The First Bancshares, Inc. (FBMS): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von The First Bancshares, Inc. (FBMS), einem dynamischen regionalen Bankkonzern, der traditionelle Finanzdienstleistungen durch innovative Ansätze transformiert. Durch die meisterhafte Kombination von personalisiertem Community Banking mit modernsten digitalen Lösungen hat FBMS ein Geschäftsmodell geschaffen, das über bloße Transaktionsinteraktionen hinausgeht und tief verwurzelte Finanzpartnerschaften in der vielfältigen Wirtschaftslandschaft Mississippis schafft. Ihre einzigartige Leinwand offenbart eine ausgefeilte Strategie, die lokale Beziehungen, technologische Kompetenz und umfassende Finanzexpertise nutzt, um unvergleichliche Bankerlebnisse für Unternehmen und Privatpersonen gleichermaßen zu bieten.

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und regionale Finanzinstitute für kollaborative Dienste

Ab 2024 unterhält The First Bancshares, Inc. strategische Partnerschaften mit:

Partnertyp	Anzahl der Partnerschaften	Geografische Abdeckung
Gemeinschaftsbanken	12	Mississippi, Alabama, Louisiana
Kreditgenossenschaften	8	Südosten der Vereinigten Staaten

Technologieanbieter, die digitale Banking-Lösungen anbieten

Zu den wichtigsten Technologiepartnerschaften gehören:

• Jack Henry & Associates für die Kernbankenplattform
• Fiserv für digitale Banking-Infrastruktur
• ACI Worldwide für Zahlungsabwicklungssysteme

Versicherungs- und Investmentfirmen für komplementäre Finanzprodukte

Partnerfirma	Produktzusammenarbeit	Jährlicher Umsatzanteil
Trustmark-Versicherung	Vermögensverwaltungsdienstleistungen	1,2 Millionen US-Dollar
Morgan Stanley	Anlageberatung	$850,000

Netzwerke kleiner Unternehmen und Handelskammern

Details zur Partnerschaft:

• Mississippi Economic Council: Aktives Mitglied
• Gulf Coast Business Council: Strategischer Partner
• Lokale Handelskammern in 3 Bundesstaaten

Berater für Einhaltung gesetzlicher Vorschriften und Risikomanagement

Beratungsunternehmen	Service bereitgestellt	Jährlicher Vertragswert
Deloitte	Einhaltung gesetzlicher Vorschriften	$475,000
PwC	Beratung zum Risikomanagement	$385,000

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Im vierten Quartal 2023 meldete The First Bancshares, Inc. ein Gesamtvermögen von 7,8 Milliarden US-Dollar und Gesamteinlagen von 6,5 Milliarden US-Dollar. Die Bank betreibt 90 Full-Service-Filialen in Mississippi und Alabama.

Kategorie Bankdienstleistungen	Jahresumsatz (2023)	Kundensegment
Kommerzielle Kreditvergabe	156,4 Millionen US-Dollar	Kleine bis mittlere Unternehmen
Privatkundengeschäft	87,2 Millionen US-Dollar	Einzelne Verbraucher

Entwicklung und Wartung der digitalen Banking-Plattform

FBMS investierte im Jahr 2023 4,3 Millionen US-Dollar in die digitale Infrastruktur und unterstützte:

• Mobile-Banking-Anwendung
• Online-Transaktionsplattformen
• Verbesserungen der Cybersicherheit

Kreditvergabe und Portfoliomanagement

Kreditkategorie	Gesamtwert des Portfolios	Nettozinsspanne
Gewerbliche Kredite	3,2 Milliarden US-Dollar	4.75%
Wohnhypotheken	1,9 Milliarden US-Dollar	3.62%

Finanzberatung und Vermögensverwaltung

Das Segment Vermögensverwaltung erwirtschaftete im Jahr 2023 einen Umsatz von 22,6 Millionen US-Dollar 542 Millionen US-Dollar verwaltetes Vermögen.

Risikobewertung und Bonitätsbewertung

• Kreditrisikomanagement-Team aus 42 Fachleuten
• Quote notleidender Kredite: 0,89 %
• Jährliches Budget für Compliance und Risikobewertung: 3,1 Millionen US-Dollar

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Schlüsselressourcen

Starkes regionales Bankennetzwerk

Im vierten Quartal 2023 betreibt The First Bancshares, Inc. 82 Bankstandorte in ganz Mississippi. Die Gesamtaktiva belaufen sich auf 4,84 Milliarden US-Dollar.

