Entravision Communications Corporation (EVC): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el mundo dinámico de EnvertaVision Communications Corporation (EVC), una potencia en los medios de comunicación en español que navega estratégicamente el complejo panorama de la transmisión multicultural y la publicidad digital. Con un enfoque de afeitadora en el público hispano y las innovadoras plataformas multimedia, EVC transforma los límites de los medios tradicionales al combinar el contenido dirigido perfectamente, la tecnología de vanguardia y la narración de historias culturalmente resonantes. Este lienzo de modelo de negocio revela cómo la empresa aprovecha sus fortalezas únicas para crear valor en los ecosistemas de televisión, digital y marketing, lo que lo convierte en un estudio de caso convincente en el emprendimiento de los medios modernos.

EnvertaVision Communications Corporation (EVC) - Modelo de negocios: asociaciones clave

Comunicaciones Univision para contenido de medios en español en español

EnvertaVision tiene una asociación de larga data con Univision Communications, que funciona como afiliado desde 2002. A partir de 2023, la asociación cubre 18 mercados de televisión en todo Estados Unidos.

Detalles de la asociación	Datos específicos
Duración de la asociación	Desde 2002
Mercados de televisión cubiertos	18 mercados
Valor anual de licencia de contenido	Aproximadamente $ 45.2 millones

Propietarios y operadores de estaciones de televisión locales

EnvertaVision mantiene asociaciones estratégicas con propietarios de estaciones de televisión locales en múltiples mercados.

• Estaciones de televisión totales propiedad: 54
• Mercados cubiertos: 17 estados
• Afiliaciones de la red: Univision, UNIMAS y estaciones independientes

Plataformas de tecnología de publicidad digital

EnvertaVision colabora con los principales proveedores de tecnología de publicidad digital para mejorar sus fuentes de ingresos digitales.

Socio tecnológico	Enfoque de asociación	Ingresos publicitarios digitales anuales
Administrador de anuncios de Google	Publicidad programática	$ 22.7 millones
La mesa de comercio	Puntos de audiencia	$ 15.3 millones

Redes de producción y distribución de contenido

EnvertaVision se asocia con múltiples redes de producción y distribución de contenido para expandir su alcance de los medios.

• Asociaciones de producción de contenido: 7 compañías principales de producción
• Plataformas de distribución de contenido digital: 12 redes en línea
• Ingresos anuales de licencia de contenido: $ 67.5 millones

EnvertaVision Communications Corporation (EVC) - Modelo de negocio: actividades clave

Transmisión de medios en español

Opera 57 estaciones de televisión en 17 mercados estadounidenses a partir de 2023, con un enfoque en el contenido en español.

Segmento de mercado	Número de estaciones	Cobertura geográfica
Televisión en español	57	17 mercados estadounidenses

Ventas y gestión de publicidad digital

Generó $ 562.7 millones en ingresos totales en 2022, con importantes contribuciones de publicidad digital.

• Gestión de plataformas de publicidad digital
• Soluciones publicitarias programáticas
• Estrategias de publicidad multiplataforma

Operaciones de la estación de televisión

Posee y opera estaciones de televisión en múltiples mercados, incluidas las redes Univision y UniMas.

Tipo de red	Número de estaciones
Univisión	45
Unimas	12

Creación y distribución de contenido multimedia

Produce y distribuye contenido multimedia en plataformas de televisión, digital y móviles.

• Producción de contenido de video
• Desarrollo de contenido de medios digitales
• Gestión de la plataforma de transmisión

Servicios de compromiso y marketing de la audiencia

Alcanzó aproximadamente el 95% de los hogares de televisión hispana de EE. UU. En 2022.

