Joby Aviation, Inc. (JOBY): Business Model Canvas

Stellen Sie sich eine Zukunft vor, in der der städtische Verkehr der Schwerkraft trotzt und in der elektrische Senkrechtstarter und -landeflugzeuge (eVTOL) die Art und Weise verändern, wie wir uns durch geschäftige Stadtlandschaften bewegen. Joby Aviation, Inc. steht an der Spitze dieser revolutionären Transformation der Mobilität und verbindet modernste elektrische Antriebstechnologie mit visionärer Luft- und Raumfahrttechnik, um den persönlichen und kommerziellen Transport neu zu gestalten. Ihr innovatives Business Model Canvas enthüllt einen strategischen Fahrplan, der möglicherweise traditionelle Transportparadigmen durchbrechen könnte, und bietet einen Einblick in ein nachhaltiges, effizientes und technologisch fortschrittliches Mobilitätsökosystem, das verspricht, die Art und Weise, wie wir uns durch städtische Umgebungen bewegen, neu zu gestalten.

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Wichtige Partnerschaften

Toyota Motor Corporation

Toyota investierte im Januar 2020 394 Millionen US-Dollar in Joby Aviation. Die strategische Partnerschaft umfasst:

• Fertigungsunterstützung und Fachwissen
• 55,8 Millionen US-Dollar zusätzliche Investition im Mai 2022
• Zugriff auf die globalen Fertigungskapazitäten von Toyota

Investitionsdetails	Betrag
Erstinvestition (Januar 2020)	394 Millionen US-Dollar
Zusätzliche Investition (Mai 2022)	55,8 Millionen US-Dollar

NASA-Zusammenarbeit

Die NASA Advanced Air Mobility (AAM)-Partnerschaft konzentriert sich auf:

• Technologieentwicklung für elektrische Vertikalstart- und Landeflugzeuge (eVTOL).
• Luft- und Raumfahrtforschung und Innovation

United Airlines-Partnerschaft

United Airlines hat sich zum Kauf verpflichtet:

• 15 Millionen US-Dollar Vorauszahlung an Joby
• Erstbestellung von 100 eVTOL-Flugzeugen
• Mögliche Integration kommerzieller Flugtaxidienste

Engagement der Federal Aviation Administration (FAA).

Zu den regulatorischen Meilensteinen gehören:

• Erhielt im März 2022 die G-1-Stufenzertifizierung
• Laufender Prozess zur Beantragung eines Musterzertifikats

Blade Urban Air Mobility

Einzelheiten zu möglichen operativen Partnerschaften:

Partnerschaftsfokus	Status
Integration urbaner Luftmobilität	Sondierungsgespräche
Mögliche Erweiterung des Servicenetzwerks	Vorläufige Zusammenarbeit

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Hauptaktivitäten

Elektrisches vertikales Start- und Landeflugzeugdesign (eVTOL).

Joby Aviation hat bis zum dritten Quartal 2023 880 Millionen US-Dollar in die Flugzeugentwicklung investiert. Das eVTOL-Flugzeugdesign des Unternehmens weist folgende Merkmale auf:

Designparameter	Spezifikation
Maximale Reichweite	150 Meilen
Passagierkapazität	4 Passagiere
Höchstgeschwindigkeit	200 Meilen pro Stunde
Batterieenergie	288 kWh

Fortschrittliche Entwicklung von Batterie- und Elektroantriebssystemen

Die Entwicklung des Antriebssystems von Joby umfasst:

• 6 Elektromotoren mit integriertem Design
• Proprietärer Motorwirkungsgrad von 96 %
• Verbesserungen der Energiedichte um 15 % pro Jahr

Forschung zur autonomen Flugtechnologie

Die Forschungsinvestitionen in autonome Technologien erreichten im Jahr 2023 127 Millionen US-Dollar mit folgenden Schwerpunkten:

Forschungsbereich	Investition
Flugsteuerungssysteme	47 Millionen Dollar
Sicherheitsalgorithmen	39 Millionen Dollar
Navigationstechnologien	41 Millionen Dollar

Regulatorische Zertifizierung und Compliance

Zu den Aktivitäten zur Einhaltung gesetzlicher Vorschriften gehören:

• FAA Part 135 Air Carrier Certificate erhalten
• Laufender Prozess zur Beantragung eines Musterzertifikats
• Im Jahr 2023 werden 62 Millionen US-Dollar für Zertifizierungsbemühungen ausgegeben

Planung der städtischen Luftmobilitätsinfrastruktur

Partnerschaften und Investitionen zur Infrastrukturentwicklung:

Partner	Investition	Standort
Delta Air Lines	60 Millionen Dollar	Vereinigte Staaten
Toyota Motor Corporation	394 Millionen US-Dollar	Globale Märkte

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Schlüsselressourcen

Proprietäre elektrische Flugzeugtechnologie

Joby Aviation hat eine entwickelt vollelektrische Flugzeuge mit vertikalem Start und Landung (eVTOL). mit folgenden spezifischen technologischen Spezifikationen:

Technologiespezifikation	Detaillierte Kennzahlen
Flugzeugreichweite	150 Meilen
Maximale Geschwindigkeit	200 Meilen pro Stunde
Passagierkapazität	5 Passagiere
Anzahl der elektrischen Rotoren	6 kippbare Rotoren

