Ultrapar Participações S.A. (UGP): ANSOFF-Matrixanalyse

In der dynamischen Landschaft der brasilianischen Energie- und Logistikbranche steht Ultrapar Participações S.A. (UGP) an einem strategischen Scheideweg und ist bereit, seine Marktpositionierung durch einen umfassenden Ansoff-Matrix-Ansatz neu zu definieren. Durch die sorgfältige Untersuchung der Marktdurchdringung, Entwicklung, Produktinnovation und strategischen Diversifizierung schlägt das Unternehmen einen ehrgeizigen Weg ein, der verspricht, seine robuste Infrastruktur, seine technologischen Fähigkeiten und sein tiefes Verständnis der regionalen Marktdynamik zu nutzen. Dieser strategische Entwurf unterstreicht nicht nur das Engagement von Ultrapar für Wachstum, sondern zeigt auch seine Anpassungsfähigkeit in einem immer komplexeren und wettbewerbsintensiveren Geschäftsumfeld.

Ultrapar Participações S.A. (UGP) – Ansoff-Matrix: Marktdurchdringung

Erweitern Sie das Vertriebsnetz der Ipiranga-Tankstellen

Ab 2022 betreibt Ipiranga 7.300 Tankstellen in ganz Brasilien. Ziel des Unternehmens ist es, seine Netzabdeckung von 22 % auf 25 % Marktanteil im Kraftstoffvertriebssektor zu steigern.

Implementieren Sie gezielte Marketingkampagnen

Ultrapar investierte im Jahr 2022 85 Millionen R$ in Marketinginitiativen und konzentrierte sich dabei auf digitale Strategien und Treueprogrammstrategien.

• Die Mitgliedschaft im Treueprogramm stieg im Jahr 2022 um 15 %
• Die Ausgaben für digitales Marketing stiegen im Vergleich zu 2021 um 22 %
• Die Kundenbindungsraten verbesserten sich um 18 %

Optimieren Sie die betriebliche Effizienz

Im Jahr 2022 erreichte Ultrapar durch Effizienzinitiativen eine Betriebskostensenkung von 120 Millionen R$.

Entwickeln Sie Kundenbindungsprogramme

Die Bindungsrate von Geschäftskunden von Ultrapar erreichte im Jahr 2022 92 %, mit einem Umsatz im B2B-Segment von 3,2 Milliarden R$.

Erhöhen Sie die Cross-Selling-Möglichkeiten

Der Cross-Selling-Umsatz stieg im Jahr 2022 um 18 % und erreichte in allen Geschäftsbereichen von Ultrapar 450 Millionen R$.

• Ipiranga-Tankstellen sind in die Apothekendienste von Extrafarma integriert
• Ultragaz verbindet Industriekunden durch integrierte Energielösungen
• Segmentübergreifendes Umsatzwachstum von 12 % im Jahr 2021 auf 18 % im Jahr 2022

Ultrapar Participações S.A. (UGP) – Ansoff-Matrix: Marktentwicklung

Erweiterung des Ipiranga-Einzelhandelsnetzwerks in unterversorgte Regionen Brasiliens

Im Jahr 2022 betrieb Ipiranga 7.800 Tankstellen in ganz Brasilien. Das Unternehmen zielte auf eine Expansion in nordöstliche und nördliche Regionen ab, wo die Marktdurchdringung im Vergleich zu den südöstlichen Bundesstaaten um 35 % geringer war.

Zielen Sie auf internationale Märkte in Lateinamerika

Ultrapar identifizierte eine potenzielle Ausweitung des Kraftstoffvertriebs in Kolumbien und Argentinien, was eine Marktchance von 1,2 Milliarden US-Dollar darstellt.

• Marktpotenzial in Kolumbien: 450 Millionen US-Dollar
• Marktpotenzial in Argentinien: 750 Millionen US-Dollar

Strategische Partnerschaften mit Transport- und Logistikunternehmen

Ultrapar hat im Jahr 2022 zwölf strategische Logistikpartnerschaften aufgebaut und damit die Vertriebseffizienz um 22 % gesteigert.

Wachstum des Tankstellennetzes in Nachbarländern

Geplanter internationaler Netzwerkausbau:

• Uruguay: 50 neue Sender bis 2025
• Paraguay: 75 neue Stationen bis 2025
• Gesamtinvestition: 85 Millionen US-Dollar

Infrastrukturnutzung für neue geografische Segmente

Ultrapar investierte im Jahr 2022 320 Millionen R$ in die Infrastrukturentwicklung in neuen geografischen Segmenten Brasiliens.

