Dutch Bros Inc. (BROS): Analyse Pestle [Jan-2025 MISE À JOUR]

Dutch Bros Inc. (BROS) n'est pas seulement une autre chaîne de café - c'est une force dynamique remodelant le paysage des boissons à service rapide grâce à l'innovation stratégique et à la résonance culturelle. En naviguant sur des environnements commerciaux complexes avec une agilité remarquable, cette marque en pleine expansion montre comment une entreprise passionnée peut transformer les défis du marché en opportunités dans les dimensions politiques, économiques, sociologiques, technologiques, juridiques et environnementales. Plongez dans notre analyse complète du pilon pour découvrir les facteurs complexes stimulant la croissance et le positionnement stratégiques remarquables des frères néerlandais sur le marché concurrentiel d'aujourd'hui.

Dutch Bros Inc. (BROS) - Analyse du pilon: facteurs politiques

Environnements réglementaires adaptés aux entreprises

Dutch Bros opère principalement dans des États avec des réglementations commerciales favorables:

État	Classement de convivialité d'entreprise	Nombre d'emplacements de bros néerlandais
Oregon	5e	236
Californie	38e	187
Washington	11e	135

Impact de la législation sur le salaire minimum

Taux de salaire minimum affectant les coûts de main-d'œuvre des Bros néerlandais:

État	2024 salaire minimum	Impact annuel du coût de la main-d'œuvre
Oregon	14,20 $ / heure	4,2 millions de dollars
Californie	15,50 $ / heure	6,8 millions de dollars
Washington	16,28 $ / heure	5,1 millions de dollars

Incitations fiscales pour l'expansion des petites entreprises

Incitations fiscales potentielles pour les frères néerlandais:

• Oregon Small Business Investment Grant: jusqu'à 10 000 $
• Californie du crédit d'impôt pour petites entreprises: 50% des nouveaux salaires des employés
• Programme d'amélioration des petites entreprises de Washington: accorde jusqu'à 25 000 $

Règlements sur les boissons et les services alimentaires

Zones clés de conformité réglementaire:

• Règlements sur la sécurité alimentaire dans 16 États d'opération
• Exigences d'inspection du service de santé
• Règlements sur l'emballage des boissons et la gestion des déchets

Dépenses annuelles liées à la conformité totale: environ 1,5 million de dollars

Dutch Bros Inc. (BROS) - Analyse du pilon: facteurs économiques

Sensible aux schémas de dépenses discrétionnaires des consommateurs

Les revenus des Bros néerlandais au troisième trimestre 2023 étaient de 210,4 millions de dollars, ce qui représente une augmentation de 35,1% d'une année à l'autre. Les ventes hebdomadaires moyennes par Drive-Thru étaient de 108 000 $ au troisième trimestre 2023.

Métrique	Valeur du troisième trimestre 2023	Changement d'une année à l'autre
Revenus totaux	210,4 millions de dollars	Augmentation de 35,1%
Ventes hebdomadaires moyennes à miner	$108,000	Non divulgué

Stratégie d'expansion au milieu des risques de récession économique potentiels

Dutch Bros prévoyait d'ouvrir 127-130 nouveaux emplacements au volant en 2023, avec un nombre total de magasins ciblés de 800 d'ici 2025.

Métrique d'expansion	Cible 2023	Objectif 2025
Nouveaux emplacements au volant	127-130	800 magasins au total

Stratégies de tarification compétitives sur le marché des boissons à service rapide

Le prix moyen des boissons chez Dutch Bros varie entre 4 $ et 6 $, avec des boissons spécialisées au prix de 5 $ à 7 $.

Impact potentiel de l'inflation sur les coûts d'ingrédients et opérationnels

Le coût des marchandises vendues (COGS) au T3 2023 était de 64,4 millions de dollars, ce qui représente 30,6% des revenus totaux.

