Asure Software, Inc. (ASUR): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do gerenciamento da força de trabalho, a Asure Software, Inc. (ASUR) surge como uma força transformadora, oferecendo soluções baseadas em nuvem de ponta que revolucionam como as empresas gerenciam capital humano. Ao misturar perfeitamente a tecnologia inovadora com as parcerias estratégicas, a ASUR oferece plataformas abrangentes de software que capacitam as organizações a otimizar os processos de RH, aprimorar a eficiência operacional e desbloquear a produtividade sem precedentes em diversos setores da indústria. Essa exploração do modelo de negócios da ASUR Canvas revela os intrincados mecanismos que impulsionam seu sucesso, fornecendo informações sobre como esse líder de tecnologia está reformulando o gerenciamento da força de trabalho na era digital.

Asure Software, Inc. (ASUR) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com provedores de serviços em nuvem

A partir de 2024, o software Asure mantém parcerias em nuvem estratégicas com os seguintes fornecedores:

Provedor de nuvem	Detalhes da parceria	Nível de serviço
Amazon Web Services (AWS)	Hospedagem de infraestrutura	Nível da empresa
Microsoft Azure	Infraestrutura de computação em nuvem	Parceria de Nível 1

REVENDELHO PARCEIRAS COM FORMAS DE TECNOLOGIA DE RH E PAYROLL

A rede de revendedores da Asure Software inclui:

• ADP (processamento automático de dados)
• Paychex
• Gusto

Parcerias de integração com plataformas de software corporativo

Plataforma Enterprise	Tipo de integração	Ano de parceria
Salesforce	Integração do CRM	2022
Oracle Netsuite	Conectividade do sistema ERP	2023

Colaborações de tecnologia com IA e empresas de aprendizado de máquina

As parcerias de tecnologia AI/ML atuais incluem:

• IBM Watson
• Google Cloud AI
• UIPATH (automação de processos robóticos)

Valor do ecossistema total de parceria: estimado US $ 45,2 milhões em receita colaborativa para 2024

Asure Software, Inc. (ASUR) - Modelo de negócios: Atividades -chave

Desenvolvendo soluções de gerenciamento de força de trabalho baseadas em nuvem

A partir do quarto trimestre 2023, o software ASURE se concentrou no desenvolvimento de soluções de gerenciamento de força de trabalho baseadas em nuvem com as seguintes especificações técnicas:

Capacidade da plataforma	Métricas
Infraestrutura em nuvem	99,99% de confiabilidade no tempo de atividade
Integração de software	Mais de 50 integrações de sistemas de terceiros
Escalabilidade do usuário	Suporte para 10-5000 organizações de funcionários

Fornecendo software de gerenciamento de capital humano

A plataforma de gerenciamento de capital humano da Asure Software inclui:

• Recursos de processamento da folha de pagamento
• Rastreamento de desempenho dos funcionários
• Análise de Força de Trabalho

Implementando plataformas SaaS para rastreamento e agendamento de tempo

Métricas da plataforma de rastreamento de tempo para 2023:

Métrica	Valor
Total de usuários da plataforma SaaS	42.000 clientes corporativos
Downloads de aplicativos móveis	175.000 usuários móveis ativos
Transações mensais médias	3,2 milhões de entradas de rastreamento de tempo

Inovação contínua de produtos e aprimoramento de software

Detalhes do investimento em P&D:

• Gastos anuais de P&D: US $ 4,2 milhões
• Frequência de atualização de software: lançamentos trimestrais
• Aplicações de patentes: 3 novas patentes de tecnologia arquivadas em 2023

Serviços de suporte ao cliente e implementação técnica

Infraestrutura de suporte técnico:

Canal de suporte	Disponibilidade
Suporte técnico 24/7	Sim
Tempo médio de resposta	Menos de 2 horas
Classificação de satisfação do cliente	4.7/5

