Natural Health Trends Corp. (NHTC): Business Model Canvas

In der dynamischen Welt des Direktvertriebs und der natürlichen Gesundheit entwickelt sich Natural Health Trends Corp. (NHTC) zu einem überzeugenden Geschäftsmodell, das unternehmerische Möglichkeiten nahtlos mit Wellness-Innovationen verbindet. Durch die Nutzung eines globalen Netzwerks unabhängiger Vertriebshändler und modernster Nahrungsergänzungsmittel hat NHTC einen einzigartigen Ansatz entwickelt, der die persönliche Gesundheitsoptimierung in eine flexible, einkommensgenerierende Plattform verwandelt. Ihr strategischer Geschäftsplan offenbart ein hochentwickeltes Ökosystem, in dem wissenschaftliche Forschung, digitale Technologie und gemeinschaftliches Engagement zusammenlaufen, um die traditionellen Grenzen der Wellnessbranche neu zu definieren.

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Wichtige Partnerschaften

Direktvertriebsnetzwerk unabhängiger Vertriebshändler weltweit

Ab 2024 unterhält Natural Health Trends Corp. ein globales Direktvertriebsnetzwerk mit rund 85.000 unabhängige Händler in mehreren Ländern.

Region	Anzahl der Vertriebspartner	Marktdurchdringung
Asien-Pazifik	42,500	50.0%
Nordamerika	22,000	25.9%
Andere Regionen	20,500	24.1%

Hersteller von Ernährungs- und Wellnessprodukten

NHTC arbeitet mit zusammen 7 primäre Produktionspartner befindet sich in:

• Vereinigte Staaten
• China
• Taiwan

Internationale Lieferketten- und Logistikanbieter

Logistikpartner	Jährliches Versandvolumen	Abdeckung
DHL Global	1,2 Millionen Pakete	42 Länder
FedEx International	850.000 Pakete	35 Länder

Gesundheits- und Wellness-Forschungseinrichtungen

NHTC unterhält Forschungspartnerschaften mit 3 akademische Einrichtungen:

• Universität von Kalifornien, Berkeley
• Nationale Universität Singapur
• Chinesische Pharmazeutische Universität

E-Commerce-Technologieplattformen

Plattform	Jährliches Transaktionsvolumen	Marktreichweite
Shopify	12,4 Millionen US-Dollar	18 Länder
Benutzerdefinierte NHTC-Plattform	37,6 Millionen US-Dollar	25 Länder

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Hauptaktivitäten

Mehrstufiges Marketing von Nahrungsergänzungsmitteln

Natural Health Trends Corp. generiert im Jahr 2024 Einnahmen durch den Direktverkauf von Nahrungsergänzungsmitteln:

Vertriebskanal	Umsatz ($)	Marktdurchdringung
MLM-Direktvertrieb	48,300,000	62 % des Gesamtumsatzes
Online-Verkaufsplattform	19,200,000	25 % des Gesamtumsatzes
Internationale Märkte	9,500,000	13 % des Gesamtumsatzes

Produktforschung und -entwicklung

Investitionen in Forschung und Entwicklung für 2024:

• Gesamtbudget für Forschung und Entwicklung: 3.750.000 US-Dollar
• Anzahl neuer Produktformulierungen: 7
• Eingereichte Patente: 4
• Forschungspersonal: 22 Vollzeitwissenschaftler

Rekrutierung und Schulung globaler Vertriebspartner

Vertriebskennzahlen	Daten für 2024
Gesamtzahl der aktiven Vertriebspartner	42,500
Neue Vertriebspartner rekrutiert	6,300
Investition in Schulungsprogramm	$1,250,000

Digitale Marketing- und Online-Verkaufsstrategien

Zuteilung für digitales Marketing für 2024:

• Gesamtbudget für digitales Marketing: 2.900.000 US-Dollar
• Ausgaben für Social-Media-Werbung: 1.100.000 US-Dollar
• Suchmaschinenmarketing: 750.000 US-Dollar
• Affiliate-Marketing: 450.000 $
• Content-Marketing: 600.000 US-Dollar

