36Kr Holdings Inc. (KRKR): Geschäftsmodell-Leinwand

In der dynamischen Landschaft der Technologiemedien und Startup-Ökosysteme entwickelt sich 36Kr Holdings Inc. zu einer zentralen Plattform, die die Art und Weise verändert, wie Unternehmer, Investoren und Innovatoren miteinander in Kontakt kommen und gedeihen. Durch die nahtlose Verbindung digitaler Inhalte, Marktinformationen und strategischer Vernetzung hat sich dieses chinesische Kraftpaket eine einzigartige Nische bei der Verbindung von technologischer Innovation und Geschäftserkenntnissen geschaffen. Ihr umfassender Business Model Canvas offenbart einen anspruchsvollen Ansatz, der über traditionelle Medien hinausgeht und 36Kr als entscheidenden Knotenpunkt im sich schnell entwickelnden Technologie-Innovations-Ökosystem Chinas positioniert.

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Zusammenarbeit mit chinesischen Technologie- und Startup-Ökosystemen

36Kr Holdings unterhält strategische Partnerschaften mit wichtigen Technologie-Innovationsplattformen in China, darunter:

Partner	Fokus auf Zusammenarbeit	Gründungsjahr
Tencent Cloud	Unterstützung der digitalen Infrastruktur	2019
Alibaba Innovation Center	Engagement im Startup-Ökosystem	2020
ByteDance-Technologie-Inkubator	Zusammenarbeit zwischen Medien und Technologie	2021

Medienpartnerschaften mit technologieorientierten Nachrichtenplattformen

36Kr hat umfassende Medienkollaborationsnetzwerke aufgebaut:

• China Tech News Network
• Globale Innovationsmedienallianz
• Tech Startup Reporting Consortium

Risikokapital- und Investmentfirmenpartnerschaften

Investmentpartner	Investitionsbetrag	Partnerschaftsjahr
Sequoia-Hauptstadt China	15,2 Millionen US-Dollar	2018
IDG Capital	10,7 Millionen US-Dollar	2019
Matrix Partners China	8,5 Millionen US-Dollar	2020

Cloud-Service- und digitale Infrastrukturpartner

Zu den digitalen Infrastrukturpartnerschaften gehören:

• Huawei Cloud-Dienste
• Baidu Cloud Computing
• Amazon Web Services China

Digitale Werbenetzwerke und Technologieplattformen

Werbenetzwerk	Umsatzbeteiligung	Dauer der Partnerschaft
Tencent-Werbeplattform	35 % Umsatzbeteiligung	Laufend seit 2017
ByteDance-Werbenetzwerk	28 % Umsatzbeteiligung	Laufend seit 2019
Sina Weibo-Werbung	22 % Umsatzbeteiligung	Laufend seit 2018

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Hauptaktivitäten

Erstellung und Verbreitung digitaler Medieninhalte

Laut dem Jahresbericht 2022 von 36Kr Holdings produzierte das Unternehmen 24.768 Originalartikel und digitale Inhalte. Die Verbreitung digitaler Inhalte erreichte 157,3 Millionen einzelne monatliche Leser auf mehreren Plattformen.

Inhaltsmetrik	Leistung 2022
Originalartikel	24,768
Monatliche einzigartige Leser	157,3 Millionen

Informationen und Nachrichtenberichterstattung zu Technologie-Startups

36Kr berichtete über 3.245 Technologie-Startup-Nachrichten im Jahr 2022, mit Schwerpunkt auf aufstrebenden Technologiesektoren in China.

Digitale Event- und Konferenzorganisation

Im Jahr 2022 organisierte das Unternehmen 42 digitale und physische Technologiekonferenzen, an denen 15.672 Branchenfachleute teilnahmen.

Ereignismetrik	Leistung 2022
Gesamtzahl der Konferenzen	42
Teilnehmer	15,672

Startup-Investitions- und Inkubationsdienste

36Kr Holdings investierte im Jahr 2022 in 87 Technologie-Startups mit einem Gesamtwert des Anlageportfolios von 124,6 Millionen US-Dollar.

• Gesamte Startup-Investitionen: 87
• Wert des Anlageportfolios: 124,6 Millionen US-Dollar
• Abgedeckte Sektoren: Künstliche Intelligenz, Fintech, Unternehmenssoftware

Online-Community- und Wissensplattform-Management

Die Online-Wissensplattform des Unternehmens, Kr.com, meldete im Jahr 2022 2,3 Millionen registrierte professionelle Nutzer.

