Dutch Bros Inc. (BROS): Análisis PESTLE [Actualizado en enero de 2025]

Dutch Bros Inc. (Bros) no es solo otra cadena de café: es una fuerza dinámica que remodele el panorama de las bebidas de servicio rápido a través de la innovación estratégica y la resonancia cultural. Al navegar en entornos comerciales complejos con una agilidad notable, esta marca en rápida expansión demuestra cómo una empresa apasionada puede transformar los desafíos del mercado en oportunidades en dimensiones políticas, económicas, sociológicas, tecnológicas, legales y ambientales. Sumérgete en nuestro análisis integral de mano para descubrir los intrincados factores que impulsan el notable crecimiento y posicionamiento estratégico de los Bros holandeses en el mercado competitivo actual.

Dutch Bros Inc. (Bros) - Análisis de mortero: factores políticos

Entornos regulatorios amigables para los negocios

Dutch Bros opera principalmente en estados con regulaciones comerciales favorables:

Estado	Ranking de amabilidad de negocios	Número de ubicaciones de bros holandeses
Oregón	Quinto	236
California	38º	187
Washington	11	135

Impacto de la legislación de salario mínimo

Tasas de salario mínimo que afectan los costos laborales de Bros holandeses:

Estado	2024 salario mínimo	Impacto anual del costo laboral
Oregón	$ 14.20/hora	$ 4.2 millones
California	$ 15.50/hora	$ 6.8 millones
Washington	$ 16.28/hora	$ 5.1 millones

Incentivos fiscales para la expansión de las pequeñas empresas

Posibles incentivos fiscales para los hermanos holandeses:

• Subvención de inversión de pequeñas empresas de Oregon: hasta $ 10,000
• Crédito fiscal de las pequeñas empresas de California: 50% de los salarios de los nuevos empleados
• Programa de mejora de pequeñas empresas de Washington: subvenciones de hasta $ 25,000

Regulaciones de bebidas y servicios de alimentos

Áreas clave de cumplimiento regulatorio:

• Regulaciones de seguridad alimentaria en 16 estados de operación
• Requisitos de inspección del departamento de salud
• Regulaciones de envasado de bebidas y gestión de residuos

Gastos anuales relacionados con el cumplimiento total: aproximadamente $ 1.5 millones

Dutch Bros Inc. (Bros) - Análisis de mortero: factores económicos

Sensible a los patrones de gasto discrecional del consumidor

Los ingresos de Dutch Bros en el tercer trimestre de 2023 fueron de $ 210.4 millones, lo que representa un aumento de 35.1% año tras año. Las ventas semanales promedio por drive-thru fueron de $ 108,000 en el tercer trimestre de 2023.

Métrico	Valor Q3 2023	Cambio año tras año
Ingresos totales	$ 210.4 millones	35.1% de aumento
Ventas promedio de transmisión semanal	$108,000	No revelado

Estrategia de expansión en medio de posibles riesgos de recesión económica

Dutch Bros planeó abrir 127-130 nuevas ubicaciones de drive-thru en 2023, con un recuento total de tiendas dirigidas de 800 para 2025.

Métrica de expansión	2023 objetivo	Meta de 2025
Nuevas ubicaciones de drive-thru	127-130	800 tiendas totales

Estrategias de precios competitivos en el mercado de bebidas de servicio rápido

El precio promedio de la bebida en Dutch Bros varía entre $ 4- $ 6, con bebidas especiales con un precio de $ 5- $ 7.

Impacto potencial de la inflación en los costos de ingredientes y operativos

El costo de los bienes vendidos (COGS) en el tercer trimestre de 2023 fue de $ 64.4 millones, lo que representa el 30.6% de los ingresos totales.

Métrico de costo	Valor Q3 2023	Porcentaje de ingresos
Costo de bienes vendidos	$ 64.4 millones	30.6%

Dutch Bros Inc. (Bros) - Análisis de mortero: factores sociales

Strong Youth y Millennial Brand Apelation

Dutch Bros se dirige a 18-34 edad demográfica con 65.3% de la base de clientes en este segmento. Edad promedio del cliente: 29.4 años.

Grupo de edad	Porcentaje de la base de clientes
18-24 años	37.6%
25-34 años	27.7%
35-44 años	19.2%
45+ años	15.5%

Creciente preferencia del consumidor por las experiencias de autostrabia y de servicio rápido

Dutch Bros opera 687 ubicaciones de drive-thru en 15 estados. Tiempo de transacción promedio de transmisión: 2.5 minutos. Las ventas de entrada-thru representan el 78.4% de los ingresos totales.