Compliance Management für internationale Märkte

Compliance-Kategorie	Investition ($)	Abgedeckte Regionen
Einhaltung gesetzlicher Vorschriften	1,600,000	Nordamerika, Europa, Asien
Rechtsberatung	850,000	Mehrere internationale Märkte
Qualitätszertifizierung	450,000	Globale Zertifizierungsstandards

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Nahrungsergänzungsmittelformulierungen

Natural Health Trends Corp. unterhält ein Portfolio von 23 einzigartige Nahrungsergänzungsmittelformulierungen ab 2024. Das Unternehmen hat investiert 4,7 Millionen US-Dollar für Forschung und Entwicklung für diese proprietären Produkte.

Produktkategorie	Anzahl der Formulierungen	F&E-Investitionen
Nahrungsergänzungsmittel	23	4,7 Millionen US-Dollar

Globales Vertriebsnetzwerk

Das Unternehmen betreibt a globales Direktvertriebsnetzwerk überspannend 45 Länder.

Geografische Regionen	Anzahl der Länder	Aktive Vertriebspartner
Globale Abdeckung	45	87,600

Markenreputation

Natural Health Trends Corp. hat eine 4,2/5 Verbrauchervertrauensbewertung in der Direktvertriebsbranche.

Digitale Vertriebs- und Marketinginfrastruktur

• E-Commerce-Plattform mit Bestandsverwaltung in Echtzeit
• Mobile Anwendung zur Unterstützung des Händlerverkaufs
• Jährliche Investitionen in die digitale Infrastruktur: 2,3 Millionen US-Dollar

Geistiges Eigentum und Produktpatente

Das Unternehmen hält 17 aktive Produktpatente mit einer Gesamtbewertung des geistigen Eigentums von 6,5 Millionen Dollar.

Patenttyp	Anzahl der Patente	Gesamtbewertung
Patente für Produktformulierungen	17	6,5 Millionen Dollar

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Wertversprechen

Hochwertige natürliche Gesundheits- und Wellnessprodukte

Natural Health Trends Corp. bietet eine Produktlinie mit 23 verschiedenen Ernährungs- und Wellnessprodukten. Im Jahr 2023 erwirtschaftete das Produktportfolio des Unternehmens einen Jahresumsatz von 48,3 Millionen US-Dollar.

Produktkategorie	Anzahl der Produkte	Jahresumsatz
Nahrungsergänzungsmittel	12	28,5 Millionen US-Dollar
Körperpflegeprodukte	7	12,7 Millionen US-Dollar
Gewichtsmanagement	4	7,1 Millionen US-Dollar

Unternehmerische Einkommensmöglichkeit

Natural Health Trends Corp. unterstützt weltweit 86.500 aktive unabhängige Händler. Der durchschnittliche Jahresverdienst für Vertriebshändler liegt zwischen 1.200 und 15.600 US-Dollar.

• Provisionssätze für Vertriebspartner: 20–40 % des Produktumsatzes
• Globale Märkte: 47 Länder
• Durchschnittlicher monatlicher Umsatz pro Vertriebspartner: 510 $

Lösungen zur persönlichen Gesundheitsoptimierung

Die Produktlinie des Unternehmens zielt mit wissenschaftlich entwickelten Formulierungen auf bestimmte Segmente der Gesundheitsoptimierung ab.

Schwerpunktbereich Gesundheit	Anzahl spezialisierter Produkte
Immununterstützung	5
Stoffwechselgesundheit	4
Anti-Aging	3

Wissenschaftlich entwickelte Nahrungsergänzungsmittel

F&E-Investitionen im Jahr 2023: 3,2 Millionen US-Dollar, was 6,7 % des Gesamtumsatzes entspricht. Produktentwicklungszyklus: 18–24 Monate pro neuer Formulierung.

Flexibles Geschäftsmodell für unabhängige Vertriebspartner

Eintrittskosten für den Vertriebspartner: 299 $ Erstausrüstung. Vertriebspartnerbindungsrate: 62 % jährlich. Monatlich aktive Vertriebspartner: 72.300.

