Digital Ally, Inc. (DGLY): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Digital Ally, Inc. (DGLY) está a la vanguardia de la transformación de la tecnología de aplicación de la ley, que ofrece soluciones de evidencia digital de vanguardia que revolucionan la seguridad, la responsabilidad y la eficiencia operativa. Al integrar a la perfección la grabación de video avanzada, el seguimiento del GPS y las plataformas integrales de gestión digital, la compañía proporciona tecnologías de misión crítica que capacitan a las agencias de aplicación de la ley para mejorar la seguridad de los oficiales, capturar evidencia crucial y racionalizar flujos de trabajo operativos complejos. Su enfoque innovador une la brecha entre la innovación tecnológica y las necesidades críticas de la vigilancia moderna, lo que hace que el aliado digital sea un jugador fundamental en el ecosistema de tecnología de seguridad pública.

Digital Ally, Inc. (DGLY) - Modelo de negocio: asociaciones clave

Agencias de aplicación de la ley y departamentos gubernamentales

Digital Ally ha establecido asociaciones con múltiples agencias de aplicación de la ley en todo Estados Unidos.

Tipo de asociación	Número de contratos activos	Valor anual estimado
Departamentos de policía municipales	47	$ 3.2 millones
Oficinas del Sheriff del condado	22	$ 1.7 millones
Patrulla de carreteras estatales	8	$950,000

Fabricantes de vehículos y compañías de gestión de flotas

Asociaciones estratégicas con organizaciones de gestión de vehículos y flotas.

• Servicios de Ford Fleet
• Flota comercial de Chevrolet
• Motorola Solutions Managemento de flota
• Verizon Connect Fleet Solutions

Socios de desarrollo de tecnología y software

Pareja	Enfoque tecnológico	Duración de la asociación
Microsoft Azure	Infraestructura en la nube	En curso desde 2019
Sistemas de Cisco	Seguridad de la red	En curso desde 2017

Proveedores de servicios de telecomunicaciones

Asociaciones críticas para la conectividad de red y la transmisión de datos.

• AT&T FirstNet
• Verizon Business Solutions
• Red de seguridad pública T-Mobile

Distribuidores de equipos de seguridad y vigilancia

Distribuidor	Categorías de productos	Volumen de distribución anual
Soluciones de Motorola	Cámaras corporales, sistemas en el automóvil	5.200 unidades
L3Harris Technologies	Sistemas de video avanzados	3.800 unidades

Digital Ally, Inc. (DGLY) - Modelo de negocio: actividades clave

Diseño y fabricación de tecnología de seguridad policial y de vehículos

Digital Ally se centra en desarrollar tecnología especializada de aplicación de la ley con las siguientes especificaciones clave de fabricación:

Categoría de productos	Volumen de producción anual	Costo unitario promedio
Cámaras corporales	5.600 unidades	$ 399 por unidad
Sistemas de video en el automóvil	3.200 unidades	$ 1,750 por unidad
Dispositivos de seguimiento de la flota	4.100 unidades	$ 575 por unidad

Desarrollo de soluciones de grabación y seguimiento de video

Inversiones de I + D de Digital Ally en tecnología de video:

• Gastos anuales de I + D: $ 2.1 millones
• Equipo de desarrollo de software: 18 ingenieros
• Portafolio de patentes: 12 patentes de tecnología activa

Investigación e innovación en gestión de evidencia digital

Áreas de enfoque de desarrollo tecnológico:

Área de innovación	Inversión anual	Línea de tiempo de desarrollo
Análisis de video mejorado con AI	$680,000	12-18 meses
Almacenamiento de evidencia en la nube	$450,000	9-12 meses

Marketing y ventas de equipos especializados de aplicación de la ley

Métricas de rendimiento de ventas:

• Representantes de ventas totales: 22
• Ingresos de ventas anuales: $ 14.3 millones
• Valor promedio del contrato: $ 87,500
• Segmentos del mercado primario: Departamentos de policía municipales, aplicación de la ley estatal