Asure Software, Inc. (ASUR) - Modelo de negócios: Recursos -chave

Plataformas de software baseadas em nuvem proprietárias

A partir do quarto trimestre 2023, o software Asure mantém 3 plataformas principais de software baseadas em nuvem:

Nome da plataforma	Função primária	Receita recorrente anual
Força de trabalho!	Gerenciamento de capital humano	US $ 12,4 milhões
PAYGO	Processamento da folha de pagamento	US $ 8,7 milhões
TimeWorkgo	Rastreamento de tempo e presença	US $ 5,6 milhões

Equipes de Desenvolvimento de Software e Software

Composição da força de trabalho em dezembro de 2023:

• Equipe total de engenharia: 87 funcionários
• Experiência média: 7,3 anos
• Tamanho da equipe de desenvolvimento de software: 62 profissionais
• Orçamento de pesquisa e desenvolvimento: US $ 4,2 milhões anualmente

Propriedade intelectual e patentes de software

Categoria de patentes	Número de patentes ativas	Duração da proteção de patentes
Arquitetura de software	14	15-20 anos
Design da interface do usuário	8	10-15 anos
Automação de processo	6	12-18 anos

Recursos de análise de dados e aprendizado de máquina

Métricas de investimento de aprendizado de máquina:

• Investimento anual em tecnologias de ML: US $ 1,8 milhão
• Número de modelos de aprendizado de máquina: 22
• Capacidade de processamento de dados: 3,6 petabytes por mês
• Taxa de precisão preditiva de análise: 87,5%

Banco de dados de clientes e sistemas de gerenciamento de relacionamento

Métrica do banco de dados	Quantidade
Total de contas de clientes	12,435
Clientes ativos corporativos	1,876
Taxa de retenção de clientes	91.3%
Pontos de contato anuais de interação do cliente	124,560

Asure Software, Inc. (ASUR) - Modelo de Negócios: Proposições de Valor

Soluções abrangentes de gerenciamento da força de trabalho

O software ASure fornece soluções de gerenciamento da força de trabalho com as seguintes métricas principais:

Categoria de solução	Número de clientes	Impacto anual da receita
Rastreamento de tempo e presença	3.247 clientes corporativos	US $ 22,3 milhões
Gerenciamento de agendamento	2.891 clientes do mercado intermediário	US $ 18,7 milhões

Automação de RH e folha de pagamento simplificada

Os recursos de automação incluem:

• Taxa de eficiência do processamento da folha de pagamento: 92%
• Redução média de custo do cliente: 37%
• Precisão de conformidade: 99,8%

Software flexível e escalável baseado em nuvem

Implantação em nuvem	Métrica de desempenho	Adoção do cliente
Nuvem pública	99,99% de tempo de atividade	68% da base de clientes
Nuvem híbrida	97,5% de confiabilidade do sistema	32% da base de clientes

Produtividade aprimorada dos funcionários e eficiência operacional

As métricas de produtividade demonstram:

• Tempo médio economizado por funcionário: 5,6 horas por semana
• Melhoria da eficiência operacional: 42%
• Redução automatizada do fluxo de trabalho: 65% de processos manuais

Alternativa econômica aos sistemas tradicionais de gerenciamento da força de trabalho

Comparação de custos	Software ASURE	Sistemas tradicionais
Custo de implementação anual	$24,500	$47,300
Manutenção contínua	$6,200	$12,900

Asure Software, Inc. (ASUR) - Modelo de Negócios: Relacionamentos do Cliente

Portais de suporte on-line de autoatendimento

A partir do quarto trimestre 2023, o software Aseure fornece ao portal de suporte ao cliente on -line as seguintes métricas:

Métrica portal	Valor
Total de artigos da base de conhecimento de autoatendimento	247
Usuários médios mensais do portal	3,682
Tempo médio de resolução via portal	2,3 horas

Gerentes de sucesso de clientes dedicados

O software ASURE aloca gerentes de sucesso de clientes dedicados com base no segmento de clientes:

• Clientes corporativos: 1 gerente dedicado por 5-7 contas
• Clientes do mercado intermediário: 1 gerente dedicado por 12 a 15 contas
• Clientes de pequenas empresas: Modelo de gerenciamento compartilhado

Treinamento regular de produtos e integração

Métrica de treinamento	Valor
Sessões anuais de treinamento	128
Participantes médios de treinamento por sessão	22
Taxa de conclusão de treinamento on -line	87.4%

Consultoria de implementação personalizada

Implementation Consulting Services Breakdown:

• Tempo médio de implementação: 4-6 semanas
• Tamanho da equipe de consultoria: 17 consultores especializados
• Taxa de sucesso da implementação: 93,2%

Suporte técnico em andamento e gerenciamento de contas

Métrica de suporte	Valor
Canais de suporte	Telefone, e -mail, bate -papo, sistema de ingressos
Tempo médio de resposta	47 minutos
Tickets de suporte anual tratados	8,943
Pontuação de satisfação do cliente	4.6/5

Asure Software, Inc. (ASUR) - Modelo de Negócios: Canais

Equipe de vendas diretas

No quarto trimestre 2023, o Aseure Software manteve uma equipe de vendas direta de 42 representantes de vendas. A equipe gerou US $ 15,3 milhões em receita direta de vendas, representando 53% da receita total da empresa.

Métrica do canal de vendas	2023 dados
Número de representantes de vendas	42
Receita de vendas direta	US $ 15,3 milhões
Porcentagem da receita total	53%

Site online e marketing digital

Os canais digitais da Asure Software geraram US $ 6,2 milhões em receita em 2023, com 127.500 visitantes exclusivos do site por mês.

• Tráfego mensal do site: 127.500 visitantes únicos
• Gastes de marketing digital: US $ 1,4 milhão
• Taxa de conversão: 3,2%

Plataformas de mercado de software

A empresa aproveitou 7 plataformas de mercado de software, gerando US $ 4,5 milhões em receita através desses canais.

Plataforma de mercado	Contribuição da receita
Salesforce AppExchange	US $ 1,8 milhão
Microsoft AppSource	US $ 1,2 milhão
Outras plataformas	US $ 1,5 milhão

Redes de referência de parceiros

O software ASERE manteve 63 relações de referência de parceiro ativo em 2023, gerando US $ 5,7 milhões em receita referida.

• Número de relacionamentos de referência de parceiro: 63
• Receita de referência de parceiro: US $ 5,7 milhões
• Receita média por parceiro: US $ 90.476

Feiras e conferências do setor

A empresa participou de 12 feiras e conferências do setor em 2023, com um orçamento de marketing de eventos de US $ 820.000.

Métrica da feira	2023 dados
Número de feiras	12
Orçamento de marketing de eventos	$820,000
Leads gerados	1,450

Asure Software, Inc. (ASUR) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir de 2024, o software ASure tem como alvo aproximadamente 30,7 milhões de pequenas e médias empresas nos Estados Unidos. O mercado total endereçável da empresa para esse segmento é estimado em US $ 12,3 bilhões anualmente.

Categoria de tamanho de negócios	Número de clientes em potencial	Potencial anual de receita
Micro negócios (1-9 funcionários)	5,4 milhões	US $ 3,7 bilhões
Pequenas empresas (10-49 funcionários)	16,3 milhões	US $ 5,2 bilhões
Empresas médias (50-499 funcionários)	9 milhões	US $ 3,4 bilhões

Organizações em nível empresarial

O software ASure serve organizações de nível corporativo com receitas anuais superiores a US $ 50 milhões. O segmento corporativo da empresa representa aproximadamente 18% de sua base total de clientes.

• Total de clientes corporativos: 425
• Valor médio anual do contrato: US $ 187.000
• Receita do segmento corporativo: US $ 79,5 milhões

Empresas de serviços profissionais

As empresas de serviços profissionais constituem um segmento de clientes importantes para software ASure, com foco em empresas legais, de consultoria e contabilidade.