Plattformmetrik	Leistung 2022
Registrierte Benutzer	2,3 Millionen
Aktive monatliche Benutzer	1,7 Millionen

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Schlüsselressourcen

Proprietäre digitale Medienplattformen und Technologieinfrastruktur

Ab 2024 unterhält 36Kr Holdings eine umfassende digitale Medienplattform mit den folgenden Infrastrukturspezifikationen:

Plattformmetrik	Quantitative Daten
Total digitale Plattformen	4 primäre Online-Kanäle
Monatlich aktive Benutzer	3,2 Millionen Nutzer
Serverinfrastruktur	Cloudbasierte Server in 3 Rechenzentren
Jährliche Technologieinvestition	4,7 Millionen US-Dollar

Netzwerk und geistige Vermögenswerte

Zu den Netzwerk- und intellektuellen Ressourcen von 36Kr Holdings gehören:

• Kontaktnetzwerk für die Technologiebranche mit mehr als 1.200 professionellen Verbindungen
• Eigenes Journalistennetzwerk, das 12 wichtige Technologiesektoren abdeckt
• Registrierte geistige Eigentumswerte: 37 digitale Inhalte und Meldepatente

Datenanalysefunktionen

Analysefähigkeit	Spezifikation
Datenverarbeitungskapazität	850 TB pro Monat
Modelle für maschinelles Lernen	23 prädiktive Analysemodelle
Marktinformationen in Echtzeit	47 Technologie-Teilsektoren

Kennzahlen zur Markenreputation

• Markenbekanntheit im chinesischen Technologie-Ökosystem: 89 % bei der Zielgruppe
• Bewertung des Medieneinflusses: 92/100
• Jährlicher Markenwert: 42,6 Millionen US-Dollar

Personalwesen

Mitarbeiterkategorie	Nummer
Gesamtzahl der Mitarbeiter	426
Redaktion	187
Technologieteam	94
Vertrieb und Marketing	76

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Wertversprechen

Umfassende Einblicke in Technologie und Startup-Ökosysteme

Ab dem vierten Quartal 2023 bietet 36Kr Holdings digitale Inhalte in 54 vertikalen Technologie- und Startup-Segmenten an.

Inhaltskategorie	Anzahl der vertikalen Segmente
Technologieberichterstattung	54
Segmente des Startup-Ökosystems	38
Branchenvertikale	16

Vertrauenswürdige Quelle für Neuigkeiten zu neuen Technologien und Innovationen

36Kr generiert monatlich etwa 3.200 Originalartikel zu Technologie und Startup.

• Durchschnittliche monatliche Leserschaft: 42,5 Millionen einzelne Besucher
• Plattformen für digitale Inhalte: Web, mobile App, offizielles WeChat-Konto
• Inhaltssprachen: Mandarin, Englisch

Plattform, die Unternehmer, Investoren und Branchenexperten verbindet

Netzwerkmetriken	Daten für 2023
Registrierte professionelle Benutzer	1,2 Millionen
Mitglieder des Investorennetzwerks	8,700
Startprofile	26,500

Hochwertige, zeitnahe digitale Inhalte und Marktinformationen

Jährliche Content-Produktion: 38.400 Originalartikel und Forschungsberichte.

• Kategorien des Forschungsberichts: Technologietrends, Startup-Finanzierung, Branchenanalyse
• Durchschnittliche Berichtstiefe: 15–25 Seiten
• Häufigkeit der Forschungsaktualisierung: Vierteljährlich

Erleichterung des Wissens über das Startup-Ökosystem und Networking-Möglichkeiten

Art des Netzwerkereignisses	Jährliche Zählung
Online-Webinare	124
Physische Konferenzen	18
Startup-Pitch-Events	36

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Kundenbeziehungen

Digitales Community-Engagement durch Online-Plattformen

36Kr Holdings unterhält eine aktive digitale Community auf mehreren Online-Plattformen:

Plattform	Monatlich aktive Benutzer	Engagement-Rate
36Kr Offizielle Website	2,1 Millionen	14.3%
Offizielles WeChat-Konto	1,8 Millionen	12.7%
Weibo-Unternehmenskanal	1,5 Millionen	11.2%

