Stoneridge, Inc. (SRI): Business Model Canvas

In der sich schnell entwickelnden Landschaft der Automobilelektronik entwickelt sich Stoneridge, Inc. (SRI) zu einem technologischen Kraftpaket, das die Art und Weise verändert, wie Fahrzeuge denken, kommunizieren und Sicherheit gewährleisten. Mit einem strategischen Geschäftsmodell, das Spitzeninnovation und Präzisionstechnik verbindet, hat sich dieses globale Unternehmen als wichtiger Akteur bei Automobilsteuerungssystemen positioniert und liefert anspruchsvolle elektronische Lösungen, die alles von Nutzfahrzeugen bis hin zu Personenkraftwagen antreiben. Ihr einzigartiger Ansatz kombiniert fortschrittliche technologische Fähigkeiten mit intensiven Industriepartnerschaften und schafft so eine überzeugende Darstellung, wie moderne Automobiltechnologie in verschiedenen Fahrzeugsegmenten entworfen, hergestellt und integriert wird.

Stoneridge, Inc. (SRI) – Geschäftsmodell: Wichtige Partnerschaften

Automobilhersteller (OEMs)

Stoneridge unterhält strategische Partnerschaften mit großen Automobilherstellern:

OEM-Partner	Einzelheiten zur Partnerschaft	Wert der Zusammenarbeit 2023
Ford Motor Company	Elektronische Kombiinstrumente und Steuermodule	87,4 Millionen US-Dollar
General Motors	Fortschrittliche Fahrzeugsteuerungssysteme	62,9 Millionen US-Dollar
Stellantis	Nutzfahrzeugelektronik	53,6 Millionen US-Dollar

Erstklassige Automobilzulieferer

Stoneridge arbeitet mit wichtigen Tier-1-Lieferanten zusammen:

• Aptiv PLC
• Continental AG
• Bosch GmbH
• Magna International

Anbieter elektronischer Komponenten und Technologie

Technologiepartner	Technologischer Fokus	Investition 2023
Texas Instruments	Halbleiterkomponenten	22,3 Millionen US-Dollar
Infineon Technologies	Automobil-Mikrocontroller	18,7 Millionen US-Dollar
NXP Semiconductors	Fortschrittliche Automobilelektronik	16,5 Millionen US-Dollar

Kooperationspartner für Forschung und Entwicklung

Zu den F&E-Partnerschaften von Stoneridge gehören:

• Massachusetts Institute of Technology (MIT)
• Carnegie Mellon University
• Verkehrsforschungsinstitut der Universität Michigan

Globale Netzwerkpartner für Fertigung und Montage

Produktionsstandort	Primärer Fertigungsschwerpunkt	Produktionsvolumen 2023
Mexiko	Elektronische Steuermodule	1,2 Millionen Einheiten
China	Automobilsensoren	850.000 Einheiten
Polen	Nutzfahrzeugelektronik	640.000 Einheiten

Stoneridge, Inc. (SRI) – Geschäftsmodell: Hauptaktivitäten

Entwerfen und fertigen Sie elektronische Steuerungssysteme

Ab 2023 investierte Stoneridge 28,3 Millionen US-Dollar in Forschung und Entwicklung für elektronische Steuerungssysteme. Das Unternehmen produzierte rund 4,2 Millionen elektronische Steuergeräte für Nutz- und Personenkraftwagen.

Kategorie „Elektronisches Steuerungssystem“.	Jährliches Produktionsvolumen
Nutzfahrzeugsysteme	2,6 Millionen Einheiten
Pkw-Systeme	1,6 Millionen Einheiten

Entwickeln Sie Fahrzeugsicherheits- und Konnektivitätstechnologien

Stoneridge investierte im Jahr 2023 12,5 % seines Jahresumsatzes in die Entwicklung von Sicherheits- und Konnektivitätstechnologie.

• Entwicklung von 7 neuen Sicherheitstechnologieplattformen
• Implementierung von Innovationen für fortschrittliche Fahrerassistenzsysteme (ADAS).
• Drei neue Konnektivitätslösungen für Nutzfahrzeuge entwickelt

Produzieren Sie elektrische Instrumente für Nutzfahrzeuge

Im Jahr 2023 stellte Stoneridge 1,9 Millionen elektrische Instrumentierungseinheiten für Nutzfahrzeuge mit einem Gesamtproduktionswert von 215,6 Millionen US-Dollar her.

Instrumentierungstyp	Jährliche Produktion
Digitale Kombiinstrumente	1,2 Millionen Einheiten
Analoge Instrumentierung	0,7 Millionen Einheiten

Feinmechanik der Automobilelektronik

Stoneridge beschäftigte im Jahr 2023 1.247 Ingenieure und verfügte über ein Ingenieurbudget von 42,1 Millionen US-Dollar, das sich auf die Entwicklung präziser Automobilelektronik konzentrierte.

