Dutch Bros Inc. (Bros): Análise de Pestle [Jan-2025 Atualizada]

Dutch Bros Inc. (BROs) não é apenas mais uma cadeia de café-é uma força dinâmica que remodela o cenário de bebidas de serviço rápido por meio de inovação estratégica e ressonância cultural. Ao navegar em ambientes de negócios complexos com notável agilidade, essa marca em rápida expansão demonstra como uma empresa apaixonada pode transformar desafios do mercado em oportunidades em dimensões políticas, econômicas, sociológicas, tecnológicas, legais e ambientais. Mergulhe em nossa análise abrangente de pestle para descobrir os fatores complexos que impulsionam o notável crescimento e posicionamento estratégico de Bros holandês no mercado competitivo de hoje.

Dutch Bros Inc. (Bros) - Análise de Pestle: Fatores Políticos

Ambientes regulatórios favoráveis ​​aos negócios

O holandês Bros opera principalmente em estados com regulamentos comerciais favoráveis:

Estado	Facilidade de negócios	Número de locais holandeses dos Bros
Oregon	5º	236
Califórnia	38º	187
Washington	11º	135

Impacto de legislação salarial mínima

Taxas de salário mínimo que afetam os custos de mão -de -obra holandês Bros:

Estado	2024 salário mínimo	Impacto anual do custo da mão -de -obra
Oregon	$ 14,20/hora	US $ 4,2 milhões
Califórnia	US $ 15,50/hora	US $ 6,8 milhões
Washington	$ 16,28/hora	US $ 5,1 milhões

Incentivos fiscais para expansão de pequenas empresas

Incentivos fiscais potenciais para Bros holandês:

• Grant do Oregon Small Business Investment: até US $ 10.000
• Crédito tributário de pequenas empresas da Califórnia: 50% dos novos salários de funcionários
• Programa de melhoria de pequenas empresas de Washington: concede até US $ 25.000

Regulamentos de bebidas e serviços de alimentação

Principais áreas de conformidade regulatória:

• Regulamentos de segurança alimentar em 16 estados de operação
• Requisitos de inspeção do departamento de saúde
• Regulamentos de embalagem e gerenciamento de resíduos de bebidas

Despesas anuais relacionadas à conformidade total: aproximadamente US $ 1,5 milhão

Dutch Bros Inc. (Bros) - Análise de Pestle: Fatores Econômicos

Sensível aos padrões de gastos discricionários do consumidor

A receita holandesa dos Bros no terceiro trimestre de 2023 foi de US $ 210,4 milhões, representando um aumento de 35,1% ano a ano. As vendas semanais médias por drive-thru foram de US $ 108.000 no terceiro trimestre de 2023.

Métrica	Q3 2023 Valor	Mudança de ano a ano
Receita total	US $ 210,4 milhões	Aumento de 35,1%
Vendas médias semanais de drive-thru	$108,000	Não divulgado

Estratégia de expansão em meio a riscos potenciais de recessão econômica

Os Bros holandeses planejavam abrir 127-130 novos locais drive-thru em 2023, com uma contagem total de lojas direcionadas de 800 até 2025.

Métrica de expansão	2023 Target	2025 gol
Novos locais drive-thru	127-130	800 lojas totais

Estratégias de preços competitivos no mercado de bebidas de serviço rápido

O preço médio da bebida na Dutch Bros varia entre US $ 4 e US $ 6, com bebidas especiais ao preço de US $ 5 e US $ 7.

Impacto potencial da inflação nos custos de ingredientes e operacionais

O custo dos bens vendidos (COGs) no terceiro trimestre de 2023 foi de US $ 64,4 milhões, representando 30,6% da receita total.

Métrica de custo	Q3 2023 Valor	Porcentagem de receita
Custo de mercadorias vendidas	US $ 64,4 milhões	30.6%

Dutch Bros Inc. (Bros) - Análise de Pestle: Fatores sociais

Recurso da marca Youth e Millennial

O holandês Bros tem como alvo 18-34 dados demográficos da idade, com 65,3% da base de clientes neste segmento. Idade média do cliente: 29,4 anos.

Faixa etária	Porcentagem de base de clientes
18-24 anos	37.6%
25-34 anos	27.7%
35-44 anos	19.2%
45 anos ou mais	15.5%

Crescente preferência do consumidor por drive-thru e experiências de serviço rápido

O holandês Bros opera 687 localizações drive-thru em 15 estados. Tempo médio de transação drive-thru: 2,5 minutos. As vendas de drive-thru representam 78,4% da receita total.

