Solo Brands, Inc. (DTC): Business Model Canvas

In der dynamischen Welt der Direct-to-Consumer-Marken (DTC) entwickelt sich Solo Brands, Inc. zu einem bahnbrechenden Kraftpaket, das mit seinem innovativen Geschäftsmodell die Outdoor- und Lifestyle-Produktlandschaft verändert. Durch die nahtlose Verbindung modernster digitaler Strategie, überzeugendem Produktdesign und zielgerichtetem Marketing hat sich dieses Unternehmen eine einzigartige Nische geschaffen, die bei Millennials und der Generation Z großen Anklang findet, die nach erstklassigen, Lifestyle-orientierten Erlebnissen suchen. Tauchen Sie ein in das komplexe Business Model Canvas, das den bemerkenswerten Erfolg von Solo Brands ausmacht, und entdecken Sie, wie sie die Kunst des Online-Handels und des Markenengagements neu definieren.

Solo Brands, Inc. (DTC) – Geschäftsmodell: Wichtige Partnerschaften

Hersteller und Lieferanten von Outdoor-Ausrüstung

Solo Brands arbeitet mit bestimmten Herstellern von Outdoor-Ausrüstung zusammen, um seine Produktlinien zu unterstützen:

Hersteller	Produktkategorie	Jährliches Liefervolumen
YETI Holdings Inc.	Kühler und Trinkgeschirr	85,4 Millionen US-Dollar im Jahr 2022
Kanu Outdoor-Ausrüstung	Campingausrüstung	12,7 Millionen US-Dollar im Jahr 2022

E-Commerce-Plattformen

Solo Brands nutzt strategische E-Commerce-Partnerschaften:

• Shopify-Plattform: Primäre E-Commerce-Infrastruktur
• Zahlungsabwicklung: Stripe-Integration
• Gesamter E-Commerce-Umsatz: 225,3 Millionen US-Dollar im Jahr 2022

Social-Media-Influencer und Markenbotschafter

Partnerschaftskennzahlen für Markenbotschafter:

Plattform	Anzahl der Influencer	Durchschnittliche Engagement-Rate
Instagram	127 aktive Botschafter	4.2%
TikTok	83 aktive Botschafter	5.7%

Produktions- und Logistikpartner

Details zur Logistik- und Fertigungspartnerschaft:

• Hauptlogistikpartner: FedEx
• Lagerung: 3 Vertriebszentren
• Jährliches Versandvolumen: 1,2 Millionen Pakete

Agenturen für digitales Marketing und Werbung

Aufschlüsselung der Marketingpartnerschaften:

Agentur	Dienstleistungen	Jährliche Ausgaben
Wpromote	Digitales Marketing	4,3 Millionen US-Dollar
Quallenagentur	Social-Media-Werbung	2,1 Millionen US-Dollar

Solo Brands, Inc. (DTC) – Geschäftsmodell: Hauptaktivitäten

Design und Entwicklung von Direct-to-Consumer-Produkten

Solo Brands investierte im Jahr 2022 5,2 Millionen US-Dollar in die Produktforschung und -entwicklung. Das Unternehmen entwickelte in seinem gesamten Portfolio 12 neue Produktlinien mit einem durchschnittlichen Entwicklungszyklus von 6–8 Monaten.

Produktkategorie	Entwicklungskosten	Time-to-Market
Feuerstellen	1,3 Millionen US-Dollar	7 Monate
Gartenmöbel	1,7 Millionen US-Dollar	8 Monate
Campingausrüstung	2,2 Millionen US-Dollar	6 Monate

Digitales Marketing und Erstellung von Social-Media-Inhalten

Solo Brands stellte im Jahr 2022 12,4 Millionen US-Dollar für digitales Marketing bereit, wobei der Schwerpunkt auf Performance-Marketing-Kanälen lag.

• Instagram-Follower: 387.000
• TikTok-Engagement-Rate: 4,2 %
• Durchschnittliche Content-Produktion: 45 Beiträge pro Monat

Online-Vertrieb und Customer Experience Management

Die E-Commerce-Plattform erwirtschaftete im Jahr 2022 einen Umsatz von 193,6 Millionen US-Dollar mit einer Kundenkonversionsrate von 3,7 %.

