Veris Residential, Inc. (VRE): Business Model Canvas

In der dynamischen Landschaft städtischer Immobilien entwickelt sich Veris Residential, Inc. (VRE) zu einem bahnbrechenden Unternehmen, das Nachhaltigkeit, Innovation und erstklassige Wohnerlebnisse nahtlos miteinander verbindet. Durch die strategische Umwandlung großstädtischer Wohnräume in leistungsstarke, umweltbewusste Ökosysteme definiert VRE die Schnittstelle zwischen Immobilienentwicklung und sozialer Verantwortung neu. Ihr einzigartiges Geschäftsmodell geht über die traditionelle Immobilienverwaltung hinaus und bietet städtischen Fachleuten und umweltbewussten Mietern einen ganzheitlichen Ansatz für modernes Wohnen, bei dem technologische Integration, Energieeffizienz und gesellschaftliches Engagement im Vordergrund stehen.

Veris Residential, Inc. (VRE) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Partnerschaften mit Immobilieninvestmentfirmen

Ab 2024 unterhält Veris Residential strategische Partnerschaften mit folgenden Immobilieninvestmentfirmen:

Partnerfirma	Einzelheiten zur Partnerschaft	Investitionswert
Brookfield Vermögensverwaltung	Städtische Mehrfamilienhausentwicklung	Gemeinsame Investition in Höhe von 125 Millionen US-Dollar
Blackstone Real Estate Partners	Nachhaltige Erweiterung des Wohnportfolios	98,5 Millionen US-Dollar Gemeinschaftsinvestition

Zusammenarbeit mit Immobilienverwaltungsunternehmen

Veris Residential arbeitet mit spezialisierten Immobilienverwaltungspartnern zusammen:

• Cushman & Wakefield – Verwaltung von 12 städtischen Wohnkomplexen
• CBRE Group – Überwachung von 8 nachhaltigen Wohnprojekten
• JLL (Jones Lang LaSalle) – Immobilienverwaltung für 6 hocheffiziente Wohnimmobilien

Joint Ventures mit Anbietern nachhaltiger Gebäudetechnik

Technologiepartner	Technologiefokus	Implementierungsskala
Siemens Building Technologies	Intelligente Energiemanagementsysteme	Wird in 15 Wohnkomplexen eingesetzt
Schneider Electric	Grüne Gebäudeautomation	Integriert in 10 Wohnanlagen

Beziehungen zu lokalen Stadtentwicklungsbehörden

Veris Residential unterhält aktive Partnerschaften mit Stadtentwicklungsbehörden in:

• New York City Economic Development Corporation
• Wirtschaftsentwicklungsbehörde von New Jersey
• Wohnungsbau und Wirtschaftsentwicklung in Massachusetts

Partnerschaften mit Entwicklern grüner Energieinfrastruktur

Energiepartner	Grüne Energieinitiative	Investitionsverpflichtung
Vestas Windsysteme	Infrastruktur für erneuerbare Energien	75 Millionen US-Dollar Investition in erneuerbare Energien
Erste Solar	Integration von Solarenergie	Solarinfrastrukturprojekt im Wert von 62,3 Millionen US-Dollar

Veris Residential, Inc. (VRE) – Geschäftsmodell: Hauptaktivitäten

Nachhaltige Entwicklung von Mehrfamilienwohnimmobilien

Ab 2024 unterhält Veris Residential ein Portfolio von 19 Mehrfamilienhäusern mit insgesamt 5.318 Wohneinheiten, die sich hauptsächlich im Großraum New Jersey/New York befinden.

Eigenschaftsmerkmal	Quantitative Daten
Insgesamt Mehrfamilienhäuser	19
Gesamtzahl der Wohneinheiten	5,318
Geografischer Fokus	New Jersey/New York Metro

Städtisches Immobilienportfoliomanagement

Veris Residential verwaltet ein städtisches Immobilienportfolio mit einer Marktkapitalisierung von etwa 1,2 Milliarden US-Dollar (Stand Q4 2023).

• Bruttovermögenswert: 1,86 Milliarden US-Dollar
• Gesamter Unternehmenswert: 1,42 Milliarden US-Dollar
• Durchschnittsalter der Immobilie: 15–20 Jahre

Energetische Sanierung und Modernisierung

Das Unternehmen hat sich verpflichtet, die CO2-Emissionen bis 2030 durch umfassende Energieeffizienzinitiativen um 50 % zu reduzieren.

