2025. It's a complex mix, reflecting their three main operating segments. Honestly, the numbers show a heavy reliance on the flow of prescriptions and managing insurance risk.

The total revenue for the third quarter of 2025 hit a record high of $102.9 billion, which was up 7.8% compared to the prior year quarter. This top-line performance is the sum of the three major business units, each with its own distinct revenue mechanism.

Here is a breakdown of the key revenue components based on the third quarter of 2025 performance:

Revenue Stream Category	Q3 2025 Reported Amount (Billions USD)	Primary Driver/Context
Health Services revenue	$49.3 billion	Pharmacy Benefit Management (PBM) services and provider services like Oak Street Health. Segment revenue grew over 11% year-over-year.
Pharmacy & Consumer Wellness revenue	$36.2 billion	Retail pharmacy sales, prescription volume, and consumer product sales. Revenue increased nearly 12% versus the prior year quarter.
Health Care Benefits revenue	$36.0 billion	Insurance premiums, primarily from the Aetna subsidiary. Growth was driven by increases in the Government business, largely due to the impact of the Inflation Reduction Act (IRA) on Medicare Part D.
Total Consolidated Revenue (for context)	$102.9 billion	Sum of all operating segments for Q3 2025.

The revenue from the Health Services segment, which includes CVS Caremark, is generated through several avenues tied to managing drug benefits and care delivery. You should note the strategic shift in how dispensing revenue is recognized.

• Pharmacy Benefit Manager (PBM) services revenue, driven by contract wins totaling nearly $6.0 billion in the selling season.
• Provider services revenue from the Health Care Delivery unit, which includes Oak Street Health assets.
• The segment saw a decrease in adjusted operating income of 7.0% due to continued pharmacy client price improvements.

For the Pharmacy & Consumer Wellness segment, the revenue model is shifting to provide more predictable income streams for the retail pharmacies. This is a big deal for the company's near-term stability.

Pharmacy dispensing fees and markups are now governed by the CostVantage model for commercial payers, which CVS Health successfully converted contracts to for 2025. This means reimbursement is based on:

• The actual cost of the drug.
• A defined markup on that cost.
• An additional pharmacist fee for handling and dispensing the medication.

The company plans to transition several government services programs to this cost-based pricing model in 2026. Retail script share rose to 28.9%.

Investment income from cash reserves and float is a secondary, but important, component, particularly for the Health Care Benefits segment. While specific Q3 2025 figures aren't immediately available, we know that in the prior year, an increase in net investment income helped offset utilization and acuity pressures in the Health Care Benefits segment. This income is generated from managing the large cash balances and insurance float held by the Aetna business.

The full-year 2025 total revenue guidance was raised to at least $397 billion.

Finance: draft 13-week cash view by Friday.