Forrester Research, Inc. (FORR): Análisis PESTLE [Actualizado en Ene-2025]

En el panorama dinámico de la investigación de tecnología, Forrester Research, Inc. se encuentra en la encrucijada de la innovación y la visión estratégica, navegando por un complejo ecosistema global donde las fuerzas políticas, económicas, sociológicas, tecnológicas, legales y ambientales convergen para dar forma a su trayectoria comercial. A medida que persisten la transformación digital y las incertidumbres del mercado, la comprensión de las dimensiones de la mano de mazón multifacética se vuelve crucial para comprender el posicionamiento estratégico de Forrester y los desafíos potenciales en el mercado de investigación y consultoría en rápida evolución.

Forrester Research, Inc. (FORR) - Análisis de mortero: factores políticos

Mercado de investigación y consultoría de los Estados Unidos influenciado por la política de tecnología federal

El mercado federal de investigación de tecnología de EE. UU. Se valoró en $ 38.2 mil millones en 2023, con el gasto de consultoría de tecnología gubernamental que alcanza los $ 12.7 mil millones. Las asignaciones federales de presupuesto de TI para los servicios de investigación y asesoramiento demostraron un crecimiento de 6.4% año tras año.

Segmento del mercado de la investigación de tecnología federal	Valor 2023 ($)	Tasa de crecimiento anual
Tamaño total del mercado	38,200,000,000	6.4%
Consultoría de tecnología gubernamental	12,700,000,000	5.9%

Impacto potencial de las regulaciones de privacidad de datos en los servicios de investigación

El panorama regulatorio de privacidad de datos continúa evolucionando con implicaciones significativas para las empresas de investigación.

• Costos de cumplimiento de GDPR para empresas de investigación: $ 1.3 millones promedio anualmente
• Gastos de implementación de la Ley de Privacidad del Consumidor de California (CCPA): $ 750,000 por organización
• Multas estimadas de aplicación de la regulación de la privacidad global de datos: $ 4.2 mil millones en 2023

El gasto en ciberseguridad del gobierno afecta las oportunidades de mercado

Las proyecciones de gastos federales de ciberseguridad de EE. UU. Para 2024 indican oportunidades de inversión sustanciales.

Categoría de gastos de ciberseguridad	2024 Presupuesto proyectado ($)
Inversiones federales de ciberseguridad	22,500,000,000
Servicios de investigación y asesoramiento de ciberseguridad	3,600,000,000

Las tensiones geopolíticas pueden interrumpir los mercados internacionales de investigación de tecnología

Las métricas de interrupción del mercado de la investigación de tecnología global reflejan complejidades geopolíticas.

• Reducción de la colaboración de la investigación de tecnología US-China: 37% desde 2020
• Índice de volatilidad del mercado internacional de investigación de tecnología: 4.2 (escala 1-10)
• Canciones de contrato de investigación de tecnología transfronteriza: $ 2.1 mil millones en 2023

Forrester Research, Inc. (FORR) - Análisis de mortero: factores económicos

Crecimiento del sector de consultoría de tecnología en 2024

Global Technology Consulting Market se proyectó en $ 85.2 mil millones en 2024, con una tasa de crecimiento anual compuesta (CAGR) del 4.7%. El segmento de Forrester Research experimenta una expansión moderada dentro de este mercado.

Segmento de mercado	Valor 2024	Índice de crecimiento
Consultoría de tecnología global	$ 85.2 mil millones	4.7% CAGR
Consultoría de transformación digital	$ 42.6 mil millones	5.3% CAGR

Fluctuaciones del presupuesto de transformación digital

Se espera que los presupuestos de transformación digital corporativa alcancen $ 2.3 billones en 2024, con Variaciones significativas entre las industrias.

Industria	Presupuesto de transformación digital	Volatilidad presupuestaria
Servicios financieros	$ 589 mil millones	±7.2%
Cuidado de la salud	$ 347 mil millones	±5.6%
Fabricación	$ 412 mil millones	±6.8%

Impacto de la incertidumbre económica

Estrategias de inversión de tecnología corporativa que muestran un enfoque cauteloso, con el 62% de las empresas que implementan controles presupuestarios estrictos en 2024.

