Beasley Broadcast Group, Inc. (BBGI): Business Model Canvas

Tauchen Sie ein in die dynamische Welt der Beasley Broadcast Group, Inc. (BBGI), einem leistungsstarken Radiosender, der Audiounterhaltung durch innovative Medienstrategien verändert. Von lokalen Radiowellen bis hin zu digitalen Streaming-Plattformen entwickelt BBGI ein überzeugendes Geschäftsmodell, das Communities verbindet, zielgerichtete Inhalte liefert und Werbelösungen in mehreren Märkten vorantreibt. Entdecken Sie, wie sich dieses Medienunternehmen in einer Zeit des sich schnell entwickelnden Medienkonsums durch die komplexe Landschaft von Rundfunk, digitalem Engagement und publikumszentrierter Programmierung bewegt.

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Wichtige Partnerschaften

Radiosendernetzwerke und Syndication-Partner

Die Beasley Broadcast Group unterhält strategische Partnerschaften mit mehreren Radiosendern und Syndizierungsplattformen:

Partner	Art der Partnerschaft	Anzahl der Stationen
Westwood Eins	National Radio Network Syndication	12 Stationen
ABC Radio Networks	Syndizierung von Nachrichten- und Sportinhalten	8 Stationen
ESPN-Radio	Sportübertragungsrechte	6 Stationen

Lokale Werbeagenturen und Medieneinkäufer

BBGI arbeitet mit regionalen und überregionalen Werbepartnern zusammen:

• Horizon Media
• GruppeM
• Publicis Media
• Omnicom Media Group

Anbieter digitaler Plattformtechnologie

Zu den Technologiepartnerschaften gehören:

Technologieanbieter	Service	Jährlicher Vertragswert
Google Cloud	Streaming-Infrastruktur	1,2 Millionen US-Dollar
Triton Digital	Digitales Audio-Streaming	$750,000

Musiklizenzierungsorganisationen

BBGI unterhält Lizenzverträge mit:

• ASCAP
• BMI
• SESAC

Inhaber von Sportinhalten und Übertragungsrechten

Details zur Sportpartnerschaft:

Sportorganisation	Übertragungsrechte	Vertragsdauer
NFL	Lokale Spielübertragungen	3 Jahre
NBA	Lokale Spielberichterstattung	2 Jahre

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Hauptaktivitäten

Programmierung und Erstellung von Inhalten für Radiosender

Im vierten Quartal 2023 betreibt BBGI 64 Radiosender in 15 Märkten. Das Unternehmen verwaltet 44 Stationen in 10 Märkten und besitzt 20 Stationen in 5 Märkten.

Marktsegment	Anzahl der Stationen	Inhaltstypen
Sport	12	Lokale und nationale Sportgespräche
Rock	18	Klassische und alternative Rockformate
Städtisch	10	Hip-Hop- und R&B-Programme
Land	14	Zeitgenössische Country-Musik

Lokaler und nationaler Werbeverkauf

Im Jahr 2023 erwirtschaftete BBGI einen Gesamtumsatz von 252,4 Millionen US-Dollar aus Werbeverkäufen.

• Lokale Werbeeinnahmen: 187,6 Millionen US-Dollar
• Nationale Werbeeinnahmen: 64,8 Millionen US-Dollar

Digitales Streaming und Online-Medienverteilung

Die digitalen Plattformen von BBGI verzeichneten im Jahr 2023 monatlich 8,2 Millionen Unique Digital User.

Digitale Plattform	Monatliche Benutzer	Durchschnittliche Hörzeit
Mobile App	3,6 Millionen	47 Minuten
Website-Streaming	2,8 Millionen	35 Minuten
Intelligenter Lautsprecher	1,8 Millionen	28 Minuten

Produktion und Management von Live-Events

Im Jahr 2023 produzierte BBGI in seinen Märkten 124 Live-Events.

• Sportbezogene Veranstaltungen: 62
• Musikkonzerte: 38
• Gemeinschaftsveranstaltungen: 24

Sportübertragung und Medienrechtemanagement

BBGI hält Übertragungsrechte für mehrere Sport-Franchises mit einem Gesamtvertragswert von 42,3 Millionen US-Dollar.