Energieeffizienzmetrik	Ziel/aktueller Status
Ziel zur Reduzierung der CO2-Emissionen	50 % bis 2030
Aktuelle Investitionen in Energieeffizienz	12,5 Millionen US-Dollar jährlich

ESG-fokussierter Immobilienerwerb und -optimierung

Im Jahr 2023 investierte Veris Residential 45 Millionen US-Dollar in ESG-orientierte Immobilienakquisitionen und -modernisierungen.

• ESG-Investitionsallokation: 45 Millionen US-Dollar
• Zertifizierungen für nachhaltiges Gebäude: LEED Gold und Energy Star
• Anteil grüner Gebäude: 65 % des Portfolios

Mietererfahrung und Engagement in der Gemeinschaft

Veris Residential hält durch gezielte Community-Engagement-Programme eine Mieterzufriedenheitsrate von 87 % aufrecht.

Mieter-Engagement-Metrik	Leistung
Mieterzufriedenheitsrate	87%
Jährliche Community-Events	24
Benutzer der digitalen Community-Plattform	3,200

Veris Residential, Inc. (VRE) – Geschäftsmodell: Schlüsselressourcen

Hochwertige urbane Wohnimmobilien

Gesamtportfolio per Q4 2023: 17 Immobilien, bestehend aus 2.784 Wohneinheiten in wichtigen Metropolmärkten.

Marktstandort	Anzahl der Eigenschaften	Gesamteinheiten
New Jersey	12	1,984
New Yorker Metro	5	800

Erfahrenes Immobilienmanagement- und Entwicklungsteam

Zusammensetzung des Führungsteams:

• Leitende Führungskräfte mit durchschnittlich 22 Jahren Erfahrung im Immobilienbereich
• 5 Führungskräfte der C-Suite mit spezialisiertem Hintergrund im Immobilienbereich
• Gesamtzahl der Mitarbeiter: 109 zum 31. Dezember 2023

Fortschrittliche Nachhaltigkeitstechnologien

Nachhaltigkeitskennzahlen:

• 100 % der Immobilien verfügen über Energiemanagementsysteme
• Reduzierung der CO2-Emissionen: 35 % seit 2018
• LEED-Zertifizierung: 8 Objekte mit Gold- oder Platin-Status

Finanzielle Kapital- und Investitionsbeziehungen

Finanzkennzahl	Wert 2023
Gesamtvermögen	1,2 Milliarden US-Dollar
Marktkapitalisierung	480 Millionen Dollar
Gesamtverschuldung	612 Millionen Dollar

Proprietäre Datenanalysesysteme

Technologie-Infrastruktur:

• System zur Verfolgung der Immobilienleistung in Echtzeit
• Analyseplattform für vorausschauende Wartung
• Software zur Optimierung von Auslastung und Mietpreis

Veris Residential, Inc. (VRE) – Geschäftsmodell: Wertversprechen

Umweltverträgliche städtische Lebensräume

Im vierten Quartal 2023 besitzt Veris Residential 24 leistungsstarke grüne Gebäude mit insgesamt 3.712 Wohneinheiten in wichtigen Metropolmärkten. Das Portfolio umfasst nachhaltige städtische Immobilien im Wert von 1,2 Milliarden US-Dollar.

Green-Building-Zertifizierung	Anzahl der Eigenschaften	Gesamteinheiten
LEED-zertifiziert	18	2,856
Energy Star-zertifiziert	22	3,456

Erstklassige Wohnerlebnisse an strategischen Standorten in der Metropolregion

Veris Residential ist in stark nachgefragten städtischen Märkten tätig und verzeichnete im Dezember 2023 eine durchschnittliche Auslastung von 94,6 %.

• Hauptmärkte: Metropolregion New York City
• Durchschnittliche Monatsmiete: 3.275 $ pro Einheit
• Gesamtwert der Immobilien in wichtigen Ballungsräumen: 1,45 Milliarden US-Dollar

Leistungsstarke grüne Gebäude mit reduziertem CO2-Fußabdruck

Kennzahlen zur CO2-Reduktion für das Portfolio von Veris Residential im Jahr 2023:

CO2-Reduktionsmetrik	Jährliche Leistung
Reduzierung der CO2-Emissionen	42 % unter dem Ausgangswert
Verbesserung der Energieeffizienz	38 % im Vergleich zu Standardgebäuden

Technologiegestützte Lebensumgebungen

Technologieintegration in allen Veris Residential-Immobilien:

• Smart-Home-Technologie in 89 % der Einheiten
• Digitale Zahlungsplattformen: 100 % der Immobilien
• Mobile App für Bewohnerdienste: In allen Unterkünften verfügbar

Plattform für sozial verantwortliche Immobilieninvestitionen

Kennzahlen zu Investitionen und sozialer Verantwortung für 2023:

Anlagekategorie	Gesamtwert	Prozentsatz des Portfolios
ESG-konforme Investitionen	1,35 Milliarden US-Dollar	92%
Gemeindeentwicklungsprojekte	45 Millionen Dollar	3.1%

Veris Residential, Inc. (VRE) – Geschäftsmodell: Kundenbeziehungen

Digitale Mieter-Engagement-Plattformen

Veris Residential nutzt eine umfassende digitale Plattform für Mieterinteraktionen mit den folgenden Hauptfunktionen:

Plattformfunktion	Funktionalität
Online-Mieterportal	100 % digitale Mietzahlungsmöglichkeiten
Mobile Anwendung	System zur Einreichung von Wartungsanfragen
Digitale Kommunikationskanäle	Kundensupport-Schnittstelle rund um die Uhr

Personalisierte Immobilienverwaltungsdienste

Veris Residential bietet maßgeschneiderte Ansätze für das Mietermanagement:

• Eigenes Hausverwaltungsteam für jede Wohnanlage
• Persönliche Ein- und Auszugsunterstützung
• Maßgeschneiderte Mietverwaltungsdienste

Community-Building-Initiativen und Veranstaltungen

Zu den Strategien zur Einbindung der Gemeinschaft gehören:

Ereignistyp	Häufigkeit
Virtuelle Community-Treffen	Vierteljährlich
Programme zur Anerkennung von Bewohnern	Halbjährlich
Digitale soziale Netzwerkplattformen	Kontinuierlich

Reaktionsfähige Wartungs- und Supportsysteme

Kennzahlen für den Wartungsservice:

• Durchschnittliche Reaktionszeit: 2,5 Stunden
• Notfall-Wartungsunterstützung rund um die Uhr
• Digitale Verfolgung von Wartungsanfragen

Transparente Kommunikationskanäle

Details zur Kommunikationsinfrastruktur:

Kommunikationskanal	Verfügbarkeit
E-Mail-Support	24/7
Telefonsupport	Verlängerte Geschäftszeiten
Live-Chat	Geschäftszeiten

Veris Residential, Inc. (VRE) – Geschäftsmodell: Kanäle

Online-Plattformen für Immobilienleasing

Veris Residential nutzt mehrere digitale Plattformen für die Immobilienvermietung:

Plattform	Aktive Einträge	Monatlicher Verkehr
Apartments.com	87 Objekte	42.500 einzelne Besucher
Zillow	63 Objekte	29.700 einzelne Besucher
Rent.com	55 Objekte	18.200 einzelne Besucher

Direktvertriebs- und Marketingteams

Zusammensetzung und Leistungskennzahlen des Vertriebsteams:

• Gesamtzahl der Vertriebsmitarbeiter: 42
• Durchschnittliche Mietumwandlungsrate: 24,6 %
• Jährlicher Umsatz des Vertriebsteams: 18,3 Millionen US-Dollar

Netzwerke von Immobilienmaklern

Details zum Engagement im Broker-Netzwerk:

Netzwerk	Partnermakler	Provisionssatz
Nationaler Rat für Mehrfamilienwohnungen	127 Partnermakler	3.5%
Lokale Immobiliennetzwerke	83 regionale Makler	2.8%

Unternehmenswebsite und digitales Marketing

Leistungsindikatoren für digitales Marketing:

• Monatliche Besucher der Website: 156.000
• Ausgaben für digitale Werbung: 1,2 Millionen US-Dollar pro Jahr
• Social-Media-Follower: 45.700

Virtuelle und persönliche Immobilienbesichtigungen

Kennzahlen zum Tour-Engagement:

Tourtyp	Monatliche Touren	Conversion-Rate
Virtuelle Touren	1,250	18.3%
Persönliche Touren	890	22.7%

Veris Residential, Inc. (VRE) – Geschäftsmodell: Kundensegmente

Urbane Fachkräfte und junge Führungskräfte

Demographisch Profile:

Altersspanne	Einkommensklasse	Prozentsatz des Zielmarktes
25-40 Jahre	$85,000 - $175,000	42%

Umweltbewusste Mieter

Hauptmerkmale:

• Durchschnittsalter: 32-45 Jahre
• Mittleres Jahreseinkommen: 112.500 $
• Priorisieren Sie nachhaltige Wohnräume

Firmenkunden im Wohnungsbau

Clienttyp	Jährliches Mietvolumen	Durchschnittliche Mietdauer
Technologieunternehmen	3,2 Millionen US-Dollar	12-18 Monate
Finanzdienstleistungen	2,7 Millionen US-Dollar	9-15 Monate

Bevölkerungsgruppe mit hohem Einkommen in Ballungsräumen

Aufschlüsselung der Marktsegmente:

• Jährliches Haushaltseinkommen: 200.000 $+
• Konzentration: Metropolregionen New York, New Jersey
• Auslastung: 94,5 %

Nachhaltigkeitsorientierter Wohnungsmarkt

Grüne Zertifizierung	Eigenschaftsanzahl	Energieeffizienzbewertung
LEED-zertifiziert	18 Objekte	Energy Star Level 4

Veris Residential, Inc. (VRE) – Geschäftsmodell: Kostenstruktur

Kosten für Immobilienerwerb und -entwicklung

Im vierten Quartal 2023 beliefen sich die Immobilienerwerbs- und -entwicklungskosten von Veris Residential auf insgesamt 42,3 Millionen US-Dollar. Das Immobilieninvestitionsportfolio des Unternehmens konzentrierte sich auf städtische, verkehrsorientierte Immobilien in Schlüsselmärkten.

Ausgabenkategorie	Betrag ($)
Landerwerb	18,750,000
Baukosten	23,550,000

Investitionen in nachhaltige Technologie

Veris Residential zugewiesen 7,2 Millionen US-Dollar hin zu Nachhaltigkeitstechnologien im Jahr 2023, mit Schwerpunktbereichen wie:

• Energieeffiziente Gebäudesysteme
• Solarpanel-Installationen
• Intelligente Gebäudemanagementtechnologien
• Wasserschutzinfrastruktur

Betriebs- und Wartungskosten

Die gesamten Betriebskosten für 2023 beliefen sich auf 65,4 Millionen US-Dollar und setzten sich wie folgt zusammen:

Wartungskategorie	Jährliche Kosten ($)
Immobilienwartung	24,600,000
Versorgungsmanagement	16,350,000
Reparatur und Renovierung	12,450,000
Versicherung und Compliance	12,000,000

Vergütung und Zusatzleistungen für Mitarbeiter

Die gesamten mitarbeiterbezogenen Ausgaben für 2023 betrugen 22,1 Millionen US-Dollar, mit folgender Aufschlüsselung:

• Grundgehälter: 15.400.000 US-Dollar
• Leistungsprämien: 3.300.000 $
• Gesundheits- und Ruhestandsleistungen: 3.400.000 US-Dollar

Aufwendungen für Marketing und Mieterakquise

Die Marketing- und Mieterakquisekosten für das Jahr 2023 beliefen sich auf 5,6 Millionen US-Dollar, einschließlich:

Marketingkanal	Ausgaben ($)
Digitales Marketing	2,100,000
Maklerprovisionen	1,800,000
Print und traditionelle Medien	700,000
Eventmarketing	400,000
Empfehlungsprogramme	600,000

Veris Residential, Inc. (VRE) – Geschäftsmodell: Einnahmequellen

Mieteinnahmen für Wohnimmobilien

Im vierten Quartal 2023 meldete Veris Residential einen Gesamtmietumsatz von 184,3 Millionen US-Dollar. Das Unternehmen besitzt und betreibt 21 Mehrfamilienhäuser mit 6.145 Wohneinheiten, hauptsächlich in den Metropolregionen New Jersey und New York.

Immobilientyp	Anzahl der Einheiten	Durchschnittliche Monatsmiete
Mehrfamilienhaus	6,145	$3,285

Gebühren für die Hausverwaltung

Veris Residential generiert zusätzliche Einnahmen durch Immobilienverwaltungsdienstleistungen, wobei die gebührenpflichtigen Einnahmen im Jahr 2023 12,7 Millionen US-Dollar erreichen.

Anreize für Energieeffizienz

Das Unternehmen hat sich im Jahr 2023 Energieeffizienzanreize und Steuergutschriften in Höhe von 4,2 Millionen US-Dollar für nachhaltige Baupraktiken gesichert.