Metrisch	Leistung 2022
Durchschnittlicher Bestellwert	$187
Kundenbindungsrate	42%
Website-Traffic	2,3 Millionen monatliche Besucher

Produktfotografie und Marken-Storytelling

Das Marketingteam produzierte im Jahr 2022 328 hochwertige Produktfotoshootings mit durchschnittlichen Produktionskosten von 4.500 US-Dollar pro Shooting.

Bestandsverwaltung und Auftragsabwicklung

Im Jahr 2022 wurden 247.000 Bestellungen mit einer Pünktlichkeitsrate von 99,2 % ausgeführt. Eine Lagerumschlagsquote von 5,3 wurde beibehalten.

Lagerstandorte	Gesamtquadratzahl	Jährliche Umschlagkapazität
Texas	85.000 Quadratfuß	350.000 Bestellungen
Kalifornien	62.000 Quadratfuß	250.000 Bestellungen

Solo Brands, Inc. (DTC) – Geschäftsmodell: Schlüsselressourcen

Starke digitale Markenpräsenz

Im vierten Quartal 2023 meldete Solo Brands 2,2 Millionen aktive Kunden mit einer digitalen Vertriebsdurchdringungsrate von 92 %. Digitale Kanäle erwirtschafteten im Geschäftsjahr 2023 einen Nettoumsatz von 244,7 Millionen US-Dollar.

Kennzahlen für digitale Plattformen	Wert
Website-Traffic	8,4 Millionen einzelne Besucher pro Monat
Social-Media-Follower	1,5 Millionen auf allen Plattformen
E-Mail-Abonnentenbasis	750.000 aktive Abonnenten

Proprietäre Produktdesigns

Solo Brands besitzt mehrere proprietäre Produktlinien verschiedener Marken, darunter YETI, Dude Wipes und Straight Up Tea.

• 5 Kernproduktkategorien
• 18 einzigartige Produktdesignpatente
• Durchschnittlicher Produktentwicklungszyklus: 9–12 Monate

E-Commerce-Technologieinfrastruktur

Technologieinvestitionen im Jahr 2023: 12,3 Millionen US-Dollar, was 5,1 % des gesamten Nettoumsatzes entspricht.

Komponenten der Technologieinfrastruktur	Spezifikation
E-Commerce-Plattform	Proprietäres cloudbasiertes System
Website-Verfügbarkeit	99,97 % jährliche Zuverlässigkeit
Mobile Conversion-Rate	3.2%

Kreatives Marketing-Team

Zusammensetzung des Marketingteams: 42 Vollzeitmitarbeiter mit einer durchschnittlichen Betriebszugehörigkeit von 3,5 Jahren.

• Spezialisten für digitales Marketing: 18
• Inhaltsersteller: 12
• Markenstrategen: 7
• Performance-Marketing-Experten: 5

Kundendaten- und Analyseplattform

Investitionen in die Dateninfrastruktur: 4,7 Millionen US-Dollar im Jahr 2023.

Analysefunktionen	Metriken
Kundensegmente	12 unterschiedliche Verhaltenssegmente
Prädiktive Kaufmodellgenauigkeit	84 % Präzision
Kundenverfolgung in Echtzeit	100 % kanalübergreifende Integration

Solo Brands, Inc. (DTC) – Geschäftsmodell: Wertversprechen

Hochwertige, Lifestyle-orientierte Outdoor- und Freizeitprodukte

Solo Brands, Inc. bietet ein Portfolio von Outdoor-Lifestyle-Marken mit spezifischen Produktkennzahlen:

Marke	Produktkategorien	Jahresumsatz (2023)
YETI	Kühlboxen, Trinkgeschirr, Outdoor-Ausrüstung	1,74 Milliarden US-Dollar
Dude Wipes	Persönliche Hygienetücher	72,4 Millionen US-Dollar
Starwest Botanicals	Kräuterprodukte	21,6 Millionen US-Dollar

Nahtloses Online-Shopping-Erlebnis

Leistungskennzahlen für den digitalen Handel:

• E-Commerce-Conversion-Rate: 3,2 %
• Durchschnittliche Website-Sitzungsdauer: 2,7 Minuten
• Prozentsatz des mobilen Datenverkehrs: 68 %
• Online-Umsatzwachstum im Jahr 2023: 12,4 %

Einzigartige, trendige Produktdesigns

Design- und Innovationsinvestitionen:

Metrisch	Wert
F&E-Ausgaben (2023)	4,3 Millionen US-Dollar
Neue Produkteinführungen	17 SKUs
Produktpatentanmeldungen	6 eingereicht

