Chipotle Mexican Grill, Inc. (CMG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en la revolución culinaria de Chipotle Mexican Grill, una potencia gastronómica rápida y casera que ha transformado la forma en que los estadounidenses experimentan la cocina inspirada en los mexicanos. Con un modelo de negocio de afeitar que combina tecnología innovadora, abastecimiento sostenible y experiencias centradas en el cliente, Chipotle ha forjado un espacio único en la industria competitiva de restaurantes. Desde su compromiso hasta ingredientes frescos y de origen responsable hasta sus plataformas de pedidos digitales de vanguardia, esta marca ha redefinido cenas rápidas casuales para una nueva generación de entusiastas de los alimentos que anhelan la calidad, la transparencia y la conveniencia.

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocios: asociaciones clave

Proveedores agrícolas para productos frescos y carne

A partir de 2024, Chipotle mantiene asociaciones con múltiples proveedores agrícolas:

Categoría de proveedor	Volumen anual	Regiones de abastecimiento
Proveedores de carne de res	37 millones de libras anuales	Estados Unidos, Australia
Proveedores de pollo	28 millones de libras anuales	Estados Unidos
Proveedores de productos	$ 250 millones en adquisiciones anuales	California, México, América del Sur

Agricultores locales y proveedores de alimentos sostenibles

La estrategia de abastecimiento sostenible de Chipotle incluye:

• Aproximadamente el 55% de los productos procedentes de las granjas locales
• Más de 40 asociaciones agrícolas locales en América del Norte
• $ 30 millones invertidos en programas de agricultura sostenible

Socios de tecnología para plataformas de pedidos digitales

Socio tecnológico	Tipo de servicio	Porcentaje de pedido digital
Olo	Infraestructura de pedidos digitales	62% de las ventas digitales
Shop	Integración de comercio electrónico	17% de las transacciones digitales

Proveedores de servicios de entrega

Detalles de la asociación de entrega:

• Doordash: 45% del volumen de entrega de terceros
• Uber come: 35% del volumen de entrega de terceros
• Grubhub: 20% del volumen de entrega de terceros
• Ventas de entrega total: $ 1.2 mil millones en 2023

Agencias de marketing y publicidad

Agencia	Servicios	Presupuesto anual de marketing
Campana de Venables & Fogonadura	Desarrollo de campaña de marca	$ 45 millones
Grupo interpúblico	Estrategias de marketing digital	$ 28 millones

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocio: actividades clave

Preparación de alimentos y operaciones de cocina

Chipotle opera 3.187 restaurantes a partir del cuarto trimestre de 2023, con procesos diarios de preparación de alimentos centrados en comidas frescas y hechas a pedido. El tiempo promedio de preparación del restaurante es de aproximadamente 3-4 minutos por pedido.

Métrico	Valor
Restaurantes totales	3,187
Tiempo de preparación diaria	3-4 minutos
Transacciones diarias promedio	350-400 por restaurante

Innovación de menú y desarrollo de recetas

En 2023, Chipotle invirtió $ 12.5 millones en investigación y desarrollo para la innovación del menú. Las áreas de enfoque clave incluyen:

• Alternativas de proteínas a base de plantas
• Modificaciones del menú estacional
• Opciones de personalización

Gestión de pedidos digitales y experiencia del cliente

Las ventas digitales representaron el 37.4% de los ingresos totales en el cuarto trimestre de 2023, por un total de $ 869.2 millones. Las descargas de aplicaciones móviles excedieron los 29 millones de usuarios activos.

Métrica de rendimiento digital	Valor 2023
Porcentaje de ventas digitales	37.4%
Ingreso digital	$ 869.2 millones
Aplicación móvil usuarios activos	29 millones

Gestión de la cadena de suministro y control de calidad

Chipotle mantiene estándares de abastecimiento estrictos, trabajando con más de 50 agricultores y proveedores locales. El presupuesto anual de compra de alimentos supera los $ 750 millones.

