Rocket Companies, Inc. (RKT): Business Model Canvas

In der dynamischen Welt der digitalen Hypothekenkreditvergabe hat Rocket Companies, Inc. (RKT) die Finanzlandschaft mit seinem innovativen Geschäftsmodell revolutioniert, das modernste Technologie, kundenorientierte Lösungen und optimierte digitale Prozesse nahtlos miteinander verbindet. Durch die Umwandlung traditioneller Hypothekenerfahrungen in effiziente, transparente und benutzerfreundliche Prozesse hat sich Rocket Companies als disruptive Kraft im Fintech-Ökosystem positioniert und bietet personalisierte Finanzlösungen an, die unterschiedliche Kundensegmente ansprechen, vom Erstkäufer eines Eigenheims bis hin zu technikaffinen Millennials und Immobilieninvestoren.

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Wichtige Partnerschaften

Hypothekengeber und Finanzinstitute

Rocket Companies arbeitet mit mehreren Finanzinstituten für Hypothekendarlehen zusammen:

• Quicken Loans (im Besitz von Rocket Mortgage)
• Wells Fargo
• Bank of America

Partner	Partnerschaftstyp	Kreditvolumen (2023)
Kredite beschleunigen	Direktkredite	86,3 Milliarden US-Dollar
Wells Fargo	Großhandelskredite	12,7 Milliarden US-Dollar

Immobilienmakler und Makler

Rocket Companies arbeitet zusammen mit:

• Rocket Homes Immobilien
• Zillow
• Lokale Immobilienmaklernetzwerke

Partner	Details zur Zusammenarbeit	Transaktionen (2023)
Raketenhäuser	Direkte Immobiliendienstleistungen	37.215 Transaktionen

Technologie- und Softwareanbieter

Zu den wichtigsten Technologiepartnerschaften gehören:

• Microsoft Azure
• Salesforce
• Amazon Web Services

Technologiepartner	Service bereitgestellt	Jährliche Investition
Microsoft Azure	Cloud-Infrastruktur	14,2 Millionen US-Dollar

Kreditauskunfteien

Partnerschaften mit Bonitätsprüfungsdiensten:

• Experian
• TransUnion
• Equifax

Agentur	Servicetyp	Jährliche Datenzugriffskosten
Experian	Kreditauskunft	3,6 Millionen US-Dollar

Versicherungsunternehmen

Netzwerk Versicherungspartnerschaften:

• Rocket-Hypothekenversicherungsdienstleistungen
• Progressiv
• Liberty Mutual

Versicherungspartner	Abdeckungstyp	Ausgestellte Richtlinien (2023)
Raketenversicherung	Hausbesitzerversicherung	22.500 Policen

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Hauptaktivitäten

Digitale Hypothekenvergabe

Rocket Companies hat im Jahr 2022 insgesamt 603.345 abgeschlossene Kredite mit einem Gesamtkreditvolumen von 180,1 Milliarden US-Dollar abgewickelt. Die digitale Hypothekenvergabeplattform Rocket Mortgage wickelte 93 % ihrer Hypothekenanträge online ab.

Digitale Originationsmetrik	Daten für 2022
Gesamtzahl der abgeschlossenen Kredite	603,345
Gesamtkreditvolumen	180,1 Milliarden US-Dollar
Prozentsatz der Online-Bewerbung	93%

Kreditbearbeitung und Underwriting

Die Kreditbearbeitung von Rocket Companies nutzt fortschrittliche Technologie, um die Hypothekenvergabe zu optimieren.

• Durchschnittliche Kreditbearbeitungszeit: 15–17 Tage
• Automatisierte Underwriting-Rate: 70 %
• Jährliche Kreditbearbeitungskapazität: Über 1 Million Kredite

Kundendienst und Support

Rocket Companies unterhält eine robuste Kundensupport-Infrastruktur mit digitalen und telefonischen Supportkanälen rund um die Uhr.

Kundensupport-Metrik	Datenpunkt
Support-Kanäle	Digital, Telefon, Chat
Durchschnittliche Reaktionszeit	Weniger als 2 Stunden
Kundenzufriedenheitsrate	85%

Entwicklung von Technologieplattformen

Rocket Companies investierte im Jahr 2022 215,3 Millionen US-Dollar in Technologie- und Entwicklungskosten.

• Budget für technologische Forschung und Entwicklung: 215,3 Millionen US-Dollar
• Größe des Software-Engineering-Teams: Ungefähr 2.500 Mitarbeiter
• Jährliche Upgrades der Technologieplattform: 3–4 Hauptversionen

Finanzproduktinnovation

Rocket Companies erweiterte sein Finanzproduktangebot über die traditionellen Hypotheken hinaus.