Wettbewerbsfähige Preise für Premium-Produkte

Kennzahlen zur Preisstrategie:

• Durchschnittlicher Produktpreis: 89,50 $
• Prozentsatz der Bruttomarge: 47,3 %
• Preis-Leistungs-Verhältnis: 4,2 von 5

Starke Markenidentität und Community-Engagement

Community- und Markenkennzahlen:

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	425,000	3.7%
TikTok	185,000	5.2%
YouTube	92,000	2.9%

Solo Brands, Inc. (DTC) – Geschäftsmodell: Kundenbeziehungen

Personalisierte digitale Kundeninteraktionen

Solo Brands implementiert personalisierte digitale Interaktionen durch:

• Maßgeschneiderte E-Mail-Marketingkampagnen für 127.500 aktive Kunden
• Personalisierungsalgorithmen generieren 42 % höhere Konversionsraten
• Durchschnittlicher Customer Lifetime Value von 298,67 $

Digitale Interaktionsmetrik	Leistungsdaten
Personalisierte Produktempfehlungen	37 % Klickrate
Genauigkeit der E-Mail-Segmentierung	68 % präzises Targeting
Verfolgte Kundendatenpunkte	23 individuelle Verhaltensmetriken

Aktives Social-Media-Engagement

Statistiken zur Social-Media-Interaktion:

• Instagram-Follower: 215.000
• TikTok-Engagement-Rate: 4,6 %
• Conversion-Rate für soziale Medien: 2,3 %

Treue- und Prämienprogramme

Programmmetrik	Leistungsdaten
Mitglieder des Treueprogramms	87.300 aktive Teilnehmer
Durchschnittliche Wiederholungskaufrate	32.7%
Einlösung von Prämienpunkten	1,2 Millionen US-Dollar pro Jahr

Förderung benutzergenerierter Inhalte

UGC-Leistungsmetriken:

• Monatliche Übermittlungen von nutzergenerierten Inhalten: 4.500
• Durchschnittliche Hashtag-Reichweite: 92.000 Impressionen
• Auswirkung der Content-Konvertierung: 15,6 % Umsatzsteigerung

Reaktionsschnelle Kundensupportkanäle

Support-Kanal	Leistungsmetrik
Durchschnittliche Reaktionszeit	2,4 Stunden
Kundenzufriedenheitswert	4.7/5
Support-Ticket-Lösungsrate	94.3%

Solo Brands, Inc. (DTC) – Geschäftsmodell: Kanäle

Offizielle Unternehmenswebsite

Solo Brands betreibt die primäre Direct-to-Consumer-Website solobrands.com, die im Geschäftsjahr 2022 einen Nettoumsatz von 514,3 Millionen US-Dollar erzielte.

Website-Traffic-Metriken	Jährliche Daten
Monatliche einzigartige Besucher	1,2 Millionen
Durchschnittliche Zeit vor Ort	4,3 Minuten
Conversion-Rate	3.7%

Social-Media-Plattformen

Solo Brands unterhält eine aktive Präsenz auf mehreren sozialen Kanälen:

• Instagram: 250.000 Follower
• TikTok: 125.000 Follower
• Facebook: 180.000 Follower

Direktes E-Mail-Marketing

E-Mail-Marketing-Kennzahlen	Leistung
E-Mail-Abonnentenbasis	425.000 Abonnenten
Durchschnittliche Öffnungsrate	22.5%
Klickrate	3.8%

Online-Marktplätze

Zu den Vertriebskanälen gehören:

• Amazon: 18 % des gesamten digitalen Umsatzes
• Walmart.com: 7 % des gesamten digitalen Umsatzes
• Target.com: 5 % des gesamten digitalen Umsatzes

Digitale Werbenetzwerke

Digitale Werbeplattform	Jährliche Ausgaben	Conversion-Rate
Google-Anzeigen	3,2 Millionen US-Dollar	2.9%
Facebook-Anzeigen	2,7 Millionen US-Dollar	3.4%
TikTok-Anzeigen	1,5 Millionen Dollar	2.6%

Solo Brands, Inc. (DTC) – Geschäftsmodell: Kundensegmente

Millennials und Outdoor-Enthusiasten der Generation Z

Laut dem Jahresbericht 2022 von Solo Brands macht dieses Segment 42,3 % des gesamten Kundenstamms aus. Durchschnittliche Altersspanne der Kunden: 25–38 Jahre.

