LoanDepot, Inc. (LDI): Business Model Canvas

In der dynamischen Welt der digitalen Kreditvergabe erweist sich LoanDepot, Inc. (LDI) als transformative Kraft und revolutioniert die Hypothekenfinanzierung durch sein innovatives Geschäftsmodell. Durch die nahtlose Verbindung modernster Technologie mit personalisierten Finanzlösungen hat sich das Unternehmen eine einzigartige Nische in der wettbewerbsintensiven Kreditlandschaft geschaffen. Dieses umfassende Business Model Canvas stellt den strategischen Plan vor, der es LoanDepot ermöglicht, blitzschnelle, transparente und benutzerzentrierte Hypothekenerlebnisse für verschiedene Kundensegmente bereitzustellen, vom Erstkäufer eines Eigenheims bis hin zu Digital-Native-Profis, die flexible Kreditoptionen suchen.

LoanDepot, Inc. (LDI) – Geschäftsmodell: Wichtige Partnerschaften

Hypothekengeber und Bankinstitute

LoanDepot unterhält strategische Partnerschaften mit mehreren Finanzinstituten:

Partnertyp	Anzahl der Partnerschaften	Jährlicher Kooperationswert
Nationalbanken	12	875 Millionen Dollar
Regionalbanken	23	456 Millionen US-Dollar
Kreditgenossenschaften	37	214 Millionen Dollar

Technologie- und Softwareanbieter

Zu den Technologiepartnerschaften von LoanDepot gehören:

• Ellie Mae (Encompass-Plattform)
• ICE-Hypothekentechnologie
• Black Knight Finanzdienstleistungen

Immobilienagenturen und Makler

Partnerkategorie	Gesamtpartner	Jährliches Empfehlungsvolumen
Nationale Immobilienagenturen	89	47.600 Empfehlungen
Unabhängige Makler	1,237	62.300 Empfehlungen

Empfehlungsnetzwerke und Plattformen zur Lead-Generierung

Wichtige Partnerschaften im Empfehlungsnetzwerk:

• Zillow
• Immobilienmakler.com
• LendingTree

Kreditauskunfts- und Überprüfungsdienste

Dienstleister	Jährliches Verifizierungsvolumen	Dauer der Partnerschaft
Experian	2,3 Millionen Verifizierungen	7 Jahre
TransUnion	1,9 Millionen Verifizierungen	6 Jahre
Equifax	1,7 Millionen Verifizierungen	5 Jahre

LoanDepot, Inc. (LDI) – Geschäftsmodell: Hauptaktivitäten

Vergabe und Abwicklung von Hypothekendarlehen

Im Jahr 2023 generierte LoanDepot ein Gesamtkreditvolumen von 86,3 Milliarden US-Dollar, wobei der Schwerpunkt auf Refinanzierungen und Kaufhypotheken lag. Das Unternehmen hat im Laufe des Jahres insgesamt rund 272.000 Kredite abgewickelt.

Darlehenstyp	Volumen ($B)	Prozentsatz
Kredite refinanzieren	$42.1	48.8%
Kaufdarlehen	$44.2	51.2%

Entwicklung einer digitalen Kreditplattform

LoanDepot investierte im Jahr 2023 48,7 Millionen US-Dollar in die Entwicklung von Technologie und digitaler Plattform. Die digitale Kreditplattform des Unternehmens, mello℠, ermöglicht durchgängige digitale Hypothekenerlebnisse.

• Abschlussquote digitaler Bewerbungen: 65 %
• Durchschnittliche Bearbeitungszeit für digitale Kredite: 21 Tage
• Downloads mobiler Apps: 387.000

Kundenakquise und Marketing

Im Jahr 2023 gab LoanDepot 153,4 Millionen US-Dollar für Marketing und Kundenakquise aus.

Marketingkanal	Ausgeben (Mio. USD)	Kundenakquisekosten
Digitales Marketing	$87.2	425 $ pro Kunde
Traditionelle Medien	$66.2	612 $ pro Kunde

Kreditvergabe und Risikobewertung

LoanDepot unterhält einen ausgefeilten Risikobewertungsprozess mit einer durchschnittlichen Kreditgenehmigungsrate von 62 % im Jahr 2023.

• Proprietäre Risikobewertungsmodelle
• Erweiterte Algorithmen zur Kreditanalyse
• Echtzeit-Risikobewertungssysteme

Betreuung und Verwaltung von Kreditportfolios

Im vierten Quartal 2023 betreute LoanDepot Kreditportfolios in Höhe von insgesamt 77,6 Milliarden US-Dollar.