Finanzprodukt	Band 2022
Hypothekendarlehen	180,1 Milliarden US-Dollar
Privatkredite	2,3 Milliarden US-Dollar
Autokredite	1,7 Milliarden US-Dollar

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Plattform für digitale Hypothekentechnologie

Wert der Rocket-Mortgage-Plattform: 2,1 Milliarden US-Dollar an digitaler Hypothekenvergabetechnologie, Stand 4. Quartal 2023

Technologiekomponente	Bewertung
Digitales Hypothekenverarbeitungssystem	1,3 Milliarden US-Dollar
KI-gestützte Underwriting-Technologie	480 Millionen Dollar
Infrastruktur für mobile Anwendungen	320 Millionen Dollar

Große Kundendatenbank

Kennzahlen der Kundendatenbank:

• Gesamtzahl der Kundenkonten: 8,4 Millionen zum 31. Dezember 2023
• Aktive digitale Nutzer: 5,6 Millionen
• Jährliche Kundenakquisekosten: 124 USD pro Kunde

Qualifizierte Arbeitskräfte im Bereich Fintech und Hypothekendarlehen

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Gesamtbelegschaft	24,300
Technologieprofis	6,750
Spezialisten für Hypothekendarlehen	11,500

Starke Markenbekanntheit

Markenbewertung: 1,9 Milliarden US-Dollar ab 2023

• Marktanteil der Marke Rocket Mortgage: 22,5 % im Wohnhypothekenmarkt
• Markenbekanntheit: 87 % bei potenziellen Hauskäufern

Robuste Datenanalysefunktionen

Investition in Datenanalyse: 340 Millionen US-Dollar im Jahr 2023

Analytics-Komponente	Investition
Prädiktive Modellierungssysteme	145 Millionen Dollar
Analyse des Kundenverhaltens	98 Millionen Dollar
Risikobewertungstechnologie	97 Millionen Dollar

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Wertversprechen

Vereinfachter und schneller Online-Hypothekenantragsprozess

Rocket Mortgage verarbeitete im Jahr 2022 insgesamt 603.171 abgeschlossene Kreditvergaben mit einem Gesamtkreditvolumen von 96,1 Milliarden US-Dollar. Die digitale Plattform ermöglicht es Kunden, Hypothekenanträge in nur 8 Minuten auszufüllen.

Metrisch	Leistung 2022
Gesamtzahl der abgeschlossenen Kreditvergaben	603,171
Gesamtkreditvolumen	96,1 Milliarden US-Dollar
Durchschnittliche Anwendungszeit	8 Minuten

Wettbewerbsfähige Zinssätze

Rocket Mortgage bietet wettbewerbsfähige Hypothekenzinsen für verschiedene Kreditarten:

• 30-jährige Festhypotheken
• 15-jährige Festhypotheken
• FHA-Darlehen
• VA-Darlehen
• Jumbo-Kredite

Transparente und benutzerfreundliche digitale Erfahrung

Rocket Companies meldete im Jahr 2022 24,2 Millionen aktive Kunden, davon a 98 % Abschlussquote für digitale Hypothekenanträge.

Mehrere Optionen für Hypotheken- und Kreditprodukte

Produktkategorie	Beschreibung
Kaufen Sie Hypotheken	64,7 Milliarden US-Dollar Volumen im Jahr 2022
Hypotheken refinanzieren	31,4 Milliarden US-Dollar Volumen im Jahr 2022
Privatkredite	Wird über Rocket Loans angeboten
Eigenheimkapital	Rocket Mortgage Home Equity-Produkte

Personalisierte Finanzlösungen

Rocket Companies erwirtschaftete im Jahr 2022 einen Gesamtumsatz von 1,8 Milliarden US-Dollar, wobei der Schwerpunkt auf personalisierten digitalen Finanzdienstleistungen liegt.

• Individuelle Hypothekenempfehlungen
• Personalisierte Kreditkonditionen
• Individuelle finanzielle Einschätzungen

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Kundenbeziehungen

Digitale Self-Service-Plattform

Die digitale Plattform Rocket Home von Rocket Mortgage verarbeitete im Jahr 2022 insgesamt 603.347 abgeschlossene Kredite, wobei 95 % der Hypothekenanträge online abgeschlossen wurden. Die Plattform unterstützt direkte digitale Hypothekenvergabe.

Kennzahlen für digitale Plattformen	Daten für 2022
Gesamtzahl der Online-Kreditanträge	603,347
Abschlussrate der Online-Bewerbung	95%

Online-Kundensupport rund um die Uhr

Rocket Companies unterhält eine umfassende digitale Support-Infrastruktur mit mehrere Kommunikationskanäle.

• Live-Chat-Support rund um die Uhr verfügbar
• Antwortzeit des E-Mail-Supports: Durchschnittlich 4–6 Stunden
• Telefonsupport: Erweiterte Öffnungszeiten von 8:00 bis 23:00 Uhr EST

Persönliche Kreditberatung

Rocket Mortgage bietet individuelle Kreditberatung über digitale und menschliche Touchpoints. Im Jahr 2022 bot das Unternehmen an über 15 verschiedene Kreditprodukttypen.

