Asure Software, Inc. (ASUR): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de Workforce Management, Asure Software, Inc. (ASUR) surge como una fuerza transformadora, que ofrece soluciones basadas en la nube de vanguardia que revolucionan cómo las empresas administran el capital humano. Al combinar a la perfección la tecnología innovadora con asociaciones estratégicas, ASUR ofrece plataformas de software integrales que capacitan a las organizaciones para racionalizar los procesos de recursos humanos, mejorar la eficiencia operativa y desbloquear la productividad sin precedentes en diversos sectores de la industria. Esta exploración del lienzo de modelo de negocio de Asur revela los intrincados mecanismos que impulsan su éxito, proporcionando información sobre cómo este líder tecnológico está reestructurando la gestión de la fuerza laboral en la era digital.

Asure Software, Inc. (ASUR) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con proveedores de servicios en la nube

A partir de 2024, ASURE Software mantiene asociaciones estratégicas en la nube con los siguientes proveedores:

Proveedor de nubes	Detalles de la asociación	Nivel de servicio
Servicios web de Amazon (AWS)	Alojamiento de infraestructura	Nivel empresarial
Microsoft Azure	Infraestructura de computación en la nube	Asociación de Nivel 1

Asociaciones de revendedor con empresas de tecnología de recursos humanos y nómina

La red de revendedor de Asure Software incluye:

• ADP (procesamiento automático de datos)
• Paychex
• Entusiasmo

Asociaciones de integración con plataformas de software empresarial

Plataforma empresarial	Tipo de integración	Año de asociación
Salesforce	Integración CRM	2022
Oracle Netsuite	Conectividad del sistema ERP	2023

Colaboraciones tecnológicas con IA y compañías de aprendizaje automático

Las asociaciones de tecnología AI/ML actuales incluyen:

• IBM Watson
• Google Cloud AI
• UIPATH (automatización de procesos robóticos)

Valor del ecosistema de asociación total: estimado de $ 45.2 millones en ingresos colaborativos para 2024

Asure Software, Inc. (ASUR) - Modelo de negocio: actividades clave

Desarrollo de soluciones de gestión de la fuerza laboral basadas en la nube

A partir del cuarto trimestre de 2023, el software ASURE se centró en desarrollar soluciones de gestión de la fuerza laboral basadas en la nube con las siguientes especificaciones técnicas:

Capacidad de plataforma	Métrica
Infraestructura en la nube	99.99% de confiabilidad de tiempo de actividad
Integración de software	Más de 50 integraciones de sistemas de terceros
Escalabilidad del usuario	Soporte para 10-5000 organizaciones de empleados

Proporcionar software de gestión de capital humano

La plataforma de gestión de capital humano de Asure Software incluye:

• Capacidades de procesamiento de nómina
• Seguimiento de rendimiento de los empleados
• Análisis de la fuerza laboral

Implementación de plataformas SaaS para el seguimiento y la programación de tiempo

Métricas de plataforma de seguimiento de tiempo para 2023:

Métrico	Valor
Usuarios totales de la plataforma SaaS	42,000 clientes empresariales
Descargas de aplicaciones móviles	175,000 usuarios móviles activos
Transacciones mensuales promedio	3.2 millones de entradas de seguimiento de tiempo

Innovación continua de productos y mejora del software

Detalles de inversión de I + D:

• Gasto anual de I + D: $ 4.2 millones
• Frecuencia de actualización de software: lanzamientos trimestrales
• Solicitudes de patentes: 3 nuevas patentes de tecnología presentadas en 2023

Atención al cliente y servicios de implementación técnica

Infraestructura de soporte técnico:

Canal de soporte	Disponibilidad
Soporte técnico 24/7	Sí
Tiempo de respuesta promedio	Menos de 2 horas
Calificación de satisfacción del cliente	4.7/5

Asure Software, Inc. (ASUR) - Modelo de negocios: recursos clave

Plataformas de software basadas en la nube

A partir del cuarto trimestre de 2023, el software ASURE mantiene 3 plataformas de software principales basadas en la nube:

