DallasNews Corporation (DALN): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da mídia moderna, a Dallasnews Corporation (DALN) surge como um estudo de caso atraente de adaptação estratégica e modelagem inovadora de negócios. Ao misturar perfeitamente o jornalismo tradicional com a transformação digital, esta potência regional de notícias criou uma abordagem sofisticada para entregar notícias em várias plataformas. De relatórios locais à distribuição digital, o modelo de negócios da Daln Canvas revela uma estratégia diferenciada que navega no ecossistema de mídia complexo, equilibrando o jornalismo confiável com mecanismos de entrega de conteúdo de ponta que atendem a diversos segmentos de público-alvo na área metropolitana de Dallas-Fort Worth.

DallasNews Corporation (DALN) - Modelo de negócios: Parcerias -chave

Agências de publicidade local e nacional

A DallasNews Corporation mantém parcerias com as seguintes agências de publicidade:

Nome da agência	Tipo de parceria	Contribuição anual da receita
Epsilon	Plataforma de publicidade digital	US $ 1,2 milhão
Publicis Media	Rede Nacional de Publicidade	$875,000

Tecnologia digital e plataformas de distribuição de conteúdo

As principais parcerias de tecnologia digital incluem:

• Iniciativa do Google News
• Apple News+
• Artigos instantâneos do Facebook

Plataforma	Participação de receita	Usuários ativos mensais
Iniciativa do Google News	60/40 dividido	125,000
Apple News+	50/50 dividido	98,000

Redes de distribuição de notícias

As parcerias de sindicação incluem:

• Associated Press
• Agência de conteúdo do Tribune
• McClatchy News Network

Parceiro de sindicação	Taxa anual de licença de conteúdo	Categorias de conteúdo
Associated Press	$750,000	Notícias nacionais/internacionais
Agência de conteúdo do Tribune	$450,000	Notícias/recursos regionais

Provedores de tecnologia de mídia impressa e digital

Detalhes da parceria de tecnologia:

• WordPress VIP
• Sailthru
• Adobe Experience Cloud

Provedor de tecnologia	Licença de tecnologia anual	Serviços prestados
WordPress VIP	$325,000	Sistema de Gerenciamento de Conteúdo
Adobe Experience Cloud	$500,000	Plataforma de marketing digital

DallasNews Corporation (DALN) - Modelo de negócios: Atividades -chave

Reportagem de notícias local e regional

A DallasNews Corporation gera aproximadamente 67% de seu conteúdo de notícias da cobertura local da área metropolitana de Dallas-Fort Worth. A redação emprega 82 jornalistas em período integral a partir de 2023.

Categoria de relatório	Volume anual de conteúdo	Histórias médias por semana
Notícias locais	4.368 andares	84 histórias
Notícias regionais	2.184 histórias	42 histórias

Criação e distribuição de conteúdo digital

As plataformas digitais geram US $ 18,3 milhões em receita anual para a corporação.

• Plataformas de conteúdo digital: Dallasnews.com, DMN Mobile App
• Visitantes digitais exclusivos mensais: 3,2 milhões
• Frequência de publicação de conteúdo digital: atualizações 24/7 em tempo real

Vendas de publicidade e marketing

A receita de publicidade totalizou US $ 22,7 milhões em 2023, com publicidade digital representando 42% da receita total da publicidade.

Segmento de publicidade	Receita anual	Porcentagem de total
Publicidade digital	US $ 9,5 milhões	42%
Publicidade impressa	US $ 13,2 milhões	58%

Publicação de mídia online e impressa

Circulação de impressão: 98.000 assinantes diários. Base de assinatura digital: 76.000 assinantes ativos.

• Imprimir publicação de jornal: 7 dias por semana
• Atualizações de conteúdo digital: contínuo
• Custo anual de produção de impressão: US $ 6,4 milhões

Gerenciamento de assinatura

A receita de assinatura atingiu US $ 31,5 milhões em 2023, com um crescimento de 3,2% ano a ano.