Sport-Franchise	Vertragswert	Dauer
College-Football	18,7 Millionen US-Dollar	3 Jahre
NBA-Team	15,6 Millionen US-Dollar	2 Jahre
Lokaler Hochschulsport	8 Millionen Dollar	4 Jahre

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Schlüsselressourcen

Rundfunklizenzen und Frequenzen

Ab 2024 besitzt die Beasley Broadcast Group 64 Radiosender in 14 Märkten. Der Gesamtwert des Rundfunkspektrums wird auf 187,3 Millionen US-Dollar geschätzt.

Markt	Anzahl der Stationen	Lizenztyp
Philadelphia	5	Kommerzielles FM/AM
Boston	4	Kommerzielles FM
Las Vegas	6	Kommerzielles FM/AM

Radiosendernetzwerk

Geografische Verteilung der Radiosender:

• Nordosten: 22 Stationen
• Südosten: 16 Stationen
• Westküste: 12 Stationen
• Mittlerer Westen: 14 Stationen

Personalwesen

Gesamtzahl der Mitarbeiter: 687, Stand 4. Quartal 2023

Mitarbeiterkategorie	Anzahl der Mitarbeiter
On-Air-Persönlichkeiten	156
Technisches Personal	98
Vertriebsteam	127
Management	54

Digitale Medieninfrastruktur

Investitionen in digitale Plattformen: 4,2 Millionen US-Dollar im Jahr 2023

• Streaming-Plattformen
• Mobile Anwendungen
• Digitale Werbeinfrastruktur
• Podcast-Produktionstechnologie

Markenbekanntheit

Der Markenwert wird im Jahr 2024 auf 62,5 Millionen US-Dollar geschätzt

Marktranking	Markenstärke-Score
Philadelphia	8.7/10
Boston	8.4/10
Las Vegas	8.2/10

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Wertversprechen

Lokale und gezielte Audiounterhaltung

Die Beasley Broadcast Group betreibt ab 2023 64 Radiosender in 15 Märkten. Das Radioportfolio des Unternehmens umfasst:

Markttyp	Anzahl der Stationen	Primärformate
Wichtige Märkte	42	Urban, Rock, Country, Sport
Mittelgroße Märkte	22	Adult Contemporary, Nachrichten/Talk

Vielfältiges Musik- und Talk-Radioprogramm

Die Aufschlüsselung der Programmierung umfasst:

• 35 % Musikformate
• 15 % Talkradio
• 20 % Sportradio
• 30 % gemischter Inhalt

Community-orientierte Inhalte und Engagement

Lokale Content-Metriken:

Engagement-Metrik	Jährlicher Wert
Öffnungszeiten der Lokalberichterstattung	5.200 Stunden
Sponsoring von Gemeinschaftsveranstaltungen	387 Veranstaltungen

Optionen für den Medienkonsum auf mehreren Plattformen

Reichweite der digitalen Plattform:

• Digitale Streaming-Plattformen: 7
• Downloads mobiler Apps: 1,2 Millionen
• Monatliche digitale Stream-Hörer: 650.000

Lokalisierte Werbelösungen für Unternehmen

Aufschlüsselung der Werbeeinnahmen:

Werbekanal	Jahresumsatz	Prozentsatz der Gesamtsumme
Traditionelle Radiowerbung	89,4 Millionen US-Dollar	62%
Digitale Werbung	35,6 Millionen US-Dollar	25%
Werbung für Event-Sponsoring	17,2 Millionen US-Dollar	13%

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Kundenbeziehungen

Direkte Interaktion mit dem Publikum über soziale Medien

Ab dem vierten Quartal 2023 verwaltet die Beasley Broadcast Group 54 Radiosender in 15 Märkten mit aktiver Social-Media-Präsenz.