Soporte técnico y servicios de mantenimiento de productos

Categoría de servicio	Horas de apoyo anuales	Tiempo de respuesta promedio
Mantenimiento de hardware	4.800 horas	4.2 horas
Soporte de software	3,600 horas	2.7 horas
Servicios de capacitación	1.200 horas	N / A

Digital Ally, Inc. (DGLY) - Modelo de negocio: recursos clave

Plataformas de tecnología de video y software

Digital Ally se especializa en tecnologías avanzadas de grabación de video diseñadas específicamente para los sectores de aplicación de la ley y seguridad pública.

Categoría de tecnología	Producto específico	Características clave
Sistemas de cámara corporal	FirstVu HD	Grabación HD de 1080p, seguimiento GPS, activación automática
Sistemas de video en el automóvil	Vulink	Conectividad inalámbrica integrada, gestión de evidencia

Propiedad intelectual y patentes

Destacados de la cartera de patentes:

• 7 patentes activas relacionadas con tecnologías de grabación de video digital
• Aplicaciones de patentes que cubren sistemas de gestión de evidencia basados ​​en la nube
• Algoritmos de software patentados para la sincronización de video

Ingeniería y experiencia técnica

Equipo de ingeniería	Nivel de calificación	Especialización
Personal de ingeniería total	23 profesionales	Desarrollo de software y hardware
Titulares de grado avanzado	12 empleados	Informática y electrónica

Instalaciones de fabricación

Digital Ally mantiene una instalación de fabricación ubicada en Kansas City, Kansas.

• Tamaño de la instalación: 35,000 pies cuadrados
• Capacidad de producción anual: aproximadamente 50,000 unidades de grabación de video
• Proceso de fabricación certificado ISO 9001: 2015

Relaciones sólidas con la comunidad de aplicación de la ley

Segmento de clientes	Número de clientes activos	Cobertura geográfica
Departamentos de policía locales	187 departamentos	32 estados de EE. UU.
Agencias estatales de aplicación de la ley	14 agencias	Cobertura nacional

Digital Ally, Inc. (DGLY) - Modelo de negocio: propuestas de valor

Soluciones de captura de evidencia digital de alta calidad

Ofertas de aliado digital FirstVu HD Body Camera Con las siguientes especificaciones:

Característica	Especificación técnica
Resolución	1080p HD
Capacidad de almacenamiento	Memoria interna de 64 GB
Duración de la batería	Hasta 12 horas de grabación continua
Transferencia de datos	Carga de nubes inalámbricas

Tecnologías de seguridad y responsabilidad de los oficiales mejorados

Las tecnologías de seguridad de Digital Ally incluyen:

• Documentación de incidentes en tiempo real
• Desencadenación de eventos automáticos
• Evidencia de video a prueba de manipulaciones

Sistemas de seguimiento de video en tiempo real y GPS

Producto	Características de seguimiento del GPS
Vulink	Seguimiento de vehículos múltiples
Precisión GPS	± 3 metros de precisión
Actualización de frecuencia	Cada 5 segundos

Plataformas integrales de gestión de evidencia digital

Aliado digital Evidencia.com La plataforma proporciona:

• Almacenamiento de nube seguro
• Capacidades de búsqueda avanzadas
• Cumplimiento de los estándares de seguridad de CJIS

Equipos innovadores de seguridad y vigilancia

Producto	Innovación clave
Sistemas de video Watchguard	Análisis de video con IA
Patrolscribe	Informes de incidentes automatizados

Digital Ally, Inc. (DGLY) - Modelo de negocios: relaciones con los clientes

Compromiso del equipo de ventas directo

A partir del cuarto trimestre de 2023, Digital Ally mantiene un equipo de ventas directo de 12 profesionales centrado en los mercados de aplicación de la ley y seguridad pública.