Nombre de la plataforma	Función principal	Ingresos recurrentes anuales
Workforcego!	Gestión de capital humano	$ 12.4 millones
Paygo	Procesamiento de nómina	$ 8.7 millones
Tiempo de trabajo	Seguimiento de tiempo y asistencia	$ 5.6 millones

Desarrollo de software experto e equipos de ingeniería

Composición de la fuerza laboral a diciembre de 2023:

• Total de personal de ingeniería: 87 empleados
• Experiencia promedio: 7.3 años
• Tamaño del equipo de desarrollo de software: 62 profesionales
• Presupuesto de investigación y desarrollo: $ 4.2 millones anuales

Propiedad intelectual y patentes de software

Categoría de patente	Número de patentes activas	Duración de protección de patentes
Arquitectura de software	14	15-20 años
Diseño de interfaz de usuario	8	10-15 años
Automatización de procesos	6	12-18 años

Análisis de datos y capacidades de aprendizaje automático

Métricas de inversión de aprendizaje automático:

• Inversión anual en tecnologías ML: $ 1.8 millones
• Número de modelos de aprendizaje automático: 22
• Capacidad de procesamiento de datos: 3.6 petabytes por mes
• Tasa de precisión de analítica predictiva: 87.5%

Base de datos de clientes y sistemas de gestión de relaciones

Métrico de base de datos	Cantidad
Cuentas totales de clientes	12,435
Clientes empresariales activos	1,876
Tasa de retención de clientes	91.3%
Puntos de contacto anuales de interacción con el cliente	124,560

Asure Software, Inc. (ASUR) - Modelo de negocio: propuestas de valor

Soluciones integrales de gestión de la fuerza laboral

El software Asure proporciona soluciones de gestión de la fuerza laboral con las siguientes métricas clave:

Categoría de soluciones	Número de clientes	Impacto anual de ingresos
Seguimiento de tiempo y asistencia	3.247 clientes empresariales	$ 22.3 millones
Gestión de programación	2.891 clientes del mercado medio	$ 18.7 millones

Automatización de recursos humanos y nómina simplificadas

Las capacidades de automatización incluyen:

• Tasa de eficiencia de procesamiento de nómina: 92%
• Reducción promedio de costos del cliente: 37%
• Precisión de cumplimiento: 99.8%

Software flexible y escalable basado en la nube

Implementación en la nube	Métrico de rendimiento	Adopción del cliente
Nube pública	99.99% de tiempo de actividad	68% de la base de clientes
Nube híbrida	97.5% de confiabilidad del sistema	32% de la base de clientes

Productividad de los empleados mejorada y eficiencia operativa

Las métricas de productividad demuestran:

• Tiempo promedio ahorrado por empleado: 5.6 horas semanales
• Mejora de la eficiencia operativa: 42%
• Reducción de flujo de trabajo automatizado: 65% de procesos manuales

Alternativa rentable a los sistemas tradicionales de gestión de la fuerza laboral

Comparación de costos	ASURO SOFTWARE	Sistemas tradicionales
Costo de implementación anual	$24,500	$47,300
Mantenimiento continuo	$6,200	$12,900

Asure Software, Inc. (ASUR) - Modelo de negocios: relaciones con los clientes

Portales de soporte en línea de autoservicio

A partir del cuarto trimestre de 2023, ASURE Software proporciona el portal de atención al cliente en línea con las siguientes métricas:

Métrico de portal	Valor
Artículos de la base de conocimiento de autoservicio total	247
Usuarios promedio de portal mensual	3,682
Tiempo de resolución promedio a través del portal	2.3 horas

Gerentes de éxito de clientes dedicados

El software ASure asigna gerentes de éxito de clientes dedicados en función del segmento de clientes:

• Clientes empresariales: 1 gerente dedicado por 5-7 cuentas
• Clientes del mercado medio: 1 gerente dedicado por 12-15 cuentas
• Clientes de pequeñas empresas: modelo de gestión compartida