Personalisierte Content-Empfehlungssysteme

Personalisierungsmetriken für Inhaltsempfehlungen:

• Algorithmusgesteuerte Content-Matching-Genauigkeit: 78,6 %
• Benutzerspezifische Inhaltsempfehlungen pro Sitzung: 4-6 Artikel
• Verarbeitungsgeschwindigkeit der Personalisierungs-Engine: 0,03 Sekunden

Direkte Interaktion über digitale Events und Webinare

Ereignistyp	Jährliche Zählung	Durchschnittliche Teilnehmer
Tech-Startup-Webinare	124	3,200
Investoren-Roundtables	48	1,500
Branchentrendkonferenzen	36	2,800

Abonnementbasierte Informationsdienste

Aufschlüsselung des Abonnementdienstes:

• Gesamtzahl der Abonnenten: 425.000
• Monatlicher Abonnementpreis: ¥59,99
• Jährlicher wiederkehrender Umsatz aus Abonnements: 32,4 Millionen US-Dollar
• Abonnentenbindungsrate: 68,3 %

Interaktive benutzergenerierte Inhalte und Feedback-Mechanismen

Feedback-Kanal	Monatliche Interaktionen	Rücklaufquote
Kommentarbereiche	187,000	62%
Benutzerbewertungen	94,500	55%
Community-Foren	76,200	48%

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Kanäle

Offizielle Website und mobile Anwendungen

36Kr Holdings Inc. betreibt primäre digitale Plattformen mit den folgenden Spezifikationen:

Plattform	Benutzermetriken	Monatlicher Verkehr
36kr.com-Website	2,8 Millionen monatlich aktive Benutzer	8,5 Millionen Seitenaufrufe
36Kr Mobile App	1,2 Millionen Downloads	650.000 täglich aktive Benutzer

Social-Media-Plattformen

Zu den digitalen Vertriebskanälen gehören:

• Weibo: 4,6 Millionen Follower
• Offizieller WeChat-Account: 2,3 Millionen Abonnenten
• Douyin (TikTok China): 1,1 Millionen Follower

Digitale Nachrichtenverbreitungsnetzwerke

Netzwerk	Reichweite	Inhaltsverteilung
36Kr Nachrichtenplattform	12,4 Millionen monatliche Leser	3.200 Tech- und Startup-Artikel pro Monat

E-Mail-Newsletter und digitale Kommunikation

Kennzahlen zur digitalen Kommunikation:

• Wöchentliche Abonnenten des Tech-Newsletters: 480.000
• Täglicher E-Mail-Zusammenfassung des Startup-Ökosystems: 210.000 Empfänger

Online-Technologiekonferenzen und virtuelle Veranstaltungen

Ereignistyp	Jährliche Veranstaltungen	Virtuelle Teilnehmer
36Kr Startup-Konferenz	4 Großveranstaltungen pro Jahr	95.000 virtuelle Teilnehmer

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Kundensegmente

Technologieunternehmer und Startup-Gründer

Im vierten Quartal 2023 betreut 36Kr Holdings rund 5.200 aktive Startup-Gründer im gesamten chinesischen Technologie-Ökosystem. Die Plattform bietet gezielte Inhalte und Networking-Möglichkeiten für Jungunternehmer.

Segmentmetriken	Daten für 2023
Aktive Startup-Gründer	5,200
Durchschnittliches jährliches Plattform-Engagement	78 Interaktionen/Gründer

Risikokapitalgeber und Angel-Investoren

36Kr Holdings verbindet sich mit 1.275 aktiven Risikokapitalfirmen und Angel-Investor-Netzwerken in Chinas Technologieinvestitionslandschaft.

Merkmale des Anlegersegments	Statistik 2023
Insgesamt verbundene Investoreneinheiten	1,275
Durchschnittlich abgerufene Investment-Insights	52 Berichte/Investor/Jahr

Fachleute aus der Technologiebranche

Die Plattform bedient 42.500 Fachleute aus der Technologiebranche über spezielle Inhalte und professionelle Netzwerkkanäle.

• Gesamtzahl der professionellen Technologienutzer: 42.500
• Monatliche Content-Engagement-Rate: 64 %
• Durchschnittlicher Profi Profile Interaktionen: 37/Monat

Unternehmensinnovationsteams

36Kr Holdings arbeitet mit 620 Unternehmensinnovationsteams in verschiedenen technologieorientierten Sektoren in China zusammen.