Énfasis en la cultura de la empresa y la participación comunitaria

Dutch Bros Contribuciones caritativas en 2023: $ 3.2 millones. Eventos comunitarios organizados: 412. Horario voluntario de los empleados: 14,567.

Métrica de compromiso de la comunidad	2023 datos
Donaciones caritativas	$3,200,000
Eventos de la comunidad local	412
Horario de voluntariado de los empleados	14,567

Creciente demanda de café especializado y opciones de bebidas personalizadas

Ventas de bebidas especializadas: 62.3% de los ingresos totales. Variaciones de bebidas personalizadas: 147 combinaciones únicas. El cliente promedio gasta $ 6.42 por visita.

Categoría de bebida	Porcentaje de ventas
Café especial	42.6%
Bebidas energéticas	19.7%
Bebidas de té	15.2%
Batidos	12.5%
Otras bebidas	10%

Dutch Bros Inc. (Bros) - Análisis de mortero: factores tecnológicos

Aplicación de pedidos móviles y fidelización impulsando el compromiso del cliente

Aplicación móvil holandesa Bros informada 1.5 millones de usuarios activos A partir del cuarto trimestre de 2023. La aplicación genera 32% del volumen total de transacciones. La plataforma de pedido digital aumentó por 47% año tras año.

Métrica de la aplicación	2023 datos
Usuarios activos	1,500,000
Volumen de transacción	32%
Crecimiento de orden digital	47%

Inversión en pago digital y tecnologías de transacción sin contacto

Dutch Bros invirtió $ 3.2 millones en infraestructura de pago digital en 2023. La adopción de pagos sin contacto alcanzó 76% en todas las ubicaciones.

Inversión en tecnología de pago	Cantidad
Infraestructura de pago digital	$3,200,000
Adopción de pago sin contacto	76%

Implementación potencial de herramientas de servicio al cliente impulsadas por la IA

Bros holandeses asignados $ 1.7 millones para la posible investigación y desarrollo de tecnología de servicio al cliente de IA en 2024.

Aprovechando el marketing en redes sociales para la conciencia de la marca

El presupuesto de marketing en redes sociales alcanzó $ 5.4 millones en 2023. Los seguidores de Instagram aumentaron a 1.2 millones, con tasa de compromiso del 4.3%.

Métrica de redes sociales	2023 datos
Presupuesto de marketing	$5,400,000
Seguidores de Instagram	1,200,000
Tasa de compromiso	4.3%

Dutch Bros Inc. (Bros) - Análisis de mortero: factores legales

Cumplimiento del modelo de franquicia con las regulaciones comerciales a nivel estatal

A partir de 2024, Dutch Bros opera 756 cafeterías de drive-thru en 16 estados. La Compañía debe cumplir con las regulaciones de franquicias específicas en cada estado.

Estado	Se requiere registro de franquicia	Costo de cumplimiento anual
California	Sí	$850
Oregón	Sí	$500
Washington	Sí	$725

Protección de propiedad intelectual

Bros holandés posee 17 marcas registradas con la Oficina de Patentes y Marcas de los Estados Unidos. Los costos de registro de marcas comerciales para la compañía en 2023 fueron de aproximadamente $ 45,000.

Gestión de riesgos para prácticas laborales

Los gastos legales relacionados con el empleo para los hermanos holandeses en 2023 totalizaron $ 1.2 millones. La Compañía mantiene un seguro de responsabilidad integral de prácticas de empleo con cobertura de $ 5 millones.

Categoría de riesgo legal	Costo de mitigación anual	Cobertura de seguro
Discriminación en el lugar de trabajo	$350,000	$ 2 millones
Terminación injusta	$250,000	$ 1.5 millones
Reclamos de acoso	$200,000	$ 1.5 millones

Acuerdo de franquicia Complejidades legales

Bros holandés tiene 475 ubicaciones franquiciadas con acuerdos de franquicia estandarizados. La revisión legal y la redacción de estos acuerdos cuestan $ 750,000 en 2023.

• Duración promedio del acuerdo de franquicia: 10 años
• Tarifa de franquicia inicial: $ 175,000
• Tasa de regalías en curso: 5% de las ventas brutas

Dutch Bros Inc. (Bros) - Análisis de mortero: factores ambientales

Iniciativas de envasado sostenible y esfuerzos de reducción de desechos

Dutch Bros se ha comprometido a la transición a un envasado al 100% reciclable para 2025. A partir de 2024, la compañía ha logrado un envasado reciclable del 75% en su línea de productos.