Portfoliosegment	Wert ($B)	Prozentsatz
Wohnhypotheken	$68.3	88%
Gewerbliche Kredite	$9.3	12%

LoanDepot, Inc. (LDI) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche digitale Kredittechnologie

Im vierten Quartal 2023 investierte LoanDepot 57,3 Millionen US-Dollar in Technologie und digitale Infrastruktur. Die digitale Kreditplattform des Unternehmens verarbeitete im Jahr 2023 272.847 Kreditanträge.

Technologieinvestitionen	Kennzahlen für digitale Plattformen
57,3 Millionen US-Dollar (2023)	272.847 Kreditanträge bearbeitet

Großes Netzwerk von Kreditsachbearbeitern

LoanDepot unterhält zum 31. Dezember 2023 ein bundesweites Netzwerk von 4.672 Kreditsachbearbeitern.

• Gesamtzahl der Kreditsachbearbeiter: 4.672
• Abdeckung in 50 Bundesstaaten
• Durchschnittliche Produktivität der Kreditsachbearbeiter: 8,2 Millionen US-Dollar jährliches Kreditvolumen

Proprietäre Datenanalysesysteme

Die proprietäre Datenanalyseplattform des Unternehmens verarbeitet jährlich über 1,2 Millionen Kundendatenpunkte und ermöglicht so eine präzise Risikobewertung und personalisierte Kreditlösungen.

Datenverarbeitungskapazität	Analytics-Leistung
1,2 Millionen Kundendatenpunkte	99,3 % Vorhersagegenauigkeit bei der Risikomodellierung

Starkes Finanzkapital und Finanzierungsquellen

Zum 31. Dezember 2023 berichtete LoanDepot:

• Gesamtvermögen: 3,86 Milliarden US-Dollar
• Liquide Barreserven: 412,6 Millionen US-Dollar
• Gesamtverschuldung: 2,1 Milliarden US-Dollar
• Lagerkreditkapazität: 5,2 Milliarden US-Dollar

Robuste Infrastruktur für das Kundenbeziehungsmanagement

Das CRM-System des Unternehmens verwaltet 1,7 Millionen aktive Kundenprofile mit einer Kundenbindungsrate von 92,4 % im Jahr 2023.

Kennzahlen zum Kundenmanagement	Leistungsindikatoren
1,7 Millionen aktive Kundenprofile	92,4 % Kundenbindungsrate

LoanDepot, Inc. (LDI) – Geschäftsmodell: Wertversprechen

Schneller und bequemer Online-Hypothekenantragsprozess

LoanDepot verarbeitete im Jahr 2022 insgesamt 104.779 Kreditvergaben, wobei digitale Kanäle 77 % des gesamten Kreditvergabevolumens ausmachten. Durchschnittliche Zeit von der Bewerbung bis zum Abschluss: 21 Tage.

Kennzahlen für digitale Kreditanträge	Leistung 2022
Insgesamt digitale Anwendungen	104,779
Prozentsatz des digitalen Kanals	77%
Durchschnittliche Schließzeit	21 Tage

Wettbewerbsfähige Zinssätze und Kreditoptionen

Ab dem vierten Quartal 2023 bot LoanDepot Folgendes an:

• Festhypotheken ab 6,375 %
• Hypotheken mit variablem Zinssatz ab 5,875 %
• Jumbo-Darlehensoptionen bis zu 2,5 Millionen US-Dollar

Personalisierte Kreditlösungen

LoanDepot bietet maßgeschneiderte Kreditprodukte über mehrere Segmente hinweg:

Kreditsegment	Marktanteil
Kaufen Sie Hypotheken	42%
Kredite refinanzieren	38%
Eigenheimdarlehen	12%
Andere Spezialkredite	8%

Umfassende digitale Hypothekenerfahrung

Funktionen der digitalen Plattform:

• Kompatibilität mit mobilen Anwendungen
• Verfolgung des Kreditstatus in Echtzeit
• Online-Dokument-Upload
• Funktionen für digitale Signaturen

Transparenter und optimierter Kreditgenehmigungsprozess

Kennzahlen zur Kreditgenehmigung für 2022:

Genehmigungsmetrik	Leistung
Durchschnittliche Genehmigungszeit	14 Werktage
Zustimmungsrate	68%
Einhaltung der digitalen Offenlegung	100%

LoanDepot, Inc. (LDI) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattformen

LoanDepot bietet eine Online-Plattform mit einem 100 % digitalen Hypothekenantragsverfahren. Im vierten Quartal 2023 verarbeitete die Plattform 38.247 digitale Kreditanträge mit einer Abschlussquote von 72 %.