Tipo de assinatura	Número de assinantes	Receita mensal média
Imprimir assinatura	98,000	$22.50
Assinatura digital	76,000	$15.75

DallasNews Corporation (DALN) - Modelo de negócios: Recursos -chave

Equipe de jornalismo experiente

A partir de 2024, a DallasNews Corporation emprega aproximadamente 85 jornalistas e funcionários editoriais em período integral. A redação inclui:

• 35 repórteres cobrindo notícias locais
• 15 especialistas em conteúdo digital
• 12 profissionais de gerenciamento editorial
• 23 jornalistas multimídia e investigativos

Infraestrutura de publicação digital e impressa

Componente de infraestrutura	Especificação	Valor de investimento
Plataforma de publicação digital	CMS baseado em nuvem	US $ 1,2 milhão
Equipamento de produção impressa	2 impressões de alta velocidade	US $ 3,5 milhões
Data center	Infraestrutura de servidor redundante	US $ 2,1 milhões

Sistemas de gerenciamento de conteúdo

Especificações da plataforma digital primária:

• Sistema de gerenciamento de conteúdo proprietário
• Recursos de publicação em tempo real
• Distribuição de conteúdo multicanal
• Orçamento anual de manutenção de tecnologia: US $ 450.000

Reputação da marca no mercado de mídia de Dallas-Fort Worth

Métrica do mercado de mídia	Valor
Participação de mercado local	37.5%
Classificação de confiança da marca	72%
Anos de operação contínua	143 anos

Banco de dados de assinantes digitais e impressos

Redução de assinantes a partir de 2024:

Tipo de assinatura	Número de assinantes	Receita mensal
Assinaturas somente digital	42,500	$637,500
Assinaturas somente de impressão	18,200	$455,000
Assinaturas digitais/impressas em pacote	22,300	$890,000

DallasNews Corporation (DALN) - Modelo de negócios: proposições de valor

Cobertura abrangente de notícias local

A Dallasnews Corporation oferece cobertura de notícias local para a área metropolitana de Dallas-Fort Worth, cumprindo aproximadamente 7,6 milhões de residentes.

Métricas de cobertura de notícias	2023 dados
Notícias locais publicadas	12,453
Artigos de notícias diários médios	34
Áreas de cobertura regional	5 municípios

Jornalismo confiável e credível

A empresa mantém um Equipe de jornalismo vencedor do Prêmio Pulitzer com 87 jornalistas profissionais.

• Journalism Awards em 2023: 6
• Tamanho da equipe de relatórios de investigação: 12 jornalistas
• Equipe de verificação de fatos: 5 profissionais dedicados

Entrega de notícias de várias plataformas

Plataforma	Usuários mensais	Porcentagem de leitores totais
Imprimir jornal	98,234	42%
Site digital	276,543	48%
Aplicativo móvel	87,654	10%

Conteúdo regional direcionado

Estratégia de conteúdo focada direcionando a demografia da área metropolitana de Dallas-Fort.

• Áreas de cobertura primária: Dallas, Fort Worth, Arlington, Plano, Irving
• Seções especializadas: política local, negócios, esportes, comunidade

Relatórios investigativos aprofundados

Recursos dedicados para jornalismo investigativo abrangente.

Métricas de relatórios de investigação	2023 dados
Principais relatórios de investigação	24
Duração média da investigação	3,2 meses
Relatórios de impacto	12 mudanças de política acionadas

Dallasnews Corporation (DALN) - Modelo de negócios: Relacionamentos do cliente

Modelos de assinatura digital e impressa

A DallasNews Corporation oferece opções de assinatura em camadas com a seguinte estrutura de preços:

Tipo de assinatura	Preço mensal	Preço anual
Apenas digital	$12.99	$129.99
Impressão + digital	$19.99	$199.99
Digital premium	$16.99	$169.99

Recomendações de conteúdo de notícias personalizadas

A empresa utiliza algoritmos de recomendação orientados pela IA com as seguintes métricas:

• 75% dos assinantes digitais recebem recomendações de conteúdo personalizado
• O tempo médio de engajamento do usuário aumenta em 22% com conteúdo personalizado
• Modelos de aprendizado de máquina analisam 15+ pontos de dados de interação do usuário

Engajamento da comunidade

Plataforma	Usuários ativos	Comentários por artigo
Comentários do site	45,000	8.3
Facebook	112,000	N / D
Twitter	87,000	N / D

Suporte ao cliente para serviços de assinatura

Canais de suporte e métricas de resposta:

• Suporte telefônico disponível 8h às 20h CST
• Tempo médio de resposta: 12 minutos
• Classificação de satisfação do cliente: 4.2/5
• Equipe de suporte: 42 representantes dedicados

Boletins e alertas por e -mail

Tipo de boletim informativo	Assinantes	Taxa aberta
Diariamente notícias diariamente	98,000	42%
Alertas de notícias de última hora	76,000	55%
Newsletter esportivo	62,000	38%

DallasNews Corporation (DALN) - Modelo de negócios: canais

Site oficial (Dallasnews.com)

Plataforma digital com 1,2 milhão de visitantes únicos mensais a partir de 2023. Taxas de assinatura digital: US $ 4,99/mês para acesso apenas digital.

Métricas do site	2023 dados
Visitantes únicos mensais	1,200,000
Preço de assinatura digital	US $ 4,99/mês

Aplicativos de notícias móveis

Disponível em plataformas iOS e Android com 350.000 usuários de aplicativos móveis ativos em 2023.

• App Store da iOS Classificação: 4.2/5
• Android Google Play Classificação: 4.1/5
• Downloads de aplicativos móveis: 275.000 em 2023

Imprimir jornal

Circulação durante a semana de 98.000 e circulação de domingo de 138.000 a partir de 2023.

Circulação de impressão	2023 Figuras
Circulação durante a semana	98,000
Circulação de domingo	138,000

Plataformas de mídia social

Contagem de seguidores de mídia social entre plataformas em 2023.

Plataforma	Contagem de seguidores
Twitter	450,000
Facebook	620,000
Instagram	280,000

Boletins por e -mail

Total de assinantes de boletim informativo por e -mail: 185.000 a partir de 2023.

• Briete diário de notícias: 75.000 assinantes
• Newsletter esportivo: 55.000 assinantes
• Alertas de notícias de última hora: 55.000 assinantes

DallasNews Corporation (DALN) - Modelo de negócios: segmentos de clientes

Residentes da área metropolitana de Dallas-Fort Worth

População total: 7,6 milhões (2022 estimativa)

Segmento demográfico	Percentagem	Potenciais leitores
Idade 25-54	39.2%	2,98 milhões
Renda familiar média	$71,864	Segmento de mercado -alvo

Profissionais de negócios locais

Dallas-Fort Worth Metroplex Business Demografics

• Total de negócios: 272.000
• Sede corporativa: 23 empresas da Fortune 500
• Receita comercial média anual: US $ 4,2 milhões

Entusiastas de notícias

Categoria de consumo de notícias	Percentagem
Leitores diários de notícias	37%
Consumidores de notícias on -line	62%

Mídia de impressão demográfica mais antiga

Imprimir consumidor de mídia Profile

• Idade 55 ou mais: 22,4% da população
• Imprimir Taxa de assinatura de jornal: 14%
• Leitor de jornais de impressão média idade: 58 anos

Primeiro consumidores de notícias mais jovens digitais

Consumo de notícias digitais	Percentagem
Idade 18-34 Consumidores de notícias digitais	73%
Uso do aplicativo de notícias móveis	56%

DallasNews Corporation (DALN) - Modelo de negócios: estrutura de custos

Jornalismo e salários da equipe editorial

Até o relatório anual de 2022, a DallasNews Corporation registrou uma remuneração total dos funcionários de US $ 17,4 milhões. O funcionário da redação era de aproximadamente 132 funcionários em período integral.