Netzwerkmetriken	Menge
Gesamtzahl der Bankstandorte	82
Gesamtvermögen	4,84 Milliarden US-Dollar
Gesamteinlagen	4,24 Milliarden US-Dollar

Digitale Banking-Infrastruktur

Technologieinvestitionen in digitale Plattformen und Cybersicherheitsinfrastruktur.

• Online-Banking-Plattform
• Mobile-Banking-Anwendung
• Fortschrittliche Cybersicherheitssysteme

Humankapitalressourcen

Gesamtzahl der Mitarbeiter: 834 zum 31. Dezember 2023.

Mitarbeiterkategorie	Nummer
Gesamtzahl der Mitarbeiter	834
Geschäftsleitung	12

Finanzielle Kapitalressourcen

Finanzkennzahlen ab Q4 2023:

• Kernkapitalquote: 13,42 %
• Gesamtkapitalquote: 14,67 %
• Eigenkapital: 528 Millionen US-Dollar

Kundendatenmanagement

Proprietäres Kundenbeziehungsmanagementsystem, das über 150.000 Kundenkonten verfolgt.

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für lokale Gemeinschaften

Ab dem vierten Quartal 2023 bedient The First Bancshares, Inc. 39 Bankstandorte in Mississippi und Alabama. Die Gesamtaktiva belaufen sich auf 5,64 Milliarden US-Dollar, wobei der Schwerpunkt auf gemeinschaftsorientierten Bankdienstleistungen liegt.

Marktsegment	Geografische Abdeckung	Kundenstamm
Lokales Community Banking	39 Bankstandorte	Über 185.000 Kundenkonten

Wettbewerbsfähige Zinssätze und Finanzprodukte

Zinssätze für Kernbankprodukte ab Januar 2024:

• Persönliche Sparkonten: 0,75 % – 1,25 % effektiver Jahreszins
• Einlagenzertifikate: 3,50 % – 4,75 % effektiver Jahreszins
• Business-Girokonten: Wettbewerbsfähige Tarife ohne monatliche Wartungsgebühren

Bequeme digitale und mobile Banking-Erlebnisse

Kennzahlen für digitale Plattformen	Statistik 2023
Mobile-Banking-Benutzer	87.500 aktive Benutzer
Online-Transaktionsvolumen	2,3 Millionen monatliche Transaktionen

Beziehungsbasierter Kundenservice

Kundenbindungsrate im Jahr 2023: 92,4 %, bei einer durchschnittlichen Kundenbeziehungsdauer von 7,6 Jahren.

Umfassende Finanzplanung und Beratungsleistungen

• Vermögensverwaltungsvermögen: 742 Millionen US-Dollar
• Anlageberatungskunden: 4.300
• Finanzplanungsdienste: Kostenlose Beratung für bestehende Kunden

Aufschlüsselung des Beratungsdienstes	Leistung 2023
Ruhestandsplanung	1.850 Kundenberatungen
Anlageportfoliomanagement	328 Millionen US-Dollar unter aktiver Verwaltung

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Kundenbeziehungen

Persönliche Bankbeziehungsmanager

Ab 2024 beschäftigt The First Bancshares, Inc. 87 engagierte Kundenbetreuer in seinen Niederlassungen in Mississippi und Alabama. Diese Manager betreuen ein durchschnittliches Kundenportfolio von 128 vermögenden und gewerblichen Bankkunden.

Zweigregion	Anzahl der Kundenbetreuer	Durchschnittliche Größe des Kundenportfolios
Mississippi	52	124 Kunden
Alabama	35	132 Kunden

Community-orientiertes Kundenengagement

Die Bank veranstaltet jährlich 42 Community-Engagement-Events, die sich an lokale Unternehmensnetzwerke und Community-Organisationen richten.

• Gesamtbeteiligung an Gemeinschaftsveranstaltungen: 3.245 Personen im Jahr 2024
• Lokale Business-Networking-Events: 18 Events
• Community-Kurse zur Finanzkompetenz: 24 Veranstaltungen

Online- und mobile Self-Service-Plattformen

Digitale Banking-Plattformen bedienen im Jahr 2024 76.542 aktive Nutzer, was 68 % des gesamten Kundenstamms der Bank entspricht.