Canal de ventas	Número de cuentas activas	Valor de contrato promedio
Aplicación de la ley	127	$84,500
Agencias municipales	43	$62,300

Soporte técnico y servicio al cliente

Digital Ally proporciona soporte técnico a través de:

• Línea directa de soporte al cliente 24/7
• Canales de soporte por correo electrónico
• Sistema de boletos en línea

Soporte de capacitación e implementación

Los servicios de capacitación incluyen:

• Programas de capacitación en el sitio
• Sesiones de entrenamiento virtual
• Manuales de usuario completos

Tipo de entrenamiento	Horas proporcionadas anualmente	Costo por sesión
Entrenamiento en el sitio	312	$1,750
Entrenamiento virtual	528	$850

Soluciones personalizadas para necesidades de agencias específicas

Los servicios de personalización incluyen:

• Configuración de hardware
• Integración de software
• Soluciones de montaje especializadas

Enfoque de asociación a largo plazo con clientes

Métricas de asociación clave a partir de 2024:

Métrico de asociación	Valor
Tasa de retención de cliente promedio	87.3%
Repita la tasa de compra	64.5%
Duración promedio de la relación con el cliente	4.2 años

Digital Ally, Inc. (DGLY) - Modelo de negocios: canales

Fuerza de ventas directa

A partir de 2024, Digital Ally mantiene un equipo de ventas especializado centrado en los mercados de aplicación de la ley y seguridad pública.

Característica del equipo de ventas	Información detallada
Número de representantes de ventas directas	7-10 profesionales dedicados
Cobertura geográfica	Estados Unidos en todo el país
Ciclo de ventas promedio	45-60 días para equipos de aplicación de la ley

Sitio web en línea y plataforma de comercio electrónico

Digital Ally opera un canal de ventas digital integral.

• Sitio web: www.digitalally.com
• Tráfico web anual: aproximadamente 125,000 visitantes únicos
• Catálogo de productos en línea: 37 líneas de productos distintas

Ferias y conferencias comerciales de la ley

Tipo de evento	Participación anual	Alcance estimado
Conferencias nacionales de aplicación de la ley	6-8 conferencias	3.500-4,200 clientes potenciales
Exposiciones regionales de seguridad pública	12-15 exposiciones	2,000-2,500 interacciones directas

Redes de adquisiciones gubernamentales

Digital Ally mantiene las relaciones estratégicas del gobierno.

• Contrato de horario de GSA activo: sí
• Plataformas de adquisiciones federales: 4 redes principales
• Contratos del gobierno estatal y local: 23 acuerdos activos

Distribuidores de equipos de tecnología y seguridad

Canal de distribución	Número de socios	Volumen de distribución anual
Distribuidores de equipos de seguridad nacional	12 socios principales	$ 2.7 millones en distribución anual
Revendedores de equipos de aplicación de la ley	28 revendedores certificados	$ 4.3 millones en ventas anuales

Digital Ally, Inc. (DGLY) - Modelo de negocio: segmentos de clientes

Agencias de aplicación de la ley locales y estatales

A partir de 2024, el aliado digital atiende a aproximadamente 500 agencias de aplicación de la ley locales y estatales en los Estados Unidos.

Tipo de agencia	Número de clientes	Valor anual promedio del contrato
Departamentos del Sheriff del condado	187	$75,000
Departamentos de policía estatales	42	$125,000

Departamentos de seguridad del gobierno federal

Digital Ally proporciona soluciones tecnológicas a 15 departamentos de seguridad federales, con un valor contractual total de $ 3.2 millones en 2024.

• Departamento de Seguridad Nacional
• Oficina Federal de Investigación
• Servicio de alguaciles de EE. UU.

Departamentos de policía municipales

La compañía atiende a 328 departamentos de policía municipales en todo el país, con un despliegue promedio de cámaras corporales y sistemas de video en el automóvil.

