Beasley Broadcast Group, Inc. (BBGI): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el Dynamic World of Beasley Broadcast Group, Inc. (BBGI), una compañía de radio de radio poderosa que transforma el entretenimiento de audio a través de estrategias de medios innovadoras. Desde ondas de radio locales hasta plataformas de transmisión digital, BBGI crea un modelo de negocio convincente que conecta a las comunidades, ofrece contenido dirigido e impulsa soluciones publicitarias en múltiples mercados. Descubra cómo esta empresa de medios navega por el complejo panorama de la transmisión de radio, el compromiso digital y la programación centrada en la audiencia en una era de consumo de medios en rápida evolución.

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocios: asociaciones clave

Redes de la estación de radio y socios de sindicación

Beasley Broadcast Group mantiene asociaciones estratégicas con múltiples redes de radio y plataformas de sindicación:

Pareja	Tipo de asociación	Número de estaciones
Westwood uno	Sindicación de la red nacional de radio	12 estaciones
Redes de radio ABC	Sindicación de noticias y contenido deportivo	8 estaciones
Radio ESPN	Derechos de transmisión de deportes	6 estaciones

Agencias de publicidad locales y compradores de medios

BBGI colabora con socios publicitarios regionales y nacionales:

• Horizon Media
• Grupo
• Publicis Media
• Grupo de medios de Omnicom

Proveedores de tecnología de plataforma digital

Las asociaciones tecnológicas incluyen:

Proveedor de tecnología	Servicio	Valor anual del contrato
Google Cloud	Infraestructura de transmisión	$ 1.2 millones
Triton digital	Transmisión de audio digital	$750,000

Organizaciones de licencias de música

BBGI mantiene acuerdos de licencia con:

• Ascap
• IMC
• Sesac

Titulares de derechos de contenido deportivo y transmisión

Detalles de la asociación deportiva:

Organización deportiva	Derechos de transmisión	Duración del contrato
NFL	Transmisiones de juegos locales	3 años
NBA	Cobertura del juego local	2 años

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocio: actividades clave

Programación de la estación de radio y creación de contenido

A partir del cuarto trimestre de 2023, BBGI opera 64 estaciones de radio en 15 mercados. La compañía administra 44 estaciones en 10 mercados y posee 20 estaciones en 5 mercados.

Segmento de mercado	Número de estaciones	Tipos de contenido
Deportes	12	Charla deportiva local y nacional
Roca	18	Formatos de rock clásico y alternativo
Urbano	10	Programación de hip-hop y R&B
País	14	Música country contemporánea

Ventas publicitarias locales y nacionales

En 2023, BBGI generó $ 252.4 millones en ingresos totales de las ventas publicitarias.

• Ingresos publicitarios locales: $ 187.6 millones
• Ingresos publicitarios nacionales: $ 64.8 millones

Transmisión digital y distribución de medios en línea

Las plataformas digitales de BBGI registraron 8.2 millones de usuarios digitales únicos mensuales en 2023.

Plataforma digital	Usuarios mensuales	Tiempo de escucha promedio
Aplicación móvil	3.6 millones	47 minutos
Transmisión de sitios web	2.8 millones	35 minutos
Altavoz inteligente	1.8 millones	28 minutos

Producción y gestión de eventos en vivo

BBGI produjo 124 eventos en vivo en sus mercados en 2023.

• Eventos relacionados con los deportes: 62
• Conciertos de música: 38
• Eventos de la comunidad: 24

Radiodifusión deportiva y gestión de derechos de los medios

BBGI posee derechos de transmisión para múltiples franquicias deportivas con un valor contractual total de $ 42.3 millones.

Franquicia deportiva	Valor de contrato	Duración
Fútbol americano universitario	$ 18.7 millones	3 años
Equipo de la NBA	$ 15.6 millones	2 años
Deportes locales de secundaria	$ 8 millones	4 años

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocios: recursos clave

Licencias de radiodifusión y espectro

A partir de 2024, Beasley Broadcast Group posee 64 estaciones de radio en 14 mercados. Valor total del espectro de transmisión estimado en $ 187.3 millones.