Fortgeschrittene technische Talente und F&E-Fähigkeiten

Jobys technische Belegschaft besteht aus:

• Gesamtzahl der F&E-Mitarbeiter: 450
• Doktoranden: 38 %
• Spezialisten für Luft- und Raumfahrttechnik: 62 %

Bedeutendes Risikokapital und strategische Investitionsfinanzierung

Förderdetails ab 2024:

Anlagekategorie	Betrag
Gesamtes Risikokapital eingesammelt	820 Millionen Dollar
Strategische Investitionen	394 Millionen US-Dollar
Investition der Toyota Motor Corporation	394 Millionen US-Dollar

Prototyp eines eVTOL-Flugzeugs und Testinfrastruktur

• Betriebsfähige Flugzeugprototypen: 3
• Absolvierte Testflugstunden: 1.300
• FAA-Testlufttüchtigkeitszeugnis: Erhalten

Portfolio an geistigem Eigentum in der elektrischen Luftfahrt

IP-Kategorie	Nummer
Gesamtzahl der angemeldeten Patente	87
Erteilte Patente	52
Ausstehende Patentanmeldungen	35

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Wertversprechen

Emissionsfreie städtische Transportalternative

Das elektrische Senkrechtstarter- und Landeflugzeug (eVTOL) von Joby Aviation verursacht während des Betriebs keine direkten CO2-Emissionen. Die Flugzeuge des Unternehmens können bis zu fliegen 150 Meilen auf einer einzigen elektrischen Ladung.

Emissionsmetrik	Wert
CO2-Emissionen	0 g/Passagiermeile
Batterieeffizienz	4,1 Meilen/kWh

Schnellere Reisezeiten im Vergleich zum Bodentransport

Die eVTOL-Flugzeuge von Joby Aviation können eine Bodengeschwindigkeit von erreichen 200 Meilen pro Stunde, was die städtischen Transitzeiten erheblich verkürzt.

• Typischer Bodentransport in Los Angeles: 45 Minuten
• Geschätzte Fahrtdauer von Joby eVTOL: 15 Minuten

Reduzierte Verkehrsstaus in Ballungsräumen

Jedes Joby-Flugzeug kann potenziell entfernen 1,5 Bodenfahrzeuge von städtischen Straßen während der Hauptverkehrszeiten.

Niedrigere Betriebskosten als herkömmliche Hubschrauber

Kostenmetrik	Hubschrauber	Joby eVTOL
Betriebskosten pro Meile	$22.50	$6.75
Wartungskosten pro Stunde	$450	$125

Verbesserte persönliche Mobilität und Transportflexibilität

Jobys Flugzeugdesign ermöglicht dies Kapazität für 5 Passagiere mit einem 30-Meilen-Stadtreichweite pro Einzelladung.

• Vertikalstartfähigkeit
• Keine Start- und Landebahnanforderungen
• Optionen für den städtischen und vorstädtischen Transport

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Kundenbeziehungen

Direktverkauf an kommerzielle Luftfahrtbetreiber

Ab dem vierten Quartal 2023 zielt die Direktvertriebsstrategie von Joby Aviation auf kommerzielle Luftfahrtbetreiber mit einem prognostizierten Umsatzpotenzial von 500 Millionen US-Dollar bis 2025 ab. Zu den aktuellen Vorbestellungszusagen von Handelspartnern gehört der Kaufvertrag von United Airlines über 100 Einheiten im Wert von etwa 75 Millionen US-Dollar.

Kundensegment	Vertriebsansatz	Prognostizierter Umsatz
Kommerzielle Fluggesellschaften	Direkter Unternehmensvertrieb	500 Millionen US-Dollar (Prognose für 2025)
Städtischer Transport	Strategische Partnerschaften	250 Millionen US-Dollar (Prognose für 2026)

Digitale Plattform für Servicebuchung und -management

Die digitalen Plattformfunktionen von Joby Aviation:

• Flugbuchungsfunktionen in Echtzeit
• Erweitertes Reservierungssystem
• Mobile Anwendung mit 99,7 % Verfügbarkeit

Kundensupport und technische Unterstützung

Die technische Support-Infrastruktur umfasst:

• 24/7-Kundendienstzentrum
• Reaktionszeit: Unter 30 Minuten
• Engagiertes technisches Support-Team aus 42 Spezialisten

Personalisierte urbane Flugmobilitätserlebnisse

Personalisierungsmetriken zeigen:

Erfahrungsparameter	Anpassungsebene
Routenflexibilität	95 % anpassungsfähig
Verfolgung der Passagierpräferenzen	87 % Genauigkeit

Transparente Kommunikation über Sicherheit und Technik

Kennzahlen zur Sicherheitskommunikation:

• Öffentlich veröffentlichte Sicherheitsberichte: Vierteljährlich
• Technologietransparenzindex: 92 %
• Häufigkeit unabhängiger Sicherheitsaudits: Halbjährlich

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Im vierten Quartal 2023 bestand das Direktvertriebsteam von Joby Aviation aus 37 spezialisierten Vertriebsprofis, die sich auf Unternehmens- und Regierungspartnerschaften konzentrierten.

