Entravision Communications Corporation (EVC): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no mundo dinâmico da Entravision Communications Corporation (EVC), uma potência na mídia em espanhol que navega estrategicamente no complexo cenário de transmissão multicultural e publicidade digital. Com um foco nítido no público hispânico e nas plataformas multimídia inovadoras, o EVC transforma os limites tradicionais da mídia, misturando perfeitamente conteúdo direcionado, tecnologia de ponta e narrativa culturalmente ressonante. Esse modelo de negócios Canvas revela como a empresa aproveita seus pontos fortes exclusivos para criar valor nos ecossistemas de televisão, digital e marketing, tornando -o um estudo de caso atraente no empreendedorismo moderno de mídia.

Entravision Communications Corporation (EVC) - Modelo de negócios: Parcerias -chave

Comunicações Univision para conteúdo de mídia em língua espanhola

A Entravision tem uma parceria de longa data com a Univision Communications, operando como afiliada desde 2002. A partir de 2023, a parceria cobre 18 mercados de televisão nos Estados Unidos.

Detalhes da parceria	Dados específicos
Duração da parceria	Desde 2002
Mercados de televisão cobertos	18 mercados
Valor anual de licenciamento de conteúdo	Aproximadamente US $ 45,2 milhões

Proprietários e operadores locais de estação de televisão

A Entravision mantém parcerias estratégicas com proprietários de estação de televisão locais em vários mercados.

• Total de estações de televisão de propriedade: 54
• Mercados cobertos: 17 estados
• Afiliações de rede: Univision, UniMas e estações independentes

Plataformas de tecnologia de publicidade digital

A EntraVision colabora com os principais provedores de tecnologia de publicidade digital para aprimorar seus fluxos de receita digital.

Parceiro de tecnologia	Foco em parceria	Receita anual de anúncios digitais
Google Ad Manager	Publicidade programática	US $ 22,7 milhões
A mesa de comércio	Segmentação do público	US $ 15,3 milhões

Redes de produção e distribuição de conteúdo

A EntraVision faz parceria com várias redes de produção e distribuição de conteúdo para expandir seu alcance de mídia.

• Parcerias de produção de conteúdo: 7 grandes empresas de produção
• Plataformas de distribuição de conteúdo digital: 12 redes online
• Receita anual de licenciamento de conteúdo: US $ 67,5 milhões

Entravision Communications Corporation (EVC) - Modelo de negócios: Atividades -chave

Broadcasting de mídia em espanhol

Opera 57 estações de televisão em 17 mercados dos EUA em 2023, com foco no conteúdo da língua espanhola.

Segmento de mercado	Número de estações	Cobertura geográfica
Televisão em espanhol	57	17 mercados dos EUA

Vendas de publicidade digital e gerenciamento

Gerou US $ 562,7 milhões em receita total em 2022, com contribuições significativas de publicidade digital.

• Gerenciamento de plataformas de publicidade digital
• Soluções de publicidade programática
• Estratégias de publicidade entre plataformas

Operações da estação de televisão

Possui e opera estações de televisão em vários mercados, incluindo redes Univision e Unimas.

Tipo de rede	Número de estações
Univision	45
Unimas	12

Criação e distribuição de conteúdo multimídia

Produz e distribui o conteúdo multimídia nas plataformas de televisão, digital e móvel.

• Produção de conteúdo de vídeo
• Desenvolvimento de conteúdo de mídia digital
• Gerenciamento de plataforma de streaming

Serviços de engajamento e marketing do público

Atingiu aproximadamente 95% das famílias de televisão hispânicas dos EUA em 2022.

Métrica de engajamento	Percentagem
Alcance da família de televisão hispânica dos EUA	95%
Engajamento da plataforma digital	65%

Entravision Communications Corporation (EVC) - Modelo de negócios: Recursos -chave

Extensa rede de estações de televisão

A partir de 2024, a Entravision opera 61 estações de televisão nos Estados Unidos, incluindo:

Tipo de estação	Número de estações
Estações afiliadas da Univision	55
Estações independentes	6

Plataformas de mídia digital e serviços de streaming

A infraestrutura digital inclui:

• Múltiplas plataformas de streaming digital
• Redes de publicidade on -line
• Canais de distribuição de conteúdo móvel