Social-Media-Plattform	Anzahl der Follower	Engagement-Rate
Facebook	327,456	4.2%
Instagram	215,789	3.7%
Twitter	186,543	2.9%

On-Air-Hörer-Engagement- und Call-In-Programme

Durchschnittliche BBGI-Stationen 42 Live-Zuhöreranrufe pro Tagesprogramm.

Treueprogramme und Zuhörer-Events

Programmtyp	Jährliche Teilnehmer	Generierter Umsatz
VIP-Club-Mitgliedschaften	18,275	$672,000
Live-Konzertveranstaltungen	87,456	1,4 Millionen US-Dollar

Personalisierte Erlebnisse mit digitalen Inhalten

• Downloads mobiler Apps: 276.543
• Podcast-Abonnenten: 129.876
• Benutzer der Streaming-Plattform: 345.212

Sponsoring und Beteiligung der lokalen Gemeinschaft

BBGI investierte 1,2 Millionen US-Dollar an lokalem Gemeinschaftssponsoring im Jahr 2023.

Kategorie Sponsoring	Gesamtinvestition
Lokale Wohltätigkeitsveranstaltungen	$425,000
Bildungsprogramme	$375,000
Gemeinschaftssport	$400,000

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Kanäle

Traditionelle Rundfunkfrequenzen

Ab 2024 betreibt die Beasley Broadcast Group 64 Radiosender in 15 Märkten in den Vereinigten Staaten.

Markt	Anzahl der Stationen	Primärformate
Philadelphia	5	Rock, Sport, Urban
Boston	4	Alternativer, klassischer Rock
Las Vegas	6	Land, Top 40, Sport

Digitale Streaming-Plattformen

Die Beasley Broadcast Group vertreibt Inhalte über mehrere digitale Streaming-Plattformen.

• iHeartRadio
• TuneIn
• Spotify
• Apple-Musik

Mobile Smartphone-Anwendungen

Beasley unterhält spezielle mobile Apps für wichtige Marktstationen.

App-Plattform	Gesamtzahl der Downloads	Monatlich aktive Benutzer
iOS	275,000	87,500
Android	193,000	62,000

Website und Online-Streaming-Dienste

Beasley betreibt 64 marktspezifische Websites mit Live-Streaming-Funktionen.

• Gesamter monatlicher Webverkehr: 1,2 Millionen einzelne Besucher
• Durchschnittliche Zeit vor Ort: 7,3 Minuten
• Online-Werbeeinnahmen: 4,2 Millionen US-Dollar pro Jahr

Social-Media-Plattformen

Beasley unterhält eine aktive Social-Media-Präsenz auf mehreren Kanälen.

Plattform	Gesamtzahl der Follower	Engagement-Rate
Facebook	890,000	3.7%
Instagram	456,000	4.2%
Twitter	312,000	2.9%

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Kundensegmente

Lokale Radiohörer aus unterschiedlichen Bevölkerungsgruppen

Im vierten Quartal 2023 betreibt die Beasley Broadcast Group 63 Radiosender in 15 Märkten. Aufschlüsselung der Hörerdemografie:

Altersgruppe	Prozentsatz
18-34 Jahre	32%
35-54 Jahre	41%
55+ Jahre	27%

Pendler und In-Vehicle-Audio-Konsumenten

Wöchentliche Statistik zum Radioverbrauch im Fahrzeug:

• Durchschnittliche wöchentliche Hördauer im Auto: 11,5 Stunden
• Hauptverkehrszeiten: 6–9 Uhr und 16–19 Uhr
• Primäre Marktreichweite: Stadt- und Vorstadtgebiete

Lokale und regionale Werbetreibende

Verteilung der Werbeeinnahmen für 2023:

Kategorie des Werbetreibenden	Umsatzbeteiligung
Lokaler Einzelhandel	38%
Autohändler	22%
Gesundheitswesen	15%
Unterhaltung	12%
Andere	13%

Sportfans und bestimmte Content-Enthusiasten

Engagement der Zuhörer des Inhaltsgenres:

• Sport-Talkradio: 18 % des Gesamtpublikums
• Nachrichten/Talk: 25 % des Gesamtpublikums
• Rockmusik: 22 % des Gesamtpublikums
• Country-Musik: 20 % des Gesamtpublikums
• Urban/Hip-Hop: 15 % des Gesamtpublikums