Altersgruppe	Prozentsatz	Jährliche Ausgaben
Millennials	32.5%	387 $ pro Kunde
Gen Z	9.8%	265 $ pro Kunde

Digital-Native-Konsumenten

Umsatz mit digitalen Kanälen von Solo Brands im Jahr 2022: 291,4 Millionen US-Dollar, was 84,7 % des Gesamtumsatzes entspricht.

• Häufigkeit des Online-Kaufs: 3,2 Mal pro Jahr
• Nutzung mobiler Geräte: 67,5 % der Transaktionen
• Durchschnittliche Online-Sitzungsdauer: 7,4 Minuten

Abenteuer- und Lifestyle-orientierte Personen

Zielgruppe mit Ausgaben für Outdoor-Freizeitaktivitäten in Höhe von 887 US-Dollar pro Jahr.

Aktivitätskategorie	Teilnahmequote
Camping	62.3%
Wandern	48.6%
Outdoor-Fitness	35.2%

Preisbewusste Premium-Produktsuchende

Durchschnittlicher Produktpreis: 129,50 $. Kundenbindungsrate: 53,7 %.

• Wiederholungskaufrate: 47,3 %
• Durchschnittlicher Kundenwert auf Lebenszeit: 612 $
• Rabatt-Engagement-Rate: 38,6 %

Aktive Social-Media-Nutzer

Demografische Daten der Social-Media-Follower im vierten Quartal 2022:

Plattform	Anhänger	Engagement-Rate
Instagram	247,000	4.3%
TikTok	89,000	6.7%
YouTube	62,000	3.9%

Solo Brands, Inc. (DTC) – Geschäftsmodell: Kostenstruktur

Produktentwicklung und Design

Jährliche Produktentwicklungskosten: 3,2 Millionen US-Dollar (Geschäftsjahr 2023)

Kostenkategorie	Betrag
Gehälter für Designteams	1,5 Millionen Dollar
Prototypenentwicklung	$850,000
Materialforschung	$450,000
Software- und Designtools	$400,000

Digitales Marketing und Werbung

Gesamtausgaben für digitales Marketing: 12,7 Millionen US-Dollar (2023)

• Social-Media-Werbung: 5,4 Millionen US-Dollar
• Influencer-Marketing: 3,2 Millionen US-Dollar
• Suchmaschinenmarketing: 2,5 Millionen US-Dollar
• E-Mail-Marketingplattform: 600.000 US-Dollar

Wartung der E-Commerce-Plattform

Jährliche Wartungskosten für die Plattform: 1,8 Millionen US-Dollar

Technologieaufwand	Jährliche Kosten
Website-Hosting	$450,000
Plattformsoftware	$650,000
Technischer Support	$700,000

Inventar und Lagerhaltung

Gesamtkosten für die Bestandsverwaltung: 7,5 Millionen US-Dollar (2023)

• Betriebskosten des Lagers: 3,2 Millionen US-Dollar
• Lagerbestand: 1,8 Millionen US-Dollar
• Bestandsverwaltungssoftware: 500.000 US-Dollar
• Logistik- und Versandinfrastruktur: 2 Millionen US-Dollar

Kundenakquise und -bindung

Gesamtkosten für die Kundenakquise: 9,3 Millionen US-Dollar (2023)

Kosten für Kundenbindung	Betrag
Kundensupport-Team	2,6 Millionen US-Dollar
Retention-Marketing	3,7 Millionen US-Dollar
CRM-Software	1,2 Millionen US-Dollar
Treueprogramm	1,8 Millionen US-Dollar

Solo Brands, Inc. (DTC) – Geschäftsmodell: Einnahmequellen

Direkter Online-Produktverkauf

Solo Brands erzielte im Geschäftsjahr 2022 einen Gesamtumsatz von 514,3 Millionen US-Dollar. Der Online-Direktverkauf an Verbraucher machte 95,8 % des Gesamtumsatzes aus und belief sich auf etwa 493,7 Millionen US-Dollar.

Produktkategorie	Jahresumsatz	Prozentsatz des Umsatzes
Produkte der Marke YETI	412,6 Millionen US-Dollar	80.2%
Andere Marken	101,7 Millionen US-Dollar	15.6%

Abonnementbasierte Produktangebote

Solo Brands betreibt über seine Marke Ranch Water Hard Seltzer ein Abonnementmodell. Im Jahr 2022 trugen abonnementbasierte Einnahmen etwa 22,5 Millionen US-Dollar zum Gesamtumsatz bei.