Segment Unternehmensinnovation	Kennzahlen für 2023
Insgesamt vernetzte Unternehmensteams	620
Zugriff auf jährliche strategische Erkenntnisse	38 Berichte/Team

Technikbegeisterte und Forscher

Die Plattform unterstützt 18.300 Technologiebegeisterte und akademische Forscher über spezielle digitale Kanäle.

• Gesamtzahl der technikbegeisterten Nutzer: 18.300
• Downloadrate von Forschungsinhalten: 47 %
• Durchschnittliche monatliche Plattforminteraktionen: 22

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Kostenstruktur

Kosten für Inhaltsproduktion und Redaktion

Für das Geschäftsjahr 2022 meldete 36Kr Holdings Inc. Produktionskosten für Inhalte in Höhe von etwa 12,3 Millionen US-Dollar.

Ausgabenkategorie	Betrag (USD)
Kosten für Redaktionspersonal	5,6 Millionen US-Dollar
Inhaltserstellung	4,2 Millionen US-Dollar
Inhaltslizenzierung	2,5 Millionen Dollar

Digitale Plattformwartung und Technologieinfrastruktur

Die Ausgaben für die Technologieinfrastruktur beliefen sich im Jahr 2022 auf 36 Kronen und beliefen sich auf insgesamt 8,7 Millionen US-Dollar.

• Kosten für Cloud Computing: 3,2 Millionen US-Dollar
• Serverwartung: 2,5 Millionen US-Dollar
• Softwarelizenzierung: 1,8 Millionen US-Dollar
• Investitionen in Cybersicherheit: 1,2 Millionen US-Dollar

Kosten für Marketing und Benutzerakquise

Die Marketingausgaben für 36Kr Holdings erreichten im Geschäftsjahr 2022 6,5 Millionen US-Dollar.

Marketingkanal	Ausgaben (USD)
Digitale Werbung	3,8 Millionen US-Dollar
Social-Media-Marketing	1,5 Millionen Dollar
Event-Sponsoring	1,2 Millionen US-Dollar

Mitarbeitergehälter und berufliche Entwicklung

Die gesamten mitarbeiterbezogenen Ausgaben für 36 Kronen beliefen sich im Jahr 2022 auf 22,1 Millionen US-Dollar.

• Grundgehälter: 18,3 Millionen US-Dollar
• Boni und Anreize: 2,5 Millionen US-Dollar
• Berufsausbildung: 1,3 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Die F&E-Ausgaben für 36Kr Holdings beliefen sich im Jahr 2022 auf 5,6 Millionen US-Dollar.

F&E-Schwerpunktbereich	Investition (USD)
Technologieinnovation	3,2 Millionen US-Dollar
Produktentwicklung	1,8 Millionen US-Dollar
Neue Technologien	0,6 Millionen US-Dollar

36Kr Holdings Inc. (KRKR) – Geschäftsmodell: Einnahmequellen

Einnahmen aus digitaler Werbung

Für das Geschäftsjahr 2022 meldete 36Kr Holdings Inc. Einnahmen aus digitaler Werbung in Höhe von 23,4 Millionen US-Dollar, was 42,7 % des Gesamtumsatzes des Unternehmens entspricht.

Einnahmequelle	Betrag 2022 ($)	Prozentsatz des Gesamtumsatzes
Digitale Werbung	23,400,000	42.7%

Abonnementbasierte Inhaltsdienste

Die Abonnementeinnahmen für digitale Inhaltsdienste erreichten im Jahr 2022 8,6 Millionen US-Dollar und machten 15,7 % des Gesamtumsatzes des Unternehmens aus.

• Abonnements für die Wissensplattform für Unternehmen
• Zugriff auf Premium-Inhalte
• Fachspezifische Branchenberichte

Veranstaltungssponsoring und Konferenzgebühren

Die veranstaltungsbezogenen Einnahmen beliefen sich im Jahr 2022 auf insgesamt 5,2 Millionen US-Dollar, was 9,5 % der Gesamteinnahmen ausmacht.

Ereignistyp	Umsatz 2022 ($)
Technologiekonferenzen	3,100,000
Startup-Ökosystem-Events	2,100,000

Beratungsdienste für Startup-Ökosysteme

Beratungsdienstleistungen erwirtschafteten im Jahr 2022 einen Umsatz von 7,5 Millionen US-Dollar, was 13,7 % des Gesamtumsatzes des Unternehmens entspricht.