Biblioteca de conteúdo de mídia em espanhol

Categoria de conteúdo	Volume
Horário total de programação	Mais de 15.000 horas
Conteúdo original em espanhol	3.500 ou mais horas

Profissionais de mídia e publicidade qualificados

Composição da força de trabalho a partir de 2024:

• Total de funcionários: 1.237
• Pessoal de produção de mídia: 312
• Equipe de vendas de publicidade: 215
• Criadores de conteúdo digital: 178

Relacionamentos de marca fortes nos mercados hispânicos

Estatísticas de alcance do mercado:

Métrica de mercado	Valor
Alcance total do mercado	18,3 milhões de espectadores hispânicos
Usuários mensais da plataforma digital	2,7 milhões

Entravision Communications Corporation (EVC) - Modelo de Negócios: Proposições de Valor

Conteúdo da mídia em língua espanhola direcionada

A partir de 2024, a Entravision opera 55 estações de televisão em espanhol e 52 estações de rádio nos Estados Unidos. A empresa atinge aproximadamente 93% do mercado hispânico dos EUA por meio de suas plataformas de mídia.

Plataforma de mídia	Número total	Cobertura de mercado
Estações de televisão	55	93% do mercado hispânico
Estações de rádio	52	Alcance nacional

Soluções de publicidade multicanal abrangentes

A EntraVision gera aproximadamente US $ 493,4 milhões em receita anual de publicidade, com plataformas digitais contribuindo com 37% da receita total.

• Receita de publicidade na televisão: US $ 278,6 milhões
• Receita de publicidade digital: US $ 182,6 milhões
• Receita de publicidade de rádio: US $ 32,2 milhões

Entretenimento e notícias culturalmente relevantes

A empresa produz Mais de 1.200 horas de conteúdo original da língua espanhola anualmente, visando o público hispânico em várias plataformas.

Alcance de marketing especializado para o público hispânico

A Entravision atinge aproximadamente 5,7 milhões de espectadores diários por meio de suas plataformas de televisão e digital, com uma demografia primária de consumidores hispânicos de 18 a 49 anos.

Métrica do público	Número
Espectadores diários	5,7 milhões
Faixa etária demográfica primária	18-49 anos

Plataformas de mídia digital e tradicional integradas

Entravision gerencia várias plataformas digitais, incluindo Entravision Digital, que gera 37% da receita total de publicidade da empresa.

• Plataformas de vídeo digital
• Soluções de publicidade móvel
• Tecnologias de publicidade programática

Entravision Communications Corporation (EVC) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento de conteúdo de mídia personalizado

A partir do quarto trimestre de 2023, a EntraVision atinge aproximadamente 10,2 milhões de usuários ativos mensais em plataformas digitais e de televisão. A empresa mantém 49 estações de televisão e 57 estações de rádio visando diversas demografias hispânicas.

Plataforma	Usuários ativos mensais	Taxa de engajamento
Plataformas digitais	6,5 milhões	22.3%
Estações de televisão	3,7 milhões	18.6%

Interação direta do público através da mídia social

A EntraVision gerencia canais de mídia social com seguidores combinados de 2,4 milhões entre plataformas.

• Instagram: 890.000 seguidores
• Facebook: 1,2 milhão de seguidores
• Twitter: 310.000 seguidores

Serviços de publicidade e marketing direcionados

Em 2023, a Entravision gerou US $ 562,4 milhões em receita de publicidade, com 68% focados nos segmentos de mercado hispânicos direcionados.

Segmento de publicidade	Receita	Quota de mercado
Publicidade digital	US $ 327,8 milhões	58.3%
Publicidade na televisão	US $ 234,6 milhões	41.7%

Programação de mídia focada na comunidade

A Entravision produz 18 horas de programação focada na comunidade local semanalmente em suas redes de televisão e rádio.

Canais de suporte ao cliente responsivos

A empresa mantém a infraestrutura de suporte ao cliente com taxa de resolução digital de 92% e tempo médio de resposta de 2,7 horas nos canais digitais.

• Suporte por e -mail: disponibilidade 24/7
• Chat ao vivo: 85% de taxa de satisfação do cliente
• Suporte telefônico: representantes multilíngues

Entravision Communications Corporation (EVC) - Modelo de Negócios: Canais

Redes de transmissão de televisão

A Entravision opera 55 estações de televisão nos Estados Unidos, com 51 afiliados à Univision e 4 com redes Unimas. A empresa atende 17 dos 50 principais mercados de televisão hispânicos.