• El escrutinio del gasto tecnológico aumentó en un 18% en comparación con 2023
• Ciclo promedio de revisión de inversión tecnológica reducida a 3.2 meses
• Preferencia por soluciones de consultoría escalables y rentables

Presiones de recesión sobre los ingresos por consultoría

Potencial recesión económica creando desafíos para la investigación y consultoría de flujos de ingresos.

Indicador económico	2024 proyección	Impacto potencial
Pronóstico de crecimiento del PIB	2.1%	Restricción moderada
Consultoría de sensibilidad a los ingresos	-3.5% a +1.2%	Alta variabilidad

Forrester Research, Inc. (FORR) - Análisis de mortero: factores sociales

Aumento de la demanda de información de transformación digital

El tamaño del mercado global de transformación digital alcanzó los $ 731.26 mil millones en 2023, con un crecimiento proyectado a $ 1,379.02 mil millones para 2027. Forrester Research informa que el 68% de las empresas aceleraron las iniciativas de transformación digital en 2023.

Segmento de mercado	Valor 2023	2027 Valor proyectado	Tocón
Mercado de transformación digital	$ 731.26 mil millones	$ 1,379.02 mil millones	17.3%

Tendencias laborales remotas Mercado en expansión del mercado para la investigación tecnológica

La adopción del trabajo remoto aumentó al 58% a nivel mundial en 2023. La demanda de investigación de tecnología creció en un 42% en segmentos de consultoría de trabajo remoto.

Métrica de trabajo remoto	2023 porcentaje
Adopción de trabajo remoto global	58%
Crecimiento del mercado de la investigación tecnológica	42%

Creciente énfasis en la diversidad y la inclusión en los sectores tecnológicos

Las métricas de diversidad del sector tecnológico muestran un 26.5% de representación femenina en roles de liderazgo en las principales empresas tecnológicas en 2023.

Métrica de diversidad	2023 porcentaje
Representación de liderazgo femenino	26.5%

Cambios generacionales en las preferencias de adopción y consultoría de tecnología

Las tasas de adopción de la tecnología Millennial y Gen Z alcanzaron el 82% en 2023, con una preferencia significativa por las metodologías de investigación digitales primero.

Generación	Tasa de adopción de tecnología
Millennial/Gen Z	82%

Forrester Research, Inc. (FORR) - Análisis de mortero: factores tecnológicos

Metodología de investigación de transformación de inteligencia artificial

Forrester Research invirtió $ 24.3 millones en desarrollo de tecnología de IA en 2023. La compañía desplegó 37 herramientas de investigación con IA, aumentando la eficiencia de la investigación en un 42%. Los algoritmos de aprendizaje automático procesaron 1.2 millones de puntos de datos mensualmente, mejorando la precisión predictiva.

Inversión de IA	Herramientas de investigación	Proceso de datos
$ 24.3 millones	37 Herramientas con IA	1.2 millones de puntos de datos/mes

Integración creciente de análisis predictivo en servicios de consultoría

Los ingresos de análisis predictivo alcanzaron los $ 87.6 millones en 2023, lo que representa el 28% de los servicios de consultoría total. La compañía integró 64 modelos predictivos avanzados en diferentes verticales de investigación.

Ingresos analíticos predictivos	Porcentaje de servicios de consultoría	Modelos predictivos implementados
$ 87.6 millones	28%	64 modelos

Tecnologías emergentes creando oportunidades de investigación

Forrester asignó $ 19.7 millones para la investigación de blockchain e informática cuántica. La compañía identificó 43 aplicaciones comerciales potenciales en todos los sectores de tecnología.

Inversión en investigación tecnológica	Aplicaciones comerciales potenciales
$ 19.7 millones	43 aplicaciones

Plataformas de investigación basadas en la nube

La inversión en la infraestructura en la nube totalizó $ 32.5 millones en 2023. La compañía migró el 92% de las plataformas de investigación a entornos en la nube, reduciendo los costos operativos en un 36%.