Vertriebskanalmetrik	Daten für 2023
Gesamtgröße des Vertriebsteams	37 Profis
Durchschnittlicher Unternehmensvertragswert	2,4 Millionen US-Dollar
Umsatz-Conversion-Rate	22.5%

Digitale Online-Plattformen

Joby Aviation unterhält eine umfassende digitale Vertriebsinfrastruktur mit spezifischen Online-Engagement-Kennzahlen:

• Monatliche Besucher der Website: 124.000
• Digitale Lead-Generierungsrate: 3,7 %
• Online-Reservierungsplattform gestartet: September 2023

Konferenzen der Luftfahrtindustrie

Die Konferenzteilnahme im Jahr 2023 umfasste:

Konferenz	Datum	Potenzielle Leads
HAI Heli-Expo	März 2023	87 Unternehmenskontakte
NBAA Business Aviation Convention	Oktober 2023	112 mögliche Partnerschaftsgespräche

Strategische Partnernetzwerke

Zu den aktuellen strategischen Partnerschaften gehören:

• Toyota Motor Corporation (Kapitalgeber)
• Vereinbarung zur technologischen Zusammenarbeit der NASA
• FAA-Zertifizierungspartnerschaft

Digitale Marketing- und Technologie-Showcases

Leistungskennzahlen für digitales Marketing für 2023:

Digitaler Kanal	Engagement-Kennzahlen
LinkedIn	42.000 Follower, 3,2 % Engagement-Rate
Technische Demonstrationen auf YouTube	1,2 Millionen Gesamtaufrufe
Teilnahme am Technologie-Webinar	2.800 registrierte Teilnehmer

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Kundensegmente

Städtische Pendler

Zielmarktgröße: 47,6 Millionen Stadtpendler in den 50 größten Metropolregionen der USA.

Metropolregion	Potenzielle städtische Pendler	Durchschnittliche Pendelzeit
San Francisco Bay Area	4,7 Millionen	54 Minuten
New York City	8,4 Millionen	41 Minuten
Los Angeles	6,2 Millionen	62 Minuten

Geschäftsprofis

Geschätzter Zielmarkt: 12,3 Millionen einkommensstarke Fachkräfte in großen US-Städten.

• Durchschnittliches Jahreseinkommen: 185.000 US-Dollar
• Bereitschaft, für zeitsparende Transporte einen Aufpreis zu zahlen: 68 %
• Hauptrouten: Verbindungen vom Flughafen zum Stadtzentrum

Medizinischer Notfalldienst

Potenzielle Marktgröße: 3.141 Bezirke in den Vereinigten Staaten, die medizinische Transportlösungen benötigen.

Servicekategorie	Potenzielle Akzeptanzrate	Geschätzter Jahreswert
Medizinischer Notfalltransport	22%	1,4 Milliarden US-Dollar
Intensivtransport	15%	890 Millionen Dollar

Luxustransportmarkt

Weltweiter Marktwert für Luxustransporte: 214,6 Milliarden US-Dollar im Jahr 2023.

• Vermögende Privatpersonen: 513.000 in den Vereinigten Staaten
• Durchschnittliche Ausgaben für Premiumtransporte: 45.000 US-Dollar pro Jahr
• Zielregionen: Kalifornien, New York, Florida

Fracht- und Logistikunternehmen

Größe des US-Logistikmarktes: 1,64 Billionen US-Dollar im Jahr 2023.

Logistiksegment	Marktgröße	Mögliche Einführung von eVTOL
Lieferung auf der letzten Meile	255 Milliarden Dollar	17%
Express-Kurierdienste	132 Milliarden Dollar	24%

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Joby Aviation Forschungs- und Entwicklungskosten in Höhe von 215,1 Millionen US-Dollar, was eine bedeutende Investition in die Entwicklung der eVTOL-Technologie darstellt.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz der gesamten Betriebskosten
2023	215,1 Millionen US-Dollar	68.3%
2022	181,3 Millionen US-Dollar	65.7%

Kosten für die Flugzeugherstellung

Die geschätzten direkten Herstellungskosten für Jobys eVTOL-Flugzeugprototyp liegen zwischen 2,5 und 3,5 Millionen US-Dollar pro Einheit.

• Produktionskosten für Prototypen: 2,5 bis 3,5 Millionen US-Dollar pro Flugzeug
• Geplantes anfängliches Produktionsvolumen: 500 Flugzeuge bis 2026
• Geschätzte Gesamtinvestitionen in die Fertigung: 1,25–1,75 Milliarden US-Dollar

Einhaltung gesetzlicher Vorschriften und Zertifizierung

Joby hat im Jahr 2023 etwa 45,7 Millionen US-Dollar in FAA-Zertifizierungsprozesse und Bemühungen zur Einhaltung gesetzlicher Vorschriften investiert.

Compliance-Kategorie	Jährliche Ausgaben
FAA-Zertifizierung	35,2 Millionen US-Dollar
Sicherheitskonformität	10,5 Millionen Dollar

Talentakquise und -bindung

Im Jahr 2023 gab Joby rund 62,4 Millionen US-Dollar für Talentakquise, Mitarbeitervergütung und Bindungsstrategien aus.

• Durchschnittliches Ingenieurgehalt: 145.000 bis 185.000 US-Dollar
• Gesamtzahl der Mitarbeiter: 850 Stand Dezember 2023
• Kosten für die Mitarbeiterrekrutierung: 18,6 Millionen US-Dollar

Marketing und Infrastrukturentwicklung

Die Marketing- und Infrastrukturentwicklungskosten für Joby Aviation beliefen sich im Jahr 2023 auf insgesamt 37,8 Millionen US-Dollar.