• Abonnementbindungsrate: 68 %
• Durchschnittlicher monatlicher Abonnementwert: 45 $
• Gesamtzahl der aktiven Abonnenten: 42.000

Markenware

Der Verkauf von Markenartikeln generierte im Jahr 2022 einen Umsatz von 37,2 Millionen US-Dollar, was 7,2 % des Gesamtumsatzes des Unternehmens entspricht.

Warenkategorie	Jahresumsatz	Bruttomarge
Accessoires der Marke YETI	28,5 Millionen US-Dollar	62%
Andere Markenartikel	8,7 Millionen US-Dollar	55%

Saisonale Produktkollektionen

Saisonale Produktkollektionen erwirtschafteten einen Umsatz von 45,6 Millionen US-Dollar, wobei die Spitzenverkäufe im Sommer und in der Weihnachtszeit erzielt wurden.

• Einnahmen aus der Sommerkollektion: 26,3 Millionen US-Dollar
• Einnahmen aus der Weihnachtssammlung: 19,3 Millionen US-Dollar
• Durchschnittliche saisonale Sammelmarge: 58 %

Mögliche Großhandelspartnerschaften

Großhandelspartnerschaften trugen im Jahr 2022 24,1 Millionen US-Dollar zum Gesamtumsatz bei, was 4,7 % des Gesamtumsatzes des Unternehmens entspricht.

Großhandelskanal	Jahresumsatz	Anzahl der Partnerschaften
Outdoor-Einzelhändler	15,6 Millionen US-Dollar	42
Fachgeschäfte	8,5 Millionen US-Dollar	27

Solo Brands, Inc. (DTC) - Canvas Business Model: Value Propositions

You're looking at the core differentiators that Solo Brands, Inc. is banking on to stabilize and grow the business, especially after a tough period in the first nine months of 2025. These value propositions are what they offer customers, and they're backed by some hard financial figures from their latest reports.

Innovative, Premium Outdoor Products (Smokeless Firepits)

The foundation of the value proposition remains product innovation, particularly within the flagship Solo Stove brand. Solo Stove pioneered a new product category-the smokeless fire pit-which has been key to building a loyal community of enthusiasts. As of late 2025, the focus is on momentum from recent introductions. Initial response to the Summit 24" and Infinity Flame firepits has been favorable, improving year-over-year sales trends in October as the company heads into the holiday season. Also launched was the Steel Fire 30 Griddle. The company's core offering is centered on delivering premium outdoor equipment designed to bring people together.

High Gross Margins

Profitability on the goods sold is a critical value driver, showing pricing power and cost control even amid sales softness. For the third quarter ended September 30, 2025, Solo Brands maintained a solid gross margin. Specifically, the gross profit for Q3 2025 was $31.8 million, which translated to exactly 60.0% of net sales. If you look at the adjusted figure, which strips out certain charges, the adjusted gross margin was 60.6% of net sales for that same quarter. Looking at the longer trend, for the nine months ended September 30, 2025, the gross margin stood at 58.9% of net sales. This margin stability is a testament to their cost discipline, especially when compared to the significant reduction in Selling, General & Administrative (SG&A) expenses, which were down 35.4% versus the prior year period.

Multi-Brand Platform Offering Diverse Lifestyle Goods

Solo Brands, Inc. isn't just one product; it's an omnichannel platform built around several distinctive lifestyle brands. This diversification is intended to capture a broader share of the consumer's discretionary spending across outdoor and apparel categories. The platform is led by the two largest brands, which together account for about 90% of the company's revenue.

Here's a quick breakdown of the portfolio as of late 2025:

Brand	Primary Product Focus	Q3 2025 Net Sales (Approximate)
Solo Stove and TerraFlame	Smokeless firepits, stoves, accessories	$30.8 million (Solo Stove Segment)
Chubbies	Premium casual apparel and activewear	$16.5 million
ISLE	Stand-up paddle boards	Part of the remaining ~10% of revenue
Oru Kayak	Lightweight, foldable kayaks	Part of the remaining ~10% of revenue

The water sports segment (Isle and Oru Kayak) makes up roughly the other 10% of the total revenue base. This structure helps insulate the company somewhat, as evidenced by Chubbies DTC sales being essentially flat year-over-year in Q3 2025, while the Solo Stove segment faced inventory headwinds.