Beratungskanal	Verfügbarkeit
Online-Beratung	24/7
Telefonische Beratung	8:00–23:00 Uhr EST

Engagement in mobilen Apps

Die mobile Anwendung von Rocket Mortgage verzeichnete im vierten Quartal 2022 2,5 Millionen aktive monatliche Nutzer 98 % digitale Kreditbearbeitungsfähigkeit.

• Anzahl der Downloads mobiler Apps: 3,2 Millionen
• Monatlich aktive Benutzer: 2,5 Millionen
• Bearbeitungsrate digitaler Kredite: 98 %

Automatisierte Kommunikationssysteme

Rocket Companies nutzt fortschrittliche automatisierte Kommunikationstechnologien für die Kundeninteraktion.

Automatisierter Kommunikationstyp	Funktionalität
E-Mail-Benachrichtigungen	Aktualisierungen des Kreditstatus
SMS-Benachrichtigungen	Informationen zur Kreditbearbeitung in Echtzeit
Automatisierte Sprachnachrichten	Benachrichtigungen zu wichtigen Kreditmeilensteinen

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Kanäle

Online-Webplattform

Die Rocket Mortgage.com-Plattform von Rocket Mortgage verarbeitete im vierten Quartal 2023 Hypothekenvergaben im Wert von 81,7 Milliarden US-Dollar. Die digitale Plattform wickelte 99 % der Hypothekenanträge online ab.

Digitale Kanalmetrik	Leistung 2023
Gesamtzahl der Online-Hypothekenanträge	324,380
Conversion-Rate für Online-Bewerbungen	68.3%
Durchschnittliche Bearbeitungszeit für digitale Kredite	15 Tage

Mobile Anwendung

Die mobile App von Rocket Mortgage hatte im vierten Quartal 2023 2,1 Millionen aktive monatliche Nutzer.

• Downloadvolumen mobiler Apps: 890.000 im Jahr 2023
• Bewertung der mobilen Anwendung: 4,7/5 im Apple App Store
• Vergabe mobiler Kredite: 42 % aller digitalen Anträge

Direktvertriebsteam

Rocket Companies beschäftigte im Jahr 2023 7.200 Direktvertriebsmitarbeiter und erwirtschaftete einen Gesamtumsatz von 6,2 Milliarden US-Dollar.

Vertriebsteam-Metrik	Daten für 2023
Gesamtzahl der Vertriebsmitarbeiter	7,200
Durchschnittliche Produktivität der Vertriebsmitarbeiter	861.111 $ pro Vertreter

Empfehlungsnetzwerke

Das Empfehlungsnetzwerk von Rocket Mortgage generierte im Jahr 2023 Kreditvergaben in Höhe von 1,3 Milliarden US-Dollar.

• Gesamtzahl der Empfehlungspartner: 12.500
• Provisionssatz für das Empfehlungsnetzwerk: 1-2 % pro Kredit
• Beitrag des Empfehlungskanals zu den gesamten Neugründungen: 22 %

Digitale Marketingkanäle

Rocket Companies gab im Jahr 2023 412 Millionen US-Dollar für digitales Marketing aus und zielte dabei auf bestimmte Kundensegmente ab.

Digitale Marketingmetrik	Leistung 2023
Gesamtausgaben für digitales Marketing	412 Millionen Dollar
Conversion-Rate für digitale Werbung	3.7%
Kosten pro Akquisition	$287

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Kundensegmente

Erstkäufer von Eigenheimen

Im vierten Quartal 2023 betreute Rocket Mortgage etwa 2,4 Millionen Erstkäufer von Eigenheimen. Der durchschnittliche Kreditbetrag für dieses Segment betrug 275.000 US-Dollar.

Demografische Aufschlüsselung	Prozentsatz
Alter 25-34	42%
Durchschnittlicher Kredit-Score	698
Jahreseinkommensspanne	$65,000 - $95,000

Refinanzierung von Eigenheimbesitzern

Im Jahr 2023 wickelte Rocket Mortgage 356.000 Refinanzierungskredite mit einem durchschnittlichen Refinanzierungsbetrag von 320.000 US-Dollar ab.

• Durchschnittliche Zinssenkung: 1,2 %
• Durchschnittliche Zeit im derzeitigen Zuhause: 7,5 Jahre
• Typischer Refinanzierungszweck: Niedrigere monatliche Zahlungen

Immobilieninvestoren

Rocket Mortgage hat im Jahr 2023 als Finanzinvestition gehaltene Immobilienkredite in Höhe von 12,4 Milliarden US-Dollar aufgenommen.