Mercado	Número de estaciones	Tipo de licencia
Filadelfia	5	FM/AM comercial
Bostón	4	FM comercial
Las Vegas	6	FM/AM comercial

Red de la estación de radio

Distribución geográfica de estaciones de radio:

• Noreste: 22 estaciones
• Sudeste: 16 estaciones
• Costa oeste: 12 estaciones
• Medio oeste: 14 estaciones

Recursos humanos

Total de los empleados Recuento: 687 a partir del cuarto trimestre 2023

Categoría de empleado	Número de empleados
Personalidades en el aire	156
Personal técnico	98
Equipo de ventas	127
Gestión	54

Infraestructura de medios digitales

Inversiones de plataforma digital: $ 4.2 millones en 2023

• Plataformas de transmisión
• Aplicaciones móviles
• Infraestructura de publicidad digital
• Tecnología de producción de podcasts

Reconocimiento de marca

Valor de marca estimado en $ 62.5 millones en 2024

Clasificación de mercado	Puntaje de fuerza de la marca
Filadelfia	8.7/10
Bostón	8.4/10
Las Vegas	8.2/10

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocio: propuestas de valor

Entretenimiento de audio local y dirigido

Beasley Broadcast Group opera 64 estaciones de radio en 15 mercados a partir de 2023. La cartera de radio de la compañía incluye:

Tipo de mercado	Número de estaciones	Formatos principales
Mercados principales	42	Urbano, rock, country, deportes
Mercados de tamaño mediano	22	Contemporáneo para adultos, noticias/charlas

Diversa programación de radio y música

El desglose de la programación incluye:

• 35% de formatos de música
• 15% de radio de conversación
• 20% de radio deportiva
• 30% de contenido mixto

Contenido y compromiso centrado en la comunidad

Métricas de contenido local:

Métrico de compromiso	Valor anual
Horario de cobertura de noticias locales	5,200 horas
Patrocinios de eventos comunitarios	387 eventos

Opciones de consumo de medios multiplataforma

Alcance de plataforma digital:

• Plataformas de transmisión digital: 7
• Descargas de aplicaciones móviles: 1.2 millones
• Oyentes mensuales de transmisión digital: 650,000

Soluciones publicitarias localizadas para empresas

Desglose de ingresos publicitarios:

Canal publicitario	Ingresos anuales	Porcentaje de total
Publicidad de radio tradicional	$ 89.4 millones	62%
Publicidad digital	$ 35.6 millones	25%
Publicidad de patrocinio de eventos	$ 17.2 millones	13%

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocios: relaciones con los clientes

Interacción directa de la audiencia a través de las redes sociales

A partir del cuarto trimestre de 2023, Beasley Broadcast Group maneja 54 estaciones de radio En 15 mercados con presencia activa en las redes sociales.

Plataforma de redes sociales	Recuento de seguidores	Tasa de compromiso
Facebook	327,456	4.2%
Instagram	215,789	3.7%
Gorjeo	186,543	2.9%

Programas de compromiso y llamadas del oyente en el aire

Promedio de estaciones BBGI 42 llamadas de oyentes en vivo por programación diaria.

Programas de lealtad y eventos de oyentes

Tipo de programa	Participantes anuales	Ingresos generados
Membresías VIP Club	18,275	$672,000
Eventos de conciertos en vivo	87,456	$ 1.4 millones

Experiencias de contenido digital personalizados

• Descargas de aplicaciones móviles: 276,543
• Suscriptores de podcast: 129,876
• Usuarios de la plataforma de transmisión: 345,212

Patrocinio y participación de la comunidad local

BBGI invertido $ 1.2 millones en patrocinios de la comunidad local durante 2023.

Categoría de patrocinio	Inversión total
Eventos de caridad locales	$425,000
Programas educativos	$375,000
Deportes comunitarios	$400,000

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocios: canales

Frecuencias tradicionales de transmisión de radio

A partir de 2024, Beasley Broadcast Group opera 64 estaciones de radio en 15 mercados en los Estados Unidos.

Mercado	Número de estaciones	Formatos principales
Filadelfia	5	Rock, deportes, urbano
Bostón	4	Rock alternativo y clásico
Las Vegas	6	País, top 40, deportes

Plataformas de transmisión digital

Beasley Broadcast Group distribuye contenido a través de múltiples plataformas de transmisión digital.