Ênfase na cultura da empresa e no envolvimento da comunidade

Contribuições de caridade holandesas em 2023: US $ 3,2 milhões. Eventos comunitários hospedados: 412. Horário de voluntariado dos funcionários: 14.567.

Métrica de engajamento da comunidade	2023 dados
Doações de caridade	$3,200,000
Eventos da comunidade local	412
Horário de voluntariado dos funcionários	14,567

A crescente demanda por café especial e opções de bebidas personalizadas

Vendas especiais de bebidas: 62,3% da receita total. Variações de bebidas personalizadas: 147 combinações exclusivas. O cliente médio gasta US $ 6,42 por visita.

Categoria de bebida	Porcentagem de vendas
Café especial	42.6%
Bebidas energéticas	19.7%
Bebidas de chá	15.2%
Smoothies	12.5%
Outras bebidas	10%

Dutch Bros Inc. (Bros) - Análise de Pestle: Fatores tecnológicos

Aplicativo de pedidos e fidelidade móvel que impulsiona o envolvimento do cliente

Aplicativo móvel holandês Bros relatado 1,5 milhão de usuários ativos A partir do quarto trimestre 2023. O aplicativo gera 32% do volume total de transações. Plataforma de pedidos digitais aumentada por 47% ano a ano.

Métrica de aplicativo	2023 dados
Usuários ativos	1,500,000
Volume de transação	32%
Crescimento de pedidos digitais	47%

Investimento em tecnologias de pagamento digital e transação sem contato

Bros holandês investiram US $ 3,2 milhões na infraestrutura de pagamento digital em 2023. A adoção de pagamento sem contato alcançada 76% em todos os locais.

Investimento em tecnologia de pagamento	Quantia
Infraestrutura de pagamento digital	$3,200,000
Adoção de pagamento sem contato	76%

Implementação potencial de ferramentas de atendimento ao cliente orientadas a IA

Bros holandeses alocados US $ 1,7 milhão Para uma potencial pesquisa e pesquisa em tecnologia de atendimento ao cliente da IA ​​em 2024.

Aproveitando o marketing de mídia social para reconhecimento da marca

Orçamento de marketing de mídia social alcançado US $ 5,4 milhões em 2023. Os seguidores do Instagram aumentaram para 1,2 milhão, com taxa de engajamento de 4,3%.

Métrica de mídia social	2023 dados
Orçamento de marketing	$5,400,000
Seguidores do Instagram	1,200,000
Taxa de engajamento	4.3%

Dutch Bros Inc. (Bros) - Análise de Pestle: Fatores Legais

Modelo de franquia Conformidade com os regulamentos de negócios em nível estadual

A partir de 2024, a Dutch Bros opera 756 cafés drive-thru em 16 estados. A empresa deve cumprir com regulamentos específicos de franquia em cada estado.

Estado	Registro de franquia necessário	Custo anual de conformidade
Califórnia	Sim	$850
Oregon	Sim	$500
Washington	Sim	$725

Proteção à propriedade intelectual

Holandês Bros mantém 17 marcas registradas com o escritório de patentes e marcas registradas dos Estados Unidos. Os custos de registro de marca registrada da empresa em 2023 foram de aproximadamente US $ 45.000.

Gerenciamento de riscos para práticas de emprego

As despesas legais relacionadas ao emprego para holandês Bros em 2023 totalizaram US $ 1,2 milhão. A Companhia mantém um seguro abrangente de responsabilidade de responsabilidade de trabalho com cobertura de US $ 5 milhões.

Categoria de risco legal	Custo anual de mitigação	Cobertura de seguro
Discriminação no local de trabalho	$350,000	US $ 2 milhões
Rescisão injusta	$250,000	US $ 1,5 milhão
Reivindicações de assédio	$200,000	US $ 1,5 milhão

Contrato de franquia Complexidades legais

Holandês bros tem 475 locais franqueados com acordos de franquia padronizados. A revisão legal e a redação desses acordos custam US $ 750.000 em 2023.

• Comprimento médio de contrato de franquia: 10 anos
• Taxa inicial de franquia: US $ 175.000
• Taxa de royalties em andamento: 5% das vendas brutas

Dutch Bros Inc. (Bros) - Análise de Pestle: Fatores Ambientais

Iniciativas de embalagem sustentável e esforços de redução de resíduos

A Dutch Bros se comprometeu a fazer a transição para embalagens 100% recicláveis ​​até 2025. A partir de 2024, a empresa alcançou 75% de embalagens recicláveis ​​em sua linha de produtos.