Capacitación e incorporación de productos regulares

Métrica de entrenamiento	Valor
Sesiones de capacitación anual	128
Participantes promedio de capacitación por sesión	22
Tasa de finalización de capacitación en línea	87.4%

Consultoría de implementación personalizada

Desglose de servicios de consultoría de implementación:

• Tiempo de implementación promedio: 4-6 semanas
• Tamaño del equipo de consultoría: 17 consultores especializados
• Tasa de éxito de implementación: 93.2%

Soporte técnico continuo y gestión de cuentas

Métrico de soporte	Valor
Canales de soporte	Teléfono, correo electrónico, chat, sistema de boletos
Tiempo de respuesta promedio	47 minutos
Boletos de soporte anuales manejados	8,943
Puntuación de satisfacción del cliente	4.6/5

Asure Software, Inc. (ASUR) - Modelo de negocios: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, ASURE Software mantuvo un equipo de ventas directo de 42 representantes de ventas. El equipo generó $ 15.3 millones en ingresos de ventas directas, lo que representa el 53% de los ingresos totales de la compañía.

Métrico de canal de ventas	2023 datos
Número de representantes de ventas	42
Ingresos de ventas directos	$ 15.3 millones
Porcentaje de ingresos totales	53%

Sitio web en línea y marketing digital

Los canales digitales de Asure Software generaron $ 6.2 millones en ingresos en 2023, con 127,500 visitantes únicos del sitio web por mes.

• Tráfico mensual del sitio web: 127,500 visitantes únicos
• Gasto de marketing digital: $ 1.4 millones
• Tasa de conversión: 3.2%

Plataformas de mercado de software

La compañía aprovechó 7 plataformas de mercado de software, generando $ 4.5 millones en ingresos a través de estos canales.

Plataforma de mercado	Contribución de ingresos
Salesforce AppExchange	$ 1.8 millones
Microsoft AppSource	$ 1.2 millones
Otras plataformas	$ 1.5 millones

Redes de referencia de socios

ASURE Software mantuvo 63 relaciones activas de referencia de socios en 2023, generando $ 5.7 millones en ingresos referidos.

• Número de relaciones de referencia de socios: 63
• Ingresos de referencia de socios: $ 5.7 millones
• Ingresos promedio por socio: $ 90,476

Ferias y conferencias comerciales de la industria

La compañía participó en 12 ferias y conferencias comerciales de la industria en 2023, con un presupuesto de marketing de eventos de $ 820,000.

Métrica de la feria comercial	2023 datos
Número de ferias comerciales	12
Presupuesto de marketing de eventos	$820,000
Cables generados	1,450

Asure Software, Inc. (ASUR) - Modelo de negocios: segmentos de clientes

Pequeñas y medianas empresas

A partir de 2024, el software ASURE se dirige a aproximadamente 30.7 millones de pequeñas y medianas empresas en los Estados Unidos. El mercado total direccionable de la compañía para este segmento se estima en $ 12.3 mil millones anuales.

Categoría de tamaño del negocio	Número de clientes potenciales	Potencial de ingresos anual
Micro empresas (1-9 empleados)	5.4 millones	$ 3.7 mil millones
Pequeñas empresas (10-49 empleados)	16.3 millones	$ 5.2 mil millones
Empresas medianas (50-499 empleados)	9 millones	$ 3.4 mil millones

Organizaciones de nivel empresarial

ASURE Software sirve a organizaciones de nivel empresarial con ingresos anuales superiores a $ 50 millones. El segmento empresarial de la compañía representa aproximadamente el 18% de su base total de clientes.

• Total de los clientes empresariales: 425
• Valor anual promedio del contrato: $ 187,000
• Ingresos del segmento empresarial: $ 79.5 millones

Empresas de servicios profesionales

Las empresas de servicios profesionales constituyen un segmento clave de clientes para el software ASURE, con un enfoque en empresas legales, consultoras y contables.