• Iheartradio
• Sintonizar
• Spotify
• Música de Apple

Aplicaciones de teléfonos inteligentes móviles

Beasley mantiene aplicaciones móviles dedicadas para estaciones de mercado clave.

Plataforma de aplicaciones	Descargas totales	Usuarios activos mensuales
iOS	275,000	87,500
Androide	193,000	62,000

Sitio web y servicios de transmisión en línea

Beasley opera 64 sitios web específicos del mercado con capacidades de transmisión en vivo.

• Tráfico web mensual total: 1.2 millones de visitantes únicos
• Tiempo promedio en el sitio: 7.3 minutos
• Ingresos publicitarios en línea: $ 4.2 millones anuales

Plataformas de redes sociales

Beasley mantiene la presencia activa de las redes sociales en múltiples canales.

Plataforma	Total de seguidores	Tasa de compromiso
Facebook	890,000	3.7%
Instagram	456,000	4.2%
Gorjeo	312,000	2.9%

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocios: segmentos de clientes

Oyentes de radio locales en diversos datos demográficos

A partir del cuarto trimestre de 2023, Beasley Broadcast Group opera 63 estaciones de radio en 15 mercados. Desglose de la demografía del oyente:

Grupo de edad	Porcentaje
18-34 años	32%
35-54 años	41%
55+ años	27%

Los viajeros y los consumidores de audio en el vehículo

Estadísticas semanales de consumo de radio en el vehículo:

• Escucha promedio semanal en el automóvil: 11.5 horas
• Tiempos de viaje pico: 6-9 am y 4-7 pm
• Alcance del mercado primario: áreas urbanas y suburbanas

Anunciantes locales y regionales

Distribución de ingresos publicitarios para 2023:

Categoría del anunciante	Participación de ingresos
Minorista local	38%
Distribuidores de automóviles	22%
Cuidado de la salud	15%
Entretenimiento	12%
Otro	13%

Fans deportivos y entusiastas de contenido específicos

Contenido de la participación del oyente del género:

• Radio de conversación deportiva: 18% de la audiencia total
• Noticias/charla: 25% de la audiencia total
• Rock Music: 22% de la audiencia total
• Música country: 20% de la audiencia total
• Urbano/hip-hop: 15% de la audiencia total

Consumidores de medios digitales

Métricas de uso de la plataforma digital para 2023:

Plataforma	Usuarios activos mensuales
Aplicación móvil	1.2 millones
Sitio web	2.5 millones
Servicios de transmisión	850,000

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocio: Estructura de costos

Gastos operativos de la estación de radio

A partir de los informes financieros de 2023, los gastos operativos totales de Beasley Broadcast Group fueron de $ 159.7 millones. Desglose de los costos operativos clave:

Categoría de gastos	Costo anual ($)
Mantenimiento de la instalación	6.3 millones
Utilidades	3.8 millones
Mantenimiento del equipo	4.5 millones

Producción de contenido y adquisición de talento

Gastos anuales de producción de talento y contenido:

• Costos de adquisición de talento total: $ 22.6 millones
• Salarios de personalidad en el aire: $ 12.4 millones
• Compensación del personal de producción: $ 5.2 millones

Tecnología digital y mantenimiento de infraestructura

Inversión en infraestructura tecnológica en 2023:

Gasto tecnológico	Costo anual ($)
Mantenimiento de la plataforma digital	3.9 millones
Tecnología de transmisión	2.7 millones
Infraestructura de red	4.1 millones

Licencias de música y pagos de regalías

Gastos anuales de licencia musical: $ 8.3 millones

• Pagos de organizaciones de derechos de desempeño: $ 5.6 millones
• Regalías de compositor y editor: $ 2.7 millones

Actividades de marketing y promoción

Desglose de gastos de marketing para 2023:

Categoría de marketing	Gasto anual ($)
Marketing digital	2.1 millones
Publicidad tradicional	3.4 millones
Patrocinios de eventos	1.8 millones

Beasley Broadcast Group, Inc. (BBGI) - Modelo de negocios: flujos de ingresos

Ventas publicitarias locales y nacionales

Según el informe anual de 2022 de Beasley Broadcast Group, los ingresos por publicidad fueron de $ 232.8 millones.

Categoría de ingresos publicitarios	Monto ($)
Publicidad de radio local	156.4 millones
Publicidad de radio nacional	76.4 millones

Ingresos publicitarios digitales

La publicidad digital representó $ 37.5 millones en 2022, lo que representa el 16.1% de los ingresos por publicidad total.