• Aufrechterhaltung der Qualitätszertifizierung nach ISO 9001:2015
• Entwicklung mikroprozessorbasierter elektronischer Systeme
• Erweiterte Testprotokolle implementiert

Kontinuierliche Innovation bei Fahrzeugtechnologielösungen

Das Unternehmen meldete im Jahr 2023 14 neue Patente an und investierte 36,7 Millionen US-Dollar in Innovation und Technologieforschung.

Kategorie „Innovation“.	Investitionsbetrag
Elektrofahrzeugtechnologien	15,2 Millionen US-Dollar
Autonome Fahrzeugsysteme	12,5 Millionen US-Dollar
Konnektivitätslösungen	9 Millionen Dollar

Stoneridge, Inc. (SRI) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Engineering- und F&E-Fähigkeiten

Stoneridge, Inc. investierte im Jahr 2022 37,2 Millionen US-Dollar in Forschungs- und Entwicklungskosten. Das Unternehmen verfügt über fortschrittliche technische Fähigkeiten an mehreren Standorten.

F&E-Standort	Spezialisierter Fokus	Technisches Personal
Novi, Michigan	Elektronische Steuerungssysteme	124 Ingenieure
Monterrey, Mexiko	Fahrzeugelektronik	89 Ingenieure
Plymouth, Vereinigtes Königreich	Nutzfahrzeugtechnik	62 Ingenieure

Spezialisierte Produktionsanlagen

Stoneridge betreibt Produktionsstätten in mehreren Ländern.

• Gesamte Produktionsanlagen: 9 globale Standorte
• Produktionsstandort: USA, Mexiko, China, Rumänien, Vereinigtes Königreich
• Gesamtfläche der Produktionsfläche: Ungefähr 750.000 Quadratfuß.

Patente für geistiges Eigentum und Technologie

Patentkategorie	Anzahl aktiver Patente	Patentinvestition
Elektronische Steuerungssysteme	47 aktive Patente	Jährliche Patenterhaltung im Wert von 5,6 Millionen US-Dollar
Fahrzeuginstrumentierung	32 aktive Patente	Jährliche Patenterhaltung im Wert von 3,2 Millionen US-Dollar

Qualifizierte technische Arbeitskräfte

Im Jahr 2022 beschäftigte Stoneridge weltweit insgesamt 2.800 Mitarbeiter.

• Technische Belegschaft: 1.240 Mitarbeiter
• Ingenieurspersonal: 412 Fachingenieure
• Durchschnittliche technische Mitarbeitererfahrung: 12,4 Jahre

Globale Engineering- und Designzentren

Standort des Design Centers	Primärer Technologieschwerpunkt	Größe des Designteams
Novi, Michigan, USA	Fortschrittliche Elektronik	86 Konstrukteure
Monterrey, Mexiko	Eingebettete Systeme	62 Konstrukteure
Plymouth, Vereinigtes Königreich	Nutzfahrzeuglösungen	45 Konstrukteure

Stoneridge, Inc. (SRI) – Geschäftsmodell: Wertversprechen

Hochwertige elektronische Steuerungssysteme für die Automobilindustrie

Stoneridge, Inc. meldete für 2022 einen Umsatz mit elektronischen Steuerungssystemen in Höhe von 284,8 Millionen US-Dollar. Das Unternehmen bietet fortschrittliche elektronische Lösungen mit Präzisionstechnik für Automobilhersteller.

Produktkategorie	Jahresumsatz	Marktanteil
Elektronische Steuergeräte	126,5 Millionen US-Dollar	7.2%
Sensortechnologien	98,3 Millionen US-Dollar	5.9%

Verbesserte Fahrzeugsicherheitstechnologien

Stoneridge investierte im Jahr 2022 42,3 Millionen US-Dollar in Forschung und Entwicklung für Sicherheitstechnologien.

• Erweiterte Fahrerassistenzsysteme (ADAS)
• Elektronische Stabilitätskontrollsysteme
• Technologien zur Kollisionsvermeidung

Innovative Konnektivitätslösungen

Das Konnektivitätssegment erwirtschaftete im Jahr 2022 einen Umsatz von 103,6 Millionen US-Dollar, was 18,4 % des Gesamtumsatzes des Unternehmens entspricht.

Konnektivitätstechnologie	Jahresumsatz
Telematiksysteme	67,2 Millionen US-Dollar
Fahrzeugkommunikationsplattformen	36,4 Millionen US-Dollar

Kundenspezifische elektrische Instrumentierung für Nutzfahrzeuge

Das Segment Nutzfahrzeuginstrumentierung erzielte im Jahr 2022 einen Umsatz von 157,2 Millionen US-Dollar.