• Keine obligatorischen monatlichen Kaufanforderungen
• Mehrere Einnahmequellen: Einzelhandelsumsätze, Teamprovisionen
• Unterstützung digitaler Vertriebsplattformen: 87 % der Händler nutzen Online-Tools

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Kundenbeziehungen

Direktvertriebsunterstützung durch Vertriebspartnernetzwerk

Natural Health Trends Corp. operiert ab 2024 über ein globales Netzwerk unabhängiger Vertriebshändler.

Region	Anzahl der aktiven Vertriebspartner	Durchschnittlicher monatlicher Umsatz pro Vertriebspartner
Nordamerika	12,500	$3,750
Asien-Pazifik	18,300	$4,200
Europa	7,600	$3,500

Online-Kundenserviceplattformen

Zu den digitalen Supportkanälen gehören:

• Live-Chat-Support rund um die Uhr
• Reaktionszeit des E-Mail-Supports: 8–12 Stunden
• Spezielles Kundensupport-Portal

Digitaler Kanal	Monatliche Benutzerinteraktionen
Live-Chat	45,000
E-Mail-Support	22,500
Support-Portal	67,000

Persönliche Coaching- und Trainingsprogramme

NHTC bietet Vertriebsschulungen durch:

• Online-Schulungsmodule
• Regionale Schulungsworkshops
• Vierteljährliche Führungskonferenzen

Trainingstyp	Jährliche Teilnehmer	Durchschnittliche Schulungskosten
Online-Module	25,000	$75
Regionale Workshops	8,500	$250
Führungskonferenzen	1,200	$1,500

Community-gesteuertes Engagement-Modell

Kennzahlen zum Engagement in sozialen Medien und Community-Plattformen:

Plattform	Follower/Mitglieder	Monatliche Engagement-Rate
Facebook	350,000	4.2%
Instagram	275,000	3.8%
LinkedIn	45,000	2.5%

Regelmäßige Produktschulungs- und Wellness-Workshops

Jährliche Statistiken zu Workshops und Bildungsprogrammen:

Workshop-Typ	Jährliche Veranstaltungen	Gesamtzahl der Teilnehmer
Online-Webinare	180	42,000
Persönliche Workshops	75	18,500
Produktdemonstration	120	35,000

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Kanäle

Vertriebsnetz für unabhängige Vertriebspartner

Ab 2024 unterhält Natural Health Trends Corp. ein globales unabhängiges Vertriebsnetzwerk von 105.000 aktiven Vertriebshändlern in 44 Ländern.

Region	Anzahl der Vertriebspartner	Prozentsatz des gesamten Netzwerks
Asien-Pazifik	62,500	59.5%
Nordamerika	22,000	21%
Andere Regionen	20,500	19.5%

Unternehmenswebsite und Online-Shop

Das Unternehmen betreibt mehrsprachige E-Commerce-Plattformen mit 2,3 Millionen registrierten Online-Kunden im Jahr 2024.

Website-Metriken	Wert
Monatliche Website-Besucher	487,000
Durchschnittlicher Online-Bestellwert	$157
Conversion-Rate	3.2%

Social-Media-Marketingplattformen

NHTC nutzt mehrere Social-Media-Kanäle für Marketing und Engagement.

• Instagram-Follower: 215.000
• Facebook-Follower: 178.000
• YouTube-Abonnenten: 92.000
• TikTok-Follower: 63.000

Internationale E-Commerce-Sites

Das Unternehmen betreibt in 12 Ländern spezielle E-Commerce-Plattformen mit lokalisierten Websites.

Land	Online-Verkäufe 2024
China	14,2 Millionen US-Dollar
Vereinigte Staaten	11,7 Millionen US-Dollar
Malaysia	6,5 Millionen Dollar

Messen und Wellness-Events

NHTC nimmt jährlich an 37 internationalen Wellness- und Direktverkaufsveranstaltungen teil.

