DallasNews Corporation (DALN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de los medios modernos, Dallasnews Corporation (DALN) emerge como un estudio de caso convincente de la adaptación estratégica y el modelado de negocios innovadores. Al combinar a la perfección el periodismo tradicional con la transformación digital, esta potencia de noticias regional ha creado un enfoque sofisticado para entregar noticias en múltiples plataformas. Desde informes locales hasta distribución digital, el lienzo de modelo de negocio de Daln revela una estrategia matizada que navega por el complejo ecosistema de medios, equilibrando el periodismo confiable con mecanismos de entrega de contenido de vanguardia que atienden a diversos segmentos de audiencia en el área metrópolitana de Dallas-Fort Worth.

Dallasnews Corporation (DALN) - Modelo de negocios: asociaciones clave

Agencias de publicidad local y nacional

Dallasnews Corporation mantiene asociaciones con las siguientes agencias de publicidad:

Nombre de la agencia	Tipo de asociación	Contribución anual de ingresos
Epsilón	Plataforma de publicidad digital	$ 1.2 millones
Publicis Media	Red Nacional de Publicidad	$875,000

Tecnología digital y plataformas de distribución de contenido

Las asociaciones clave de tecnología digital incluyen:

• Iniciativa de Google News
• Apple News+
• Artículos instantáneos de Facebook

Plataforma	Participación de ingresos	Usuarios activos mensuales
Iniciativa de Google News	60/40 división	125,000
Apple News+	50/50 Split	98,000

Redes de sindicación de noticias

Las asociaciones de sindicación incluyen:

• Prensa asociada
• Agencia de contenido de Tribune
• McClatchy News Network

Socio de sindicación	Tarifa anual de licencia de contenido	Categorías de contenido
Prensa asociada	$750,000	Noticias nacionales/internacionales
Agencia de contenido de Tribune	$450,000	Noticias/características regionales

Proveedores de tecnología de medios impresos y digitales

Detalles de la asociación tecnológica:

• WordPress VIP
• Marinero
• Cloud de Adobe Experience Cloud

Proveedor de tecnología	Licencia de tecnología anual	Servicios proporcionados
WordPress VIP	$325,000	Sistema de gestión de contenido
Cloud de Adobe Experience Cloud	$500,000	Plataforma de marketing digital

Dallasnews Corporation (DALN) - Modelo de negocio: actividades clave

Informes de noticias locales y regionales

Dallasnews Corporation genera aproximadamente el 67% de su contenido de noticias de la cobertura local del área metropolitana de Dallas-Fort Worth. La sala de redacción emplea a 82 periodistas a tiempo completo a partir de 2023.

Categoría de informes	Volumen de contenido anual	Historias promedio por semana
Noticias locales	4.368 historias	84 historias
Noticias regionales	2,184 historias	42 historias

Creación y distribución de contenido digital

Las plataformas digitales generan $ 18.3 millones en ingresos anuales para la corporación.

• Plataformas de contenido digital: dallasnews.com, aplicación móvil DMN
• Visitantes digitales únicos mensuales: 3.2 millones
• Frecuencia de publicación de contenido digital: actualizaciones en tiempo real 24/7

Ventas y marketing publicitarios

Los ingresos por publicidad totalizaron $ 22.7 millones en 2023, con publicidad digital que representa el 42% del ingreso de publicidad total.

Segmento publicitario	Ingresos anuales	Porcentaje de total
Publicidad digital	$ 9.5 millones	42%
Publicidad impresa	$ 13.2 millones	58%

Publicación de medios en línea e impreso

Circulación de impresión: 98,000 suscriptores diarios. Base de suscripción digital: 76,000 suscriptores activos.

• Publicación de periódico impreso: 7 días por semana
• Actualizaciones de contenido digital: continuo
• Costo de producción de impresión anual: $ 6.4 millones

Gestión de suscripción

Los ingresos por suscripción alcanzaron los $ 31.5 millones en 2023, con un crecimiento año tras año de 3.2%.