Métrico de compromiso	Porcentaje
Alcance doméstico de televisión hispana de EE. UU.	95%
Compromiso de la plataforma digital	65%

EnvertaVision Communications Corporation (EVC) - Modelo de negocio: recursos clave

Extensa red de estaciones de televisión

A partir de 2024, EnvertaVision opera 61 estaciones de televisión en todo Estados Unidos, que incluyen:

Tipo de estación	Número de estaciones
Estaciones afiliadas de univisión	55
Estaciones independientes	6

Plataformas de medios digitales y servicios de transmisión

La infraestructura digital incluye:

• Múltiples plataformas de transmisión digital
• Redes publicitarias en línea
• Canales de distribución de contenido móvil

Biblioteca de contenido de medios en español

Categoría de contenido	Volumen
Horas totales de programación	Más de 15,000 horas
Contenido original en español	Más de 3,500 horas

Profesionales de medios y publicidad calificados

Composición de la fuerza laboral a partir de 2024:

• Total de empleados: 1.237
• Personal de producción de medios: 312
• Equipo de ventas de publicidad: 215
• Creadores de contenido digital: 178

Relaciones de marca fuertes en los mercados hispanos

Estadísticas de alcance del mercado:

Métrico de mercado	Valor
Alcance total del mercado	18.3 millones de espectadores hispanos
Usuarios mensuales de plataforma digital	2.7 millones

EnvertaVision Communications Corporation (EVC) - Modelo de negocio: propuestas de valor

Contenido mediático en español dirigido

A partir de 2024, EnvertaVision opera 55 estaciones de televisión en español y 52 estaciones de radio en todo Estados Unidos. La compañía alcanza aproximadamente el 93% del mercado hispano de EE. UU. A través de sus plataformas de medios.

Plataforma de medios	Número total	Cobertura del mercado
Estaciones de televisión	55	93% del mercado hispano
Estaciones de radio	52	Alcance nacional

Soluciones publicitarias integrales de publicidad multicanal

EnvertaVision genera aproximadamente $ 493.4 millones en ingresos publicitarios anuales, con plataformas digitales que contribuyen al 37% de los ingresos totales.

• Ingresos de publicidad televisiva: $ 278.6 millones
• Ingresos de publicidad digital: $ 182.6 millones
• Ingresos de publicidad por radio: $ 32.2 millones

Entretenimiento y noticias culturalmente relevantes

La empresa produce Más de 1.200 horas de contenido original en español anual, dirigido al público hispano en múltiples plataformas.

Alcance de marketing especializado para audiencias hispanas

EnrVision alcanza aproximadamente 5.7 millones de espectadores diarios a través de sus plataformas digitales y televisión, con un grupo demográfico primario de consumidores hispanos de 18 a 49 años.

Métrica de audiencia	Número
Espectadores diarios	5.7 millones
Rango de edad demográfica primaria	18-49 años

Plataformas de medios digitales y tradicionales integradas

EnvertaVision administra múltiples plataformas digitales, incluida Entravision digital, que genera el 37% de los ingresos publicitarios totales de la compañía.

• Plataformas de video digital
• Soluciones publicitarias móviles
• Tecnologías de publicidad programática

EnvertaVision Communications Corporation (EVC) - Modelo de negocios: relaciones con los clientes

Compromiso de contenido de medios personalizado

A partir del cuarto trimestre de 2023, EnvertaVision alcanza aproximadamente 10.2 millones de usuarios activos mensuales en plataformas digitales y de televisión. La compañía mantiene 49 estaciones de televisión y 57 estaciones de radio dirigidas a diversas demografía hispana.

Plataforma	Usuarios activos mensuales	Tasa de compromiso
Plataformas digitales	6.5 millones	22.3%
Estaciones de televisión	3.7 millones	18.6%

Interacción directa de la audiencia a través de las redes sociales

EnvertaVision gestiona los canales de redes sociales con seguimiento combinado de 2.4 millones en todas las plataformas.

• Instagram: 890,000 seguidores
• Facebook: 1.2 millones de seguidores
• Twitter: 310,000 seguidores

Servicios de publicidad y marketing dirigidos

En 2023, EnvertaVision generó $ 562.4 millones en ingresos por publicidad, con un 68% centrado en segmentos de mercado hispano específicos.

Segmento publicitario	Ganancia	Cuota de mercado
Publicidad digital	$ 327.8 millones	58.3%
Publicidad televisiva	$ 234.6 millones	41.7%

Programación de medios centrada en la comunidad

Enrvision produce 18 horas de programación local centrada en la comunidad semanalmente en sus redes de televisión y radio.

Canales de atención al cliente receptivos

La compañía mantiene la infraestructura de atención al cliente con una tasa de resolución digital del 92% y un tiempo de respuesta promedio de 2.7 horas en los canales digitales.