Tipo de embalagem	Porcentagem de reciclabilidade	Redução anual de resíduos
Xícaras frias	85%	42.000 libras
Copos de bebidas quentes	68%	29.500 lbs
Materiais de tampa	90%	15.200 lbs

Práticas de fornecimento para grãos de café e sustentabilidade dos ingredientes

O holandês Bros fontes 65% de seus grãos de café da Rainforest Alliance Certified Farms. Em 2024, a empresa investiu US $ 3,2 milhões em programas sustentáveis ​​de fornecimento de café.

Categoria de fornecimento	Porcentagem sustentável	Investimento anual
Grãos de café	65%	US $ 2,1 milhões
Ingredientes lácteos	45%	$750,000
Fontes alternativas de leite	55%	$350,000

Eficiência energética nas operações e equipamentos da loja

A Dutch Bros implementou equipamentos com eficiência energética em 92% de seus 700 locais. A empresa reduziu o consumo de energia em 27% em 2023 em comparação com 2022.

Tipo de equipamento	Classificação de eficiência energética	Economia anual de energia
Máquinas de café expresso	Energy Star certificado	438.000 kWh
Unidades de refrigeração	Alta eficiência	276.000 kWh
Sistemas de iluminação	Conversão de LED	192.000 kWh

Potenciais estratégias de redução de pegada de carbono

O holandês Bros visa reduzir as emissões de carbono em 35% até 2030. A pegada de carbono atual é de 78.500 toneladas métricas anualmente.

Estratégia de redução	Impacto projetado	Linha do tempo da implementação
Veículos de entrega elétrica	12% de redução	2025-2027
Adoção de energia renovável	15% de redução	2024-2026
Otimização da cadeia de suprimentos	Redução de 8%	2026-2028

Dutch Bros Inc. (BROS) - PESTLE Analysis: Social factors

The social environment for Dutch Bros Inc. (BROS) in 2025 is defined by its deep cultural connection with younger consumers and a strong preference for convenience-driven, customized beverages. This cultural resonance is a core competitive advantage, translating directly into high customer loyalty and transaction volume, which is crucial in the competitive quick-service beverage (QSB) market.

The company's model aligns perfectly with the post-pandemic consumer shift toward off-premises dining and the Gen Z demand for authentic brand experiences.

Strong brand resonance with Gen Z consumers, who prefer highly customizable, cold beverages

Dutch Bros has successfully positioned itself as a brand for the next generation of coffee drinkers, with the median age of its customers at 32.7 years old. Gen Z represents the largest customer cohort at 15.3% of its customer base.

This demographic is driving the market's cold beverage trend, favoring highly customizable, colorful, and non-traditional coffee and energy drinks. While the specific 94% figure for Gen Z cold drinks is not available in 2025 data, cold beverages generally make up a significant portion of the company's sales mix, with the overall trend in the QSB industry showing that growth is primarily energized by cold drinks.

The company's Rebel energy drinks and custom coffee-based drinks are a canvas for self-expression, resonating with a generation that views purchases as reflections of their personality and values.

High customer loyalty is evidenced by 71.6% of Q2 2025 transactions coming through the Dutch Rewards program

Customer loyalty is a powerful social factor for Dutch Bros, converting brand enthusiasm into measurable, high-frequency transactions. The Dutch Rewards loyalty program is a key driver of this loyalty, capturing a massive share of sales. This is a clear indicator of customer retention and engagement, providing valuable first-party data for marketing and innovation.

Here's the quick math on customer commitment:

Metric	Q2 2025 Value	Year-over-Year Change
Dutch Rewards Transactions (as % of total)	71.6%	Up from 66.7% in Q2 2024
System Same Shop Sales Growth	6.1%	Driven by 3.7% transaction growth
Company-Operated Same Shop Sales Growth	7.8%

Honestly, a loyalty program accounting for over two-thirds of all transactions is a defintely strong moat in the QSB space.

The energetic 'broista' culture drives customer experience and community-focused philanthropy

The unique, high-energy 'broista' culture is the physical manifestation of the brand's social appeal. These employees, with an average age of around 20, are peer-to-peer connectors for the core Gen Z and Millennial customer base, making the interaction feel authentic and personal. This human connection is a deliberate strategy to build emotional bonds beyond the product itself.