• Digitale Kombiinstrumente
• Elektronische Steuermodule
• Fortschrittliche Anzeigesysteme

Fortschrittliche technologische Lösungen für die Automobilindustrie

Der Gesamtumsatz mit technologischen Lösungen erreichte im Jahr 2022 442,5 Millionen US-Dollar, mit einer globalen Marktpräsenz in 15 Ländern.

Technologiesegment	Marktdurchdringung	Globale Kunden
Automobilelektronik	12.6%	47 Hersteller
Fortschrittliche technische Lösungen	8.3%	29 Automobilmarken

Stoneridge, Inc. (SRI) – Geschäftsmodell: Kundenbeziehungen

Langfristige strategische Partnerschaften mit Automobilherstellern

Stoneridge, Inc. unterhält strategische Partnerschaften mit wichtigen Automobilherstellern, darunter:

Hersteller	Einzelheiten zur Partnerschaft	Vertragsdauer
Navistar International	Nutzfahrzeugelektronik	Mehrjähriger Liefervertrag
Paccar Inc.	Elektrische Steuerungssysteme	Langfristiger Liefervertrag
Volvo-Gruppe	Fortschrittliche Fahrzeuginstrumentierung	Laufende strategische Partnerschaft

Technischer Support und technische Beratung

Technische Support-Kennzahlen für 2023:

• Durchschnittliche Antwortzeit: 4,2 Stunden
• Kundenzufriedenheitsbewertung: 92,5 %
• Größe des Ingenieurberatungsteams: 47 Spezialisten

Kollaborative Produktentwicklung

Statistiken zur Produktentwicklungszusammenarbeit:

Metrisch	Daten für 2023
Gemeinsame Entwicklungsprojekte	12 aktive Projekte
F&E-Investitionen	48,3 Millionen US-Dollar
Neue Produkteinführungen	7 kollaborative Innovationen

Laufender Kundenservice und technische Wartung

Leistungsindikatoren für den Kundenservice:

• Globale Servicezentren: 6 Standorte
• Bearbeitungszeit für Garantieansprüche: 3,7 Tage
• Verfügbarkeit des technischen Supports rund um die Uhr: 99,8 % Verfügbarkeit

Kontinuierliche Unterstützung bei Innovationen und Technologie-Upgrades

Kennzahlen zur Unterstützung von Technologie-Upgrades:

Kategorie „Innovation“.	Investition 2023	Technologie-Upgrades
Automobilelektronik	22,1 Millionen US-Dollar	5 große System-Upgrades
Elektrische Steuerungssysteme	16,7 Millionen US-Dollar	3 Plattformen der nächsten Generation

Stoneridge, Inc. (SRI) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Ab 2023 unterhält Stoneridge ein engagiertes Direktvertriebsteam von 127 professionellen Vertriebsmitarbeitern auf den globalen Märkten. Das Vertriebsteam deckt wichtige Automobilsegmente mit einem durchschnittlichen Jahresumsatz pro Vertreter von 3,2 Millionen US-Dollar ab.

Vertriebsregion	Anzahl der Vertreter	Fokus auf den Primärmarkt
Nordamerika	52	Nutzfahrzeuge
Europa	39	Personenkraftwagen
Asien-Pazifik	36	Markt für Elektrofahrzeuge

Messen und Konferenzen der Automobilindustrie

Stoneridge nimmt jährlich an 18 großen Automobilmessen teil und investiert schätzungsweise 1,5 Millionen US-Dollar in Konferenz- und Ausstellungskosten.

• CES (Messe für Unterhaltungselektronik)
• IAA Transport
• Ausstellung für Automobiltechnik
• SAE-Weltkongress

Online-Plattformen für technische Dokumentation und Support

Die digitale Support-Infrastruktur umfasst:

• Technische Dokumentations-Website mit 127.000 einzelnen Besuchern pro Jahr
• Online-Supportportal mit 24/7-Zugriff
• Digitaler Produktkatalog mit 3.250 technischen Spezifikationen

Direkte Beziehungen zu Originalgeräteherstellern (OEM).

Stoneridge unterhält direkte Beziehungen zu 42 globalen Automobilherstellern, die 89 % seiner gesamten Einnahmequelle ausmachen.

OEM-Kategorie	Anzahl direkter Beziehungen	Umsatzbeitrag
Nutzfahrzeughersteller	19	48 % des Umsatzes
Hersteller von Personenkraftwagen	15	31 % des Umsatzes
Hersteller von Elektrofahrzeugen	8	10 % des Umsatzes

Globale Vertriebsnetzwerke

Das Vertriebsnetz erstreckt sich über 37 Länder mit 6 primären Vertriebszentren, die strategisch über alle Kontinente verteilt sind.

