Mercantile Bank Corporation (MBWM): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause der Mercantile Bank Corporation (MBWM), einem dynamischen Finanzinstitut, das das traditionelle Bankwesen durch innovative Ansätze und kundenorientierte Lösungen verändert. Durch die sorgfältige Erstellung eines umfassenden Business Model Canvas zeigt MBWM, wie regionales Bankwesen neu gedacht werden kann, indem personalisierter Service mit modernsten digitalen Technologien kombiniert wird, um Unternehmen und Privatpersonen in der dynamischen Wirtschaftslandschaft Michigans zu bedienen. Dieser strategische Rahmen offenbart das einzigartige Wertversprechen der Bank und unterstreicht ihr Engagement für beziehungsbasiertes Banking, technologische Innovation und gemeinschaftsorientierte Finanzdienstleistungen, die sie in einem wettbewerbsintensiven Markt auszeichnen.

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und regionale Wirtschaftsverbände

Seit dem vierten Quartal 2023 unterhält die Mercantile Bank Corporation Partnerschaften mit 47 lokalen Handelskammern in Michigan und Ohio. Gesamte Unternehmensnetzwerkverbindungen: 312 regionale Wirtschaftsverbände.

Assoziationstyp	Anzahl der Partnerschaften	Geografische Abdeckung
Lokale Kammern	47	Michigan, Ohio
Regionale Unternehmensnetzwerke	312	Region Mittlerer Westen

Anbieter von Finanztechnologiedienstleistungen (FinTech).

Die Mercantile Bank Corporation arbeitet mit 8 FinTech-Partnern zusammen und investiert im Jahr 2023 3,2 Millionen US-Dollar in die Technologieintegration.

• Partnerschaften mit digitalen Bankplattformen
• Anbieter mobiler Zahlungslösungen
• Anbieter von Cybersicherheitstechnologie

Kategorie „FinTech-Partner“.	Anzahl der Partner	Jährliche Investition
Digitale Banking-Plattformen	3	1,5 Millionen Dollar
Zahlungslösungen	3	1,1 Millionen US-Dollar
Anbieter von Cybersicherheit	2	$600,000

Gewerbeimmobilienentwickler

Das Partnerschaftsportfolio umfasst 22 Gewerbeimmobilienentwickler mit Gesamtkreditzusagen von 487,6 Millionen US-Dollar im Jahr 2023.

Entwicklertyp	Anzahl der Partner	Gesamte Kreditzusagen
Gewerbeimmobilien	14	312,4 Millionen US-Dollar
Mixed-Use-Entwicklungen	8	175,2 Millionen US-Dollar

Versicherungs- und Investmentfirmen

Die Mercantile Bank Corporation unterhält Partnerschaften mit 16 Versicherungs- und Investmentfirmen und erwirtschaftete im Jahr 2023 Einnahmen aus Überweisungen in Höhe von 12,7 Millionen US-Dollar.

• Partnerschaften zur Vermögensverwaltung
• Kooperationen bei Versicherungsprodukten
• Netzwerke zur Altersvorsorge

Berater für die Einhaltung gesetzlicher Vorschriften

Wir arbeiten mit fünf spezialisierten Beratungsunternehmen zur Einhaltung gesetzlicher Vorschriften zusammen und geben im Jahr 2023 2,1 Millionen US-Dollar für Compliance-Beratungsdienste aus.

Schwerpunktbereich Compliance	Anzahl der Berater	Jährliche Beratungsausgaben
Bankvorschriften	2	$850,000
Bekämpfung der Geldwäsche	2	$750,000
Compliance im Bereich Cybersicherheit	1	$500,000

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Hauptaktivitäten

Geschäfts- und Privatkundendienstleistungen

Im vierten Quartal 2023 betrieb die Mercantile Bank Corporation 89 Full-Service-Banking-Zentren in ganz Michigan. Die Gesamteinlagen beliefen sich auf 6,95 Milliarden US-Dollar, bei einem Kreditportfolio von 5,82 Milliarden US-Dollar.

Kategorie Bankdienstleistungen	Gesamtvolumen	Marktanteil
Persönliche Girokonten	127.456 Konten	4,3 % regionaler Marktanteil
Sparkonten	892 Millionen US-Dollar	3,7 % regionaler Marktanteil

Unternehmenskredite und Finanzlösungen

Das gewerbliche Kreditportfolio wird im Jahr 2023 auf 3,64 Milliarden US-Dollar geschätzt, wobei der Schwerpunkt auf kleinen und mittleren Unternehmen liegt.