• Abastecimiento de ingredientes locales
• Compromiso de productos orgánicos
• Normas de bienestar animal

Expansión de restaurantes y desarrollo de franquicias

Objetivo de expansión de restaurantes planeado de 7-9% anual. El recuento total de restaurantes aumentó en 235 ubicaciones en 2023, con un crecimiento proyectado de 2024 de 250-300 nuevos restaurantes.

Métrica de expansión	Valor 2023-2024
Tasa de crecimiento anual	7-9%
Nuevos restaurantes en 2023	235
Proyectado 2024 nuevos restaurantes	250-300

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocio: recursos clave

Técnicas de preparación de alimentos patentados

Chipotle opera con 2.966 restaurantes a partir del cuarto trimestre de 2023. Las técnicas de preparación de alimentos de la compañía involucran:

• Sistema de comisarios de cocina central con 16 ubicaciones de los comisionados
• Preparación diaria de ingredientes internamente
• No hay microondas ni congeladores en cocinas de restaurantes

Técnica	Detalles
Abastecimiento de ingredientes	El 51% de la carne de res de los proveedores estadounidenses que cumplen con los estándares de agricultura responsable
Preparación de alimentos	Comidas 100% preparadas a mano en restaurantes

Fuerte reputación de marca para ingredientes frescos

Métricas de valor de marca a partir de 2023:

• Valoración de la marca: $ 6.1 mil millones
• Calificación de percepción del consumidor: 4.2/5 para la calidad de los ingredientes

Infraestructura de tecnología digital

Las capacidades digitales incluyen:

• Ventas digitales: $ 2.9 mil millones en 2023
• Plataformas de pedidos digitales que cubren el 100% de los restaurantes
• Aplicación móvil con 30 millones de usuarios activos

Inversión tecnológica	Cantidad
Gasto anual de TI	$ 87 millones
Desarrollo de plataforma digital	$ 45 millones en 2023

Personal culinario capacitado

Composición de la fuerza laboral:

• Total de empleados: 53,000
• Personal promedio del restaurante: 25-30 empleados por ubicación
• Inversión de capacitación anual: $ 12.5 millones

Ubicaciones estratégicas de restaurantes

Distribución de ubicación:

• Restaurantes totales: 2,966
• Estados Unidos: 2.850 ubicaciones
• Internacional: 116 restaurantes

Tipo de ubicación	Número de restaurantes
Áreas urbanas	1,450
Ubicaciones suburbanas	1,216
Áreas universitarias/universitarias	300

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocio: propuestas de valor

Cocina de inspiración mexicana personalizable y de alta calidad

A partir del cuarto trimestre de 2023, Chipotle ofrece 5 opciones de proteínas centrales: pollo, bistec, carnitas, Barbacoa y Sofritas. Tasa de personalización promedio del cliente: 87%. Rango de precios del artículo del menú: $ 8.50 - $ 11.75.

Opción de proteína	Precio medio	Volumen de ventas diario
Pollo	$9.25	42,500 porciones
Bife	$10.75	28,300 porciones
Carnitas	$9.50	19,600 porciones

Ingredientes frescos y de origen responsable

Estadísticas de abastecimiento de ingredientes para 2023:

• Carne 100% criada responsable sin antibióticos
• El 53% de los productos procedentes de las granjas locales
• $ 50.3 millones invertidos en asociaciones agrícolas sostenibles
• Más de 200 asociaciones agrícolas locales en todo el país

Experiencia gastronómica rápida

Tiempo de preparación de pedido promedio: 3-4 minutos. Porcentaje de orden digital: 37.4% de las ventas totales en 2023. Usuarios de aplicaciones móviles: 31.5 millones de usuarios mensuales activos.

Proceso transparente de preparación de alimentos

Diseño de cocina abierto en el 99.8% de las ubicaciones. Inversión de seguridad alimentaria en 2023: $ 22.6 millones. Visibilidad de la cocina con calificación de 4.7/5 por encuestas de satisfacción del cliente.