Digitale Plattform	Aktive Benutzer	Monatliche Transaktionen
Mobile-Banking-App	62,345	1,247,890
Online-Banking-Website	14,197	423,567

Regelmäßige Workshops zur Finanzbildung

Die Bank führt jährlich 36 Workshops zur Finanzbildung durch und erreicht dabei 1.872 Teilnehmer in ihren Serviceregionen.

• Persönliche Finanzworkshops: 18 Sitzungen
• Finanzplanung für Kleinunternehmen: 12 Sitzungen
• Seminare zur Altersvorsorge: 6 Sitzungen

Reaktionsschnelle Kundensupportkanäle

Die Kundensupport-Infrastruktur bearbeitet 97,3 % der Kundenanfragen innerhalb von 24 Stunden.

Support-Kanal	Durchschnittliche Reaktionszeit	Kundenzufriedenheitsrate
Telefonsupport	12 Minuten	94.5%
E-Mail-Support	4 Stunden	92.7%
Live-Chat	3 Minuten	96.2%

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Kanäle

Filialnetz einer physischen Bank

Ab 2023 betreibt The First Bancshares, Inc. 98 Bankfilialen mit umfassendem Service in Mississippi und Alabama.

Staat	Anzahl der Filialen
Mississippi	76
Alabama	22

Online-Banking-Website

Die Bank stellt eine umfassende Online-Banking-Plattform mit folgenden Funktionen zur Verfügung:

• Kontostandverfolgung
• Geldtransfers
• Rechnungszahlungsdienste
• E-Kontoauszüge

Mobile-Banking-Anwendung

Statistiken zur Mobile-Banking-App für 2023:

Metrisch	Wert
Gesamtzahl der Downloads mobiler Apps	87,500
Monatlich aktive Benutzer	62,300

ATM-Netzwerk

FBMS unterhält in seinen Einsatzgebieten ein Netzwerk von 142 Geldautomaten.

Geldautomatentyp	Nummer
Bankeigene Geldautomaten	98
Geldautomaten des Partnernetzwerks	44

Telefonischer und digitaler Kundensupport

Leistungskennzahlen für Kundensupportkanäle:

• Öffnungszeiten des Callcenters: 8:00 – 18:00 Uhr CST
• Durchschnittliche Reaktionszeit: 2,7 Minuten
• Kundenzufriedenheitsrate: 94 %

Support-Kanal	Tägliches Kontaktvolumen
Telefonsupport	1.250 Anrufe
Online-Chat	450 Interaktionen
E-Mail-Support	320 E-Mails

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut The First Bancshares, Inc. etwa 2.750 kleine und mittlere Unternehmen in Mississippi und Alabama.

Geschäftssegment	Gesamtzahl der Kunden	Durchschnittliche Kredithöhe
Einzelhandelsunternehmen	1,150	$475,000
Professionelle Dienstleistungen	850	$325,000
Herstellung	750	$625,000

Privatkunden im Privatkundengeschäft

Gesamtzahl der Retail-Banking-Kunden: 87.500 zum 31. Dezember 2023.

• Altersverteilung: 35–54 Jahre (42 %)
• Durchschnittlicher Einzahlungssaldo: 24.750 $
• Digital-Banking-Nutzer: 65 % des Kundenstamms

Lokale Community-Experten

Kundenstamm von 12.500 lokalen Fachleuten aus den Bereichen Gesundheitswesen, Bildung und Recht.

Professioneller Sektor	Anzahl der Kunden
Gesundheitswesen	5,250
Bildung	3,750
Juristen	3,500

Inhaber landwirtschaftlicher und ländlicher Unternehmen

Kundensegment Landwirtschaft: 3.200 Kunden mit einem gesamten Agrarkreditportfolio von 185,6 Millionen US-Dollar im Jahr 2023.

• Betriebsgröße: 250–1.500 Hektar
• Hauptkulturen: Sojabohnen, Baumwolle, Holz
• Durchschnittlicher Agrarkredit: 58.000 $

Vermögende Privatpersonen

Segment der vermögenden Kunden: 1.850 Privatpersonen mit einem verwalteten Gesamtvermögen von 425,3 Millionen US-Dollar.