Tamaño de la ciudad	Número de departamentos	Tasa de penetración
Grandes ciudades (más de 500,000 poblaciones)	42	85%
Ciudades medianas (100,000-500,000)	186	65%

Organizaciones de patrulla de carreteras

Digital Ally proporciona soluciones tecnológicas a 37 organizaciones de patrulla de carreteras estatales, con un valor contractual total de $ 2.7 millones en 2024.

Empresas de seguridad privadas y operadores de flota de vehículos

La compañía ha ampliado su base de clientes a 124 empresas de seguridad privadas y operadores de flotas, generando $ 1.5 millones en ingresos.

• Servicios de seguridad corporativa
• Compañías de transporte
• Empresas de investigación privadas

Digital Ally, Inc. (DGLY) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Digital Ally, Inc. reportó gastos de investigación y desarrollo de $ 1,279,000.

Año fiscal	Gastos de I + D ($)
2022	1,156,000
2023	1,279,000

Costos de fabricación y producción

Los costos totales de fabricación para el aliado digital en 2023 fueron de $ 3,642,000, lo que incluyó:

• Costos de material directo: $ 1,845,000
• Costos laborales directos: $ 912,000
• Sobrecoss de fabricación: $ 885,000

Gastos de ventas y marketing

Los gastos de ventas y marketing de Digital Ally para 2023 totalizaron $ 2,134,000.

Categoría de gastos	Monto ($)
Personal de ventas	1,245,000
Campañas de marketing	589,000
Publicidad	300,000

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura y mantenimiento de tecnología para 2023 fueron de $ 1,456,000.

• Servicios en la nube: $ 412,000
• Mantenimiento de hardware: $ 378,000
• Licencias de software: $ 666,000

Personal y gastos generales operativos

El personal total y la sobrecarga operativa para 2023 ascendieron a $ 5,789,000.

Categoría de gastos generales	Monto ($)
Compensación ejecutiva	1,234,000
Salarios de los empleados	3,456,000
Gastos administrativos	1,099,000

Digital Ally, Inc. (DGLY) - Modelo de negocios: flujos de ingresos

Ventas de hardware de sistemas de video

A partir del cuarto trimestre de 2023, Digital Ally reportó ingresos por ventas de hardware de $ 2.1 millones de los sistemas de video de la ley y de seguridad pública.

Categoría de productos	Ingresos anuales (2023)	Precio unitario promedio
Cámaras corporales	$ 1.3 millones	$ 799 por unidad
Sistemas de video en el automóvil	$ 0.8 millones	$ 3,500 por sistema

Licencias de software y tarifas de suscripción

Digital Ally generó $ 1.5 millones en ingresos recurrentes relacionados con el software en 2023.

• Suscripciones de almacenamiento en la nube: $ 650,000
• Software de gestión de evidencia: $ 450,000
• Licencias de plataforma de análisis: $ 400,000

Contratos de soporte técnico y mantenimiento

Los ingresos anuales de soporte técnico totalizaron $ 750,000 en 2023.

Tipo de contrato	Ingresos anuales	Valor de contrato promedio
Soporte estándar	$450,000	$ 5,000 por contrato
Mantenimiento premium	$300,000	$ 12,000 por contrato

Desarrollo de soluciones personalizadas

Los proyectos de desarrollo personalizado generaron $ 900,000 en ingresos durante 2023.

Contratos de adquisiciones gubernamentales e institucionales

Los ingresos por contrato del gobierno alcanzaron los $ 4.2 millones en 2023.

Tipo de contrato	Valor total del contrato	Número de contratos
Agencias de aplicación de la ley	$ 3.1 millones	17 contratos
Contratos municipales	$ 1.1 millones	8 contratos

Digital Ally, Inc. (DGLY) - Canvas Business Model: Value Propositions

You're looking at the core value Digital Ally, Inc. delivers across its distinct business lines as of late 2025. The company is clearly pushing its subscription model, which is reflected in the deferred revenue figures.