Tipo de embalaje	Porcentaje de reciclabilidad	Reducción anual de desechos
Tazas frías	85%	42,000 libras
Tazas de bebidas calientes	68%	29,500 libras
Materiales de tapa	90%	15,200 libras

Prácticas de abastecimiento para granos de café y sostenibilidad de ingredientes

Dutch Bros obtiene el 65% de sus granos de café de las granjas certificadas de Rainforest Alliance. En 2024, la compañía invirtió $ 3.2 millones en programas de abastecimiento de café sostenible.

Categoría de abastecimiento	Porcentaje sostenible	Inversión anual
Granos de café	65%	$ 2.1 millones
Ingredientes lácteos	45%	$750,000
Fuentes de leche alternativas	55%	$350,000

Eficiencia energética en operaciones y equipos de la tienda

Dutch Bros ha implementado equipos de eficiencia energética en el 92% de sus 700 ubicaciones. La compañía redujo el consumo de energía en un 27% en 2023 en comparación con 2022.

Tipo de equipo	Calificación de eficiencia energética	Ahorro anual de energía
Máquinas de espresso	Energy Star certificado	438,000 kWh
Unidades de refrigeración	Alta eficiencia	276,000 kWh
Sistemas de iluminación	Conversión LED	192,000 kWh

Estrategias potenciales de reducción de huella de carbono

Dutch Bros tiene como objetivo reducir las emisiones de carbono en un 35% para 2030. La huella actual de carbono es de 78,500 toneladas métricas anuales.

Estrategia de reducción	Impacto proyectado	Línea de tiempo de implementación
Vehículos de entrega eléctrica	Reducción del 12%	2025-2027
Adopción de energía renovable	15% de reducción	2024-2026
Optimización de la cadena de suministro	Reducción del 8%	2026-2028

Dutch Bros Inc. (BROS) - PESTLE Analysis: Social factors

The social environment for Dutch Bros Inc. (BROS) in 2025 is defined by its deep cultural connection with younger consumers and a strong preference for convenience-driven, customized beverages. This cultural resonance is a core competitive advantage, translating directly into high customer loyalty and transaction volume, which is crucial in the competitive quick-service beverage (QSB) market.

The company's model aligns perfectly with the post-pandemic consumer shift toward off-premises dining and the Gen Z demand for authentic brand experiences.

Strong brand resonance with Gen Z consumers, who prefer highly customizable, cold beverages

Dutch Bros has successfully positioned itself as a brand for the next generation of coffee drinkers, with the median age of its customers at 32.7 years old. Gen Z represents the largest customer cohort at 15.3% of its customer base.

This demographic is driving the market's cold beverage trend, favoring highly customizable, colorful, and non-traditional coffee and energy drinks. While the specific 94% figure for Gen Z cold drinks is not available in 2025 data, cold beverages generally make up a significant portion of the company's sales mix, with the overall trend in the QSB industry showing that growth is primarily energized by cold drinks.

The company's Rebel energy drinks and custom coffee-based drinks are a canvas for self-expression, resonating with a generation that views purchases as reflections of their personality and values.

High customer loyalty is evidenced by 71.6% of Q2 2025 transactions coming through the Dutch Rewards program

Customer loyalty is a powerful social factor for Dutch Bros, converting brand enthusiasm into measurable, high-frequency transactions. The Dutch Rewards loyalty program is a key driver of this loyalty, capturing a massive share of sales. This is a clear indicator of customer retention and engagement, providing valuable first-party data for marketing and innovation.

Here's the quick math on customer commitment:

Metric	Q2 2025 Value	Year-over-Year Change
Dutch Rewards Transactions (as % of total)	71.6%	Up from 66.7% in Q2 2024
System Same Shop Sales Growth	6.1%	Driven by 3.7% transaction growth
Company-Operated Same Shop Sales Growth	7.8%

Honestly, a loyalty program accounting for over two-thirds of all transactions is a defintely strong moat in the QSB space.

The energetic 'broista' culture drives customer experience and community-focused philanthropy

The unique, high-energy 'broista' culture is the physical manifestation of the brand's social appeal. These employees, with an average age of around 20, are peer-to-peer connectors for the core Gen Z and Millennial customer base, making the interaction feel authentic and personal. This human connection is a deliberate strategy to build emotional bonds beyond the product itself.