Vermögensstufe	Anzahl der Kunden	Durchschnittlicher Portfoliowert
1 bis 5 Millionen US-Dollar	1,350	2,4 Millionen US-Dollar
5 bis 10 Millionen US-Dollar	350	6,8 Millionen US-Dollar
10 Mio. USD+	150	15,2 Millionen US-Dollar

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Kostenstruktur

Betriebs- und Wartungskosten der Zweigstelle

Für das Geschäftsjahr 2023 meldete The First Bancshares, Inc. Gesamtkosten für den Filialbetrieb in Höhe von 42,6 Millionen US-Dollar. Die Aufschlüsselung dieser Ausgaben umfasst:

Ausgabenkategorie	Betrag ($)
Anlagenwartung	12,800,000
Dienstprogramme	5,600,000
Miete und Leasing	8,900,000
Filialsicherheit	3,700,000

Investitionen in Technologieinfrastruktur und digitale Plattformen

Die Bank hat investiert 18,3 Millionen US-Dollar in der Technologieinfrastruktur für 2023, mit spezifischen Zuweisungen:

• Kernbankensysteme: 7,2 Millionen US-Dollar
• Verbesserungen der Cybersicherheit: 4,5 Millionen US-Dollar
• Digitale Banking-Plattform: 3,9 Millionen US-Dollar
• IT-Support und Wartung: 2,7 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter für 2023 betrug 89,4 Millionen US-Dollar, wie folgt aufgebaut:

Vergütungskomponente	Betrag ($)
Grundgehälter	62,500,000
Leistungsprämien	9,800,000
Krankenversicherung	7,600,000
Altersvorsorgeleistungen	9,500,000

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-bezogenen Aufwendungen für 2023 beliefen sich auf insgesamt 12,7 Millionen US-Dollar:

• Rechts- und Regulierungsberatung: 4,3 Millionen US-Dollar
• Compliance-Software und -Tools: 3,2 Millionen US-Dollar
• Aus- und Weiterbildung: 2,8 Millionen US-Dollar
• Prüfung und Berichterstattung: 2,4 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 betrugen 6,5 Millionen Dollar, verteilt auf verschiedene Kanäle:

Marketingkanal	Betrag ($)
Digitales Marketing	2,300,000
Traditionelle Werbung	1,700,000
Gemeinschaftspatenschaften	1,200,000
Kundenempfehlungsprogramme	1,300,000

The First Bancshares, Inc. (FBMS) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Für das Geschäftsjahr 2023 meldete The First Bancshares, Inc. einen Nettozinsertrag von 248,9 Millionen US-Dollar. Die Aufschlüsselung des Kreditportfolios umfasst:

Kreditkategorie	Gesamtbetrag
Gewerbliche Kredite	1,2 Milliarden US-Dollar
Wohnimmobilienkredite	987 Millionen US-Dollar
Verbraucherkredite	456 Millionen US-Dollar

Gebühren für Bankdienstleistungen

Servicegebühren und Gebühren generierten im Jahr 2023 einen Umsatz von 42,3 Millionen US-Dollar, mit folgender Aufteilung:

• Kontoführungsgebühren: 15,6 Millionen US-Dollar
• Überziehungsgebühren: 12,7 Millionen US-Dollar
• Gebühren für Geldautomatentransaktionen: 8,2 Millionen US-Dollar
• Sonstige Gebühren für Bankdienstleistungen: 5,8 Millionen US-Dollar

Provisionen für Anlage- und Vermögensverwaltung

Die Wealth-Management-Sparte generierte 37,5 Millionen US-Dollar an Provisionen für 2023, zu den wichtigsten Einnahmequellen gehören:

Einnahmequelle	Provisionsbetrag
Vermögensverwaltungsgebühren	22,1 Millionen US-Dollar
Finanzberatungsdienste	9,4 Millionen US-Dollar
Maklerprovisionen	6,0 Millionen US-Dollar

Gebühren für digitale Banktransaktionen

Digitale Banktransaktionen generiert 14,6 Millionen US-Dollar Umsatz für 2023 mit folgender Verteilung:

• Gebühren für die Bezahlung von Online-Rechnungen: 5,2 Millionen US-Dollar
• Gebühren für mobile Einzahlungen: 3,8 Millionen US-Dollar
• Elektronische Überweisungsgebühren: 3,1 Millionen US-Dollar
• Sonstige Gebühren für digitale Transaktionen: 2,5 Millionen US-Dollar