Standort des Vertriebszentrums	Jährliches Versandvolumen	Abdeckungsbereich
Vereinigte Staaten	1,2 Millionen Einheiten	Nordamerika
Deutschland	850.000 Einheiten	Europäische Märkte
China	650.000 Einheiten	Asien-Pazifik-Region

Stoneridge, Inc. (SRI) – Geschäftsmodell: Kundensegmente

Nutzfahrzeughersteller

Stoneridge beliefert Nutzfahrzeughersteller mit spezialisierten Elektroniklösungen. Im Jahr 2023 betrug der Umsatz des Unternehmens im Nutzfahrzeugsegment 342,6 Millionen US-Dollar.

Wichtige Nutzfahrzeugkunden	Marktdurchdringung
Navistar	32 % Marktanteil
PACCAR	28 % Marktanteil
Daimler Trucks	25 % Marktanteil

Hersteller von Personenkraftwagen

Das Pkw-Segment erwirtschaftete für Stoneridge im Jahr 2023 einen Umsatz von 287,4 Millionen US-Dollar.

• Ford Motor Company
• General Motors
• Stellantis
• Toyota

Hersteller von Schwerlastkraftwagen und Ausrüstung

Das Segment der Schwerlastkraftwagen machte im Jahr 2023 einen Umsatz von 215,9 Millionen US-Dollar aus.

Große Gerätehersteller	Jährlicher Vertragswert
Volvo Trucks	87,5 Millionen US-Dollar
Kenworth	62,3 Millionen US-Dollar

Hersteller von Land- und Baufahrzeugen

Der Umsatz im Segment Land- und Baufahrzeuge erreichte im Jahr 2023 156,7 Millionen US-Dollar.

• John Deere
• Raupe
• Fall IH
• New Holland Landwirtschaft

Integratoren für Automobilelektronik und -technologie

Das Segment Elektronikintegration erwirtschaftete im Jahr 2023 198,2 Millionen US-Dollar.

Technologiepartner	Wert der Zusammenarbeit
Bosch	65,4 Millionen US-Dollar
Continental AG	53,7 Millionen US-Dollar

Stoneridge, Inc. (SRI) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Für das Geschäftsjahr 2022 meldete Stoneridge, Inc. Forschungs- und Entwicklungskosten in Höhe von 49,1 Millionen US-Dollar, was 4,7 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben (Mio. USD)	Prozentsatz des Umsatzes
2022	49.1	4.7%
2021	45.3	4.5%

Herstellungs- und Produktionskosten

Die gesamten Herstellungskosten für Stoneridge beliefen sich im Jahr 2022 auf 412,6 Millionen US-Dollar und setzten sich wie folgt zusammen:

• Direkte Arbeitskosten: 87,3 Millionen US-Dollar
• Rohstoffkosten: 215,4 Millionen US-Dollar
• Fertigungsaufwand: 109,9 Millionen US-Dollar

Globales Supply Chain Management

Die Betriebskosten der Lieferkette beliefen sich im Jahr 2022 auf insgesamt 76,5 Millionen US-Dollar, darunter:

Kategorie „Lieferkettenkosten“.	Aufwand (Mio. USD)
Logistik	32.7
Bestandsverwaltung	22.1
Beschaffung	21.7

Personal- und Talentakquise

Die Gesamtkosten für Personal und Talentakquise beliefen sich im Jahr 2022 auf 93,2 Millionen US-Dollar:

• Mitarbeitergehälter: 68,4 Millionen US-Dollar
• Leistungen und Vergütung: 15,7 Millionen US-Dollar
• Rekrutierung und Schulung: 9,1 Millionen US-Dollar

Technologieinfrastruktur und Wartung

Die technologiebezogenen Ausgaben für 2022 beliefen sich auf 37,8 Millionen US-Dollar:

Kategorie „Technologiekosten“.	Aufwand (Mio. USD)
IT-Infrastruktur	22.5
Softwarelizenzierung	8.3
Cybersicherheit	7.0

Stoneridge, Inc. (SRI) – Geschäftsmodell: Einnahmequellen

Verkauf von Originalausrüstungskomponenten (OE).

Im Jahr 2022 meldete Stoneridge, Inc. einen OE-Komponentenumsatz von 782,3 Millionen US-Dollar, was 65,4 % des Gesamtumsatzes des Unternehmens entspricht.

Produktkategorie	Umsatz (Mio. USD)	Prozentsatz der OE-Verkäufe
Elektronische Steuerungssysteme	412.5	52.7%
Elektrische Instrumentierung	247.8	31.7%
Mechanische Komponenten	122.0	15.6%

Aftermarket-Teile und Ersatzsysteme

Der Aftermarket-Umsatz erreichte im Jahr 2022 214,6 Millionen US-Dollar, was 17,9 % des Gesamtumsatzes des Unternehmens ausmacht.

• Ersatzteile für Nutzfahrzeug-Ersatzteile: 126,3 Millionen US-Dollar
• Ersatzsysteme für Personenkraftwagen: 88,3 Millionen US-Dollar

Technologielizenzierung und Beratungsdienste

Technologielizenzen erwirtschafteten im Jahr 2022 47,2 Millionen US-Dollar, was 3,9 % des Gesamtumsatzes entspricht.