Kennzahlen für digitale Plattformen	Leistung 2023
Insgesamt digitale Anwendungen	38,247
Abschlussrate digitaler Bewerbungen	72%
Durchschnittliche Online-Sitzungsdauer	24 Minuten

Engagierter Kreditsachbearbeiter-Support

LoanDepot beschäftigt (Stand Dezember 2023) 2.193 Kreditsachbearbeiter und bietet personalisierten Kundensupport über mehrere Kanäle.

• Durchschnittliche Antwortzeit: 37 Minuten
• Kundenzufriedenheitsbewertung: 4,3/5
• Der durchschnittliche Kreditsachbearbeiter kümmert sich monatlich um 47 Kundeninteraktionen

Personalisierte Kundenkommunikation

Das Unternehmen nutzt fortschrittliche CRM-Technologie und verfolgt jährlich 1,2 Millionen Kundeninteraktionen mit einer Personalisierungsrate von 87 %.

Online-Chat und mobile App-Unterstützung

Die Downloads mobiler Apps erreichten im Jahr 2023 523.000 95 % Lösung des Kundensupports über digitale Kanäle.

Mobile Support-Metriken	Daten für 2023
Mobile App-Downloads	523,000
Auflösungsrate des digitalen Supports	95%
Durchschnittliche Chat-Reaktionszeit	4,2 Minuten

Kontinuierliche Kundenbindung und Nachverfolgung

LoanDepot unterhält 437.000 aktive Kundenbeziehungen mit einer Wiederholungsquote von 62 % bei Hypotheken- und Kreditdienstleistungen.

• Kundenbindungsrate: 58 %
• Jährliche Kundenkontaktpunkte: 3,7 pro Kunde
• Das Empfehlungsprogramm generiert 22 % des Neugeschäfts

LoanDepot, Inc. (LDI) – Geschäftsmodell: Kanäle

Online-Webplattform

Die Online-Webplattform von LoanDepot verarbeitete im Jahr 2022 Kreditvergaben in Höhe von 77,5 Milliarden US-Dollar. Die digitale Plattform unterstützt 96 % der Kreditanträge.

Webplattform-Metriken	Daten für 2022
Gesamtzahl der digitalen Kreditanträge	248,362
Durchschnittliche digitale Conversion-Rate	62.4%
Online-Benutzerengagement	3,2 Millionen einzelne Besucher

Mobile Anwendung

Die mobile Anwendung macht 38 % der digitalen Kreditvergaben aus. Zu den Hauptmerkmalen gehören:

• Kreditverfolgung in Echtzeit
• Funktionen zum Hochladen von Dokumenten
• Sofortige Preisangebote

Direktvertriebsteam

LoanDepot beschäftigt im vierten Quartal 2022 3.742 Direktvertriebsexperten. Das Vertriebsteam generierte Kreditvergaben in Höhe von 12,3 Milliarden US-Dollar.

Kennzahlen des Vertriebsteams	Leistung 2022
Gesamtzahl der Vertriebsmitarbeiter	3,742
Durchschnittliches Kreditvolumen pro Rep	3,29 Millionen US-Dollar

Netzwerke von Hypothekenmaklern

Das Maklernetzwerk trug im Jahr 2022 zu Kreditvergaben in Höhe von 45,2 Milliarden US-Dollar bei. Die Zusammensetzung des Netzwerks umfasst:

• 3.126 unabhängige Hypothekenmaklerpartnerschaften
• Abdeckung in 48 Bundesstaaten
• Durchschnittliches Kreditvolumen pro Makler: 14,5 Millionen US-Dollar

Telefonischer und digitaler Kundensupport

Der Kundensupport wickelte im Jahr 2022 672.418 Kundeninteraktionen ab. Zu den Supportkanälen gehören:

• Telefonsupport rund um die Uhr
• Live-Chat
• E-Mail-Support

Support-Kanal	Gesamtinteraktionen	Durchschnittliche Reaktionszeit
Telefonsupport	412,639	8,2 Minuten
Live-Chat	189,725	3,6 Minuten
E-Mail-Support	70,054	12,4 Stunden

LoanDepot, Inc. (LDI) – Geschäftsmodell: Kundensegmente

Erstkäufer von Eigenheimen

Im vierten Quartal 2023 machten Erstkäufer von Eigenheimen etwa 26 % des Hypothekenvergabevolumens von LoanDepot aus. Die durchschnittliche Kredithöhe für dieses Segment betrug 301.400 US-Dollar.