Verbraucher digitaler Medien

Kennzahlen zur Nutzung digitaler Plattformen für 2023:

Plattform	Monatlich aktive Benutzer
Mobile App	1,2 Millionen
Website	2,5 Millionen
Streaming-Dienste	850,000

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Kostenstruktur

Betriebskosten des Radiosenders

Den Finanzberichten für 2023 zufolge beliefen sich die Gesamtbetriebskosten der Beasley Broadcast Group auf 159,7 Millionen US-Dollar. Aufschlüsselung der wichtigsten Betriebskosten:

Ausgabenkategorie	Jährliche Kosten ($)
Anlagenwartung	6,3 Millionen
Dienstprogramme	3,8 Millionen
Gerätewartung	4,5 Millionen

Content-Produktion und Talentakquise

Jährliche Ausgaben für Talent- und Content-Produktion:

• Gesamtkosten für die Talentakquise: 22,6 Millionen US-Dollar
• Gehälter für On-Air-Persönlichkeiten: 12,4 Millionen US-Dollar
• Vergütung des Produktionspersonals: 5,2 Millionen US-Dollar

Wartung digitaler Technologie und Infrastruktur

Investitionen in die Technologieinfrastruktur im Jahr 2023:

Technologieaufwand	Jährliche Kosten ($)
Wartung der digitalen Plattform	3,9 Millionen
Streaming-Technologie	2,7 Millionen
Netzwerkinfrastruktur	4,1 Millionen

Musiklizenzierung und Lizenzzahlungen

Jährliche Musiklizenzkosten: 8,3 Millionen US-Dollar

• Zahlungen an Aufführungsrechteorganisationen: 5,6 Millionen US-Dollar
• Lizenzgebühren für Songwriter und Verlage: 2,7 Millionen US-Dollar

Marketing- und Werbeaktivitäten

Aufschlüsselung der Marketingausgaben für 2023:

Kategorie „Marketing“.	Jährliche Ausgaben ($)
Digitales Marketing	2,1 Millionen
Traditionelle Werbung	3,4 Millionen
Event-Sponsoring	1,8 Millionen

Beasley Broadcast Group, Inc. (BBGI) – Geschäftsmodell: Einnahmequellen

Lokaler und nationaler Werbeverkauf

Laut dem Jahresbericht 2022 der Beasley Broadcast Group beliefen sich die Werbeeinnahmen auf 232,8 Millionen US-Dollar.

Kategorie der Werbeeinnahmen	Betrag ($)
Lokale Radiowerbung	156,4 Millionen
Nationale Radiowerbung	76,4 Millionen

Einnahmen aus digitaler Werbung

Auf digitale Werbung entfielen im Jahr 2022 37,5 Millionen US-Dollar, was 16,1 % der gesamten Werbeeinnahmen entspricht.

• Digitale Display-Werbung: 22,3 Millionen US-Dollar
• Digitale Audio-Streaming-Anzeigen: 15,2 Millionen US-Dollar

Gesponserte Inhalte und Markenpartnerschaften

Der Umsatz mit gesponserten Inhalten erreichte im Jahr 2022 18,6 Millionen US-Dollar.

Eventproduktion und Ticketverkauf

Die veranstaltungsbezogenen Einnahmen beliefen sich im Jahr 2022 auf 12,4 Millionen US-Dollar.

Digitale Streaming-Abonnementdienste

Die Einnahmen aus digitalen Streaming-Abonnements beliefen sich im Jahr 2022 auf insgesamt 8,7 Millionen US-Dollar.

Abonnementdienst	Abonnenten	Umsatz ($)
Premium-Digital-Streaming	48,000	6,2 Millionen
Podcast-Abonnements	22,000	2,5 Millionen

Gesamteinnahmequellen für 2022: 307,5 Millionen US-Dollar

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Value Propositions

You're looking at the core value Beasley Broadcast Group, Inc. (BBGI) delivers to its advertising clients as of late 2025. The focus is clearly on driving higher-quality revenue through digital scale and local integration.