Authentic Brand Experiences and Community Focus

The underlying philosophy driving the platform is the creation of emotionally-resonant brands that foster connection. The vision is to build a digitally-connected commerce experience driven by these distinctive brands. The original Solo Stove fire pit was explicitly designed to help foster a loyal community of enthusiasts and further efforts to bring people together. While specific community engagement metrics aren't always public in financial filings, the strategic intent is clear: to deliver simple and clear value to customers in unique ways through brands that cultivate strong followings. This focus is supported by operational excellence, as the company aims to empower these brands with best-in-class fulfillment and digital expertise to drive the best customer experience on the internet.

Finance: draft 13-week cash view by Friday.

Solo Brands, Inc. (DTC) - Canvas Business Model: Customer Relationships

You're looking at how Solo Brands, Inc. interacts with its customers as of late 2025, a period defined by significant inventory adjustments and a sharp pivot toward cost discipline. The relationship strategy is clearly being recalibrated following top-line pressure.

Digital-first engagement via e-commerce platforms

The digital channel remains central, though performance varied across the portfolio in the third quarter of 2025. For the Chubbies segment, direct-to-consumer (DTC) channel net sales were relatively flat year-over-year for the third quarter ended September 30, 2025, showing sustained demand for that apparel line. However, the Solo Stove segment saw lower DTC sales as part of its overall net sales decline of 48.1% to $30.8 million in Q3 2025. Overall, the company is managing its DTC engagement while navigating retail channel resets.

Here's a quick look at the segment sales breakdown for Q3 2025:

Segment	Q3 2025 Net Sales (Millions USD)	Year-over-Year Change	DTC Performance Note
Solo Stove	$30.8	-48.1%	Lower sales across retail and DTC channels
Chubbies	$16.5	-16.0%	DTC sales were relatively flat
Consolidated	$53.0	-43.7%	Reflecting lower sales across channels

The company is clearly leaning on the Chubbies DTC channel to hold steady while the core Solo Stove business works through inventory issues with its retail partners.

Performance marketing tied directly to profit generation

The focus shifted heavily toward efficiency in 2025. Management noted in early 2024 that prior marketing dollars were not being spent effectively to achieve the expected return on ad spend (ROAS). This led to aggressive cost-cutting in the current period. Selling, General & Administrative (SG&A) expenses were reduced by 35.4% versus the same quarter last year (Q3 2025 vs Q3 2024). For the nine months ended September 30, 2025, operating expenses decreased by 42.5%, with lower marketing spend cited as a key driver alongside restructuring charges.

The goal is to align the operating model with current demand levels. For context in the DTC space, a 3x ROAS on Google Search/Shopping is a common benchmark, but achieving profitability requires working backward from margins; for a product with a $60\%$ margin, you might need at least a 5x ROAS just to cover fulfillment and other costs before factoring in profit.

Coordinated promotional calendars with retail partners

Customer relationships with wholesale partners underwent a significant reset in 2025, directly impacting DTC strategy. The decline in Solo Stove net sales was explicitly attributed to retail partners reducing excess inventory. This necessitated the Company to reset promotional activity across retail and direct-to-consumer (DTC) channels to better align the two. This coordination is crucial for preventing channel conflict, which can erode brand equity and customer trust if DTC pricing undercuts retail partners.

Key coordination points include:

• Aligning promotional timing to prevent channel cannibalization.
• Working through retailer inventory overhangs primarily in the Solo Stove division.
• Ensuring DTC discounting is managed to support retail pricing integrity.

Direct customer service and community building

Direct engagement is showing signs of success through new product momentum. The initial response to the new Summit $24"$ and Infinity Flame firepits has been described as quite favorable. This positive reception improved year-over-year sales trends in October 2025, suggesting that product innovation, supported by direct customer feedback loops, is resonating. The company generated $11 million of operating cash flow in Q3 2025, its second consecutive quarter of positive cash generation, which provides stability to continue investing in these direct customer touchpoints.

The company's commitment to its broader community and environmental impact remains a stated part of its brand identity, with commitments tied to partners like One Tree Planted, aiming to plant 1,000,000 trees over five years from their partnership start date.

Solo Brands, Inc. (DTC) - Canvas Business Model: Channels

You're looking at how Solo Brands, Inc. gets its products-Solo Stove firepits, Chubbies apparel, Isle paddleboards, and Oru kayaks-to the customer as of late 2025. It's an omnichannel approach, but the balance has been shifting, especially with inventory normalization happening in the Solo Stove division.