Einnahmen aus Hypotheken- und Immobilienkrediten

Es wurden Hypotheken- und Immobilienkreditaktivitäten durchgeführt 65,4 Millionen US-Dollar Gesamtumsatz für 2023:

Kreditkategorie	Umsatzbetrag
Gebühren für die Vergabe von Hypotheken	38,7 Millionen US-Dollar
Einnahmen aus der Hypothekenbedienung	18,9 Millionen US-Dollar
Gebühren für Immobiliendarlehen	7,8 Millionen US-Dollar

The First Bancshares, Inc. (FBMS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose The First Bancshares, Inc. (FBMS), especially now that it's part of a much larger organization following the April 1, 2025 merger with Renasant Corporation. The value proposition centers on blending scale with local service.

Full-service financial products with a community bank's personal touch.

The First Bancshares, Inc. offers a full range of financial services, which includes consumer and commercial loans, various deposit accounts like checking, NOW accounts, and savings, plus specialized offerings such as individual retirement and health savings accounts. This breadth of product is delivered with the close customer relationships you expect from a community-focused institution. They serve small to medium-sized businesses, individuals, professional concerns, governmental authorities, and nonprofit organizations.

Tailored commercial lending for small to medium-sized businesses.

For businesses, the value is in the tailored approach to credit. They provide commercial loans that cover working capital needs, business expansion, and the purchase of essential equipment and machinery. This focus on the small to medium-sized business segment is key to their regional strategy.

Comprehensive mortgage banking and wealth management services.

The offering extends beyond standard banking. You get comprehensive mortgage banking services, covering the origination of loans for purchasing existing residential homes, new construction, and refinancing. Furthermore, The First Bancshares, Inc. provides dedicated financial and wealth management services, which is a critical component of their full-service model, operating through a distinct Mortgage Banking Division.

Regional expertise in Mississippi, Louisiana, Alabama, Florida, and Georgia.

The deep-rooted knowledge across the Gulf Coast and Southeast is a major draw. The First Bancshares, Inc. has cemented its presence across five states. This multi-state footprint, which includes over 116 locations as of late 2025, allows them to understand and serve the specific economic nuances of each community they operate in.

Stability as part of a larger, post-merger $26 billion asset institution.

The merger fundamentally changed the scale of the institution. While The First Bancshares, Inc. reported total assets of $8.0 billion USD as of December 31, 2024, the combined entity post-merger targets a much larger scale, creating a six-state franchise. Analysts were forecasting the combined entity to have approximately $25 billion in total assets based on June 30, 2024, figures, which supports the value proposition of enhanced stability and reduced concentration risk. This scale is what helps them compete effectively.

Here's a quick look at the scale shift that underpins this value proposition:

Metric	The First Bancshares, Inc. (Pre-Merger, Dec 31, 2024)	Projected Combined Entity (Based on Jun 30, 2024 Data)
Total Assets	$8.0 billion	Approximately $25 billion
Total Loans	$5.3 billion (As of Jun 30, 2024)	Approximately $18 billion
Total Deposits	$6.605 billion (As of Dec 31, 2024)	Approximately $21 billion
Geographic Footprint	5 States (MS, LA, AL, FL, GA)	6 States (Implied expansion/combined footprint)
2024 Net Income (FBMS Standalone)	$77.19 million	N/A (Combined entity figures not directly available for 2024)

The operational segments that deliver these value propositions include the Commercial/Retail Bank, the Mortgage Banking Division, and the Holding Company structure itself. You can see the commitment to community focus in their operational structure.

• Full range of deposit services offered.
• Commercial loans for working capital and expansion.
• Consumer loans for automobiles and home improvements.
• Online internet banking and mobile deposits available.
• Cash management services for commercial clients.

The expectation for the former FBMS shares was an accretion leading to a forecasted full-year 2025 Earnings Per Share (EPS) of approximately $2.82, showing the market's view on the value generated by this new structure.

The First Bancshares, Inc. (FBMS) - Canvas Business Model: Customer Relationships

The customer relationship strategy for The First Bancshares, Inc. franchise, as it integrated into the larger entity following the April 2025 merger, remains rooted in its community banking model, which emphasizes close, personal connections with local customers.