The high-margin digital solutions are a major draw. For the third quarter of 2025, the digital segment delivered an operating margin of 21% overall. More importantly, on a same-station basis, that margin hit 28%, which management noted was the highest in the company's history. This segment is growing its share of the pie, making up 25% of total net revenue in Q3 2025.

For advertisers seeking broad local impact, Beasley Broadcast Group, Inc. (BBGI) combines its on-air presence with digital capabilities. Local revenue, which includes digital packages sold locally, accounted for a significant 79% of net revenue in Q3 2025. This integration is supported by offerings like Audio Plus, a unified streaming solution that management stated will triple inventory availability and consolidate buying for advertisers.

Here's a quick look at the key financial metrics underpinning these value propositions from the third quarter of 2025:

Metric	Value	Context
Digital Revenue Share of Net Revenue	25%	Q3 2025 Total Net Revenue
Digital Segment Operating Margin (Same-Station)	28%	Q3 2025 Highest in Company History
Digital Segment Operating Margin (Total)	21%	Q3 2025
Year-over-Year Digital Revenue Growth	14.6%	Q3 2025
Local Revenue Share of Net Revenue	79%	Q3 2025 (Includes Digital Packages)

To simplify access for smaller advertisers, Beasley Broadcast Group, Inc. (BBGI) is building out its direct-sell capabilities. The company is developing a product designed to allow advertisers to buy digital, and eventually over-the-air, inventory entirely online. This move aims to streamline transactions and capture more value through automation, which is crucial as they pivot the sales organization toward direct, data-driven relationships.

The digital ecosystem provides advertisers with a wide array of tools to achieve marketing objectives. These capabilities include:

• Streaming audio and podcast advertising inventory.
• Display and social media advertising placements.
• Geo-targeting and geo-fencing activation.
• Search and e-mail marketing services.
• Integration with Quu-enabled in-car visuals.

Also, the growth in specific digital products is notable; Audio Plus revenue reached over $1.2 million in Q3, representing over 200% growth from Q2. That's a clear signal of advertiser adoption for consolidated digital audio buys.

Finance: draft 13-week cash view by Friday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Customer Relationships

You're looking at how Beasley Broadcast Group, Inc. (BBGI) connects with the businesses that buy ad time and the listeners who tune in. The focus has clearly shifted to making digital relationships durable and profitable, which means changing how the sales team operates.

Direct, relationship-based sales model with local businesses

The core of the traditional relationship remains rooted in local direct sales. For the third quarter of 2025, local revenue, which includes digital packages sold alongside broadcast, accounted for a significant 79% of net revenue. This shows that direct, face-to-face or dedicated account management is still the primary way they secure advertising dollars from local entities. To be fair, the local direct revenue stream showed some resilience, actually growing by 1.7% year-over-year in the second quarter of 2025, indicating that this relationship-based approach is the majority of their local sales mix.

However, the pipeline for new customer acquisition seems to be under pressure. Revenue from new business remained flat at 14% of net revenue in Q3 2025, the same percentage as in Q3 2024. This flatness, coupled with a 7.5% year-over-year decline in total revenue to $51.0 million for Q3 2025, suggests the relationship focus needs to be more aggressive on new logos.

Here's a quick look at the revenue composition as of Q3 2025:

Revenue Category	Q3 2025 Amount/Percentage	Comparison/Context
Total Net Revenue	$51.0 million	A 7.5% year-over-year decline.
Local Revenue (incl. digital packages)	79% of Net Revenue	The core relationship-driven segment.
Digital Revenue Share	25% of Net Revenue	Up from 19% at this time last year.
New Business Revenue Share	14% of Net Revenue	Flat compared to Q3 2024.
Digital Segment Operating Margin (Same-Station)	28%	The highest in company history as of Q3 2025.