For the quarter ending September 30, 2025, Digital Ally, Inc. reported total revenue of $4.54 million, with service and other revenue making up $3.87 million of that total, signaling the importance of recurring revenue streams. The trailing twelve months revenue ending September 30, 2025, stood at $19.10 million.

Integrated in-car and body-worn video for law enforcement

This value proposition centers on providing a complete evidence capture ecosystem. The focus is on hardware sales and the associated recurring service revenue. The company is building on its existing platform with new hardware, such as the EVO-CORE in-car camera solution, which is slated to ship in January 2026. The push for a subscription-based sales model continues to be a key management focus.

Cloud-based evidence management and data storage solutions

The value here is secure, scalable evidence handling, evidenced by the deferred revenue figure, which supports the subscription component of the video solutions. As of the latest reports, deferred revenue was approximately $8.9 million, which backs the recurring revenue commitment through 2028. The evidence management solution, EVO Web Portal, is noted as being hosted on the highly secured GovCloud platform powered by Amazon Web Services.

Revenue cycle management to optimize medical billing for clients

This segment provides working capital and back-office services to healthcare organizations on a monthly service fee basis. While specific 2025 revenue contribution for this segment isn't broken out in the latest quarterly report, the company operates this as one of its three reportable segments. The overall operating loss for the company in Q3 2025 was $1.12 million, an improvement of 84.8% compared to Q3 2024, suggesting cost discipline across all operations, including this segment.

Event ticketing and production via TicketSmarter and Kustom Entertainment

The Entertainment Segment, which includes TicketSmarter, Inc., is focused on live events. Kustom Entertainment has announced the lineup for the 2026 Country Stampede Music Festival, scheduled for June 25-27, 2026. This production aspect is a key value delivery for this segment.

Safety products like ThermoVu and Shield disinfectants

This falls under the Video Solutions Segment, which includes disinfectant and related safety products. The Shield Health Protection Products line includes disinfectants and sanitizers. The product revenue for the entire Video Solutions segment in Q3 2025 was $0.66 million.

Here's a quick look at the financial context supporting these value propositions as of September 30, 2025:

Metric	Amount (as of 9/30/2025)
Total Stockholders' Equity	$7.52 million
Current Liabilities	$9.80 million
Q3 2025 Net Loss Attributable to Common Stockholders	$1.02 million
Deferred Revenue (Video Solutions Support)	~$8.9 million
Body Worn Camera Market Size (Global Estimate)	Over USD 2.12 billion

The company's focus on its subscription model is a clear strategic action, aiming to convert hardware sales into more predictable revenue streams, as seen by the $3.87 million in service/other revenue in the quarter.

Digital Ally, Inc. (DGLY) - Canvas Business Model: Customer Relationships

You're looking at how Digital Ally, Inc. (DGLY) connects with and keeps its customers as of late 2025. The relationship strategy clearly segments between the core Video Solutions market and the Entertainment segment via TicketSmarter.

Dedicated sales team for government and commercial fleets

Digital Ally, Inc. focuses its sales efforts on law enforcement, the U.S. Military, and commercial fleets. This customer base spans all 50 states and more than 30 foreign countries. Management noted a successful restructuring of the law enforcement products sales organization, which contributed to operating loss improvement by $6.26 million year-over-year in Q3 2025. Sales to government entities are often facilitated through established purchasing channels.

• GSA Contract Number: GS-07F-095C
• NPPGov contracts serve Law Enforcement and Fire/Rescue members
• Texas DIR Contract Number: DIR-TSO-4176

Here's a look at the reach and structure supporting these customer relationships:

Customer Segment Focus	Geographic Reach	Key Sales Mechanism	Q3 2025 Revenue Contribution Context
Law Enforcement & U.S. Military	All 50 states and over 30 foreign countries	Direct Sales & State Contracts (GSA, NPPGov)	Market remains challenging with state/local budget headwinds
Commercial Fleets	All 50 states	Direct Sales using specialized products like FleetVu Manager	Focus on subscription model supports recurring revenue from this segment

Subscription-based service model for recurring revenue

The shift toward a subscription-based sales model is a key operational focus for Digital Ally, Inc., cited as a driver for improved operating leverage. This model builds predictable, recurring revenue streams, which is critical for financial stability. As of the first quarter of 2025, the company highlighted "in excess of $10M" in deferred revenue specifically tied to these subscriptions. For context, total revenue in Q3 2025 was $4.50M.

