DallasNews Corporation (DALN): Business Model Canvas

In der dynamischen Landschaft der modernen Medien erweist sich die DallasNews Corporation (DALN) als überzeugende Fallstudie für strategische Anpassung und innovative Geschäftsmodellierung. Durch die nahtlose Verbindung von traditionellem Journalismus und digitaler Transformation hat dieses regionale Nachrichtenunternehmen einen ausgefeilten Ansatz für die Bereitstellung von Nachrichten auf mehreren Plattformen entwickelt. Von der lokalen Berichterstattung bis zur digitalen Verbreitung offenbart das Geschäftsmodell-Canvas von DALN eine differenzierte Strategie, die sich durch das komplexe Medienökosystem navigiert und vertrauenswürdigen Journalismus mit hochmodernen Content-Delivery-Mechanismen in Einklang bringt, die unterschiedliche Zielgruppensegmente in der Metropolregion Dallas-Fort Worth bedienen.

DallasNews Corporation (DALN) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und nationale Werbeagenturen

DallasNews Corporation unterhält Partnerschaften mit folgenden Werbeagenturen:

Name der Agentur	Partnerschaftstyp	Jährlicher Umsatzbeitrag
Epsilon	Digitale Werbeplattform	1,2 Millionen US-Dollar
Publicis Media	Nationales Werbenetzwerk	$875,000

Digitale Technologie- und Content-Distributionsplattformen

Zu den wichtigsten Partnerschaften im Bereich der digitalen Technologie gehören:

• Google News-Initiative
• Apple News+
• Facebook-Sofortartikel

Plattform	Umsatzbeteiligung	Monatlich aktive Benutzer
Google News-Initiative	60/40-Aufteilung	125,000
Apple News+	50/50-Aufteilung	98,000

News-Syndication-Netzwerke

Zu den Syndizierungspartnerschaften gehören:

• Associated Press
• Tribune Content Agency
• McClatchy News Network

Syndication-Partner	Jährliche Lizenzgebühr für Inhalte	Inhaltskategorien
Associated Press	$750,000	Nationale/Internationale Nachrichten
Tribune Content Agency	$450,000	Regionale Nachrichten/Features

Anbieter von Druck- und digitalen Medientechnologien

Details zur Technologiepartnerschaft:

• WordPress-VIP
• Durchsegeln
• Adobe Experience Cloud

Technologieanbieter	Jährliche Technologielizenz	Erbrachte Dienstleistungen
WordPress-VIP	$325,000	Content-Management-System
Adobe Experience Cloud	$500,000	Digitale Marketingplattform

DallasNews Corporation (DALN) – Geschäftsmodell: Hauptaktivitäten

Lokale und regionale Nachrichtenberichterstattung

Die DallasNews Corporation generiert etwa 67 % ihrer Nachrichteninhalte aus der lokalen Berichterstattung im Großraum Dallas-Fort Worth. Die Nachrichtenredaktion beschäftigt ab 2023 82 Vollzeitjournalisten.

Berichtskategorie	Jährliches Inhaltsvolumen	Durchschnittliche Geschichten pro Woche
Lokale Nachrichten	4.368 Geschichten	84 Geschichten
Regionale Nachrichten	2.184 Geschichten	42 Geschichten

Erstellung und Verbreitung digitaler Inhalte

Digitale Plattformen erwirtschaften dem Unternehmen einen Jahresumsatz von 18,3 Millionen US-Dollar.

• Plattformen für digitale Inhalte: DallasNews.com, DMN Mobile App
• Monatliche einzigartige digitale Besucher: 3,2 Millionen
• Häufigkeit der Veröffentlichung digitaler Inhalte: Aktualisierungen rund um die Uhr in Echtzeit

Werbeverkauf und Marketing

Die Werbeeinnahmen beliefen sich im Jahr 2023 auf insgesamt 22,7 Millionen US-Dollar, wobei digitale Werbung 42 % der gesamten Werbeeinnahmen ausmachte.

Werbesegment	Jahresumsatz	Prozentsatz der Gesamtsumme
Digitale Werbung	9,5 Millionen US-Dollar	42%
Printwerbung	13,2 Millionen US-Dollar	58%

Online- und Printmedienveröffentlichung

Printauflage: 98.000 tägliche Abonnenten. Digitale Abonnentenbasis: 76.000 aktive Abonnenten.