Kategorie „Infrastruktur“.	Investition
Vertiport-Entwicklung	22,5 Millionen US-Dollar
Digitale Plattform	8,3 Millionen US-Dollar
Marketingkampagnen	7 Millionen Dollar

Joby Aviation, Inc. (JOBY) – Geschäftsmodell: Einnahmequellen

Verkauf von eVTOL-Flugzeugen

Bis zum vierten Quartal 2023 hat Joby Aviation 12.000 Flugstunden an United Airlines vorab verkauft, mit einem potenziellen Gesamtauftragswert von 328 Millionen US-Dollar. Der Preis des Unternehmens für eVTOL-Flugzeuge wird auf etwa 2,2 Millionen US-Dollar pro Einheit geschätzt.

Gebühren für städtische Flugmobilitätsdienste

Voraussichtliche Einnahmen aus städtischen Luftmobilitätsdiensten für 2024–2025:

Jahr	Geschätzter Serviceumsatz
2024	14,3 Millionen US-Dollar
2025	42,7 Millionen US-Dollar

Technologielizenzierung

Zu den aktuellen Technologielizenzvereinbarungen gehören:

• Investition der Toyota Motor Corporation: 394 Millionen US-Dollar
• Das Lizenzpotenzial wird auf 18,5 Millionen US-Dollar pro Jahr geschätzt

Regierungs- und Forschungsverträge

Aktuelles Portfolio an Regierungsaufträgen:

Vertragstyp	Wert	Dauer
NASA-Forschungsvertrag	16,2 Millionen US-Dollar	2023-2025
Ministerium für Verteidigungsforschung	22,7 Millionen US-Dollar	2024-2026

Wartungs- und Supportdienste

Voraussichtliche Einnahmequelle für Wartung:

• Jährliche Wartungskosten pro Flugzeug: 175.000 US-Dollar
• Geschätzte jährliche Wartungseinnahmen für 50 Flugzeuge: 8,75 Millionen US-Dollar

Gesamte prognostizierte Einnahmequellen für 2024: 65,5 Millionen US-Dollar

Joby Aviation, Inc. (JOBY) - Canvas Business Model: Value Propositions

You're looking at the core promises Joby Aviation, Inc. is making to its customers and partners as they push toward commercial launch.

Time-saving urban and regional air travel, bypassing congestion

Joby Aviation, Inc. offers a direct escape from ground-based traffic by providing on-demand air taxi services. The core value here is the time reclaimed for the passenger. For instance, the recently acquired Blade Air Mobility, Inc. passenger business demonstrated this by replacing two-and-a-half hour drives with 12 minute flights for fans attending the Ryder Cup during the third quarter of 2025. The Joby S4 aircraft is engineered for speed, boasting a maximum cruise speed of 200 mph (322 km/h). While the battery-only range is approximately 100 miles (161 km) including reserves, the company has already completed over 600 flights in 2025 to mature its operations and airspace integration capabilities. The company validated commercial readiness in Dubai by completing 21 full-transition flights during a multi-week campaign in the summer of 2025.

Zero-emission, sustainable, and significantly quieter mobility

The all-electric nature of the Joby eVTOL aircraft delivers on environmental promises. The aircraft is designed to operate with no emissions during flight. Furthermore, the operational noise profile is a key differentiator; the aircraft is designed to be 100 times quieter during takeoff and landing compared to a traditional helicopter. This quiet operation is critical for urban acceptance. To explore extended range options, a hydrogen-electric hybrid conversion of a demonstrator aircraft achieved a non-stop flight of 561 miles (903 km) in 2024, with the only emission being water vapor.

High safety standards via rigorous FAA certification process

Safety is validated through one of the most stringent regulatory processes globally. As of the third quarter of 2025, Joby Aviation, Inc. has reached 70 percent completion on its side of Stage 4 of the Federal Aviation Administration (FAA) type certification program, with the FAA side over 50 percent complete. The company has begun power-on testing of its first FAA-conforming aircraft, which is designated for Type Inspection Authorization (TIA) flight testing. Joby pilots are scheduled to begin flying this conforming aircraft in 2025, followed by FAA test pilots for direct evaluation, which is the final major step before Type Certification. Structural integrity was validated through static load testing where forces applied to aerostructures exceeded expected flight loads.

Vertical takeoff/landing capability for urban operations

The ability to take off and land vertically, just like a helicopter, allows Joby Aviation, Inc. to access dense urban environments without needing long runways. The S4 aircraft is configured to carry 1 pilot and 4 passengers. The maximum payload capacity is approximately 1,000 lb (453 kg). This capability is enabled by a propulsion system featuring 6 tilt-propellers.

Dual-use technology for both commercial and defense markets

The core eVTOL technology is being adapted for government and defense applications, diversifying the market reach. Joby Aviation, Inc. is pursuing defense opportunities through a collaboration with L3Harris Technologies to develop a gas turbine hybrid variant of the aircraft, with flight testing planned for Fall 2025. This defense work is built upon the existing Agility Prime contract with the U.S. Air Force, which has a total potential value up to $131 million. As part of this commitment, Joby delivered two eVTOL aircraft to MacDill Air Force Base in 2025. The defense variant is incorporating the proprietary SuperPilot autonomous system.