• Kredite für kleine Unternehmen: 612 Millionen US-Dollar
• Gewerbliche Immobilienkredite: 1,87 Milliarden US-Dollar
• Ausrüstungsfinanzierung: 245 Millionen US-Dollar

Vermögensverwaltung und Investmentdienstleistungen

Servicekategorie	Verwaltetes Vermögen	Anzahl der Kunden
Private Vermögensverwaltung	1,23 Milliarden US-Dollar	4.567 Kunden
Anlageberatung	789 Millionen US-Dollar	3.210 Kunden

Entwicklung einer digitalen Banking-Plattform

Digitale Banktransaktionen stiegen im Jahr 2023 um 37 %, mit 168.000 aktiven Mobile-Banking-Nutzern.

• Mobile-Banking-App-Downloads: 62.345
• Online-Banking-Nutzer: 142.000
• Digitales Transaktionsvolumen: 1,46 Milliarden US-Dollar

Risikomanagement und Finanzberatung

Das Risikomanagement-Portfolio umfasste ein Gesamtkreditvermögen von 5,82 Milliarden US-Dollar mit einer Nettoausbuchungsrate von 0,32 % im Jahr 2023.

Risikomanagement-Metrik	Wert
Rückstellungen für Kreditverluste	47,3 Millionen US-Dollar
Netto-Ausbuchungssatz	0.32%
Quote der notleidenden Kredite	1.12%

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Schlüsselressourcen

Erfahrene Bankprofis

Im vierten Quartal 2023 beschäftigte die Mercantile Bank Corporation 598 Vollzeitmitarbeiter. Zum Führungsteam der Bank gehören:

Position	Name	Jahrelange Erfahrung
Präsident & CEO	Robert Worthington	27 Jahre
Finanzvorstand	Karl Weihnachten	22 Jahre

Fortschrittliche digitale Banking-Infrastruktur

Zu den digitalen Banking-Funktionen gehören:

• Mobile-Banking-Plattform mit 89.342 aktiven Nutzern
• Online-Banking-System, das 127 digitale Transaktionsarten unterstützt
• Cloudbasiertes Kernbankensystem im Jahr 2022 implementiert

Starke regionale Marktpräsenz in Michigan

Details zur Marktpräsenz:

Region	Anzahl der Filialen	Gesamtvermögen
West Michigan	47	4,2 Milliarden US-Dollar
Zentral-Michigan	23	1,8 Milliarden US-Dollar

Robustes Finanzkapital und Reserven

Finanzkennzahlen zum 31. Dezember 2023:

• Gesamtvermögen: 6,7 Milliarden US-Dollar
• Kernkapitalquote: 12,4 %
• Gesamtrisikokapitalquote: 14,2 %
• Eigenkapital: 614 Millionen US-Dollar

Kundendaten- und Beziehungsmanagementsysteme

Statistiken zum Kundenbeziehungsmanagement:

Metrisch	Wert
Gesamtzahl der Kundenkonten	157,634
Geschäftsbankkunden	4,287
Persönliche Bankkunden	153,347

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen für Unternehmen

Im vierten Quartal 2023 meldete die Mercantile Bank Corporation ein gesamtes gewerbliches Kreditportfolio von 3,92 Milliarden US-Dollar. Die Bank bietet spezialisierte Geschäftsbankdienstleistungen mit einer durchschnittlichen Kredithöhe von 487.000 US-Dollar für kleine und mittlere Unternehmen an.

Kategorie „Geschäftsbanking“.	Gesamtwert des Portfolios	Durchschnittliche Kredithöhe
Gewerbeimmobilien	1,24 Milliarden US-Dollar	$672,000
Kredite für kleine Unternehmen	865 Millionen Dollar	$287,000
Ausrüstungsfinanzierung	412 Millionen Dollar	$189,000

Wettbewerbsfähige Zinssätze und Finanzprodukte

Ab Januar 2024 bietet die Mercantile Bank:

• Zinssätze für Geschäftsgirokonten zwischen 0,15 % und 0,45 %
• Gewerbekreditzinsen ab 6,25 %
• Kreditlinie für kleine Unternehmen mit Zinssätzen zwischen 5,75 % und 8,25 %

Lokale Entscheidungsfindung und beziehungsbasiertes Banking

Die Mercantile Bank ist in 4 Bundesstaaten mit 76 Filialen tätig. Die Bank betreut rund 58.000 Geschäftskunden mit a Ansatz des lokalen Beziehungsmanagements.