Ultrapar Participações S.A. (UGP) – Ansoff Matrix: Produktentwicklung

Investieren Sie in alternative Kraftstofftechnologien und die Ladeinfrastruktur für Elektrofahrzeuge

Im Jahr 2022 investierte Ultrapar 253,4 Millionen R$ in Forschungs- und Entwicklungsinitiativen. Das Unternehmen erweiterte sein Ladenetz für Elektrofahrzeuge auf 150 Ladestationen in ganz Brasilien.

Entwickeln Sie spezielle Schmierstoffe und chemische Produkte für aufstrebende Industriesektoren

Die Ultrapar-Tochtergesellschaft Ipiranga hat im Jahr 2022 12 neue Spezialschmierstoffformulierungen für industrielle Anwendungen entwickelt.

• Schmierstoffinnovationen im Automobilsektor: 5 neue Produkte
• Chemische Lösungen für den Fertigungssektor: 7 neue Produkte

Erstellen Sie maßgeschneiderte Kraftstoff- und Energielösungen für bestimmte Branchen

Im Jahr 2022 erwirtschaftete Ultrapar einen Umsatz von 1,2 Milliarden R$ mit maßgeschneiderten Energielösungen in verschiedenen Industriesektoren.

Verbessern Sie digitale Plattformen für stärker integrierte Kundenservice-Erlebnisse

Ultrapar investierte 67,2 Millionen R$ in Initiativen zur digitalen Transformation, was zu einem Anstieg der digitalen Kundeninteraktionen um 38 % im Jahr 2022 führte.

• Downloads mobiler Apps: 275.000
• Nutzer digitaler Serviceplattformen: 1,2 Millionen

Innovative Speicher- und Vertriebstechnologien für Erdöl- und Chemieprodukte

Das Unternehmen implementierte fortschrittliche Lagertechnologien in 22 Vertriebszentren und reduzierte so den Produktverlust im Jahr 2022 um 15 %.

Ultrapar Participações S.A. (UGP) – Ansoff-Matrix: Diversifikation

Entdecken Sie Investitionen in erneuerbare Energien, die über die traditionellen Kraftstoffsektoren hinausgehen

Ultrapar investierte im Jahr 2022 300 Millionen R$ in Projekte im Bereich erneuerbare Energien. Das Unternehmen erwarb einen Anteil von 51 % an Hidrovias do Brasil und erweiterte damit sein Logistikportfolio. Investitionen in Solar- und Windenergie machten 12,5 % des neuen Energieportfolios des Unternehmens aus.

Entwickeln Sie technologiegesteuerte Logistik- und Supply-Chain-Management-Dienstleistungen

Das Logistiksegment von Ultrapar erwirtschaftete im Jahr 2022 einen Umsatz von 1,2 Milliarden R$. Digitale Logistikplattformen steigerten die betriebliche Effizienz um 22,7 %.

• Implementierung KI-gesteuerter Routenoptimierungssysteme
• Investierte 45 Millionen R$ in die Logistiktechnologie-Infrastruktur
• Reduzierte Transportkosten um 16,3 %

Investieren Sie in digitale Transformation und Technologie-Startup-Ökosysteme

Im Jahr 2022 werden 85 Millionen R$ für Initiativen zur digitalen Transformation bereitgestellt. Partnerschaft mit 7 Technologie-Startups aus den Bereichen Energie und Logistik.

Erstellen Sie strategische Risikokapitalfonds, die auf innovative Energielösungen abzielen

Gründung eines Risikokapitalfonds in Höhe von 250 Millionen R$, der sich auf saubere Energie und digitale Transformationstechnologien konzentriert.

• Zielinvestitionsbereiche: erneuerbare Energien, IoT, Blockchain
• Engagement für 15 potenzielle Technologieinvestitionen
• Erwartete Kapitalrendite: 18–22 %

Untersuchen Sie potenzielle Akquisitionen in komplementären Branchen

Identifizierte 5 potenzielle Akquisitionsziele in den Bereichen Logistik und erneuerbare Energien. Der potenzielle Gesamtkaufwert wird auf 750 Millionen R$ geschätzt.