Tipo de suscripción	Número de suscriptores	Ingresos mensuales promedio
Suscripción de impresión	98,000	$22.50
Suscripción digital	76,000	$15.75

Dallasnews Corporation (Daln) - Modelo de negocios: recursos clave

Equipo de periodismo experimentado

A partir de 2024, Dallasnews Corporation emplea a aproximadamente 85 periodistas a tiempo completo y personal editorial. La sala de redacción incluye:

• 35 reporteros que cubren noticias locales
• 15 especialistas en contenido digital
• 12 profesionales de gestión editorial
• 23 periodistas multimedia y de investigación

Infraestructura de publicación digital e impresa

Componente de infraestructura	Especificación	Valor de inversión
Plataforma de publicación digital	CMS basado en la nube	$ 1.2 millones
Equipo de producción de impresión	2 prensas de impresión de alta velocidad	$ 3.5 millones
Centro de datos	Infraestructura de servidor redundante	$ 2.1 millones

Sistemas de gestión de contenido

Especificaciones de plataforma digital primaria:

• Sistema de gestión de contenido patentado
• Capacidades de publicación en tiempo real
• Distribución de contenido multicanal
• Presupuesto anual de mantenimiento de tecnología: $ 450,000

Reputación de marca en el mercado de medios de Dallas-Fort Worth

Métrica de mercado de medios	Valor
Cuota de mercado local	37.5%
Calificación de confianza de la marca	72%
Años de operación continua	143 años

Base de datos de suscriptores digitales e impresos

Desglose de suscriptores a partir de 2024:

Tipo de suscripción	Número de suscriptores	Ingresos mensuales
Suscripciones solo digitales	42,500	$637,500
Suscripciones de solo impresión	18,200	$455,000
Suscripciones digitales/impresas agrupadas	22,300	$890,000

Dallasnews Corporation (Daln) - Modelo de negocio: propuestas de valor

Cobertura de noticias local integral

Dallasnews Corporation ofrece cobertura de noticias local para el área metropolitana de Dallas-Fort Worth, que sirve a aproximadamente 7,6 millones de residentes.

Métricas de cobertura de noticias	2023 datos
Noticias locales publicadas	12,453
Artículos promedio de noticias diarias	34
Áreas de cobertura regional	5 condados

Periodismo de confianza y creíble

La compañía mantiene un Equipo de periodismo ganador del Premio Pulitzer con 87 periodistas profesionales.

• Premios de periodismo en 2023: 6
• Tamaño del equipo de informes de investigación: 12 periodistas
• Personal de verificación de hechos: 5 profesionales dedicados

Entrega de noticias multiplataforma

Plataforma	Usuarios mensuales	Porcentaje de lectores totales
Periódico impreso	98,234	42%
Sitio web digital	276,543	48%
Aplicación móvil	87,654	10%

Contenido regional dirigido

Estrategia de contenido enfocada dirigida a la demografía del área metropolitana de Dallas-Fort Worth.

• Áreas de cobertura primaria: Dallas, Fort Worth, Arlington, Plano, Irving
• Secciones especializadas: política local, negocios, deportes, comunidad

Informes de investigación en profundidad

Recursos dedicados para periodismo de investigación integral.

Métricas de informes de investigación	2023 datos
Informes de investigación importantes	24
Duración de la investigación promedio	3.2 meses
Informes de impacto	12 cambios de política activados

Dallasnews Corporation (Daln) - Modelo de negocios: relaciones con los clientes

Modelos de suscripción digitales e imprimidos

Dallasnews Corporation ofrece opciones de suscripción escalonadas con la siguiente estructura de precios:

Tipo de suscripción	Precio mensual	Precio anual
Solo digital	$12.99	$129.99
Impresión + digital	$19.99	$199.99
Premium digital	$16.99	$169.99

Recomendaciones de contenido de noticias personalizados

La compañía utiliza algoritmos de recomendación impulsados ​​por la IA con las siguientes métricas:

• El 75% de los suscriptores digitales reciben recomendaciones de contenido personalizadas
• El tiempo promedio de participación del usuario aumenta en un 22% con contenido personalizado
• Modelos de aprendizaje automático analizar más de 15 puntos de datos de interacción de usuario

Compromiso comunitario

Plataforma	Usuarios activos	Comentarios por artículo
Comentarios del sitio web	45,000	8.3
Facebook	112,000	N / A
Gorjeo	87,000	N / A

Atención al cliente para servicios de suscripción

Canales de soporte y métricas de respuesta:

• Soporte telefónico disponible de 8 a.m. a 8 p.m. CST
• Tiempo de respuesta promedio: 12 minutos
• Calificación de satisfacción del cliente: 4.2/5
• Personal de apoyo: 42 representantes dedicados

Boletines y alertas de correo electrónico

Tipo de boletín	Suscriptores	Tarifa de apertura
Daily News Digest	98,000	42%
Alertas de noticias de última hora	76,000	55%
Boletín deportivo	62,000	38%

Dallasnews Corporation (Daln) - Modelo de negocios: canales

Sitio web oficial (dallasnews.com)

Plataforma digital con 1,2 millones de visitantes únicos mensuales a partir de 2023. Tarifas de suscripción digital: $ 4.99/mes para acceso solo digital.

Métricas del sitio web	2023 datos
Visitantes únicos mensuales	1,200,000
Precio de suscripción digital	$ 4.99/mes

Aplicaciones de noticias móviles

Disponible en plataformas iOS y Android con 350,000 usuarios de aplicaciones móviles activas en 2023.

• Calificación de la tienda de aplicaciones iOS: 4.2/5
• Android Google Play Rating: 4.1/5
• Descargas de aplicaciones móviles: 275,000 en 2023

Periódico impreso

Circulación de lunes a viernes de 98,000 y circulación dominical de 138,000 a partir de 2023.

Impresión de circulación	2023 cifras
Circulación de lunes a viernes	98,000
Circulación dominical	138,000

Plataformas de redes sociales

El seguidor de las redes sociales cuenta en todas las plataformas en 2023.

Plataforma	Recuento de seguidores
Gorjeo	450,000
Facebook	620,000
Instagram	280,000

Boletines por correo electrónico

Total de boletín de correo electrónico suscriptores: 185,000 a partir de 2023.

• Informe diario de noticias: 75,000 suscriptores
• Boletín deportivo: 55,000 suscriptores
• Alertas de noticias de última hora: 55,000 suscriptores

Dallasnews Corporation (DALN) - Modelo de negocios: segmentos de clientes

Dallas-Fort Worth Residentes del área metropolitana

Población total: 7,6 millones (estimación de 2022)

Segmento demográfico	Porcentaje	Lectores potenciales
Edad 25-54	39.2%	2.98 millones
Ingresos familiares promedio	$71,864	Segmento del mercado objetivo

Profesionales de negocios locales

Dallas-Fort Worth Metroplex Demografía de negocios

• Total de negocios: 272,000
• Sede corporativo: 23 compañías Fortune 500
• Ingresos comerciales anuales promedio: $ 4.2 millones

Entusiastas de las noticias

Categoría de consumo de noticias	Porcentaje
Lectores diarios de noticias	37%
Consumidores de noticias en línea	62%

Medios de impresión demográficos más antiguos que prefieren

Consumidor de medios impresos Profile

• Edad 55+: 22.4% de la población
• Tasa de suscripción de periódico impreso: 14%
• Edad de lector de periódicos impresos promedio: 58 años

Los consumidores de noticias más jóvenes digitales

Consumo de noticias digitales	Porcentaje
Edad 18-34 Noticias digitales consumidores	73%
Uso de la aplicación de noticias móviles	56%

Dallasnews Corporation (Daln) - Modelo de negocio: Estructura de costos

Salarios de periodismo y personal editorial

A partir del informe anual de 2022, Dallasnews Corporation informó una compensación total de empleados de $ 17.4 millones. El personal del personal de la sala de redacción era aproximadamente 132 empleados a tiempo completo.