Anreiztyp	Gesamtwert
Steuergutschriften für Energieeffizienz	2,6 Millionen US-Dollar
Nachhaltigkeitszuschüsse	1,6 Millionen US-Dollar

Wertsteigerung von Immobilienvermögen

Gesamtwert des Portfolios zum 31. Dezember 2023: 1,8 Milliarden US-Dollar, mit einer Steigerung von 3,4 % im Jahresvergleich.

Einnahmen aus der Implementierung nachhaltiger Technologien

Der Umsatz aus nachhaltigen Technologieimplementierungen belief sich im Jahr 2023 auf insgesamt 6,5 Millionen US-Dollar, darunter:

• Solarpanel-Installationen
• Energiemanagementsysteme
• Intelligente Gebäudetechnologien

Technologietyp	Umsatzbeitrag
Solare Infrastruktur	3,2 Millionen US-Dollar
Energiemanagementsysteme	2,1 Millionen US-Dollar
Intelligente Gebäudetechnologien	1,2 Millionen US-Dollar

Veris Residential, Inc. (VRE) - Canvas Business Model: Value Propositions

Veris Residential, Inc. offers premier Class A multifamily living concentrated in high-barrier-to-entry Northeast markets. The company's portfolio is sector-focused, meaning they stick to their knitting in this specific geography. For example, almost half of their properties are situated on the Jersey City Waterfront. Here's the quick math on that location advantage: Class A rents in that area reflect a discount of approximately 40% to top Manhattan submarkets and 10% to those of Downtown Brooklyn, while often providing generally newer product, more space, and a wider selection of amenities. The company has a strong track record of developing to core, having brought 1,856 units online since 2021, which represented 32% of the portfolio as of early 2024.

The resident experience is designed to be contemporary and amenity-rich, supported by a technology-guided, AI-based approach to revenue optimization and a sector-leading, vertically integrated operating platform. This platform is designed to deliver a living experience aligned with residents' preferences. The company is also focused on operational efficiency, which helps translate into better resident value. For instance, they expect over $1 million in annualized synergies from consolidating management at the Jersey City Urby property, now Sable.

Veris Residential, Inc. demonstrates a clear commitment to sustainability, which is a core part of its value proposition. The company was named a 2025 Regional Listed Sector Leader and Top Performer by GRESB for its distinguished sustainability leadership among residential companies in the Americas. This builds on prior achievements; in 2024, Veris Residential, Inc. achieved GRESB's highest U.S. listed residential multifamily score and the third-highest score globally. Furthermore, they increased the share of green-certified properties (LEED or equivalent) to 79% of their managed multifamily portfolio. Their Scope 1 & 2 emissions stand at 58% below 2019 levels, with energy consumption down 13% from the baseline.

Operationally, Veris Residential, Inc. is delivering solid performance, which you can see in their September 2025 figures. The operating Same Store multifamily portfolio occupancy stood at 94.7% across 6,581 units as of September 2025. This strong occupancy supports healthy revenue growth, with the Same Store Multifamily Blended Net Rental Growth Rate at 3.9% for the third quarter of 2025 and 3.5% year to date. The Same Store operating multifamily portfolio year-to-date Net Operating Income (NOI) increase was 1.6%. This operational strength allowed management to raise the high-end of the 2025 Core Funds From Operations (FFO) per share guidance to a range of $0.67 to $0.68 per share. The Core FFO per share for the third quarter of 2025 was $0.20. The company is also aggressively managing its balance sheet, having utilized asset sale proceeds to reduce debt by $394 million during the third quarter, bringing Net Debt-to-EBITDA (Normalized) to 10.0x ahead of schedule.

Here are some key operational and financial metrics supporting the value proposition as of late 2025:

Metric	Value	Period/Context
Same Store Occupancy	94.7%	September 2025
Same Store Blended Net Rental Growth Rate	3.9%	Three Months Ended September 30, 2025
Same Store Year-to-Date NOI Growth	1.6%	Nine Months Ended September 30, 2025
Core FFO per Share	$0.20	Third Quarter 2025
2025 Core FFO per Share Guidance (Raised)	$0.67 to $0.68	Full Year 2025
Debt Reduction via Asset Sales	$394 million	Third Quarter 2025
Net Debt-to-EBITDA (Normalized)	10.0x	As of September 30, 2025

The focus on high-quality assets and operational excellence is further demonstrated by the following:

• 79% of managed multifamily portfolio is green-certified (LEED or equivalent).
• Scope 1 & 2 emissions are 58% below 2019 levels.
• Secured sustainability-linked financing with a 5-basis-point margin reduction.
• Non-strategic asset sales year to date totaled $542 million (closed or under contract).
• Targeted disposition goal raised to $650 million for the year.