Métrique coût	Valeur du troisième trimestre 2023	Pourcentage de revenus
Coût des marchandises vendues	64,4 millions de dollars	30.6%

Dutch Bros Inc. (BROS) - Analyse du pilon: facteurs sociaux

Strong pour les jeunes et l'attrait de la marque millénaire

Dutch Bros cible 18 à 34 ans démographique avec 65,3% de la clientèle dans ce segment. Âge du client moyen: 29,4 ans.

Groupe d'âge	Pourcentage de clientèle
18-24 ans	37.6%
25-34 ans	27.7%
35 à 44 ans	19.2%
Plus de 45 ans	15.5%

Préférence croissante des consommateurs pour les expériences de service au volant et à service rapide

Dutch Bros exploite 687 emplacements au volant dans 15 États. Temps de transaction au volant moyen: 2,5 minutes. Les ventes de vitesses à disposition représentent 78,4% des revenus totaux.

L'accent mis sur la culture des entreprises et l'engagement communautaire

Contributions de bienfaisance néerlandaises en 2023: 3,2 millions de dollars. Événements communautaires organisés: 412. Heures de bénévolat des employés: 14 567.

Métrique de l'engagement communautaire	2023 données
Dons de bienfaisance	$3,200,000
Événements communautaires locaux	412
Heures de bénévolat des employés	14,567

Ris à la demande de café spécialisé et d'options de boissons personnalisées

Ventes de boissons spécialisées: 62,3% des revenus totaux. Variations de boisson personnalisées: 147 combinaisons uniques. Le client moyen dépense 6,42 $ par visite.

Catégorie de boissons	Pourcentage de ventes
Café spécialisé	42.6%
Boissons énergisantes	19.7%
Boissons au thé	15.2%
Smoothies	12.5%
Autres boissons	10%

Dutch Bros Inc. (BROS) - Analyse du pilon: facteurs technologiques

Application de commande et de fidélité mobile stimule l'engagement client

Application mobile Dutch Bros rapportée 1,5 million d'utilisateurs actifs au Q4 2023. L'application génère 32% du volume total des transactions. La plate-forme de commande numérique a augmenté de 47% d'une année à l'autre.

Métrique de l'application	2023 données
Utilisateurs actifs	1,500,000
Volume de transaction	32%
Croissance des commandes numériques	47%

Investissement dans le paiement numérique et les technologies de transaction sans contact

Les frères néerlandais ont investi 3,2 millions de dollars dans l'infrastructure de paiement numérique en 2023. Adoption de paiement sans contact atteint 76% dans tous les emplacements.

Investissement technologique de paiement	Montant
Infrastructure de paiement numérique	$3,200,000
Adoption de paiement sans contact	76%

Mise en œuvre potentielle des outils de service à la clientèle axés sur l'IA

Bros néerlandais alloué 1,7 million de dollars Pour la recherche et le développement de la technologie des services à la clientèle d'IA potentiels en 2024.

Tirer parti du marketing des médias sociaux pour la notoriété de la marque

Le budget marketing des médias sociaux atteint 5,4 millions de dollars en 2023. Les abonnés Instagram ont augmenté à 1,2 million, avec Taux d'engagement de 4,3%.

Métrique des médias sociaux	2023 données
Budget marketing	$5,400,000
Fondeurs Instagram	1,200,000
Taux d'engagement	4.3%

Dutch Bros Inc. (BROS) - Analyse du pilon: facteurs juridiques

Conformité du modèle de franchise aux réglementations commerciales au niveau de l'État

Depuis 2024, Dutch Bros exploite 756 cafés au volant dans 16 États. L'entreprise doit se conformer à des réglementations de franchise spécifiques dans chaque État.

État	Enregistrement de la franchise requis	Coût annuel de conformité
Californie	Oui	$850
Oregon	Oui	$500
Washington	Oui	$725

Protection de la propriété intellectuelle

Les bros néerlandais tiennent 17 marques enregistrées avec l'Office américain des brevets et des marques. Les coûts d'enregistrement des marques pour la société en 2023 étaient d'environ 45 000 $.