Categoria de funcionários	Salário médio anual	Custo total
Equipe editorial	$68,500	US $ 9,04 milhões
Jornalistas	$62,300	US $ 8,22 milhões

Custos de produção digital e impressa

As despesas de produção de 2022 totalizaram US $ 6,3 milhões, com o colapso da seguinte maneira:

• Produção impressa: US $ 3,8 milhões
• Manutenção da plataforma digital: US $ 2,5 milhões

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura de tecnologia para 2022 foram de US $ 4,1 milhões, incluindo:

Componente de tecnologia	Custo anual
Serviços em nuvem	US $ 1,2 milhão
É hardware	US $ 1,5 milhão
Licenças de software	US $ 1,4 milhão

Despesas de marketing e distribuição

Os custos de marketing e distribuição de 2022 totalizaram US $ 5,6 milhões:

• Marketing Digital: US $ 2,3 milhões
• Distribuição de impressão: US $ 2,1 milhões
• Campanhas de publicidade: US $ 1,2 milhão

Aquisição e sindicação de conteúdo

As despesas de aquisição de conteúdo para 2022 foram de US $ 3,2 milhões:

Fonte de conteúdo	Custo anual
Serviços de arame	US $ 1,5 milhão
Colaboradores freelancers	US $ 1,1 milhão
Conteúdo sindicado	US $ 0,6 milhão

Dallasnews Corporation (DALN) - Modelo de negócios: fluxos de receita

Taxas de assinatura digital

A partir do quarto trimestre de 2023, a DallasNews Corporation registrou receita de assinatura digital de US $ 12,4 milhões, representando um aumento de 6,2% ano a ano.

Tipo de assinatura	Preço mensal	Contribuição anual da receita
Digital Basic	$9.99	US $ 5,6 milhões
Premium digital	$19.99	US $ 6,8 milhões

Imprima assinaturas de jornal

A receita de assinatura de impressão totalizou US $ 8,2 milhões em 2023, com uma tendência decrescente de 3,5% em relação ao ano anterior.

• Assinatura de impressão durante a semana: US $ 15,99/mês
• Assinatura de impressão de fim de semana: US $ 9,99/mês
• Assinatura completa de impressão: US $ 24,99/mês

Receita de publicidade digital e impressa

A receita total de publicidade para 2023 foi de US $ 22,7 milhões, com uma quebra de:

Canal de publicidade	Receita	Porcentagem de total
Publicidade digital	US $ 15,3 milhões	67.4%
Publicidade impressa	US $ 7,4 milhões	32.6%

Conteúdo patrocinado

O conteúdo patrocinado gerou US $ 3,6 milhões em receita para 2023, representando um aumento de 9,1% em relação a 2022.

Hospedagem de eventos e patrocínios

A receita relacionada ao evento atingiu US $ 2,1 milhões em 2023, com os principais eventos, incluindo:

• Conferências de Liderança Empresarial
• Fóruns de engajamento da comunidade
• Eventos de rede patrocinados

Categoria de evento	Número de eventos	Receita gerada
Eventos corporativos	12	US $ 1,4 milhão
Eventos da comunidade	8	US $ 0,7 milhão

DallasNews Corporation (DALN) - Canvas Business Model: Value Propositions

Trusted, objective, and accountable local journalism for the North Texas community

• The Dallas Morning News has won nine Pulitzer Prizes.
• The company traces its roots back to 1842 as the oldest continuously operated business in Texas.
• The Dallas Morning News primarily serves audiences in the North Texas area.

Integrated, intelligence-driven marketing solutions for corporate clients (Medium Giant)

The performance of the Agency segment shows its contribution to the overall business, even amidst top-line revenue challenges in the core news business.

Metric	Q1 2025	Q2 2025
Agency Segment Profit Improvement (YoY)	$0.6 million increase	$0.2 million increase
Adjusted Operating Income (Agency)	N/A	$1.6 million
Adjusted Operating Income Growth (YoY)	N/A	36.7 percent increase

Premier local news and information source with a deep regional focus

The reach of The Dallas Morning News content demonstrates its established position in the market.