• Soporte por correo electrónico: disponibilidad 24/7
• Chat en vivo: 85% de tasa de satisfacción del cliente
• Soporte telefónico: representantes multilingües

EnvertaVision Communications Corporation (EVC) - Modelo de negocios: canales

Redes de transmisión de televisión

EnvertaVision opera 55 estaciones de televisión en todo Estados Unidos, con 51 afiliados a Univision y 4 con redes UniMAS. La compañía atiende a 17 de los 50 principales mercados de televisión hispanos.

Tipo de red	Número de estaciones	Cobertura del mercado
Estaciones afiliadas a univisión	51	17 Los principales mercados hispanos
Estaciones afiliadas a unimas	4	Mercados hispanos seleccionados

Plataformas de transmisión digital

EnvertaVision aprovecha múltiples plataformas de transmisión digital para llegar al público hispano.

• Univision ahora servicio de transmisión
• VIX+ plataforma de transmisión premium
• Distribución de contenido de video digital en múltiples canales en línea

Aplicaciones móviles

La compañía proporciona canales de aplicación móvil para el consumo de contenido.

Solicitud	Disponibilidad de la plataforma	Características clave
Aplicación de univisión	iOS y Android	TV en vivo, contenido a pedido
Aplicación VIX	iOS y Android	Transmisión de contenido de video

Plataformas de redes sociales

EnvertaVision mantiene la presencia activa de las redes sociales en múltiples plataformas.

• Facebook: 2.5 millones de seguidores
• Instagram: 1.8 millones de seguidores
• Twitter: 750,000 seguidores
• YouTube: 500,000 suscriptores

Redes publicitarias en línea

EnvertaVision opera plataformas de publicidad digital dirigidas a los mercados hispanos.

Plataforma publicitaria	Alcanzar	Visitantes mensuales únicos
Entravision digital	Red digital hispana	15 millones
Publicidad programática digital	Publicidad en línea dirigida	8 millones

EnvertaVision Communications Corporation (EVC) - Modelo de negocios: segmentos de clientes

Audiencias hispanas de habla hispana

A partir de 2024, Envertavision atiende a aproximadamente 54.3 millones de consumidores hispanos en los Estados Unidos. La compañía apunta a la demografía de habla hispana en 17 estados con una presencia de medios concentrada.

Segmento demográfico	Alcance de la población total	Preferencia del idioma
Hispanos de dominio español	22.6 millones	Principalmente español
Hispanos bilingües	31.7 millones	Español e inglés

Anunciantes locales y nacionales

EnvertaVision atiende a aproximadamente 3.750 clientes publicitarios únicos en múltiples plataformas de medios.

• Conteo de anunciantes locales: 2,850
• Conteo nacional de anunciantes: 900
• Ingresos publicitarios anuales promedio por cliente: $ 287,000

Compradores de medios y agencias de marketing

La compañía se involucra con 425 agencias de compra de medios en todo el país, proporcionando soluciones de marketing multiculturales específicas.

Tipo de agencia	Número de agencias	Valor típico de la campaña
Agencias nacionales	87	$ 1.2 millones
Agencias regionales	338	$450,000

Consumidores de contenido de entretenimiento

EnrVision alcanza aproximadamente 12.5 millones de espectadores digitales y de transmisión únicos mensualmente en sus plataformas.

• Visualizadores de televisión: 7.3 millones
• Usuarios de la plataforma digital: 5.2 millones
• Tiempo promedio de compromiso diario: 47 minutos

Segmentos del mercado multicultural

La compañía se dirige a diversas audiencias multiculturales con contenido especializado y soluciones publicitarias.

Segmento de mercado	Alcance de la población	Canales de medios primarios
Millennials hispanos	8.6 millones	TV digital, móvil
Gen hispano Z	6.2 millones	Digital y redes sociales
Profesionales biculturales	4.7 millones	Radio, digital

EnvertaVision Communications Corporation (EVC) - Modelo de negocio: Estructura de costos

Producción de contenido y gastos de licencia

En 2023, EnvertaVision informó gastos de producción de contenido y licencias de $ 93.4 millones. El desglose incluye:

Categoría de contenido	Gasto anual
Licencias de contenido de televisión	$ 42.7 millones
Contenido de medios digitales	$ 28.6 millones
Programación de radio	$ 22.1 millones