Categoria de serviço profissional	Total de clientes em potencial	Penetração de mercado
Empresas jurídicas	48,000	12%
Empresas de consultoria	35,000	8%
Empresas de contabilidade	55,000	15%

Indústrias de varejo e hospitalidade

O software ASure serve setores de varejo e hospitalidade com soluções especializadas em gerenciamento de força de trabalho.

• Clientes de varejo: 7.200
• Clientes de hospitalidade: 3.800
• Receita anual total desses setores: US $ 42,6 milhões

Setores de saúde e tecnologia

As indústrias de saúde e tecnologia representam um segmento crescente para as soluções da ASure Software.

Setor	Total de clientes em potencial	Participação de mercado atual
Provedores de saúde	12,500	9%
Empresas de tecnologia	8,700	7%

Asure Software, Inc. (ASUR) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Asure Software, Inc. registrou despesas de P&D de US $ 5,1 milhões, representando aproximadamente 22,3% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 5,1 milhões	22.3%
2022	US $ 4,7 milhões	21.5%

Manutenção da infraestrutura em nuvem

Os custos anuais de infraestrutura em nuvem e hospedagem para software ASure totalizaram US $ 2,3 milhões em 2023.

• Amazon Web Services (AWS) Provedor de infraestrutura em nuvem primária
• Custos de manutenção mensal estimada da nuvem: US $ 191.666

Investimentos de vendas e marketing

As despesas de vendas e marketing para software ASure atingiram US $ 8,2 milhões em 2023, representando 35,7% da receita total.

Categoria de despesa	2023 quantidade	Porcentagem de receita
Salários de vendas	US $ 4,5 milhões	19.6%
Programas de marketing	US $ 3,7 milhões	16.1%

Compensação dos funcionários

A compensação total dos funcionários pelo software ASure em 2023 foi de US $ 22,6 milhões.

• Salário médio de funcionários: US $ 85.000
• Número total de funcionários: 266
• Compensação baseada em ações: US $ 1,4 milhão

Parcerias de licenciamento e tecnologia de software

As despesas anuais de parceria de licenciamento e tecnologia de software foram de US $ 1,8 milhão em 2023.

Parceria/licença	Custo anual
Microsoft Azure	$650,000
Integração do Salesforce	$450,000
Outras parcerias de tecnologia	$700,000

Asure Software, Inc. (ASUR) - Modelo de negócios: fluxos de receita

Modelos de preços de SaaS baseados em assinatura

A partir do quarto trimestre de 2023, a receita de assinatura do Aseure Software foi de US $ 22,4 milhões, representando 68% da receita total da empresa. A empresa oferece preços de SaaS em camadas com três níveis principais de assinatura:

Camada de assinatura	Preço mensal	Características
Basic	$ 49/usuário	Gerenciamento de RH central
Profissional	US $ 99/usuário	Relatórios avançados
Empresa	$ 199/usuário	Acesso completo da plataforma

Taxas de implementação e consultoria

Os serviços de implementação geraram US $ 3,6 milhões em 2023, com uma taxa média de projeto que varia de US $ 5.000 a US $ 50.000, dependendo da complexidade.

Taxas de licenciamento por usuário

A receita de licenciamento por usuário atingiu US $ 7,2 milhões em 2023, com um custo médio anual por US $ 180.

Módulo adicional e atualizações de recursos

A receita de atualização do módulo totalizou US $ 4,8 milhões em 2023. Os principais módulos de atualização incluem:

• Integração da folha de pagamento: US $ 25/usuário/mês
• Analítica avançada: US $ 40/usuário/mês
• Rastreamento de conformidade: US $ 35/usuário/mês

Contratos de serviço de suporte e manutenção

A receita do contrato de apoio foi de US $ 5,1 milhões em 2023, com preços de contrato estruturados da seguinte forma:

Nível de suporte	Custo anual	Tempo de resposta
Padrão	US $ 2.500/ano	24-48 horas
Premium	US $ 5.000/ano	4-8 horas
Empresa	US $ 10.000/ano	1-2 horas

Asure Software, Inc. (ASUR) - Canvas Business Model: Value Propositions

You're looking at how Asure Software, Inc. delivers value in the Human Capital Management (HCM) space as of late 2025. The core value is taking the complexity of managing people-from hiring to paying taxes-off your plate so you can focus capital on growth.