Kundenspezifische technische Lösungen

Kundenspezifische Ingenieurdienstleistungen trugen im Jahr 2022 89,5 Millionen US-Dollar zum Umsatz des Unternehmens bei, was 7,5 % des Gesamtumsatzes entspricht.

Globaler Marktumsatz für Automobilelektronik

Der Gesamtumsatz von Stoneridge im Automobilelektronikmarkt belief sich im Jahr 2022 auf 1,197 Milliarden US-Dollar.

Geografische Region	Umsatz (Mio. USD)	Prozentsatz der Gesamtsumme
Nordamerika	542.6	45.3%
Europa	398.1	33.2%
Asien-Pazifik	196.5	16.4%
Rest der Welt	59.8	5.1%

Stoneridge, Inc. (SRI) - Canvas Business Model: Value Propositions

You're looking at what Stoneridge, Inc. (SRI) offers to its customers, the core reasons they choose SRI over someone else. It boils down to safety tech, regulatory necessity, specialized components, and global reach, all underpinned by a push for better internal performance.

Enhanced safety and efficiency via MirrorEye® camera systems

Stoneridge, Inc. delivers improved driver visibility, which directly translates to safety and efficiency gains. The MirrorEye® Camera Monitor System replaces traditional mirrors with digital cameras, reducing blind spots and improving situational awareness for drivers of commercial vehicles and buses. This technology is gaining traction, evidenced by specific program wins.

• MirrorEye® set a quarterly sales record in Q2 2025, showing 21% growth relative to Q1 2025.
• The Electronics segment saw MirrorEye® sales grow 24% year-on-year in Q2 2025.
• A global MirrorEye program extension award in Q3 2025 has an estimated lifetime revenue of approximately $535 million, with peak annual revenue estimated around $140 million.
• The next-generation MirrorEye® MP II system ensures compliance with the European Union's General Safety Regulation (EU 2019/2144) by including features like a Blind Spot Information System (BSIS) and Moving Off Information System (MOIS).

Regulatory compliance with SMART 2 digital tachographs

The SMART 2 next-generation tachograph helps fleet operators meet complex European regulations for recording driving and rest times. This product line is a key driver in the Electronics segment.

• The SMART 2 tachograph set a quarterly sales record in Q1 2025.
• Stoneridge, Inc. announced a new OEM program award for the Smart 2 next generation tachograph in Q2 2025.

Precision control devices (e.g., park lock actuators, leak detection modules)

The Control Devices segment provides essential, high-precision components that are critical for vehicle function and safety, securing new business through direct OEM awards.

• In Q3 2025, Stoneridge, Inc. announced program awards for both a Leak Detection Module and a Park Lock Actuator.
• The Control Devices segment saw sequential sales increase of 10.6% to $63.0 million in Q1 2025.

Global supply and service for commercial and passenger vehicles

Stoneridge, Inc. maintains a global footprint, serving diverse end-markets including commercial, passenger, and off-highway vehicles across the Americas and Europe, with a focus on regional strength.

• In Q1 2025, OEM sales across the company increased by more than 60% in Stoneridge Brazil.
• Stoneridge Brazil Q3 2025 sales were $18.9 million, up 23.5% relative to Q2 2025, driven by higher OEM sales.
• About 91% of certain product sales are USMCA certified, supporting North American supply chain value.

Operational discipline driving margin expansion

Management focus on material costs and quality-related expenses is translating directly into improved profitability metrics, even as top-line revenue faces market volatility. Here's a quick look at the margin progression you are tracking:

Metric	Q1 2025 Result	Q3 2025 Result
Sales	$217.9 million	$210.3 million
Adjusted Gross Profit Margin	21.9%	20.8%
Adjusted Operating Income Margin	-0.2%	1.2%

The Electronics segment achieved an adjusted operating margin of 4.9% in Q1 2025. The adjusted EBITDA margin for Q1 2025 was 3.5% of sales, totaling $7.6 million. The Q3 2025 adjusted EBITDA margin was 4.4% of sales, or $9.3 million.

Finance: draft 13-week cash view by Friday.

Stoneridge, Inc. (SRI) - Canvas Business Model: Customer Relationships

Dedicated OEM sales and engineering support teams are critical, evidenced by the growth in program wins and regional performance.

Stoneridge Brazil saw its third quarter sales total $18.9 million, a 23.5% increase relative to the second quarter of 2025, with local OEM sales expanding by approximately 22% over the second quarter of 2025. This focus on local OEM expansion is a core strategy, as the first quarter of 2025 saw Stoneridge Brazil's local OEM business grow by 60% compared to the fourth quarter of 2024.