Dedicated digital Account Executives (AEs) for digital-first solutions

Beasley Broadcast Group is actively retooling its sales organization to align with a digitally led marketplace. Management stated they are 'aggressively retooling our sales org' and specifically 'adding dedicated digital AEs and digital sales managers in markets to accelerate adoption and execution.' This structural change is meant to pivot the sales approach towards direct, data-driven relationships, moving away from older, agency-driven models. The growth in the digital segment validates this push; same-station digital revenue grew approximately 28% year-over-year in Q3 2025.

Self-service digital platform for automated, transparent campaign management

A key action point to enhance this relationship is the planned launch of a self-serve digital platform in Q3 2025. This platform is designed to empower advertisers with real-time campaign management and analytics, which directly addresses the need for transparency and automation in digital ad buying. The goal here is to capture more value from the digital advertising chain. This focus on owned-and-operated platforms is driving the high margins seen in the digital segment, which reached 26.8% in Q2 2025 and improved to 28% on a same-station basis in Q3 2025.

Listener engagement via social media, apps, and live events

The relationship with the end-user-the listener-is crucial as it underpins the inventory sold to advertisers. Beasley radio stations reach nearly 19 million unique consumers weekly across all platforms, including over-the-air, online, and mobile devices. The company is seeing success in digital engagement efforts; as of the Q2 2025 report, their social media audience had grown over 8% compared to the previous year. Furthermore, the total team, covering broadcast, streaming, and podcasting, was up 7% year-over-year, reflecting an ability to attract and engage listeners across these varied touchpoints. The 'Audio Plus' revenue stream, which likely includes digital/event tie-ins, also showed strong sequential growth, reaching over $1.2 million in Q3, representing over 200% growth from Q2 2025.

Finance: draft 13-week cash view by Friday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Channels

You're looking at how Beasley Broadcast Group, Inc. (BBGI) gets its value proposition-local content and advertising reach-into the hands of its customers as of late 2025. The channel strategy is clearly split between the legacy over-the-air presence and the rapidly growing digital ecosystem.

Over-the-air broadcast via 54 AM/FM radio stations

The core of Beasley Broadcast Group, Inc. (BBGI)'s channel strategy still relies on its terrestrial radio footprint. As of the third quarter of 2025, the company owned and operated exactly 54 AM and FM radio stations across the US. These stations serve specific geographic markets, which is key for local advertising sales. The markets include places like Boston, MA, Philadelphia, PA, Detroit, MI, and Tampa-Saint Petersburg, FL. This physical presence is the foundation for their traditional revenue stream, even as digital takes a larger share.

Here's a quick look at the scale of the broadcast component relative to the overall revenue picture in Q3 2025:

Metric	Value (Q3 2025)
Total Net Revenue	$51.0 million
Total AM/FM Stations Operated	54
Local Revenue (Including Digital Packages) Share	79% of Net Revenue

Digital streaming and podcasting platforms (bPod Studios)

The digital side is where Beasley Broadcast Group, Inc. (BBGI) is actively pushing for growth and margin improvement. This includes digital streaming, which is likely tied to their station brands, and dedicated podcasting efforts, such as those coming out of bPod Studios. The success of this channel is evident in the financial reporting. Digital revenue is a significant and growing portion of the total.

The performance of these digital channels in the third quarter of 2025 shows clear momentum, even with overall revenue softness. You can see the financial impact clearly here:

• Digital revenue for Q3 2025 hit $13.0 million.
• This digital revenue represented 25% of the total net revenue for the quarter.
• Same-station digital revenue showed year-over-year growth of 28.5%.
• The digital segment operating margin reached 21%, or 28% on a same-station basis.
• Audio Plus revenue specifically surpassed $1.2 million in Q3 2025.
• This Audio Plus segment saw growth of over 200% compared to Q2 2025.

Owned-and-operated websites and mobile applications

These digital properties are the direct conduits for the streaming and podcasting content, and they are critical for capturing local direct digital advertising spend. They serve as the primary owned platform for audience engagement outside the traditional radio dial. The $13.0 million in digital revenue for the quarter is the aggregate result of these platforms working alongside social media efforts.