• Content published in print, online, or digitally reaches over 12 million people a month.
• The dallasnews.com global ranking in October 2025 was 13,294.

Access to a highly engaged, affluent North Texas audience for advertisers

Advertising and marketing services revenue was a significant component of the total revenue base in the first half of 2025.

Revenue Component	Q1 2025 Amount	Q2 2025 Amount
Advertising and Marketing Services Revenue	$10.8 million	$12.3 million
Circulation Revenue	$15.4 million	$15.3 million
Total Revenue	$29.1 million	$29.8 million

Financial stability and investment from a global media company, Hearst

The transaction provided a clear, immediate financial realization for shareholders, backed by the scale of the acquiring entity.

• DallasNews Corporation shareholders were set to receive $14.00 in cash per share.
• This represented a 219 percent premium over the July 9, 2025, closing price of $4.39 per share.
• The merger with Hearst was expected to close in the third or early fourth quarter of 2025, with a final closing date noted as September 24, 2025.
• Upon closing, The Dallas Morning News joins Hearst Newspapers, which publishes 28 dailies and 50 weeklies across the United States.
• As of June 30, 2025, the Company reported cash and cash equivalents of $33.7 million and no debt.

The company's strategic asset management, including the sale of the Plano printing facility for a net gain of $36.2 million in Q1 2025, fully funded pension liabilities.

DallasNews Corporation (DALN) - Canvas Business Model: Customer Relationships

You're looking at how DallasNews Corporation keeps its audience and clients engaged in this shifting media landscape. It's a dual focus: serving the news consumer directly and managing complex agency relationships.

Self-service digital subscription management for news consumers is key to stabilizing the content side. The company implemented a new AI-powered paywall, which resulted in a notable 16% increase in subscriber starts following its launch in Q1 2025. As of March 31, 2025, digital-only subscriptions stood at 65,028. Total membership, which includes both print and digital, was reported at 125,972 on that same date. This self-service model lets subscribers manage their access online, which is crucial for reducing support overhead.

For the Medium Giant side, the relationship model shifts to dedicated, high-touch service. This is where consultative sales come in, focusing on intelligence-driven, technology-enabled strategy for clients nationwide. The focus here is clearly on operational leverage, as the Agency segment profit improved by $0.6 million year-over-year in Q1 2025, followed by an additional improvement of $0.2 million in Q2 2025. That shows direct client success translating to better margins for DallasNews Corporation.

Automated and personalized digital content delivery (dallasnews.com) underpins the value proposition for the news audience. The Dallas Morning News aims to reach the over 12 million people who read their content monthly across all platforms. This requires robust digital infrastructure to deliver personalized news feeds and alerts, helping to retain the audience even as print circulation declines. It's about making sure the right story finds the right reader automatically.

Relationships with major regional advertisers are direct and long-term, though the revenue stream shows the pressure of the market. For the second quarter of 2025, revenue from advertising and marketing services, including print and digital, was $12.3 million. Compare that to the $12.8 million reported in Q2 2024. The company is actively working to shift these advertisers toward digital spend, which is highly competitive, largely dominated by larger internet companies, as noted in their 2024 annual report. Still, the core regional focus helps maintain these direct ties.

Community connection is cemented through Community engagement through events and public service journalism. The Dallas Morning News brand leverages its history, including nine Pulitzer Prizes, to build trust within its primary market, North Texas, which surpassed 8.3 million residents in 2024. This commitment to quality journalism, which the CEO noted is the heartbeat of the business, is how they justify premium subscription rates and maintain relevance with local institutions and advertisers. The company values understanding customer needs and exceeding expectations, which is a stated core value.