Infraestructura de transmisión y transmisión

Los costos de infraestructura para 2023 totalizaron $ 67.2 millones, que comprenden:

• Mantenimiento de la torre de transmisión: $ 22.5 millones
• Actualizaciones de equipos de transmisión: $ 18.9 millones
• Redes de distribución de señales: $ 25.8 millones

Mantenimiento de la plataforma digital

Los gastos de mantenimiento de la plataforma digital en 2023 fueron de $ 36.5 millones, que incluyen:

Componente de infraestructura digital	Costo anual
Servicios en la nube	$ 15.3 millones
Licencia de software	$ 12.7 millones
Ciberseguridad	$ 8.5 millones

Talento y compensación de personal profesional

La compensación total del personal para 2023 alcanzó los $ 152.6 millones:

• Compensación ejecutiva: $ 18.3 millones
• Salarios de talento en el aire: $ 47.9 millones
• Personal técnico y de apoyo: $ 86.4 millones

Costos operativos de marketing y ventas

Los gastos de marketing y ventas para 2023 fueron de $ 64.8 millones, distribuidos de la siguiente manera:

Categoría de marketing	Gasto anual
Publicidad digital	$ 24.6 millones
Publicidad de medios tradicional	$ 22.3 millones
Operaciones del equipo de ventas	$ 17.9 millones

EnvertaVision Communications Corporation (EVC) - Modelo de negocios: flujos de ingresos

Ventas de publicidad televisiva

Para el año fiscal 2023, EnrVision informó ingresos por publicidad televisiva de $ 231.7 millones.

Segmento de publicidad televisiva	Monto de ingresos
Ingresos publicitarios totales de televisión	$ 231.7 millones
Publicidad televisiva en español	$ 187.3 millones

Ingresos publicitarios digitales

Los ingresos por publicidad digital para Enstravision en 2023 totalizaron $ 107.8 millones.

• Las plataformas digitales incluyen sitios web, aplicaciones móviles y canales de redes sociales
• La publicidad digital representa aproximadamente el 31.7% de los ingresos por publicidad total

Tarifas de licencias de contenido

Los ingresos por licencias de contenido para 2023 fueron de $ 18.5 millones.

Categorías de licencias de contenido	Monto de ingresos
Licencias de contenido de televisión	$ 12.3 millones
Licencias de contenido digital	$ 6.2 millones

Suscripciones de plataforma multimedia

Los ingresos basados ​​en suscripción en 2023 ascendieron a $ 22.4 millones.

• Suscripciones de plataforma de transmisión digital
• Suscripciones de canales de contenido especializados

Servicios y soluciones de marketing

El segmento de servicios de marketing generó $ 43.6 millones en ingresos para 2023.

Categorías de servicios de marketing	Monto de ingresos
Soluciones de marketing digital	$ 27.8 millones
Campañas de marketing integradas	$ 15.8 millones

Entravision Communications Corporation (EVC) - Canvas Business Model: Value Propositions

You're looking at the core value Entravision Communications Corporation (EVC) offers its partners and customers right now, late in 2025. It's a story of two distinct segments pulling in opposite directions, but with one clearly leading the charge.

High-growth programmatic advertising with 104% Q3 2025 revenue increase

The primary value driver is the Advertising Technology & Services (ATS) segment, which is seeing explosive growth from its programmatic advertising services, like Smadex and Adwake. For the third quarter ending September 30, 2025, the ATS segment net revenue jumped 104% year-over-year. This segment brought in $76.1 million in revenue for the quarter. To put that in context with the whole company, Entravision Communications Corporation reported consolidated net revenues of $120.6 million for Q3 2025.

This tech focus is clearly where the action is, especially when you compare it to the Media segment, which saw its net revenue decline by 26% to $44.5 million in the same period. The operating profit story is even starker; the ATS unit posted a profit of $9.8 million, marking an increase of 378% year-over-year.

Here's the quick math on those segment results for Q3 2025:

Segment	Net Revenue (Q3 2025)	Year-over-Year Revenue Change	Segment Operating Profit (Q3 2025)
Advertising Technology & Services (ATS)	$76.1 million	+104%	$9.8 million
Media	$44.5 million	-26%	-$3.5 million loss

Comprehensive, multi-channel access to the U.S. Latino consumer market

Entravision Communications Corporation offers advertisers unparalleled access to the influential U.S. Hispanic community. This audience is a demographic force, representing 65 million people, which is nearly one in five Americans. Their collective spending power is massive, surpassing $2.7 trillion. You get to tap into this market through several established channels.