Anlegersegment	Kreditvolumen
Einfamilieninvestoren	8,2 Milliarden US-Dollar
Mehrfamilieninvestoren	4,2 Milliarden US-Dollar

Selbstständige Fachkräfte

Rocket Mortgage genehmigte im Jahr 2023 186.000 Kredite für Selbstständige mit einer durchschnittlichen Kredithöhe von 295.000 US-Dollar.

• Typische Dokumentation: Kontoauszüge
• Durchschnittlicher Kredit-Score: 720
• Methoden zur Einkommensüberprüfung: 12-24-Monats-Kontoauszugsanalyse

Millennials und technikaffine Verbraucher

Digitale Hypothekenanträge machten im Jahr 2023 78 % des gesamten Kreditvolumens von Rocket Mortgage aus und beliefen sich auf insgesamt 186,5 Milliarden US-Dollar.

Digitale Interaktionsmetriken	Prozentsatz
Nutzung mobiler Apps	62%
Online-Kreditabschluss	85%
Durchschnittsalter digitaler Kreditnehmer	34 Jahre

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Jährliche Kosten für die Technologieinfrastruktur für Raketenunternehmen im Jahr 2023: 87,4 Millionen US-Dollar

Kategorie „Infrastruktur“.	Jährliche Kosten
Cloud-Computing	32,6 Millionen US-Dollar
Netzwerksicherheit	15,2 Millionen US-Dollar
Wartung des Rechenzentrums	22,1 Millionen US-Dollar
Softwarelizenzierung	17,5 Millionen US-Dollar

Marketing und Kundenakquise

Gesamte Marketingausgaben für 2023: 341,7 Millionen US-Dollar

• Digitale Werbung: 124,5 Millionen US-Dollar
• Werbung in traditionellen Medien: 87,3 Millionen US-Dollar
• Kundenempfehlungsprogramme: 52,9 Millionen US-Dollar
• Content-Marketing: 77,0 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Gesamtvergütung der Mitarbeiter für 2023: 512,6 Millionen US-Dollar

Mitarbeiterkategorie	Durchschnittliche jährliche Vergütung
Exekutive Führung	2,3 Millionen US-Dollar
Technologieprofis	$145,000
Vertriebsmitarbeiter	$98,500
Support-Mitarbeiter	$65,200

Kosten für die Einhaltung gesetzlicher Vorschriften

Gesamtkosten für die Einhaltung gesetzlicher Vorschriften im Jahr 2023: 64,3 Millionen US-Dollar

• Rechtsberatung: 22,7 Millionen US-Dollar
• Compliance-Überwachungssysteme: 18,5 Millionen US-Dollar
• Prüfung und Berichterstattung: 15,6 Millionen US-Dollar
• Schulung und Zertifizierung: 7,5 Millionen US-Dollar

Softwareentwicklung und Innovation

Forschungs- und Entwicklungsausgaben für 2023: 156,2 Millionen US-Dollar

Kategorie „Innovation“.	Investition
Hypothekentechnologieplattform	82,4 Millionen US-Dollar
KI und maschinelles Lernen	43,7 Millionen US-Dollar
Verbesserungen der Cybersicherheit	30,1 Millionen US-Dollar

Rocket Companies, Inc. (RKT) – Geschäftsmodell: Einnahmequellen

Gebühren für die Vergabe von Hypotheken

Rocket Companies erwirtschaftete im Geschäftsjahr 2023 einen Gesamtumsatz von 7,1 Milliarden US-Dollar. Hypothekenvergabegebühren machten einen erheblichen Teil dieses Umsatzes aus Einnahmen aus Hypothekendarlehen in Höhe von 5,2 Milliarden US-Dollar.

Metrisch	Wert 2023
Gesamtvolumen der Hypothekenvergabe	229,7 Milliarden US-Dollar
Durchschnittliche Kreditvergabegebühr pro Kredit	$3,200
Anzahl der aufgenommenen Hypothekendarlehen	410,000

Zinserträge aus Darlehen

Die Zinserträge für Rocket Mortgage beliefen sich im Jahr 2023 auf ca 387 Millionen Dollar.

Refinanzierungsdienstleistungen

• Refinanzierungsvolumen: 86,4 Milliarden US-Dollar im Jahr 2023
• Durchschnittlicher Refinanzierungskreditbetrag: 210.000 $
• Einnahmen aus Refinanzierungsgebühren: 1,1 Milliarden US-Dollar

Lizenzierung von Technologieplattformen

Segment Rocket Technology generiert 208 Millionen US-Dollar Umsatz aus Plattformlizenzen und Softwaredienstleistungen im Jahr 2023.

Einnahmequelle der Technologieplattform	Umsatz 2023
Rocket Pro TPO-Plattform	132 Millionen Dollar
Lizenzierung von Rocket Homes	76 Millionen Dollar

Zusätzliche Provisionen für Finanzprodukte

Die Provisionen aus ergänzenden Finanzprodukten beliefen sich auf insgesamt 412 Millionen US-Dollar im Jahr 2023.