Categoría de empleado	Salario anual promedio	Costo total
Personal editorial	$68,500	$ 9.04 millones
Periodistas	$62,300	$ 8.22 millones

Costos de producción digital e impreso

Los gastos de producción para 2022 totalizaron $ 6.3 millones, con un desglose de la siguiente manera:

• Producción de impresión: $ 3.8 millones
• Mantenimiento de la plataforma digital: $ 2.5 millones

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica para 2022 fueron de $ 4.1 millones, que incluyen:

Componente tecnológico	Costo anual
Servicios en la nube	$ 1.2 millones
Hardware	$ 1.5 millones
Licencias de software	$ 1.4 millones

Gastos de marketing y distribución

Los costos de marketing y distribución para 2022 ascendieron a $ 5.6 millones:

• Marketing digital: $ 2.3 millones
• Distribución de impresión: $ 2.1 millones
• Campañas publicitarias: $ 1.2 millones

Adquisición y sindicación de contenido

Los gastos de adquisición de contenido para 2022 fueron de $ 3.2 millones:

Fuente de contenido	Costo anual
Servicios de alambre	$ 1.5 millones
Colaboradores independientes	$ 1.1 millones
Contenido sindicado	$ 0.6 millones

Dallasnews Corporation (Daln) - Modelo de negocios: flujos de ingresos

Tarifas de suscripción digital

A partir del cuarto trimestre de 2023, Dallasnews Corporation reportó ingresos por suscripción digital de $ 12.4 millones, lo que representa un aumento de 6.2% año tras año.

Tipo de suscripción	Precio mensual	Contribución anual de ingresos
Digital básico	$9.99	$ 5.6 millones
Prima digital	$19.99	$ 6.8 millones

Suscripciones de periódicos impresos

Los ingresos por suscripción impresa totalizaron $ 8.2 millones en 2023, con una tendencia decreciente del 3.5% respecto al año anterior.

• Suscripción de impresión de lunes a viernes: $ 15.99/mes
• Suscripción de impresión de fin de semana: $ 9.99/mes
• Suscripción de impresión completa: $ 24.99/mes

Ingresos publicitarios digitales e impresos

Los ingresos por publicidad totales para 2023 fueron de $ 22.7 millones, con un desglose de:

Canal publicitario	Ganancia	Porcentaje de total
Publicidad digital	$ 15.3 millones	67.4%
Publicidad impresa	$ 7.4 millones	32.6%

Contenido patrocinado

El contenido patrocinado generó $ 3.6 millones en ingresos para 2023, lo que representa un aumento del 9.1% desde 2022.

Hosting de eventos y patrocinios

Los ingresos relacionados con el evento alcanzaron los $ 2.1 millones en 2023, con eventos clave que incluyen:

• Conferencias de liderazgo empresarial
• Foros de participación comunitaria
• Eventos de redes patrocinados

Categoría de eventos	Número de eventos	Ingresos generados
Eventos corporativos	12	$ 1.4 millones
Eventos comunitarios	8	$ 0.7 millones

DallasNews Corporation (DALN) - Canvas Business Model: Value Propositions

Trusted, objective, and accountable local journalism for the North Texas community

• The Dallas Morning News has won nine Pulitzer Prizes.
• The company traces its roots back to 1842 as the oldest continuously operated business in Texas.
• The Dallas Morning News primarily serves audiences in the North Texas area.

Integrated, intelligence-driven marketing solutions for corporate clients (Medium Giant)

The performance of the Agency segment shows its contribution to the overall business, even amidst top-line revenue challenges in the core news business.

Metric	Q1 2025	Q2 2025
Agency Segment Profit Improvement (YoY)	$0.6 million increase	$0.2 million increase
Adjusted Operating Income (Agency)	N/A	$1.6 million
Adjusted Operating Income Growth (YoY)	N/A	36.7 percent increase

Premier local news and information source with a deep regional focus

The reach of The Dallas Morning News content demonstrates its established position in the market.