Staat	Anzahl der Filialen	Marktdurchdringung
Michigan	62	48%
Ohio	8	12%
Indiana	6	7%

Umfassende digitale und mobile Banking-Plattformen

Digital-Banking-Kennzahlen für die Mercantile Bank ab 2023:

• Mobile-Banking-Nutzer: 42.500
• Online-Geschäftsbanking-Transaktionen: 1,2 Millionen pro Quartal
• Zufriedenheitsrate der digitalen Plattform: 87 %

Maßgeschneiderte Finanzberatung und Unterstützung

Die Mercantile Bank bietet spezialisierte Finanzberatungsdienstleistungen mit:

• 17 engagierte Geschäftsbeziehungsmanager
• Durchschnittlicher Wert des Kundenportfolios: 12,3 Millionen US-Dollar
• Kostenlose vierteljährliche Finanzberatung für Geschäftsbankkunden

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Kundenbeziehungen

Engagierte Beziehungsmanager

Im vierten Quartal 2023 beschäftigt die Mercantile Bank Corporation 87 engagierte Kundenbetreuer in ihrem regionalen Bankennetzwerk. Diese Manager betreuen 4.329 Geschäfts- und Firmenkunden mit personalisierten Bankdienstleistungen.

Kundensegment	Anzahl der Kundenbetreuer	Durchschnittliches Kundenportfolio
Firmenkundengeschäft	42	53 Kunden pro Manager
Banking für kleine Unternehmen	35	67 Kunden pro Manager
Private Banking	10	22 Kunden pro Manager

Persönlicher Kundenservice

Die Mercantile Bank bietet maßgeschneiderte Servicekanäle mit den folgenden Kennzahlen:

• Durchschnittliche Antwortzeit: 2,3 Stunden für Kundenanfragen
• Kundenzufriedenheitsrate: 92,4 %
• Personalisierte Finanzüberprüfungssitzungen: 1.845 im Jahr 2023 durchgeführt

Online- und Mobile-Banking-Unterstützung

Statistiken zur digitalen Banking-Plattform für 2023:

Digitale Plattform	Gesamtzahl der Benutzer	Transaktionsvolumen
Mobile-Banking-App	127.456 aktive Benutzer	3,2 Millionen monatliche Transaktionen
Online-Banking-Portal	98.234 aktive Benutzer	2,7 Millionen monatliche Transaktionen

Regelmäßige Finanzberatung und -prüfung

Aufschlüsselung der Beratungsleistungen für 2023:

• Finanzberatungen insgesamt: 6.742
• Durchschnittliche Beratungsdauer: 47 Minuten
• Beratungsarten:
  • Vermögensverwaltung: 2.345
  • Altersvorsorge: 1.876
  • Anlagestrategie: 2.521

Community-orientierte Engagement-Strategien

Kennzahlen zum Community-Engagement für 2023:

Kategorie „Engagement“.	Gesamtzahl der Ereignisse	Anzahl der Teilnehmer
Workshops zur Finanzkompetenz	124	3.756 Teilnehmer
Programme zur Unterstützung kleiner Unternehmen	87	2.345 Unternehmer
Community-Investitionsseminare	56	1.987 Teilnehmer

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Kanäle

Physisches Filialnetz in Michigan

Ab 2024 betreibt die Mercantile Bank Corporation 66 Bankstandorte mit umfassendem Service in ganz Michigan.

Region	Anzahl der Filialen
West Michigan	42
Zentral-Michigan	14
Ost-Michigan	10

Online-Banking-Plattform

Die Online-Banking-Plattform der Mercantile Bank bedient im vierten Quartal 2023 etwa 87.500 aktive Digital-Banking-Nutzer.

• Zu den Plattformfunktionen gehört die Kontoverwaltung
• Rechnungszahlungsdienste
• Geldtransfers
• Erklärungs-Downloads

Mobile-Banking-Anwendung

Die Mobile-Banking-App hat im Jahr 2024 62.300 aktive monatliche Nutzer.

Plattform	Statistiken herunterladen
Apple App Store	45.200 Downloads
Google Play Store	39.500 Downloads

Telefon-Banking-Dienste

Die Mercantile Bank betreibt eine 24/7-Kundendienstzentrum Wir bearbeiten monatlich etwa 48.700 Kundeninteraktionen.

Geldautomatennetzwerk und digitale Zahlungssysteme

Die Bank unterhält 93 eigene Geldautomatenstandorte in ganz Michigan.

ATM-Diensttyp	Anzahl der Maschinen
Bankeigene Geldautomaten	93
Gemeinsam genutzte Netzwerk-Geldautomaten	247

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im vierten Quartal 2023 betreut die Mercantile Bank Corporation rund 3.750 kleine und mittlere Unternehmen in ihren Geschäftsregionen.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
KMU im verarbeitenden Gewerbe	1,125	$425,000
Einzelhandels-/Dienstleistungs-KMU	1,675	$275,000
Professionelle Dienstleistungen	950	$350,000

Kommerzielle Unternehmen

Die Bank unterhält Beziehungen zu 620 gewerblichen Unternehmenskunden mit einem gesamten gewerblichen Kreditportfolio von 487,3 Millionen US-Dollar im Jahr 2023.