• Immobilienprovisionen von Rocket Homes: 237 Millionen US-Dollar
• Provisionen für Versicherungsprodukte: 105 Millionen US-Dollar
• Sonstige Provisionen für Finanzdienstleistungen: 70 Millionen US-Dollar

Rocket Companies, Inc. (RKT) - Canvas Business Model: Value Propositions

Speed and certainty in the home-buying/financing process

• Digital refinance from application to rate lock in under 30 minutes as of Q2 2025.
• AI agents reduced processing time by 80% in Q3 2025.
• AI tools lifted follow-ups by 9pts in Q3 2025.
• 25% reduction in loan closing times for purchase loans since August 2022.

Fully digital, end-to-end homeownership ecosystem

Rocket Companies, Inc. operates as a fintech platform including mortgage, real estate, title, and personal finance businesses.

• 98% of all home loans originated using technology as of 2015.
• Completed acquisition of Redfin Corporation in July 2025, enhancing the purchase funnel.
• Redfin Mortgage Attach Rate increased from 27% to nearly 40% by Q3 2025.
• 13% of direct-to-consumer purchase closings came via Redfin in Q3 2025.
• >500K Redfin users started pre-qual applications in September 2025.

Competitive rates and fees through efficient, tech-driven operations

Efficiency gains from technology allow for competitive positioning, as seen in margin performance and operational leverage.

Metric	Value	Period/Context
Adjusted EBITDA Margin	~20%	Q3 2025
Adjusted EBITDA Margin	13%	Q2 2025
Gain on Sale Margin	2.80%	Q3 2025
Gain on Sale Margin	2.89%	Q1 2025
Automation Efficiency Gain	$40 million	2024 in efficiency gains from mortgage qualification automation
Automation Efficiency Time Saved	Over 1 million hours	2024 in team member time saved from mortgage qualification automation
Origination Capacity without Fixed Cost Increase	$150 billion	Capacity supported by scalable tech platform

Diversified services: mortgage, real estate, title, and personal finance

The platform integrates multiple services, bolstered by recent acquisitions.

• Completed acquisition of Mr. Cooper Group in Q3 2025.
• Servicing portfolio unpaid principal balance was $609 billion as of June 30, 2025.
• Servicing portfolio unpaid principal balance was $593 billion as of December 31, 2024.
• Servicing portfolio loans serviced as of June 30, 2025: 2.8 million loans.
• Annualized recurring servicing fee income: approximately $1.6 billion as of Q2 2025.

Client retention and recapture for future transactions

High recapture rates leverage the servicing portfolio into future origination business.

• Recapture Rate in servicing portfolio: 85%.
• Net client retention rate of the servicing portfolio as of December 31, 2024: 97%.
• Servicing Portfolio combined clients nearing 10 million as of Q3 2025.
• RocketRentRewards program offers up to $5,000 toward closing costs.

Rocket Companies, Inc. (RKT) - Canvas Business Model: Customer Relationships

You're building out the relationship strategy for Rocket Companies, Inc. (RKT) as of late 2025, post-major acquisitions. The core idea here is balancing high-touch human advice with massive digital scale, especially now that they are the largest mortgage servicer in the US following the Mr. Cooper Group acquisition.

High-touch interaction via dedicated mortgage bankers

For clients in the Direct to Consumer segment, the relationship starts with the option to engage directly with the Company's mortgage bankers, complementing the digital path. This hybrid approach is key to capturing clients who prefer a dedicated advisor throughout the complex origination process. The marketing to these potential clients relies on brand campaigns and performance marketing channels to drive them into this service model. Honestly, this human element is what separates them from purely digital lenders, even as the platform scales.

Automated, personalized digital communication via AI tools

The push for efficiency is heavily reliant on artificial intelligence woven into the client journey. Rocket Mortgage deployed AI-powered tools during the second quarter of 2025 specifically to streamline banker-client interactions. This technology resulted in a measurable boost, increasing client follow-ups by 20% in that period. Furthermore, internal innovation, like the June 2025 hackathon, showcases the focus on integrating advanced tech, featuring work on AI models from Google, OpenAI, and Anthropic. This technology aims to make every digital touchpoint feel more relevant to you, the client.

You need to see the scale of the servicing relationship they are now managing:

Metric	Value as of September 30, 2025	Source Period
Servicing Portfolio Unpaid Principal Balance (UPB)	$613 billion	Q3 2025
Total Loans Serviced	2.9 million loans	Q3 2025
Annualized Recurring Servicing Fee Income	Approximately $1.7 billion	Q3 2025
Client Follow-up Improvement via AI Tools	20% increase	Q2 2025

Long-term engagement through loan servicing activities

The relationship extends well beyond closing the initial loan, which is critical for stable, recurring revenue. The servicing portfolio, now significantly larger post-acquisition, represents a long-term anchor to the client relationship. This portfolio generates an estimated $1.7 billion in annualized recurring servicing fee income. The focus on service quality in this area is validated externally; Rocket Mortgage achieved the #1 spot in client satisfaction for mortgage servicing by J.D. Power for the 11th time, based on feedback from nearly 16,000 homeowners. This high satisfaction is designed to foster client retention and recapture future transactions.