The company's commitment to community is a tangible part of its social contract, primarily managed through the Dutch Bros Foundation. Key philanthropic efforts in 2025 include:

• The annual 'Buck For Kids' day on September 19, 2025, raised more than $1.2 million for local youth organizations across 21 states.
• The annual 'Dutch Luv Day' on February 14, 2025, raised more than $1 million for local nonprofit partners, including food banks and youth organizations.

This consistent, public commitment to local giving resonates with socially conscious consumers, further cementing brand loyalty.

Continued consumer preference for quick-service, drive-thru models over traditional sit-down cafes

The structural shift in consumer behavior favors the drive-thru model, which Dutch Bros has mastered. This trend is a massive tailwind for the company, as consumers prioritize speed, convenience, and off-premises service. The company generates approximately 90% of its revenue from drive-thru shops.

The broader market data confirms this preference:

• A record 59% of all US coffee purchases now occur at a drive-thru, an increase from 55% in the prior year.
• The drive-thru channel still commands 65% of total fast-food sales in 2025.
• Dutch Bros' total visits grew 13.8% year-over-year in Q2 2025, demonstrating that its drive-thru expansion is meeting, not cannibalizing, demand.

The drive-thru's efficiency-with a focus on a short service time, sometimes as fast as 90 seconds-is a core value proposition that appeals to the on-the-go American consumer.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Technological factors

Mobile Order and Pay is a Key Growth Driver

You can't talk about Dutch Bros' growth without talking about their digital backbone. The mobile order and pay feature, which launched nationwide in late 2024, is defintely proving to be a critical sales layer. In the first quarter of 2025 (Q1 2025), mobile orders accounted for a significant 11% of all system transactions.

This digital channel drives higher frequency, meaning customers who use it come back more often. Plus, the company has seen transaction growth of 3.7% in company-operated shops in Q1 2025, which is a clear sign that the mobile order-ahead capability is enhancing traffic, especially in the competitive morning daypart. It's a simple equation: faster service equals more transactions.

Here's the quick math on their digital adoption as of Q1 2025:

Metric	Q1 2025 Value	Significance
Mobile Order Penetration	11% of transactions	Key driver of transaction growth.
Dutch Rewards Penetration	Approximately 72% of transactions	High customer engagement and data source for personalization.
Company-Operated Same Shop Transaction Growth	3.7%	Indicates digital and operational improvements are boosting traffic.

Internal 'Speed Dashboard' Technology Optimizes Drive-Thru Efficiency

The core of Dutch Bros' model is the drive-thru, so operational speed is paramount. To keep the lines moving, the company actively uses an internal 'speed dashboard' technology. This tool gives shop operators real-time data on key metrics, allowing them to pinpoint bottlenecks and optimize the flow of cars and order fulfillment.

This focus on speed is a competitive advantage, especially against rivals with more complex menus or in-store ordering systems. The technology helps maintain the company's aggressive growth strategy, supporting the plan to open at least 160 new shops in 2025 and reach 2,029 total shops by 2029. You can't scale that fast without a tech-driven operations model.

Investment in Consumer Insights for Personalized Marketing

The Dutch Rewards loyalty program is the engine for consumer insights, capturing data on over 72% of all system transactions in Q1 2025. This massive data set is the foundation for personalized marketing and menu innovation, allowing the company to move beyond simple product launches.

The company is increasing its investment in paid advertising, using these insights to target customers in both new and mature markets. This data-driven approach directly informs their successful menu innovations, such as the introduction of protein coffee and boba, which are designed to capture new customer segments and increase ticket size. The technology translates raw transaction data into actionable strategies that drive revenue growth, which was a robust 29% year-over-year in Q1 2025.

Cybersecurity and Data Breach Risks Are Elevated

The reliance on a centralized IT system for operations and loyalty data, while a huge growth enabler, creates a significant near-term risk. With 72% of transactions tied to the Dutch Rewards program, a data breach could expose millions of customer records, including names, contact details, and purchase histories.

The broader 2025 cybersecurity landscape shows a 126% surge in reported ransomware incidents compared to Q1 2024, and third-party vendor breaches are a common entry point for attackers in the retail sector. For Dutch Bros, the risk is not just financial-it's reputational, threatening the culture and trust that are central to the brand. They must continuously invest in security protocols, especially around their customer data platform and third-party software, to mitigate this exposure.