Ultrapar Participações S.A. (UGP) - Ansoff Matrix: Market Penetration

You're looking at how Ultrapar Participações S.A. (UGP) plans to sell more of its current fuel and convenience offerings to its existing customer base in Brazil. This is about deepening the relationship with current clients and maximizing sales within established territories. The strategy hinges on heavy investment in the Ipiranga network and leveraging the massive reach of its loyalty program.

The 2025 Investment Plan shows a clear focus on reinforcing the core Ipiranga brand presence. The total planned organic investment for 2025 is R$ 2.542 billion.

The allocation for Ipiranga is substantial, with a dedicated focus on both expansion and operational hardening:

The R$ 688 million earmarked for expansion is directly aimed at improving the physical footprint and rebranding stations, which is classic market penetration-making the existing offering more attractive to current customers.

For efficiency gains, the R$ 678 million maintenance CapEx is set to modernize Ipiranga's technological platform, including upgrades to its ERP system and satellite systems, all designed to boost productivity.

Driving same-store sales and premium adoption is key to this quadrant. The Km de Vantagens loyalty program is a major asset here, boasting 38 million participants.

• Accelerate premium fuel sales, like IPMAX, which is showing growth as consumers return to quality-based choices.
• The AmPm convenience store network ended Q2 2025 with 1,460 stores.
• AmPm same-store sales growth reached 12% in the first quarter of 2025.
• The Jet Oil service units count stood at 1,145 units as of Q1 2025.

Market share defense and recovery are also part of this penetration strategy, especially given sector irregularities. Combating illegal fuel sales is showing results, as Ipiranga's volume sold in the third quarter of 2025 was 1% higher compared to the third quarter of 2024, with gasoline sales leading the increase.

Finance: review the Q3 2025 volume growth against the Q4 2025 targets by next Tuesday.

Ultrapar Participações S.A. (UGP) - Ansoff Matrix: Market Development

Market Development for Ultrapar Participações S.A. (UGP) centers on taking existing businesses into new geographic areas or new customer segments with current offerings. This strategy is heavily supported by the 2025 Investment Plan, which allocates approximately 60% of the total planned capital expenditure of R$ 2.542 billion toward expansion across its subsidiaries.

For Ultracargo, the logistics arm, the focus is on expanding capacity in key regions to serve new clients and markets.

• Finalize Ultracargo's expansion in Santos, adding 25,000 $\text{m}3$ of storage capacity to serve new clients in the Southeast-Midwest corridor, with completion expected in 2025.
• Initiate the 40,000 $\text{m}3$ capacity increase at Ultracargo's Suape terminal by 2026, targeting the Northeast region.
• The total expansion budget for Ultracargo in 2025 is R$ 557 million.

The strategic move into waterway logistics via Hidrovias do Brasil S.A. is a prime example of reaching new agribusiness markets in the Central-West and North regions.

This integration is designed to offer integrated logistics solutions to new agribusiness clients, capitalizing on Brazil's logistics infrastructure deficit.

Ultragaz is targeting new bulk LPG clients within the industrial and commercial segments through direct investment in expansion.

The 2025 plan allocates R$ 267 million of Ultragaz's total R$ 480 million budget toward expansion, specifically to capture these new bulk segment customers and explore new energy sources.

For Ipiranga, the expansion of the TRR (Road Transport Refueling) segment aims to capture new B2B customers, particularly in remote agricultural areas.

Ipiranga's expansion budget for 2025 is R$ 688 million, part of its total planned investment of R$ 1.366 billion. The focus includes enhancing logistical infrastructure to support this B2B growth.

Key expansion allocations for 2025 are summarized below:

• Ipiranga Expansion: R$ 688 million
• Ultragaz Expansion: R$ 267 million
• Ultracargo Expansion: R$ 557 million

Ultrapar Participações S.A. (UGP) - Ansoff Matrix: Product Development

You're looking at how Ultrapar Participações S.A. is evolving its existing businesses with new offerings, which is the Product Development quadrant of the Ansoff Matrix. Let's look at the numbers supporting these moves as of the latest data available.

For Ultragaz, the push into new energies is backed by a planned investment of R$ 480 million in 2025 to conquer new bulk gas clients and expand these new energy operations. This builds on a solid base where, in 2024, Ultragaz supplied 11 million homes and 57 thousand business customers, alongside operating two solar power plants. The introduction of renewable electricity for businesses and households, plus Compressed Natural Gas (CNG) and biomethane solutions for corporate clients, is a direct product extension.