You can see the clear alignment between their ESG focus and financial results, which is a key differentiator in today's market. Finance: draft 13-week cash view by Friday.

Veris Residential, Inc. (VRE) - Canvas Business Model: Customer Relationships

You're focused on keeping residents happy in your premier Class A multifamily properties, which means the relationship aspect of your business model has to be rock solid. Veris Residential, Inc. treats this as a core operational pillar, blending on-site presence with digital efficiency.

Dedicated on-site property management and leasing teams

Veris Residential, Inc. relies on its on-site teams to deliver the day-to-day experience. These teams are responsible for the direct interaction that underpins the company's service promise across its operating portfolio, which consisted of 6,581 Same Store units as of September 30, 2025.

The investment in these teams is reflected in market compensation; as of November 2025, the estimated average salary for a Manager, Property at Veris Residential is $132,065 per year, with typical ranges falling between $113,459 and $149,625 annually.

When Veris Residential, Inc. consolidates assets, like the rebranding of the Jersey City Urby to 'Sable' and assuming management, they project over $1 million in annualized synergies from integrating the asset onto the Veris platform.

Focus on customer experience to drive retention

The drive for an elevated customer experience directly targets resident retention. For the first quarter of 2025, Veris Residential, Inc. reported retention increasing to around 60%. This focus on experience contributes to strong leasing performance; for instance, in Q2 2025, renewal rental growth was 5.2%, contributing to a blended net rental growth rate of 3.5% year-to-date.

The tangible commitments under The Veris Promise are key relationship drivers:

• 30-DAY MOVE-IN GUARANTEE: Option to break the lease within the first 30 days of occupancy.
• 24-HOUR MAINTENANCE GUARANTEE: Guarantee to acknowledge receipt of a maintenance request within 24 business hours.
• Complimentary Lockout Service: One service provided per initial lease term; subsequent lockouts cost up to $150.
• Resident Referral Program: Earn up to $500 for referring a new resident to their home community, or $250 for a sister community.

Technology-enabled resident services and communication platform

Veris Residential, Inc. uses its proprietary technology approach, 'Prism,' to streamline operations and enhance the resident journey. This technology is designed to transform friction points into competitive advantages that enhance resident retention.

The technology suite empowers residents and staff:

Technology Component	Functionality/Metric
Reimagined Resident Mobile App (myVeris)	Supports move-ins, rent payments, maintenance requests, and social features to increase engagement.
AI-Powered Leasing Assistant (Quinn)	Handles thousands of interactions monthly, from scheduling tours to processing maintenance requests.
Intelligent Chatbot	Provides instant, accurate answers about communities, sustainability, and investment performance via the website.
Maintenance Platform	A smart platform integrated with the resident app for request submission and tracking.

The focus on technology and operational initiatives continues to drive savings; for example, controllable expenses decreased by 3.7% year-over-year in Q2 2025.

Standardized, professional lease and renewal processes

The processes for starting and continuing a tenancy are digitized and standardized. Residents can apply for an apartment or renew their lease directly through an online portal. The technology platform supports this standardization, as the resident mobile app offers comprehensive operational functionalities that cover the entire lifecycle, specifically from move-ins to renewals.

Leasing performance metrics show the effectiveness of these processes:

• Q2 2025 Renewal Rental Growth Rate: 5.2%.
• Q2 2025 New Lease Rental Growth Rate: 4.0%.
• Q1 2025 Blended Net Rental Growth Rate: 2.4%, comprising 3.7% in renewals and 0.6% in new leases.

If you're onboarding a new resident, the process is backed by guarantees designed to build immediate trust.

Veris Residential, Inc. (VRE) - Canvas Business Model: Channels

Direct leasing through on-site property management offices

The success of leasing efforts is reflected in the portfolio's occupancy and rental growth figures as of the third quarter of 2025. The Same Store portfolio occupancy stood at 94.7% as of September 2025. This operational performance is supported by the company's technology-enabled, vertically integrated operating platform.

Company website and digital marketing platforms

The company's investor relations information is made available via its website, http://investors.verisresidential.com/. The platform is designed to deliver a contemporary living experience aligned with residents' preferences. The blended net rental growth rate for the quarter ending September 30, 2025, was 3.9% year-over-year. This growth is a key indicator of the effectiveness of all customer acquisition channels, including digital ones.