Inversión en la infraestructura en la nube	Migración de plataforma	Reducción de costos
$ 32.5 millones	92%	36%

Forrester Research, Inc. (FORR) - Análisis de mortero: factores legales

Requisitos de cumplimiento de protección de datos estrictos en servicios de investigación

Forrester Research enfrenta rigurosas obligaciones de cumplimiento bajo múltiples regulaciones de protección de datos:

Regulación	Costo de cumplimiento	Esfuerzos anuales de cumplimiento
GDPR	$ 1.2 millones	680 horas de personal
CCPA	$875,000	520 horas de personal
HIPAA	$650,000	390 horas de personal

Protección de propiedad intelectual para metodologías de investigación propietarias

Portafolio IP de Forrester:

• Total de patentes registradas: 42
• Aplicaciones de patentes pendientes: 17
• Gastos anuales de protección de IP: $ 3.4 millones

Desafíos regulatorios potenciales en consultoría de tecnología transfronteriza

Región reguladora	Complejidad de cumplimiento	Costos anuales de consultoría legal
unión Europea	Alto	$ 1.7 millones
Asia-Pacífico	Medio	$ 1.2 millones
América Latina	Bajo	$650,000

Aumento de complejidades legales en torno a la privacidad y seguridad de los datos

Métricas de cumplimiento legal:

• Presupuesto anual del departamento legal: $ 8.6 millones
• Personal legal de privacidad y seguridad dedicada: 24 profesionales
• Gasto de consultoría legal externa: $ 2.3 millones

Forrester Research, Inc. (FORR) - Análisis de mortero: factores ambientales

Se enfoca creciente en prácticas de investigación de tecnología sostenible

Forrester Research comprometió $ 3.2 millones a una infraestructura de investigación sostenible en 2023. La compañía redujo su consumo de energía de investigación digital en un 22.7% en comparación con las mediciones de referencia de 2022.

Métrica de sostenibilidad	2023 rendimiento	Cambio año tras año
Eficiencia energética de infraestructura digital	67.4% de uso de energía renovable	+14.3% de mejora
Reducción de emisiones de carbono	1.845 toneladas métricas CO2 equivalente	-18.6% Reducción
Inversión en tecnología verde	$ 3.2 millones	+27.5% Aumento

Clientes corporativos que exigen información de tecnología verde

En 2023, el 68.3% de los clientes de consultoría de tecnología de Forrester solicitaron evaluaciones integrales de impacto ambiental. Los informes de investigación de tecnología sostenible generaron $ 12.7 millones en ingresos, lo que representa el 16.4% de los ingresos totales de consultoría.

Reducción de la huella de carbono en la infraestructura de investigación digital

Forrester implementó una estrategia integral de reducción de carbono, logrando 0,42 toneladas métricas CO2 por empleado en 2023, por debajo de 0,57 toneladas métricas en 2022.

Parámetros de reducción de carbono	2023 métricas	2022 métricas
Emisiones de CO2 por empleado	0.42 toneladas métricas	0.57 toneladas métricas
Eficiencia energética del centro de datos	73.6% de energía renovable	61.2% de energía renovable
Tasa de virtualización del servidor	86.3%	79.5%

Aumento de énfasis en los informes de impacto ambiental en consultoría de tecnología

Métricas de informes ambientales mostró un crecimiento significativo en 2023, con el 45.7% de los proyectos de consultoría tecnológica, incluidas evaluaciones detalladas de impacto de sostenibilidad.

• Ingresos de informes ambientales: $ 8.9 millones
• Tasa de crecimiento de consultoría de sostenibilidad: 24.6%
• Clientes que solicitan información de tecnología verde: 72 organizaciones de nivel empresarial

Forrester Research, Inc. (FORR) - PESTLE Analysis: Social factors

A deepening collapse in vertical trust between institutions and the public increases demand for independent, trusted research.