• Publicidad de exhibición digital: $ 22.3 millones
• Anuncios de transmisión de audio digital: $ 15.2 millones

Contenido patrocinado y asociaciones de marca

Los ingresos por contenido patrocinado alcanzaron los $ 18.6 millones en 2022.

Producción de eventos y venta de entradas

Los ingresos relacionados con el evento fueron de $ 12.4 millones en 2022.

Servicios de suscripción de transmisión digital

Los ingresos por suscripción de transmisión digital totalizaron $ 8.7 millones en 2022.

Servicio de suscripción	Suscriptores	Ingresos ($)
Transmisión digital premium	48,000	6.2 millones
Suscripciones de podcasts	22,000	2.5 millones

Flujos de ingresos totales para 2022: $ 307.5 millones

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Value Propositions

You're looking at the core value Beasley Broadcast Group, Inc. (BBGI) delivers to its advertising clients as of late 2025. The focus is clearly on driving higher-quality revenue through digital scale and local integration.

The high-margin digital solutions are a major draw. For the third quarter of 2025, the digital segment delivered an operating margin of 21% overall. More importantly, on a same-station basis, that margin hit 28%, which management noted was the highest in the company's history. This segment is growing its share of the pie, making up 25% of total net revenue in Q3 2025.

For advertisers seeking broad local impact, Beasley Broadcast Group, Inc. (BBGI) combines its on-air presence with digital capabilities. Local revenue, which includes digital packages sold locally, accounted for a significant 79% of net revenue in Q3 2025. This integration is supported by offerings like Audio Plus, a unified streaming solution that management stated will triple inventory availability and consolidate buying for advertisers.

Here's a quick look at the key financial metrics underpinning these value propositions from the third quarter of 2025:

Metric	Value	Context
Digital Revenue Share of Net Revenue	25%	Q3 2025 Total Net Revenue
Digital Segment Operating Margin (Same-Station)	28%	Q3 2025 Highest in Company History
Digital Segment Operating Margin (Total)	21%	Q3 2025
Year-over-Year Digital Revenue Growth	14.6%	Q3 2025
Local Revenue Share of Net Revenue	79%	Q3 2025 (Includes Digital Packages)

To simplify access for smaller advertisers, Beasley Broadcast Group, Inc. (BBGI) is building out its direct-sell capabilities. The company is developing a product designed to allow advertisers to buy digital, and eventually over-the-air, inventory entirely online. This move aims to streamline transactions and capture more value through automation, which is crucial as they pivot the sales organization toward direct, data-driven relationships.

The digital ecosystem provides advertisers with a wide array of tools to achieve marketing objectives. These capabilities include:

• Streaming audio and podcast advertising inventory.
• Display and social media advertising placements.
• Geo-targeting and geo-fencing activation.
• Search and e-mail marketing services.
• Integration with Quu-enabled in-car visuals.

Also, the growth in specific digital products is notable; Audio Plus revenue reached over $1.2 million in Q3, representing over 200% growth from Q2. That's a clear signal of advertiser adoption for consolidated digital audio buys.

Finance: draft 13-week cash view by Friday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Customer Relationships

You're looking at how Beasley Broadcast Group, Inc. (BBGI) connects with the businesses that buy ad time and the listeners who tune in. The focus has clearly shifted to making digital relationships durable and profitable, which means changing how the sales team operates.

Direct, relationship-based sales model with local businesses

The core of the traditional relationship remains rooted in local direct sales. For the third quarter of 2025, local revenue, which includes digital packages sold alongside broadcast, accounted for a significant 79% of net revenue. This shows that direct, face-to-face or dedicated account management is still the primary way they secure advertising dollars from local entities. To be fair, the local direct revenue stream showed some resilience, actually growing by 1.7% year-over-year in the second quarter of 2025, indicating that this relationship-based approach is the majority of their local sales mix.

However, the pipeline for new customer acquisition seems to be under pressure. Revenue from new business remained flat at 14% of net revenue in Q3 2025, the same percentage as in Q3 2024. This flatness, coupled with a 7.5% year-over-year decline in total revenue to $51.0 million for Q3 2025, suggests the relationship focus needs to be more aggressive on new logos.