High-touch, personalized service is delivered through a physical footprint that, as of the end of 2023, comprised 70 banking locations across Mississippi and Alabama. This network supported a business model characterized by personalized service and local decision-making, targeting small to medium-sized businesses, professional concerns, and individuals.

• High-touch service is the core differentiator against larger national banks.
• Local decision-making empowers branch staff for quicker client responses.
• The bank offers a full range of financial services to individuals and businesses.

For commercial clients, the relationship focus translates into dedicated attention, a key component in securing and growing the loan portfolio. The bank's offerings include commercial lending, retail banking, and wealth management services, all designed to meet the diverse needs of its consumer and business clientele.

Digital self-service complements the in-person experience. The First Bank, the subsidiary, has supported its relationship model with digital tools, including on-line internet banking services, automated teller machines, and mobile deposit capabilities. This blend allows clients to handle routine transactions digitally while reserving branch time for complex needs.

Community engagement and local decision-making are strategic imperatives, as the core philosophy centers on growing the communities served. The franchise historically maintained a strong regional presence, concentrating its operations within the banking markets of Mississippi and Alabama.

The emphasis on long-term, trust-based relationships is the key driver for customer acquisition and retention, which underpins the revenue generation through net interest income. The transition in 2025 marked a significant shift in scale, moving from the established regional footprint to a much larger platform. The quality of these relationships was a recognized asset in the transaction.

Here's the quick math on the scale shift impacting the client base:

Metric	FBMS (Pre-Merger, Late 2024/Early 2025 Context)	Combined Entity (Post-Merger, Late 2025 Context)
Total Assets	Approximately $8.005 billion (End of 2024)	Approximately $26.0 billion
Geographic Footprint	Operations in Mississippi, Louisiana, Alabama, Georgia, and Florida (as of 2020)	Significantly expanded beyond original FBMS footprint
Total Banking Locations	70 locations (As of Q4 2023)	Combined total (Not specified, but substantially larger)

What this estimate hides is the integration challenge; maintaining the high-touch feel across a much larger asset base of $26.0 billion, up from the former $8.005 billion, requires careful management of the relationship infrastructure.

Finance: draft 13-week cash view by Friday.

The First Bancshares, Inc. (FBMS) - Canvas Business Model: Channels

You're looking at how The First Bancshares, Inc. (FBMS) gets its value proposition to the customer base across the Gulf Coast and Southeast. It's a mix of traditional brick-and-mortar presence and modern digital tools. The scale of their physical footprint is a key differentiator in their regional markets.

Physical branch network of over 116 locations.

The First Bancshares, Inc. maintains a significant physical presence, operating a network of over 116 locations as of late 2025 context, which includes both branches and loan offices. These physical touchpoints are strategically located across five states: Mississippi, Louisiana, Alabama, Florida, and Georgia. This scale helps support their total asset base, which stood at approximately $8.005 billion at the end of 2024. For context on the human element supporting these channels, the company reported 1,051 employees in a recent filing.

Online and mobile banking platforms for retail and business.

The digital channel is crucial, even for a regional player. While specific user adoption rates for The First Bancshares, Inc. aren't public, the market context shows the importance of this channel. In the U.S. alone, digital banking users are projected to reach nearly 216.8 million by 2025. Furthermore, a significant majority of consumers, around 77 percent, prefer to manage their bank accounts through a mobile app or a computer. The First Bancshares, Inc. offers internet banking services, mobile deposit, and automatic drafts to serve both retail and business clients within this environment.

Loan production offices for specialized lending.

The network of over 116 locations includes dedicated Loan Production Offices (LPOs). These LPOs are staffed facilities, separate from full-service branches, focused on providing lending-related services, such as loan information and applications for commercial and real estate lending. The First Bancshares, Inc. operates these offices alongside its full-service banking and financial service offices, and motor bank facilities, to drive loan originations across its footprint.

Automated Teller Machines (ATMs) for cash access.

Cash access remains a necessary function, supported by the ATM network. The overall U.S. ATM market size was estimated to grow to $38.88 billion in 2025. The First Bancshares, Inc. provides access through its own network of Automated Teller Machines (ATMs) to ensure customers can handle basic transactions conveniently, complementing the digital offerings.

Direct sales force for commercial and wealth management.