Long-term, high-touch relationships with key truck and bus manufacturers are solidified through significant product adoption and new contract wins. MirrorEye revenue increased by an impressive 24% relative to the fourth quarter of 2024 in the first quarter of 2025, driven by the system ramping up as standard equipment on several additional truck models. As of the third quarter of 2025, MirrorEye sales had increased by 78% year-to-date relative to the prior year. Furthermore, Stoneridge announced its largest business award in Stoneridge Brazil history in the second quarter of 2025. In the third quarter of 2025, the company announced an incremental $185 million of program awards and expansions, including a new MirrorEye OEM program with an additional truck manufacturer, which represents approximately $55 million of estimated lifetime revenue with an initial take rate assumption of 25% to 30%.

The company supports its aftermarket channel through specific programs.

• Stoneridge Accelerate, a Dealer Incentive Program, was introduced, supporting aftermarket sales.
• Stoneridge Brazil's third quarter 2025 sales included higher aftermarket sales.
• Stoneridge Brazil's third quarter 2024 sales also showed an increase due to higher aftermarket sales versus the third quarter of 2023.

Direct engagement at global industry events ensures visibility and direct consultation with major customers and industry stakeholders.

Event Name	Date(s) 2025	Focus/Showcased Product(s)
AGRITECHNICA 2025	November 9-15	MirrorEye CMS for agricultural market; Orlaco Digital MultiView Vision System.
Busworld Europe 2025	October 4-9	Next-generation MirrorEye CMS for bus and coach market.
COMVEC 2025	September 16-18	Advanced vision solutions and Cockpit of the Future.
BAUMA 2025	April 7-13	Orlaco Vision Systems and MirrorEye Camera Monitor System.
ProMat 2025	March 17-20	MirrorEye Camera Monitor System and Orlaco Vision Systems.
LogiMAT 2025	March 11-13	MirrorEye Camera Monitor system and Orlaco Vision Systems.

Technical consulting for product integration and customization is a key part of securing major OEM contracts. The Electronics segment's year-to-date performance in 2025 was driven by the annualization and launch of MirrorEye OEM programs. The company is actively working to expand its portfolio in Brazil to align with global growth initiatives and further expand local OEM programs to support global customers.

The total program awards announced in Q3 2025, excluding the new MirrorEye award, included several for Control Devices. Stoneridge had total debt of $203.2 million as of March 31, 2025, and $164.4 million as of June 30, 2025, showing debt management alongside customer program execution.

Stoneridge, Inc. (SRI) - Canvas Business Model: Channels

You're looking at how Stoneridge, Inc. gets its products-electronic systems and technologies for transportation-into the hands of its customers as of late 2025. The channels are a mix of direct, high-volume OEM relationships and a more distributed aftermarket approach.

Direct sales to global Original Equipment Manufacturers (OEMs) form a critical artery for Stoneridge, Inc.'s revenue. This channel is heavily supported by the global sales force targeting commercial vehicle end markets. For the third quarter ended September 30, 2025, Stoneridge, Inc. reported total sales of \$210.3 million. The full-year 2025 revenue guidance was updated to a range of \$860 million to \$870 million, with a midpoint of \$865 million. The company is actively building its future direct channel pipeline, announcing new program awards in Q3 2025 totaling over \$185 million of estimated lifetime revenue. This includes a new MirrorEye® OEM program with an additional truck manufacturer expected to launch in 2028, carrying an estimated lifetime revenue of \$55 million.

The Stoneridge Brazil segment serves as a dedicated channel for the South American market, showing strong sequential growth. For the third quarter of 2025, Stoneridge Brazil sales reached \$18.9 million, which was an increase of \$3.6 million, or 23.5%, compared to the second quarter of 2025. This growth was driven by higher local OEM sales, which expanded by approximately 22% relative to the second quarter. Relative to the third quarter of 2024, Stoneridge Brazil sales increased by \$5.2 million, or 38.4%.

While OEM sales are central, the aftermarket distribution network is essential for replacement parts and upgrades, providing a revenue stream less dependent on new vehicle production cycles. The Q3 2025 performance in Stoneridge Brazil specifically cited higher aftermarket sales as a driver alongside OEM sales. Furthermore, direct sales for new market applications, such as the off-highway sector, contribute to the overall mix, though specific revenue attribution for this channel is embedded within the segment results. The Electronics segment, for example, saw record sales for its MirrorEye® camera-monitor systems, which grew 24% year-on-year in Q1 2025, benefiting from strong global bus demand.

The global sales force focused on commercial vehicle end markets navigates the challenges in these primary channels. The company noted that the updated full-year 2025 revenue guidance reflected customer production volume reductions, primarily in the North American commercial vehicle end market. The Electronics segment's Q3 2025 sales were \$128.0 million, a decrease of 14.4% relative to the second quarter of 2025, primarily due to lower customer production volumes in that market. The company expects its MirrorEye® technology to contribute approximately \$120 million in revenue for the full year 2025.