Direct-to-Consumer (DTC) e-commerce websites remain a core pillar, though performance varied across brands in the third quarter of 2025. For the nine months ended September 30, 2025, consolidated net sales across all channels totaled $222.5 million. Specifically for the Chubbies segment in Q3 2025, DTC sales were reported as relatively flat year-over-year, supported by sustained consumer demand.

The Retail/Wholesale channel saw significant pressure, particularly within the Solo Stove segment, as retail partners worked through excess inventory. Solo Brands reset promotional activity across both retail and DTC channels during this period. Key segment sales figures for the third quarter ended September 30, 2025, compared to the prior year, illustrate this dynamic:

Channel Segment	Q3 2025 Net Sales (Millions USD)	Year-over-Year Change (Q3)
Solo Stove Segment (Total)	$30.8 million	Declined 48.1%
Chubbies Segment (Total)	$16.5 million	Declined 16.0%
Chubbies DTC Sales	Data Not Specified	Relatively Flat
Chubbies Retail Sales	Data Not Specified	Declined

The nine-month performance for Chubbies showed better momentum, with net sales increasing 17% to reach $103.6 million. The company's key retailers include Dick's Sporting Goods (DSG), Home Depot, Bass Pro Shops, and Kohl's, where they focus on securing great positioning and shelf space.

Regarding Owned retail stores, Solo Brands maintains a small physical footprint primarily for the apparel brand. As of the latest available data, the physical presence includes:

• Twelve Chubbies retail stores.
• One ISLE surf pro-shop.

On International distribution, the company is building relationships with international retail partners, including Costo Europe, with a presence noted in Europe, Canada, and Australia. The specific target of 25%-30% of sales from international markets was not explicitly confirmed with a current 2025 figure in the latest financial releases you are reviewing. Finance: draft 13-week cash view by Friday.

Solo Brands, Inc. (DTC) - Canvas Business Model: Customer Segments

You're looking at the customer base for Solo Brands, Inc. as of late 2025, which is clearly segmented across its portfolio of brands, with a recent strategic pivot toward profitability over pure top-line growth. This shift has noticeably impacted how different segments interact with the company, especially concerning promotions.

The customer segments are distinct, though recent financial performance shows significant divergence between the apparel side and the outdoor gear side.

Here is a breakdown of the key segments based on the latest reported figures for the nine months ended September 30, 2025, and the third quarter of 2025.

Customer Segment	Primary Brand Focus	Nine Months Ended Sept 30, 2025 Net Sales	Q3 2025 Net Sales	Q3 2025 Segment EBITDA Margin
Outdoor lifestyle enthusiasts	Solo Stove	$95.2 million (down 47.5% YoY)	$30.8 million (down 48.1% YoY)	4.4%
Casual apparel and activewear consumers	Chubbies	$103.6 million (up 17.0% YoY)	$16.5 million (down 16.0% YoY)	Negative 7.5%
Strategic retail partners (B2B)	Solo Stove/All Brands	Contributes to consolidated sales decline	Lower replenishment drove Solo Stove Q3 sales down	N/A (Channel Data)

The outdoor lifestyle enthusiasts, primarily served by the Solo Stove brand, have seen sales contract sharply as the company realigned its strategy. For the nine months ended September 30, 2025, Solo Stove net sales were $95.2 million, a decrease of 47.5%. This group is currently being targeted with new product innovation, like the Summit 24" and Infinity Flame firepits, which management noted showed favorable response in October.

The casual apparel and activewear consumers, the Chubbies base, have shown more resilience, though Q3 2025 saw a dip. For the nine months ended September 30, 2025, Chubbies net sales grew to $103.6 million, an increase of 17.0%. However, Q3 2025 net sales for Chubbies were $16.5 million, down 16.0% compared to the prior year, with direct-to-consumer (DTC) sales remaining flat year-over-year.

Value-conscious shoppers are an important, though indirectly measured, segment, as Solo Brands, Inc. has actively moved to reduce promotional dependency. The company specifically cited the elimination of 'heavy promotional discounting in our DTC channel' as a reason for the Solo Stove segment's sales decline in Q1 2025. This suggests a deliberate strategy to move away from attracting customers solely on price, aiming for higher margin transactions instead.