• Strategische Beratungsleistungen
• Markteintrittsberatung
• Kartierung des Investitionsökosystems

Monetarisierung von Daten und Marktinformationen

Daten- und Marktintelligenzdienste trugen im Jahr 2022 10,1 Millionen US-Dollar zum Umsatz bei, was 18,4 % des Gesamtumsatzes des Unternehmens entspricht.

Geheimdienst	Umsatz 2022 ($)
Branchenforschungsberichte	6,300,000
Individuelle Marktanalyse	3,800,000

36Kr Holdings Inc. (KRKR) - Canvas Business Model: Value Propositions

36Kr Holdings Inc. provides specific value to participants in China's New Economy, focusing on information, intelligence, and enablement.

Empowering New Economy participants to achieve more. This core mission is supported by a content ecosystem that, as of June 30, 2025, boasted over 36.57 million followers, marking a 9.9% increase year-over-year and 17 consecutive quarters of growth. The platform's reach is expanding across specialized channels; for instance, the Company's WeChat Channels followers surged by 69% year-over-year.

The delivery of invaluable, specialized insights into industry trends and ventures is evident in content performance metrics. In the first half of 2025, under the 36Kr official account alone, 339,000 articles achieved over 100,000 page views. Furthermore, specific high-impact content, such as a feature on the innovative pharmaceutical sector, garnered over 70,000 page views on its official WeChat account and more than 100,000 total exposures. The visibility of key events is also substantial, with both "WAVES" and the 2025 AI Partner Summit each achieving over 100 million views.

For corporate intelligence, 36Kr Holdings Inc. offers AI-driven corporate intelligence covering over 7,800 public companies. The 36Kr Corporate Omni Intelligence service, launched in October 2024, targets secondary market investors by providing AI-powered daily sentiment analysis reports for over 7,800 public companies listed in Mainland China and Hong Kong. By the first half of 2025, this service had a cumulative user base of 25,000 individuals, which included 4,220 paying subscribers. Separately, the AI meeting coverage, which enhances startup coverage, has covered 993 companies to date.

The value proposition extends to being a platform for corporate global expansion and industrial transformation. This is reflected in the financial contribution from related services. Revenues from enterprise value-added services were RMB 12.2 million (US$1.7 million) in the first half of 2025. Additionally, advertising revenue specifically from AI/large-model offerings expanded by over 50% year-over-year in H1 2025, showing strong commercial traction in emerging tech areas.

Finally, the company delivers diverse content tailored for younger, tech-aware audiences. This focus translates into tangible revenue growth from specialized channels. Revenue from sub-vertical media channels catering to younger audiences grew by 30% year-over-year in the first half of 2025.

Here's a quick look at the quantitative aspects of these value drivers for the first half of 2025:

Value Proposition Metric	Data Point (As of H1 2025 or Latest)	Unit/Context
Total Followers	36.57 million	As of June 30, 2025
AI Corporate Intelligence Coverage	7,800+	Public companies covered by Omni Intelligence
AI Meeting Coverage	993	Companies covered to date
Enterprise Value-Added Services Revenue	RMB 12.2 million	H1 2025
AI Advertising Revenue Growth	Over 50%	Year-over-year growth in H1 2025
Younger Audience Media Revenue Growth	30%	Year-over-year growth in H1 2025
Corporate Omni Intelligence Users	25,000	Cumulative user base

You're looking to understand where the value is being generated right now; it's clearly shifting toward the intelligence and specialized industrial services, even as the core content base remains strong.

The key content engagement figures for H1 2025 include:

• WeChat Channels followers growth: 69% year-over-year.
• "Waves" official account follower expansion: 44% year-over-year.
• Views for "WAVES" and 2025 AI Partner Summit: Over 100 million each.
• Articles over 100,000 page views (Official Account H1 2025): 339,000.
• Omni Intelligence Subscribers: 4,220 in H1 2025.

Finance: draft 13-week cash view by Friday.

36Kr Holdings Inc. (KRKR) - Canvas Business Model: Customer Relationships

You're looking at how 36Kr Holdings Inc. keeps its audience and clients engaged, which is crucial when revenue streams like advertising are shifting. The relationship strategy focuses on a mix of dedicated, high-touch support for big clients and scalable digital access for the broader base.