Here's a quick look at the revenue composition as of Q3 2025:

Revenue Category	Q3 2025 Amount/Percentage	Comparison/Context
Total Net Revenue	$51.0 million	A 7.5% year-over-year decline.
Local Revenue (incl. digital packages)	79% of Net Revenue	The core relationship-driven segment.
Digital Revenue Share	25% of Net Revenue	Up from 19% at this time last year.
New Business Revenue Share	14% of Net Revenue	Flat compared to Q3 2024.
Digital Segment Operating Margin (Same-Station)	28%	The highest in company history as of Q3 2025.

Dedicated digital Account Executives (AEs) for digital-first solutions

Beasley Broadcast Group is actively retooling its sales organization to align with a digitally led marketplace. Management stated they are 'aggressively retooling our sales org' and specifically 'adding dedicated digital AEs and digital sales managers in markets to accelerate adoption and execution.' This structural change is meant to pivot the sales approach towards direct, data-driven relationships, moving away from older, agency-driven models. The growth in the digital segment validates this push; same-station digital revenue grew approximately 28% year-over-year in Q3 2025.

Self-service digital platform for automated, transparent campaign management

A key action point to enhance this relationship is the planned launch of a self-serve digital platform in Q3 2025. This platform is designed to empower advertisers with real-time campaign management and analytics, which directly addresses the need for transparency and automation in digital ad buying. The goal here is to capture more value from the digital advertising chain. This focus on owned-and-operated platforms is driving the high margins seen in the digital segment, which reached 26.8% in Q2 2025 and improved to 28% on a same-station basis in Q3 2025.

Listener engagement via social media, apps, and live events

The relationship with the end-user-the listener-is crucial as it underpins the inventory sold to advertisers. Beasley radio stations reach nearly 19 million unique consumers weekly across all platforms, including over-the-air, online, and mobile devices. The company is seeing success in digital engagement efforts; as of the Q2 2025 report, their social media audience had grown over 8% compared to the previous year. Furthermore, the total team, covering broadcast, streaming, and podcasting, was up 7% year-over-year, reflecting an ability to attract and engage listeners across these varied touchpoints. The 'Audio Plus' revenue stream, which likely includes digital/event tie-ins, also showed strong sequential growth, reaching over $1.2 million in Q3, representing over 200% growth from Q2 2025.

Finance: draft 13-week cash view by Friday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Channels

You're looking at how Beasley Broadcast Group, Inc. (BBGI) gets its value proposition-local content and advertising reach-into the hands of its customers as of late 2025. The channel strategy is clearly split between the legacy over-the-air presence and the rapidly growing digital ecosystem.

Over-the-air broadcast via 54 AM/FM radio stations

The core of Beasley Broadcast Group, Inc. (BBGI)'s channel strategy still relies on its terrestrial radio footprint. As of the third quarter of 2025, the company owned and operated exactly 54 AM and FM radio stations across the US. These stations serve specific geographic markets, which is key for local advertising sales. The markets include places like Boston, MA, Philadelphia, PA, Detroit, MI, and Tampa-Saint Petersburg, FL. This physical presence is the foundation for their traditional revenue stream, even as digital takes a larger share.

Here's a quick look at the scale of the broadcast component relative to the overall revenue picture in Q3 2025:

Metric	Value (Q3 2025)
Total Net Revenue	$51.0 million
Total AM/FM Stations Operated	54
Local Revenue (Including Digital Packages) Share	79% of Net Revenue

Digital streaming and podcasting platforms (bPod Studios)

The digital side is where Beasley Broadcast Group, Inc. (BBGI) is actively pushing for growth and margin improvement. This includes digital streaming, which is likely tied to their station brands, and dedicated podcasting efforts, such as those coming out of bPod Studios. The success of this channel is evident in the financial reporting. Digital revenue is a significant and growing portion of the total.

The performance of these digital channels in the third quarter of 2025 shows clear momentum, even with overall revenue softness. You can see the financial impact clearly here:

• Digital revenue for Q3 2025 hit $13.0 million.
• This digital revenue represented 25% of the total net revenue for the quarter.
• Same-station digital revenue showed year-over-year growth of 28.5%.
• The digital segment operating margin reached 21%, or 28% on a same-station basis.
• Audio Plus revenue specifically surpassed $1.2 million in Q3 2025.
• This Audio Plus segment saw growth of over 200% compared to Q2 2025.