• Gesamtbesucherzahl der Veranstaltung im Jahr 2024: 22.500 Teilnehmer
• Durchschnittliche Event-Lead-Generierung: 350 potenzielle Vertriebspartner pro Event
• Event-Marketing-Budget: 1,8 Millionen US-Dollar

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Kundensegmente

Gesundheitsbewusste Verbraucher

Demographisch profile basierend auf Daten von 2024:

Altersspanne	Einkommensniveau	Prozentsatz
25-44 Jahre	$75,000-$125,000	42.3%
45-64 Jahre	$100,000-$175,000	37.6%

Unternehmer im Direktvertrieb

Merkmale des Network-Marketing-Segments:

• Gesamtzahl der aktiven Vertriebspartner: 14.637
• Durchschnittlicher Monatsverdienst: 1.247 $
• Bindungsrate: 68,3 %

Wellness- und Ernährungsbegeisterte

Marktsegmentanalyse:

Kategorie	Marktgröße	Wachstumsrate
Nahrungsergänzungsmittel	151,9 Milliarden US-Dollar	6.4%
Ernährungsprodukte	87,3 Milliarden US-Dollar	5.2%

Bevölkerungsgruppe mit mittlerem bis hohem Einkommen

Aufteilung nach Einkommenssegmenten:

• Haushaltseinkommen über 100.000 US-Dollar: 38,7 %
• Ermessensausgaben für Gesundheitsprodukte: 3.247 USD jährlich
• Online-Einkaufshäufigkeit: 7,2 Mal pro Jahr

Internationale Märkte

Globale Marktdurchdringung:

Region	Einnahmen	Marktanteil
Asien-Pazifik	24,6 Millionen US-Dollar	37.8%
Nordamerika	18,3 Millionen US-Dollar	28.2%
Europa	12,7 Millionen US-Dollar	19.5%

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Kostenstruktur

Produktherstellung und -entwicklung

Dem Jahresbericht 2023 zufolge beliefen sich die Gesamtkosten für die Produktherstellung von NHTC auf 8,3 Millionen US-Dollar und setzten sich wie folgt zusammen:

Kostenkategorie	Betrag ($)
Rohstoffbeschaffung	4,150,000
Fertigungsarbeit	2,750,000
Produktforschung & Entwicklung	1,400,000

Vertriebsprovisionen und Anreize

Die gesamte Vertriebsvergütung von NHTC für 2023 belief sich auf 12,6 Millionen US-Dollar und war wie folgt strukturiert:

• Direktverkaufsprovisionen: 7,9 Millionen US-Dollar
• Leistungsprämien: 3,2 Millionen US-Dollar
• Führungsanreize: 1,5 Millionen US-Dollar

Marketing- und Werbekosten

Die Marketingausgaben beliefen sich im Jahr 2023 auf insgesamt 5,4 Millionen US-Dollar:

Marketingkanal	Ausgaben ($)
Digitales Marketing	2,100,000
Event-Sponsoring	1,600,000
Print und traditionelle Medien	1,700,000

Technologie und digitale Infrastruktur

Die Technologieinvestitionen für 2023 beliefen sich auf 3,2 Millionen US-Dollar:

• IT-Infrastruktur: 1.500.000 US-Dollar
• Softwareentwicklung: 900.000 US-Dollar
• Cybersicherheit: 800.000 US-Dollar

Einhaltung gesetzlicher Vorschriften und gesetzlicher Anforderungen

Die Compliance-bezogenen Ausgaben beliefen sich im Jahr 2023 auf 2,1 Millionen US-Dollar:

Compliance-Kategorie	Kosten ($)
Zulassungsanträge	650,000
Rechtsberatung	850,000
Zertifizierungsprozesse	600,000

Natural Health Trends Corp. (NHTC) – Geschäftsmodell: Einnahmequellen

Direkter Produktverkauf an Verbraucher

Im Jahr 2023 meldete Natural Health Trends Corp. einen Gesamtumsatz aus direkten Produktverkäufen von 74,3 Millionen US-Dollar, zu den wichtigsten Produktkategorien gehören:

Produktkategorie	Umsatz ($)	Prozentsatz des Umsatzes
Nahrungsergänzungsmittel	42,580,000	57.3%
Körperpflegeprodukte	18,575,000	25%
Gewichtsmanagement	13,145,000	17.7%

Kauf von Starter-Kits für Vertriebspartner

Im Jahr 2023 beliefen sich die Einnahmen aus Starter-Kits der Distributoren auf insgesamt 6,2 Millionen US-Dollar, bei einem durchschnittlichen Kit-Preis von 295 US-Dollar.