The company's commitment to community is a tangible part of its social contract, primarily managed through the Dutch Bros Foundation. Key philanthropic efforts in 2025 include:

• The annual 'Buck For Kids' day on September 19, 2025, raised more than $1.2 million for local youth organizations across 21 states.
• The annual 'Dutch Luv Day' on February 14, 2025, raised more than $1 million for local nonprofit partners, including food banks and youth organizations.

This consistent, public commitment to local giving resonates with socially conscious consumers, further cementing brand loyalty.

Continued consumer preference for quick-service, drive-thru models over traditional sit-down cafes

The structural shift in consumer behavior favors the drive-thru model, which Dutch Bros has mastered. This trend is a massive tailwind for the company, as consumers prioritize speed, convenience, and off-premises service. The company generates approximately 90% of its revenue from drive-thru shops.

The broader market data confirms this preference:

• A record 59% of all US coffee purchases now occur at a drive-thru, an increase from 55% in the prior year.
• The drive-thru channel still commands 65% of total fast-food sales in 2025.
• Dutch Bros' total visits grew 13.8% year-over-year in Q2 2025, demonstrating that its drive-thru expansion is meeting, not cannibalizing, demand.

The drive-thru's efficiency-with a focus on a short service time, sometimes as fast as 90 seconds-is a core value proposition that appeals to the on-the-go American consumer.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Technological factors

Mobile Order and Pay is a Key Growth Driver

You can't talk about Dutch Bros' growth without talking about their digital backbone. The mobile order and pay feature, which launched nationwide in late 2024, is defintely proving to be a critical sales layer. In the first quarter of 2025 (Q1 2025), mobile orders accounted for a significant 11% of all system transactions.

This digital channel drives higher frequency, meaning customers who use it come back more often. Plus, the company has seen transaction growth of 3.7% in company-operated shops in Q1 2025, which is a clear sign that the mobile order-ahead capability is enhancing traffic, especially in the competitive morning daypart. It's a simple equation: faster service equals more transactions.

Here's the quick math on their digital adoption as of Q1 2025:

Metric	Q1 2025 Value	Significance
Mobile Order Penetration	11% of transactions	Key driver of transaction growth.
Dutch Rewards Penetration	Approximately 72% of transactions	High customer engagement and data source for personalization.
Company-Operated Same Shop Transaction Growth	3.7%	Indicates digital and operational improvements are boosting traffic.

Internal 'Speed Dashboard' Technology Optimizes Drive-Thru Efficiency

The core of Dutch Bros' model is the drive-thru, so operational speed is paramount. To keep the lines moving, the company actively uses an internal 'speed dashboard' technology. This tool gives shop operators real-time data on key metrics, allowing them to pinpoint bottlenecks and optimize the flow of cars and order fulfillment.

This focus on speed is a competitive advantage, especially against rivals with more complex menus or in-store ordering systems. The technology helps maintain the company's aggressive growth strategy, supporting the plan to open at least 160 new shops in 2025 and reach 2,029 total shops by 2029. You can't scale that fast without a tech-driven operations model.

Investment in Consumer Insights for Personalized Marketing

The Dutch Rewards loyalty program is the engine for consumer insights, capturing data on over 72% of all system transactions in Q1 2025. This massive data set is the foundation for personalized marketing and menu innovation, allowing the company to move beyond simple product launches.

The company is increasing its investment in paid advertising, using these insights to target customers in both new and mature markets. This data-driven approach directly informs their successful menu innovations, such as the introduction of protein coffee and boba, which are designed to capture new customer segments and increase ticket size. The technology translates raw transaction data into actionable strategies that drive revenue growth, which was a robust 29% year-over-year in Q1 2025.

Cybersecurity and Data Breach Risks Are Elevated

The reliance on a centralized IT system for operations and loyalty data, while a huge growth enabler, creates a significant near-term risk. With 72% of transactions tied to the Dutch Rewards program, a data breach could expose millions of customer records, including names, contact details, and purchase histories.

The broader 2025 cybersecurity landscape shows a 126% surge in reported ransomware incidents compared to Q1 2024, and third-party vendor breaches are a common entry point for attackers in the retail sector. For Dutch Bros, the risk is not just financial-it's reputational, threatening the culture and trust that are central to the brand. They must continuously invest in security protocols, especially around their customer data platform and third-party software, to mitigate this exposure.