• Veröffentlichung gedruckter Zeitungen: 7 Tage pro Woche
• Aktualisierungen digitaler Inhalte: Kontinuierlich
• Jährliche Druckproduktionskosten: 6,4 Millionen US-Dollar

Abonnementverwaltung

Die Abonnementeinnahmen erreichten im Jahr 2023 31,5 Millionen US-Dollar, was einem Wachstum von 3,2 % gegenüber dem Vorjahr entspricht.

Abonnementtyp	Anzahl der Abonnenten	Durchschnittlicher monatlicher Umsatz
Print-Abonnement	98,000	$22.50
Digitales Abonnement	76,000	$15.75

DallasNews Corporation (DALN) – Geschäftsmodell: Schlüsselressourcen

Erfahrenes Journalismus-Team

Im Jahr 2024 beschäftigt die DallasNews Corporation etwa 85 Vollzeitjournalisten und Redaktionsmitarbeiter. Der Newsroom umfasst:

• 35 Reporter berichten über lokale Nachrichten
• 15 Spezialisten für digitale Inhalte
• 12 Profis für Redaktionsmanagement
• 23 Multimedia- und investigative Journalisten

Infrastruktur für digitale und gedruckte Veröffentlichungen

Infrastrukturkomponente	Spezifikation	Investitionswert
Digitale Publishing-Plattform	Cloudbasiertes CMS	1,2 Millionen US-Dollar
Druckproduktionsausrüstung	2 Hochgeschwindigkeitsdruckmaschinen	3,5 Millionen Dollar
Rechenzentrum	Redundante Serverinfrastruktur	2,1 Millionen US-Dollar

Content-Management-Systeme

Spezifikationen der primären digitalen Plattform:

• Proprietäres Content-Management-System
• Echtzeit-Veröffentlichungsfunktionen
• Verbreitung von Inhalten über mehrere Kanäle
• Jährliches Budget für die technische Wartung: 450.000 US-Dollar

Markenreputation im Dallas-Fort Worth-Medienmarkt

Medienmarktmetrik	Wert
Lokaler Marktanteil	37.5%
Bewertung des Markenvertrauens	72%
Jahrelanger Dauerbetrieb	143 Jahre

Abonnentendatenbank für Digital- und Print-Abonnenten

Abonnentenaufschlüsselung ab 2024:

Abonnementtyp	Anzahl der Abonnenten	Monatlicher Umsatz
Nur digitale Abonnements	42,500	$637,500
Nur-Druck-Abonnements	18,200	$455,000
Gebündelte Digital-/Print-Abonnements	22,300	$890,000

DallasNews Corporation (DALN) – Geschäftsmodell: Wertversprechen

Umfassende lokale Berichterstattung

Die DallasNews Corporation bietet lokale Berichterstattung für die Metropolregion Dallas-Fort Worth und versorgt etwa 7,6 Millionen Einwohner.

Kennzahlen zur Nachrichtenberichterstattung	Daten für 2023
Lokale Nachrichten veröffentlicht	12,453
Durchschnittliche tägliche Nachrichtenartikel	34
Regionale Versorgungsgebiete	5 Landkreise

Vertrauenswürdiger und glaubwürdiger Journalismus

Das Unternehmen unterhält eine Mit dem Pulitzer-Preis ausgezeichnetes Journalistenteam mit 87 professionellen Journalisten.

• Journalistenpreise 2023: 6
• Teamgröße für investigative Berichterstattung: 12 Journalisten
• Mitarbeiter für die Faktenprüfung: 5 engagierte Fachleute

Nachrichtenübermittlung auf mehreren Plattformen

Plattform	Monatliche Benutzer	Prozentsatz der gesamten Leserschaft
Zeitung drucken	98,234	42%
Digitale Website	276,543	48%
Mobile App	87,654	10%

Gezielter regionaler Inhalt

Fokussierte Content-Strategie, die auf die Demografie der Metropolregion Dallas-Fort Worth abzielt.

• Hauptversorgungsgebiete: Dallas, Fort Worth, Arlington, Plano, Irving
• Fachbereiche: Lokalpolitik, Wirtschaft, Sport, Gemeinschaft

Detaillierte investigative Berichterstattung

Spezielle Ressourcen für umfassenden investigativen Journalismus.