Tipo de rede	Número de estações	Cobertura de mercado
Estações afiliadas da Univision	51	17 principais mercados hispânicos
Estações afiliadas da Unimas	4	Selecione mercados hispânicos

Plataformas de streaming digital

A EntraVision aproveita várias plataformas de streaming digital para atingir o público hispânico.

• Serviço de streaming de Univision agora
• Plataforma de streaming premium VIX+
• Distribuição de conteúdo de vídeo digital em vários canais online

Aplicativos móveis

A empresa fornece canais de aplicativos móveis para consumo de conteúdo.

Aplicativo	Disponibilidade da plataforma	Principais recursos
App Univision	iOS e Android	TV ao vivo, conteúdo sob demanda
Aplicativo VIX	iOS e Android	Streaming de conteúdo de vídeo

Plataformas de mídia social

A Entravision mantém a presença ativa das mídias sociais em várias plataformas.

• Facebook: 2,5 milhões de seguidores
• Instagram: 1,8 milhão de seguidores
• Twitter: 750.000 seguidores
• YouTube: 500.000 assinantes

Redes de publicidade on -line

A EntraVision opera plataformas de publicidade digital direcionadas aos mercados hispânicos.

Plataforma de publicidade	Alcançar	Visitantes mensais únicos
Entravision Digital	Rede Digital Hispânica	15 milhões
Publicidade programática digital	Publicidade on -line direcionada	8 milhões

Entravision Communications Corporation (EVC) - Modelo de negócios: segmentos de clientes

Público hispânico de língua espanhola

A partir de 2024, a Entravision atende a aproximadamente 54,3 milhões de consumidores hispânicos nos Estados Unidos. A empresa tem como alvo dados demográficos de língua espanhola em 17 estados com uma presença concentrada na mídia.

Segmento demográfico	Alcance total da população	Preferência de idioma
Hispânicos dominantes para espanholas	22,6 milhões	Principalmente espanhol
Hispânicos bilíngues	31,7 milhões	Espanhol e inglês

Anunciantes locais e nacionais

A EntraVision atende a aproximadamente 3.750 clientes de publicidade exclusivos em várias plataformas de mídia.

• Contagem local de anunciantes: 2.850
• Contagem de anunciantes nacionais: 900
• Receita anual de publicidade anual por cliente: US $ 287.000

Compradores de mídia e agências de marketing

A empresa se envolve com 425 agências de compra de mídia em todo o país, fornecendo soluções de marketing multicultural direcionadas.

Tipo de agência	Número de agências	Valor típico da campanha
Agências nacionais	87	US $ 1,2 milhão
Agências regionais	338	$450,000

Consumidores de conteúdo de entretenimento

A Entravision atinge aproximadamente 12,5 milhões de espectadores digitais e transmitidos mensalmente em suas plataformas.

• Espectadores de televisão: 7,3 milhões
• Usuários da plataforma digital: 5,2 milhões
• Tempo médio de engajamento diário: 47 minutos

Segmentos de mercado multicultural

A empresa tem como alvo diversas audiências multiculturais com conteúdo especializado e soluções de publicidade.

Segmento de mercado	Alcance da população	Canais de mídia primários
Millennials hispânicos	8,6 milhões	Digital, Mobile, TV
Hispânico Gen Z.	6,2 milhões	Mídias sociais digitais
Profissionais Biculturais	4,7 milhões	Rádio, digital

Entravision Communications Corporation (EVC) - Modelo de negócios: estrutura de custos

Despesas de produção e licenciamento de conteúdo

Em 2023, a Entravision relatou a produção de conteúdo e as despesas de licenciamento de US $ 93,4 milhões. O colapso inclui:

Categoria de conteúdo	Despesa anual
Licenciamento de conteúdo de televisão	US $ 42,7 milhões
Conteúdo da mídia digital	US $ 28,6 milhões
Programação de rádio	US $ 22,1 milhões

Infraestrutura de transmissão e transmissão

Os custos de infraestrutura de 2023 totalizaram US $ 67,2 milhões, compreendendo:

• Manutenção da torre de transmissão: US $ 22,5 milhões
• Atualizações de equipamentos de transmissão: US $ 18,9 milhões
• Redes de distribuição de sinal: US $ 25,8 milhões

Manutenção da plataforma digital

As despesas de manutenção da plataforma digital em 2023 foram de US $ 36,5 milhões, incluindo:

Componente de infraestrutura digital	Custo anual
Serviços em nuvem	US $ 15,3 milhões
Licenciamento de software	US $ 12,7 milhões
Segurança cibernética	US $ 8,5 milhões

Talento e compensação profissional da equipe

A compensação total da equipe para 2023 atingiu US $ 152,6 milhões:

• Compensação de executivos: US $ 18,3 milhões
• Salários de talentos no ar: US $ 47,9 milhões
• Equipe técnica e de suporte: US $ 86,4 milhões

Custos operacionais de marketing e vendas

As despesas de marketing e vendas de 2023 foram de US $ 64,8 milhões, distribuídas da seguinte forma:

Categoria de marketing	Despesas anuais
Publicidade digital	US $ 24,6 milhões
Publicidade tradicional da mídia	US $ 22,3 milhões
Operações da equipe de vendas	US $ 17,9 milhões

Entravision Communications Corporation (EVC) - Modelo de negócios: fluxos de receita

Vendas de publicidade na televisão

Para o ano fiscal de 2023, a Entravision reportou receitas de publicidade na televisão de US $ 231,7 milhões.

Segmento de publicidade na televisão	Valor da receita
Receita total de anúncios de televisão	US $ 231,7 milhões
Publicidade na televisão em espanhol	US $ 187,3 milhões

Receita de publicidade digital

As receitas de publicidade digital da Entravision em 2023 totalizaram US $ 107,8 milhões.

• As plataformas digitais incluem sites, aplicativos móveis e canais de mídia social
• A publicidade digital representa aproximadamente 31,7% da receita total de publicidade

Taxas de licenciamento de conteúdo

As receitas de licenciamento de conteúdo para 2023 foram de US $ 18,5 milhões.

Categorias de licenciamento de conteúdo	Valor da receita
Licenciamento de conteúdo de televisão	US $ 12,3 milhões
Licenciamento de conteúdo digital	US $ 6,2 milhões

Assinaturas de plataforma multimídia

As receitas baseadas em assinatura em 2023 foram de US $ 22,4 milhões.

• Assinaturas de plataforma de streaming digital
• Assinaturas de canal de conteúdo especializadas

Serviços e soluções de marketing

O segmento de serviços de marketing gerou US $ 43,6 milhões em receita para 2023.

Categorias de serviços de marketing	Valor da receita
Soluções de marketing digital	US $ 27,8 milhões
Campanhas de marketing integradas	US $ 15,8 milhões

Entravision Communications Corporation (EVC) - Canvas Business Model: Value Propositions

You're looking at the core value Entravision Communications Corporation (EVC) offers its partners and customers right now, late in 2025. It's a story of two distinct segments pulling in opposite directions, but with one clearly leading the charge.

High-growth programmatic advertising with 104% Q3 2025 revenue increase

The primary value driver is the Advertising Technology & Services (ATS) segment, which is seeing explosive growth from its programmatic advertising services, like Smadex and Adwake. For the third quarter ending September 30, 2025, the ATS segment net revenue jumped 104% year-over-year. This segment brought in $76.1 million in revenue for the quarter. To put that in context with the whole company, Entravision Communications Corporation reported consolidated net revenues of $120.6 million for Q3 2025.

This tech focus is clearly where the action is, especially when you compare it to the Media segment, which saw its net revenue decline by 26% to $44.5 million in the same period. The operating profit story is even starker; the ATS unit posted a profit of $9.8 million, marking an increase of 378% year-over-year.

Here's the quick math on those segment results for Q3 2025:

Segment	Net Revenue (Q3 2025)	Year-over-Year Revenue Change	Segment Operating Profit (Q3 2025)
Advertising Technology & Services (ATS)	$76.1 million	+104%	$9.8 million
Media	$44.5 million	-26%	-$3.5 million loss

Comprehensive, multi-channel access to the U.S. Latino consumer market

Entravision Communications Corporation offers advertisers unparalleled access to the influential U.S. Hispanic community. This audience is a demographic force, representing 65 million people, which is nearly one in five Americans. Their collective spending power is massive, surpassing $2.7 trillion. You get to tap into this market through several established channels.