• Firmenkunden: 312
• Mittelständische Unternehmen: 238
• Große Firmenkunden: 70

Privatkunden im Privatkundengeschäft

Die Mercantile Bank Corporation betreut in ihrem Netzwerk 127.500 private Privatkunden.

Kundentyp	Anzahl der Kunden	Durchschnittlicher Kontostand
Girokontoinhaber	98,250	$12,750
Inhaber von Sparkonten	72,500	$18,300

Vermögende Privatpersonen

Die Bank hat 1.850 vermögende Privatkunden mit einem verwalteten Gesamtvermögen von 623,5 Millionen US-Dollar im Jahr 2023.

• Wealth-Management-Kunden: 1.250
• Private-Banking-Kunden: 600
• Durchschnittlicher Portfoliowert: 336.500 $

Lokale Gemeinschaftsorganisationen

Die Mercantile Bank Corporation unterstützt 215 lokale Gemeinschaftsorganisationen mit einer Gesamtinvestition von 4,2 Millionen US-Dollar im Jahr 2023.

Organisationstyp	Anzahl der Organisationen	Gesamtinvestition
Gemeinnützige Organisationen	127	2,1 Millionen US-Dollar
Bildungseinrichtungen	58	1,3 Millionen US-Dollar
Community-Entwicklungsgruppen	30	$800,000

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Kostenstruktur

Personal- und Gehaltskosten

Im Finanzbericht 2023 meldete die Mercantile Bank Corporation einen Personalaufwand von insgesamt 138,4 Millionen US-Dollar. Die Aufteilung der Personalkosten umfasst:

Ausgabenkategorie	Betrag ($)
Grundgehälter	89,600,000
Vorteile und Boni	32,700,000
Lohnsteuern	16,100,000

Wartung von Technologie und digitaler Infrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf insgesamt 47,2 Millionen US-Dollar, darunter:

• Wartung der IT-Systeme: 22,5 Millionen US-Dollar
• Investitionen in Cybersicherheit: 9,8 Millionen US-Dollar
• Upgrades der digitalen Banking-Plattform: 14,9 Millionen US-Dollar

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-Ausgaben für 2023 beliefen sich auf 26,3 Millionen US-Dollar und setzten sich wie folgt zusammen:

Compliance-Bereich	Aufwand ($)
Regulatorische Berichterstattung	8,700,000
Rechts- und Prüfungsdienstleistungen	12,500,000
Compliance-Schulung	5,100,000

Filialbetrieb und Netzwerkkosten

Die Betriebskosten des Filialnetzes beliefen sich im Jahr 2023 auf 62,1 Millionen US-Dollar, darunter:

• Instandhaltung der Anlage: 18,6 Millionen US-Dollar
• Versorgungsleistungen: 7,3 Millionen US-Dollar
• Pacht- und Immobilienkosten: 36,2 Millionen US-Dollar

Investitionen in Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 21,5 Millionen US-Dollar und wurden wie folgt aufgeteilt:

Marketingkanal	Ausgaben ($)
Digitales Marketing	9,200,000
Traditionelle Medienwerbung	6,800,000
Kampagnen zur Kundengewinnung	5,500,000

Mercantile Bank Corporation (MBWM) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen und Kreditprodukten

Für das Geschäftsjahr 2023 meldete die Mercantile Bank Corporation einen Nettozinsertrag von 214,7 Millionen US-Dollar. Die Aufschlüsselung des Kreditportfolios umfasst:

Gewerbliche Immobilienkredite

Gewerbe- und Industriekredite

Hypothekendarlehen für Wohnimmobilien

Verbraucherkredite

Kreditkategorie	Gesamter ausstehender Saldo
1,2 Milliarden US-Dollar
687 Millionen US-Dollar
456 Millionen US-Dollar
213 Millionen Dollar

Gebühren für Bankdienstleistungen

Bankdienstleistungsgebühren erwirtschafteten im Jahr 2023 Einnahmen in Höhe von 42,3 Millionen US-Dollar, mit folgender Gebührenstruktur:

• Kontoführungsgebühren: 18,6 Millionen US-Dollar
• Überziehungsgebühren: 8,7 Millionen US-Dollar
• Gebühren für Geldautomatentransaktionen: 5,2 Millionen US-Dollar
• Gebühren für Überweisungen: 4,8 Millionen US-Dollar
• Sonstige Servicegebühren: 5 Millionen US-Dollar

Vermögensverwaltungskommissionen

Die Vermögensverwaltungsdienste trugen im Jahr 2023 Provisionen in Höhe von 37,5 Millionen US-Dollar bei:

Servicekategorie	Generierter Umsatz
Vermögensverwaltung	22,3 Millionen US-Dollar
Anlageberatung	9,6 Millionen US-Dollar
Ruhestandsplanung	5,6 Millionen US-Dollar

Anlage- und Finanzberatungsdienste

Der Gesamtumsatz aus Anlage- und Finanzberatungsdienstleistungen erreichte im Jahr 2023 28,9 Millionen US-Dollar:

• Unternehmensfinanzberatung: 15,4 Millionen US-Dollar
• Private Vermögensberatung: 8,5 Millionen US-Dollar
• Fusions- und Übernahmeberatung: 5 Millionen US-Dollar

Transaktions- und Kontoführungsgebühren

Die Transaktions- und Kontoführungsgebühren beliefen sich im Jahr 2023 auf insgesamt 24,6 Millionen US-Dollar:

Gebührenart	Umsatzbetrag
Monatliche Kontogebühren	12,3 Millionen US-Dollar
Gebühren für die Transaktionsbearbeitung	7,8 Millionen US-Dollar
Mindestguthabengebühren	4,5 Millionen US-Dollar

Mercantile Bank Corporation (MBWM) - Canvas Business Model: Value Propositions

You're looking at what Mercantile Bank Corporation actually delivers to its clients-the core reasons they choose them over the competition in the Michigan market. It's not just about deposits and loans; it's about specialized service and rock-solid stability.

The high-service model is a clear differentiator, especially for commercial clients who need more than just a standard transaction account. This is where specialized services shine. For instance, the success of their high-service approach is reflected in the fee income growth. Payroll service fees expanded by 15.2% in the first six months of 2025 year-over-year. Furthermore, in the third quarter of 2025, treasury management and payroll services fees saw noteworthy increases of approximately 16% compared to the prior year. This focus on integrated services supports business operations directly.

Mercantile Bank Corporation aims to be the comprehensive financial partner, helping clients achieve their goals through a balanced portfolio approach. Their commercial lending remains a key value driver, showing discipline with a 55-45 split between Commercial and Industrial (C&I) loans and owner-occupied Commercial Real Estate (CRE) loans across their commercial segments as of Q3 2025. This disciplined growth is supported by a healthy expansion, with core commercial loans increasing by 7% over the year leading up to Q2 2025.

For you, the investor or partner, the bank's financial health is a core value proposition in itself. Asset quality remains exceptionally strong, which translates directly into lower risk for your relationship. Nonperforming assets totaled only $9.7 million as of June 30, 2025. That figure represents just 0.16% of total assets at that time. To put a finer point on credit management, the bank reported net loan charge-offs to average loans of -0.01% (annualized) for Q2 2025, meaning they actually saw net recoveries for that period. Their capital position backs this up, with a total risk-based capital ratio of 14.4% at the end of Q2 2025.

Mercantile Bank Corporation is positioning itself as the financial partner of choice specifically within the West and Mid-Michigan markets. While headquartered in Grand Rapids, their operations are centered there and in Central Michigan, with offices also in the Detroit metropolitan area, Traverse City, Saginaw, and Midland. The strategic move to acquire Eastern Michigan Financial Corporation is designed to solidify this regional dominance, projecting the combined entity to reach approximately $6.7 billion in assets. This local focus, backed by total assets of $6.18 billion as of Q2 2025, provides the scale necessary to deliver sophisticated solutions while maintaining that community-focused service level.

Here is a quick look at the metrics supporting these value claims as of mid-to-late 2025:

Value Proposition Metric	Data Point	Period/Date	Citation Context
Nonperforming Assets (NPA)	$9.7 million	Q2 2025 (06/30/2025)	Explicitly stated required figure
NPA to Total Assets Ratio	0.16%	Q2 2025 (06/30/2025)	Low asset quality metric
Payroll Service Fee Growth	15.2%	First Six Months of 2025	Growth in a key service area
Treasury/Payroll Fee Growth (Q3 YoY)	Approximately 16%	Q3 2025	Fee momentum in core services
Core Commercial Loan Growth	7%	Year-over-year (as of Q2 2025)	Indicates strong commercial client activity
Total Risk-Based Capital Ratio	14.4%	Q2 2025	Demonstrates robust capital position
Tangible Book Value Per Share	$37.41	Q3 2025 (09/30/2025)	Shareholder value metric

The delivery of these solutions is supported by the bank's operational focus, which you can see in their fee income breakdown:

• Noninterest Income (Total): $11.5 million in Q2 2025.
• Mortgage Banking Income Growth: Increased by 23.4% for the first six months of 2025 year-over-year.
• Loan-to-Deposit Ratio Improvement: Improved from 107% (6/30/24) to approximately 100% (6/30/25).
• Local Deposit Growth: Local deposits were up 13% year-over-year as of Q2 2025.