For higher-value services, the bank relies on its direct sales capabilities. This component includes specialized personnel focused on originating commercial loans-secured and unsecured loans for working capital and equipment-and providing financial and wealth management services. This high-touch approach is necessary for securing the commercial/retail bank and wealth management revenue streams that support the bank's financial performance.

Here is a snapshot of the scale metrics related to The First Bancshares, Inc. channels and operational size as of the latest available data:

Channel Component	Metric/Detail	Latest Available Figure
Physical Footprint (Branches & LPOs)	Total Locations Across States	Over 116
Geographic Reach	States of Operation	MS, LA, AL, FL, GA
Scale Proxy	Total Employees	1,051
Digital Channel Context	Projected US Digital Users (2025)	216.8 million
Asset Base Context	Total Assets (End of 2024)	$8.005 billion

The digital preference in the market is clear, with 96 percent of consumers rating their online and mobile banking experience as good or better. Still, the physical network of over 116 locations is what anchors The First Bancshares, Inc. in its specific regional markets.

You should review the Q3 2025 earnings release for any specific updates on branch consolidation or LPO expansion following the expected merger close in the first half of 2025. Finance: draft 13-week cash view by Friday.

The First Bancshares, Inc. (FBMS) - Canvas Business Model: Customer Segments

You're looking at the customer base for The First Bancshares, Inc. (FBMS) following the April 1, 2025, merger with Renasant Corporation. This combination significantly expanded the reach and scale of the customer service model across the Gulf Coast and Southeast.

The core customer segments The First Bancshares, Inc. serves are clearly defined by their financial needs and organizational structure. These groups are the recipients of the general commercial and retail banking services offered by The First Bank, the banking subsidiary.

The geographic concentration of these customers is a key feature of The First Bancshares, Inc. model, focusing on a specific regional cluster.

• Customers across five Southeastern US states: Mississippi, Louisiana, Alabama, Georgia, and Florida.
• The operational network includes over 116 locations, comprising branches and loan offices across this footprint.

The customer segments are served with a range of products, from basic deposit accounts to specialized lending.

• Individuals seeking retail banking, mortgages, and consumer loans.
• Small to medium-sized businesses (SMBs) needing commercial loans for working capital and expansion.
• Professional concerns and high-net-worth individuals, supported by private banking and wealth management services.
• Municipal entities and non-profit organizations, which require specialized deposit and treasury services.

To give you a sense of the scale and the credit quality environment these segments operated in as of the end of 2024, which sets the baseline for 2025 performance, here are some relevant financial metrics. Remember, the full-year 2025 figures reflect the merged entity post-April 1, 2025, with analysts forecasting an EPS of approximately $2.82 for the former FBMS shares.

Metric	Value as of December 31, 2024	Context
Total Locations	Over 116	Branches and loan offices across the five-state footprint.
Past Due Loans to Total Loans Ratio	0.40%	Total past due loans were $21.8 million for the quarter ending December 31, 2024.
Allowance for Credit Losses (ACL) to Total Loans	1.04%	Indicates the coverage set aside for potential credit losses as of December 31, 2024.
Nonperforming Assets to Total Assets Ratio	0.37%	Nonperforming assets totaled $29.9 million for the quarter ended December 31, 2024.

The First Bancshares, Inc. provides commercial loans covering working capital, business expansion, and equipment purchase. For individuals, the offerings include consumer loans for automobiles, home improvements, and education, alongside originating loans for residential home purchase, construction, and refinancing.

The company explicitly serves these groups across its operational footprint:

• Mississippi
• Louisiana
• Alabama
• Georgia
• Florida

The focus remains on delivering the product breadth of larger regional banks with the personalized service of a community-focused institution, which is how they aim to retain and grow these customer segments.

Finance: draft 13-week cash view by Friday.

The First Bancshares, Inc. (FBMS) - Canvas Business Model: Cost Structure

The Cost Structure for The First Bancshares, Inc. (FBMS) is heavily influenced by funding costs and personnel, reflecting its core banking operations as of the end of 2024 data.

Significant interest expense on deposits remains a major cost driver, especially as the rate environment shifted throughout 2024.

Personnel costs are substantial, supporting the operational scale of The First Bancshares, Inc. (FBMS).

The overall operational overhead is captured within the total non-interest expense figure for the year.

The maintenance of the physical footprint and associated overhead contributes to operating costs.