Opciones de comida conscientes de la salud

Opción dietética	Porcentaje de menú	Rango de calorías promedio
Vegetariano	18%	450-650 calorías
Vegano	12%	350-550 calorías
Ceto	15%	400-600 calorías

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocios: relaciones con los clientes

Aplicación móvil y programa de fidelización digital

A partir del cuarto trimestre de 2023, el programa de recompensas de Chipotle reportó 34 millones de miembros activos. La plataforma digital generó el 36.5% de las ventas totales en 2023, totalizando $ 3.2 mil millones en ingresos digitales. El valor promedio de orden digital alcanzó $ 29.50.

Métrica de plataforma digital	2023 datos
Miembros de recompensas activas	34 millones
Porcentaje de ventas digitales	36.5%
Ingreso digital	$ 3.2 mil millones
Valor de pedido digital promedio	$29.50

Comunicaciones de marketing personalizadas

El gasto de marketing de Chipotle en 2023 fue de $ 252.7 millones, con importantes inversiones en estrategias de comunicación digitales y personalizadas específicas.

Compromiso de las redes sociales

A partir de enero de 2024, las métricas de redes sociales de Chipotle incluyen:

• Seguidores de Instagram: 1.8 millones
• Seguidores de Twitter: 622,000
• Seguidores de Tiktok: 2.3 millones

Mecanismos de comentarios de los clientes en línea

Chipotle procesa aproximadamente 50,000 comentarios de comentarios de los clientes mensualmente a través de sus plataformas digitales, con una tasa de respuesta reportada del 92%.

Experiencia de servicio al cliente en la tienda

Los puntajes de satisfacción del cliente para la experiencia en la tienda promediaron 4.2 de 5 en 2023, con un tiempo de transacción promedio de 3.5 minutos por cliente.

Métrica de servicio al cliente	2023 rendimiento
Puntaje de satisfacción	4.2/5
Tiempo de transacción promedio	3.5 minutos

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocio: canales

Ubicaciones de restaurantes propiedad de la empresa

A partir del cuarto trimestre de 2023, Chipotle operaba 3.187 restaurantes totales en los Estados Unidos, Canadá, Reino Unido, Francia y Alemania. La compañía posee y opera exclusivamente todas las ubicaciones de los restaurantes.

Región geográfica	Número de restaurantes
Estados Unidos	3,106
Mercados internacionales	81

Aplicación de pedidos móviles

La plataforma de pedido digital de Chipotle generó $ 2.6 mil millones en ventas digitales en 2023, lo que representa el 36.3% de los ingresos totales.

• Descargas de aplicaciones móviles: 29.5 millones de usuarios activos
• Frecuencia de pedido digital: 29.5% de las transacciones totales

Plataforma de pedido en el sitio web

Chipotle.com permite el pedido directo en línea con integración a plataformas digitales propiedad de la compañía.

Servicios de entrega de terceros

Las asociaciones incluyen:

• Doordash
• Uber come
• Grubhub

Servicio de entrega	Cuota de mercado
Doordash	58%
Uber come	22%
Grubhub	20%

Pedidos directos en la tienda

El pedido tradicional en el restaurante sigue siendo un canal significativo, que representa el 63.7% de las ventas totales en 2023.

Canal de pedido	Porcentaje de ventas
Órdenes en la tienda	63.7%
Órdenes digitales	36.3%

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocio: segmentos de clientes

Millennials y los consumidores de la Generación Z

A partir de 2024, Chipotle se dirige a 23.8 millones de consumidores Millennial y Gen Z de 18 a 40 años. La investigación de mercado indica que el 68% de estos grupos demográficos priorizan el abastecimiento de alimentos sostenibles y éticos.

Grupo de edad	Población total	Porcentaje objetivo de chipotle
Millennials (25-40)	72.1 millones	42%
Gen Z (18-24)	68.2 millones	26%

Individuos conscientes de la salud

Chipotle atrae a 15,4 millones de consumidores conscientes de la salud con preferencias dietéticas específicas.