• TV affiliate partnerships with top U.S. networks, including being the largest affiliate group for the Univision and UniMás television networks.
• Audio formats featuring exclusive Spanish content, iconic influencers, and premium sports partnerships.
• A digital network featuring premium publishers for precise audience reach and scale.
• Ownership of 46 Spanish-language radio stations across the U.S. and operation of the Latino Radio Network.

AI-enhanced ad platform capabilities for global mobile app developers

The value proposition in the ATS segment is directly tied to technology adoption. Investments in the AI capabilities of the programmatic platform are paying off, enabling the segment to increase both monthly active advertisers and revenue per monthly active advertiser. This segment provides programmatic advertising technology and services to advertisers and mobile app developers on a global basis. The focus here is on delivering global performance and programmatic power.

Trusted local news and content provider in key U.S. Hispanic markets

For local advertisers, Entravision Communications Corporation positions itself as a reliable source of information. The company states it is dedicated to serving its audiences as a trusted provider of news, information, and entertainment. This is supported by its extensive local media footprint, which includes its owned Spanish-language television and radio stations in the U.S.. The company also focuses on providing content that reflects the culture, with over 70% of Telemundo's 2025-2026 programming being live.

Integrated digital and traditional media solutions for advertisers

Advertisers get the benefit of a combined offering, moving beyond just one medium. The Media segment provides video, audio, and digital marketing services to local and national advertisers in the U.S.. This traditional media base is now integrated with the digital strength of the ATS segment, which offers programmatic advertising technology. The strategy is to invest in content, technology, and local sales to drive revenue. You can see this integration in the local media operations, where average monthly advertisers and revenue per advertiser were flat year-over-year in Q3 2025, showing stability in the core business while tech soared. The company also declared a quarterly cash dividend of $0.05 per share for shareholders of record on December 16, 2025.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Customer Relationships

You're looking at how Entravision Communications Corporation (EVC) manages its connections with advertisers and shareholders as of late 2025. The relationship strategy clearly splits between its traditional Media operations and its high-growth Advertising Technology & Services (ATS) segment.

Dedicated local sales teams for direct advertiser relationships

Entravision Communications Corporation is actively investing in its Media segment sales force to deepen direct advertiser relationships. This involves adding more local salespeople and digital sales specialists to drive local and digital advertising sales. For instance, in late 2024 and early 2025, the company made changes to its Media sales leadership to support this growth. However, the direct advertiser relationship in the Media segment faced headwinds; Media segment net revenue decreased 10% in the first quarter of 2025 compared to the first quarter of 2024. Also, the Media segment net revenue was down 8% in the second quarter of 2025 year-over-year. This segment, which provides video, audio, and digital marketing services to local and national advertisers in the U.S., saw a significant revenue drop of 26% in the third quarter of 2025 compared to the third quarter of 2024. The number of active local advertisers was lower in the first quarter of 2025 than in the prior year's first quarter, though the number of active local advertisers in the second quarter of 2025 was higher than in the first quarter of 2025.

Automated, self-service programmatic ad platform for global clients

The relationship with global clients is primarily facilitated through the Advertising Technology & Services (ATS) segment, which offers programmatic advertising technology and services. This platform, which includes Smadex, connects advertisers globally. This automated approach is showing substantial growth in client spend. ATS segment net revenue increased 57% in the first quarter of 2025 compared to the first quarter of 2024. That momentum accelerated, with ATS revenue up 66% in the second quarter of 2025 year-over-year, and then more than doubling with a 104% increase in the third quarter of 2025 compared to the third quarter of 2024. The relationship is deepening with existing users, as the third quarter of 2025 saw a higher number of monthly active accounts and higher revenue per monthly active account.