Self-service digital tools for loan management and financial wellness

The platform offers robust tools for clients to manage their financial lives independently. For instance, Rocket Mortgage clients now have the capability to complete their entire refinance journey fully digitally, seamlessly navigating every step. This commitment to a digital-first experience, which includes home search via Redfin and mortgage finance, is central to their strategy to create a seamless homeownership experience. The platform integrates mortgage, real estate, title, and personal finance services, giving you a single place to manage related financial needs.

Finance: draft 13-week cash view by Friday.

Rocket Companies, Inc. (RKT) - Canvas Business Model: Channels

You're looking at how Rocket Companies, Inc. gets its products-primarily mortgages, but also real estate and personal finance-into the hands of customers as of late 2025. The strategy is clearly about owning the entire homeownership journey, using digital scale and strategic acquisitions to drive volume through distinct pathways.

Direct-to-Consumer (DTC) segment: Rocket Mortgage online platform

The Direct to Consumer segment remains the powerhouse for Rocket Mortgage, allowing clients to interact digitally or with mortgage bankers. This channel relies heavily on brand campaigns and performance marketing to bring potential clients in. The digital-first approach is key here, as evidenced by the fact that Rocket Mortgage clients can now complete their refinance journey fully digitally, from credit pull to e-signing and closing. Rocket Mortgage has earned 22 J.D. Power awards across mortgage origination and servicing, building a reputation on service. Since 1985, the company has closed more than $1.8 trillion in home loans. The net client retention rate for Rocket Mortgage was 97% over the 12 months ended December 31, 2023, showing strong repeat business.

For the third quarter of 2025, the DTC segment drove significant volume:

• Sold loan volume reached $17,139 million.
• Adjusted revenue for the segment was $1,153 million.
• The segment delivered a contribution margin of $469 million.

To put this in context against the total mortgage operation for Q3 2025, the DTC segment accounted for the majority of the $32,413 million in closed loan origination volume.

Partner Network segment: Rocket Pro TPO and Correspondent channels

The Partner Network, which includes the Rocket Pro TPO (Third Party Originator) channel, serves mortgage brokers, community banks, and credit unions. This channel is crucial for market reach beyond the direct consumer funnel. While the DTC segment saw strong growth in Q3 2025, the Partner Network showed a different dynamic. Rocket Pro launched a DSCR (Debt Service Coverage Ratio) product in November 2025 in response to a market shift, showing responsiveness to broker needs. In Q1 2025, the Partner Network generated $9.2 billion in sold loan volume, a 15.3% increase year-over-year, though its contribution margin dropped to $57 million from $114 million the prior year, indicating margin pressure or increased investment.

Here's how the Partner Network stacked up in Q3 2025:

Metric	Q3 2025 Amount
Sold Loan Volume ($ Millions)	13,671
Adjusted Revenue ($ Millions)	168
Contribution Margin ($ Millions)	96

Integrated Redfin platform for real estate lead generation

The acquisition of Redfin, valued at $1.75 billion in equity value upon the March 2025 agreement, is a direct channel enhancement, integrating home search with financing. Redfin brings its platform, which connects nearly 50 million monthly visitors to Rocket's mortgage products. This integration is already showing tangible results in moving leads down the funnel. The Redfin mortgage attach rate increased significantly from 27% to nearly 40% in Q3 2025. Furthermore, over 500,000 Redfin users started applications in September 2025 alone. For the third quarter, 13% of Rocket Mortgage's direct-to-consumer purchase closings came via Redfin. Rocket Companies expects to achieve over $60 million in revenue synergies from pairing financing clients with Redfin real estate agents.

Rocket-branded apps (Rocket Money, Rocket Loans)

These apps serve as ecosystem extensions, driving engagement and potentially feeding leads back into the core mortgage business. Rocket Money, the financial wellness service, has saved its members a combined $490 million just in canceled subscriptions, and more than $1 billion overall since it was founded in 2015. Rocket Loans operates as the company's online-based personal loans business, broadening the financial services footprint. The overall servicing portfolio, which includes loans from these channels, was nearing 10 million clients as of the Q3 2025 earnings call, generating approximately $1.6 billion of recurring servicing fee income on an annualized basis based on Q2 2025 figures.

For context on the overall platform scale in Q3 2025:

• Total Liquidity: Approximately $9.3 billion as of September 30, 2025.
• Total Adjusted Revenue: $1,783 million.
• Total Net Rate Lock Volume: $35.8 billion.