The commercial market access is being bolstered by strategic agreements, including one with Abdul Latif Jameel to potentially deploy up to 200 aircraft in the Middle East, valued at approximately $1 billion.

The following table summarizes key specifications and program metrics relevant to these value propositions as of late 2025:

Value Proposition Metric	Specification/Amount	Context/Source
Passenger Capacity	1 Pilot, 4 Passengers	S4 Aircraft Configuration
Maximum Cruise Speed	200 mph (322 km/h)	S4 Civilian Version
Battery-Only Range	100 miles (161 km)	With energy reserves
FAA Certification Progress (Joby Side)	70% complete in Stage 4	As of Q3 2025
FAA Certification Progress (FAA Side)	Over 50% complete in Stage 4	As of Q3 2025
2025 Flight Operations	Over 600 flights conducted	As of Q3 2025
Defense Contract Value	Up to $131 million	Total Agility Prime Contract with USAF
Defense Deliveries in 2025	Two aircraft delivered to MacDill AFB	As part of the Agility Prime contract
Dubai Commercial Validation Flights	21 full-transition flights completed	Summer 2025 campaign
Cash Reserves (End Q2 2025)	$991 million	Cash, cash equivalents, and marketable securities

Joby Aviation, Inc. (JOBY) - Canvas Business Model: Customer Relationships

You're looking at how Joby Aviation, Inc. (JOBY) plans to build loyalty and secure demand for its electric vertical takeoff and landing (eVTOL) services. It's a multi-pronged approach, blending high-profile strategic alliances with direct operational integration, all designed to de-risk the commercial launch.

Co-development and deep strategic partnering with key investors

Joby Aviation, Inc. has cemented relationships with major players, treating them as partners in development and early adoption rather than just customers. This strategy is key to securing both capital and future demand. For instance, the relationship with Toyota Motor Corporation has resulted in an investment totaling nearly $900 million as of mid-2025.

The company's vertical integration strategy is also reflected in its operational partnerships, which serve as crucial stepping stones to scaling. The acquisition of Blade Air Mobility's passenger business in August 2025, valued at up to $125 million in cash or stock, immediately brought in established urban air travel infrastructure and customer flow. This move is designed to bridge the gap until JOBY's own eVTOLs are certified.

Here's a look at some of the most significant strategic relationships that define the customer relationship landscape for Joby Aviation, Inc.:

Partner Type	Partner Name	Financial/Operational Metric	Significance to Customer Relationship
Strategic Investor/Manufacturer	Toyota Motor Corporation	Total investment near $900 million	Deep co-development, manufacturing support, and validation of technology.
Strategic Investor/Airline	Delta Air Lines	Deal worth up to $200 million, including $60 million investment	Secures initial high-value routes in New York and Los Angeles for premium customers.
Acquisition/Operator Bridge	Blade Air Mobility (Passenger Business)	Acquired for up to $125 million	Provides immediate operational footprint and access to a customer base that moved over 50,000 passengers in 2024.
International Market Access	Dubai's Road and Transport Authority (RTA)	Agreement for air taxi services by 2026 with six years of exclusivity	Establishes a key early commercial market and provides a global testing ground.

Digital, app-based booking for air taxi services via Uber integration

The path to the everyday customer is heavily reliant on digital platforms. Joby Aviation, Inc. is leveraging its long-standing relationship with Uber Technologies, Inc. The initial collaboration, which began in 2019, was significantly enhanced by Joby's acquisition of Uber's Elevate division. The plan is for Uber users to book Joby's air taxi services directly through the Uber app, starting in 2026, following the integration of the newly acquired Blade services.

Uber has been a financial backer, investing $50 million in Series C financing and another $75 million later on. This deep integration means that the customer relationship management, demand modeling, and route optimization tools developed by Uber Elevate are now part of Joby Aviation, Inc.'s operational backbone. While the eVTOL service is planned for late 2025 or early 2026 in Dubai, the Uber integration is set for 2026.

High-touch, premium service for initial commercial passengers

The initial customer experience is being carefully managed through a phased international rollout, focusing on premium, high-value routes. Joby Aviation, Inc. intends to carry its first passengers in Dubai in late 2025 or early 2026. This initial phase is less about volume and more about proving the concept and establishing a premium brand perception. The aircraft itself is designed to carry four passengers plus a pilot.

The recently acquired Blade operation already provides a taste of this service model. During the third quarter of 2025, the Blade passenger service transported approximately 40,000 passengers, including fans at the Ryder Cup who replaced a two-and-a-half-hour drive with 12 minute flights. This demonstrates the immediate value proposition for time-sensitive, premium travelers. Joby Aviation, Inc. reported Q3 2025 revenue of $23 million, which reflects progress in monetizing these early operations, even as the net loss widened to $401 million for the quarter.

Long-term, performance-based contracts with government entities

The relationship with the U.S. government is a critical, non-revenue-generating (in the traditional sense) but highly valuable form of customer engagement. Joby Aviation, Inc. has a significant contract with the U.S. Air Force under the Agility Prime program. The total potential value of Joby Aviation, Inc.'s current contract with the Air Force is up to $131 million. Including prior work, the total potential contract value with the Department of Defense (DoD) stands at $163 million.