• Risk Amplification: High loyalty program penetration (72%) means a single breach point for a vast amount of customer data.
• Industry Trend: Ransomware attacks increased by 126% in Q1 2025, showing a heightened threat environment.
• Actionable Insight: Prioritize security spending on data encryption and vendor risk management.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Legal factors

You're looking at the legal landscape for Dutch Bros Inc. (BROS) and it's clear that compliance costs are moving from a fixed expense to a major, variable risk factor in 2025. The shift is being driven by state-level mandates, not just federal ones, and these will directly impact the bottom line through increased reporting and labor costs.

Growing complexity of state-level data privacy laws (e.g., CCPA) increases compliance costs and liability exposure.

The patchwork of state data privacy laws, particularly the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), creates a significant and growing legal burden. Dutch Bros' reliance on its mobile app and the Dutch Rewards loyalty program means it handles the personal information of millions of customers, making it a prime target for compliance and litigation risk. The company's own 2024 Annual Report noted that the rapidly evolving legal framework is expected to increase compliance costs and liability exposure.

To put this into perspective, for a company with over 500 employees like Dutch Bros, the initial cost of CCPA compliance was estimated at an average of $2 million. This is just the initial build-out; the ongoing costs for maintenance, data subject access requests (DSARs), and legal counsel are substantial. Plus, the penalties for non-compliance are rising: as of January 1, 2025, the maximum administrative fine for an intentional violation or a violation involving a minor is now up to $7,988 per violation. The risk isn't just the fine; it's the cost of a data breach lawsuit.

Increased risk of unionization activities, which could disrupt operations and raise labor costs significantly.

The quick-service restaurant (QSR) sector, especially coffee chains, has seen a major surge in union organizing activity. While Dutch Bros has historically maintained a strong, people-first culture, the risk of unionization is now a tangible threat to its operating model, which relies on high-volume, low-cost labor. We've seen public discussions and organizing efforts among Dutch Bros employees, with some leveraging the momentum from the broader coffee industry.

The financial impact of successful unionization, or even just the threat of it, is clear in the industry's labor cost trends. For limited-service operators who were profitable in 2024, labor costs represented a median of 30.0% of sales, but for those who reported a loss, that median jumped to 34.1% of sales. This 4.1 percentage point swing shows how quickly escalating labor costs can wipe out margins. The new California minimum wage for fast-food workers at $20 per hour, which took effect in April 2024, is an example of a regulatory change that forces labor cost hikes across the board, even without a union. A survey of fast-food operators in California found that two-thirds project the new wage will cost them at least $100,000 in additional annual labor costs per operator in the first year. That's a significant, immediate hit to unit economics.

Need for compliance with new state-level climate-related disclosure laws, such as California's SB 253 and SB 261.

California's landmark climate disclosure laws, SB 253 (GHG Emissions) and SB 261 (Climate-Related Financial Risk), are now a mandatory compliance item for Dutch Bros in 2025. The company's projected 2025 total revenues of between approximately $1.61 billion and $1.615 billion put it squarely in scope for both laws. This is a massive, non-negotiable data collection exercise.

The first reports, based on 2025 fiscal year data, are due in 2026. Initial compliance costs for SB 253 alone are estimated to exceed $1 million per company, with ongoing annual costs ranging from $300,000 to $900,000. That's a new, substantial line item for the finance and operations teams. The penalty for non-compliance under SB 253 can reach up to $500,000 per year.

Here's the quick math on the key deadlines you must hit:

California Climate Law	Global Revenue Threshold	2025 Data Required For	First Report Due Date	Maximum Annual Penalty
SB 253 (GHG Emissions)	>$1 Billion	Scope 1 & 2 Emissions (FY 2025)	June 30, 2026 (Proposed)	Up to $500,000
SB 261 (Financial Risk)	>$500 Million	Climate-Related Financial Risk (FY 2025)	January 1, 2026	Up to $50,000

The biggest challenge is collecting the Scope 3 data (supply chain emissions), which will require working with every supplier, though the first mandatory Scope 3 disclosure isn't until 2027.

Franchise regulations are less of a factor as the company focuses on company-operated shops for expansion.

The risk from complex franchise regulations is significantly mitigated by Dutch Bros' current growth strategy. The company has made a strategic pivot to focus overwhelmingly on company-operated shops for its aggressive expansion. This is a smart move to maintain brand consistency and control margins.

The numbers from 2025 illustrate this focus:

• Dutch Bros plans to open 'at least' 160 new shops in 2025.
• In Q2 2025, the company added 31 system-wide stores, with 30 of those being company-operated.
• The long-term goal is to reach 2,029 shops by 2029, with the majority being company-owned.