Social media platforms (Facebook, X) and email marketing

While specific direct revenue figures attributed solely to Facebook or X engagement aren't broken out separately from the overall digital bucket, these platforms are essential for driving traffic to the owned digital properties and for direct marketing campaigns. The focus on pivoting the sales organization towards direct, data-driven relationships suggests these channels are heavily used for targeted advertising and audience segmentation via email marketing lists cultivated from website and app usage. Revenue from new business, which is often digitally sourced, accounted for 14% of net revenue in Q3 2025, remaining flat year-over-year.

Finance: draft 13-week cash view by Friday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Customer Segments

You're looking at the core audience Beasley Broadcast Group, Inc. (BBGI) serves with its media assets as of late 2025. This is where the revenue actually comes from, and the mix is definitely shifting.

The company's reach into the local market remains substantial, though the composition of that local spend is evolving rapidly toward direct digital relationships, which management sees as key to future margin improvement.

The traditional radio listener base is still massive, providing the foundation for all advertising inventory, but the growth story is clearly in the digital segment, which now commands a significant portion of the total revenue pie.

Here's a breakdown of the key customer segments based on the latest reported figures from the 2025 fiscal year:

Customer Segment	Key Metric/Data Point	Latest Reported Value (2025)
Mass Market Listeners	Unique Weekly Consumers Reached	Nearly 19 million
Local Direct Advertisers	Local Revenue Share (including digital packages)	79% of net revenue (Q3 2025)
National and Local Agency Advertisers	Local Agency Revenue Year-over-Year Change	Fell roughly 17% (Q3 2025 context)
Political Advertisers	Example of Political Revenue Impact	Q3 2024 revenue included $2.7 million of political revenue

The shift in advertising spend is evident when you look at the performance of the agency-driven channels versus the direct and digital focus.

• Mass Market Listeners engage via over-the-air, online, and smartphone platforms.
• Digital revenue reached 25% of total net revenue in Q3 2025.
• Digital segment operating margin was reported at 21% for Q3 2025.
• New business revenue remained flat at 14% of net revenue in Q3 2025 compared to Q3 2024.
• Agency revenue declines were a primary driver of the Q1 2025 net revenue decrease of 10.1% year-over-year.

The company is actively retooling its sales organization to align with a modern, digitally led marketplace, adding dedicated digital Account Executives and sales managers to accelerate adoption.

For the first quarter of 2025, local revenue, which includes digital packages sold locally, accounted for 71% of net revenue. The focus on direct relationships is a stated strategic priority to strengthen the quality of earnings.

Political advertising revenue is a segment that can significantly impact quarterly comparisons, as seen when Q3 2025 revenue was compared excluding the $2.7 million from political in Q3 2024.

The decline in agency revenue has been persistent, with Q1 2025 net revenue down 10.1% year-over-year, and same-station revenue down 8.5%.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Cost Structure

The cost structure for Beasley Broadcast Group, Inc. (BBGI) is heavily influenced by the fixed and semi-fixed costs associated with operating a traditional broadcast platform, even as the company aggressively pursues efficiency gains.

Significant operating expenses for station and corporate overhead remain a major component. Management has been actively tackling this, reporting that total station operating and corporate expenses were reduced by $15 million year-to-date through the nine months ended September 30, 2025. This reduction reflects durable structural efficiency gains, not just temporary measures. Specifically, corporate expenses were nearly 50% lower than the prior year period in the third quarter of 2025. Station operating expenses saw an 8% decrease year-over-year in Q3 2025. The company recorded an operating loss of approximately $300 thousand in the third quarter of 2025.

The burden of financing remains a significant, non-operating cost. High interest expense on long-term debt totaled $3.3 million in Q3 2025. This figure was consistent with prior periods.

While specific figures for content licensing and talent costs for on-air programming are not explicitly detailed in the latest public reports, these costs are inherently part of the station operating expenses that the company is working to manage alongside other overhead. The company acknowledged the passing of a legendary voice, Pierre Robert, which underscores the importance and associated costs of key on-air talent.