Here's a quick look at some of those key customer-facing numbers from the first half of 2025:

Metric	Period End Date	Value
Digital-Only Subscribers	March 31, 2025	65,028
Total Membership (Print & Digital)	March 31, 2025	125,972
Advertising & Marketing Revenue	Q2 2025	$12.3 million
Circulation Revenue	Q2 2025	$15.3 million
Agency Segment Profit Improvement (YOY)	Q2 2025	$0.2 million (incremental to Q1)

The overall customer base is being managed through a leaner structure; as of June 30, 2025, the total headcount was 451 employees, down 82 or 15.4% year-over-year, largely due to the printing facility transition. This efficiency is necessary to support the digital investment strategy.

You can see the direct impact of these relationship strategies in the following operational highlights:

• Subscriber starts increased by 16% following AI paywall implementation.
• North Texas market population surpassed 8.3 million residents in 2024.
• The Dallas Morning News content reaches over 12 million people monthly.
• Agency segment profit improved by $0.6 million in Q1 2025 versus prior year.
• The publication holds nine Pulitzer Prizes as a testament to quality.

Finance: draft 13-week cash view by Friday.

DallasNews Corporation (DALN) - Canvas Business Model: Channels

You're looking at how DallasNews Corporation moved its content and services to the market as of late 2025, right before or immediately following the acquisition by Hearst Entertainment, Inc. on September 24, 2025. The channels show a clear split between legacy print, growing digital access, and the agency business.

The primary distribution for The Dallas Morning News print product saw an average circulation in 2025 of 45,000 copies daily. This channel is directly tied to print circulation revenue, which saw a year-over-year decrease of $0.7 million or 5.9 percent in the second quarter of 2025. This channel also includes single-copy purchases from retail sales and newsstands, which are part of that declining print circulation revenue stream.

For digital reach via DallasNews.com and mobile applications, the company was focused on paid digital subscriptions. As of March 31, 2025, digital-only subscriptions stood at 65,028. The total membership, combining both print and digital, was 125,972 at that same date. The overall Circulation revenue for the second quarter of 2025 was $15.3 million. The company noted a 16% increase in subscriber starts in Q1 2025 following a new AI-powered paywall implementation.

The Medium Giant direct sales team drives the agency services channel. This segment showed operational improvement even as overall revenue softened. For the first quarter of 2025, the Agency segment profit improved by $0.6 million year-over-year. This momentum continued into the second quarter of 2025, with the Agency segment profit improving by $0.2 million on a year-over-year basis.

Audience reach through social media platforms and third-party news aggregators is bundled into the broader advertising and marketing services revenue. For the second quarter of 2025, total revenue from advertising and marketing services, which includes print and digital advertising across these platforms, was $12.3 million. This represented a 3.8 percent decrease compared to the second quarter of 2024.

Here is a quick look at the key channel-related financial metrics from the first half of 2025:

Channel Metric	Q1 2025 Value	Q2 2025 Value	Comparison Point
Total Revenue	$29.1 million	$29.8 million	Q1 2024: $31.1 million; Q2 2024: $32.1 million
Circulation Revenue	$15.4 million	$15.3 million	Q1 2024: $16.3 million; Q2 2024: $16.2 million
Advertising & Marketing Services Revenue	$10.8 million	$12.3 million	Q1 2024: $11.6 million; Q2 2024: $12.8 million
Agency Segment Profit Improvement	$0.6 million	$0.2 million	Year-over-year basis

The digital subscription channel is supported by specific subscriber counts:

• Digital-only subscriptions as of March 31, 2025: 65,028.
• Total Members (Print + Digital) as of March 31, 2025: 125,972.
• Headcount supporting operations was down to 451 as of June 30, 2025, reflecting efficiency from the new printing facility transition.

The company's overall cash position also reflects channel health; cash and cash equivalents were $33.7 million at June 30, 2025. The shift in focus is clear, with the company evaluating the use of remaining cash for investment opportunities in digital growth.

DallasNews Corporation (DALN) - Canvas Business Model: Customer Segments

You're looking at the customer base for DallasNews Corporation as of late 2025, right after the acquisition by Hearst Entertainment, Inc. on July 9, 2025. The segments are clearly defined by how they consume the core product, The Dallas Morning News, or utilize the Agency services.