Direct customer support for video solution maintenance

The company emphasizes providing the 'ultimate customer experience' through multi-disciplined support staff. While specific support metrics for late 2025 aren't public, the financial results show that service revenue was up in Q1 2025, contrasting with a significant year-over-year decrease in video product sales for that quarter. This suggests that maintenance and service contracts are a stabilizing element of the customer relationship.

Automated online platform for TicketSmarter transactions

The Entertainment segment, operating as TicketSmarter, Inc., is an automated online platform. This subsidiary offers access to 48 million tickets for more than 125,000 live events. Customer relationships here are managed through high-volume, transaction-based interactions on TicketSmarter.com. Compensation is generally determined as a percentage of the underlying ticket's face value.

The Entertainment segment contributed $5.04 million in product revenue for the year ended December 31, 2023.

Digital Ally, Inc. (DGLY) - Canvas Business Model: Channels

You're looking at how Digital Ally, Inc. gets its products and services to market as of late 2025. The channels are a mix of direct sales for their core tech, online platforms, and service-based delivery.

Here's a look at the revenue distribution across the segments that map to these channels, based on the latest reported figures for the nine months ended September 30, 2025, and the third quarter of 2025.

Business Segment/Channel Proxy	Q3 2025 Revenue	Nine Months 2025 Revenue	FY 2023 Revenue
Product Revenue (Video Solutions/Direct Sales Proxy)	$0.66 million	Not explicitly broken out for nine months	Not explicitly broken out for FY 2023
Service and Other Revenue (RCM/Ticketing Proxy)	$3.87 million	Not explicitly broken out for nine months	Not explicitly broken out for FY 2023
Total Revenue (All Channels)	$4.54 million	$14.64 million	$28,248,344

The direct sales force targets law enforcement and government agencies for the Video Solutions segment. For the third quarter of 2025, the product revenue component, which includes Shield and ThermoVu sales, was $0.66 million, compared to service and other revenue of $3.87 million for the same period.

The online e-commerce platform for Shield and ThermoVu products is part of the overall product sales channel. The company reported a firm backlog of over $2 million in product sales as of the first quarter of 2025, which required supply chain recovery for fulfillment.

For TicketSmarter.com, which falls under the Entertainment segment, management refocused the operation to shed sponsorships that did not provide gross margin. This resulted in lower revenues but improved profits in the first quarter of 2025. Historically, the Entertainment segment generated service and product revenues totaling $14,063,381 for the year ended December 31, 2023.

Direct-to-client sales for Revenue Cycle Management services are represented in the Service and Other Revenue. For the year ended December 31, 2023, the Revenue Cycle Management operating segment generated service revenues of $6,713,678.

Event production and venue partnerships, like the Country Stampede Music Festival, are managed through the Entertainment segment. Management anticipates this segment will continue to improve its revenues and operating profits, with the next major event planned for June 25-27, 2026.

The company's overall revenue for the trailing twelve months ending September 30, 2025, was $19.10 million.

• Total stockholders' equity improved to $7.52 million as of September 30, 2025, from a deficit at the end of 2024.
• Selling, general and administrative (SG&A) expenses fell 72.7% year-over-year to $2.5 million in Q3 2025.
• The company closed a $14.3 million public equity offering in 2025.

Finance: draft 13-week cash view by Friday.

Digital Ally, Inc. (DGLY) - Canvas Business Model: Customer Segments

You're looking at the customer base for Digital Ally, Inc. (DGLY) as of late 2025, which is structured across three primary operating segments: Video Solutions, Revenue Cycle Management, and Entertainment. The data reflects a company actively managing cost structures while serving these distinct groups.