Kennzahlen zur investigativen Berichterstattung	Daten für 2023
Wichtige Untersuchungsberichte	24
Durchschnittliche Untersuchungsdauer	3,2 Monate
Wirkungsberichte	12 Richtlinienänderungen ausgelöst

DallasNews Corporation (DALN) – Geschäftsmodell: Kundenbeziehungen

Digitale und gedruckte Abonnementmodelle

DallasNews Corporation bietet gestaffelte Abonnementoptionen mit der folgenden Preisstruktur:

Abonnementtyp	Monatspreis	Jahrespreis
Nur digital	$12.99	$129.99
Druck + Digital	$19.99	$199.99
Premium-Digital	$16.99	$169.99

Personalisierte Empfehlungen für Nachrichteninhalte

Das Unternehmen nutzt KI-gesteuerte Empfehlungsalgorithmen mit den folgenden Metriken:

• 75 % der digitalen Abonnenten erhalten personalisierte Inhaltsempfehlungen
• Mit personalisierten Inhalten erhöht sich die durchschnittliche Benutzereingriffszeit um 22 %
• Modelle für maschinelles Lernen analysieren mehr als 15 Datenpunkte zur Benutzerinteraktion

Community-Engagement

Plattform	Aktive Benutzer	Kommentare pro Artikel
Website-Kommentare	45,000	8.3
Facebook	112,000	N/A
Twitter	87,000	N/A

Kundensupport für Abonnementdienste

Supportkanäle und Antwortmetriken:

• Telefonsupport verfügbar von 8:00 bis 20:00 Uhr CST
• Durchschnittliche Antwortzeit: 12 Minuten
• Kundenzufriedenheitsbewertung: 4,2/5
• Support-Mitarbeiter: 42 engagierte Vertreter

E-Mail-Newsletter und Benachrichtigungen

Newsletter-Typ	Abonnenten	Öffnungsrate
Daily News Digest	98,000	42%
Eilmeldungen	76,000	55%
Sport-Newsletter	62,000	38%

DallasNews Corporation (DALN) – Geschäftsmodell: Kanäle

Offizielle Website (dallasnews.com)

Digitale Plattform mit 1,2 Millionen einzelnen Besuchern pro Monat (Stand 2023). Preise für digitale Abonnements: 4,99 $/Monat für rein digitalen Zugriff.

Website-Metriken	Daten für 2023
Monatliche einzigartige Besucher	1,200,000
Preis für digitales Abonnement	4,99 $/Monat

Mobile Nachrichtenanwendungen

Verfügbar auf iOS- und Android-Plattformen mit 350.000 aktiven Nutzern mobiler Apps im Jahr 2023.

• Bewertung im iOS App Store: 4,2/5
• Android Google Play-Bewertung: 4,1/5
• Downloads mobiler Apps: 275.000 im Jahr 2023

Zeitung drucken

Ab 2023 beträgt die Wochentagsauflage 98.000 Exemplare und die Sonntagsauflage 138.000 Exemplare.

Auflage drucken	Zahlen für 2023
Wochentagszirkulation	98,000
Sonntagsauflage	138,000

Social-Media-Plattformen

Anzahl der Social-Media-Follower auf allen Plattformen im Jahr 2023.

Plattform	Anzahl der Follower
Twitter	450,000
Facebook	620,000
Instagram	280,000

E-Mail-Newsletter

Gesamtzahl der E-Mail-Newsletter-Abonnenten: 185.000 (Stand 2023).

• Daily News Brief: 75.000 Abonnenten
• Sport-Newsletter: 55.000 Abonnenten
• Eilmeldungen: 55.000 Abonnenten

DallasNews Corporation (DALN) – Geschäftsmodell: Kundensegmente

Einwohner der Metropolregion Dallas-Fort Worth

Gesamtbevölkerung: 7,6 Millionen (Schätzung 2022)

Demografisches Segment	Prozentsatz	Potenzielle Leserschaft
Alter 25–54	39.2%	2,98 Millionen
Mittleres Haushaltseinkommen	$71,864	Zielmarktsegment

Lokale Geschäftsprofis

Geschäftsdemografie des Dallas-Fort Worth Metroplex

• Gesamtzahl der Unternehmen: 272.000
• Unternehmenszentrale: 23 Fortune-500-Unternehmen
• Durchschnittlicher jährlicher Geschäftsumsatz: 4,2 Millionen US-Dollar