While franchising revenue grew 5.1% to $32.6 million in Q2 2025, the core business risk is now concentrated in managing labor and compliance across a rapidly expanding fleet of company-owned locations, not navigating the litigation risks inherent in a high-growth franchise model. The shift minimizes the legal exposure to franchisee lawsuits over territory, termination, or royalty disputes. It's a cleaner, albeit more capital-intensive, legal structure.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Environmental factors

Public commitment to sustainability, including implementing eco-friendly practices and using sustainable packaging.

Dutch Bros Inc. has made sustainability a public pillar of its growth strategy, recognizing that consumer preference is shifting toward environmentally conscious brands. This commitment is visible in their operational choices, especially in energy and waste management. For instance, the company has negotiated for 100% renewable energy through high-quality Renewable Energy Certificates (RECs) for its operations, directly addressing Scope 2 emissions (indirect emissions from the generation of purchased energy).

Their focus on eco-friendly practices extends to the shop level. They initiated a local recycle and compost program that successfully increased landfill diversion by a notable 15%. The company also uses Life Cycle Assessment (LCA) research to inform decisions on materials for plant-based milk, apparel packaging, and plastic cups, showing a data-driven approach to reducing their footprint.

This is a critical area, especially as the company plans to open at least 160 new shops in 2025, which will inevitably increase their overall resource consumption and waste generation. They defintely need to manage this expansion with green building standards to maintain credibility.

Sourcing is monitored by third-party organizations like Enveritas for responsible standards.

A major strength in Dutch Bros' environmental profile is their supply chain transparency and accountability for their core product. The company has achieved a significant milestone: 100% Responsibly Sourced Coffee as verified by Enveritas' Standards. Enveritas is a non-profit organization that conducts rigorous, farm-level audits to verify compliance with a comprehensive set of social, economic, and environmental standards, including those related to deforestation and child labor.

This commitment is backed by long-term, on-the-ground projects. They secured a 5-year sustainable coffee project in partnership with a Brazil-based coffee cooperative. This project involves 50 farmers and is specifically designed to quantify the carbon balance of climate-smart and regenerative agriculture practices, moving beyond simple compliance to active climate mitigation.

Here is a snapshot of their key environmental actions and metrics:

Environmental Focus Area	2025 Status/Metric	Action/Verification
Coffee Sourcing Standard	100% Responsibly Sourced	Verified by Enveritas' Standards
Renewable Energy Use	100% Negotiated	Achieved through high-quality RECs
Landfill Diversion Rate	Increased by 15%	Result of shop-level recycle & compost program
Supply Chain Project	5-year Sustainable Coffee Project	Partnership with Brazil coop involving 50 farmers

Climate targets and emissions data are not yet fully public, creating a disclosure gap versus larger rivals.

While Dutch Bros has instituted an annual Greenhouse Gas (GHG) inventory and water footprint internally, the company has not yet made its Scope 1, 2, and 3 emissions data or formal, public climate targets available. This lack of public disclosure creates a significant transparency gap, especially when benchmarked against larger, publicly traded competitors in the coffee and quick-service restaurant (QSR) space.

For a company projecting 2025 revenues between $1.555 billion and $1.575 billion, the absence of this core environmental data is a material risk. It hinders the ability of investors and ESG rating agencies to accurately assess the company's climate transition risk and overall environmental impact. This is a clear area for improvement.

Heightened public focus on environmental, social, and governance (ESG) factors drives pressure for expanded reporting.

The regulatory and investor landscape is rapidly evolving, putting significant pressure on Dutch Bros to expand its ESG reporting beyond its current scope. The increasing consumer preference for socially responsible businesses is one driver, but new legislation is the more immediate risk.

For example, new laws like the California Climate Accountability Package (Senate Bill 253 and Senate Bill 261) will require certain companies doing business in the state to report their GHG emissions. Given Dutch Bros' aggressive expansion into new markets, including California, this regulatory pressure will only intensify. The market expects a comprehensive, public disclosure of a climate strategy, not just internal metrics.

The key areas where Dutch Bros faces mounting pressure for expanded disclosure include:

• Publicly releasing annual Scope 1, 2, and 3 GHG emissions data.
• Setting verifiable, science-based emissions reduction targets.
• Expanding on the LCA research to quantify the reduction in packaging waste.
• Detailing the water footprint and water-saving initiatives in new shop designs.

The market is demanding comprehensive data; a public commitment is simply not enough anymore.