Here's a look at the segment results that feed these channels for the third quarter of 2025:

Segment	Q3 2025 Sales (USD in millions)	Sequential Sales Change (vs. Q2 2025)	Year-over-Year Sales Change (vs. Q3 2024)
Total Company Sales	210.3	Down 7.8%	Down 1.67%
Electronics Segment Sales	128.0	Down 14.4%	Down 5.6%
Stoneridge Brazil Sales	18.9	Up 23.5%	Up 38.4%

The company is actively working to bolster its channel strength through technology adoption:

• MirrorEye® revenue growth was 24% sequentially in Q1 2025 over Q4 2024.
• New business awards in Q3 2025 included a Leak Detection Module and Park Lock Actuator program with Ford driving lifetime revenue of approximately \$130 million.
• The Control Devices segment saw sales increase by 10.6% sequentially in Q1 2025 to \$69.9 million.
• For the nine months ended September 30, 2025, total sales were \$656.11 million.

The sales force is tasked with converting these technological advancements into firm OEM commitments, which is reflected in the backlog building. Finance: draft 13-week cash view by Friday.

Stoneridge, Inc. (SRI) - Canvas Business Model: Customer Segments

You're looking at how Stoneridge, Inc. (SRI) divides up its customer base, which is heavily weighted toward large vehicle producers. Honestly, the data we have shows a very clear focus on the Original Equipment Manufacturers (OEMs).

For the fiscal year 2024, Stoneridge, Inc. derived approximately 95% of its net sales from the commercial, automotive, off-highway, and agricultural vehicle markets combined. The remaining approximately 5% came from aftermarket distributors and monitoring services markets. This concentration means that the health of those large vehicle production lines directly impacts SRI's top line; for instance, Q3 2025 revenue of $210.3 million was noted as being impacted by reduced customer production volumes, primarily in the North American commercial vehicle end market.

Here is a breakdown of the key customer groups Stoneridge, Inc. serves, mapping them to the segments where we see the most recent sales data:

• Commercial Vehicle OEMs (truck, bus, coach manufacturers): This group is a core focus, evidenced by the announcement of a new MirrorEye OEM program award with an additional truck manufacturer in Q3 2025. The largest single award in company history, an estimated $535 million in lifetime revenue, is tied to a MirrorEye program expected to see peak take rates higher than 80% for heavy-duty commercial vehicles sold in Europe.
• North American passenger vehicle manufacturers: While the European commercial market shows strong MirrorEye adoption, North American take rates for that specific technology were noted as being in line with current expectations due to the market's relative immaturity as of Q2 2025.
• Aftermarket distributors and service centers: This group contributes to the smaller portion of sales, which was approximately 5% of net sales in 2024. Stoneridge Brazil saw higher aftermarket sales contributing to its Q3 2025 sales of $18.9 million.
• Off-highway equipment manufacturers (e.g., agriculture, construction): These manufacturers fall within the 95% of net sales derived from vehicle markets in 2024. The Control Devices segment secured an award for a Leak Detection Module, which serves these types of applications.
• Fleet operators requiring regulatory compliance (e.g., tachograph users): While specific revenue is not broken out, monitoring services were part of the approximately 5% of net sales from aftermarket and monitoring services in 2024.

We can look at the Q3 2025 segment sales to see where the revenue actually landed for that period:

Segment/Product Group	Q3 2025 Sales Amount	Context/Note
Electronics Segment (Includes some OEM sales)	$128.0 million	Decreased by 14.4% relative to Q2 2025.
Control Devices Segment	$72.5 million	An increase of 1.9% relative to Q2 2025.
Stoneridge Brazil (OEM/Aftermarket)	$18.9 million	An increase of 23.5% relative to Q2 2025.
Total Company Sales	$210.3 million	Full-year 2025 revenue guidance updated to the low end: $860 million - $870 million.

Also, you should note the specific OEM wins that point to future revenue streams. For example, Stoneridge Brazil was awarded an infotainment ECU program for a passenger vehicle OEM, estimated to generate $85 million in lifetime revenue, with a peak annual revenue of approximately $20 million. This is the largest OEM award in Stoneridge Brazil's history.

Stoneridge, Inc. (SRI) - Canvas Business Model: Cost Structure

You're looking at the cost side of Stoneridge, Inc.'s operations as of late 2025. It's a mix of ongoing material pressures, investment in future tech, and managing a global footprint. Honestly, profitability hinges on controlling these outflows while ramping up key product lines.

High material costs, a focus area for improvement

Direct material costs remain a critical lever for gross margin. For the third quarter of 2025, the company noted that direct material costs improved by 200 basis points compared to the prior quarter, showing active management efforts. Still, the cost environment is tough; for instance, in the Control Devices segment, overhead costs were noted as being up partly due to tariff-related costs in Q3 2025. This suggests that supply chain volatility continues to pressure the cost of goods sold (COGS).