Nachrichtenbegeisterte

Kategorie „Nachrichtenkonsum“.	Prozentsatz
Tägliche Nachrichtenleser	37%
Verbraucher von Online-Nachrichten	62%

Ältere Bevölkerungsgruppen bevorzugen Printmedien

Konsument von Printmedien Profile

• Alter 55+: 22,4 % der Bevölkerung
• Abonnementpreis für gedruckte Zeitungen: 14 %
• Durchschnittsalter der Leser gedruckter Zeitungen: 58 Jahre

Digital-First für jüngere Nachrichtenkonsumenten

Digitaler Nachrichtenkonsum	Prozentsatz
Konsumenten digitaler Nachrichten im Alter von 18 bis 34 Jahren	73%
Nutzung mobiler Nachrichten-Apps	56%

DallasNews Corporation (DALN) – Geschäftsmodell: Kostenstruktur

Gehälter für Journalismus und Redaktion

Zum Jahresbericht 2022 meldete die DallasNews Corporation eine Mitarbeitervergütung von insgesamt 17,4 Millionen US-Dollar. Die Mitarbeiterzahl der Nachrichtenredaktion betrug rund 132 Vollzeitbeschäftigte.

Mitarbeiterkategorie	Durchschnittliches Jahresgehalt	Gesamtkosten
Redaktion	$68,500	9,04 Millionen US-Dollar
Journalisten	$62,300	8,22 Millionen US-Dollar

Kosten für die Digital- und Druckproduktion

Die Produktionskosten für 2022 beliefen sich auf insgesamt 6,3 Millionen US-Dollar und verteilen sich wie folgt:

• Druckproduktion: 3,8 Millionen US-Dollar
• Wartung der digitalen Plattform: 2,5 Millionen US-Dollar

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2022 auf 4,1 Millionen US-Dollar, darunter:

Technologiekomponente	Jährliche Kosten
Cloud-Dienste	1,2 Millionen US-Dollar
IT-Hardware	1,5 Millionen Dollar
Softwarelizenzen	1,4 Millionen US-Dollar

Marketing- und Vertriebskosten

Die Marketing- und Vertriebskosten für 2022 beliefen sich auf 5,6 Millionen US-Dollar:

• Digitales Marketing: 2,3 Millionen US-Dollar
• Druckvertrieb: 2,1 Millionen US-Dollar
• Werbekampagnen: 1,2 Millionen US-Dollar

Erfassung und Syndizierung von Inhalten

Die Ausgaben für den Erwerb von Inhalten beliefen sich im Jahr 2022 auf 3,2 Millionen US-Dollar:

Inhaltsquelle	Jährliche Kosten
Wire Services	1,5 Millionen Dollar
Freiberufliche Mitarbeiter	1,1 Millionen US-Dollar
Syndizierter Inhalt	0,6 Millionen US-Dollar

DallasNews Corporation (DALN) – Geschäftsmodell: Einnahmequellen

Gebühren für digitale Abonnements

Im vierten Quartal 2023 meldete die DallasNews Corporation einen Umsatz aus digitalen Abonnements in Höhe von 12,4 Millionen US-Dollar, was einer Steigerung von 6,2 % gegenüber dem Vorjahr entspricht.

Abonnementtyp	Monatspreis	Jährlicher Umsatzbeitrag
Digitales Basic	$9.99	5,6 Millionen US-Dollar
Digitale Premium	$19.99	6,8 Millionen US-Dollar

Zeitungsabonnements drucken

Die Einnahmen aus Print-Abonnements beliefen sich im Jahr 2023 auf insgesamt 8,2 Millionen US-Dollar, mit einem Rückgang von 3,5 % gegenüber dem Vorjahr.

• Druckabonnement an Wochentagen: 15,99 $/Monat
• Wochenend-Druckabonnement: 9,99 $/Monat
• Vollständiges Druckabonnement: 24,99 $/Monat

Einnahmen aus digitaler und gedruckter Werbung

Die gesamten Werbeeinnahmen beliefen sich im Jahr 2023 auf 22,7 Millionen US-Dollar und setzten sich wie folgt zusammen:

Werbekanal	Einnahmen	Prozentsatz der Gesamtsumme
Digitale Werbung	15,3 Millionen US-Dollar	67.4%
Printwerbung	7,4 Millionen US-Dollar	32.6%

Gesponserte Inhalte

Gesponserte Inhalte generierten im Jahr 2023 einen Umsatz von 3,6 Millionen US-Dollar, was einer Steigerung von 9,1 % gegenüber 2022 entspricht.