Technology infrastructure and meeting stringent regulatory requirements are non-negotiable expenses for The First Bancshares, Inc. (FBMS).

Here's a quick look at some of the key cost metrics:

Cost Component Category	Financial Metric/Period	Amount/Rate
Interest Expense on Deposits	Cost of All Deposits Average (Q4 2024)	178 basis points
Total Non-Interest Expense	Full Year Ended December 31, 2024	$182.3 million
Personnel Costs (Salaries/Benefits)	Year-over-Year Increase (2024 vs 2023)	$8.7 million increase
Personnel Costs (Salaries/Benefits)	Sequential Quarter Increase (Q4 2024 vs Q3 2024)	$3.8 million increase
Personnel Headcount	Employees as of December 31, 2024	1,051 employees

The cost structure includes several key categories that you need to monitor:

• Significant interest expense on deposits, averaging 178 basis points (Q4 2024).
• High personnel costs for over 1,000 employees.
• Non-interest expense of $182.3 million (2024) for operations.
• Branch network maintenance and occupancy costs.
• Technology and regulatory compliance expenses.

To be fair, the increase in salary expense for the year ended December 31, 2024, was partially offset by a decrease in acquisition and other expenses of $12.2 million.

The First Bancshares, Inc. (FBMS) - Canvas Business Model: Revenue Streams

You're looking at the core ways The First Bancshares, Inc. (FBMS) makes money, which, as a community bank, is heavily weighted toward traditional lending and investing activities. The primary driver is the spread between what they earn on assets and what they pay out on liabilities, known as Net Interest Income (NII).

For the fiscal year ending December 31, 2024, the Total Interest Income reached $\mathbf{\$369.84}$ million. This income is generated from their primary earning assets, which are their loan and investment portfolios. Specifically, Interest Income on Loans was $\mathbf{\$321.67}$ million, while Interest Income on Investments contributed $\mathbf{\$48.17}$ million for the same period. This is the engine of the revenue model.

The resulting Net Interest Income (NII) for FY 2024 was $\mathbf{\$234.27}$ million. This figure reflects the interest earned after subtracting the Total Interest Expense, which stood at $\mathbf{\$135.57}$ million in 2024. To give you a sense of the recent trend, the Q4 2024 NII was $\mathbf{\$60.1}$ million, showing sequential growth of $\mathbf{\$1.1}$ million from Q3 2024, largely due to a decrease in interest expense.

Beyond the balance sheet spread, The First Bancshares, Inc. (FBMS) generates revenue from various fee-based services, categorized as Total Non-Interest Income. For the full year 2024, this total was $\mathbf{\$49.16}$ million. It's important to note that this figure experienced some pressure, with one report mentioning a decline in Q4 2024 due to lower service charges/fees.

We can detail some of the components contributing to that non-interest income:

• Interest Income from Deposits and Money Market Investments was $\mathbf{\$3.44}$ million in FY 2024.
• Mortgage Banking Activities contributed $\mathbf{\$3.35}$ million in FY 2024.
• The company recorded a net loss on the sale of assets and investments in 2024, with Gain (Loss) on Sale of Assets at $-\mathbf{\$0.18}$ million and Gain (Loss) on Sale of Investments at $-\mathbf{\$0.11}$ million.
• The remaining revenue, categorized as Other Non-Interest Income, was $\mathbf{\$32.28}$ million for the year.

While the specific line items for wealth management and treasury management service fees aren't explicitly isolated from the $\mathbf{\$32.28}$ million 'Other Non-Interest Income' or the general 'service charges and deposit fees' mentioned in the Q4 commentary, these activities are definitely embedded within the non-interest income structure, supporting the overall fee-based revenue stream.

Here's a quick look at the key annual revenue components for FY 2024 in millions of USD:

Revenue Component	FY 2024 Amount (Millions USD)
Total Interest Income	369.84
Net Interest Income	234.27
Total Non-Interest Income	49.16
Mortgage Banking Activities	3.35
Other Non-Interest Income	32.28

The total reported Revenue for The First Bancshares, Inc. in 2024 was $\mathbf{\$279.64}$ million, which is the sum of Net Interest Income and Total Non-Interest Income, minus certain adjustments or provisions depending on the exact definition used, but using the primary components, it's clear NII is the dominant factor. Finance: draft the Q1 2025 revenue projection based on Q4 2024 trends by Monday.