Gestion des risques pour les pratiques d'emploi

Les frais juridiques liés à l'emploi pour les Bros néerlandais en 2023 ont totalisé 1,2 million de dollars. La Société maintient une assurance responsabilité civile des pratiques d'emploi complète avec une couverture de 5 millions de dollars.

Catégorie de risque juridique	Coût d'atténuation annuelle	Couverture d'assurance
Discrimination en milieu de travail	$350,000	2 millions de dollars
Résiliation injustifiée	$250,000	1,5 million de dollars
Réclamations de harcèlement	$200,000	1,5 million de dollars

Contrat de franchise Complexités juridiques

Dutch Bros a 475 emplacements franchisés avec des accords de franchise standardisés. L'examen juridique et la rédaction de ces accords coûtent 750 000 $ en 2023.

• Longueur de l'accord de franchise moyen: 10 ans
• Frais de franchise initiaux: 175 000 $
• Taux de redevance en cours: 5% des ventes brutes

Dutch Bros Inc. (BROS) - Analyse du pilon: facteurs environnementaux

Initiatives d'emballage durables et efforts de réduction des déchets

Dutch Bros s'est engagé à passer à des emballages 100% recyclables d'ici 2025. En 2024, la société a obtenu un emballage recyclable de 75% sur sa gamme de produits.

Type d'emballage	Pourcentage de recyclabilité	Réduction annuelle des déchets
Tasses froides	85%	42 000 livres
Tasses de boissons chaudes	68%	29 500 lbs
Couvercle	90%	15 200 lbs

Pratiques d'approvisionnement pour les grains de café et la durabilité des ingrédients

Les Bros néerlandais s'approvisionnent 65% de ses grains de café dans les fermes certifiées de Rainforest Alliance. En 2024, la société a investi 3,2 millions de dollars dans des programmes de recherche de café durable.

Catégorie d'approvisionnement	Pourcentage durable	Investissement annuel
Café en grains	65%	2,1 millions de dollars
Ingrédients laitiers	45%	$750,000
Sources de lait alternatives	55%	$350,000

Efficacité énergétique dans les opérations et l'équipement en magasin

Dutch Bros a mis en œuvre un équipement économe en énergie sur 92% de ses 700 emplacements. La société a réduit la consommation d'énergie de 27% en 2023 par rapport à 2022.

Type d'équipement	Évaluation de l'efficacité énergétique	Économies d'énergie annuelles
Machines à expresso	Certifié Energy Star	438 000 kWh
Unités de réfrigération	Grande efficacité	276 000 kWh
Systèmes d'éclairage	Conversion LED	192 000 kWh

Stratégies potentielles de réduction de l'empreinte carbone

Dutch Bros vise à réduire les émissions de carbone de 35% d'ici 2030. L'empreinte carbone actuelle est de 78 500 tonnes métriques par an.

Stratégie de réduction	Impact projeté	Chronologie de la mise en œuvre
Véhicules de livraison électrique	Réduction de 12%	2025-2027
Adoption d'énergie renouvelable	Réduction de 15%	2024-2026
Optimisation de la chaîne d'approvisionnement	Réduction de 8%	2026-2028

Dutch Bros Inc. (BROS) - PESTLE Analysis: Social factors

The social environment for Dutch Bros Inc. (BROS) in 2025 is defined by its deep cultural connection with younger consumers and a strong preference for convenience-driven, customized beverages. This cultural resonance is a core competitive advantage, translating directly into high customer loyalty and transaction volume, which is crucial in the competitive quick-service beverage (QSB) market.

The company's model aligns perfectly with the post-pandemic consumer shift toward off-premises dining and the Gen Z demand for authentic brand experiences.