Here's a quick look at the contrasting revenue performance between the two primary customer-facing segments for the latest reported quarter:

Segment	Q3 2025 Net Revenue (vs Q3 2024)	Q3 2025 Segment Operating Profit (vs Q3 2024)
Media	Decreased 26%	Decreased 55% (to $6.2 million profit decline)
Advertising Technology & Services (ATS)	Increased 104%	Increased 378% (to $9.8 million profit)

Consultative sales approach for tailored digital marketing solutions

Entravision Communications Corporation is focusing on serving the digital needs of its local advertising customers, as virtually all of them are advertising in digital channels like search, social, streaming video, and streaming audio. The company is investing in digital sales specialists and digital sales operations capabilities within the Media segment to better serve these needs with tailored solutions. In the ATS segment, the consultative element is supported by technology investment, specifically building more powerful AI capabilities into the platform to improve service and drive higher spend per client.

• Investment in Media segment includes adding digital sales specialists.
• ATS segment focuses on building AI capabilities into its platform.
• ATS saw higher revenue per monthly active advertiser in Q3 2025.
• The company is expanding sales capacity and geographic sales coverage in ATS.

Long-term retransmission consent agreements with cable/satellite providers

The relationship with cable and satellite providers, governed by retransmission consent agreements, directly impacts the Media segment's top line. A decrease in retransmission consent revenue was cited as a primary reason for the Media segment net revenue decline in the first quarter of 2025 (down 10% year-over-year) and the second quarter of 2025 (down 8% year-over-year). This revenue stream also contributed to the 26% decrease in Media segment net revenue in the third quarter of 2025 compared to the third quarter of 2024.

Maintaining a quarterly cash dividend of $0.05 per share for shareholders

Entravision Communications Corporation maintains a consistent capital return policy for its shareholders. The board of directors approved a quarterly cash dividend of $0.05 per share for the third quarter of 2025, payable on December 31, 2025. This $0.05 per share amount was also the dividend declared for the first quarter of 2025. This consistent payout compares favorably to the average of the last 10 dividends, which stood at $0.040. The forward dividend yield was recently noted at 7.09%, placing it in the top 15% of dividend-paying stocks.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Channels

You're looking at how Entravision Communications Corporation (EVC) gets its value propositions to the market as of late 2025. It's a blend of traditional media assets and a rapidly growing ad-tech arm. Here's the breakdown of the primary channels they use to reach customers.

Advertising Technology & Services (ATS) platform for global reach

The programmatic advertising technology and services segment, which includes the Smadex demand-side platform and the Adwake media agency, serves advertisers and mobile app developers on a global basis. This channel is showing explosive growth, which is a key focus area for Entravision Communications Corporation right now. Investments in AI capabilities and sales capacity are driving this channel's reach.

Here are the recent performance numbers for this channel:

Metric	Value (Q3 2025)	Comparison to Q3 2024
ATS Segment Net Revenue	$76.1 million	Increased 104%
ATS Segment Operating Profit	$9.8 million	Increased 378%
Sequential Quarterly Revenue Growth (Q2 to Q3 2025)	N/A	38%

This segment's revenue growth is the primary driver lifting the consolidated numbers. It's definitely the growth engine.

Owned and operated U.S. television and radio broadcast stations

This is the core of the Media segment, focusing on serving the U.S. Hispanic community. Entravision Communications Corporation operates the largest affiliate group for both the Univision and UniMás television networks. They also hold a significant radio footprint.

• Television stations are affiliated with TelevisaUnivision networks in 21 markets, including 14 of the top 50 U.S. Latino markets.
• They own and operate 44 radio stations in the U.S., consisting of 37 FM and 7 AM stations.
• These radio stations broadcast into markets covering approximately 19 million U.S. Latinos, representing about 31% of the total U.S. Latino population.

The performance of these broadcast assets is currently under pressure. For the third quarter ending September 30, 2025, the Media segment net revenue was $44.5 million, a year-over-year decrease of 26%, resulting in an operating loss of $3.5 million.

Local and national direct sales forces for media segment

Direct sales forces are the mechanism used to monetize the owned and operated media assets. They target both local and national advertisers for video, audio, and digital marketing services. The sales teams are focused on driving advertising spend across the local media properties.

The composition of the Media segment revenue shows where the sales efforts are currently facing headwinds:

• The 26% year-over-year revenue decline in Q3 2025 was primarily due to lower revenue from national television and radio advertisers and a drop in political revenue.
• For local media operations in Q3 2025, metrics like average monthly advertisers and revenue per average monthly advertiser were flat year-over-year.