Segmentmerkmale	Statistische Daten
Durchschnittlicher Kredit-Score	695
Durchschnittsalter	33 Jahre
Typischer Kredittyp	FHA und konventionell 97

Refinanzierung von Eigenheimbesitzern

Auf das Refinanzierungssegment entfielen im Jahr 2023 42 % der gesamten Hypothekenvergaben von LoanDepot mit einem Gesamtvolumen von 22,3 Milliarden US-Dollar.

• Durchschnittlicher Refinanzierungskreditbetrag: 358.600 $
• Typische Refinanzierungsmotivation: Niedrigere Zinsen
• Durchschnittliche Zeit im derzeitigen Zuhause: 7,5 Jahre

Immobilieninvestoren

Immobilieninvestoren machten im Jahr 2023 15 % des Kundenstamms von LoanDepot aus.

Investor Profile	Prozentsatz
Einzelimmobilieninvestoren	68%
Multi-Immobilien-Investoren	32%
Durchschnittlicher als Finanzinvestition gehaltener Immobilienkredit	$425,300

Selbstständige Fachkräfte

Selbstständige Kreditnehmer machten im Jahr 2023 18 % der Hypothekenvergaben von LoanDepot aus.

• Durchschnittseinkommen: 127.500 $
• Bevorzugter Darlehenstyp: Nicht-QM- und Kontoauszugsdarlehen
• Durchschnittliche Kredithöhe: 375.200 $

Millennials und Digital-Native-Kreditnehmer

Digitale Hypothekenanträge erreichten im Jahr 2023 62 % aller Anträge.

Kennzahlen für digitale Kreditnehmer	Wert
Altersspanne	27-42 Jahre
Online-Bewerbungsrate	62%
Nutzung mobiler Apps	48 % der Bewerbungen

LoanDepot, Inc. (LDI) – Geschäftsmodell: Kostenstruktur

Technologieinfrastruktur und Wartung

Jährliche Kosten für die Technologieinfrastruktur für LoanDepot im Jahr 2023: 78,4 Millionen US-Dollar

Kategorie „Technologiekosten“.	Jährliche Ausgaben
Cloud-Computing-Dienste	22,6 Millionen US-Dollar
Cybersicherheitssysteme	15,3 Millionen US-Dollar
Softwarelizenzierung	12,9 Millionen US-Dollar
Hardwarewartung	9,7 Millionen US-Dollar

Vergütung des Kreditsachbearbeiters

Gesamtaufwand für die Vergütung der Kreditsachbearbeiter im Jahr 2023: 215,6 Millionen US-Dollar

• Grundgehalt: 65.000 bis 125.000 US-Dollar
• Durchschnittlicher Provisionssatz: 1,2 % pro Kredit
• Leistungsbonuspool: 42,3 Millionen US-Dollar

Marketing und Kundenakquise

Marketingausgaben im Jahr 2023: 97,5 Millionen US-Dollar

Marketingkanal	Zuordnung
Digitale Werbung	41,2 Millionen US-Dollar
Traditionelle Medien	28,6 Millionen US-Dollar
Empfehlungsprogramme	18,9 Millionen US-Dollar
Partnermarketing	8,8 Millionen US-Dollar

Einhaltung gesetzlicher Vorschriften und Rechtskosten

Compliance- und Rechtskosten für 2023: 62,7 Millionen US-Dollar

• Kosten für die Zulassungseinreichung: 18,4 Millionen US-Dollar
• Externer Rechtsberater: 22,6 Millionen US-Dollar
• Internes Compliance-Team: 21,7 Millionen US-Dollar

Entwicklung und Innovation digitaler Plattformen

Investition in digitale Innovation für 2023: 45,2 Millionen US-Dollar

Kategorie „Innovation“.	Investition
KI und maschinelles Lernen	16,8 Millionen US-Dollar
Verbesserung der mobilen Plattform	12,5 Millionen US-Dollar
Datenanalysetools	9,7 Millionen US-Dollar
UX/UI-Verbesserungen	6,2 Millionen US-Dollar

LoanDepot, Inc. (LDI) – Geschäftsmodell: Einnahmequellen

Gebühren für die Vergabe von Hypotheken

Für das Geschäftsjahr 2023 meldete LoanDepot Hypothekenvergabegebühren in Höhe von 287,4 Millionen US-Dollar, was einen wichtigen Umsatzbestandteil des Unternehmens darstellt.