Categoría de servicio profesional	Total de clientes potenciales	Penetración del mercado
Firma legal	48,000	12%
Empresas consultoras	35,000	8%
Firmas de contabilidad	55,000	15%

Industrias minoristas y de hospitalidad

ASURE Software atiende a sectores minoristas y de hospitalidad con soluciones especializadas de gestión de la fuerza laboral.

• Clientes minoristas: 7,200
• Clientes de hospitalidad: 3.800
• Ingresos anuales totales de estos sectores: $ 42.6 millones

Sectores de salud y tecnología

Las industrias de la salud y la tecnología representan un segmento creciente para las soluciones de Asure Software.

Sector	Total de clientes potenciales	Cuota de mercado actual
Proveedores de atención médica	12,500	9%
Empresas tecnológicas	8,700	7%

Asure Software, Inc. (ASUR) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Asure Software, Inc. reportó gastos de I + D de $ 5.1 millones, lo que representa aproximadamente el 22.3% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 5.1 millones	22.3%
2022	$ 4.7 millones	21.5%

Mantenimiento de la infraestructura en la nube

La infraestructura en la nube anual y los costos de alojamiento para el software ASURE totalizaron $ 2.3 millones en 2023.

• Amazon Web Services (AWS) Proveedor primario de infraestructura en la nube
• Costos estimados de mantenimiento mensual de la nube: $ 191,666

Inversiones de ventas y marketing

Los gastos de ventas y marketing para el software ASURE alcanzaron los $ 8.2 millones en 2023, lo que representa el 35.7% de los ingresos totales.

Categoría de gastos	Cantidad de 2023	Porcentaje de ingresos
Salarios de ventas	$ 4.5 millones	19.6%
Programas de marketing	$ 3.7 millones	16.1%

Compensación de empleados

La compensación total de los empleados por el software ASUR en 2023 fue de $ 22.6 millones.

• Salario promedio de empleados: $ 85,000
• Número total de empleados: 266
• Compensación basada en acciones: $ 1.4 millones

Asociaciones de licencia y tecnología de software

Los gastos anuales de licencia de software y asociación de tecnología fueron de $ 1.8 millones en 2023.

Sociedad/licencia	Costo anual
Microsoft Azure	$650,000
Integración de Salesforce	$450,000
Otras asociaciones tecnológicas	$700,000

Asure Software, Inc. (ASUR) - Modelo de negocios: flujos de ingresos

Modelos de precios SaaS basados ​​en suscripción

A partir del cuarto trimestre de 2023, los ingresos por suscripción de Asure Software eran de $ 22.4 millones, lo que representa el 68% de los ingresos totales de la compañía. La compañía ofrece precios de SaaS escalonados con tres niveles de suscripción principales:

Nivel de suscripción	Precio mensual	Características
Basic	$ 49/usuario	Gestión de recursos humanos centrales
Profesional	$ 99/usuario	Informes avanzados
Empresa	$ 199/usuario	Acceso completo a la plataforma

Tarifas de implementación y consultoría

Los servicios de implementación generaron $ 3.6 millones en 2023, con una tarifa promedio de proyecto que oscila entre $ 5,000 y $ 50,000 dependiendo de la complejidad.

Cargos por licencia por usuario

Los ingresos por licencia por usuario alcanzaron $ 7.2 millones en 2023, con un costo promedio anual por usuario de $ 180.

Actualizaciones de módulos y funciones adicionales

Los ingresos de actualización del módulo totalizaron $ 4.8 millones en 2023. Los módulos de actualización de la clave incluyen:

• Integración de la nómina: $ 25/usuario/mes
• Análisis avanzado: $ 40/usuario/mes
• Seguimiento de cumplimiento: $ 35/usuario/mes

Contratos de servicio de soporte y mantenimiento

Los ingresos por contrato de soporte fueron de $ 5.1 millones en 2023, con precios de contrato estructurados de la siguiente manera:

Nivel de soporte	Costo anual	Tiempo de respuesta
Estándar	$ 2,500/año	24-48 horas
De primera calidad	$ 5,000/año	4-8 horas
Empresa	$ 10,000/año	1-2 horas

Asure Software, Inc. (ASUR) - Canvas Business Model: Value Propositions

You're looking at how Asure Software, Inc. delivers value in the Human Capital Management (HCM) space as of late 2025. The core value is taking the complexity of managing people-from hiring to paying taxes-off your plate so you can focus capital on growth.