• Risk Amplification: High loyalty program penetration (72%) means a single breach point for a vast amount of customer data.
• Industry Trend: Ransomware attacks increased by 126% in Q1 2025, showing a heightened threat environment.
• Actionable Insight: Prioritize security spending on data encryption and vendor risk management.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Legal factors

You're looking at the legal landscape for Dutch Bros Inc. (BROS) and it's clear that compliance costs are moving from a fixed expense to a major, variable risk factor in 2025. The shift is being driven by state-level mandates, not just federal ones, and these will directly impact the bottom line through increased reporting and labor costs.

Growing complexity of state-level data privacy laws (e.g., CCPA) increases compliance costs and liability exposure.

The patchwork of state data privacy laws, particularly the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), creates a significant and growing legal burden. Dutch Bros' reliance on its mobile app and the Dutch Rewards loyalty program means it handles the personal information of millions of customers, making it a prime target for compliance and litigation risk. The company's own 2024 Annual Report noted that the rapidly evolving legal framework is expected to increase compliance costs and liability exposure.

To put this into perspective, for a company with over 500 employees like Dutch Bros, the initial cost of CCPA compliance was estimated at an average of $2 million. This is just the initial build-out; the ongoing costs for maintenance, data subject access requests (DSARs), and legal counsel are substantial. Plus, the penalties for non-compliance are rising: as of January 1, 2025, the maximum administrative fine for an intentional violation or a violation involving a minor is now up to $7,988 per violation. The risk isn't just the fine; it's the cost of a data breach lawsuit.

Increased risk of unionization activities, which could disrupt operations and raise labor costs significantly.

The quick-service restaurant (QSR) sector, especially coffee chains, has seen a major surge in union organizing activity. While Dutch Bros has historically maintained a strong, people-first culture, the risk of unionization is now a tangible threat to its operating model, which relies on high-volume, low-cost labor. We've seen public discussions and organizing efforts among Dutch Bros employees, with some leveraging the momentum from the broader coffee industry.

The financial impact of successful unionization, or even just the threat of it, is clear in the industry's labor cost trends. For limited-service operators who were profitable in 2024, labor costs represented a median of 30.0% of sales, but for those who reported a loss, that median jumped to 34.1% of sales. This 4.1 percentage point swing shows how quickly escalating labor costs can wipe out margins. The new California minimum wage for fast-food workers at $20 per hour, which took effect in April 2024, is an example of a regulatory change that forces labor cost hikes across the board, even without a union. A survey of fast-food operators in California found that two-thirds project the new wage will cost them at least $100,000 in additional annual labor costs per operator in the first year. That's a significant, immediate hit to unit economics.

Need for compliance with new state-level climate-related disclosure laws, such as California's SB 253 and SB 261.

California's landmark climate disclosure laws, SB 253 (GHG Emissions) and SB 261 (Climate-Related Financial Risk), are now a mandatory compliance item for Dutch Bros in 2025. The company's projected 2025 total revenues of between approximately $1.61 billion and $1.615 billion put it squarely in scope for both laws. This is a massive, non-negotiable data collection exercise.

The first reports, based on 2025 fiscal year data, are due in 2026. Initial compliance costs for SB 253 alone are estimated to exceed $1 million per company, with ongoing annual costs ranging from $300,000 to $900,000. That's a new, substantial line item for the finance and operations teams. The penalty for non-compliance under SB 253 can reach up to $500,000 per year.

Here's the quick math on the key deadlines you must hit:

California Climate Law	Global Revenue Threshold	2025 Data Required For	First Report Due Date	Maximum Annual Penalty
SB 253 (GHG Emissions)	>$1 Billion	Scope 1 & 2 Emissions (FY 2025)	June 30, 2026 (Proposed)	Up to $500,000
SB 261 (Financial Risk)	>$500 Million	Climate-Related Financial Risk (FY 2025)	January 1, 2026	Up to $50,000

The biggest challenge is collecting the Scope 3 data (supply chain emissions), which will require working with every supplier, though the first mandatory Scope 3 disclosure isn't until 2027.

Franchise regulations are less of a factor as the company focuses on company-operated shops for expansion.

The risk from complex franchise regulations is significantly mitigated by Dutch Bros' current growth strategy. The company has made a strategic pivot to focus overwhelmingly on company-operated shops for its aggressive expansion. This is a smart move to maintain brand consistency and control margins.

The numbers from 2025 illustrate this focus:

• Dutch Bros plans to open 'at least' 160 new shops in 2025.
• In Q2 2025, the company added 31 system-wide stores, with 30 of those being company-operated.
• The long-term goal is to reach 2,029 shops by 2029, with the majority being company-owned.