• Opciones vegetarianas: 12% del menú
• Opciones veganas: 8% del menú
• Alternativas ricas en proteínas: 22% del menú

Entusiastas de la comida rápida

El segmento casual rápido representa un mercado de $ 209 mil millones en 2024, con Chipotle capturando aproximadamente 3.7% de participación de mercado.

Segmento de mercado	Valor de mercado total	Cuota de mercado de chipotle
Cena rápida	$ 209 mil millones	3.7%

Profesionales urbanos y suburbanos

Se dirige a 41.6 millones de profesionales urbanos y suburbanos con ingresos anuales entre $ 75,000 y $ 125,000.

• Gasto promedio del cliente: $ 14.50 por visita
• Frecuencia de visitas: 2.3 veces al mes

Estudiantes universitarios y adultos jóvenes

Chipotle se centra en 12.6 millones de estudiantes universitarios y adultos jóvenes con capacidades de pedido digital.

Métricas de pedidos digitales	Porcentaje
Ventas digitales	36.5%
Usuarios de aplicaciones móviles	29.7 millones

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocio: Estructura de costos

Adquisición de ingredientes alimentarios

En 2023, los costos alimentarios de Chipotle fueron de aproximadamente $ 1.9 mil millones, lo que representa el 31.6% de los ingresos totales. Desglose de ingredientes incluye:

Categoría de ingredientes	Costo anual	Porcentaje de presupuesto de alimentos
Proteínas	$ 684 millones	36%
Producir	$ 456 millones	24%
Productos lácteos	$ 285 millones	15%
Tortillas y granos	$ 228 millones	12%

Salarios laborales y del personal

Los costos laborales para Chipotle en 2023 totalizaron $ 2.3 mil millones, lo que representa el 38.2% de los ingresos totales.

• Salario promedio por hora para trabajadores de restaurantes: $ 15.50
• Número total de empleados: 54,000
• Salario anual para gerentes de restaurantes: $ 58,000- $ 72,000

Alquiler y mantenimiento del restaurante

La ocupación y los gastos relacionados para 2023 fueron de $ 679 millones, aproximadamente el 11.3% de los ingresos totales.

Categoría de gastos	Costo anual
Alquilar	$ 456 millones
Utilidades	$ 112 millones
Mantenimiento	$ 111 millones

Tecnología e infraestructura digital

Las inversiones en tecnología en 2023 alcanzaron los $ 187 millones, lo que representa el 3.1% de los ingresos totales.

• Desarrollo de la plataforma de pedidos digitales: $ 84 millones
• Inversiones de ciberseguridad: $ 42 millones
• Aplicación móvil e infraestructura digital: $ 61 millones

Gastos de marketing y promoción

Los gastos de marketing para 2023 fueron de $ 276 millones, aproximadamente el 4.6% de los ingresos totales.

Canal de marketing	Gasto anual
Marketing digital	$ 142 millones
Publicidad tradicional	$ 87 millones
Campañas promocionales	$ 47 millones

Chipotle Mexican Grill, Inc. (CMG) - Modelo de negocios: flujos de ingresos

Venta de comidas en la tienda

Para el año fiscal 2023, Chipotle reportó ingresos totales de $ 9.9 mil millones, con Ventas de restaurantes que representan la fuente de ingresos principales. Las ventas promedio de restaurantes por unidad fueron de aproximadamente $ 2.9 millones en 2023.

Ingresos de pedidos digitales y móviles

Las ventas digitales en 2023 representaron el 37.7% de los ingresos totales, alcanzando aproximadamente $ 3.73 mil millones. Las transacciones de aplicaciones móviles representaron una porción significativa de las ventas digitales.

Año	Porcentaje de ventas digitales	Valor de ventas digital
2023	37.7%	$ 3.73 mil millones
2022	36.5%	$ 3.47 mil millones

Servicios de catering

Los ingresos de catering de Chipotle contribuyeron aproximadamente al 5-7% de las ventas totales de restaurantes, estimado en $ 495- $ 693 millones en 2023.

Comisiones de la plataforma de entrega

Las asociaciones de entrega generaron ingresos adicionales a través de estructuras de comisiones con plataformas como Doordash y Uber Eats.