Owned-and-operated websites and mobile applications

These digital properties are the direct conduits for the streaming and podcasting content, and they are critical for capturing local direct digital advertising spend. They serve as the primary owned platform for audience engagement outside the traditional radio dial. The $13.0 million in digital revenue for the quarter is the aggregate result of these platforms working alongside social media efforts.

Social media platforms (Facebook, X) and email marketing

While specific direct revenue figures attributed solely to Facebook or X engagement aren't broken out separately from the overall digital bucket, these platforms are essential for driving traffic to the owned digital properties and for direct marketing campaigns. The focus on pivoting the sales organization towards direct, data-driven relationships suggests these channels are heavily used for targeted advertising and audience segmentation via email marketing lists cultivated from website and app usage. Revenue from new business, which is often digitally sourced, accounted for 14% of net revenue in Q3 2025, remaining flat year-over-year.

Finance: draft 13-week cash view by Friday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Customer Segments

You're looking at the core audience Beasley Broadcast Group, Inc. (BBGI) serves with its media assets as of late 2025. This is where the revenue actually comes from, and the mix is definitely shifting.

The company's reach into the local market remains substantial, though the composition of that local spend is evolving rapidly toward direct digital relationships, which management sees as key to future margin improvement.

The traditional radio listener base is still massive, providing the foundation for all advertising inventory, but the growth story is clearly in the digital segment, which now commands a significant portion of the total revenue pie.

Here's a breakdown of the key customer segments based on the latest reported figures from the 2025 fiscal year:

Customer Segment	Key Metric/Data Point	Latest Reported Value (2025)
Mass Market Listeners	Unique Weekly Consumers Reached	Nearly 19 million
Local Direct Advertisers	Local Revenue Share (including digital packages)	79% of net revenue (Q3 2025)
National and Local Agency Advertisers	Local Agency Revenue Year-over-Year Change	Fell roughly 17% (Q3 2025 context)
Political Advertisers	Example of Political Revenue Impact	Q3 2024 revenue included $2.7 million of political revenue

The shift in advertising spend is evident when you look at the performance of the agency-driven channels versus the direct and digital focus.

• Mass Market Listeners engage via over-the-air, online, and smartphone platforms.
• Digital revenue reached 25% of total net revenue in Q3 2025.
• Digital segment operating margin was reported at 21% for Q3 2025.
• New business revenue remained flat at 14% of net revenue in Q3 2025 compared to Q3 2024.
• Agency revenue declines were a primary driver of the Q1 2025 net revenue decrease of 10.1% year-over-year.

The company is actively retooling its sales organization to align with a modern, digitally led marketplace, adding dedicated digital Account Executives and sales managers to accelerate adoption.

For the first quarter of 2025, local revenue, which includes digital packages sold locally, accounted for 71% of net revenue. The focus on direct relationships is a stated strategic priority to strengthen the quality of earnings.

Political advertising revenue is a segment that can significantly impact quarterly comparisons, as seen when Q3 2025 revenue was compared excluding the $2.7 million from political in Q3 2024.

The decline in agency revenue has been persistent, with Q1 2025 net revenue down 10.1% year-over-year, and same-station revenue down 8.5%.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Cost Structure

The cost structure for Beasley Broadcast Group, Inc. (BBGI) is heavily influenced by the fixed and semi-fixed costs associated with operating a traditional broadcast platform, even as the company aggressively pursues efficiency gains.

Significant operating expenses for station and corporate overhead remain a major component. Management has been actively tackling this, reporting that total station operating and corporate expenses were reduced by $15 million year-to-date through the nine months ended September 30, 2025. This reduction reflects durable structural efficiency gains, not just temporary measures. Specifically, corporate expenses were nearly 50% lower than the prior year period in the third quarter of 2025. Station operating expenses saw an 8% decrease year-over-year in Q3 2025. The company recorded an operating loss of approximately $300 thousand in the third quarter of 2025.

The burden of financing remains a significant, non-operating cost. High interest expense on long-term debt totaled $3.3 million in Q3 2025. This figure was consistent with prior periods.