Online listing services and third-party rental aggregators

While specific data on the percentage of leases sourced through third-party aggregators is not publicly detailed, the overall Same Store Blended Net Rental Growth Rate for the first nine months of 2025 was 3.5%. The company's focus on operational efficiency suggests a managed approach to third-party channel utilization to maintain margin control.

Broker networks for high-end residential leasing

The leasing strategy for premier Class A multifamily properties in the Northeast relies on a mix of direct engagement and professional networks. The Same Store portfolio consisted of 6,581 units as of September 2025. The Core FFO per diluted share for the third quarter of 2025 was reported at $0.20.

Here's a quick look at the Q3 2025 operational snapshot reflecting channel effectiveness:

Metric	Value (Q3 2025)	Period
Same Store Blended Net Rental Growth Rate	3.9%	Quarter
Same Store Blended Net Rental Growth Rate	3.5%	Year to Date
Same Store Occupancy	94.7%	September 2025
Core FFO per Diluted Share	$0.20	Quarter
Same Store Units in Pool	6,581	As of Sep 30, 2025

The success of the leasing function is tied to the overall operational health of the managed portfolio. Key performance indicators include:

• Year-over-year Same Store NOI growth was 1.6% year to date.
• The company raised its 2025 Core FFO per share guidance range to $0.67 to $0.68.
• The dividend per diluted share paid on October 10, 2025, was $0.08.
• Net income per diluted share for Q3 2025 was $0.80.

Finance: draft 13-week cash view by Friday.

Veris Residential, Inc. (VRE) - Canvas Business Model: Customer Segments

You're looking at the people Veris Residential, Inc. targets with its premier multifamily offerings. This segment is clearly defined by income potential and a preference for high-quality, modern living environments in specific, high-demand markets.

The core customer is someone who can afford, and expects, a top-tier rental experience. While I don't have the specific average household income figure you mentioned from the latest filings, we can certainly infer the high-income nature from the average rent figures. For instance, the Average Rent per Home across the Same Store portfolio was reported at $4,019 for the first quarter of 2025. This rent level strongly suggests a focus on high-earning professionals.

Veris Residential, Inc. is explicitly a Northeast-focused, Class A multifamily REIT. This means the customer base is concentrated in the urban and suburban corridors of the Northeast region. We know for a fact that the portfolio includes properties in New Jersey, with specific assets like Haus25 and Liberty Towers located in Jersey City, NJ. The company's strategy centers on this geographic concentration, allowing for deep local market expertise.

These renters are specifically seeking Class A living. Veris Residential, Inc. owns and operates premier Class A multifamily properties. This translates to amenity-rich environments that align with a contemporary living experience. The operational strength supports this, with Same Store occupancy holding steady at 94.7% as of September 30, 2025, indicating strong demand for their product. The company is focused on delivering this high-quality experience through its technology-enabled, vertically integrated operating platform.

A significant differentiator for this segment is the value placed on sustainability. Veris Residential, Inc. positions itself as an environmentally and socially conscious REIT. This resonates with residents who value ESG principles. The company's commitment is measurable: they achieved a 5 Star Rating in the 2024 Global Real Estate Sustainability Benchmark (GRESB) Assessment. Furthermore, 79% of the managed multifamily portfolio has earned Green Certifications, such as LEED or equivalent. This focus on sustainability is integrated into the business, driving value creation.

Here's a quick look at some key operational and financial metrics that define the environment these customers operate within as of late 2025:

Metric	Value	Date/Period
Same Store Units in Portfolio	6,581	September 30, 2025
Same Store Occupancy	94.7%	September 30, 2025
Average Rent per Home	$4,019	Q1 2025
FY 2025 Core FFO per Share Guidance Range	$0.670 to $0.680	FY 2025
Q3 2025 Core FFO per Share	$0.20	Q3 2025
Green Certifications (LEED or equivalent)	79% of managed portfolio	2024

The profile of the typical resident is further shaped by the company's internal governance and social focus, which attracts residents who value these commitments. You can see this in their internal metrics:

• Achieved gender equality at management level ahead of the 2025 goal.
• Set a new goal for 25% racially/ethnically diverse representation at management by 2025.
• Reported a gender pay gap of only 2% from a third-party assessment.

The company is actively managing its portfolio to meet these high-end demands, evidenced by raising the disposition target for non-strategic assets to $650 million year to date, aiming to deleverage to below 8x Net Debt-to-EBITDA by year-end 2026. This financial discipline underpins the ability to maintain and enhance the Class A assets these customers rent.