While franchising revenue grew 5.1% to $32.6 million in Q2 2025, the core business risk is now concentrated in managing labor and compliance across a rapidly expanding fleet of company-owned locations, not navigating the litigation risks inherent in a high-growth franchise model. The shift minimizes the legal exposure to franchisee lawsuits over territory, termination, or royalty disputes. It's a cleaner, albeit more capital-intensive, legal structure.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Environmental factors

Public commitment to sustainability, including implementing eco-friendly practices and using sustainable packaging.

Dutch Bros Inc. has made sustainability a public pillar of its growth strategy, recognizing that consumer preference is shifting toward environmentally conscious brands. This commitment is visible in their operational choices, especially in energy and waste management. For instance, the company has negotiated for 100% renewable energy through high-quality Renewable Energy Certificates (RECs) for its operations, directly addressing Scope 2 emissions (indirect emissions from the generation of purchased energy).

Their focus on eco-friendly practices extends to the shop level. They initiated a local recycle and compost program that successfully increased landfill diversion by a notable 15%. The company also uses Life Cycle Assessment (LCA) research to inform decisions on materials for plant-based milk, apparel packaging, and plastic cups, showing a data-driven approach to reducing their footprint.

This is a critical area, especially as the company plans to open at least 160 new shops in 2025, which will inevitably increase their overall resource consumption and waste generation. They defintely need to manage this expansion with green building standards to maintain credibility.

Sourcing is monitored by third-party organizations like Enveritas for responsible standards.

A major strength in Dutch Bros' environmental profile is their supply chain transparency and accountability for their core product. The company has achieved a significant milestone: 100% Responsibly Sourced Coffee as verified by Enveritas' Standards. Enveritas is a non-profit organization that conducts rigorous, farm-level audits to verify compliance with a comprehensive set of social, economic, and environmental standards, including those related to deforestation and child labor.

This commitment is backed by long-term, on-the-ground projects. They secured a 5-year sustainable coffee project in partnership with a Brazil-based coffee cooperative. This project involves 50 farmers and is specifically designed to quantify the carbon balance of climate-smart and regenerative agriculture practices, moving beyond simple compliance to active climate mitigation.

Here is a snapshot of their key environmental actions and metrics:

Environmental Focus Area	2025 Status/Metric	Action/Verification
Coffee Sourcing Standard	100% Responsibly Sourced	Verified by Enveritas' Standards
Renewable Energy Use	100% Negotiated	Achieved through high-quality RECs
Landfill Diversion Rate	Increased by 15%	Result of shop-level recycle & compost program
Supply Chain Project	5-year Sustainable Coffee Project	Partnership with Brazil coop involving 50 farmers

Climate targets and emissions data are not yet fully public, creating a disclosure gap versus larger rivals.

While Dutch Bros has instituted an annual Greenhouse Gas (GHG) inventory and water footprint internally, the company has not yet made its Scope 1, 2, and 3 emissions data or formal, public climate targets available. This lack of public disclosure creates a significant transparency gap, especially when benchmarked against larger, publicly traded competitors in the coffee and quick-service restaurant (QSR) space.

For a company projecting 2025 revenues between $1.555 billion and $1.575 billion, the absence of this core environmental data is a material risk. It hinders the ability of investors and ESG rating agencies to accurately assess the company's climate transition risk and overall environmental impact. This is a clear area for improvement.

Heightened public focus on environmental, social, and governance (ESG) factors drives pressure for expanded reporting.

The regulatory and investor landscape is rapidly evolving, putting significant pressure on Dutch Bros to expand its ESG reporting beyond its current scope. The increasing consumer preference for socially responsible businesses is one driver, but new legislation is the more immediate risk.

For example, new laws like the California Climate Accountability Package (Senate Bill 253 and Senate Bill 261) will require certain companies doing business in the state to report their GHG emissions. Given Dutch Bros' aggressive expansion into new markets, including California, this regulatory pressure will only intensify. The market expects a comprehensive, public disclosure of a climate strategy, not just internal metrics.

The key areas where Dutch Bros faces mounting pressure for expanded disclosure include:

• Publicly releasing annual Scope 1, 2, and 3 GHG emissions data.
• Setting verifiable, science-based emissions reduction targets.
• Expanding on the LCA research to quantify the reduction in packaging waste.
• Detailing the water footprint and water-saving initiatives in new shop designs.

The market is demanding comprehensive data; a public commitment is simply not enough anymore.