While specific figures for content licensing and talent costs for on-air programming are not explicitly detailed in the latest public reports, these costs are inherently part of the station operating expenses that the company is working to manage alongside other overhead. The company acknowledged the passing of a legendary voice, Pierre Robert, which underscores the importance and associated costs of key on-air talent.

Investment in the future platform is reflected in capital spending. Capital expenditures for digital and engineering projects totaled approximately $2.2 million in Q3 2025. This CapEx was primarily tied to the build-out of a combined centralized engineering center and studio relocation project in Charlotte, North Carolina, which is expected to reduce annual operating expenses by nearly $1 million in 2026.

Here's a quick look at the key expense and profitability metrics from the third quarter of 2025:

Metric	Amount (Q3 2025)
Net Revenue	$51.0 million
Interest Expense	$3.3 million
Capital Expenditures (CapEx)	$2.2 million
Operating Income (Loss)	($0.3 million)
Station Operating Income (SOI)	$4.9 million
Adjusted SOI (Excluding one-time items)	$5.9 million
Adjusted EBITDA (Non-GAAP)	$3.9 million

The company's focus on structural efficiency is evident in the cost-cutting initiatives, which aim to generate higher returns on every dollar of revenue.

• Total station operating and corporate expenses reduced year-to-date: $15 million.
• Projected full-year 2025 expense reduction target: $25-30 million.
• Digital segment operating margin: 21%.
• Digital revenue share of total net revenue: 25%.

Finance: review the impact of the $2.2 million Q3 CapEx on the Q4 cash flow forecast by next Tuesday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Revenue Streams

You're looking at how Beasley Broadcast Group, Inc. (BBGI) actually brings in the cash as of late 2025, which is definitely a story of transition. The core business is still advertising, but the mix is shifting fast.

The total net revenue for the third quarter ended September 30, 2025, was reported at $51.0 million. That figure reflects continued softness in the traditional agency advertising market, but it's being partially offset by growth in the digital and local direct sales channels.

Traditional Radio Advertising (local and national spot sales)

While the overall revenue base is still heavily reliant on broadcast, the company is seeing weakness in the agency channels, both national and local. The CEO described the pace of revenue decline as unacceptable, signaling a stronger push toward direct advertiser relationships to stabilize this segment.

Digital Advertising Revenue

This is where Beasley Broadcast Group, Inc. is seeing clear validation of its strategy. Digital revenue showed strong year-over-year growth of 14.6% in Q3 2025. This segment is now a significant portion of the overall pie.

• Digital Advertising Revenue (Q3 2025): $13.0 million.
• Digital Revenue as a Percentage of Net Revenue (Q3 2025): 25%.
• Digital segment operating margin (Q3 2025): 21%.
• Same-station digital revenue growth (YoY): Approximately 28%.

Local Direct Sales (including digital packages, accounting for 79% of Q3 net revenue)

The pivot to direct relationships is evident in the sales mix. Local direct sales, which importantly include the digital packages sold directly to local businesses, represent the largest component of the revenue base. This focus is intended to strengthen the quality of earnings by moving away from volatile agency spending.

Here's a look at the Q3 2025 revenue composition based on the reported sales mix:

Revenue Component Category	Percentage of Net Revenue (Q3 2025)	Notes
Local Revenue (including digital packages)	79%	The core direct sales effort.
Revenue from New Business	14%	Flat compared to Q3 2024.
Digital Revenue (as a segment)	25%	This figure overlaps with Local Revenue as packages are included.

Proceeds from Asset Sales (e.g., $8.0 million from WPBB-FM sale in Q3 2025)

Beasley Broadcast Group, Inc. is actively managing its balance sheet through divestitures. These transactions provide non-operational cash flow used to reduce debt and strengthen the financial footing. You can definitely see this in the quarterly results.

• Proceeds from WPBB-FM sale (closed September 29, 2025): $8.0 million.
• Agreements entered for the sale of Ft. Myers market assets: Pending FCC approval.

Event marketing, sponsorship, and non-traditional revenue

Beyond the core advertising sales, there is a growing stream from non-traditional sources, often bundled with digital offerings. This area is showing explosive growth off a smaller base, which management is keen to scale.

For example, the Audio Plus revenue stream hit over $1.2 million in Q3 2025, which was more than a 200% growth rate compared to Q2 2025. That's the kind of high-margin growth they are targeting across the board.