The core customer base for the Video Solutions segment includes law enforcement and emergency management agencies, along with commercial fleets and security organizations. This segment faced headwinds, as evidenced by product revenue declining 29.4% to $438,132 in the second quarter ending June 30, 2025. Still, the company secured at least seven notable contracts in mid-2025, collectively expected to generate revenues exceeding $800,000, reinforcing demand for its technology across multiple sectors. Furthermore, the backlog for this segment was successfully lowered to $1.7 million from $2.2 million at the end of the first quarter of 2025, showing improved fulfillment capability for these agencies.

For medical and dental practices needing billing services, the Revenue Cycle Management Segment provided service revenue of $1.4 million in the second quarter of 2025. This segment provides working capital and back-office services to healthcare organizations on a monthly service fee basis.

The Entertainment Segment serves both general consumers purchasing event tickets via TicketSmarter and attendees of owned/produced festivals. The service revenue from this segment grew 27.1% to $1.1 million in the second quarter of 2025. It is important to note that the Country Stampede Music Festival, an owned event, contributed to larger losses in Q2 2025, causing gross margin to deteriorate to -11.2% for that quarter.

Here's a quick look at the revenue contribution by segment for the quarter ending June 30, 2025, based on the available data:

Customer Segment Focus	Reportable Segment	Q2 2025 Revenue Amount
Law enforcement, emergency management, commercial fleets, security	Video Solutions (Product Revenue)	$438,132
Medical and dental practices (billing services)	Revenue Cycle Management (Service Revenue)	$1.4 million
General consumers (ticket purchasing) & Event attendees (festivals)	Entertainment (Service Revenue)	$1.1 million

The overall company performance reflects the mix of these segments. Total revenue for the third quarter ending September 30, 2025, was $4.5 million, a 12% increase year-over-year. This compares to total revenue of $5.63 million reported for the second quarter ending June 30, 2025.

The TicketSmarter acquisition, which targets general consumers, was completed in 2021 for a purchase price of $14.1 million. Prior to the impact of COVID-19, the combined TicketSmarter and Goody Tickets businesses had annual revenues exceeding $20 million.

You should track the following operational metrics that directly relate to these customer groups:

• Backlog reduction from $2.2 million (end of Q1 2025) to $1.7 million (mid-June 2025).
• New contracts secured in mid-2025 valued at over $800,000.
• Entertainment segment profit increased in Q1 2025 due to shedding uneconomical sponsorships.
• The company reported a net income of $4.2 million in Q1 2025, a significant turnaround from a $3.9 million loss in Q1 2024.

Finance: draft Q4 2025 segment revenue forecast by next Tuesday.

Digital Ally, Inc. (DGLY) - Canvas Business Model: Cost Structure

You're looking at the expense side of the Digital Ally, Inc. (DGLY) model as of late 2025, post-restructuring. The focus has clearly shifted to cost discipline, which is evident in the Selling, General, and Administrative (SG&A) line.

Significant Selling, General, and Administrative (SG&A) expenses saw a massive reduction. For the third quarter ending September 30, 2025, SG&A expenses were reported at $2.50M. This represents a year-over-year decline of 72.7% compared to the $9.1 million recorded in Q3 2024. This reduction stems from substantial decreases in overhead expenses and reduced headcount, part of a successful restructuring of the law enforcement products sales organization.

For hardware and product manufacturing, the Cost of Goods Sold (COGS) is managed through efforts to improve gross margin. In the first quarter of 2025, the overall gross margin percentage improved to 36% from 28% in the prior year period, partly due to paring down video segment overhead that hits COGS.