Event-Hosting und Sponsoring

Der veranstaltungsbezogene Umsatz erreichte im Jahr 2023 2,1 Millionen US-Dollar. Zu den wichtigsten Veranstaltungen gehörten:

• Konferenzen zur Unternehmensführung
• Community-Engagement-Foren
• Gesponserte Networking-Events

Veranstaltungskategorie	Anzahl der Ereignisse	Generierter Umsatz
Firmenveranstaltungen	12	1,4 Millionen US-Dollar
Gemeinschaftsveranstaltungen	8	0,7 Millionen US-Dollar

DallasNews Corporation (DALN) - Canvas Business Model: Value Propositions

Trusted, objective, and accountable local journalism for the North Texas community

• The Dallas Morning News has won nine Pulitzer Prizes.
• The company traces its roots back to 1842 as the oldest continuously operated business in Texas.
• The Dallas Morning News primarily serves audiences in the North Texas area.

Integrated, intelligence-driven marketing solutions for corporate clients (Medium Giant)

The performance of the Agency segment shows its contribution to the overall business, even amidst top-line revenue challenges in the core news business.

Metric	Q1 2025	Q2 2025
Agency Segment Profit Improvement (YoY)	$0.6 million increase	$0.2 million increase
Adjusted Operating Income (Agency)	N/A	$1.6 million
Adjusted Operating Income Growth (YoY)	N/A	36.7 percent increase

Premier local news and information source with a deep regional focus

The reach of The Dallas Morning News content demonstrates its established position in the market.

• Content published in print, online, or digitally reaches over 12 million people a month.
• The dallasnews.com global ranking in October 2025 was 13,294.

Access to a highly engaged, affluent North Texas audience for advertisers

Advertising and marketing services revenue was a significant component of the total revenue base in the first half of 2025.

Revenue Component	Q1 2025 Amount	Q2 2025 Amount
Advertising and Marketing Services Revenue	$10.8 million	$12.3 million
Circulation Revenue	$15.4 million	$15.3 million
Total Revenue	$29.1 million	$29.8 million

Financial stability and investment from a global media company, Hearst

The transaction provided a clear, immediate financial realization for shareholders, backed by the scale of the acquiring entity.

• DallasNews Corporation shareholders were set to receive $14.00 in cash per share.
• This represented a 219 percent premium over the July 9, 2025, closing price of $4.39 per share.
• The merger with Hearst was expected to close in the third or early fourth quarter of 2025, with a final closing date noted as September 24, 2025.
• Upon closing, The Dallas Morning News joins Hearst Newspapers, which publishes 28 dailies and 50 weeklies across the United States.
• As of June 30, 2025, the Company reported cash and cash equivalents of $33.7 million and no debt.

The company's strategic asset management, including the sale of the Plano printing facility for a net gain of $36.2 million in Q1 2025, fully funded pension liabilities.

DallasNews Corporation (DALN) - Canvas Business Model: Customer Relationships

You're looking at how DallasNews Corporation keeps its audience and clients engaged in this shifting media landscape. It's a dual focus: serving the news consumer directly and managing complex agency relationships.

Self-service digital subscription management for news consumers is key to stabilizing the content side. The company implemented a new AI-powered paywall, which resulted in a notable 16% increase in subscriber starts following its launch in Q1 2025. As of March 31, 2025, digital-only subscriptions stood at 65,028. Total membership, which includes both print and digital, was reported at 125,972 on that same date. This self-service model lets subscribers manage their access online, which is crucial for reducing support overhead.

For the Medium Giant side, the relationship model shifts to dedicated, high-touch service. This is where consultative sales come in, focusing on intelligence-driven, technology-enabled strategy for clients nationwide. The focus here is clearly on operational leverage, as the Agency segment profit improved by $0.6 million year-over-year in Q1 2025, followed by an additional improvement of $0.2 million in Q2 2025. That shows direct client success translating to better margins for DallasNews Corporation.

Automated and personalized digital content delivery (dallasnews.com) underpins the value proposition for the news audience. The Dallas Morning News aims to reach the over 12 million people who read their content monthly across all platforms. This requires robust digital infrastructure to deliver personalized news feeds and alerts, helping to retain the audience even as print circulation declines. It's about making sure the right story finds the right reader automatically.