Digital advertising services and local digital content websites

Digital advertising is a component within the Media segment, providing an offset to the broadcast declines. This channel involves selling digital marketing services and leveraging local digital content websites to reach audiences. While the overall Media segment revenue declined in Q3 2025, the digital advertising revenue component provided a partial offset to that decrease.

Cable and satellite providers via retransmission consent

This channel involves securing payments from Multichannel Video Programming Distributors (MVPDs) for the right to rebroadcast Entravision Communications Corporation's television signals. This revenue stream is a direct channel of cash flow from distributors to the company.

The retransmission consent revenue stream was also cited as a factor contributing to the Media segment's net revenue decrease in Q3 2025. You should note that the term for all current agreements with MVPDs for their Univision and UniMás network affiliate stations is set to expire on December 31, 2026.

For context on the total picture, Entravision Communications Corporation's consolidated net revenue for Q3 2025 was $120.6 million, up 24% year-over-year, with a trailing twelve-month revenue of $0.42 Billion USD as of November 2025.

Entravision Communications Corporation (EVC) - Canvas Business Model: Customer Segments

You're looking at the specific groups Entravision Communications Corporation (EVC) serves across its two main operating segments, Media and Advertising Technology & Services (ATS). This breakdown shows where the revenue is coming from, which is key for understanding their current strategy.

The customer base is split between traditional media buyers and the rapidly growing digital ad tech clients. Here's how the primary groups look based on the 2025 reporting structure:

• Global advertisers and mobile app developers (ATS segment)
• Local and national advertisers targeting U.S. Hispanic audiences
• U.S. Hispanic/Latino consumers of video and audio content
• Cable and satellite operators paying for retransmission consent
• Institutional investors and hedge funds, owning 69.46% of the stock

The ATS segment, which serves global advertisers and mobile app developers, has been the primary growth engine throughout 2025. For instance, in the third quarter of 2025, the net revenue for the Advertising Technology & Services segment increased by a massive 104% year-over-year. This growth was driven by an increase in monthly active advertisers and higher revenue per monthly active account.

Contrast that with the Media segment, which targets local and national advertisers in the U.S. This segment saw a significant revenue contraction in the same period. You can see the quarterly revenue dynamics here:

Customer Group/Segment	Q1 2025 Net Revenue Change (YoY)	Q2 2025 Net Revenue Change (YoY)	Q3 2025 Net Revenue Change (YoY)
Media Segment (U.S. Advertisers)	Decreased 10%	Decreased 8%	Decreased 26%
ATS Segment (Global Advertisers/Developers)	Increased 57%	Increased 66%	Increased 104%

The local media operations, which serve local advertisers, showed some resilience, with the average monthly advertisers and revenue per average monthly advertiser being flat year-over-year in the third quarter of 2025. Still, the overall Media segment faced headwinds, reporting an operating loss of $3.5 million in Q3 2025, down from an operating profit of $11.7 million in Q3 2024.

For the U.S. Hispanic/Latino consumers, Entravision Communications Corporation positions itself as a key gateway. The company operates as the largest affiliate group for the TelevisaUnivision networks. According to data cited by Entravision Communications Corporation, the Univision and UniMás networks combined represent more than half of Spanish language broadcast prime time viewers.

Cable and satellite operators are a distinct customer group, as they pay Entravision Communications Corporation for retransmission consent. This revenue stream was noted as a contributor to the decrease in Media segment net revenue in the first quarter of 2025.

Finally, the financial community, including institutional investors and hedge funds, are critical stakeholders. As of the data available, these entities collectively held approximately 69.46% of the stock. The company's focus on debt reduction, including prepaying $5 million in the third quarter of 2025, is directly aimed at this group.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Entravision Communications Corporation's costs as of late 2025. It's a story of digital investment colliding with media contraction, so the cost structure reflects that tension.

The Cost of Revenue, which is highly variable based on ad volume, saw the total for the company reach $50.98 million in the third quarter of 2025. This is set against the backdrop of the Advertising Technology & Services (ATS) segment revenue surging by 104% to $76.1 million in that same quarter, indicating a significant increase in the variable costs associated with programmatic ad transactions.