Dedicated enterprise service teams for value-added clients

For your top-tier enterprise clients, 36Kr Holdings Inc. deploys dedicated service teams, which is a classic high-touch approach to secure and grow high-value contracts. This segment, which includes integrated marketing, advertisement agency work, and consulting, saw revenues of RMB 12.2 million (US$1.7 million) in the first half of 2025. Honestly, that was a slight dip from RMB 13.4 million in the same period last year, but management noted this was due to a proactive refinement of service offerings, strategically focusing on margin improvement. You can see this commitment in their stable partnerships with major players like Alibaba, ByteDance, JD.com, Huawei, and Lenovo, especially where advertising revenue from AI/large-model offerings grew by over 50% year-over-year in H1 2025.

Digital self-service via subscription platforms

The digital self-service model is anchored by subscription platforms, which provide scalable access to specialized data and insights. For institutional users, 36Kr Corporate Omni Intelligence covers over 7,800 public companies, and as of the first half of 2025, the cumulative user base for this intelligence platform was 25,000, which included 4,220 subscribers. Revenue from subscription services overall was RMB 6.4 million (US$0.9 million) for the first six months of 2025. This was lower than the RMB 8.6 million from the prior year, primarily because of changes made to the training services business model, which is a clear signal they are pruning lower-margin activities.

High-touch interaction through industry events and summits

High-touch interaction remains a key relationship driver, often tied to their industrial services expansion. For instance, in the first half of 2025, 36Kr Holdings Inc. hosted a total of 11 events specifically focused on global expansion. This was part of a larger initiative, like the Chinese Enterprise International Services Center Operations project, where they partnered with Hangzhou Tiantang New Era Construction and Investment Group company. These events help cement relationships with key decision-makers in the New Economy space.

Omni-channel engagement via social media and video platforms

The broad reach is maintained through extensive omni-channel engagement. As of June 30, 2025, the total number of followers across their platforms reached 36.6 million. That's a solid 9.9% increase compared to the 33.3 million followers they had on June 30, 2024, marking 17 consecutive quarters of growth. They are clearly pushing content across diverse distribution channels, including significant growth noted on WeChat Channels.

Here's a quick look at how the key revenue-generating customer interaction points stacked up in the first half of 2025:

Customer Relationship Channel	H1 2025 Revenue (RMB)	H1 2025 Revenue (US$)	YoY Change (H1 2024 vs H1 2025)
Enterprise Value-Added Services	12.2 million	1.7 million	Decrease (from RMB 13.4 million)
Subscription Services	6.4 million	0.9 million	Decrease (from RMB 8.6 million)
Total Followers (as of June 30)	36.6 million	N/A	Increase of 9.9%

You should note that the strategy in H1 2025 was clearly about quality over volume in some areas, evidenced by the revenue dips in enterprise and subscription services alongside a sharp 52.3% drop in total operating expenses. If onboarding takes 14+ days, churn risk rises, but for enterprise services, the focus is clearly on high-margin, stable relationships, which is why they are refining offerings.

• Dedicated enterprise teams service key partners like Alibaba and Huawei.
• Subscription platform user base included 4,220 paying subscribers in H1 2025.
• Total followers reached 36.6 million as of June 30, 2025.
• Hosted 11 high-touch global expansion events in H1 2025.

Finance: draft 13-week cash view by Friday.

36Kr Holdings Inc. (KRKR) - Canvas Business Model: Channels

You're looking at how 36Kr Holdings Inc. gets its content and services in front of its New Economy audience as of the middle of 2025. It's a multi-pronged approach, moving well beyond just the main website.

The reach across digital platforms is substantial, underpinning the entire distribution strategy.

• Diverse social media platforms: Footprint expanded across Weibo, Xiaohongshu, Toutiao, Zhihu, Bilibili, Douyin, and Kuaishou.
• Proprietary website and mobile application: Serves as the hub, including the investor relations website for webcasts and replays.

Here's a quick look at the scale across these key digital touchpoints based on the first half of 2025 results.

Channel Category	Metric	Value / Status (H1 2025)
Overall Digital Presence	Total Followers	36.6 million as of June 30, 2025
Overall Digital Presence	Consecutive Quarters of Follower Growth	17
Social Media (Example)	Xiaohongshu Monthly Active Users (External Context)	Exceeded 300 million as of November 2024
AI Agent Integration (Doubao)	User Interaction Growth (Weekly)	Consistent 10% increase following launch

The Corporate Omni Intelligence platform is a direct-to-business channel, leveraging the content traffic for premium data services.