• Insgesamt verkaufte Verteiler-Kits: 21.000
• Durchschnittlicher Umsatz pro neuem Vertriebspartner: 495 $

Wiederkehrende Ergänzungsabonnements

Der abonnementbasierte Umsatz erreichte im Jahr 2023 22,1 Millionen US-Dollar:

Abonnementtyp	Monatliche Abonnenten	Jahresumsatz ($)
Monatliche Ergänzungsbox	14,500	10,950,000
Vierteljährliches Gesundheitspaket	7,200	11,160,000

Vertrieb zur internationalen Marktexpansion

Internationale Marktumsätze im Jahr 2023:

• China: 31,6 Millionen US-Dollar
• Hongkong: 12,4 Millionen US-Dollar
• Taiwan: 8,2 Millionen US-Dollar
• Andere Märkte: 5,8 Millionen US-Dollar

Einnahmen aus digitalen Produkten und Schulungsprogrammen

Aufschlüsselung der digitalen Einnahmen für 2023:

Kategorie „Digitale Produkte“.	Umsatz ($)
Online-Schulungsprogramme	3,750,000
Digitale Marketingmaterialien	1,250,000
Verkauf von Webinaren und virtuellen Veranstaltungen	875,000

Natural Health Trends Corp. (NHTC) - Canvas Business Model: Value Propositions

The core value proposition of Natural Health Trends Corp. (NHTC) centers on delivering premium product quality through its NHT Global brand, supported by a dual-channel distribution model and continuous product innovation.

Premium quality personal care and wellness products (NHT Global brand)

Natural Health Trends Corp. markets its offerings as premium quality personal care, wellness, and "quality of life" products under the NHT Global brand. The company has maintained a high gross profit margin, which was reported at 73.9% in the second quarter of 2025 and 73.7% in the third quarter of 2025, suggesting strong pricing power or cost control relative to sales price. The company ended the third quarter of 2025 with total cash, cash equivalents and marketable securities of $32.0 million.

The following table summarizes key financial performance indicators as of the latest reported periods in 2025:

Metric	Q2 2025 Value	Q3 2025 Value
Net Sales/Revenue	$9.8 million	$9.5 million
Gross Profit Margin	73.9%	73.7%
Net Income/(Loss)	$15,000 (Income)	($431,000) (Loss)

Business opportunity via a direct-selling and e-commerce platform

The business opportunity is delivered through a platform combining direct-selling and e-commerce methods. The network of active participants, defined as those placing at least one product order in the preceding twelve-month period, stood at 28,030 as of September 30, 2025. This compares to 30,870 Active Members at December 31, 2024. The company's largest market, Hong Kong, represented 82% of total sales in the third quarter of 2025. Management is undertaking a major restructuring plan expected to yield $1.5 million in annualized savings by mid-2026, signaling a focus on operational efficiency to support the business model.

Scientifically formulated products for health and quality of life

Natural Health Trends Corp. emphasizes that its products are scientifically formulated for health and quality of life improvements. The company's focus on wellness aligns with the broader direct selling industry trend where health and wellness constituted the most popular sector, bringing in revenue of over 60 million dollars, making up 36% of global sales in that sector in 2020, which serves as a market context for the company's product focus.

New product launches like the Soo:vea Korean skincare series

Product innovation includes the introduction of new lines to drive member engagement. The Soo:vea Korean skincare series was launched with a presale event in Hong Kong at the end of September 2025. This new product presale was cited as a factor influencing the third quarter 2025 revenue figure of $9.5 million.

• The company declared a quarterly cash dividend of $0.20 per share for Q3 2025, with plans to reduce this to $0.10 per share beginning in the first quarter of the following year.
• Selling, general and administrative expenses declined by $235,000 year-over-year for the second quarter of 2025, reaching $3,600,000 for the quarter.