Finance: draft Q4 2025 cash flow projection by Wednesday.

Rocket Companies, Inc. (RKT) - Canvas Business Model: Customer Segments

You're looking at the core groups Rocket Companies, Inc. serves as of late 2025, following major integrations. The focus is clearly on capturing and retaining clients across the entire homeownership lifecycle, moving beyond just originating a loan.

US Homebuyers seeking purchase mortgages and Existing homeowners seeking refinance or home equity loans represent the primary volume drivers through the Rocket Mortgage platform. Q3 2025 was noted as the strongest purchase and refinance quarter in the last three years for Rocket Companies. The company is actively shifting focus to purchase volume, having strategically increased its purchase market share by 8% in 2024. Furthermore, the home equity segment is a key growth area, with Rocket Companies securing the position as the largest originator of closed-end second mortgages nationwide in 2024 after more than doubling that volume.

The Tech-savvy consumers preferring a digital-first experience are the bedrock of the Direct to Consumer segment. This group expects speed and efficiency, which Rocket Companies is enhancing with AI. In Q3 2025, three specific AI agents drove a 9-point jump in follow-ups and a ~10% lift in conversions. This technological edge supports their goal of handling more volume with fewer resources; for instance, in a prior quarter, they handled 43% more net rate lock volume with 7% fewer production team members year-over-year.

Real estate clients using the Redfin brokerage platform became a more integrated segment following the acquisition of Redfin in July 2025. This integration immediately offers preferred pricing to borrowers working with Redfin agents, aiming to expand market share through the platform's traffic. The Q3 2025 financial results explicitly included the expense base from Redfin, showing the immediate operational integration.

The segment of Financial wellness users for budgeting and personal loans is largely serviced through the massive servicing portfolio and the broader fintech offerings. The servicing portfolio acts as a critical, recurring revenue base and a source of repeat business. As of June 30, 2025, the servicing portfolio stood at 2.8 million loans with an unpaid principal balance of $609 billion. This base is the engine behind the company's impressive 85% recapture rate for repeat origination business. Following the Mr. Cooper acquisition, the combined servicing portfolio is expected to near 10 million clients.

Here's a look at the key activity metrics defining these customer segments as of the third quarter of 2025:

Customer Activity Metric	Value (Q3 2025)	Context
Closed Loan Origination Volume	$32.4 billion	Year-over-year increase of 14%
Net Mortgage Rate Lock Volume	$35.8 billion	Year-over-year increase of 20%
Servicing Portfolio Size (UPB)	Approaching $1.7 billion (Annualized Fee Income)	As of Q3 2025, up from $1.6 billion annualized fee income in Q2 2025
Partner Network (TPO) Sold Volume	Not explicitly stated for Q3 2025	Q1 2025 volume was $9.2 billion
AI Conversion Lift	~10%	Driven by new AI agents in Q3 2025

The customer base is segmented operationally into the Direct to Consumer channel and the Partner Network channel. The Partner Network, which includes the broker channel, is a source of purchase volume.

• US Homebuyers: Strongest purchase quarter in over three years (Q3 2025).
• Existing Homeowners: Home equity loan volume more than doubled in 2024.
• Tech-Savvy Users: AI tools increased conversion lift by ~10% in Q3 2025.
• Real Estate Clients: Redfin integration completed July 2025.
• Financial Wellness Users: Servicing portfolio recapture rate is 85%.

Finance: draft 13-week cash view by Friday.

Rocket Companies, Inc. (RKT) - Canvas Business Model: Cost Structure

The Cost Structure for Rocket Companies, Inc. reflects the significant operational scale following major acquisitions and the ongoing investment in its technology platform. The third quarter of 2025 saw total expenses land at $1.789 billion.

The cost base is heavily influenced by the integration of recent transactions, which adds both fixed and variable components. For context, the Q3 2025 figure represented an increase of $450 million from the second quarter, driven by the inclusion of Redfin's expense base, higher variable costs tied to increased production volume, and approximately $90 million in one-time costs during Q3.

The forward-looking expense guidance for the fourth quarter of 2025 illustrates the immediate impact of these integrations, with total consolidated expenses projected around $2.300 billion. This projection includes specific non-operational charges:

• Projected one-time transaction-related costs embedded in Q4 guidance: $140 million.
• Projected new amortization of intangible assets from acquisitions: $120 million.

Excluding these items, the underlying operating expenses for the fourth quarter are expected to be roughly $2 billion.

Loan Origination and Servicing Costs

A major component of the cost structure involves financing activities, particularly interest expense related to debt and servicing assets. The expense guidance for Q4 2025 specifically includes an estimated interest expense of $215 million, tied to unsecured debt and Mortgage Servicing Rights (MSR) facilities.