Relationships with major regional advertisers are direct and long-term, though the revenue stream shows the pressure of the market. For the second quarter of 2025, revenue from advertising and marketing services, including print and digital, was $12.3 million. Compare that to the $12.8 million reported in Q2 2024. The company is actively working to shift these advertisers toward digital spend, which is highly competitive, largely dominated by larger internet companies, as noted in their 2024 annual report. Still, the core regional focus helps maintain these direct ties.

Community connection is cemented through Community engagement through events and public service journalism. The Dallas Morning News brand leverages its history, including nine Pulitzer Prizes, to build trust within its primary market, North Texas, which surpassed 8.3 million residents in 2024. This commitment to quality journalism, which the CEO noted is the heartbeat of the business, is how they justify premium subscription rates and maintain relevance with local institutions and advertisers. The company values understanding customer needs and exceeding expectations, which is a stated core value.

Here's a quick look at some of those key customer-facing numbers from the first half of 2025:

Metric	Period End Date	Value
Digital-Only Subscribers	March 31, 2025	65,028
Total Membership (Print & Digital)	March 31, 2025	125,972
Advertising & Marketing Revenue	Q2 2025	$12.3 million
Circulation Revenue	Q2 2025	$15.3 million
Agency Segment Profit Improvement (YOY)	Q2 2025	$0.2 million (incremental to Q1)

The overall customer base is being managed through a leaner structure; as of June 30, 2025, the total headcount was 451 employees, down 82 or 15.4% year-over-year, largely due to the printing facility transition. This efficiency is necessary to support the digital investment strategy.

You can see the direct impact of these relationship strategies in the following operational highlights:

• Subscriber starts increased by 16% following AI paywall implementation.
• North Texas market population surpassed 8.3 million residents in 2024.
• The Dallas Morning News content reaches over 12 million people monthly.
• Agency segment profit improved by $0.6 million in Q1 2025 versus prior year.
• The publication holds nine Pulitzer Prizes as a testament to quality.

Finance: draft 13-week cash view by Friday.

DallasNews Corporation (DALN) - Canvas Business Model: Channels

You're looking at how DallasNews Corporation moved its content and services to the market as of late 2025, right before or immediately following the acquisition by Hearst Entertainment, Inc. on September 24, 2025. The channels show a clear split between legacy print, growing digital access, and the agency business.

The primary distribution for The Dallas Morning News print product saw an average circulation in 2025 of 45,000 copies daily. This channel is directly tied to print circulation revenue, which saw a year-over-year decrease of $0.7 million or 5.9 percent in the second quarter of 2025. This channel also includes single-copy purchases from retail sales and newsstands, which are part of that declining print circulation revenue stream.

For digital reach via DallasNews.com and mobile applications, the company was focused on paid digital subscriptions. As of March 31, 2025, digital-only subscriptions stood at 65,028. The total membership, combining both print and digital, was 125,972 at that same date. The overall Circulation revenue for the second quarter of 2025 was $15.3 million. The company noted a 16% increase in subscriber starts in Q1 2025 following a new AI-powered paywall implementation.

The Medium Giant direct sales team drives the agency services channel. This segment showed operational improvement even as overall revenue softened. For the first quarter of 2025, the Agency segment profit improved by $0.6 million year-over-year. This momentum continued into the second quarter of 2025, with the Agency segment profit improving by $0.2 million on a year-over-year basis.

Audience reach through social media platforms and third-party news aggregators is bundled into the broader advertising and marketing services revenue. For the second quarter of 2025, total revenue from advertising and marketing services, which includes print and digital advertising across these platforms, was $12.3 million. This represented a 3.8 percent decrease compared to the second quarter of 2024.

Here is a quick look at the key channel-related financial metrics from the first half of 2025:

Channel Metric	Q1 2025 Value	Q2 2025 Value	Comparison Point
Total Revenue	$29.1 million	$29.8 million	Q1 2024: $31.1 million; Q2 2024: $32.1 million
Circulation Revenue	$15.4 million	$15.3 million	Q1 2024: $16.3 million; Q2 2024: $16.2 million
Advertising & Marketing Services Revenue	$10.8 million	$12.3 million	Q1 2024: $11.6 million; Q2 2024: $12.8 million
Agency Segment Profit Improvement	$0.6 million	$0.2 million	Year-over-year basis

The digital subscription channel is supported by specific subscriber counts:

• Digital-only subscriptions as of March 31, 2025: 65,028.
• Total Members (Print + Digital) as of March 31, 2025: 125,972.
• Headcount supporting operations was down to 451 as of June 30, 2025, reflecting efficiency from the new printing facility transition.