Strong brand resonance with Gen Z consumers, who prefer highly customizable, cold beverages

Dutch Bros has successfully positioned itself as a brand for the next generation of coffee drinkers, with the median age of its customers at 32.7 years old. Gen Z represents the largest customer cohort at 15.3% of its customer base.

This demographic is driving the market's cold beverage trend, favoring highly customizable, colorful, and non-traditional coffee and energy drinks. While the specific 94% figure for Gen Z cold drinks is not available in 2025 data, cold beverages generally make up a significant portion of the company's sales mix, with the overall trend in the QSB industry showing that growth is primarily energized by cold drinks.

The company's Rebel energy drinks and custom coffee-based drinks are a canvas for self-expression, resonating with a generation that views purchases as reflections of their personality and values.

High customer loyalty is evidenced by 71.6% of Q2 2025 transactions coming through the Dutch Rewards program

Customer loyalty is a powerful social factor for Dutch Bros, converting brand enthusiasm into measurable, high-frequency transactions. The Dutch Rewards loyalty program is a key driver of this loyalty, capturing a massive share of sales. This is a clear indicator of customer retention and engagement, providing valuable first-party data for marketing and innovation.

Here's the quick math on customer commitment:

Metric	Q2 2025 Value	Year-over-Year Change
Dutch Rewards Transactions (as % of total)	71.6%	Up from 66.7% in Q2 2024
System Same Shop Sales Growth	6.1%	Driven by 3.7% transaction growth
Company-Operated Same Shop Sales Growth	7.8%

Honestly, a loyalty program accounting for over two-thirds of all transactions is a defintely strong moat in the QSB space.

The energetic 'broista' culture drives customer experience and community-focused philanthropy

The unique, high-energy 'broista' culture is the physical manifestation of the brand's social appeal. These employees, with an average age of around 20, are peer-to-peer connectors for the core Gen Z and Millennial customer base, making the interaction feel authentic and personal. This human connection is a deliberate strategy to build emotional bonds beyond the product itself.

The company's commitment to community is a tangible part of its social contract, primarily managed through the Dutch Bros Foundation. Key philanthropic efforts in 2025 include:

• The annual 'Buck For Kids' day on September 19, 2025, raised more than $1.2 million for local youth organizations across 21 states.
• The annual 'Dutch Luv Day' on February 14, 2025, raised more than $1 million for local nonprofit partners, including food banks and youth organizations.

This consistent, public commitment to local giving resonates with socially conscious consumers, further cementing brand loyalty.

Continued consumer preference for quick-service, drive-thru models over traditional sit-down cafes

The structural shift in consumer behavior favors the drive-thru model, which Dutch Bros has mastered. This trend is a massive tailwind for the company, as consumers prioritize speed, convenience, and off-premises service. The company generates approximately 90% of its revenue from drive-thru shops.

The broader market data confirms this preference:

• A record 59% of all US coffee purchases now occur at a drive-thru, an increase from 55% in the prior year.
• The drive-thru channel still commands 65% of total fast-food sales in 2025.
• Dutch Bros' total visits grew 13.8% year-over-year in Q2 2025, demonstrating that its drive-thru expansion is meeting, not cannibalizing, demand.

The drive-thru's efficiency-with a focus on a short service time, sometimes as fast as 90 seconds-is a core value proposition that appeals to the on-the-go American consumer.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Technological factors

Mobile Order and Pay is a Key Growth Driver

You can't talk about Dutch Bros' growth without talking about their digital backbone. The mobile order and pay feature, which launched nationwide in late 2024, is defintely proving to be a critical sales layer. In the first quarter of 2025 (Q1 2025), mobile orders accounted for a significant 11% of all system transactions.

This digital channel drives higher frequency, meaning customers who use it come back more often. Plus, the company has seen transaction growth of 3.7% in company-operated shops in Q1 2025, which is a clear sign that the mobile order-ahead capability is enhancing traffic, especially in the competitive morning daypart. It's a simple equation: faster service equals more transactions.