Investment in the future platform is reflected in capital spending. Capital expenditures for digital and engineering projects totaled approximately $2.2 million in Q3 2025. This CapEx was primarily tied to the build-out of a combined centralized engineering center and studio relocation project in Charlotte, North Carolina, which is expected to reduce annual operating expenses by nearly $1 million in 2026.

Here's a quick look at the key expense and profitability metrics from the third quarter of 2025:

Metric	Amount (Q3 2025)
Net Revenue	$51.0 million
Interest Expense	$3.3 million
Capital Expenditures (CapEx)	$2.2 million
Operating Income (Loss)	($0.3 million)
Station Operating Income (SOI)	$4.9 million
Adjusted SOI (Excluding one-time items)	$5.9 million
Adjusted EBITDA (Non-GAAP)	$3.9 million

The company's focus on structural efficiency is evident in the cost-cutting initiatives, which aim to generate higher returns on every dollar of revenue.

• Total station operating and corporate expenses reduced year-to-date: $15 million.
• Projected full-year 2025 expense reduction target: $25-30 million.
• Digital segment operating margin: 21%.
• Digital revenue share of total net revenue: 25%.

Finance: review the impact of the $2.2 million Q3 CapEx on the Q4 cash flow forecast by next Tuesday.

Beasley Broadcast Group, Inc. (BBGI) - Canvas Business Model: Revenue Streams

You're looking at how Beasley Broadcast Group, Inc. (BBGI) actually brings in the cash as of late 2025, which is definitely a story of transition. The core business is still advertising, but the mix is shifting fast.

The total net revenue for the third quarter ended September 30, 2025, was reported at $51.0 million. That figure reflects continued softness in the traditional agency advertising market, but it's being partially offset by growth in the digital and local direct sales channels.

Traditional Radio Advertising (local and national spot sales)

While the overall revenue base is still heavily reliant on broadcast, the company is seeing weakness in the agency channels, both national and local. The CEO described the pace of revenue decline as unacceptable, signaling a stronger push toward direct advertiser relationships to stabilize this segment.

Digital Advertising Revenue

This is where Beasley Broadcast Group, Inc. is seeing clear validation of its strategy. Digital revenue showed strong year-over-year growth of 14.6% in Q3 2025. This segment is now a significant portion of the overall pie.

• Digital Advertising Revenue (Q3 2025): $13.0 million.
• Digital Revenue as a Percentage of Net Revenue (Q3 2025): 25%.
• Digital segment operating margin (Q3 2025): 21%.
• Same-station digital revenue growth (YoY): Approximately 28%.

Local Direct Sales (including digital packages, accounting for 79% of Q3 net revenue)

The pivot to direct relationships is evident in the sales mix. Local direct sales, which importantly include the digital packages sold directly to local businesses, represent the largest component of the revenue base. This focus is intended to strengthen the quality of earnings by moving away from volatile agency spending.

Here's a look at the Q3 2025 revenue composition based on the reported sales mix:

Revenue Component Category	Percentage of Net Revenue (Q3 2025)	Notes
Local Revenue (including digital packages)	79%	The core direct sales effort.
Revenue from New Business	14%	Flat compared to Q3 2024.
Digital Revenue (as a segment)	25%	This figure overlaps with Local Revenue as packages are included.

Proceeds from Asset Sales (e.g., $8.0 million from WPBB-FM sale in Q3 2025)

Beasley Broadcast Group, Inc. is actively managing its balance sheet through divestitures. These transactions provide non-operational cash flow used to reduce debt and strengthen the financial footing. You can definitely see this in the quarterly results.

• Proceeds from WPBB-FM sale (closed September 29, 2025): $8.0 million.
• Agreements entered for the sale of Ft. Myers market assets: Pending FCC approval.

Event marketing, sponsorship, and non-traditional revenue

Beyond the core advertising sales, there is a growing stream from non-traditional sources, often bundled with digital offerings. This area is showing explosive growth off a smaller base, which management is keen to scale.

For example, the Audio Plus revenue stream hit over $1.2 million in Q3 2025, which was more than a 200% growth rate compared to Q2 2025. That's the kind of high-margin growth they are targeting across the board.