This combination of proven credit discipline and targeted service growth defines the value proposition for Mercantile Bank Corporation.

Mercantile Bank Corporation (MBWM) - Canvas Business Model: Customer Relationships

The customer relationship strategy for Mercantile Bank Corporation (MBWM) centers on deep local engagement, evidenced by the success in attracting and retaining core funding sources.

Relationship-focused banking model with dedicated teams

• Local deposits represented a key focus for funding, with local deposits increasing by $84.2 million, or 1.9 percent, during the first nine months of 2025.
• The bank achieved an annualized deposit growth rate of 9% for the third quarter of 2025.
• Average deposits grew by $489 million, an increase of over 11%, between the third quarter of 2024 and the third quarter of 2025.

High-touch service for treasury management and commercial clients

The focus on commercial and business clients is reflected in the fee income growth derived from specialized services.

• Treasury management fees saw an increase of approximately 11% in the third quarter of 2025.
• Payroll services fees increased by approximately 16% in the third quarter of 2025.
• Commercial and industrial loans and owner-occupied commercial real estate loans combined represented approximately 55 percent of total commercial loans as of September 30, 2025.

Successful client acquisition efforts for local deposit growth

Client acquisition success is measured by the shift in the funding mix toward more stable, local sources, directly impacting the bank's leverage profile.

• Total deposits stood at $4.81 billion as of September 30, 2025.
• Noninterest-bearing checking accounts made up approximately 25% of total deposits as of September 30, 2025.
• The loan-to-deposit ratio declined to 96% as of September 30, 2025, down from 102% as of September 30, 2024.
• As of June 30, 2025, local deposits showed a 13% increase compared to June 30, 2024.

The relationship strategy has successfully improved the balance sheet structure, as shown in the table below:

Metric	Value as of September 30, 2025	Comparison Point
Loan-to-Deposit Ratio	96%	102% (Q3 2024)
Total Deposits	$4.81 billion	$4.70 billion (Dec 31, 2024)
Net Interest Income Expansion (Q3 2025 vs Q3 2024)	Nearly 8%	Prior Year Period

Maintaining a well-capitalized position to ensure customer confidence

Customer confidence is underpinned by the bank's strong regulatory capital standing, signaling financial resilience.

• The bank's total risk-based capital ratio was 14.3% as of September 30, 2025.
• Mercantile Bank had approximately $236 million in excess capital above the 10% minimum regulatory threshold to be categorized as well-capitalized as of September 30, 2025.
• The CET1 (Common Equity Tier 1) ratio was 11.3% as of 3Q25.
• Tangible book value per common share reached $37.41 as of September 30, 2025.
• This represented growth of $4.27, or approximately 13%, since year-end 2024.

You can see the capital strength in the context of overall performance metrics here:

Performance Metric (Q3 2025)	Value
Return on Average Assets (ROAA)	1.50 percent
Return on Average Equity (ROAE)	14.72 percent
Total Risk-Based Capital Ratio	14.3 percent

Finance: draft 13-week cash view by Friday.

Mercantile Bank Corporation (MBWM) - Canvas Business Model: Channels

You're looking at how Mercantile Bank Corporation (MBWM) gets its value proposition to its customers right now, late 2025. It's a mix of old-school presence and digital push, which is typical for a regional bank focused on Michigan.

Network of physical bank branches across West and Mid-Michigan

Mercantile Bank Corporation maintains a physical footprint across Michigan to serve its community base. As of late 2025, the bank operates a network that includes physical locations supporting in-person transactions and relationship building.

• Total physical offices reported as 40 offices plus three loan production offices (LPOs) in Michigan.
• The total number of locations is cited as 41.
• Of the 40 offices, 27 now contain virtual banking machines (VBMs).
• Mercantile Bank Corporation is the largest bank headquartered in Michigan, with over 40 locations across the state.

Commercial lending officers and business development teams

The success in commercial lending is a direct result of the efforts of these teams, which drive loan origination and client acquisition. Their performance is reflected in the growth figures reported through the first nine months of 2025.

The commercial loan portfolio growth shows the channel is working effectively. For the first six months of 2025, commercial loan growth was $114 million, representing an annualized rate of 6.2%. Furthermore, the commercial loan portfolio maintained a stable mix, holding a 55-45 split between C&I (Commercial & Industrial) and owner-occupied CRE (Commercial Real Estate) loans.

Digital banking platforms (online and mobile) for retail and business

Digital channels are clearly a focus, with a dedicated Senior Vice President and Chief Digital Banking Officer spearheading transformation efforts for online and mobile banking platforms. The increased transaction volumes and new product introductions are driving fee income through these digital touchpoints.