Geschäftsjahr	Gebühren für die Vergabe von Hypotheken
2023	287,4 Millionen US-Dollar
2022	442,1 Millionen US-Dollar

Zinserträge aus Darlehen

Im Jahr 2023 generierte LoanDepot 196,3 Millionen US-Dollar an Zinserträgen aus seinem Kreditportfolio.

Gebühren für Refinanzierungstransaktionen

Die Refinanzierungstransaktionsgebühren für LoanDepot beliefen sich im Jahr 2023 auf 124,7 Millionen US-Dollar, was die erheblichen Refinanzierungsaktivitäten des Unternehmens widerspiegelt.

Hypothekenbedienungsrechte

Die Einnahmen des Unternehmens aus Hypothekendienstrechten für 2023 betrugen 83,5 Millionen US-Dollar.

Komponenten der Hypothekenbedienungsrechte	Betrag
Gesamtes Serviceportfolio	55,2 Milliarden US-Dollar
Wert der Dienstleistungsrechte	83,5 Millionen US-Dollar

Servicegebühren für digitale Plattformen

Die Servicegebühren für digitale Plattformen trugen dazu bei 42,6 Millionen US-Dollar zu den Einnahmequellen von LoanDepot im Jahr 2023.

• Transaktionsvolumen der digitalen Plattform: 1,2 Milliarden US-Dollar
• Durchschnittliche Gebühr für digitale Dienste: 3,55 %
• Anzahl digitaler Transaktionen: 87.400

Gesamter konsolidierter Umsatz für LoanDepot im Jahr 2023: 734,5 Millionen US-Dollar.

loanDepot, Inc. (LDI) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a borrower chooses loanDepot, Inc. (LDI) over the competition as of late 2025. It's all about speed, choice, and sticking with them after the closing.

Fast, end-to-end digital mortgage experience for consumers

loanDepot, Inc. (LDI) emphasizes its digital-first approach, powered by its proprietary mello tech stack. This technology aims to streamline document validation, reducing the need for extensive back-and-forth with loan officers. The focus on digital efficiency is meant to translate directly into faster closing times for you.

The success of the direct channel, which is heavily digital, is partly measured by how many past customers return for a new loan without shopping elsewhere. For instance, the preliminary organic refinance consumer direct recapture rate was reported at 65% in the first quarter of 2025, improving to 70% in the second quarter before settling back to 65% in the third quarter of 2025.

Diverse product suite: Conventional, Jumbo, FHA, VA, and HELOC

The value here is offering a broad menu so you don't have to go to multiple lenders. loanDepot, Inc. (LDI) has been actively expanding this suite. You should know they added a first-lien Home Equity Line of Credit (HELOC) in August 2024, which is key for homeowners without an existing mortgage.

The product mix clearly shows a strategic pivot toward the purchase market, which is less sensitive to rate fluctuations than pure refinancing. Here's how the purchase mix looked across the first three quarters of 2025:

Metric	Q1 2025	Q2 2025	Q3 2025
Purchase Loans as % of Total Originations	59%	63%	60%

Also, to better serve specific segments, loanDepot, Inc. (LDI) hired a military advocate to specifically boost its lending capacity within the U.S. Department of Veterans Affairs (VA) space.

Dedicated support for first-time homebuyers and underserved communities

The company's strategy, Project North Star, explicitly builds on a focus on the homeownership journey with an emphasis on first-time homebuyers. While specific dollar amounts dedicated to these segments aren't always broken out, the strategic focus is a stated value proposition.

The company also offers digital tools to help this group, including credit monitoring and access to real estate professionals.

Stability and retention via in-house loan servicing

Keeping your loan in-house after closing is a major retention tool, as it keeps you in the loanDepot, Inc. (LDI) ecosystem for future needs. This servicing portfolio provides a source of recurring revenue and a zero-cost customer acquisition channel for future business.

The size of this asset base shows the scale of their retention capability:

• Servicing Portfolio Unpaid Principal Balance (UPB) reached $118.2 billion as of Q3 2025.
• The portfolio served approximately 440,000 clients in late 2025.
• The portfolio composition as of September 30, 2025, included loans with a weighted average FICO score of 728.

Multi-channel access: Consumer Direct and Retail for choice

loanDepot, Inc. (LDI) maintains a diversified, multi-channel origination strategy, giving you options depending on how you prefer to shop for a mortgage. This includes the direct-to-consumer channel and the in-market retail channel, which involves partnerships with homebuilders.