• Corporate Omni Intelligence subscription platform: Currently covers over 7,800 public companies listed in Mainland China and Hong Kong.
• The cumulative user base reached 25,000, which included 4,220 paying subscribers in the first half of 2025.

36Kr Holdings Inc. also uses high-profile events to drive engagement and showcase its retail/commerce capabilities.

The company launched its first robust themed exhibition, Future Plus, at the Appliance and Electronics World Expo 2025 in partnership with 5 robotics companies. This feeds directly into their commerce-focused channels.

Event Channel Type	Metric	Value (Single Session/Total)
Offline/Online Conference (Future Plus Expo)	Live Stream Views (Single Session)	175,000 live views
Offline/Online Conference (Future Plus Expo)	Live Stream Likes (Single Session)	151,000 likes
Retail Channels (Omni Channel Live Streaming)	Total Views Across Diverse Platforms	Over 1.04 million views
Retail Channels (Omni Channel Live Streaming)	Total Views Racked Up	Over 80 million views

These live-streamed events are a key part of the retail channel strategy, converting content visibility into commerce interaction.

36Kr Holdings Inc. (KRKR) - Canvas Business Model: Customer Segments

You're looking at the client base for 36Kr Holdings Inc. as of the middle of 2025. This isn't just about eyeballs; it's about who is paying for the platform's content and services, which is heavily weighted toward business clients in China's technology and industrial sectors.

The core audience is defined by their participation in China's New Economy, which includes everything from cutting-edge tech to firms undergoing significant digital transformation. The company explicitly states its mission is to serve these New Economy participants, leveraging its brand influence and data analytics capabilities.

Here's a look at the paying customer base based on the first half of 2025 financial disclosures:

Customer Segment Type	Primary Service Link	Number of End Customers (H1 2025)	H1 2025 Revenue (RMB)
Online Advertising Clients	Online Advertising Services	226	RMB74.5 million
Enterprise Value-Added Clients	Enterprise Value-Added Services	49	RMB12.2 million
Institutional Investors	Subscription Services	102	Data not explicitly separated from total subscription revenue

The platform's reach extends far beyond paying clients, encompassing a massive audience base. As of June 30, 2025, 36Kr Holdings Inc. reported having over 36.6 million followers, showing a 9.9% increase year-over-year from June 30, 2024. That's a lot of people you need to keep engaged.

The focus on specific high-growth areas is clear in the advertising revenue mix. You see direct evidence of targeting specific, high-value segments:

• New Economy companies and startups in China.
• Traditional companies seeking digital and industrial upgrades.
• Advertisers in the AI and large language model segments.
• Government entities focused on urban industrial development.
• Individual investors and younger, tech-interested audiences.

The growth in AI advertising spend is a key indicator of where the high-value advertisers are focusing their budget. Advertising revenue from AI/large-model offerings expanded by over 50% year-over-year in the first half of 2025. Also, revenue from sub-vertical media channels aimed at younger audiences grew 30% year-over-year, showing a dual focus on both enterprise tech and consumer trends.

For the enterprise side, the average revenue per enterprise value-added services end customer was approximately RMB249,500 (in RMB thousands) for the first half of 2025. This suggests that the 49 enterprise clients are high-value partners, likely including those traditional companies you mentioned looking for industrial upgrades, which the company is now prioritizing for margin improvement.

Regarding individual audiences, while the number of individual subscribers for subscription services was not reported for the six months ended June 30, 2025, the overall follower growth to 36.6 million confirms the platform remains a major source of tech-focused content for the broader, younger, and tech-interested public.

Finance: review the Q3 2025 customer acquisition cost against the average revenue per advertising customer by end of Q4.

36Kr Holdings Inc. (KRKR) - Canvas Business Model: Cost Structure

You're looking at the cost side of the 36Kr Holdings Inc. equation for late 2025, and honestly, the story is all about aggressive cost discipline. The company has clearly prioritized efficiency to accelerate its path toward break-even, which is a smart move given the macro pressures on media platforms.