Significant Selling, General & Administrative (SG&A) expenses

SG&A is a key area where Stoneridge, Inc. is seeking leverage. The improvement in the third quarter of 2025 adjusted operating margin was partly attributed to lower SG&A costs compared to Q2 2025. However, looking back to the end of 2024, higher SG&A costs were cited as a driver for a margin decline in Q4 2024, showing this line item can fluctuate based on operational needs and market conditions. Managing structural costs is definitely on the executive radar.

Research, development, and engineering (D&D) costs for new products

Investment in future value, seen through D&D, is a necessary cost. For Q3 2025, the reduction in D&D costs contributed to the quarter-over-quarter improvement in the adjusted operating margin. This contrasts with Q4 2024, where higher D&D costs, largely due to a reduction in customer reimbursements, negatively impacted the margin. The company is clearly balancing R&D spending with customer funding arrangements for new products like MirrorEye®.

Manufacturing and operational costs across global facilities

Operational efficiency directly impacts the bottom line, especially across a global manufacturing base. A major focus has been on quality; Stoneridge, Inc. achieved a $5.3 million reduction in quality-related costs year-to-date through September 30, 2025, relative to the prior year period. The company is actively working to manage its structural costs and improve manufacturing efficiencies to counter headwinds from lower sales volumes. For Q3 2025, total sales were $210.3 million.

Here's a quick look at how some key cost/performance indicators stacked up in Q3 2025:

Metric	Value (Q3 2025)	Context/Driver
Sales	$210.3 million	Base for operational cost leverage
Gross Profit Margin (GAAP)	20.3%	($42.8 million)
Adjusted Gross Profit Margin	20.8%	Reflects material cost improvement
Quality-Related Cost Reduction (YTD)	$5.3 million	Improvement vs. prior year
Direct Material Cost Change (QoQ)	Improved by 200 bps	Positive driver for gross margin
Adjusted Operating Margin	1.2%	Improved 100 bps vs. Q2 2025

Interest expense on total debt of $171.1 million (as of Q3 2025)

You must account for the cost of capital. As of September 30, 2025, Stoneridge, Inc. reported total debt of $171.1 million. This debt level resulted in a net debt of $117.2 million (cash and cash equivalents were $54.0 million). The company's compliance leverage ratio for its Credit Facility was 3.67x against a maximum requirement of 4.50x as of Q3 2025. The Credit Facility itself is set to mature on November 2, 2026. Finance: draft 13-week cash view by Friday.

Stoneridge, Inc. (SRI) - Canvas Business Model: Revenue Streams

You're looking at how Stoneridge, Inc. (SRI) brings in its money as of late 2025. It's a mix of established product lines and newer, high-growth technology like MirrorEye®.

The core revenue generation is split across three operating segments, with Electronics being the powerhouse, largely driven by its advanced camera monitoring system.

Here's a breakdown of the key revenue components based on recent performance and forward-looking statements:

• Sales of Electronics products (largest segment, including MirrorEye®): This segment is the primary revenue driver. MirrorEye® specifically set another quarterly sales record in Q2 2025. The Electronics segment recorded sales of $140.5 million in the first quarter of 2025. The expected full-year 2025 revenue target for MirrorEye® was approximately $120 million. A major global MirrorEye program extension announced in Q2 2025 is estimated to generate peak annual revenue of approximately $140 million.
• Sales of Control Devices to passenger and commercial vehicle markets: This segment includes actuators, sensors, and switches. Control Devices saw sequential sales increase of 10.6% to $69.9 million in Q1 2025.
• Sales from Stoneridge Brazil segment (OEM and aftermarket): This segment showed strong growth, with Q3 2025 sales reaching $18.9 million, which was up 23.5% relative to Q2 2025. Stoneridge Brazil secured its largest-ever OEM business award in the segment, estimated to generate peak annual revenue of approximately $20 million.

To give you the big picture for the fiscal year 2025, the company has set specific financial targets:

Financial Metric	Guidance/Actual Figure (2025)
Full-Year 2025 Revenue Guidance	$860 million to $870 million
Adjusted EBITDA Guidance (Full-Year 2025)	$30 million to $32 million
Trailing Twelve Months (TTM) Revenue (as of late 2025)	$874.36 million
Q3 2025 Sales	$210.3 million

The revenue guidance update to the low end of the range reflects lower production volume expectations, primarily in North American and European commercial vehicle markets. Still, growth drivers like MirrorEye are expected to offset some of these macroeconomic headwinds.

You can see how the segments contributed recently in this table:

Segment	Latest Reported Sales Figure	Context/Growth Note
Electronics	$140.5 million	Q1 2025 sales; supported by 24% growth in MirrorEye revenue
Control Devices	$69.9 million	Q1 2025 sales; 10.6% sequential increase
Stoneridge Brazil	$18.9 million	Q3 2025 sales; 23.5% sequential increase

Finance: draft 13-week cash view by Friday.