Plataforma de entrega	Tasa de comisión estimada
Doordash	15-30%
Uber come	15-25%

Venta de productos y productos de marca y marca

Mercancías y ventas de productos de marca Generados ingresos suplementarios a través de:

• Ropa de marca
• Tarjetas de regalo
• Mercancía de edición limitada
• Productos alimenticios empaquetados

Los ingresos estimados de mercancías anuales oscilan entre $ 10-20 millones.

Chipotle Mexican Grill, Inc. (CMG) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Chipotle Mexican Grill, Inc. over the competition right now, late in fiscal 2025. It's a mix of customization, quality sourcing, and speed, all wrapped up in a price perception that management is actively defending.

The highly customizable, made-to-order menu is a foundational element. You get to dictate every component of your burrito, bowl, tacos, or salad. While we don't have a specific transaction count for customization choices, the sheer volume of digital orders shows how many people are engaging with this personalization engine. Digital sales, which include orders placed via the app or website for pickup or delivery, accounted for 36.7% of total food and beverage revenue in the third quarter of 2025.

The Food with Integrity promise remains a key differentiator, underpinning customer loyalty even when transaction counts soften. This commitment translates into measurable supply chain goals. For instance, the company had pledged to source 100% of its electricity from renewable sources by 2025. Looking back at ingredient quality metrics, as of late 2024, Chipotle had already converted 425 acres of conventional farmland to organic, exceeding its goal of 400 acres by 2025. Furthermore, the brand emphasizes its menu uses only 53 ingredients.

Speed and convenience are heavily supported by the continued rollout of Chipotlanes. These dedicated pickup lanes are central to handling the massive digital order volume efficiently. In the third quarter of 2025 alone, Chipotle opened 64 new Chipotlane locations, contributing to the 84 total new company-owned restaurants opened that quarter. This infrastructure is designed to enhance guest access and convenience for those who order ahead.

The perceived value proposition is a deliberate strategic choice, especially given the current macro environment. Management has stated a decision to maintain a pricing discount in the 20% to 30% range relative to fast-casual peers. This is a calculated trade-off, as the 1.1% increase in average check size in Q3 2025 was necessary to partially offset a 0.8% decline in transactions. The 2% price increase implemented in December of the prior year is noted as covering inflation quite well.

Here's a snapshot of the operational metrics supporting these value drivers as of the end of Q3 2025:

Metric	Value (Q3 2025)	Context
Digital Sales Share of Revenue	36.7%	Indicates high adoption of customized, digital ordering
New Chipotlanes Opened (Q3)	64	Direct investment in speed/convenience infrastructure
Average Check Increase (YoY)	1.1%	Primary driver of the 0.3% Comparable Restaurant Sales increase
Restaurant Level Operating Margin	24.5%	Reflects pressure from absorbing input costs to maintain value perception
Organic Farmland Conversion (Goal)	400 acres by 2025 (Exceeded)	Quantifiable measure of the Food with Integrity commitment

The focus on customization and quality sourcing is expensive; food, beverage, and packaging costs were 30.0% of total revenue in Q3 2025. Still, management is prioritizing price stability to reinforce that value perception, even as they navigate a full-year comparable sales decline forecast in the low-single-digit range for 2025.

You can see the strategic tension clearly in the operational results:

• Digital orders are 36.7% of sales, showing high use of the made-to-order system.
• Labor costs rose to 25.2% of total revenue in Q3 2025, partly due to lower volumes.
• The company opened 84 new restaurants in Q3, signaling continued expansion.
• Management is deliberately absorbing input cost inflation to keep pricing competitive.

Finance: draft 13-week cash view by Friday.

Chipotle Mexican Grill, Inc. (CMG) - Canvas Business Model: Customer Relationships

Automated, data-driven personalization through the Rewards app.