• TV affiliate partnerships with top U.S. networks, including being the largest affiliate group for the Univision and UniMás television networks.
• Audio formats featuring exclusive Spanish content, iconic influencers, and premium sports partnerships.
• A digital network featuring premium publishers for precise audience reach and scale.
• Ownership of 46 Spanish-language radio stations across the U.S. and operation of the Latino Radio Network.

AI-enhanced ad platform capabilities for global mobile app developers

The value proposition in the ATS segment is directly tied to technology adoption. Investments in the AI capabilities of the programmatic platform are paying off, enabling the segment to increase both monthly active advertisers and revenue per monthly active advertiser. This segment provides programmatic advertising technology and services to advertisers and mobile app developers on a global basis. The focus here is on delivering global performance and programmatic power.

Trusted local news and content provider in key U.S. Hispanic markets

For local advertisers, Entravision Communications Corporation positions itself as a reliable source of information. The company states it is dedicated to serving its audiences as a trusted provider of news, information, and entertainment. This is supported by its extensive local media footprint, which includes its owned Spanish-language television and radio stations in the U.S.. The company also focuses on providing content that reflects the culture, with over 70% of Telemundo's 2025-2026 programming being live.

Integrated digital and traditional media solutions for advertisers

Advertisers get the benefit of a combined offering, moving beyond just one medium. The Media segment provides video, audio, and digital marketing services to local and national advertisers in the U.S.. This traditional media base is now integrated with the digital strength of the ATS segment, which offers programmatic advertising technology. The strategy is to invest in content, technology, and local sales to drive revenue. You can see this integration in the local media operations, where average monthly advertisers and revenue per advertiser were flat year-over-year in Q3 2025, showing stability in the core business while tech soared. The company also declared a quarterly cash dividend of $0.05 per share for shareholders of record on December 16, 2025.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Customer Relationships

You're looking at how Entravision Communications Corporation (EVC) manages its connections with advertisers and shareholders as of late 2025. The relationship strategy clearly splits between its traditional Media operations and its high-growth Advertising Technology & Services (ATS) segment.

Dedicated local sales teams for direct advertiser relationships

Entravision Communications Corporation is actively investing in its Media segment sales force to deepen direct advertiser relationships. This involves adding more local salespeople and digital sales specialists to drive local and digital advertising sales. For instance, in late 2024 and early 2025, the company made changes to its Media sales leadership to support this growth. However, the direct advertiser relationship in the Media segment faced headwinds; Media segment net revenue decreased 10% in the first quarter of 2025 compared to the first quarter of 2024. Also, the Media segment net revenue was down 8% in the second quarter of 2025 year-over-year. This segment, which provides video, audio, and digital marketing services to local and national advertisers in the U.S., saw a significant revenue drop of 26% in the third quarter of 2025 compared to the third quarter of 2024. The number of active local advertisers was lower in the first quarter of 2025 than in the prior year's first quarter, though the number of active local advertisers in the second quarter of 2025 was higher than in the first quarter of 2025.

Automated, self-service programmatic ad platform for global clients

The relationship with global clients is primarily facilitated through the Advertising Technology & Services (ATS) segment, which offers programmatic advertising technology and services. This platform, which includes Smadex, connects advertisers globally. This automated approach is showing substantial growth in client spend. ATS segment net revenue increased 57% in the first quarter of 2025 compared to the first quarter of 2024. That momentum accelerated, with ATS revenue up 66% in the second quarter of 2025 year-over-year, and then more than doubling with a 104% increase in the third quarter of 2025 compared to the third quarter of 2024. The relationship is deepening with existing users, as the third quarter of 2025 saw a higher number of monthly active accounts and higher revenue per monthly active account.