Cost Component Context	Q3 2025 Actual / Q4 2025 Projection	Notes
Total Expenses (Q3 2025)	$1.789 billion	Reported for the third quarter ended September 30, 2025.
Underlying Expenses (Q4 2025 Projection)	Roughly $2 billion	Excluding one-time costs and amortization.
Projected Interest Expense (Q4 2025)	$215 million	Related to unsecured debt and MSR facilities.
Acquisition/Restructuring One-Time Costs (Q3 2025)	Roughly $90 million	Factor contributing to the Q3 expense increase.

Personnel Costs and Operational Efficiency

While specific dollar amounts for personnel costs-covering mortgage bankers, engineers, and support staff-are not explicitly itemized in the top-line expense figures provided, the cost management strategy heavily relies on technology deployment to offset headcount needs and increase output per employee. The integration with Mr. Cooper is expected to yield significant cost reductions.

• Projected total expense synergies from Mr. Cooper integration: Approximately $400 million annually.
• AI agentic tools reduced purchase agreement review time by 80%.
• AI automation saved over 150,000 team hours annually.

Technology Development and Maintenance (AI Platforms)

Investment in technology is a key driver of efficiency, directly impacting personnel and origination costs. The deployment of AI platforms is a core strategy to manage the cost structure while scaling operations, as evidenced by the efficiency gains noted above. The company is building a vertically integrated homeownership platform for the AI era.

Marketing and Brand Advertising Expenses

Marketing costs are implicitly tied to driving volume, which saw net rate lock volume reach $36 billion in Q3 2025, up 26% quarter-over-quarter. The integration with Redfin is a key driver of lower client acquisition costs, as the Redfin mortgage attach rate increased from 27% to nearly 40%.

Rocket Companies, Inc. (RKT) - Canvas Business Model: Revenue Streams

You're looking at how Rocket Companies, Inc. converts its platform activity into dollars, which is key to understanding its valuation, especially when the mortgage origination market is choppy. The business model is clearly shifting toward a more integrated, platform-based revenue mix, which is a smart move when interest rates dictate loan volume swings.

The primary engine for immediate cash flow remains the origination and sale of mortgages, but the recurring and ancillary services are becoming increasingly important for stability. As of late 2025, the company reported a strong quarter, showing momentum from its recent strategic integrations.

Gain on sale of mortgage loans is the immediate profit taken when a loan originated on the platform is sold into the secondary market. For the third quarter of 2025, the Gain-on-Sale margin was 2.80%. This margin is critical because it shows the profitability of the core lending activity independent of volume fluctuations.

The push for recurring revenue is evident in the Recurring mortgage servicing fee income from the MSR portfolio. Following the acquisition of Mr. Cooper, the servicing portfolio unpaid principal balance (UPB) stood at $613 billion, encompassing approximately 2.9 million loans as of September 30, 2025. This portfolio is expected to generate approximately $1.7 billion of recurring servicing fee income on an annualized basis.

The integration with Redfin is directly impacting the Real estate commissions and title/settlement service fees (Rocket Close) stream. The mortgage attach rate for Redfin clients climbed from 27% to nearly 40% in Q3 2025, indicating a growing volume flowing through the ancillary services like title and closing, which fall under the Amrock umbrella.

The personal finance segment, Rocket Loans, contributes through Interest income from retained loans and personal loans. For Q3 2025, the reported Net Interest Income (NII), which captures this, was $35.68 million, significantly beating analyst estimates.

The overall performance for the period is best summarized by the top-line adjusted figure. Q3 2025 adjusted revenue was $1.78 billion, with the more precise reported figure being $1.783 billion, which exceeded the high end of guidance.

Here's a breakdown of the key components contributing to the overall revenue picture for Q3 2025, using the most granular data available:

Revenue Stream Component	Q3 2025 Financial Metric	Amount
Adjusted Revenue (Total)	Total Adjusted Revenue	$1,783 million
Gain on Sale of Loans, Net	Net Gain on Sale (in thousands)	$1,027,413 thousand
Mortgage Servicing Fee Income	Quarterly Servicing Fee Income (in thousands)	$413,138 thousand
Mortgage Servicing Fee Income	Annualized Recurring Servicing Fee Income	Approximately $1.7 billion
Interest Income (Net)	Net Interest Income (Rocket Loans/Retained Loans)	$35.68 million
Other Income (Proxy for Real Estate/Title Fees)	Total Other Income (in thousands)	$608,654 thousand

You can see the platform effect when you look at the segment contributions, showing where the activity is translating into profit contribution:

• Direct to Consumer (DTC) Adjusted Revenue (Q3 2025): $1,153 million.
• Direct to Consumer (DTC) Contribution Margin (Q3 2025): $469 million.
• Partner Network Adjusted Revenue (Q3 2025): $168 million.
• Partner Network Contribution Margin (Q3 2025): $96 million.

Finance: draft 13-week cash view by Friday.