Chipotle Mexican Grill, Inc. uses its digital ecosystem to drive personalized interactions, especially through the Chipotle Rewards program. This focus is critical, particularly as comparable restaurant sales faced headwinds, with Q3 2025 comparable restaurant sales increasing only 0.3% year-over-year, driven by a 1.1% increase in average check, partially offset by a 0.8% drop in transactions. The digital channel remains a substantial part of the business.

Metric	Q1 2025	Q2 2025	Q3 2025
Digital Sales (% of Total F&B Revenue)	35.4%	35.5%	36.7%

The company is actively using this digital relationship to target at-risk customers. Digital sign-ups for the loyalty program increased 14% year-over-year in Q2 2025. As of the Q2 2025 earnings call, about 20 million rewards members were active or had made a transaction at least once in the past year. To be fair, loyalty program members generally spend 67% more on average compared to new customers.

Gamified loyalty program features like Extras and achievement badges.

Chipotle Mexican Grill, Inc. deploys gamification to boost engagement, especially targeting lower-frequency users. The "Summer of Extras" promotion in mid-2025 was a key example, involving some 6.4 million app users participating in a campaign that gave away 10,000 burritos, valued at $1 million worth of product. This initiative drove a significant step up in reactivations of lapsed members from the prior summer. Furthermore, the recently launched university rewards program shows a strong start, with participants showing "higher frequency and stronger engagement," which is driving a meaningful change in spend.

• "Summer of Extras" participation: 6.4 million app users.
• Value of burritos given away in the promotion: $1 million.
• Digital loyalty sign-up growth (YOY, Q2 2025): 14%.

High-touch, in-person service on the visible assembly line.

The in-person experience remains central to Chipotle Mexican Grill, Inc.'s customer relationship, focusing on throughput and operational efficiency to enhance service. The strategy for 2025 centered on the "total guest experience," which includes rolling out new kitchen equipment to simplify fulfillment. For instance, the chain is introducing produce slicers to all restaurants by the summer of 2025. The expansion of Chipotlanes is also a direct customer service play; Four in 5 new locations opened in 2025 included one, allowing mobile customers to pick up orders in less than 30 seconds on average. Still, labor costs remain a focus, hitting 25.2% of total revenue in Q3 2025, an increase of 30 basis points year-over-year.

Social media engagement using humor and user-generated content.

Chipotle Mexican Grill, Inc. maintains a vibrant social media presence to foster community connection. The brand has amassed over 2 million followers on TikTok as of 2025. User-generated content is a major driver; the #LidFlipChallenge campaign generated 110K videos posted within its first six days. This engagement is data-informed, as 71% of consumers express interest in personalized offers, which the brand uses data from its digital loyalty program to tailor. The company targets young professionals and college students, aged 18-30, through these digital channels.

Chipotle Mexican Grill, Inc. (CMG) - Canvas Business Model: Channels

You're looking at how Chipotle Mexican Grill, Inc. gets its food to the customer, which is a mix of old-school brick-and-mortar and modern digital speed. The physical footprint is still the core, but the digital layer is growing fast, especially with the dedicated pickup lanes.

Physical company-owned restaurants for dine-in and takeout form the foundation. As of the end of fiscal year 2024, Chipotle Mexican Grill, Inc. operated a total of 3,726 restaurants. The pace of expansion in 2025 was aggressive; for instance, in the third quarter ended September 30, 2025, the company opened 84 new company-owned restaurants. Management's guidance for the full year 2025 was to open between 315 and 345 new company-owned restaurants, supporting the long-term goal of reaching 7,000 restaurants in North America. These locations serve both traditional dine-in and takeout customers.

Chipotlanes, the dedicated drive-thru lanes for mobile order pickup, are now central to new development. This format is designed to enhance guest access and convenience while boosting sales, margins, and returns at new locations. In the third quarter of 2025, 64 out of the 84 new restaurants opened included a Chipotlane, representing about 76% of the quarter's new builds. Looking at the full year 2025 plan, management projected that over 80% of the 315 to 345 new company-owned restaurants would feature this lane. The efficiency is notable; on average, it takes guests less than 30 seconds to complete the Chipotlane process. At the end of 2024, the company had 1,068 Chipotlanes in its portfolio.