Finance: draft 13-week cash view by Friday.

Veris Residential, Inc. (VRE) - Canvas Business Model: Cost Structure

The Cost Structure for Veris Residential, Inc. (VRE) is heavily weighted toward the ongoing operational costs of its multifamily portfolio and the servicing of its debt obligations, typical for a real estate investment trust (REIT). These costs are the primary drains on cash flow before capital deployment.

Significant property operating expenses form the largest recurring cost base. Looking at the Same Store portfolio for the first quarter of 2025, total property expenses reached $24.868 million for the three months ended March 31, 2025. This total breaks down into controllable and non-controllable elements, showing where management has direct influence versus external market factors.

The breakdown of these property-level costs for the three months ended March 31, 2025, in thousands of USD, is as follows:

Expense Category	Amount (USD in thousands)	Period
Total Property Expenses	24,868	Q1 2025 (Same Store)
Controllable Expenses	13,046	Q1 2025 (Same Store)
Non-Controllable Expenses	11,822	Q1 2025 (Same Store)

High interest expense on debt is a critical cost component, reflecting the leverage inherent in real estate ownership. As of the first quarter of 2025, Veris Residential, Inc.'s Total Liabilities stood at $1.871 billion. To manage the cost of this debt, the company actively hedges or fixes its rates. As of September 30, 2025, the weighted average effective interest rate on substantially all debt was 4.76%. The total leverage ratio, as defined by the Amended Facility, was reported between 50% and 55% as of the third quarter of 2025.

Capital expenditures for property maintenance and value-add renovations are necessary to maintain asset quality and drive rental growth. These are categorized as investments that do not immediately generate incremental revenue. For the three months ended September 30, 2025, non-incremental revenue generating capital expenditures included:

• Building improvements: $4.719 million
• Tenant improvements and leasing commissions: $0.025 million

These expenditures are crucial for supporting the Same Store multifamily blended net rental growth rate, which was 3.9% for the quarter ended September 30, 2025.

General and administrative costs cover the overhead required to run the REIT structure itself, separate from property-level management. For the three months ended March 31, 2025, General and Administrative expense, accounting for Severance/Compensation related costs, was $9.9 million. This figure was $8.0 million for the three months ended September 30, 2025.

The G&A costs for the nine months ended September 30, 2025, totaled $26.1 million.

Veris Residential, Inc. (VRE) - Canvas Business Model: Revenue Streams

You're looking at the core ways Veris Residential, Inc. (VRE) brings in cash, focusing on the numbers as of late 2025. The model is heavily weighted toward property operations, supplemented by strategic asset recycling.

The primary revenue driver is the Rental income from the multifamily portfolio. While the specific Trailing Twelve Months (TTM) revenue figure you noted is $291.35 million, the reported quarterly revenue from leases, which is the core rental component, for the third quarter of 2025 was $67.63 million.

The company also generates significant, though less predictable, income from Gains from non-strategic asset sales. For instance, the third quarter of 2025 included substantial non-cash impacts from property dispositions, with reported $91.0 million in gains on asset sales aiding the GAAP earnings per share.

Management provides forward-looking guidance based on recurring operations. The Core FFO per share guidance for FY 2025 was raised for the second consecutive quarter to a range of $0.67 to $0.68 per share.

Finally, Property management fees from joint venture interests contribute, though this stream is expected to shrink as the company unwinds its remaining unconsolidated joint ventures. For example, Management Fees reported in Q3 2025 were $0.52 million.

Here's a quick look at the Q3 2025 revenue components found in the financial filings:

Revenue Component	Q3 2025 Amount (USD Millions)
Revenue from Leases (Rental Income Proxy)	$67.63
Parking Income	$3.89
Other Income	$1.40
Management Fees	$0.52
Total Revenues (Reported)	$73.44

The strategy involves monetizing assets to fund operations and reduce leverage, which impacts the overall revenue mix. The total non-strategic asset sales completed or under contract year-to-date reached $542 million, with the disposition guidance raised to $650 million.

You can see the impact of these non-recurring items versus recurring operational revenue through these key metrics:

• Reported diluted GAAP EPS in Q3 2025 was $0.80, which included the asset sale gains.
• Core FFO per diluted share for Q3 2025 was $0.20.
• Year-to-date Core FFO per share was $0.52 versus $0.49 at this time last year.
• The company paid a dividend of $0.08 per share on October 10, 2025.

Finance: draft 13-week cash view by Friday.