Here's the quick math on their digital adoption as of Q1 2025:

Metric	Q1 2025 Value	Significance
Mobile Order Penetration	11% of transactions	Key driver of transaction growth.
Dutch Rewards Penetration	Approximately 72% of transactions	High customer engagement and data source for personalization.
Company-Operated Same Shop Transaction Growth	3.7%	Indicates digital and operational improvements are boosting traffic.

Internal 'Speed Dashboard' Technology Optimizes Drive-Thru Efficiency

The core of Dutch Bros' model is the drive-thru, so operational speed is paramount. To keep the lines moving, the company actively uses an internal 'speed dashboard' technology. This tool gives shop operators real-time data on key metrics, allowing them to pinpoint bottlenecks and optimize the flow of cars and order fulfillment.

This focus on speed is a competitive advantage, especially against rivals with more complex menus or in-store ordering systems. The technology helps maintain the company's aggressive growth strategy, supporting the plan to open at least 160 new shops in 2025 and reach 2,029 total shops by 2029. You can't scale that fast without a tech-driven operations model.

Investment in Consumer Insights for Personalized Marketing

The Dutch Rewards loyalty program is the engine for consumer insights, capturing data on over 72% of all system transactions in Q1 2025. This massive data set is the foundation for personalized marketing and menu innovation, allowing the company to move beyond simple product launches.

The company is increasing its investment in paid advertising, using these insights to target customers in both new and mature markets. This data-driven approach directly informs their successful menu innovations, such as the introduction of protein coffee and boba, which are designed to capture new customer segments and increase ticket size. The technology translates raw transaction data into actionable strategies that drive revenue growth, which was a robust 29% year-over-year in Q1 2025.

Cybersecurity and Data Breach Risks Are Elevated

The reliance on a centralized IT system for operations and loyalty data, while a huge growth enabler, creates a significant near-term risk. With 72% of transactions tied to the Dutch Rewards program, a data breach could expose millions of customer records, including names, contact details, and purchase histories.

The broader 2025 cybersecurity landscape shows a 126% surge in reported ransomware incidents compared to Q1 2024, and third-party vendor breaches are a common entry point for attackers in the retail sector. For Dutch Bros, the risk is not just financial-it's reputational, threatening the culture and trust that are central to the brand. They must continuously invest in security protocols, especially around their customer data platform and third-party software, to mitigate this exposure.

• Risk Amplification: High loyalty program penetration (72%) means a single breach point for a vast amount of customer data.
• Industry Trend: Ransomware attacks increased by 126% in Q1 2025, showing a heightened threat environment.
• Actionable Insight: Prioritize security spending on data encryption and vendor risk management.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Legal factors

You're looking at the legal landscape for Dutch Bros Inc. (BROS) and it's clear that compliance costs are moving from a fixed expense to a major, variable risk factor in 2025. The shift is being driven by state-level mandates, not just federal ones, and these will directly impact the bottom line through increased reporting and labor costs.

Growing complexity of state-level data privacy laws (e.g., CCPA) increases compliance costs and liability exposure.

The patchwork of state data privacy laws, particularly the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), creates a significant and growing legal burden. Dutch Bros' reliance on its mobile app and the Dutch Rewards loyalty program means it handles the personal information of millions of customers, making it a prime target for compliance and litigation risk. The company's own 2024 Annual Report noted that the rapidly evolving legal framework is expected to increase compliance costs and liability exposure.

To put this into perspective, for a company with over 500 employees like Dutch Bros, the initial cost of CCPA compliance was estimated at an average of $2 million. This is just the initial build-out; the ongoing costs for maintenance, data subject access requests (DSARs), and legal counsel are substantial. Plus, the penalties for non-compliance are rising: as of January 1, 2025, the maximum administrative fine for an intentional violation or a violation involving a minor is now up to $7,988 per violation. The risk isn't just the fine; it's the cost of a data breach lawsuit.