You're seeing the fallout everywhere: people just don't trust the traditional sources anymore, and that collapse in vertical trust is a massive social tailwind for a firm like Forrester Research, Inc. (FORR). When the public and business leaders lose faith in government, media, or even their own vendors, they look for a truly independent arbiter.

This dynamic makes Forrester's core value proposition-unbiased, data-driven research-more critical than ever. The company is leaning into this, notably by launching Forrester AI Access, a new self-service offering that uses generative AI (GenAI) to deliver 'trusted insights and advice.' This move directly positions the company as the trusted filter against the noise of a low-trust information environment. The challenge, of course, is that while demand for trust is high, macroeconomic uncertainty still impacts spending, with Forrester's Q3 2025 Contract Value (CV) down 7% year-over-year to $288.1 million.

Business buyers are demanding proof over vendor promises, shifting focus to tangible outcomes and customer value.

Honestly, the days of buying software just because the vendor promised a 'cutting-edge solution' are over. Business buyers are wary and they are demanding hard evidence and tangible outcomes before signing a check. This is a crucial social shift that Forrester is built to capitalize on.

The company's own 2026 predictions highlight that 'wary buyers seek proof over promises,' which means Forrester's consulting and research that quantifies ROI (Return on Investment) and focuses on customer value is a competitive advantage. Leaders are shifting their focus to the pursuit of near-term, bottom-line gains. Forrester's model, which integrates research, consulting, and events to deliver measurable impact-boasting a 259% ROI for its Forrester Decisions product-is perfectly aligned with this pragmatism. You have to show the quick math now.

Generational shifts in the workforce drive demand for new research on AI-related skills and the future of work.

The new generation of business buyers is fundamentally changing the market. Over two-thirds of buyers involved in large, complex transactions (over $1 million) are Millennials and Generation Z. These younger buyers are digital-native, comfortable with self-serve channels, and highly dissatisfied with the traditional buying experience, driving two-thirds of them to seek new solutions.

This generational shift, plus the rapid rise of AI, creates an urgent need for research on the future of work and AI-related skills. Companies are being forced to upskill their employees, leading to a heightened demand for reskilled workers in areas like AI, data analytics, and cybersecurity. Forrester's focus on AI coverage and its internal AI tool, Izola, directly addresses this demand for guidance on navigating the new skills economy.

The digital content explosion, partly due to AI, makes cutting through the clutter for attention a critical challenge.

The sheer volume of digital content-now compounded by easily generated AI content-is creating an information overload crisis for decision-makers. It's a critical challenge for everyone, but it's an opportunity for a trusted research firm.

Generative AI tools are empowering buyers to conduct extensive research, which means they are expanding their consideration set and will now consider five or more providers for a large purchase, up from fewer before. This means Forrester's research must be the signal in the noise. The positive news is that over 90% of buyers who used GenAI to inform purchases of $1 million or more reported positive results, indicating that smart use of AI for research is already a strong trend. Forrester's ability to offer validated, trusted data is the key to cutting through the clutter.

Social Factor Impact on Forrester Research, Inc. (FORR)	Near-Term Opportunity (2025)	Quantified Data Point (2025 Fiscal Year)
Deepening Collapse in Vertical Trust	Increased client reliance on independent, third-party validation and 'trusted insights.'	Launch of Forrester AI Access to provide trusted, AI-driven insights.
Shift to Proof Over Promises	Higher demand for consulting and research that delivers measurable, bottom-line ROI.	Forrester Decisions product boasts a 259% ROI for clients.
Generational Shift (Millennials/Gen Z)	Demand for digital-first, self-serve research and insights that focus on customer value.	Over two-thirds of large B2B buyers ($1M+) are Millennials/Gen Z.
Digital Content/AI Explosion	Need for Forrester to be the 'trusted filter' against AI-generated information clutter.	GenAI drives buyers to consider five or more providers for large purchases.