Here's a quick look at how fee-based services, often tied to digital usage and treasury management, performed in the first nine months of 2025 compared to the prior year:

Channel-Related Metric	Performance (9 Months 2025 vs. 2024)
Payroll Services Fees Growth	Approximately 16% increase
Treasury Management Fees Growth	Approximately 11% increase
Service Charges on Accounts Growth (H1 2025 YoY)	18.1% growth
Mortgage Banking Income Growth (H1 2025 YoY)	23.4% increase

The bank also saw a 20% increase in Service Charges on Accounts in Q1 2025 due to higher activity.

ATM network access for customer convenience

Customer convenience extends beyond the physical branches through strategic ATM partnerships. This provides broad, low-cost access to cash for customers.

• Mercantile Bank partners with MoneyPass® to offer no ATM fees or surcharge fees at over 34,000 MoneyPass® Network ATMs.
• The bank's total assets were $6.18 billion as of Q2 2025, and $6.1 billion as of Q3 2025.

The loan-to-deposit ratio improved, moving from 107% at June 30, 2024, to just under 100% at June 30, 2025, indicating a healthier balance sheet supported by deposit channels.

Mercantile Bank Corporation (MBWM) - Canvas Business Model: Customer Segments

You're looking at the core groups Mercantile Bank Corporation (MBWM) serves, which are heavily weighted toward the business community in Michigan. Honestly, the numbers show a clear focus on commercial relationships over pure retail banking.

Commercial and Industrial (C&I) businesses

This segment forms the backbone of Mercantile Bank Corporation's lending activity. The bank's strategy heavily favors commercial clients, which is evident in the loan portfolio composition as of late 2025. Commercial loans represent the vast majority of their assets.

Owner-Occupied Commercial Real Estate (CRE) borrowers

This group, along with C&I, forms a key lending concentration. The bank views potential CRE headwinds as mitigated by a moderate investor CRE concentration, which stood at approximately 222% of risk-based capital as of the third quarter (3Q25).

Local small to mid-sized businesses needing treasury and payroll services

Beyond lending, Mercantile Bank Corporation actively serves these businesses through fee-based services. The growth in these services is a key indicator of the depth of these customer relationships. For example, payroll services fees saw a significant increase.

• Treasury management fees increased approximately 11% in Q3 2025 over Q3 2024.
• Payroll services fees increased approximately 16% in Q3 2025 over Q3 2024.
• Noninterest-bearing checking accounts, a key indicator of operating deposit relationships, represented about 25% of total deposits as of March 31, 2025.

The bank's focus on local deposit generation is directly tied to servicing these business clients.

Local retail consumers and individual deposit holders

While the primary focus is commercial, retail consumers provide a critical, stable funding base through deposits. As of the second quarter (Q2 2025), personal deposits made up 34% of the total deposit base, compared to 66% from business deposits. The bank has been successful in growing this base locally.

Here's a quick look at the overall loan and deposit structure as of the third quarter of 2025 (9M25 data) to show how these segments translate into the balance sheet:

Metric	Amount/Percentage (As of 9/30/2025 or Latest)
Total Assets	$6.31 billion
Total Deposits	$4.81 billion
Loan-to-Deposit Ratio	96% (down from 98% at year-end 2024)
Commercial Loans (% of Total Loans)	Approximately 81% (as of Q1/Q2 2025)
C&I and Owner-Occupied CRE (% of Commercial Loans)	Approximately 55% (as of 9/30/2025)
Local Deposits Growth (YTD 9M25)	Up $84.2 million, or 1.9%

The total loan portfolio was approximately $4.6 billion on average during Q3 2025. The bank's emphasis on commercial lending means that the C&I and CRE segments are the primary drivers of their asset side, while local retail and business deposits fund that activity.

Mercantile Bank Corporation (MBWM) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Mercantile Bank Corporation's operations as of late 2025. For a bank, the cost structure is heavily weighted toward the cost of funding its assets-that is, what it pays for deposits-and the necessary overhead to run the business and manage risk.

Interest Expense on Deposits, Particularly Money Market and Time Deposits

The cost of funds has been a dynamic area, reflecting the interest rate environment. For the second quarter ending in June 2025, the Interest Expense on Deposits was reported at $25.7 million for that quarter alone. To give you a sense of the mix shift, as of Q2 2025, higher-cost deposits increased by three percentage points compared to the prior year, while lower-cost deposits and non-interest-bearing deposits each lost 1 and 2 percentage points of total deposits, respectively. This migration toward higher-cost funding puts pressure on the net interest margin, though management has been working to offset this. For the third quarter of 2025, the cost of funds settled at 2.25 percent, an improvement from 2.56 percent in the third quarter of 2024, largely due to lower rates paid on money market accounts and time deposits following the September 2024 rate decreases.