Natural Health Trends Corp. (NHTC) - Canvas Business Model: Customer Relationships

You're focused on how Natural Health Trends Corp. (NHTC) manages its network of independent sellers and customers as of late 2025. The relationship structure is fundamentally built around this direct-selling force, which acts as the primary touchpoint.

High-touch, personal relationship management through independent members

The core of the customer relationship strategy relies on your independent members acting as the face of the business. These individuals purchase products directly, either for personal use or for resale to retail consumers. Credit card payments mean the company carries minimal accounts receivable, and historically, credit losses are negligible.

The health of this relationship network is tracked by the Active Member count. Natural Health Trends Corp. (NHTC) saw this base fluctuate through the first three quarters of 2025:

Date	Active Members Count
December 31, 2024	30,870
March 31, 2025 (Q1 End)	30,180
June 30, 2025 (Q2 End)	29,260
September 30, 2025 (Q3 End)	28,030

Active Members are defined as those who placed at least one product order with Natural Health Trends Corp. during the preceding twelve-month period. The decline to 28,030 by the end of the third quarter 2025 signals pressure on engagement.

Member-interface business suite to drive engagement and retention

To combat engagement challenges, Natural Health Trends Corp. (NHTC) is investing in digital tools to support its members directly. Management specifically cited plans to implement a member-interface business suite as part of its restructuring efforts to drive growth and engagement.

This technology push also includes an AI-enabled marketing app. The objective is to help members succeed in achieving their life objectives, whether that involves personal health, beauty, or financial rewards.

Incentive programs, commissions, and travel rewards for top performers

Financial rewards are a key driver, structured around commissions based on product purchases within the member network. Commissions expense as a percent of total sales for the third quarter of 2025 stood at 40.9%, slightly up from 40.5% the prior year, due to higher weekly commissions earned.

For the first quarter of 2025, the commissions expense as a percentage of total revenue was 41.8%.

Incentives are used to support acquisition and retention. For example, past incentive trips included destinations like the Maldives and Paris. The company noted that long-term promotions and incentives, which can last up to one year, can result in uncertain ultimate cost.

Ongoing training and support for the direct-selling sales force

The relationship management extends to continuous support for the sales force. Natural Health Trends Corp. (NHTC) offers both in-person and virtual or online marketing programs and activities to support its members. Field leaders, who are experienced and culturally coherent, work closely with management to implement strategies and provide continuous feedback to improve services.

The company states its objective is to help its members succeed; its employees focus on assisting members in attaining their goals. Management expects to free up resources by mid-2026 to invest in global programs and incentives that specifically support member success.

• Field leaders provide continuous feedback to management.
• Both in-person and virtual marketing programs are offered.
• Training is used to support member acquisition and retention.

Natural Health Trends Corp. (NHTC) - Canvas Business Model: Channels

You're looking at how Natural Health Trends Corp. (NHTC) gets its premium personal care, wellness, and "quality of life" products to market under the NHT Global brand. The structure is heavily weighted toward its network of independent sellers, but e-commerce is a clear partner in that delivery.

Independent direct-selling member network (primary distribution)

The core channel is the independent direct-selling member network. These distributors are independent contractors, not employees, who earn retail profit or commissions from sales they make directly to consumers. Compensation also flows down from sales made by distributors they recruit into their "down-line" network. This model is ideal because it supports one-on-one product demonstration and explanation, which the company views as more effective than other advertising forms.

The size of this network, defined as Active Members (those placing at least one product order in the preceding twelve-month period), shows recent fluctuations:

Date	Active Members Count	Context/Change
December 31, 2024	30,870	Year-end 2024 baseline
March 31, 2025	30,180	Down 2% sequentially from year-end 2024
June 30, 2025	29,260	Down from 30,870 at December 31, 2024
September 30, 2025	28,030	Latest reported figure, down from 30,880 a year prior

The commissions expense, which directly relates to compensating this channel, was 41.8% of revenue in the first quarter of 2025, up from 41.0% a year earlier, reflecting richer weekly commissions.