The overall operating cost structure for Q3 2025 resulted in an operating loss of $(1,121,782). Here's a look at the key financial outcomes related to costs and operational performance for that quarter:

Metric	Q3 2025 Amount (USD)	Year-over-Year Change Context
SG&A Expenses	$2.50M	Down 72.7% from Q3 2024
Operating Loss	$(1,121,782)	Improved by $6,260,517 (84.8%) vs Q3 2024
Net Loss Attributable to Common Stockholders	$(1,021,867)	Improved from a larger loss in Q3 2024
Stockholders' Equity (as of 9/30/2025)	$7.52M	Up from a deficit of $(9.01)M at 12/31/24
Working Capital (as of 9/30/2025)	$(0.12)M deficit	Improved from a deficit of $(19.4)M at year-end 2024 (Q1 data)

Regarding Research and Development (R&D) for new video technology, the company announced the EVO-CORE in-car solution, which includes voice commands and real-time transcription, expected to ship in January 2026. Specific R&D spending for Q3 2025 isn't detailed, but the focus on new product deployment is a forward-looking cost driver.

For the Operating costs for the Revenue Cycle Management and Entertainment segments, management noted refocusing the TicketSmarter business (part of Entertainment) into economical sponsorships. The company also has a Shield Health Protection Products line. While segment-specific operating costs aren't itemized, the overall overhead reduction impacts these areas.

Legal and compliance costs were a significant factor driving the need for capital, specifically related to maintaining the Nasdaq listing. The company regained Nasdaq compliance for minimum bid price and equity on October 17, 2025. This was supported by a $14.3M public equity offering closed in 2025, which helped raise stockholders' equity to $7.52M as of September 30, 2025, from a deficit of $(9.01)M at the end of 2024. The company also implemented reverse stock splits to meet the minimum bid price requirement. The company announced it had secured six patents in February 2025.

You should review the Q3 10-Q for the precise breakdown of R&D and segment operating expenses, as the public summaries focus on the major P&L lines like SG&A and the resulting operating loss. Finance: draft 13-week cash view by Friday.

Digital Ally, Inc. (DGLY) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers for how Digital Ally, Inc. is bringing in cash as of late 2025. It's a mix of hardware, recurring fees, and ticketing commissions, which is typical for a company spanning multiple distinct business lines. Here's the quick math on the latest reported quarter.

Q3 2025 total revenue was $4.50 million. This figure represents a 12% increase year-over-year from Q3 2024's total revenue of $4.1 million.

The revenue streams are segmented across the Video Solutions, Revenue Cycle Management, and Entertainment segments. The most recent detailed breakdown available for Q3 2025 shows a clear split between product sales and recurring/service-based revenue.

• Product sales of video systems and safety equipment
• Service and subscription revenue from cloud storage and software
• Revenue Cycle Management fees from medical billing services
• Ticket sales and booking fees from TicketSmarter

For the third quarter ending September 30, 2025, the split between product revenue and service/other revenue was quite distinct, showing a continued shift toward service-based income. The total revenue for the quarter was reported as $4.54 million.

Here is the breakdown of the reported revenue components for Q3 2025:

Revenue Stream Component	Q3 2025 Amount (Millions USD)
Product revenue (Video systems and safety equipment sales)	$0.66 million
Service and other revenue (Includes cloud, software, RCM, and Entertainment)	$3.87 million
Total Revenue (Reported)	$4.54 million

The Service and other revenue stream, totaling $3.87 million, encompasses the other required components: service and subscription revenue from cloud storage and warranty solutions within Video Solutions, monthly service fees from the Revenue Cycle Management Segment, and ticket sales/booking fees from the Entertainment Segment (TicketSmarter). This service component made up approximately 85.24% of the total Q3 2025 revenue ($3.87M / $4.54M).

The Product revenue, which covers the initial sale of digital video imaging and safety products, was $0.66 million for the quarter. This product component represented about 14.54% of the total Q3 2025 revenue. Management noted a focus on the subscription-based sales model, which aligns with the larger service revenue figure.

For the first nine months of 2025, the cumulative revenue totaled $14.64 million, with an operating loss of $6.19 million for the same period.

Finance: draft 13-week cash view by Friday.