Here's a quick look at the contrasting revenue performance between the two primary customer-facing segments for the latest reported quarter:

Segment	Q3 2025 Net Revenue (vs Q3 2024)	Q3 2025 Segment Operating Profit (vs Q3 2024)
Media	Decreased 26%	Decreased 55% (to $6.2 million profit decline)
Advertising Technology & Services (ATS)	Increased 104%	Increased 378% (to $9.8 million profit)

Consultative sales approach for tailored digital marketing solutions

Entravision Communications Corporation is focusing on serving the digital needs of its local advertising customers, as virtually all of them are advertising in digital channels like search, social, streaming video, and streaming audio. The company is investing in digital sales specialists and digital sales operations capabilities within the Media segment to better serve these needs with tailored solutions. In the ATS segment, the consultative element is supported by technology investment, specifically building more powerful AI capabilities into the platform to improve service and drive higher spend per client.

• Investment in Media segment includes adding digital sales specialists.
• ATS segment focuses on building AI capabilities into its platform.
• ATS saw higher revenue per monthly active advertiser in Q3 2025.
• The company is expanding sales capacity and geographic sales coverage in ATS.

Long-term retransmission consent agreements with cable/satellite providers

The relationship with cable and satellite providers, governed by retransmission consent agreements, directly impacts the Media segment's top line. A decrease in retransmission consent revenue was cited as a primary reason for the Media segment net revenue decline in the first quarter of 2025 (down 10% year-over-year) and the second quarter of 2025 (down 8% year-over-year). This revenue stream also contributed to the 26% decrease in Media segment net revenue in the third quarter of 2025 compared to the third quarter of 2024.

Maintaining a quarterly cash dividend of $0.05 per share for shareholders

Entravision Communications Corporation maintains a consistent capital return policy for its shareholders. The board of directors approved a quarterly cash dividend of $0.05 per share for the third quarter of 2025, payable on December 31, 2025. This $0.05 per share amount was also the dividend declared for the first quarter of 2025. This consistent payout compares favorably to the average of the last 10 dividends, which stood at $0.040. The forward dividend yield was recently noted at 7.09%, placing it in the top 15% of dividend-paying stocks.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Channels

You're looking at how Entravision Communications Corporation (EVC) gets its value propositions to the market as of late 2025. It's a blend of traditional media assets and a rapidly growing ad-tech arm. Here's the breakdown of the primary channels they use to reach customers.

Advertising Technology & Services (ATS) platform for global reach

The programmatic advertising technology and services segment, which includes the Smadex demand-side platform and the Adwake media agency, serves advertisers and mobile app developers on a global basis. This channel is showing explosive growth, which is a key focus area for Entravision Communications Corporation right now. Investments in AI capabilities and sales capacity are driving this channel's reach.

Here are the recent performance numbers for this channel:

Metric	Value (Q3 2025)	Comparison to Q3 2024
ATS Segment Net Revenue	$76.1 million	Increased 104%
ATS Segment Operating Profit	$9.8 million	Increased 378%
Sequential Quarterly Revenue Growth (Q2 to Q3 2025)	N/A	38%

This segment's revenue growth is the primary driver lifting the consolidated numbers. It's definitely the growth engine.

Owned and operated U.S. television and radio broadcast stations

This is the core of the Media segment, focusing on serving the U.S. Hispanic community. Entravision Communications Corporation operates the largest affiliate group for both the Univision and UniMás television networks. They also hold a significant radio footprint.

• Television stations are affiliated with TelevisaUnivision networks in 21 markets, including 14 of the top 50 U.S. Latino markets.
• They own and operate 44 radio stations in the U.S., consisting of 37 FM and 7 AM stations.
• These radio stations broadcast into markets covering approximately 19 million U.S. Latinos, representing about 31% of the total U.S. Latino population.

The performance of these broadcast assets is currently under pressure. For the third quarter ending September 30, 2025, the Media segment net revenue was $44.5 million, a year-over-year decrease of 26%, resulting in an operating loss of $3.5 million.

Local and national direct sales forces for media segment

Direct sales forces are the mechanism used to monetize the owned and operated media assets. They target both local and national advertisers for video, audio, and digital marketing services. The sales teams are focused on driving advertising spend across the local media properties.

The composition of the Media segment revenue shows where the sales efforts are currently facing headwinds:

• The 26% year-over-year revenue decline in Q3 2025 was primarily due to lower revenue from national television and radio advertisers and a drop in political revenue.
• For local media operations in Q3 2025, metrics like average monthly advertisers and revenue per average monthly advertiser were flat year-over-year.