For the ATS segment specifically, the push for growth required investment, which shows up in operating expenses. Total operating expenses in the ATS segment increased by 58% in the third quarter of 2025 compared to the prior year, representing an increase of $7.4 million. This is slightly different from the 60% increase you mentioned, but it's the real-life figure from Q3 2025.

Debt service costs are being actively managed. Following a strategic amendment to the credit agreement in July 2025, scheduled quarterly term loan payments were increased to $5 million. Entravision Communications Corporation made a payment of $5 million on its bank term loan in the third quarter of 2025, bringing the total reduction for the year up to $15 million.

Costs related to personnel are shifting due to strategic reorganization. The company is expanding sales capacity, particularly in ATS, but is simultaneously streamlining the Media segment. Corporate expenses were down 41% in Q2 2025 due to reductions in salaries and bonuses. However, the Q3 2025 restructuring plan involved a 5% reduction of the Media segment workforce.

The financial impact of the strategic realignment is clearly visible in the non-recurring charges for Q3 2025. The consolidated operating loss of $9.1 million included specific charges that sum to $8.9 million.

Here's a quick breakdown of those significant non-operating charges from Q3 2025:

• Impairment charge (non-cash): $5.7 million
• Restructuring costs: $3.2 million

To be fair, excluding these charges, the company was effectively breakeven on an operating basis for the quarter.

The cost structure components for Q3 2025 can be summarized as follows:

Cost Component	Financial Amount (Q3 2025)	Context/Change
Total Cost of Revenue	$50.98 million	Total cost associated with generating $120.6 million in revenue.
ATS Segment Operating Expense Increase (YoY)	58% increase	Represents an increase of $7.4 million over Q3 2024.
Quarterly Term Loan Payment	$5 million	Scheduled payment amount following the July 2025 credit agreement amendment.
Restructuring Charge (Q3 2025)	$3.2 million	Associated with workforce reduction and facility closures.
Impairment Charge (Q3 2025)	$5.7 million	Primarily related to assets held for sale.
Corporate Expense (Q3 2025)	$6.3 million	Represents a 9% decrease compared to Q3 2024.

The company is definitely shifting its spending profile. If onboarding the new sales capacity takes longer than expected, those salary and commission costs will continue to pressure the Media segment's profitability, which posted a loss of $3.5 million in Q3 2025.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Revenue Streams

You're looking at the core income drivers for Entravision Communications Corporation as of late 2025, and frankly, the story is one of two very different businesses operating under one roof. The company's revenue streams are clearly bifurcated between its legacy media assets and its rapidly growing advertising technology arm. This split is key to understanding their current financial picture.

For the third quarter ending September 30, 2025, Entravision Communications Corporation posted a consolidated net revenue of $120.6 million. This represented a significant year-over-year increase of 24% compared to Q3 2024. That overall growth masks the internal dynamics, which we can see clearly when we break down the two main segments.

Here's a quick look at the revenue contribution by segment for Q3 2025:

Revenue Stream Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Change
Advertising Technology & Services	$76.1 million	+104%
Media Segment	$44.5 million	-26%
Consolidated Net Revenue	$120.6 million	+24%

The Advertising Technology & Services revenue, which you can think of as their programmatic advertising business, was the engine here, generating $76.1 million. That segment saw a massive 104% surge, fueled by strategic investments in AI capabilities and expanded sales capacity, leading to higher advertising spend per client.

The Broadcast advertising revenue from Media segment (TV and Radio), however, faced headwinds. The Media segment contributed $44.5 million, which was a 26% decline year-over-year. This segment's performance is sensitive to cyclical spending patterns, and Q3 2025 showed that sensitivity clearly. What this estimate hides is the impact of the political advertising cycle; 2024 had significant political revenue that was not present in 2025.

The decline in the Media segment revenue was driven by several factors related to traditional advertising sales:

• Lower political revenue compared to the prior year.
• Weaker revenue from national television and radio advertisers.
• Decreases in broadcast advertising revenue.
• Decreases in retransmission consent revenue from cable/satellite providers.

To be fair, the Digital advertising revenue within the Media segment provided some offset, as local media operations saw average monthly advertisers and revenue per average monthly advertiser remain flat year-over-year. Still, the overall drag from broadcast and national advertising was too much to overcome in the quarter. Finance: draft 13-week cash view by Friday.