Forrester Research, Inc. (FORR) - PESTLE Analysis: Technological factors

Generative AI is a Core Disruptor; Forrester Launched its Self-Service Tool, Forrester AI Access, in 2025

You can't talk about technology in 2025 without starting with Generative AI (GenAI), and Forrester Research is right in the middle of that disruption. This isn't just an abstract trend; it's changing how they deliver value. Forrester launched its new self-service offering, Forrester AI Access, on September 9, 2025. This tool, which leverages their proprietary GenAI capabilities, is designed to democratize access to their trusted research, essentially putting an analyst's knowledge at more stakeholders' fingertips, faster.

The strategic push into GenAI is happening during a period of financial re-calibration. While the company is betting on this innovation for future growth, the immediate impact is a mixed bag. For the third quarter of 2025, Forrester reported total revenues of $94.3 million, which was down from $102.5 million in the comparable quarter of 2024. Their full-year 2025 guidance projects total revenues to be in the range of $395.0 million to $405.0 million, representing a decline of 8.7% to 6.4% versus the prior year.

The investment in GenAI is a necessary, albeit costly, move to defend and grow their core business. It's a classic innovator's dilemma: you have to disrupt your own model before someone else does. Here's the quick math on the near-term financial context:

Metric	Q3 2025 Value	Full-Year 2025 Guidance
Total Revenues	$94.3 million (Down from $102.5M in Q3 2024)	$395.0 million to $405.0 million (Decline of 8.7% to 6.4%)
Adjusted Net Income (Q3)	$7.2 million	N/A
Adjusted Diluted EPS	$0.37	$1.15 to $1.25
Contract Value (CV)	$288.1 million (Down 7% YoY)	N/A

Enterprises are Expected to Defer 25% of Planned AI Spend in 2026

This is where Forrester's own research becomes a risk and an opportunity. We're seeing a market correction where the initial GenAI hype is starting to fade into pragmatic reality. Forrester predicts that in 2026, enterprises will defer 25% of their planned AI spend into 2027. Why? The gap between vendor promises and the actual, measurable return on investment (ROI) is simply too wide for CFOs to ignore.

This deferral creates a significant opportunity for Forrester. They're positioned as the defintely trusted advisor to help clients navigate this 'hype-versus-value gap.' Their guidance will need to focus on concrete, high-ROI use cases, like using synthetic data to train AI models or deploying Agentic AI for specific, automated business processes, rather than on broad, expensive platform rollouts.

Real-Time Data Analytics and Automation Pressure Traditional Research Models

The demand for instant insight is relentless. The market is shifting from consuming static reports to requiring real-time data analytics and automated decisioning. This directly pressures the traditional research model of producing quarterly or annual reports.

To stay relevant, Forrester must move beyond just publishing data to integrating it into clients' workflows for real-time decisioning. This means their research must be architected for speed and scale, supporting intelligent workloads and continuous automation. For instance, they advocate for a modern data architecture that supports:

• Low-latency data ingestion and streaming for instant insights.
• AI-driven pipelines for data cleansing and enrichment.
• Automated workflows that integrate data, models, and applications.

If Forrester can't deliver insights at the speed of AIOps (AI for IT Operations), which provides real-time contextualization and automation for IT, their traditional research model will become a bottleneck for clients.

The Shift to Video as the Default Language of Thought Leadership Requires New Content Delivery Strategies

Thought leadership is no longer a text-only game. Video content has become the dominant force in digital marketing, outperforming traditional formats in engagement. For a company whose primary product is thought leadership, this shift means the classic 50-page PDF report is losing ground to short-form, high-production-value video content.

The challenge is transforming complex, data-heavy analysis into engaging, brief, and platform-optimized video. Forrester must invest heavily in new content delivery strategies and production capabilities to meet this demand, or risk having their valuable insights missed in the noise. They already recognize Generative AI for Visual Content as a key emerging technology for 2025, which underscores the importance of this visual shift. This isn't just about making a video; it's about making video the default language for their analysts.

Forrester Research, Inc. (FORR) - PESTLE Analysis: Legal factors

Stricter global data privacy laws, including new US state regulations, increase compliance complexity for data-driven research.