Proprietary digital channels, specifically the Chipotle mobile app and website, drive significant volume. For the third quarter of 2025, digital sales accounted for 36.7% of total food and beverage revenue. This channel is critical for throughput, especially as transaction traffic faced headwinds, with comparable restaurant sales increasing only 0.3% year-over-year in Q3 2025, driven by a 1.1% increase in average check partially offset by a 0.8% decline in transactions.

Third-party delivery platforms contribute to the overall digital reach. The reported digital sales figure of 36.7% of revenue for Q3 2025 encompasses orders generated through the Chipotle website, the Chipotle app, and third-party delivery aggregators. While the exact split between proprietary and third-party is not explicitly broken out in the latest reports, these platforms extend the customer base beyond those using the native app or website directly.

Here's a quick look at the key channel metrics as of the latest reported period:

Channel Metric	Value/Percentage	Period/Context
Total Company-Owned Restaurants	3,726	Year-End 2024
New Company-Owned Restaurants Opened	84	Q3 2025
New Restaurants with Chipotlane	64 of 84	Q3 2025
Digital Sales as % of Food & Beverage Revenue	36.7%	Q3 2025
Average Chipotlane Pickup Time	Less than 30 seconds	General Metric
Total Chipotlanes	1,068	Year-End 2024

The company is clearly prioritizing the Chipotlane format for future growth, aiming for at least 80% penetration in its 315 to 345 new unit openings planned for the full year 2025. Finance: draft 13-week cash view by Friday.

Chipotle Mexican Grill, Inc. (CMG) - Canvas Business Model: Customer Segments

Chipotle Mexican Grill, Inc. serves distinct customer groups, though recent macroeconomic conditions have caused shifts in frequency among certain cohorts.

Health and quality-conscious consumers seeking fresh, real food.

• Chipotle Mexican Grill, Inc. serves customers looking for food made fresh with high-quality ingredients, prepared using classic culinary techniques.
• The price point is positioned at 20-30% below peers.

Digital-first customers prioritizing speed and convenience.

The reliance on digital channels is a significant feature of the current customer base.

Metric	Value (Q3 2025)
Digital Sales as % of Total Food & Beverage Revenue	36.7%
Total Revenue (Q3 2025)	$3.0 billion
New Restaurants Opened (Q3 2025)	84 company-owned
New Restaurants with Chipotlane (Q3 2025)	64

Broad mass market, though the segment with income below $100,000 is currently reducing frequency.

Management has observed clear pressure on lower-income customers, impacting overall transaction volume.

• Customers with household income below $100,000 represent about 40% of total sales.
• This cohort is reducing frequency, choosing options like grocery stores or cooking more at home.
• Comparable restaurant sales for Q3 2025 increased 0.3%, driven by a 1.1% average check increase, offset by a 0.8% decline in transactions.
• Full year 2025 comparable sales guidance was lowered to a decline in the low-single-digit range.
• Restaurant level operating margin was 24.5% in Q3 2025.

Younger demographics (25-35) targeted by digital and social media campaigns.

This younger segment, typically a core group, is facing specific economic headwinds.

• The 25 to 35-year-old age group was called out as particularly challenged.
• This cohort accounts for 25% of sales, according to one estimate.
• Management noted a 'significant pullback' from customers between the ages of 25 and 34 who make less than $100,000 a year.
• Labor costs in Q3 2025 were 25.2% of total revenue.

Chipotle Mexican Grill, Inc. (CMG) - Canvas Business Model: Cost Structure

When you look at the Cost Structure for Chipotle Mexican Grill, Inc. as of late 2025, you see a business heavily weighted toward direct operational costs, which is typical for a high-volume, fast-casual operator. The pressure points are clear, especially when transaction growth stalls.

The most significant line item, as always, is the cost of goods sold. For the third quarter ended September 30, 2025, food, beverage, and packaging costs settled at exactly 30.0% of total revenue. That's down from 30.6% in Q3 2024, which management attributed to menu price increases enacted in the prior year and some cost efficiencies. Still, they noted headwinds from ingredient inflation, particularly beef and chicken, plus the impact of newly enacted tariffs.