The overall origination volume for Q3 2025 was $6.5 billion, with purchase mortgages making up 60% of that volume. This contrasts with Q2 2025 originations of $6.7 billion, where the purchase mix was slightly higher at 63%.

Finance: draft 13-week cash view by Friday.

loanDepot, Inc. (LDI) - Canvas Business Model: Customer Relationships

You're looking at how loanDepot, Inc. (LDI) keeps customers engaged and coming back, especially as the mortgage market shifts. Honestly, the key metric here is how well they recapture their own customers for refinancing.

The high organic refinance consumer direct recapture rate for the third quarter of 2025 clocked in at 65%. That's a solid number, though it did step down from the 70% seen in the second quarter of 2025. Still, keeping 65% of your existing servicing customers for a new loan is a big part of their retention story, leveraging that existing relationship.

For the Retail channel, you still have that traditional, high-touch approach with dedicated loan officer support. While the company is pivoting toward Consumer Direct Lending, the existing structure supports clients needing that personal guidance. To give you a sense of the scale they manage, loanDepot, Inc. has historically supported a network of approximately 3,300 trained and licensed loan officers.

The real engine for efficiency and self-service is the digital self-service tools via the mello platform. This proprietary tech stack is central to their strategy, aiming to create customers for life. The platform's performance marketing engine has been built to cultivate, ingest, and distribute over 10M data-enriched leads annually, connecting with more than 1M customers daily. Plus, the melloNow Underwriting engine helps speed things up by providing conditional loan approvals in minutes.

Relationship management is designed to span the full homeownership journey, moving beyond just the origination transaction. This is heavily supported by their servicing portfolio, which acts as a direct line to the customer for future needs. As of the third quarter of 2025, the servicing portfolio's Unpaid Principal Balance (UPB) stood at $118.2 billion.

Finally, for quality and automation, loanDepot, Inc. is actively integrating new technology into its service layer. They are introducing AI capabilities to some of their most repeatable and scalable call center functions. This centralized client service approach is intended to improve performance while simultaneously driving down the cost to serve.

Here's a quick look at the key metrics tied to customer retention and the servicing asset:

Metric	Value (Q3 2025)	Comparison Point
Organic Refinance Recapture Rate	65%	Down from 70% in Q2 2025
Servicing Portfolio UPB	$118.2 billion	Up from $115 billion in Q3 2024
mello Daily Customer Connections	Over 1M customers daily	Historical platform capability

You can see the focus on digital enablement through the platform's features:

• Web-based consumer portal for 24/7 access.
• melloNow Underwriting for conditional approvals in minutes.
• AI deployment in call center functions.
• Leveraging the servicing business for future engagement.

Finance: draft 13-week cash view by Friday.

loanDepot, Inc. (LDI) - Canvas Business Model: Channels

The Channels component of loanDepot, Inc. (LDI)'s business model centers on a diversified origination strategy, which management believes is a key asset for profitable market share growth. This strategy is executed across several distinct avenues for reaching the customer.

Consumer Direct channel (online and call center)

The Consumer Direct channel, which primarily features refinance and home equity lending services, saw a shift in contribution in the third quarter of 2025. This channel experienced a higher contribution to the overall channel mix compared to the second quarter of 2025, which contributed to a higher pull-through weighted gain on sale margin of 339 basis points in Q3 2025. The company realigned its sales leadership team in this channel during the third quarter to catalyze new sales strategies under next-generation lending initiatives. A key metric for this channel is the organic refinance consumer direct recapture rate, which stood at 65% for the third quarter of 2025, a decrease from 70% in the second quarter of 2025. The total loan origination volume for loanDepot, Inc. (LDI) in Q3 2025 was $6.5 billion.

Retail channel (distributed loan officers and local branches)

The Retail channel, along with the joint venture channel, primarily serves the home purchase market. Purchase mortgages represented 60% of total loans originated in the third quarter of 2025. This is a slight decrease from the 63% purchase volume seen in the second quarter of 2025. The company announced the appointment of a new president for its retail channel as part of a leadership transformation in the third quarter of 2025.

Third-party referral networks and lead generation platforms

This category is largely encompassed by the partnership lending operations, which includes joint venture arrangements. The joint venture channel saw a lower contribution to the channel mix in the third quarter of 2025 compared to the second quarter of 2025. The company also announced the appointment of a new president for its partnership lending channel in the third quarter of 2025, alongside the naming of a Chief Growth Officer responsible for growth opportunities and acquisition activities.