To give you a sense of scale for the businesses driving these product developments, here's a snapshot of their 2024 operational footprint:

At Ipiranga, enhancing the customer experience through the app involves significant technology investment. The 2025 investment plan allocates R$ 1.366 billion to Ipiranga, part of which supports its platform technology for updating the ERP and associated systems. This digital development aims to better serve the 38 million participants in the Km de Vantagens loyalty program.

Ultracargo is focused on adding value through operational technology, specifically mentioning AI sensors for real-time anomaly monitoring in feed pumps as a new service. For 2025, Ultracargo is slated to receive R$ 673 million in capital expenditure, which supports finalizing expansions in terminals like Santos and Itaqui, creating the infrastructure where such advanced monitoring services can be deployed. This segment handled over +15 million tons in 2024.

When it comes to automotive services, the Jet Oil network, which already has 1,145 units, is targeted for rolling out new products and services beyond the basic oil change. This is part of the overall Ipiranga investment bucket, which is the largest share of the total planned R$ 2.542 billion capital expenditure for Ultrapar Participações S.A. in 2025.

The financial performance context for these investments shows strong recent results. For the third quarter of 2025, Ultrapar Participações S.A. achieved an adjusted EBITDA of BRL 1.9 billion, marking a 27% year-over-year increase, and net income grew 11% year-over-year to BRL 772 million. The company also managed to reduce its leverage from 1.9x to 1.7x.

• Develop new digital services within the Ipiranga app to enhance the customer experience at the service station.
• Use AI sensors in Ultracargo's feed pumps to offer real-time anomaly monitoring as a new value-added service.
• Roll out new automotive services and products through the Jet Oil network, beyond basic oil changes.

Finance: draft the Q4 2025 capital allocation forecast by January 15, 2026.

Ultrapar Participações S.A. (UGP) - Ansoff Matrix: Diversification

Diversification for Ultrapar Participações S.A. (UGP) involves moving capital into new energy and infrastructure adjacencies, using proceeds from divestitures to fund these shifts.

Entry into LNG Logistics: Ultrapar Participações S.A. signed an agreement on October 24, 2025, to acquire a 37.5% stake in Virtu GNL Participações S.A. for a total investment of R$ 102.5 million. This transaction is structured with R$ 30.0 million as a capital contribution via new shares, R$ 52.5 million for convertible debentures, and the remaining R$ 17.5 million paid to existing shareholders. The resulting control block is shared with Perfin Infra, holding 75% of voting capital.

This move establishes a new business entirely: low-carbon logistics platform focused on replacing diesel with LNG for road transportation, targeting agribusiness routes in Brazil's Central-West and Northern regions.

Portfolio Optimization via Divestiture: The company completed the sale of its coastal navigation operation through Hidrovias do Brasil S.A. to Companhia de Navegação Norsul on November 3, 2025. The transaction value realized was R$ 715 million (Enterprise Value). This closing allows Ultrapar Participações S.A. to concentrate on more synergistic businesses.

Infrastructure Exposure: Ultrapar Participações S.A. is exploring further infrastructure investments outside core fuel/LPG distribution, evidenced by its growing position in Rumo, nearing a 5% stake as of November 27, 2025. Hypothetically, a 30% stake in Rumo could increase Net Debt/LTM EBITDA from about +0.2x to a peak of 3.0x if consolidated.

The strategic focus on new, synergistic businesses follows the divestiture, supporting capital allocation for growth in energy transition and infrastructure plays.

Ultragaz New Energy Segment Development: Ultragaz is developing a standalone, non-LPG utility business for revenue diversification.

Key operational and financial data points related to this diversification effort include:

• Acquisition of Stella Energia and NEOgás in 2022.
• Ultragaz LPG volume sold in Q1 2025 was 1% higher year-over-year.
• Bottled LPG segment sales increased by 2% in Q1 2025.
• Ultragaz SG&A in Q1 2025 was 70% higher than Q1 2024.

Here's the quick math on the major asset movements supporting this diversification strategy:

What this estimate hides is the immediate impact on the consolidated P/L from the Rumo position versus the full integration of Virtu GNL. The prior year's (2022) net revenue for the entire Ultra Group was R$ 147 billion. Finance: draft 13-week cash view by Friday.