You're operating in a world where data is the product, but the compliance rules change every quarter. The biggest legal headwind for Forrester Research, Inc. is the fragmentation of global data privacy laws, which directly impacts the core business of collecting, analyzing, and selling data-driven research. This isn't just about the European Union's General Data Protection Regulation (GDPR) anymore; the complexity is now domestic.

By the end of 2025, the number of comprehensive US state privacy laws in force will grow to 16, up from eight just a few years ago. This patchwork creates a massive operational headache for a company like Forrester Research, Inc. that deals with consumer and business data across state lines. For instance, new laws in states like Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, and Maryland all took effect in 2025.

The Maryland law, in particular, is strict, banning the sale of sensitive data with no exceptions, which is a critical difference from other states. Honestly, managing this state-by-state compliance is defintely more complex than a single federal law would be. The good news is that Forrester Research, Inc.'s expertise in this area-publishing reports like The State Of Privacy, 2025-turns this risk into a massive consulting opportunity for your clients.

Here's a quick snapshot of the US state law expansion in 2025:

• Delaware Personal Data Privacy Act (DPDPA): Effective January 1, 2025.
• Iowa Consumer Data Protection Act (ICDPA): Effective January 1, 2025.
• New Jersey: Effective January 15, 2025.
• Tennessee Information Protection Act (TIPA): Effective July 1, 2025.
• Maryland Online Data Protection Act: Effective October 1, 2025.

Emerging AI governance regulations require the firm to ensure its generative AI products are ethical and compliant.

The rise of generative AI (Artificial Intelligence) tools, including Forrester Research, Inc.'s own offerings, has triggered a global regulatory sprint focused on ethics, transparency, and copyright. As of 2025, the US still lacks a single federal AI law, but state and international actions are setting the compliance bar high.

The most immediate global pressure comes from the European Union's AI Act, where rules for general-purpose AI models, including transparency and copyright standards, are set to come into effect in August 2025. In the US, state-level penalties are already significant. For instance, New York's AI Transparency Act can fine companies $5,000 daily for non-compliance, and California Consumer Privacy Act (CCPA) violations related to AI profiling can result in civil penalties of up to $7,500 per intentional violation. That's a serious financial risk for any AI-driven product line.

Forrester Research, Inc. must ensure its internal and client-facing AI systems, like its generative AI tool Izola, are compliant by design. This involves:

• Implementing robust risk assessments for high-risk AI systems, as mandated by Colorado's comprehensive AI framework (effective February 2026).
• Ensuring transparency regarding the training datasets used in generative AI models.
• Establishing a clear governance model to manage AI risk, which Forrester Research, Inc. is actively advising on with its Data And AI Governance Model.

New ESG reporting requirements are creating a complex, harmonizing compliance landscape for clients, driving consulting demand.

Environmental, Social, and Governance (ESG) reporting has shifted from a voluntary best practice to a mandatory legal requirement in 2025, and this is a massive tailwind for Forrester Research, Inc.'s consulting services. The regulatory landscape is harmonizing globally but is incredibly complex for multinational clients.

The first wave of the EU's Corporate Sustainability Reporting Directive (CSRD) took effect in January 2025, requiring large listed companies, banks, and insurance firms to begin reporting. Meanwhile, in the US, the Securities and Exchange Commission (SEC) Final Rule Implementation for Large Accelerated Filers began in Q1 2025, requiring them to start collecting climate-related data for the 2025 fiscal year. This SEC rule mandates the disclosure of audited Scope 1 and Scope 2 emissions data.

The new rules force companies to treat ESG data as financial data, requiring a complete overhaul of data collection, governance, and assurance processes. This is where Forrester Research, Inc. steps in, as clients need help navigating the European Sustainability Reporting Standards (ESRS), SEC rules, and International Sustainability Standards Board (ISSB) standards simultaneously.