Next up is labor, which is showing the strain of the current environment. Labor costs for Q3 2025 rose to 25.2% of total revenue, an increase from 24.9% the year prior. Honestly, this jump is a direct result of wage inflation hitting the front lines, compounded by lower sales volumes-the operating leverage works both ways, remember? Lower traffic means you're spreading fixed costs, like manager salaries, thinner against the revenue base.

Here's a quick look at how the primary restaurant operating costs stacked up against the $3.003 billion in total revenue for Q3 2025:

Cost Category	Q3 2025 Amount (in thousands)	Q3 2025 % of Revenue
Food, Beverage, and Packaging	$902,445	30.0%
Labor	$756,669	25.2%
Occupancy	$158,314	5.3%
Other Operating Costs	$450,433	15.0%

You're definitely seeing significant ongoing investment in the physical footprint and the tech that runs it. Chipotle Mexican Grill, Inc. planned for capital expenditures of $683.7 million for the full year 2025, a step up from the $593.6 million spent in 2024. This spending is laser-focused on growth and efficiency.

The expansion strategy dictates a large portion of this CapEx:

• Planned 315 to 345 new company-owned restaurant openings for 2025.
• Commitment that at least 80% of those new builds will feature the high-volume Chipotlane format.
• Ongoing investments in back-of-house technologies, like produce slicers and dual-sided planchas, aimed at improving throughput.

Beyond the direct restaurant costs, the corporate overhead needs attention. General and administrative expenses on a GAAP basis for Q3 2025 reached $146.742 million, representing 4.9% of revenue. That's up from $126.614 million in Q3 2024, largely due to stock-based compensation. On a non-GAAP basis, the G&A was $138.7 million for the quarter. Meanwhile, occupancy costs, which are largely fixed rent obligations, accounted for $158.314 million, or 5.3% of revenue in the quarter. When transaction traffic declines, these fixed costs naturally inflate as a percentage of sales.

Chipotle Mexican Grill, Inc. (CMG) - Canvas Business Model: Revenue Streams

You're looking at the core ways Chipotle Mexican Grill, Inc. brings in cash as of late 2025. The overall picture for the third quarter ended September 30, 2025, shows total revenue hitting $3.0 billion, which was a 7.5% lift compared to the same period last year. That top-line growth is the result of a mix of price increases and new store openings, even with transaction traffic softening a bit. The revenue streams are clearly segmented between the traditional dine-in experience and the increasingly important digital channels.

Here's the quick math on how that $3.0 billion in Q3 2025 revenue broke down between the two primary channels, based on the figures you provided:

Revenue Stream Segment	Percentage of Q3 Revenue	Implied Q3 Revenue Amount
In-restaurant sales (traditional counter orders)	63.3%	$1.899 billion
Digital Sales (App, Web, Third-Party)	36.7%	$1.101 billion

The digital contribution is substantial, representing 36.7% of total food and beverage revenue for Q3 2025. This shows you that the investment in digital experiences, like the app and web ordering, is now a massive, non-negotiable part of the business. It's not just an add-on anymore; it's nearly two-fifths of the core food and beverage take.

The digital revenue is generated through several key avenues, which you need to track closely:

• Orders placed via the Chipotle mobile app.
• Orders placed through the Chipotle website.
• Sales facilitated by third-party delivery aggregators.
• Revenue from catering services, which often flows through digital channels.

Also, don't forget the smaller, but strategically important, international component. Chipotle Mexican Grill, Inc. generates revenue through fees from its international partner-operated locations. During Q3 2025, the company opened two new international partner-operated restaurants, continuing the expansion under the master franchise agreement in the Middle East with Alshaya Group. While the dollar amount for these fees isn't broken out in the headline figures, this stream represents a capital-light way to grow the brand footprint outside of the company's wholly-owned US, Canada, UK, France, and Germany stores.