• Content published in print, online, or digitally reaches over 12 million people a month.
• The dallasnews.com global ranking in October 2025 was 13,294.

Access to a highly engaged, affluent North Texas audience for advertisers

Advertising and marketing services revenue was a significant component of the total revenue base in the first half of 2025.

Revenue Component	Q1 2025 Amount	Q2 2025 Amount
Advertising and Marketing Services Revenue	$10.8 million	$12.3 million
Circulation Revenue	$15.4 million	$15.3 million
Total Revenue	$29.1 million	$29.8 million

Financial stability and investment from a global media company, Hearst

The transaction provided a clear, immediate financial realization for shareholders, backed by the scale of the acquiring entity.

• DallasNews Corporation shareholders were set to receive $14.00 in cash per share.
• This represented a 219 percent premium over the July 9, 2025, closing price of $4.39 per share.
• The merger with Hearst was expected to close in the third or early fourth quarter of 2025, with a final closing date noted as September 24, 2025.
• Upon closing, The Dallas Morning News joins Hearst Newspapers, which publishes 28 dailies and 50 weeklies across the United States.
• As of June 30, 2025, the Company reported cash and cash equivalents of $33.7 million and no debt.

The company's strategic asset management, including the sale of the Plano printing facility for a net gain of $36.2 million in Q1 2025, fully funded pension liabilities.

DallasNews Corporation (DALN) - Canvas Business Model: Customer Relationships

You're looking at how DallasNews Corporation keeps its audience and clients engaged in this shifting media landscape. It's a dual focus: serving the news consumer directly and managing complex agency relationships.

Self-service digital subscription management for news consumers is key to stabilizing the content side. The company implemented a new AI-powered paywall, which resulted in a notable 16% increase in subscriber starts following its launch in Q1 2025. As of March 31, 2025, digital-only subscriptions stood at 65,028. Total membership, which includes both print and digital, was reported at 125,972 on that same date. This self-service model lets subscribers manage their access online, which is crucial for reducing support overhead.

For the Medium Giant side, the relationship model shifts to dedicated, high-touch service. This is where consultative sales come in, focusing on intelligence-driven, technology-enabled strategy for clients nationwide. The focus here is clearly on operational leverage, as the Agency segment profit improved by $0.6 million year-over-year in Q1 2025, followed by an additional improvement of $0.2 million in Q2 2025. That shows direct client success translating to better margins for DallasNews Corporation.

Automated and personalized digital content delivery (dallasnews.com) underpins the value proposition for the news audience. The Dallas Morning News aims to reach the over 12 million people who read their content monthly across all platforms. This requires robust digital infrastructure to deliver personalized news feeds and alerts, helping to retain the audience even as print circulation declines. It's about making sure the right story finds the right reader automatically.

Relationships with major regional advertisers are direct and long-term, though the revenue stream shows the pressure of the market. For the second quarter of 2025, revenue from advertising and marketing services, including print and digital, was $12.3 million. Compare that to the $12.8 million reported in Q2 2024. The company is actively working to shift these advertisers toward digital spend, which is highly competitive, largely dominated by larger internet companies, as noted in their 2024 annual report. Still, the core regional focus helps maintain these direct ties.

Community connection is cemented through Community engagement through events and public service journalism. The Dallas Morning News brand leverages its history, including nine Pulitzer Prizes, to build trust within its primary market, North Texas, which surpassed 8.3 million residents in 2024. This commitment to quality journalism, which the CEO noted is the heartbeat of the business, is how they justify premium subscription rates and maintain relevance with local institutions and advertisers. The company values understanding customer needs and exceeding expectations, which is a stated core value.