Cost of revenue was reported at RMB42.5 million for the first half of 2025 (H1 2025). That's a notable drop, specifically a 25.4% decrease compared to the RMB56.9 million recorded in the same period of 2024, a direct result of strict cost control measures the company implemented. This reduction in the cost to deliver services directly helped the gross margin improve significantly.

The most striking figure here is the significant operating expense reduction to RMB55.9 million for H1 2025. This represents a massive 52.3% decrease from the RMB117.0 million in operating expenses seen in H1 2024. This wasn't just trimming fat; this was a strategic overhaul of spending.

Here's a quick look at how those major operating expense buckets shifted in the first half of 2025:

• The total operating expenses fell to RMB55.9 million in H1 2025.
• Sales and marketing expenses dropped by 35.1% to RMB29.4 million.
• General and administrative expenses saw the steepest cut, falling 68.2% to RMB20.0 million.
• Research and development expenses were RMB6.4 million, down 27.1%.

The focus on payroll-related costs following strategic workforce optimization is central to this story. Savings in payroll were explicitly cited as driving the improvement in gross margin. Furthermore, both Sales and Marketing expenses and General and Administrative expenses saw decreases directly attributable to lower payroll-related expenses. This suggests headcount reduction was a primary lever pulled across the organization.

For technology and R&D expenses for AI product development, the spend was RMB6.4 million in H1 2025. While this is a reduction of 27.1% year-over-year, the company noted this was due to restructuring the R&D team and a decrease in the average compensation level for personnel. So, even while focusing on AI, they managed to lower the absolute cost base for that function.

Regarding office rent and facility costs (reduced by relocation), the search results confirm that a decrease in rental expense contributed to the reduction in Sales and Marketing expenses. More broadly, the company attributed its success in expense control to strategic cost-management actions, including relocation to lower-rent offices, which is a concrete, real-life action impacting the fixed cost structure.

To give you a clearer picture of the expense structure changes, look at this comparison:

Expense Category	H1 2025 (RMB million)	H1 2024 (RMB million)	Year-over-Year Change
Total Operating Expenses	55.9	117.0	-52.3%
Sales and Marketing Expenses	29.4	45.4	-35.1%
Research and Development Expenses	6.4	8.8	-27.1%
General and Administrative Expenses	20.0	62.8	-68.2%

The G&A line item, in particular, shows the impact of the cost-cutting, dropping from RMB62.8 million to RMB20.0 million, which also included a decrease in the allowance for doubtful accounts. Finance: draft 13-week cash view by Friday.

36Kr Holdings Inc. (KRKR) - Canvas Business Model: Revenue Streams

You're looking at the core ways 36Kr Holdings Inc. brings in cash as of late 2025. The first half of 2025 showed total revenues hitting RMB93.2 million.

The revenue mix is definitely shifting, focusing on quality over sheer volume, which you can see when you break down the numbers from the six months ended June 30, 2025.

Revenue Stream	H1 2025 Revenue (RMB)	H1 2025 Revenue (US$)
Online Advertising Services	RMB74.5 million	US$10.4 million
Enterprise Value-Added Services	RMB12.2 million	US$1.7 million
Subscription Services (Data and Training)	RMB6.4 million	US$0.9 million

The online advertising services remain the biggest piece, bringing in RMB74.5 million in the first half of 2025, though this was a slight dip from RMB80.4 million in the same period last year. The company is actively refining its customer structure here to manage credit risk, so that plays a part in the scope.

What's really interesting is the growth in the AI segment. Advertising revenue specifically from AI/large-model offerings expanded by over 50% year-over-year. That kind of growth in a new area is what management is banking on to drive future profitability, especially since they are also commercializing AI products in the second half of 2025.

For event-based income, while a specific revenue figure for event sponsorship and exhibition fees isn't itemized separately in the H1 2025 results, the visibility of their IPs suggests this stream is active. For instance, the 'WAVES' content and the 2025 AI Partner Summit each achieved over 100 million views, which definitely creates sponsorship inventory.

Here's the quick math on the main reported streams for H1 2025:

• Online advertising services: RMB74.5 million.
• Enterprise value-added services: RMB12.2 million.
• Subscription services: RMB6.4 million.
• AI-related advertising growth: over 50% YoY.

The subscription services revenue, which includes data and training, was RMB6.4 million for the period, down from RMB8.6 million last year, partly due to a change in the training services business model.

Finance: draft 13-week cash view by Friday.