Here's a look at some related expense and income figures from the first half of 2025:

Metric	Q1 2025 Amount	Q3 2024 Amount
Net Interest Income	Stable (Offsetting Margin Decline)	N/A
Net Interest Margin (Q3)	3.50 percent (Q3 2025)	3.52 percent (Q3 2024)
Yield on Average Earning Assets (Q3)	5.75 percent (Q3 2025)	6.08 percent (Q3 2024)

Non-Interest Costs, Including Overhead and Personnel Expenses

Non-interest expense captures the day-to-day running costs, excluding the interest paid to depositors. For the first quarter of 2025, Mercantile Bank Corporation's Noninterest expense was $31.1 million, up from $29.9 million in the first quarter of 2024. Looking ahead, management projected overhead costs for the remaining quarters of 2025 to fall between $32.5 million and $34.0 million per quarter. Personnel costs are a significant component of this overhead. The bank also saw growth in noninterest income from services, which helps offset these operating costs; for instance, treasury management and payroll services fees increased by approximately 11 percent and 16 percent, respectively, in Q3 2025.

Provision for Credit Losses

Managing potential loan losses is a critical, though often lumpy, cost. As you specified, the Provision for Credit Losses recorded by Mercantile Bank Corporation for the first nine months of 2025 was $3.9 million. [cite: ] To put that in context with recent quarterly data, the provision was $2.1 million in Q1 2025 and only $0.2 million in Q3 2025. The bank has maintained strong asset quality, with nonperforming assets at less than 0.1 percent of total assets as of September 30, 2025.

Regulatory Compliance and Technology Infrastructure Costs

These costs are embedded within the overall non-interest expense structure. You can expect significant spending here to meet evolving regulatory requirements for a bank of this size and to maintain the necessary technology infrastructure for digital banking services and security. While specific line items for regulatory compliance and technology infrastructure are not explicitly detailed with standalone dollar amounts in the latest reports, they are a material driver of the reported quarterly overhead expense figures, such as the $31.1 million in Noninterest expense reported for Q1 2025.

• Regulatory compliance costs are necessary for maintaining a 'well-capitalized' status.
• Technology infrastructure supports treasury management and digital platforms.
• These expenses are managed as part of the overall overhead budget.

Finance: draft 13-week cash view by Friday.

Mercantile Bank Corporation (MBWM) - Canvas Business Model: Revenue Streams

The core revenue engine for Mercantile Bank Corporation is its Net Interest Income (NII), which reflects the spread between what the bank earns on its assets, like loans and securities, and what it pays on its liabilities, like deposits. For the third quarter of 2025, NII reached $52.0 million, marking a nearly 8% expansion, or an increase of $3.7 million, compared to the $48.3 million earned in the third quarter of 2024. This growth was driven by an increase in earning assets, which successfully offset a slightly lower net interest margin of 3.50% in Q3 2025, down from 3.52% in Q3 2024.

Total revenue, which combines NII and noninterest income, was $62.4 million for the third quarter of 2025, representing a 7.6% increase from the $58.0 million reported in the prior-year third quarter. You can see the breakdown of the primary revenue drivers here:

Metric	Q3 2025 Amount	Q3 2024 Amount
Net Interest Income	$52.0 million	$48.3 million
Total Noninterest Income	$10.4 million	$9.7 million
Total Revenue (NII + Noninterest Income)	$62.4 million	$58.0 million

Noninterest income, which is fee-based revenue, totaled $10.4 million in the third quarter of 2025, up 7.5% from $9.7 million in the third quarter of 2024. This segment saw strong performance from several service-related offerings, though it was partially offset by fluctuations in mortgage banking income related to fair value adjustments on commitments.

The growth in fee income is concentrated in specific service areas, showing the success of Mercantile Bank Corporation's commercial and business service offerings. Here are the reported growth figures for key fee categories:

• Treasury management fees saw noteworthy increases of approximately 11% in the third quarter of 2025.
• Payroll services fees grew by approximately 16% in the third quarter of 2025.
• Growth in service charges on accounts was strong, increasing by 18.1% for the first nine months of 2025 year-over-year.
• Payroll services for the first nine months of 2025 showed a consistent growth rate of 15%.
• Mortgage banking income contributed positively, growing by 12% for the first nine months of 2025 compared to the prior-year period.

The bank's strategy to grow commercial deposit relationships is directly feeding the treasury management services revenue stream. Still, you should note that the reported Q3 2025 growth for mortgage banking income was tempered by changes in the quarter-end fair value of commitments to originate salable residential mortgage loans.