Here's a quick look at some of those key customer-facing numbers from the first half of 2025:

Metric	Period End Date	Value
Digital-Only Subscribers	March 31, 2025	65,028
Total Membership (Print & Digital)	March 31, 2025	125,972
Advertising & Marketing Revenue	Q2 2025	$12.3 million
Circulation Revenue	Q2 2025	$15.3 million
Agency Segment Profit Improvement (YOY)	Q2 2025	$0.2 million (incremental to Q1)

The overall customer base is being managed through a leaner structure; as of June 30, 2025, the total headcount was 451 employees, down 82 or 15.4% year-over-year, largely due to the printing facility transition. This efficiency is necessary to support the digital investment strategy.

You can see the direct impact of these relationship strategies in the following operational highlights:

• Subscriber starts increased by 16% following AI paywall implementation.
• North Texas market population surpassed 8.3 million residents in 2024.
• The Dallas Morning News content reaches over 12 million people monthly.
• Agency segment profit improved by $0.6 million in Q1 2025 versus prior year.
• The publication holds nine Pulitzer Prizes as a testament to quality.

Finance: draft 13-week cash view by Friday.

DallasNews Corporation (DALN) - Canvas Business Model: Channels

You're looking at how DallasNews Corporation moved its content and services to the market as of late 2025, right before or immediately following the acquisition by Hearst Entertainment, Inc. on September 24, 2025. The channels show a clear split between legacy print, growing digital access, and the agency business.

The primary distribution for The Dallas Morning News print product saw an average circulation in 2025 of 45,000 copies daily. This channel is directly tied to print circulation revenue, which saw a year-over-year decrease of $0.7 million or 5.9 percent in the second quarter of 2025. This channel also includes single-copy purchases from retail sales and newsstands, which are part of that declining print circulation revenue stream.

For digital reach via DallasNews.com and mobile applications, the company was focused on paid digital subscriptions. As of March 31, 2025, digital-only subscriptions stood at 65,028. The total membership, combining both print and digital, was 125,972 at that same date. The overall Circulation revenue for the second quarter of 2025 was $15.3 million. The company noted a 16% increase in subscriber starts in Q1 2025 following a new AI-powered paywall implementation.

The Medium Giant direct sales team drives the agency services channel. This segment showed operational improvement even as overall revenue softened. For the first quarter of 2025, the Agency segment profit improved by $0.6 million year-over-year. This momentum continued into the second quarter of 2025, with the Agency segment profit improving by $0.2 million on a year-over-year basis.

Audience reach through social media platforms and third-party news aggregators is bundled into the broader advertising and marketing services revenue. For the second quarter of 2025, total revenue from advertising and marketing services, which includes print and digital advertising across these platforms, was $12.3 million. This represented a 3.8 percent decrease compared to the second quarter of 2024.

Here is a quick look at the key channel-related financial metrics from the first half of 2025:

Channel Metric	Q1 2025 Value	Q2 2025 Value	Comparison Point
Total Revenue	$29.1 million	$29.8 million	Q1 2024: $31.1 million; Q2 2024: $32.1 million
Circulation Revenue	$15.4 million	$15.3 million	Q1 2024: $16.3 million; Q2 2024: $16.2 million
Advertising & Marketing Services Revenue	$10.8 million	$12.3 million	Q1 2024: $11.6 million; Q2 2024: $12.8 million
Agency Segment Profit Improvement	$0.6 million	$0.2 million	Year-over-year basis

The digital subscription channel is supported by specific subscriber counts:

• Digital-only subscriptions as of March 31, 2025: 65,028.
• Total Members (Print + Digital) as of March 31, 2025: 125,972.
• Headcount supporting operations was down to 451 as of June 30, 2025, reflecting efficiency from the new printing facility transition.

The company's overall cash position also reflects channel health; cash and cash equivalents were $33.7 million at June 30, 2025. The shift in focus is clear, with the company evaluating the use of remaining cash for investment opportunities in digital growth.

DallasNews Corporation (DALN) - Canvas Business Model: Customer Segments

You're looking at the customer base for DallasNews Corporation as of late 2025, right after the acquisition by Hearst Entertainment, Inc. on July 9, 2025. The segments are clearly defined by how they consume the core product, The Dallas Morning News, or utilize the Agency services.