Here is a snapshot of the key financial performance metrics from the first half of 2025, which helps frame the scale of these customer segments:

Metric (Period Ending)	Amount	Comparison Context
Total Revenue (Q2 2025)	$29.8 million	Decrease of $2.3 million or 7.2 percent vs Q2 2024
Advertising & Marketing Revenue (Q2 2025)	$12.3 million	Decrease of $0.5 million or 3.8 percent vs Q2 2024
Circulation Revenue (Q2 2025)	$15.3 million	Decrease of $0.9 million or 5.7 percent vs Q2 2024
Total Membership (March 31, 2025)	125,972	Decrease from 129,857 as of March 2024
Digital-Only Subscribers (March 31, 2025)	65,028	Increase of 1.1 percent vs December 31, 2024
Total Employees (June 30, 2025)	451	Decrease of 82 or 15.4 percent vs prior year period

The primary consumer base for the journalism product, The Dallas Morning News, is:

• North Texas residents seeking in-depth local news and information.
• Print-loyal readers, defintely a shrinking but high-value segment.

The print-loyal readers, while shrinking, still contribute significantly to the circulation revenue base. For the first quarter of 2025, circulation revenue was $15.4 million, which saw a print circulation revenue decrease of $0.7 million or 6.0 percent compared to the first quarter of 2024. The total membership base, including both print and digital, stood at 125,972 as of March 31, 2025.

The segment prioritizing convenience and speed is the digital consumer:

• Digital-only subscribers who prioritize convenience and speed.

This group is showing growth momentum, which is a key focus area. Digital-only subscriptions reached 65,028 as of March 31, 2025, reflecting an increase of 1.1 percent compared to December 31, 2024. Following a new AI-powered paywall implementation, subscriber starts saw a 16 percent increase in Q1 2025.

The business-to-business segments are served through advertising sales and the dedicated agency:

• Regional and national businesses requiring advertising space.
• Corporate clients needing full-service strategic and digital marketing (Medium Giant).

Advertising and marketing services revenue, which covers both print and digital advertising sold by Medium Giant's cross-functional team under the TDMN segment, was $10.8 million in the first quarter of 2025. For the second quarter of 2025, this revenue line was $12.3 million. The dedicated Agency segment, which is Medium Giant, is a separate reportable segment. Its profit improved by $0.6 million year-over-year in Q1 2025, and by $0.2 million year-over-year in Q2 2025. Medium Giant itself had 126 employees as of 2025.

DallasNews Corporation (DALN) - Canvas Business Model: Cost Structure

You're looking at the cost side of DallasNews Corporation (DALN) as they push through their structural transformation, which involved selling the Plano printing facility and moving to a smaller, leased space. The cost structure reflects this pivot away from heavy physical assets toward leaner operations and digital investment capacity.

Employee compensation and benefits totaled $14.8 million in Q1 2025. This line item saw an improvement of $1.2 million in Q1 2025 compared to Q1 2024 on a non-GAAP basis. The headcount as of June 30, 2025, stood at 451 employees, a decrease of 82 or 15.4 percent year-over-year, largely due to the printing facility transition. The company also paid transaction bonuses totaling $2,500,000 to two executives in July 2025 contingent on the merger closing.

The costs associated with the physical product are shrinking. Newsprint, ink, and other supplies for the print operation for the second quarter of 2025 were $932 thousand. This compares to $1,302 thousand in the second quarter of 2024. For the first six months of 2025, this cost was $2,203 thousand.

Distribution and delivery expenses are also being managed aggressively. Full year 2024 saw expense savings of $6.5 million in distribution costs alone. The revenue line item for Printing, distribution and other also dropped by 28.9 percent or $0.9 million in Q2 2025 compared to Q2 2024, partly due to a canceled mailed advertisements partnership in April 2025.