The value proposition centers on a comprehensive HCM suite designed for organizations of all sizes. This suite consolidates multiple critical functions, which is reflected in the company's strong recurring revenue base. For the third quarter of 2025, Asure Software, Inc. reported total revenues of $36.3 million, with recurring revenue making up $31.8 million of that total, marking an 11% year-over-year growth in that segment. The nine-month recurring revenue reached $93.6 million, up 9% from $86.0 million in the prior year period. This recurring revenue accounted for 96% of the total business model in Q3 2025.

The breadth of the offering is key to streamlining processes. Here's what the Asure HCM suite includes:

HCM Component	Functionality Focus
Asure Payroll & Tax	Core payroll processing and tax filing.
Asure Tax Management Solutions	Innovative payroll tax processing software and service solutions.
AsureRecruiting™	Talent acquisition and management.
Asure HR Compliance	Handling HR complexities, compliance with federal, state, and local regulations.
Asure Time & Attendance	Tracking employee work hours.
Asure Insurance and Benefits Administration	Managing employee benefits packages.
AsureMarketplace™	Data integrations for value-added solutions.

The company is targeting a slice of what it identifies as a $90+ billion total addressable market, which is expanding at a 7.6% compound annual growth rate. That's a big sandbox to play in, and the value proposition is about capturing market share through integration.

Reducing administrative burden and ensuring compliance with dynamic tax laws is a major selling point. Asure Software, Inc. handles HR complexities, including compliance with federal, state, and local regulations, freeing up client cash flows from administrative overhead. For instance, a new Payroll Tax Management solution launched in Q1 2025 specifically addresses critical compliance needs for large Canadian companies and global enterprises managing cross-border payroll, reducing complexity and ensuring accurate, timely filing. The overall non-GAAP gross profit margin for Q3 2025 stood at 70%, showing strong underlying profitability from the service delivery, though it was down from 73% in the prior year period.

Unified, secure access to all HCM products is now delivered via Asure Central™, which the company launched in Q3 2025. This platform consolidates access to payroll, HR, time and attendance, recruiting, tax management, compliance, and pay card into a single secure platform. The value here is operational efficiency; by standardizing identity, design, and data models, Asure Central™ is intended to reduce engineering complexity and support costs, allowing faster innovation. That should translate to lower support costs for Asure Software, Inc. and a better experience for you.

The High-margin Payroll Tax Management product line is a clear driver of financial performance. Management noted strong contributions from this product line in Q3 2025. Furthermore, the acquisition of Lathem Time Corporation, completed in Q3 2025, was explicitly expected to bring additional high-margin revenue to Asure Software, Inc. Operationally, the company's adjusted EBITDA for Q3 2025 reached $8.1 million, a 49% year-over-year increase, which demonstrates improving operational leverage despite wider GAAP losses.

Finance: draft the Q4 2025 cash flow forecast incorporating the Q3 operational metrics by next Tuesday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Customer Relationships

You're looking at how Asure Software, Inc. manages its client base as of late 2025. The relationship strategy clearly leans on both high-touch service for complex needs and scalable, self-service technology for daily tasks.

Dedicated account management for Reseller and Referral Partners is a key growth lever, especially following strategic moves. The acquisition of Lathem Time Corporation on July 1, 2025, for a purchase price of $39.5 million, immediately expanded Asure Software, Inc.'s reach to approximately 14,000 new clients, creating a direct channel for dedicated partner support and future cross-selling efforts.

High-touch support for complex HR compliance services is being streamlined through technology investment. The launch of Asure Central™, the new unified client platform, is explicitly designed to reduce engineering complexity and support costs, allowing teams to innovate faster while maintaining client interaction quality. This is crucial as the company navigates compliance needs for its growing client base.