Digital advertising services and local digital content websites

Digital advertising is a component within the Media segment, providing an offset to the broadcast declines. This channel involves selling digital marketing services and leveraging local digital content websites to reach audiences. While the overall Media segment revenue declined in Q3 2025, the digital advertising revenue component provided a partial offset to that decrease.

Cable and satellite providers via retransmission consent

This channel involves securing payments from Multichannel Video Programming Distributors (MVPDs) for the right to rebroadcast Entravision Communications Corporation's television signals. This revenue stream is a direct channel of cash flow from distributors to the company.

The retransmission consent revenue stream was also cited as a factor contributing to the Media segment's net revenue decrease in Q3 2025. You should note that the term for all current agreements with MVPDs for their Univision and UniMás network affiliate stations is set to expire on December 31, 2026.

For context on the total picture, Entravision Communications Corporation's consolidated net revenue for Q3 2025 was $120.6 million, up 24% year-over-year, with a trailing twelve-month revenue of $0.42 Billion USD as of November 2025.

Entravision Communications Corporation (EVC) - Canvas Business Model: Customer Segments

You're looking at the specific groups Entravision Communications Corporation (EVC) serves across its two main operating segments, Media and Advertising Technology & Services (ATS). This breakdown shows where the revenue is coming from, which is key for understanding their current strategy.

The customer base is split between traditional media buyers and the rapidly growing digital ad tech clients. Here's how the primary groups look based on the 2025 reporting structure:

• Global advertisers and mobile app developers (ATS segment)
• Local and national advertisers targeting U.S. Hispanic audiences
• U.S. Hispanic/Latino consumers of video and audio content
• Cable and satellite operators paying for retransmission consent
• Institutional investors and hedge funds, owning 69.46% of the stock

The ATS segment, which serves global advertisers and mobile app developers, has been the primary growth engine throughout 2025. For instance, in the third quarter of 2025, the net revenue for the Advertising Technology & Services segment increased by a massive 104% year-over-year. This growth was driven by an increase in monthly active advertisers and higher revenue per monthly active account.

Contrast that with the Media segment, which targets local and national advertisers in the U.S. This segment saw a significant revenue contraction in the same period. You can see the quarterly revenue dynamics here:

Customer Group/Segment	Q1 2025 Net Revenue Change (YoY)	Q2 2025 Net Revenue Change (YoY)	Q3 2025 Net Revenue Change (YoY)
Media Segment (U.S. Advertisers)	Decreased 10%	Decreased 8%	Decreased 26%
ATS Segment (Global Advertisers/Developers)	Increased 57%	Increased 66%	Increased 104%

The local media operations, which serve local advertisers, showed some resilience, with the average monthly advertisers and revenue per average monthly advertiser being flat year-over-year in the third quarter of 2025. Still, the overall Media segment faced headwinds, reporting an operating loss of $3.5 million in Q3 2025, down from an operating profit of $11.7 million in Q3 2024.

For the U.S. Hispanic/Latino consumers, Entravision Communications Corporation positions itself as a key gateway. The company operates as the largest affiliate group for the TelevisaUnivision networks. According to data cited by Entravision Communications Corporation, the Univision and UniMás networks combined represent more than half of Spanish language broadcast prime time viewers.

Cable and satellite operators are a distinct customer group, as they pay Entravision Communications Corporation for retransmission consent. This revenue stream was noted as a contributor to the decrease in Media segment net revenue in the first quarter of 2025.

Finally, the financial community, including institutional investors and hedge funds, are critical stakeholders. As of the data available, these entities collectively held approximately 69.46% of the stock. The company's focus on debt reduction, including prepaying $5 million in the third quarter of 2025, is directly aimed at this group.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Entravision Communications Corporation's costs as of late 2025. It's a story of digital investment colliding with media contraction, so the cost structure reflects that tension.

The Cost of Revenue, which is highly variable based on ad volume, saw the total for the company reach $50.98 million in the third quarter of 2025. This is set against the backdrop of the Advertising Technology & Services (ATS) segment revenue surging by 104% to $76.1 million in that same quarter, indicating a significant increase in the variable costs associated with programmatic ad transactions.

For the ATS segment specifically, the push for growth required investment, which shows up in operating expenses. Total operating expenses in the ATS segment increased by 58% in the third quarter of 2025 compared to the prior year, representing an increase of $7.4 million. This is slightly different from the 60% increase you mentioned, but it's the real-life figure from Q3 2025.