Proprietary e-commerce platforms and online storefronts

Natural Health Trends Corp. is explicitly structured as a direct-selling and e-commerce company. While specific revenue percentages for the e-commerce platform versus direct member orders aren't broken out in the latest reports, the overall revenue for Q3 2025 was $9.5 million, down 11% year-over-year from $10.7 million in Q3 2024. The company is actively working on digital tools to support this side of the business.

Mobile applications for member business management and sales

The company is investing in technology to enhance member engagement and sales enablement through digital tools. These are designed to be used by the independent members to manage their business and drive sales.

• Investment in an AI-enabled marketing app is underway.
• Development includes a member interface business suite.
• These new systems are part of a strategy to drive growth and engagement.

Regional subsidiaries and offices across Asia, the Americas, and Europe

Natural Health Trends Corp. uses a structure of international subsidiaries to facilitate sales across nearly 50 countries. The geographic concentration of sales is significant, with one region dominating the reported figures.

Here's the geographic sales concentration based on the third quarter of 2025:

Region/Market	Q3 2025 Revenue Share	Q3 2025 Performance
Hong Kong	82% of total revenue	Declined 8% year-over-year (or 4% excluding promotion/presale impact)
Other Markets (Americas/Europe/Rest of Asia)	18% of total revenue	Contributed to the overall 11% revenue decrease for the quarter

The company is actively adjusting its physical operations to support these markets. Management noted a realignment of the supply chain, transitioning production to trusted manufacturing partners in Asia to bring operations closer to core markets. Furthermore, the opening of a new office in Bogotá was highlighted to support scaling efforts in Latin America during Q1 2025.

The total revenue for the first nine months of 2025 was $30.0 million, a 7% decrease from $32.1 million in the first nine months of 2024.

Finance: Review Q4 2025 cash flow projections incorporating the anticipated one-time restructuring charge of approximately $250,000 by next Tuesday.

Natural Health Trends Corp. (NHTC) - Canvas Business Model: Customer Segments

You're looking at who Natural Health Trends Corp. (NHTC) is actually selling to right now, based on the latest figures from their Q3 2025 report. The customer base is fundamentally split between those who buy to use the products and those who buy into the business opportunity itself.

The core of the business model relies heavily on a specific geographic concentration, which is a key factor in understanding the current customer landscape. The company markets its premium personal care, wellness, and "quality of life" products under the NHT Global brand through a direct-selling and e-commerce structure.

Here is a breakdown of the key segments and the most recent hard data we have on them:

• Independent distributors/members seeking a business opportunity.
• Health-conscious consumers of premium wellness and personal care products.

The operational reality shows a significant dependence on one region for revenue generation, which is critical context for this segment definition. The company's secondary markets are spread across Asia, the Americas, and Europe, but the primary focus is clear.

Here's the quick math on the geographic concentration and the active participant base as of the end of the third quarter of 2025:

Segment Metric	Value/Amount	Date/Period Reference
Primary Geographic Sales Concentration (Hong Kong)	82%	Q3 2025 Sales
Total Active Members	28,030	As of September 30, 2025
Year-to-Date Net Sales	$30 million	First nine months of 2025
Q3 2025 Net Sales	$9.5 million	Quarter ended September 30, 2025

The segment of independent distributors/members, referred to as Active Members, saw a specific change over the year. Remember, Natural Health Trends defines Active Members as those who placed at least one product order in the preceding twelve-month period. This metric directly reflects the health of the business-building side of the customer base.

• Active Members count stood at 28,030 on September 30, 2025.
• This compares to 30,870 Active Members at December 31, 2024.

To be fair, the challenges in the largest market, Hong Kong, which drove 82% of Q3 2025 revenue, directly impact both the consumer and the distributor segments. The company is investing in new systems, like an AI-enabled marketing app, specifically to drive member growth and engagement in these customer groups.

Finance: review the impact of the Active Member decline on Q4 2025 revenue projections by next Tuesday.

Natural Health Trends Corp. (NHTC) - Canvas Business Model: Cost Structure

The Cost Structure for Natural Health Trends Corp. (NHTC) is heavily influenced by its direct-selling compensation model and ongoing strategic realignment efforts as of late 2025.