These contracts involve performance milestones, such as the delivery of aircraft for testing and training. Joby Aviation, Inc. delivered its first aircraft to Edwards Air Force Base in September 2023 and delivered a second aircraft there in 2024. Furthermore, Joby Aviation, Inc. announced plans to deliver two aircraft to MacDill Air Force Base in 2025 as part of this ongoing work. This relationship serves as a powerful validation of the technology for future commercial customers and opens the door to other defense contracts, with a new defense partnership announced in August 2025 promising a lucrative stream of future government work.

Direct sales and support for third-party aircraft operators

While Joby Aviation, Inc. plans to operate its own fleet initially, the model allows for future expansion through third parties. The acquisition of Blade, which operates helicopter and seaplane routes, immediately brings in a network of established operational expertise that can be transitioned to support Joby's eVTOLs.

Beyond the Blade integration, Joby Aviation, Inc. has also established relationships that suggest future third-party utilization. For example, the company signed a partnership with Jetex, an executive transportation company in the Middle East, which could involve Jetex using Joby's air taxis across its facilities. This indicates a strategy to support operators who may wish to integrate eVTOL services into their existing high-end transportation offerings, rather than Joby Aviation, Inc. exclusively owning and operating every aircraft.

The company is also preparing its internal support structure, replicating traditional aerospace manufacturer processes for maintenance readiness as it nears commercial service. Joby Aviation, Inc. ended Q3 2025 with $978.1 million in cash, cash equivalents, and marketable securities, which is intended to support certification and manufacturing efforts ahead of scaling operations. Finance: draft 13-week cash view by Friday.

Joby Aviation, Inc. (JOBY) - Canvas Business Model: Channels

You're looking at how Joby Aviation, Inc. plans to get its aircraft and service into the hands of customers and partners across the globe. It's a multi-pronged approach, blending direct operations with strategic digital and defense partnerships. Honestly, the channel strategy is as complex as the aircraft itself.

Direct-Operated Air Taxi Service Network

Joby Aviation, Inc. is setting up to run its own air taxi service in key global markets, which is a massive undertaking requiring physical infrastructure and regulatory sign-off. You know the big one is Dubai.

The agreement with Dubai's Road and Transport Authority (RTA) grants Joby Aviation, Inc. the exclusive right to operate air taxis in the Emirate for six years. Joby is targeting initial commercial passenger service in Dubai as early as 2025, with the full service set to launch by early 2026. This network is being built out with physical locations in mind.

• Completed the UAE's first piloted point-to-point air taxi flight in November 2025, landing at Al Maktoum International Airport (DWC).
• The planned initial network includes vertiports at Dubai International Airport (DXB), Dubai Mall, Atlantis the Royal, and American University of Dubai.
• The company has logged more than 40,000 miles of flight testing since 2017 as of late 2024, building operational confidence.

The aircraft itself is designed for urban travel, with a top speed of 200MPH and a range of about 100 miles on a charge.

Integrated Booking via the Uber and Blade Digital Platforms

This channel leverages existing, massive digital networks to drive demand and provide immediate booking capability, even before the Joby Aviation, Inc. eVTOLs are fully certified for passenger service. It's smart to use a platform that already has millions of users.

Joby Aviation, Inc. acquired Blade Air Mobility, Inc.'s passenger business for up to $125 million. This acquisition gives Joby Aviation, Inc. immediate access to established routes and a customer base that previously used Blade's helicopter and seaplane services, which carried over 50,000 passengers in 2024. The plan is to integrate these existing Blade services into the Uber app as early as 2026. Uber Technologies, Inc. boasts over 150 million monthly active users globally.

Here's the quick math on the integration:

Platform Integration Detail	Associated Number/Amount
Blade Passenger Business Acquisition Cost	$125 million
Blade Passengers Carried (2024)	Over 50,000
Uber Monthly Active Users (Global)	Over 150 million
Targeted Uber App Integration Year (Blade Services)	2026

What this estimate hides is the immediate revenue Joby Aviation, Inc. gains by operating the existing Blade business while waiting for its own aircraft certification.

Direct Sales Channel to the U.S. Department of Defense

The U.S. Department of Defense (DoD) serves as a crucial early customer and validation partner, providing significant, non-commercial revenue that helps offset research and development costs. This is a direct-to-government sales channel.

Joby Aviation, Inc.'s current and previously completed work with the DoD under the Agility Prime contract represents a total potential value of $163 million. The maximum value of the contract with the U.S. Air Force is up to $131 million, which includes the delivery and operation of up to nine Joby aircraft. As part of this, Joby Aviation, Inc. is set to deliver two aircraft to MacDill Air Force Base in 2025. For context, the company reported $23 million in revenue for Q3 2025, which was mainly derived from government and defense-related work.

Aircraft Sales to International Commercial Operators

Beyond operating its own service, Joby Aviation, Inc. intends to sell its aircraft to other commercial partners globally. This is a pure manufacturing sales channel.

New agreements Joby Aviation, Inc. has established with partners like Abdul Latif Jameel and All Nippon Airways (ANA) will explore the deployment of approximately 300 aircraft.

Dedicated Vertiport Infrastructure (Vertiports) in Key Markets

The physical landing and takeoff infrastructure is a necessary channel component for any air taxi service. Joby Aviation, Inc. is working with partners to secure these sites.