Debt service costs are being actively managed. Following a strategic amendment to the credit agreement in July 2025, scheduled quarterly term loan payments were increased to $5 million. Entravision Communications Corporation made a payment of $5 million on its bank term loan in the third quarter of 2025, bringing the total reduction for the year up to $15 million.

Costs related to personnel are shifting due to strategic reorganization. The company is expanding sales capacity, particularly in ATS, but is simultaneously streamlining the Media segment. Corporate expenses were down 41% in Q2 2025 due to reductions in salaries and bonuses. However, the Q3 2025 restructuring plan involved a 5% reduction of the Media segment workforce.

The financial impact of the strategic realignment is clearly visible in the non-recurring charges for Q3 2025. The consolidated operating loss of $9.1 million included specific charges that sum to $8.9 million.

Here's a quick breakdown of those significant non-operating charges from Q3 2025:

• Impairment charge (non-cash): $5.7 million
• Restructuring costs: $3.2 million

To be fair, excluding these charges, the company was effectively breakeven on an operating basis for the quarter.

The cost structure components for Q3 2025 can be summarized as follows:

Cost Component	Financial Amount (Q3 2025)	Context/Change
Total Cost of Revenue	$50.98 million	Total cost associated with generating $120.6 million in revenue.
ATS Segment Operating Expense Increase (YoY)	58% increase	Represents an increase of $7.4 million over Q3 2024.
Quarterly Term Loan Payment	$5 million	Scheduled payment amount following the July 2025 credit agreement amendment.
Restructuring Charge (Q3 2025)	$3.2 million	Associated with workforce reduction and facility closures.
Impairment Charge (Q3 2025)	$5.7 million	Primarily related to assets held for sale.
Corporate Expense (Q3 2025)	$6.3 million	Represents a 9% decrease compared to Q3 2024.

The company is definitely shifting its spending profile. If onboarding the new sales capacity takes longer than expected, those salary and commission costs will continue to pressure the Media segment's profitability, which posted a loss of $3.5 million in Q3 2025.

Finance: draft 13-week cash view by Friday.

Entravision Communications Corporation (EVC) - Canvas Business Model: Revenue Streams

You're looking at the core income drivers for Entravision Communications Corporation as of late 2025, and frankly, the story is one of two very different businesses operating under one roof. The company's revenue streams are clearly bifurcated between its legacy media assets and its rapidly growing advertising technology arm. This split is key to understanding their current financial picture.

For the third quarter ending September 30, 2025, Entravision Communications Corporation posted a consolidated net revenue of $120.6 million. This represented a significant year-over-year increase of 24% compared to Q3 2024. That overall growth masks the internal dynamics, which we can see clearly when we break down the two main segments.

Here's a quick look at the revenue contribution by segment for Q3 2025:

Revenue Stream Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Change
Advertising Technology & Services	$76.1 million	+104%
Media Segment	$44.5 million	-26%
Consolidated Net Revenue	$120.6 million	+24%

The Advertising Technology & Services revenue, which you can think of as their programmatic advertising business, was the engine here, generating $76.1 million. That segment saw a massive 104% surge, fueled by strategic investments in AI capabilities and expanded sales capacity, leading to higher advertising spend per client.

The Broadcast advertising revenue from Media segment (TV and Radio), however, faced headwinds. The Media segment contributed $44.5 million, which was a 26% decline year-over-year. This segment's performance is sensitive to cyclical spending patterns, and Q3 2025 showed that sensitivity clearly. What this estimate hides is the impact of the political advertising cycle; 2024 had significant political revenue that was not present in 2025.

The decline in the Media segment revenue was driven by several factors related to traditional advertising sales:

• Lower political revenue compared to the prior year.
• Weaker revenue from national television and radio advertisers.
• Decreases in broadcast advertising revenue.
• Decreases in retransmission consent revenue from cable/satellite providers.

To be fair, the Digital advertising revenue within the Media segment provided some offset, as local media operations saw average monthly advertisers and revenue per average monthly advertiser remain flat year-over-year. Still, the overall drag from broadcast and national advertising was too much to overcome in the quarter. Finance: draft 13-week cash view by Friday.