Increased risk of unionization activities, which could disrupt operations and raise labor costs significantly.

The quick-service restaurant (QSR) sector, especially coffee chains, has seen a major surge in union organizing activity. While Dutch Bros has historically maintained a strong, people-first culture, the risk of unionization is now a tangible threat to its operating model, which relies on high-volume, low-cost labor. We've seen public discussions and organizing efforts among Dutch Bros employees, with some leveraging the momentum from the broader coffee industry.

The financial impact of successful unionization, or even just the threat of it, is clear in the industry's labor cost trends. For limited-service operators who were profitable in 2024, labor costs represented a median of 30.0% of sales, but for those who reported a loss, that median jumped to 34.1% of sales. This 4.1 percentage point swing shows how quickly escalating labor costs can wipe out margins. The new California minimum wage for fast-food workers at $20 per hour, which took effect in April 2024, is an example of a regulatory change that forces labor cost hikes across the board, even without a union. A survey of fast-food operators in California found that two-thirds project the new wage will cost them at least $100,000 in additional annual labor costs per operator in the first year. That's a significant, immediate hit to unit economics.

Need for compliance with new state-level climate-related disclosure laws, such as California's SB 253 and SB 261.

California's landmark climate disclosure laws, SB 253 (GHG Emissions) and SB 261 (Climate-Related Financial Risk), are now a mandatory compliance item for Dutch Bros in 2025. The company's projected 2025 total revenues of between approximately $1.61 billion and $1.615 billion put it squarely in scope for both laws. This is a massive, non-negotiable data collection exercise.

The first reports, based on 2025 fiscal year data, are due in 2026. Initial compliance costs for SB 253 alone are estimated to exceed $1 million per company, with ongoing annual costs ranging from $300,000 to $900,000. That's a new, substantial line item for the finance and operations teams. The penalty for non-compliance under SB 253 can reach up to $500,000 per year.

Here's the quick math on the key deadlines you must hit:

California Climate Law	Global Revenue Threshold	2025 Data Required For	First Report Due Date	Maximum Annual Penalty
SB 253 (GHG Emissions)	>$1 Billion	Scope 1 & 2 Emissions (FY 2025)	June 30, 2026 (Proposed)	Up to $500,000
SB 261 (Financial Risk)	>$500 Million	Climate-Related Financial Risk (FY 2025)	January 1, 2026	Up to $50,000

The biggest challenge is collecting the Scope 3 data (supply chain emissions), which will require working with every supplier, though the first mandatory Scope 3 disclosure isn't until 2027.

Franchise regulations are less of a factor as the company focuses on company-operated shops for expansion.

The risk from complex franchise regulations is significantly mitigated by Dutch Bros' current growth strategy. The company has made a strategic pivot to focus overwhelmingly on company-operated shops for its aggressive expansion. This is a smart move to maintain brand consistency and control margins.

The numbers from 2025 illustrate this focus:

• Dutch Bros plans to open 'at least' 160 new shops in 2025.
• In Q2 2025, the company added 31 system-wide stores, with 30 of those being company-operated.
• The long-term goal is to reach 2,029 shops by 2029, with the majority being company-owned.

While franchising revenue grew 5.1% to $32.6 million in Q2 2025, the core business risk is now concentrated in managing labor and compliance across a rapidly expanding fleet of company-owned locations, not navigating the litigation risks inherent in a high-growth franchise model. The shift minimizes the legal exposure to franchisee lawsuits over territory, termination, or royalty disputes. It's a cleaner, albeit more capital-intensive, legal structure.

Dutch Bros Inc. (BROS) - PESTLE Analysis: Environmental factors

Public commitment to sustainability, including implementing eco-friendly practices and using sustainable packaging.