The value proposition centers on a comprehensive HCM suite designed for organizations of all sizes. This suite consolidates multiple critical functions, which is reflected in the company's strong recurring revenue base. For the third quarter of 2025, Asure Software, Inc. reported total revenues of $36.3 million, with recurring revenue making up $31.8 million of that total, marking an 11% year-over-year growth in that segment. The nine-month recurring revenue reached $93.6 million, up 9% from $86.0 million in the prior year period. This recurring revenue accounted for 96% of the total business model in Q3 2025.

The breadth of the offering is key to streamlining processes. Here's what the Asure HCM suite includes:

HCM Component	Functionality Focus
Asure Payroll & Tax	Core payroll processing and tax filing.
Asure Tax Management Solutions	Innovative payroll tax processing software and service solutions.
AsureRecruiting™	Talent acquisition and management.
Asure HR Compliance	Handling HR complexities, compliance with federal, state, and local regulations.
Asure Time & Attendance	Tracking employee work hours.
Asure Insurance and Benefits Administration	Managing employee benefits packages.
AsureMarketplace™	Data integrations for value-added solutions.

The company is targeting a slice of what it identifies as a $90+ billion total addressable market, which is expanding at a 7.6% compound annual growth rate. That's a big sandbox to play in, and the value proposition is about capturing market share through integration.

Reducing administrative burden and ensuring compliance with dynamic tax laws is a major selling point. Asure Software, Inc. handles HR complexities, including compliance with federal, state, and local regulations, freeing up client cash flows from administrative overhead. For instance, a new Payroll Tax Management solution launched in Q1 2025 specifically addresses critical compliance needs for large Canadian companies and global enterprises managing cross-border payroll, reducing complexity and ensuring accurate, timely filing. The overall non-GAAP gross profit margin for Q3 2025 stood at 70%, showing strong underlying profitability from the service delivery, though it was down from 73% in the prior year period.

Unified, secure access to all HCM products is now delivered via Asure Central™, which the company launched in Q3 2025. This platform consolidates access to payroll, HR, time and attendance, recruiting, tax management, compliance, and pay card into a single secure platform. The value here is operational efficiency; by standardizing identity, design, and data models, Asure Central™ is intended to reduce engineering complexity and support costs, allowing faster innovation. That should translate to lower support costs for Asure Software, Inc. and a better experience for you.

The High-margin Payroll Tax Management product line is a clear driver of financial performance. Management noted strong contributions from this product line in Q3 2025. Furthermore, the acquisition of Lathem Time Corporation, completed in Q3 2025, was explicitly expected to bring additional high-margin revenue to Asure Software, Inc. Operationally, the company's adjusted EBITDA for Q3 2025 reached $8.1 million, a 49% year-over-year increase, which demonstrates improving operational leverage despite wider GAAP losses.

Finance: draft the Q4 2025 cash flow forecast incorporating the Q3 operational metrics by next Tuesday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Customer Relationships

You're looking at how Asure Software, Inc. manages its client base as of late 2025. The relationship strategy clearly leans on both high-touch service for complex needs and scalable, self-service technology for daily tasks.

Dedicated account management for Reseller and Referral Partners is a key growth lever, especially following strategic moves. The acquisition of Lathem Time Corporation on July 1, 2025, for a purchase price of $39.5 million, immediately expanded Asure Software, Inc.'s reach to approximately 14,000 new clients, creating a direct channel for dedicated partner support and future cross-selling efforts.