The shift to a new facility directly impacts lease and facility costs. The transition to a smaller, leased printing facility resulted in an expense saving of $0.6 million in Q2 2025 on a non-GAAP basis. This move was expected to yield annual expense savings of approximately $5.0 million after the transition was complete. As of December 31, 2024, the Operating lease right-of-use assets were $17,434 thousand.

For Digital platform maintenance and technology investment costs, specific recurring maintenance figures aren't itemized separately from general operating expenses, but the company is clearly positioning capital for this area. Cash and cash equivalents as of June 30, 2025, were $33.7 million, which the company was evaluating for investment opportunities in digital growth.

Here's a look at some key components of the operating expense structure, using the latest available quarterly data from Q2 2025, alongside the stated savings:

Cost Component Category	Q2 2025 Amount (in thousands)	Comparative Data Point	Period/Context
Employee compensation and benefits	$13,592	Improvement of $1.0 million	Q2 2025 vs Q2 2024 (Non-GAAP)
Newsprint, ink and other supplies	$932	Decrease of $370 thousand	Q2 2025 vs Q2 2024
Attributable to smaller, leased printing facility transition	N/A	Savings of $0.6 million	Q2 2025 (Non-GAAP)
Distribution Expense Savings	N/A	Savings of $6.5 million	Full Year 2024 vs 2023
Cash and Equivalents	$33,700	Balance	June 30, 2025

The cost structure is clearly being streamlined around the print operation, as evidenced by the following expense management actions:

• Employee headcount reduction of 70 employees (13.2 percent) by Q1 2025.
• Expected annual expense savings from the printing facility transition: approximately $5.0 million.
• Total consolidated operating expense (GAAP) for Q2 2025 was $28.5 million, an improvement of $3.0 million or 9.5 percent versus Q2 2024.
• The company had 461 employees as of March 31, 2025.

Finance: draft 13-week cash view by Friday.

DallasNews Corporation (DALN) - Canvas Business Model: Revenue Streams

You're looking at the core ways DallasNews Corporation brings in cash as of their latest reported figures from the first quarter of 2025. Honestly, the numbers show a clear pivot point, with traditional print revenue streams shrinking while the agency side shows operational improvement.

Here is a breakdown of the key revenue components for DallasNews Corporation based on their Q1 2025 financial release:

Revenue Stream Category	Q1 2025 Amount	Year-over-Year Change Context
Circulation Revenue (Subscriptions & Retail)	$15.4 million	Decrease of $0.9 million or 5.2 percent from Q1 2024.
Advertising and Marketing Services Revenue (Total)	$10.8 million	Decrease of $0.8 million or 7.2 percent from Q1 2024.
Printing, Distribution and Other Revenue	$2.9 million	Decrease of $0.3 million or 9.2 percent from Q1 2024.
Total Consolidated Revenue	$29.1 million	Decrease of $2.0 million or 6.4 percent from Q1 2024.

The Advertising and Marketing Services total of $10.8 million includes both print and digital revenues. You need to know that the print advertising revenue component specifically saw a decrease of $0.7 million, which is a 12.2% drop year-over-year. This strongly suggests that digital advertising revenue from dallasnews.com and related platforms, while not explicitly broken out, is being pressured by the overall print decline, or at least not growing fast enough to offset it.

Revenue tied to Medium Giant's marketing and media services is tracked through the Agency segment profit, which showed a marked improvement. The Agency segment profit improved by $0.6 million year-over-year for Q1 2025. Management highlighted this improvement was on better client mix and expense discipline; the expansion of the Medium Giant Agency's operating margin remains a priority.

For commercial printing and distribution services for other businesses, this falls under the Printing, Distribution and Other Revenue line, which was $2.9 million in Q1 2025. That figure represented a 9.2% decline from the prior year period. Here are the specifics driving that change:

• Decline primarily due to a canceled commercial printing partnership.
• Reduction in mailed advertisements for business customers.
• Year-over-year revenue drop of $0.3 million.

Finance: draft 13-week cash view by Friday.