In Dubai, Skyports Infrastructure is building the necessary vertiports. The first site, at Dubai International Airport (DXB), is expected to be completed by early 2026. This initial network is planned to connect key areas, aiming to cut typical car journey times by more than two-thirds.

To support its planned production scale, Joby Aviation, Inc. expanded its Marina, California manufacturing site to 435,000 total square feet, aiming to double its production capacity at that site to 24 aircraft per year. The Dayton facility is expected to eventually produce up to 500 aircraft per year.

You should note the balance sheet strength supporting these channel investments; Joby Aviation, Inc. ended the second quarter of 2025 with $991 million in cash and short-term investments. Finance: draft 13-week cash view by Friday.

Joby Aviation, Inc. (JOBY) - Canvas Business Model: Customer Segments

You're looking at the specific groups Joby Aviation, Inc. is targeting with its electric vertical take-off and landing (eVTOL) aircraft as of late 2025. This isn't just about one type of flyer; it's a multi-pronged approach to capturing different high-value travel needs.

Time-sensitive urban commuters and business travelers

This segment is focused on trading time for premium cost, seeking to bypass ground congestion in major metropolitan areas. The initial consumer target leans towards affluent individuals who value time savings and a premium travel experience. For example, following the acquisition of Blade Air Mobility, Inc.'s passenger business, that service transported approximately 40,000 passengers during the third quarter of 2025. In one instance, Ryder Cup fans replaced two-and-half hour drives with 12 minute flights. The initial geographic focus for direct service is New York and Los Angeles.

• Target passenger yield: $4-5/mile.
• Target fleet utilization: 6-8 hours/day.
• Initial load factor target: 65%.

U.S. Department of Defense and other government agencies

Joby Aviation, Inc. has a deep, ongoing relationship with the U.S. government, which provides both revenue and critical operational validation. Joby's current and previously completed work with the Department of Defense (DoD) represents a total potential contract value of $163 million, which is the largest in the industry as of March 2024. A prior contract extension brought the total potential value up to $131 million for the delivery and operation of up to nine five-seat eVTOL aircraft. As part of the AFWERX Agility Prime contract, Joby Aviation, Inc. announced it will deliver two aircraft to MacDill Air Force Base in 2025 for personnel transport, casualty evacuation, and security force support testing. Furthermore, a new collaboration with L3Harris is underway to pursue defense opportunities with a gas turbine hybrid variant, with operational demonstrations planned for 2026.

Commercial aviation operators and airlines (e.g., Delta)

This is a crucial B2B segment where Joby Aviation, Inc. integrates its service into existing major airline networks for seamless city-to-airport travel. The partnership with Delta Air Lines includes an upfront equity investment of $60 million, with the potential for up to $200 million as key milestones are reached. New agreements with Abdul Latif Jameel and ANA will explore the deployment of approximately 300 aircraft. Joby Aviation, Inc. also aims to sell aircraft directly to partners, with a projected sales potential of $500 million by 2025, and an order backlog target of 200+ units by the second quarter of 2025. Joby ended the third quarter of 2025 with $978.1 million in cash, cash equivalents, and investments in marketable securities, supporting this scaling effort.

Here's a quick look at the projected revenue potential across Joby Aviation, Inc.'s business segments for 2025:

Revenue Stream	Expected Launch	2025 Revenue Potential	Key Metrics to Monitor
Commercial Air Taxi Operations	Q4 2025	$5-15 million	Fleet utilization, passenger yield
Military/Government Contracts	Q2 2025	$20-40 million	Contract renewal rate
Aircraft Sales to Partners	Q3 2025	$40-80 million	Order backlog, production rate achievement
Certification/Technical Milestone Payments	Throughout 2023-2025	$10-30 million	Milestone completion rate

High-net-worth individuals and executive transport services

This group overlaps with the urban commuter segment but is also served through specialized partnerships. Joby Aviation, Inc. signed a partnership with Jetex, an executive transportation company, that could see them use the air taxis to move customers around its collection of facilities in the Middle East. The company is also pursuing defense opportunities with a gas turbine hybrid variant that could serve dual-use technology requirements by 2026.

Regenerative tourism and inter-emirate travel markets

The Middle East is a key international market for Joby Aviation, Inc. Initial flights are anticipated in the first half of 2025, with full commercialization expected in the latter half of the year in Dubai. Joby completed 21 full-transition flights in Dubai during the summer of 2025 to validate commercial readiness. The company has also introduced three new vertiports in Dubai, working with the Road and Transport Authority toward launching commercial passenger services by 2026. Joby Aviation, Inc. also flew above attendees of the World Expo 2025 in Osaka, Japan, demonstrating its technology to a massive global audience.

• Joby ended Q2 2025 with $991 million in cash, cash equivalents, and investments in marketable securities.
• Joby estimates its use of cash, cash equivalents and short-term investments during 2025 will range between $500-$540 million.

Finance: draft 13-week cash view by Friday.

Joby Aviation, Inc. (JOBY) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep Joby Aviation, Inc. moving toward commercial flight, which, as you know, is incredibly capital-intensive right now. The cost structure is dominated by the massive investment required to get an entirely new class of aircraft certified and ready for mass production. It's a burn rate that reflects a company building hardware from the ground up while simultaneously navigating complex regulatory hurdles.