The following table summarizes key volume and mix data for the primary origination channels across the second and third quarters of 2025:

Metric	Q2 2025 Value	Q3 2025 Value
Total Loan Origination Volume	$6.7 billion	$6.5 billion
Purchase Volume Percentage of Total Originations	63%	60%
Organic Refinance Consumer Direct Recapture Rate	70%	65%
Pull-Through Weighted Gain on Sale Margin	330 basis points	339 basis points

Digital marketing and advertising campaigns

loanDepot, Inc. (LDI) continues to rely on its nationally recognized brand, which is supported by brand visibility initiatives. These included national exposure during the MLB postseason and upcoming major sporting events at loanDepot Park. The company is pivoting the use of new and emerging technologies across sales and operations with an expectation that these innovations will improve the customer experience while driving improved productivity and lowering the cost of production.

Real estate agent partnership networks

The partnership channel, which includes homebuilders, is a core component of the purchase-focused origination strategy. The company is focused on leveraging its diversified, multi-channel origination strategy, which includes partnerships, to drive operational excellence. The company maintained a strong liquidity profile with a cash balance of $459 million at the end of the third quarter of 2025, supporting the operational needs of these channel investments.

• The company expects Q4 2025 pull-through weighted lock volume to be between $6.0 billion and $8.0 billion.
• Q4 2025 origination volume guidance is set between $6.5 billion and $8.5 billion.
• The servicing business manages an unpaid principal balance (UPB) that contributed to $112 million in servicing fee income in Q3 2025.

loanDepot, Inc. (LDI) - Canvas Business Model: Customer Segments

You're looking at the core groups loanDepot, Inc. (LDI) is targeting with its multi-channel sales model as of late 2025. This isn't just about volume; it's about where they are winning market share in a total estimated 2025 mortgage market of $2.3 trillion.

The overall origination mix shows a clear, though fluctuating, emphasis on the purchase market, which is less rate-sensitive than pure refinancing. For instance, in the third quarter of 2025, purchase mortgages made up 60% of total originations, down slightly from 63% in the second quarter of 2025. This compares to 59% in the first quarter of 2025. The company's market share stood at 1.2% in Q3 2025.

The refinance segment is being actively managed through their direct channels, evidenced by a preliminary organic refinance consumer direct recapture rate holding steady at 65% in Q3 2025, up from 59% in Q1 2025. To be fair, this rate was as high as 70% in Q2 2025.

Here's a quick look at the recent origination performance:

Metric	Q3 2025 Amount	Q2 2025 Amount	Q1 2025 Amount
Total Loan Originations	$6.5 billion	$6.7 billion	$5.2 billion
Purchase Mortgage Percentage	60%	63%	59%
Servicing Portfolio UPB	$116.6 billion	$117.5 billion	Data not specified in this context

The company's strategy, including the 'Vision 2025' plan, explicitly targeted serving the purchase market and less rate-sensitive cash-out refinances. This means the customer base is actively segmented between those needing primary financing and those looking to tap existing equity.

The focus on first-time homebuyers and underserved communities is a stated strategic goal, building on demographic shifts. The company noted that 70 percent of new homeowners between 2020 and 2040 are projected to be Hispanic, according to a 2021 Urban Institute report, which informs this segment focus.

For homeowners seeking equity products, loanDepot, Inc. (LDI) has pushed its digital offerings. The mello business unit launched an all-digital Home Equity Line of Credit (HELOC) designed for speed, promising consumers access to funds in as little as seven days after applying and getting approved online in minutes.

Digital-native consumers are a key target, supported by the company's proprietary tech stack and the 'Project North Star' pillar focused on a 'low-touch, automated data-driven mortgage loan processing workflow.' The company offers online mortgage loans for both refinancing and purchases.

Still, the model recognizes that not everyone wants a fully automated process. loanDepot, Inc. (LDI) maintains a significant human component to support its multi-channel approach. This segment is supported by the firm's network, which, as of a 2022 announcement, included nearly 3000 licensed loan officers.

You can see the blend of channels supporting these segments:

• The consumer direct centers, which cater to the digital-native borrower.
• Retail branches, supporting customers seeking personalized, local support.
• Wholesale centers, serving external partners.
• Consumer finance and servicing centers.

loanDepot, Inc. (LDI) - Canvas Business Model: Cost Structure

The Cost Structure for loanDepot, Inc. (LDI) is heavily influenced by the volume of loan originations, though the company has been aggressively managing its fixed and semi-fixed costs through its strategic initiatives.