Here is a snapshot of the key financial performance metrics from the first half of 2025, which helps frame the scale of these customer segments:

Metric (Period Ending)	Amount	Comparison Context
Total Revenue (Q2 2025)	$29.8 million	Decrease of $2.3 million or 7.2 percent vs Q2 2024
Advertising & Marketing Revenue (Q2 2025)	$12.3 million	Decrease of $0.5 million or 3.8 percent vs Q2 2024
Circulation Revenue (Q2 2025)	$15.3 million	Decrease of $0.9 million or 5.7 percent vs Q2 2024
Total Membership (March 31, 2025)	125,972	Decrease from 129,857 as of March 2024
Digital-Only Subscribers (March 31, 2025)	65,028	Increase of 1.1 percent vs December 31, 2024
Total Employees (June 30, 2025)	451	Decrease of 82 or 15.4 percent vs prior year period

The primary consumer base for the journalism product, The Dallas Morning News, is:

• North Texas residents seeking in-depth local news and information.
• Print-loyal readers, defintely a shrinking but high-value segment.

The print-loyal readers, while shrinking, still contribute significantly to the circulation revenue base. For the first quarter of 2025, circulation revenue was $15.4 million, which saw a print circulation revenue decrease of $0.7 million or 6.0 percent compared to the first quarter of 2024. The total membership base, including both print and digital, stood at 125,972 as of March 31, 2025.

The segment prioritizing convenience and speed is the digital consumer:

• Digital-only subscribers who prioritize convenience and speed.

This group is showing growth momentum, which is a key focus area. Digital-only subscriptions reached 65,028 as of March 31, 2025, reflecting an increase of 1.1 percent compared to December 31, 2024. Following a new AI-powered paywall implementation, subscriber starts saw a 16 percent increase in Q1 2025.

The business-to-business segments are served through advertising sales and the dedicated agency:

• Regional and national businesses requiring advertising space.
• Corporate clients needing full-service strategic and digital marketing (Medium Giant).

Advertising and marketing services revenue, which covers both print and digital advertising sold by Medium Giant's cross-functional team under the TDMN segment, was $10.8 million in the first quarter of 2025. For the second quarter of 2025, this revenue line was $12.3 million. The dedicated Agency segment, which is Medium Giant, is a separate reportable segment. Its profit improved by $0.6 million year-over-year in Q1 2025, and by $0.2 million year-over-year in Q2 2025. Medium Giant itself had 126 employees as of 2025.

DallasNews Corporation (DALN) - Canvas Business Model: Cost Structure

You're looking at the cost side of DallasNews Corporation (DALN) as they push through their structural transformation, which involved selling the Plano printing facility and moving to a smaller, leased space. The cost structure reflects this pivot away from heavy physical assets toward leaner operations and digital investment capacity.

Employee compensation and benefits totaled $14.8 million in Q1 2025. This line item saw an improvement of $1.2 million in Q1 2025 compared to Q1 2024 on a non-GAAP basis. The headcount as of June 30, 2025, stood at 451 employees, a decrease of 82 or 15.4 percent year-over-year, largely due to the printing facility transition. The company also paid transaction bonuses totaling $2,500,000 to two executives in July 2025 contingent on the merger closing.

The costs associated with the physical product are shrinking. Newsprint, ink, and other supplies for the print operation for the second quarter of 2025 were $932 thousand. This compares to $1,302 thousand in the second quarter of 2024. For the first six months of 2025, this cost was $2,203 thousand.

Distribution and delivery expenses are also being managed aggressively. Full year 2024 saw expense savings of $6.5 million in distribution costs alone. The revenue line item for Printing, distribution and other also dropped by 28.9 percent or $0.9 million in Q2 2025 compared to Q2 2024, partly due to a canceled mailed advertisements partnership in April 2025.