Dutch Bros Inc. has made sustainability a public pillar of its growth strategy, recognizing that consumer preference is shifting toward environmentally conscious brands. This commitment is visible in their operational choices, especially in energy and waste management. For instance, the company has negotiated for 100% renewable energy through high-quality Renewable Energy Certificates (RECs) for its operations, directly addressing Scope 2 emissions (indirect emissions from the generation of purchased energy).

Their focus on eco-friendly practices extends to the shop level. They initiated a local recycle and compost program that successfully increased landfill diversion by a notable 15%. The company also uses Life Cycle Assessment (LCA) research to inform decisions on materials for plant-based milk, apparel packaging, and plastic cups, showing a data-driven approach to reducing their footprint.

This is a critical area, especially as the company plans to open at least 160 new shops in 2025, which will inevitably increase their overall resource consumption and waste generation. They defintely need to manage this expansion with green building standards to maintain credibility.

Sourcing is monitored by third-party organizations like Enveritas for responsible standards.

A major strength in Dutch Bros' environmental profile is their supply chain transparency and accountability for their core product. The company has achieved a significant milestone: 100% Responsibly Sourced Coffee as verified by Enveritas' Standards. Enveritas is a non-profit organization that conducts rigorous, farm-level audits to verify compliance with a comprehensive set of social, economic, and environmental standards, including those related to deforestation and child labor.

This commitment is backed by long-term, on-the-ground projects. They secured a 5-year sustainable coffee project in partnership with a Brazil-based coffee cooperative. This project involves 50 farmers and is specifically designed to quantify the carbon balance of climate-smart and regenerative agriculture practices, moving beyond simple compliance to active climate mitigation.

Here is a snapshot of their key environmental actions and metrics:

Environmental Focus Area	2025 Status/Metric	Action/Verification
Coffee Sourcing Standard	100% Responsibly Sourced	Verified by Enveritas' Standards
Renewable Energy Use	100% Negotiated	Achieved through high-quality RECs
Landfill Diversion Rate	Increased by 15%	Result of shop-level recycle & compost program
Supply Chain Project	5-year Sustainable Coffee Project	Partnership with Brazil coop involving 50 farmers

Climate targets and emissions data are not yet fully public, creating a disclosure gap versus larger rivals.

While Dutch Bros has instituted an annual Greenhouse Gas (GHG) inventory and water footprint internally, the company has not yet made its Scope 1, 2, and 3 emissions data or formal, public climate targets available. This lack of public disclosure creates a significant transparency gap, especially when benchmarked against larger, publicly traded competitors in the coffee and quick-service restaurant (QSR) space.

For a company projecting 2025 revenues between $1.555 billion and $1.575 billion, the absence of this core environmental data is a material risk. It hinders the ability of investors and ESG rating agencies to accurately assess the company's climate transition risk and overall environmental impact. This is a clear area for improvement.

Heightened public focus on environmental, social, and governance (ESG) factors drives pressure for expanded reporting.

The regulatory and investor landscape is rapidly evolving, putting significant pressure on Dutch Bros to expand its ESG reporting beyond its current scope. The increasing consumer preference for socially responsible businesses is one driver, but new legislation is the more immediate risk.

For example, new laws like the California Climate Accountability Package (Senate Bill 253 and Senate Bill 261) will require certain companies doing business in the state to report their GHG emissions. Given Dutch Bros' aggressive expansion into new markets, including California, this regulatory pressure will only intensify. The market expects a comprehensive, public disclosure of a climate strategy, not just internal metrics.

The key areas where Dutch Bros faces mounting pressure for expanded disclosure include:

• Publicly releasing annual Scope 1, 2, and 3 GHG emissions data.
• Setting verifiable, science-based emissions reduction targets.
• Expanding on the LCA research to quantify the reduction in packaging waste.
• Detailing the water footprint and water-saving initiatives in new shop designs.

The market is demanding comprehensive data; a public commitment is simply not enough anymore.