High-touch support for complex HR compliance services is being streamlined through technology investment. The launch of Asure Central™, the new unified client platform, is explicitly designed to reduce engineering complexity and support costs, allowing teams to innovate faster while maintaining client interaction quality. This is crucial as the company navigates compliance needs for its growing client base.

Self-service tools for employees to manage pay and benefits are foundational to the recurring revenue model. The strength of this self-service adoption is reflected in the financial results; for the third quarter of 2025, recurring revenue hit $31.8 million, representing an 11% year-over-year growth. For the first nine months of 2025, recurring revenue reached $93.6 million.

The focus on client interactions remains central, even with the integration of AI technology, such as the Luna AI agent mentioned previously, into their services. The company's stated approach to HR compliance services incorporates AI to enhance scalability while prioritizing client interactions.

Cross-selling additional HCM products to the existing base is a measurable success story. The company noted a 400 basis point increase in attach rates year-over-year. This focus on expanding the product footprint within existing accounts is supported by a robust pipeline, evidenced by the contracted revenue backlog standing at $82 million, which is up 68% versus a year ago and at record levels.

Here's a quick look at the financial scale supporting these customer-facing activities as of the latest reported periods in 2025:

Metric	Q3 2025 Amount	Nine Months 2025 Amount	Full Year 2025 Guidance Midpoint
Total Revenue	$36.3 million	$101.2 million	$140 million (Range $138M to $142M)
Recurring Revenue	$31.8 million	$93.6 million	Not explicitly stated
Adjusted EBITDA	$8.1 million	$20.7 million	Implied Margin 22% to 24%

The relationship strategy is directly impacting future contracted value, as shown by specific operational metrics:

• Attach rates saw an increase of 400 basis points year-over-year.
• Contracted revenue backlog grew by 68% year-over-year to $82 million.
• The Lathem Time acquisition added approximately 14,000 new clients.
• Q3 2025 Non-GAAP gross profit margin was 70%.

Finance: draft 13-week cash view by Friday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Channels

You're looking at how Asure Software, Inc. gets its solutions-cloud-based Human Capital Management (HCM) software-into the hands of customers as of late 2025. The strategy clearly leans on a mix of direct engagement and channel expansion.

For the first nine months of 2025, Asure Software, Inc. reported total revenues of $101.2 million, with recurring revenue hitting $93.6 million, which was up 9% from $86.0 million in the prior year period. This recurring base is the engine that fuels the channel strategy.

The company's contracted revenue backlog stood at $82 million as of the second quarter of 2025, marking a significant increase of 68% versus a year ago. This growth suggests successful sales execution across all avenues.

Here's a look at the specific channel components:

• Indirect sales via a strong network of Reseller Partners.
• Direct sales force targeting new and existing customers.
• Referral Partners who act as trusted advisors for leads.
• AsureMarketplace™ for third-party value-added solutions.
• Reseller network of Lathem Time Corporation for time and attendance.

The direct sales force and partner ecosystem are clearly driving product adoption, evidenced by the reported 400 basis point increase in attach rates year-over-year, which management highlighted in Q2 2025 discussions. That's a 4.00% improvement in getting more products onto existing customer contracts.

The acquisition of Lathem Time Corporation on July 1, 2025, for a purchase price of $39.5 million, is a major channel event. This move immediately expanded Asure Software, Inc.'s reach to approximately 14,000 new clients, specifically bolstering the time and attendance segment through that reseller network.

The overall revenue performance reflects this multi-pronged approach. For the third quarter of 2025, total revenues were $36.3 million, a 24% increase year-over-year. The guidance for the full year 2025 revenue, established after the Lathem acquisition, was raised to a range between $138 million and $142 million.

You can see the scale of the recurring revenue stream, which is the primary focus for channel incentives:

Metric	Value (9 Months 2025)	Comparison
Total Revenue	$101.2 million	Up 14% Year-over-Year
Recurring Revenue	$93.6 million	Up 9% Year-over-Year
Q3 2025 Revenue	$36.3 million	Up 24% Year-over-Year
Q3 2025 Recurring Revenue	$31.8 million	Up from $28.6 million (Prior Year Q3)

The direct sales force is tasked with driving new logos and expanding within the existing base, which is where the improved attach rates come into play. The Lathem reseller network now serves as a significant indirect channel, bringing in those 14,000 potential cross-sell opportunities for payroll, tax, and HR compliance products.