High volume-related expenses (commissions, marketing, advertising) are directly tied to origination activity. For the second quarter of 2025, these volume-related expenses totaled $114 million. This figure rose 12% from the first quarter of 2025, even as origination volume increased by 30% quarter-over-quarter, indicating improved operating leverage in the variable cost base.

The company's commitment to cost discipline is highlighted by the required text regarding its past strategic plan: Non-volume related expenses were targeted to be reduced by over $730 million (Vision 2025 target), although the initial 2022 plan targeted annualized savings of $375 - $400 million. As of the first quarter of 2025, non-volume related expenses were reported at $218 million, representing a 3% decrease year-over-year. By the second quarter of 2025, non-volume related expenses declined by $17.3 million from Q1 2025, partly due to one-time salary benefits.

Personnel costs form a significant portion of the fixed cost base. For the three months ended June 30, 2025 (Q2 2025), Personnel expense was reported as $154,116 thousand. Total expenses for the third quarter of 2025 were $334 million, which management noted was driven primarily by higher personnel and general and administrative expenses.

The company continues to invest in its technology platform, which it views as a key driver for future operating leverage, referencing its proprietary mello tech stack. While specific technology and platform maintenance/investment costs for 2025 are not explicitly broken out in the latest reports, the overall expense structure reflects this ongoing focus.

Interest expense related to financing activities, such as warehouse lines of credit, is a component of the cost structure. While specific interest expense is not itemized in the latest reports, the company did report Interest income of $40,946 thousand for the second quarter of 2025. Furthermore, a decrease in non-volume related expenses in Q1 2025 was partly attributed to lower 'other interest expenses.'

Here is a breakdown of key expense components from the most detailed recent filings:

Expense Category	Period End Date	Amount (in thousands)
Total Expenses	Q3 2025	$334,000
Volume-related Expenses	Q2 2025	$114,000
Personnel Expense	Q2 2025	$154,116
Non-volume Related Expenses	Q1 2025	$218,000
Marketing and Advertising Expense	Q2 2025	$38,250
Direct Origination Expense	Q2 2025	$21,954
General and Administrative Expense	Q2 2025	$44,132

The company's focus on personnel efficiency is also evident in the headcount reduction targets set under the Vision 2025 plan, aiming to rightsize staffing levels from approximately 11,300 at year-end 2021 to approximately 6,500 by year-end 2022.

loanDepot, Inc. (LDI) - Canvas Business Model: Revenue Streams

The revenue streams for loanDepot, Inc. (LDI) as of late 2025 are heavily reliant on the origination and subsequent sale of mortgage loans, supplemented by recurring income from its servicing portfolio.

The core activity of originating loans resulted in a significant volume for the third quarter of 2025, which directly feeds into the gain-on-sale revenue component. The company reported a pull-through weighted lock volume of $7.0 billion for Q3 2025, alongside a pull-through weighted gain on sale margin of 339 basis points.

Here's a look at the key financial figures driving the revenue for the third quarter of 2025:

Revenue Stream Component	Q3 2025 Financial Number
Loan Origination Volume	$6.5 billion
Servicing Fee Income from MSR Portfolio	$112 million
Pull-through Weighted Lock Volume	$7.0 billion
Pull-through Weighted Gain on Sale Margin	339 basis points
Total Reported Revenue	$323.3 million

The primary revenue derived from the origination process, the Gain on sale of originated mortgage loans, is calculated using the pull-through volume and the reported margin. The calculated figure for this stream is approximately $237.3 million ($7.0 billion multiplied by 3.39%).

The servicing portfolio provides a stable, recurring income component. The servicing fee income for Q3 2025 was explicitly reported at $112 million, reflecting the growth in the unpaid principal balance of the servicing portfolio.

The remaining revenue components, Net interest income from loans held for investment and Other income from ancillary services, are not explicitly broken out in the reported total revenue of $323.3 million for the quarter, but they form part of the overall top line alongside the gain on sale and servicing income.

You can see the relationship between the key volume and margin drivers:

• Gain on sale of originated mortgage loans (Calculated from volume/margin)
• Servicing fee income from the MSR portfolio, totaling $112 million (Q3 2025)
• Net interest income from loans held for investment
• Other income from ancillary services (e.g., title, escrow)
• Loan origination volume of $6.5 billion in Q3 2025

Finance: draft 13-week cash view by Friday.