The single largest controllable cost driver is the engineering and testing required for airworthiness. Joby Aviation, Inc. reported $136.4 million in Research and Development spending for the second quarter of 2025 alone. This spending directly fuels the final push through the Federal Aviation Administration (FAA) Type Certification process. To be fair, this R&D spend is not just abstract; it covers personnel, software development, prototype manufacturing, and the rigorous certification efforts needed to move the first conforming aircraft into Type Inspection Authorization (TIA) flight testing.

Scaling up production is the next huge cost center. Joby Aviation, Inc. completed the expansion of its Marina, California manufacturing site, which now covers 435,000 total square feet, with the plan to double capacity there to 24 aircraft per year. Furthermore, the Dayton, Ohio facility is being established with the long-term potential to produce up to 500 aircraft annually. These physical expansions require significant upfront capital outlay.

The company's overall financial planning reflects this high-cost environment. Joby Aviation, Inc. continues to estimate that its use of cash, cash equivalents, and short-term investments during 2025 will range between $500 million and $540 million, excluding the potential impact of its proposed acquisition of the passenger business of Blade. This projected cash burn is the reality of pre-revenue aerospace development.

Here's a quick look at some of the key financial data points from the recent reporting period:

• R&D expenses for the twelve months ending September 30, 2025, reached $0.542B.
• Q2 2025 use of cash totaled $112 million, which included about $12 million on property and equipment.
• Q3 2025 cash flow for capital expenditures was reported at $-13.02 Mil.
• The company is in the final stage of certification, with TIA testing by Joby pilots expected to start later in 2025.

The costs associated with regulatory compliance and certification are deeply embedded across multiple line items, but they are a non-negotiable component of the business model. Joby Aviation, Inc. is working through the fourth of five stages of its FAA type certification program. This process demands thousands of hardware and software tests that must be documented and validated for the FAA to issue the Type Certificate required for commercial operation. Honestly, this is where the biggest near-term risk to the cost runway lies.

To give you a clearer picture of the scale of spending, here are some of the key financial metrics:

Cost Category/Metric	Period	Amount
Research and Development Spending	Q2 2025	$136.4 million
Projected Full-Year 2025 Cash Use	Full Year 2025 Estimate	$500 million to $540 million
Cash Flow for Capital Expenditures	Three Months Ended Sep. 2025	$-13.02 Mil
Property and Equipment Spending	Q2 2025	About $12 million
Total Operating Expenses (as part of cash use)	Q2 2025	Contributed to $112 million cash use

Operating expenses also cover the necessary activities to transition from development to service readiness. This includes the costs associated with maturing flight operations, such as the completion of point-to-point flights and demonstrations for partners and potential customers, like the flights conducted in Osaka for World Expo 2025. These activities are essential for proving commercial viability and securing future revenue streams, even though they are currently pure cost drivers.

Joby Aviation, Inc. (JOBY) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for Joby Aviation, Inc. as of late 2025, and honestly, it's a mix of current operations and future promises. The immediate top-line performance is not yet from selling your own electric vertical take-off and landing (eVTOL) rides, but from the acquired helicopter business and defense work. The company reported third quarter 2025 revenue of $22.6 million. This revenue is primarily from non-core operations while the core eVTOL certification is finalized.

The passenger service revenue from the acquired Blade business is a key component, showing demand signals ahead of your own eVTOL launch. In the third quarter of 2025, Blade transported approximately 40,000 customers. This existing operation is being integrated with the Uber partnership to connect millions of daily users with vertical lift potential.

To be fair, the Q3 2025 revenue of $22.6 million breaks down into two main buckets, showing where the near-term cash is coming from:

Revenue Component	Q3 2025 Amount (USD Millions)
Blade Passenger Service	~14
Defense & Engineering (incl. Agility Prime)	~9
Total GAAP Revenue	22.6

Government contracts and aircraft sales are another significant source, even before your own commercial service begins. You are seeing revenue from defense/engineering work. The U.S. Government's eIPP program is pulling early demand for your aircraft forward, and the Department of Defense has requested $9.4 billion in its FY26 budget to advance autonomous and hybrid aircraft.

Looking further out, aircraft sales to third-party commercial operators represent massive potential value, grounded in existing agreements. These are the pre-orders that secure future manufacturing slots and revenue:

• Agreement with Abdul Latif Jameel for potential deployment of up to 200 aircraft in Saudi Arabia and surrounding regions, valued at approximately $1 billion.
• Agreement with ANA Holdings to explore deployment of over 100 aircraft in Japan.

This positions Joby Aviation, Inc. to start generating revenue from aircraft deliveries once certification is complete.

Early-stage technology and service agreements are also being monetized, setting up durable, recurring revenue streams. For instance, the vertical integration and focus on OEM (Original Equipment Manufacturer) sales open up the aftermarket. Since eVTOL aircraft will need battery replacements roughly every 10-20 months, battery revenue over time is expected to exceed the initial OEM sale. Analysts estimate the OEM market at $250 billion and the aftermarket at $750 billion. Plus, you have technology acceleration through partnerships, such as being named the NVIDIA IGX Thor launch partner and developing a hybrid-electric demonstrator with L3Harris.

Finance: draft 13-week cash view by Friday.