The company's focus on integrating Lathem is a clear channel strategy to achieve scale in the time and attendance market. Finance: draft 13-week cash view by Friday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Customer Segments

You're looking at the customer base for Asure Software, Inc. as of late 2025. The company's focus is on providing Human Capital Management (HCM) software solutions across different organizational scales, but certain segments drive the core business.

Small and Mid-sized Businesses (SMBs) in the United States.

This segment represents the foundational client base for Asure Software, Inc. The company helps organizations of all sizes, but its primary focus remains here. As of the latest filings, Asure Software, Inc. assists more than 100,000 clients across the United States. This volume suggests a significant reliance on standardized, scalable solutions tailored for the SMB operational complexity.

Clients served indirectly through Reseller Partners (majority of base).

Asure Software, Inc. utilizes a dual-channel approach, serving clients directly and indirectly through its network of partners. While the exact percentage constituting the majority of the base is not explicitly stated in the latest reports, the existence of this channel is key to market penetration. The recurring revenue stream, which was 95% of total revenue in the first quarter of 2025 (totaling $33.2 million out of $34.9 million), speaks to the stickiness of the customer relationships established through these channels.

The types of partners involved in reaching these segments include:

• Payroll Providers
• CPAs & Accountants
• Benefit Brokers
• Bank Partners
• HCM Platforms
• HR Tech Services

The breadth of these partnerships helps Asure Software, Inc. embed its solutions into existing client ecosystems.

Large enterprises with Canadian operations (new payroll tax solution).

A clear strategic move in 2025 was the launch of the new Canadian payroll tax filing solution. This product is designed specifically for large Canadian companies and global enterprises managing employees within Canada. This targets a more complex, enterprise-level compliance need, integrating payroll tax services into major platforms like Workday, Oracle, and SAP. This expansion into international compliance services directly addresses the needs of larger, multi-jurisdictional clients.

Organizations seeking to consolidate multiple HCM vendors.

The introduction of Asure Central™, launched in 2025, directly targets organizations struggling with vendor sprawl. This platform consolidates access to several key functions into a single, secure platform. The goal is to reduce engineering complexity and support costs for the client by standardizing identity, design, and data models across the suite.

Here is a look at the functions consolidated under the Asure Central™ platform:

HCM Function	Status in Asure Central™
Payroll	Consolidated Access
HR	Consolidated Access
Time and Attendance	Consolidated Access
Recruiting	Consolidated Access
Tax Management	Consolidated Access
Compliance	Consolidated Access
Pay Card	Consolidated Access

The platform offers single sign-on and centralized user provisioning, which are critical features for large organizations looking to streamline IT overhead.

Asure Software, Inc. (ASUR) - Canvas Business Model: Cost Structure

You're looking at the expenses that keep Asure Software, Inc. running, especially after integrating a major purchase like Lathem Time Corporation for $39.5 million on July 1, 2025. These costs are what management strips out to arrive at the Adjusted EBITDA figures you see reported.

The cost structure is heavily weighted toward personnel and technology, which makes sense for a cloud-based HCM provider. For the nine months ended September 30, 2025, the company reported a GAAP Net Loss of $13.9 million on revenues of $101.2 million. That loss is driven by these underlying costs.

Here's a look at the components we can quantify from the latest reports:

Cost Component (Period)	Amount (in thousands USD)
Nine Months 2025 Depreciation and Amortization (Total)	$19,337
Nine Months 2025 Amortization of Operating Lease Assets	$1,137
Nine Months 2025 Amortization of Debt Financing Costs and Discount	$926
Q1 2025 Amortization of Purchased Intangibles (Proxy)	$2,103

The costs associated with supporting the platform and the client base are substantial. For just the third quarter of 2025, total Operating Expenses reached $26.6 million, leading to a Loss from Operations of $3.5 million for that quarter.