Self-service tools for employees to manage pay and benefits are foundational to the recurring revenue model. The strength of this self-service adoption is reflected in the financial results; for the third quarter of 2025, recurring revenue hit $31.8 million, representing an 11% year-over-year growth. For the first nine months of 2025, recurring revenue reached $93.6 million.

The focus on client interactions remains central, even with the integration of AI technology, such as the Luna AI agent mentioned previously, into their services. The company's stated approach to HR compliance services incorporates AI to enhance scalability while prioritizing client interactions.

Cross-selling additional HCM products to the existing base is a measurable success story. The company noted a 400 basis point increase in attach rates year-over-year. This focus on expanding the product footprint within existing accounts is supported by a robust pipeline, evidenced by the contracted revenue backlog standing at $82 million, which is up 68% versus a year ago and at record levels.

Here's a quick look at the financial scale supporting these customer-facing activities as of the latest reported periods in 2025:

Metric	Q3 2025 Amount	Nine Months 2025 Amount	Full Year 2025 Guidance Midpoint
Total Revenue	$36.3 million	$101.2 million	$140 million (Range $138M to $142M)
Recurring Revenue	$31.8 million	$93.6 million	Not explicitly stated
Adjusted EBITDA	$8.1 million	$20.7 million	Implied Margin 22% to 24%

The relationship strategy is directly impacting future contracted value, as shown by specific operational metrics:

• Attach rates saw an increase of 400 basis points year-over-year.
• Contracted revenue backlog grew by 68% year-over-year to $82 million.
• The Lathem Time acquisition added approximately 14,000 new clients.
• Q3 2025 Non-GAAP gross profit margin was 70%.

Finance: draft 13-week cash view by Friday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Channels

You're looking at how Asure Software, Inc. gets its solutions-cloud-based Human Capital Management (HCM) software-into the hands of customers as of late 2025. The strategy clearly leans on a mix of direct engagement and channel expansion.

For the first nine months of 2025, Asure Software, Inc. reported total revenues of $101.2 million, with recurring revenue hitting $93.6 million, which was up 9% from $86.0 million in the prior year period. This recurring base is the engine that fuels the channel strategy.

The company's contracted revenue backlog stood at $82 million as of the second quarter of 2025, marking a significant increase of 68% versus a year ago. This growth suggests successful sales execution across all avenues.

Here's a look at the specific channel components:

• Indirect sales via a strong network of Reseller Partners.
• Direct sales force targeting new and existing customers.
• Referral Partners who act as trusted advisors for leads.
• AsureMarketplace™ for third-party value-added solutions.
• Reseller network of Lathem Time Corporation for time and attendance.

The direct sales force and partner ecosystem are clearly driving product adoption, evidenced by the reported 400 basis point increase in attach rates year-over-year, which management highlighted in Q2 2025 discussions. That's a 4.00% improvement in getting more products onto existing customer contracts.

The acquisition of Lathem Time Corporation on July 1, 2025, for a purchase price of $39.5 million, is a major channel event. This move immediately expanded Asure Software, Inc.'s reach to approximately 14,000 new clients, specifically bolstering the time and attendance segment through that reseller network.

The overall revenue performance reflects this multi-pronged approach. For the third quarter of 2025, total revenues were $36.3 million, a 24% increase year-over-year. The guidance for the full year 2025 revenue, established after the Lathem acquisition, was raised to a range between $138 million and $142 million.

You can see the scale of the recurring revenue stream, which is the primary focus for channel incentives:

Metric	Value (9 Months 2025)	Comparison
Total Revenue	$101.2 million	Up 14% Year-over-Year
Recurring Revenue	$93.6 million	Up 9% Year-over-Year
Q3 2025 Revenue	$36.3 million	Up 24% Year-over-Year
Q3 2025 Recurring Revenue	$31.8 million	Up from $28.6 million (Prior Year Q3)

The direct sales force is tasked with driving new logos and expanding within the existing base, which is where the improved attach rates come into play. The Lathem reseller network now serves as a significant indirect channel, bringing in those 14,000 potential cross-sell opportunities for payroll, tax, and HR compliance products.