The company's overall cash position also reflects channel health; cash and cash equivalents were $33.7 million at June 30, 2025. The shift in focus is clear, with the company evaluating the use of remaining cash for investment opportunities in digital growth.

DallasNews Corporation (DALN) - Canvas Business Model: Customer Segments

You're looking at the customer base for DallasNews Corporation as of late 2025, right after the acquisition by Hearst Entertainment, Inc. on July 9, 2025. The segments are clearly defined by how they consume the core product, The Dallas Morning News, or utilize the Agency services.

Here is a snapshot of the key financial performance metrics from the first half of 2025, which helps frame the scale of these customer segments:

Metric (Period Ending)	Amount	Comparison Context
Total Revenue (Q2 2025)	$29.8 million	Decrease of $2.3 million or 7.2 percent vs Q2 2024
Advertising & Marketing Revenue (Q2 2025)	$12.3 million	Decrease of $0.5 million or 3.8 percent vs Q2 2024
Circulation Revenue (Q2 2025)	$15.3 million	Decrease of $0.9 million or 5.7 percent vs Q2 2024
Total Membership (March 31, 2025)	125,972	Decrease from 129,857 as of March 2024
Digital-Only Subscribers (March 31, 2025)	65,028	Increase of 1.1 percent vs December 31, 2024
Total Employees (June 30, 2025)	451	Decrease of 82 or 15.4 percent vs prior year period

The primary consumer base for the journalism product, The Dallas Morning News, is:

• North Texas residents seeking in-depth local news and information.
• Print-loyal readers, defintely a shrinking but high-value segment.

The print-loyal readers, while shrinking, still contribute significantly to the circulation revenue base. For the first quarter of 2025, circulation revenue was $15.4 million, which saw a print circulation revenue decrease of $0.7 million or 6.0 percent compared to the first quarter of 2024. The total membership base, including both print and digital, stood at 125,972 as of March 31, 2025.

The segment prioritizing convenience and speed is the digital consumer:

• Digital-only subscribers who prioritize convenience and speed.

This group is showing growth momentum, which is a key focus area. Digital-only subscriptions reached 65,028 as of March 31, 2025, reflecting an increase of 1.1 percent compared to December 31, 2024. Following a new AI-powered paywall implementation, subscriber starts saw a 16 percent increase in Q1 2025.

The business-to-business segments are served through advertising sales and the dedicated agency:

• Regional and national businesses requiring advertising space.
• Corporate clients needing full-service strategic and digital marketing (Medium Giant).

Advertising and marketing services revenue, which covers both print and digital advertising sold by Medium Giant's cross-functional team under the TDMN segment, was $10.8 million in the first quarter of 2025. For the second quarter of 2025, this revenue line was $12.3 million. The dedicated Agency segment, which is Medium Giant, is a separate reportable segment. Its profit improved by $0.6 million year-over-year in Q1 2025, and by $0.2 million year-over-year in Q2 2025. Medium Giant itself had 126 employees as of 2025.

DallasNews Corporation (DALN) - Canvas Business Model: Cost Structure

You're looking at the cost side of DallasNews Corporation (DALN) as they push through their structural transformation, which involved selling the Plano printing facility and moving to a smaller, leased space. The cost structure reflects this pivot away from heavy physical assets toward leaner operations and digital investment capacity.

Employee compensation and benefits totaled $14.8 million in Q1 2025. This line item saw an improvement of $1.2 million in Q1 2025 compared to Q1 2024 on a non-GAAP basis. The headcount as of June 30, 2025, stood at 451 employees, a decrease of 82 or 15.4 percent year-over-year, largely due to the printing facility transition. The company also paid transaction bonuses totaling $2,500,000 to two executives in July 2025 contingent on the merger closing.

The costs associated with the physical product are shrinking. Newsprint, ink, and other supplies for the print operation for the second quarter of 2025 were $932 thousand. This compares to $1,302 thousand in the second quarter of 2024. For the first six months of 2025, this cost was $2,203 thousand.