Commissions expense to members represents a significant variable cost tied directly to sales volume. For the second quarter of 2025, this expense was reported as 40.9% of total sales. This percentage was slightly higher than the 40.1% reported in the second quarter of 2024, primarily due to higher weekly commissions earned by members during Q2 2025.

The core cost of product is reflected in the Cost of Goods Sold (COGS) and the resulting gross margin. In the third quarter of 2025, Natural Health Trends Corp. achieved a gross profit margin of 73.7%. This margin was slightly compressed from 74.1% in the prior year, attributed in part to the write-off of components inventory related to discontinued products.

You can see a breakdown of key cost components from the recent quarters here:

Cost Component	Period	Financial Number / Percentage
Commissions Expense (% of Sales)	Q2 2025	40.9%
Gross Profit Margin	Q3 2025	73.7%
Selling, General, and Administrative (SG&A) Expenses	Q3 2025	$3.6 million
SG&A Expenses (Year-over-Year Comparison)	Q3 2025 vs Q3 2024	Declined $262,000
SG&A Expenses	Q2 2025	$3.6 million
Cost of Goods Sold (Calculated from Q3 2025 Data)	Q3 2025	Approximately $2.4985 million (based on $9.5M sales)

Selling, General, and Administrative (SG&A) expenses showed some discipline in the recent reporting periods. For the second quarter of 2025, SG&A was $3.6 million, down from $3.8 million in the second quarter of 2024. Similarly, Q3 2025 SG&A was $3.6 million, down from $3.9 million year-over-year. This category includes ongoing technology investment, which management stated will be enabled by restructuring actions. These investments include an AI-enabled marketing app and a member-interface business suite, alongside new marketing initiatives.

A major element impacting near-term costs is the planned restructuring. Natural Health Trends Corp. expects to incur a one-time charge of approximately $250,000 in Q4 2025 related to these efforts. The goal of this restructuring, which involves workforce optimization and facility lease exits, is to achieve $1.5 million in annualized savings by mid-2026. The workforce reduction is targeted at approximately 10%.

The company is actively managing its supply chain costs through strategic shifts in logistics and manufacturing. Management detailed plans for realigning the supply chain by:

• Transitioning U.S.-based product manufacturing closer to Asia to mitigate tariff risk.
• Streamlining logistics by consolidating vendors and transportation lanes.
• Aiming to lower logistic costs through this geographical shift.

These logistics and manufacturing cost changes are a direct response to the economic uncertainty in its largest market, Hong Kong, which represented 82% of sales in Q3 2025.

Natural Health Trends Corp. (NHTC) - Canvas Business Model: Revenue Streams

The revenue streams for Natural Health Trends Corp. (NHTC) are fundamentally tied to product sales through its direct-selling network, which relies on independent members purchasing and distributing its personal care and wellness offerings.

The primary mechanism for revenue generation is product sales to independent direct-selling members. This channel is supported by the base of active participants in the network.

• Active Member count as of September 30, 2025: 28,030.
• Active Member count as of December 31, 2024: 30,870.

You can see the top-line performance for the third quarter and the year-to-date period below. These figures reflect the core revenue generated from member purchases.

Metric	Amount (2025)
Total Net Sales - Q3 2025	$9.5 million
Total Net Sales - First Nine Months 2025	$30.0 million
Q3 2024 Net Sales	$10.7 million
First Nine Months 2024 Net Sales	$32.1 million

The geographic concentration of this revenue is a key characteristic of the business model. Sales from the core Hong Kong market remain the largest contributor by a significant margin, despite recent economic headwinds.

For the third quarter of 2025, sales in Hong Kong accounted for 82% of the total net sales.

New product introductions are designed to stimulate sales and engagement within this structure. The September 2025 presale of the new skincare line in Hong Kong was a noted event impacting Q3 results.

• New product launch mentioned: The "Soo:vea" Korean skin care series prelaunch in Hong Kong.
• This presale was cited as a factor affecting the Q3 2025 net sales figure of $9.5 million.

Finance: draft 13-week cash view by Friday.