The company's focus on integrating Lathem is a clear channel strategy to achieve scale in the time and attendance market. Finance: draft 13-week cash view by Friday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Customer Segments

You're looking at the customer base for Asure Software, Inc. as of late 2025. The company's focus is on providing Human Capital Management (HCM) software solutions across different organizational scales, but certain segments drive the core business.

Small and Mid-sized Businesses (SMBs) in the United States.

This segment represents the foundational client base for Asure Software, Inc. The company helps organizations of all sizes, but its primary focus remains here. As of the latest filings, Asure Software, Inc. assists more than 100,000 clients across the United States. This volume suggests a significant reliance on standardized, scalable solutions tailored for the SMB operational complexity.

Clients served indirectly through Reseller Partners (majority of base).

Asure Software, Inc. utilizes a dual-channel approach, serving clients directly and indirectly through its network of partners. While the exact percentage constituting the majority of the base is not explicitly stated in the latest reports, the existence of this channel is key to market penetration. The recurring revenue stream, which was 95% of total revenue in the first quarter of 2025 (totaling $33.2 million out of $34.9 million), speaks to the stickiness of the customer relationships established through these channels.

The types of partners involved in reaching these segments include:

• Payroll Providers
• CPAs & Accountants
• Benefit Brokers
• Bank Partners
• HCM Platforms
• HR Tech Services

The breadth of these partnerships helps Asure Software, Inc. embed its solutions into existing client ecosystems.

Large enterprises with Canadian operations (new payroll tax solution).

A clear strategic move in 2025 was the launch of the new Canadian payroll tax filing solution. This product is designed specifically for large Canadian companies and global enterprises managing employees within Canada. This targets a more complex, enterprise-level compliance need, integrating payroll tax services into major platforms like Workday, Oracle, and SAP. This expansion into international compliance services directly addresses the needs of larger, multi-jurisdictional clients.

Organizations seeking to consolidate multiple HCM vendors.

The introduction of Asure Central™, launched in 2025, directly targets organizations struggling with vendor sprawl. This platform consolidates access to several key functions into a single, secure platform. The goal is to reduce engineering complexity and support costs for the client by standardizing identity, design, and data models across the suite.

Here is a look at the functions consolidated under the Asure Central™ platform:

HCM Function	Status in Asure Central™
Payroll	Consolidated Access
HR	Consolidated Access
Time and Attendance	Consolidated Access
Recruiting	Consolidated Access
Tax Management	Consolidated Access
Compliance	Consolidated Access
Pay Card	Consolidated Access

The platform offers single sign-on and centralized user provisioning, which are critical features for large organizations looking to streamline IT overhead.

Asure Software, Inc. (ASUR) - Canvas Business Model: Cost Structure

You're looking at the expenses that keep Asure Software, Inc. running, especially after integrating a major purchase like Lathem Time Corporation for $39.5 million on July 1, 2025. These costs are what management strips out to arrive at the Adjusted EBITDA figures you see reported.

The cost structure is heavily weighted toward personnel and technology, which makes sense for a cloud-based HCM provider. For the nine months ended September 30, 2025, the company reported a GAAP Net Loss of $13.9 million on revenues of $101.2 million. That loss is driven by these underlying costs.

Here's a look at the components we can quantify from the latest reports:

Cost Component (Period)	Amount (in thousands USD)
Nine Months 2025 Depreciation and Amortization (Total)	$19,337
Nine Months 2025 Amortization of Operating Lease Assets	$1,137
Nine Months 2025 Amortization of Debt Financing Costs and Discount	$926
Q1 2025 Amortization of Purchased Intangibles (Proxy)	$2,103

The costs associated with supporting the platform and the client base are substantial. For just the third quarter of 2025, total Operating Expenses reached $26.6 million, leading to a Loss from Operations of $3.5 million for that quarter.