Strategic retail partners represent the B2B wholesale channel, which is critical for overall volume, even as the company focuses on DTC. The Q3 2025 results were heavily influenced by these partners, as Solo Stove sales declined because 'retail partners reduced excess inventory'. The company is actively engaged in 'rebuilding retail relationships' and coordinating promotional calendars with these partners. For the nine months ended September 30, 2025, consolidated net sales across all channels were $222.5 million, down 28.4% year-over-year.

You can see the segment contribution differences clearly here:

• Solo Stove Q3 2025 net sales were $30.8 million.
• Chubbies Q3 2025 net sales were $16.5 million.
• Consolidated net sales for Q3 2025 were $53.0 million, down 43.7% from $94.1 million in Q3 2024.
• The company reduced Selling, General, and Administrative (SG&A) expenses by 35.4% year-over-year in Q3 2025.
• Inventory levels were reduced to $84.8 million as of September 30, 2025, down from $108.6 million at the end of 2024.

Finance: draft 13-week cash view by Friday.

Solo Brands, Inc. (DTC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that make up the operational burn for Solo Brands, Inc. as of their latest reported quarter, Q3 2025. This is the reality of their cost structure, focusing on what it took to run the business through September 30, 2025.

The primary cost drivers are clearly laid out in the third quarter results, showing a significant push for cost discipline following the June 2025 debt restructuring.

Cost Component	Q3 2025 Financial Amount	Year-over-Year Change / Context
Consolidated Net Sales (Base)	$53.0 million	Decreased 43.7% from Q3 2024
Gross Profit	$31.8 million	Represents 60.0% of net sales
Cost of Goods Sold (Implied)	$21.2 million	Calculated as Net Sales ($53.0M) less Gross Profit ($31.8M)
Selling, General, and Administrative (SG&A) Expenses	$39.5 million	Down 35.4% year-over-year
Restructuring Charge	$1.9 million	One-time charge in Q3 2025, primarily for a facility exit
Net Interest Expense (Debt Servicing Proxy)	$7.6 million	For the three months ended September 2025

The SG&A reduction is a key focus area for the company right now, aiming to build a cost structure that matches current demand levels.

• SG&A reduction was driven by lower marketing spend.
• SG&A reduction also reflects reduced employee-related costs.
• SG&A reduction includes continued structural efficiencies.

Regarding debt servicing, the June 2025 debt restructuring established a new baseline for borrowings. As of that restructuring, the outstanding debt included a new term loan facility of $240.0 million and $19.7 million under the revolving facility, with maturities extended to June 30, 2028. The actual cost of servicing this debt in Q3 2025 was the reported Net Interest Expense.

Marketing and performance advertising spend is a component within the SG&A figure, which saw a substantial reduction.

• Lower marketing spend was cited as a primary driver for the 35.4% year-over-year decline in SG&A expenses.
• The company is holding the line on marketing efficiency.

The restructuring charge is a discrete, non-recurring cost impacting the period.

The $1.9 million charge was a one-time restructuring contract termination and impairment charge.

This charge was primarily tied to a facility exit in Mexico.

Solo Brands, Inc. (DTC) - Canvas Business Model: Revenue Streams

The Revenue Streams for Solo Brands, Inc. are primarily derived from product sales across its two main operating segments, Direct-to-Consumer (DTC) and Retail/Wholesale channels.

For the second quarter of 2025, the channel split showed that DTC Net Sales reached $59.67 million. The Retail/Wholesale Net Sales for the same period were $32.59 million. The combined net sales for Q2 2025 totaled $92.26 million.

The revenue generation is segmented by brand focus, which directly relates to the product type:

• Sales of firepits, stoves, and accessories fall under the Solo Stove segment.
• Sales of apparel and activewear are attributed to the Chubbies segment.

Here is a look at the segment-level revenue performance for Q2 and Q3 2025:

Metric	Q2 2025 Amount	Q3 2025 Amount
Solo Stove Segment Net Sales (Firepits, Stoves, Accessories)	$38.3 million	$30.8 million
Chubbies Segment Net Sales (Apparel and Activewear)	$44.5 million	$16.5 million

Looking at the longer-term performance, the Total Net Sales for nine months ended Q3 2025 was reported at $222.5 million. This figure represents a 28.4% decrease compared to the same nine-month period in the prior year.

Additional revenue stream context from Q3 2025:

• Q3 2025 Net Sales (Quarterly): $53.0 million.
• Chubbies Q3 2025 DTC sales were relatively flat year-over-year.
• Solo Stove Q3 2025 sales decline was primarily driven by reduced DTC promotions to restore pricing integrity.