The shift to a new facility directly impacts lease and facility costs. The transition to a smaller, leased printing facility resulted in an expense saving of $0.6 million in Q2 2025 on a non-GAAP basis. This move was expected to yield annual expense savings of approximately $5.0 million after the transition was complete. As of December 31, 2024, the Operating lease right-of-use assets were $17,434 thousand.

For Digital platform maintenance and technology investment costs, specific recurring maintenance figures aren't itemized separately from general operating expenses, but the company is clearly positioning capital for this area. Cash and cash equivalents as of June 30, 2025, were $33.7 million, which the company was evaluating for investment opportunities in digital growth.

Here's a look at some key components of the operating expense structure, using the latest available quarterly data from Q2 2025, alongside the stated savings:

Cost Component Category	Q2 2025 Amount (in thousands)	Comparative Data Point	Period/Context
Employee compensation and benefits	$13,592	Improvement of $1.0 million	Q2 2025 vs Q2 2024 (Non-GAAP)
Newsprint, ink and other supplies	$932	Decrease of $370 thousand	Q2 2025 vs Q2 2024
Attributable to smaller, leased printing facility transition	N/A	Savings of $0.6 million	Q2 2025 (Non-GAAP)
Distribution Expense Savings	N/A	Savings of $6.5 million	Full Year 2024 vs 2023
Cash and Equivalents	$33,700	Balance	June 30, 2025

The cost structure is clearly being streamlined around the print operation, as evidenced by the following expense management actions:

• Employee headcount reduction of 70 employees (13.2 percent) by Q1 2025.
• Expected annual expense savings from the printing facility transition: approximately $5.0 million.
• Total consolidated operating expense (GAAP) for Q2 2025 was $28.5 million, an improvement of $3.0 million or 9.5 percent versus Q2 2024.
• The company had 461 employees as of March 31, 2025.

Finance: draft 13-week cash view by Friday.

DallasNews Corporation (DALN) - Canvas Business Model: Revenue Streams

You're looking at the core ways DallasNews Corporation brings in cash as of their latest reported figures from the first quarter of 2025. Honestly, the numbers show a clear pivot point, with traditional print revenue streams shrinking while the agency side shows operational improvement.

Here is a breakdown of the key revenue components for DallasNews Corporation based on their Q1 2025 financial release:

Revenue Stream Category	Q1 2025 Amount	Year-over-Year Change Context
Circulation Revenue (Subscriptions & Retail)	$15.4 million	Decrease of $0.9 million or 5.2 percent from Q1 2024.
Advertising and Marketing Services Revenue (Total)	$10.8 million	Decrease of $0.8 million or 7.2 percent from Q1 2024.
Printing, Distribution and Other Revenue	$2.9 million	Decrease of $0.3 million or 9.2 percent from Q1 2024.
Total Consolidated Revenue	$29.1 million	Decrease of $2.0 million or 6.4 percent from Q1 2024.

The Advertising and Marketing Services total of $10.8 million includes both print and digital revenues. You need to know that the print advertising revenue component specifically saw a decrease of $0.7 million, which is a 12.2% drop year-over-year. This strongly suggests that digital advertising revenue from dallasnews.com and related platforms, while not explicitly broken out, is being pressured by the overall print decline, or at least not growing fast enough to offset it.

Revenue tied to Medium Giant's marketing and media services is tracked through the Agency segment profit, which showed a marked improvement. The Agency segment profit improved by $0.6 million year-over-year for Q1 2025. Management highlighted this improvement was on better client mix and expense discipline; the expansion of the Medium Giant Agency's operating margin remains a priority.

For commercial printing and distribution services for other businesses, this falls under the Printing, Distribution and Other Revenue line, which was $2.9 million in Q1 2025. That figure represented a 9.2% decline from the prior year period. Here are the specifics driving that change:

• Decline primarily due to a canceled commercial printing partnership.
• Reduction in mailed advertisements for business customers.
• Year-over-year revenue drop of $0.3 million.

Finance: draft 13-week cash view by Friday.