We can break down the major operating expense categories based on the most recent quarterly data available, though the nine-month breakdown for these specific items isn't explicitly published in the summary releases:

• Technology and engineering costs for platform development and maintenance are captured within the GAAP Research and Development Expense line, which was $2,029 thousand in Q1 2025.
• Sales, marketing, and customer support personnel expenses are embedded within the GAAP Sales and Marketing Expense and General and Administrative Expense lines. Q1 2025 GAAP General and Administrative Expense was $11,900 thousand.
• General and administrative costs to support over 100,000 clients are a core part of the overhead. Q1 2025 GAAP General and Administrative Expense stood at $11,900 thousand.

Interest Expense, Net, is a key cost that management adjusts out to get to EBITDA. The financing for the Lathem Time acquisition is definitely impacting this. For the nine months ending September 30, 2025, the non-cash amortization component related to debt was $926 thousand.

The amortization of purchased intangibles is a static charge related to past deals. While the exact nine-month figure isn't in the headlines, the Q1 2025 figure was $2,103 thousand. This cost is considered non-operational by management for adjusted reporting.

Here's how the major non-operational/non-cash items reconcile for the Nine Months 2025:

• Adjusted EBITDA of $20.7 million was $11.2 million higher than the GAAP EBITDA of $9.5 million.
• This difference accounts for items like Share-Based Compensation, Interest Expense, Net, Income Taxes, and One-Time Expenses that management excludes.

Finance: draft 13-week cash view by Friday.

Asure Software, Inc. (ASUR) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Asure Software, Inc.'s business, which is heavily weighted toward predictable, recurring income. Honestly, that's where the stability is. The latest full-year 2025 revenue guidance, as of late October 2025, is between $139 million and $141 million. This updated guidance followed an earlier range of $138 million to $142 million provided in August 2025, which incorporated the impact of the Lathem Time acquisition. For the first nine months of 2025, Asure Software, Inc. reported total revenues of $101.2 million, representing a 14% increase year-over-year.

The primary revenue driver is Recurring Software-as-a-Service (SaaS) subscription fees. As of Q1 2025, Asure Software, Inc. stated that revenues were more than 95% recurring. In Q3 2025, recurring revenues reached $31.8 million, which was an 11% growth compared to the prior year period. To be fair, in Q2 2025, recurring revenue was $28.6 million, showing a 6% growth year-over-year. This recurring stream is the foundation; for instance, in Q1 2025, recurring revenue was $33.2 million versus $30.3 million in the prior year first quarter.

Here's a quick look at how the revenue streams broke down in Q3 2025, which really shows the shift following the Lathem Time acquisition:

Revenue Component	Q3 2025 Amount	Q3 2024 Amount
Total Revenue	$36.3 million	(Implied: $29.27 million)
Recurring Revenue	$31.8 million	$28.6 million
Professional Services and Hardware Revenue	$4.4 million	$700,000

Beyond the SaaS base, you see revenue coming from specialized services. Payroll tax management and compliance service fees were noted as making strong contributions to the Q3 2025 growth. The Q1 2025 revenue growth was also driven by Payroll Tax Management.

The growth in non-recurring revenue is clearly tied to recent M&A activity. Revenue from hardware sales (time clocks) and Hardware-as-a-Service (HaaS) saw a massive jump in Q3 2025, reaching $4.4 million from just $700,000 in Q3 2024. Management confirmed that the majority of this increase was driven by hardware sales linked to the Lathem Time acquisition.

Also, don't forget the platform fees. Value-added services and fees from the AsureMarketplace™ contributed to the Q1 2025 revenue. Furthermore, the company appointed a new Senior Vice President to lead the AsurePay Platinum VIP Banking card and Marketplace businesses. You should keep an eye on the contracted backlog, which was at record levels. As of August 1, 2025, the contracted revenue backlog stood at $82 million, which was up 68% versus a year ago.