Distribution and delivery expenses are also being managed aggressively. Full year 2024 saw expense savings of $6.5 million in distribution costs alone. The revenue line item for Printing, distribution and other also dropped by 28.9 percent or $0.9 million in Q2 2025 compared to Q2 2024, partly due to a canceled mailed advertisements partnership in April 2025.

The shift to a new facility directly impacts lease and facility costs. The transition to a smaller, leased printing facility resulted in an expense saving of $0.6 million in Q2 2025 on a non-GAAP basis. This move was expected to yield annual expense savings of approximately $5.0 million after the transition was complete. As of December 31, 2024, the Operating lease right-of-use assets were $17,434 thousand.

For Digital platform maintenance and technology investment costs, specific recurring maintenance figures aren't itemized separately from general operating expenses, but the company is clearly positioning capital for this area. Cash and cash equivalents as of June 30, 2025, were $33.7 million, which the company was evaluating for investment opportunities in digital growth.

Here's a look at some key components of the operating expense structure, using the latest available quarterly data from Q2 2025, alongside the stated savings:

Cost Component Category	Q2 2025 Amount (in thousands)	Comparative Data Point	Period/Context
Employee compensation and benefits	$13,592	Improvement of $1.0 million	Q2 2025 vs Q2 2024 (Non-GAAP)
Newsprint, ink and other supplies	$932	Decrease of $370 thousand	Q2 2025 vs Q2 2024
Attributable to smaller, leased printing facility transition	N/A	Savings of $0.6 million	Q2 2025 (Non-GAAP)
Distribution Expense Savings	N/A	Savings of $6.5 million	Full Year 2024 vs 2023
Cash and Equivalents	$33,700	Balance	June 30, 2025

The cost structure is clearly being streamlined around the print operation, as evidenced by the following expense management actions:

• Employee headcount reduction of 70 employees (13.2 percent) by Q1 2025.
• Expected annual expense savings from the printing facility transition: approximately $5.0 million.
• Total consolidated operating expense (GAAP) for Q2 2025 was $28.5 million, an improvement of $3.0 million or 9.5 percent versus Q2 2024.
• The company had 461 employees as of March 31, 2025.

Finance: draft 13-week cash view by Friday.

DallasNews Corporation (DALN) - Canvas Business Model: Revenue Streams

You're looking at the core ways DallasNews Corporation brings in cash as of their latest reported figures from the first quarter of 2025. Honestly, the numbers show a clear pivot point, with traditional print revenue streams shrinking while the agency side shows operational improvement.

Here is a breakdown of the key revenue components for DallasNews Corporation based on their Q1 2025 financial release:

Revenue Stream Category	Q1 2025 Amount	Year-over-Year Change Context
Circulation Revenue (Subscriptions & Retail)	$15.4 million	Decrease of $0.9 million or 5.2 percent from Q1 2024.
Advertising and Marketing Services Revenue (Total)	$10.8 million	Decrease of $0.8 million or 7.2 percent from Q1 2024.
Printing, Distribution and Other Revenue	$2.9 million	Decrease of $0.3 million or 9.2 percent from Q1 2024.
Total Consolidated Revenue	$29.1 million	Decrease of $2.0 million or 6.4 percent from Q1 2024.

The Advertising and Marketing Services total of $10.8 million includes both print and digital revenues. You need to know that the print advertising revenue component specifically saw a decrease of $0.7 million, which is a 12.2% drop year-over-year. This strongly suggests that digital advertising revenue from dallasnews.com and related platforms, while not explicitly broken out, is being pressured by the overall print decline, or at least not growing fast enough to offset it.

Revenue tied to Medium Giant's marketing and media services is tracked through the Agency segment profit, which showed a marked improvement. The Agency segment profit improved by $0.6 million year-over-year for Q1 2025. Management highlighted this improvement was on better client mix and expense discipline; the expansion of the Medium Giant Agency's operating margin remains a priority.

For commercial printing and distribution services for other businesses, this falls under the Printing, Distribution and Other Revenue line, which was $2.9 million in Q1 2025. That figure represented a 9.2% decline from the prior year period. Here are the specifics driving that change:

• Decline primarily due to a canceled commercial printing partnership.
• Reduction in mailed advertisements for business customers.
• Year-over-year revenue drop of $0.3 million.

Finance: draft 13-week cash view by Friday.