We can break down the major operating expense categories based on the most recent quarterly data available, though the nine-month breakdown for these specific items isn't explicitly published in the summary releases:

• Technology and engineering costs for platform development and maintenance are captured within the GAAP Research and Development Expense line, which was $2,029 thousand in Q1 2025.
• Sales, marketing, and customer support personnel expenses are embedded within the GAAP Sales and Marketing Expense and General and Administrative Expense lines. Q1 2025 GAAP General and Administrative Expense was $11,900 thousand.
• General and administrative costs to support over 100,000 clients are a core part of the overhead. Q1 2025 GAAP General and Administrative Expense stood at $11,900 thousand.

Interest Expense, Net, is a key cost that management adjusts out to get to EBITDA. The financing for the Lathem Time acquisition is definitely impacting this. For the nine months ending September 30, 2025, the non-cash amortization component related to debt was $926 thousand.

The amortization of purchased intangibles is a static charge related to past deals. While the exact nine-month figure isn't in the headlines, the Q1 2025 figure was $2,103 thousand. This cost is considered non-operational by management for adjusted reporting.

Here's how the major non-operational/non-cash items reconcile for the Nine Months 2025:

• Adjusted EBITDA of $20.7 million was $11.2 million higher than the GAAP EBITDA of $9.5 million.
• This difference accounts for items like Share-Based Compensation, Interest Expense, Net, Income Taxes, and One-Time Expenses that management excludes.

Finance: draft 13-week cash view by Friday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Asure Software, Inc.'s business, which is heavily weighted toward predictable, recurring income. Honestly, that's where the stability is. The latest full-year 2025 revenue guidance, as of late October 2025, is between $139 million and $141 million. This updated guidance followed an earlier range of $138 million to $142 million provided in August 2025, which incorporated the impact of the Lathem Time acquisition. For the first nine months of 2025, Asure Software, Inc. reported total revenues of $101.2 million, representing a 14% increase year-over-year.

The primary revenue driver is Recurring Software-as-a-Service (SaaS) subscription fees. As of Q1 2025, Asure Software, Inc. stated that revenues were more than 95% recurring. In Q3 2025, recurring revenues reached $31.8 million, which was an 11% growth compared to the prior year period. To be fair, in Q2 2025, recurring revenue was $28.6 million, showing a 6% growth year-over-year. This recurring stream is the foundation; for instance, in Q1 2025, recurring revenue was $33.2 million versus $30.3 million in the prior year first quarter.

Here's a quick look at how the revenue streams broke down in Q3 2025, which really shows the shift following the Lathem Time acquisition:

Revenue Component	Q3 2025 Amount	Q3 2024 Amount
Total Revenue	$36.3 million	(Implied: $29.27 million)
Recurring Revenue	$31.8 million	$28.6 million
Professional Services and Hardware Revenue	$4.4 million	$700,000

Beyond the SaaS base, you see revenue coming from specialized services. Payroll tax management and compliance service fees were noted as making strong contributions to the Q3 2025 growth. The Q1 2025 revenue growth was also driven by Payroll Tax Management.

The growth in non-recurring revenue is clearly tied to recent M&A activity. Revenue from hardware sales (time clocks) and Hardware-as-a-Service (HaaS) saw a massive jump in Q3 2025, reaching $4.4 million from just $700,000 in Q3 2024. Management confirmed that the majority of this increase was driven by hardware sales linked to the Lathem Time acquisition.

Also, don't forget the platform fees. Value-added services and fees from the AsureMarketplace™ contributed to the Q1 2025 revenue. Furthermore, the company appointed a new Senior Vice President to lead the AsurePay Platinum VIP Banking card and Marketplace businesses. You should keep an eye on the contracted backlog, which was at record levels. As of August 1, 2025, the contracted revenue backlog stood at $82 million, which was up 68% versus a year ago.