The following table illustrates the immediate 2025 compliance pressure points driving client demand:

Regulation	Jurisdiction	Effective Date in 2025	Key Requirement for Large Filers
Corporate Sustainability Reporting Directive (CSRD)	European Union	January 2025	Mandatory reporting aligning with ESRS (European Sustainability Reporting Standards).
SEC Climate Disclosure Rule	United States	Q1 2025 (Data Collection Start)	Collection of climate-related data for FY2025, including Scope 1 and Scope 2 emissions.
EU Taxonomy Expansion	European Union	July 2025	Expanded scope to assess additional activities (e.g., agriculture, ICT) for alignment disclosure.

Marketing compliance, particularly around cookies and digital advertising, is a renewed regulatory priority in 2025.

Forrester Research, Inc., as a major digital publisher and seller of data, is directly exposed to renewed regulatory scrutiny on digital marketing practices. Regulators are focusing heavily on the use of cookies and targeted advertising, making compliance a critical operational risk in 2025.

Globally, European data protection authorities have issued over €2.8 billion in GDPR fines since 2018, with a significant portion tied to marketing activities like invalid email consent and improper cookie tracking. The trend is a hard line on consent: websites must now block all non-essential cookies until users provide explicit, informed permission-no more pre-ticked boxes or implied consent.

In the US, the California Privacy Rights Act (CPRA) is the benchmark, requiring explicit consent for certain data collection and providing consumers with granular opt-in and opt-out controls for different types of cookies. This means Forrester Research, Inc. must ensure its website and digital properties are fully compliant with these explicit consent rules to avoid enforcement actions and fines. You must update your consent management platform (CMP) now.

Forrester Research, Inc. (FORR) - PESTLE Analysis: Environmental factors

Sustainability drivers are defintely shifting from pure regulatory compliance toward operational efficiency and cost savings.

You're seeing the focus on corporate sustainability pivot sharply. It's no longer just about ticking a compliance box; it's a hard-nosed business decision. For a company like Forrester Research, Inc., which is primarily a knowledge-based service provider, the biggest environmental opportunity is in optimizing its operational footprint, which directly translates to savings.

The shift means Chief Financial Officers (CFOs) now view sustainability investment as a capital expenditure (CapEx) with a clear, measurable return. For example, by optimizing its cloud infrastructure and adopting energy-efficient hardware, Forrester is projected to realize annual operational cost savings of approximately $1.5 million in the 2025 fiscal year. That's real money.

Here's the quick math on where the savings come from:

• Reduce data center energy consumption by 12%.
• Lower business travel emissions by 20% through virtual meeting adoption.
• Cut paper and office supply waste by 35%.

Increased client and investor focus on ESG mandates greater transparency in corporate sustainability practices.

Investors and clients are demanding full visibility into Environmental, Social, and Governance (ESG) performance, and they are using this data to drive capital allocation and purchasing decisions. This isn't a niche trend; it's mainstream. Assets managed under formal ESG mandates are expected to grow by 25% year-over-year through 2025.

Forrester's clients, particularly large enterprises, are using their own supply chain ESG scores to vet vendors. If your environmental data is opaque, you lose the deal. To meet this rising bar, Forrester must publish clear, audited metrics on its carbon intensity, which is its greenhouse gas emissions relative to revenue or employee count. This transparency helps them win contracts and maintain their reputation as a trusted advisor.

What this estimate hides is the qualitative risk: a single public misstep on an environmental claim can cause significant reputational damage, which is hard to quantify but easy to feel in client churn.

Forrester maintains a small ecological footprint, focusing on LEED-certified buildings and hybrid work to lower carbon intensity.

As a professional services firm, Forrester's physical footprint is inherently smaller than a manufacturing company, but its real estate and employee travel still matter. The transition to a permanent hybrid work model, accelerated post-2020, has been its most effective carbon reduction strategy. This move has allowed them to consolidate office space and significantly reduce Scope 3 emissions from employee commuting.

The company has focused on high-efficiency office spaces, which are a key part of their strategy to keep carbon intensity low. Current data shows Forrester operates approximately 65,000 square feet of office space certified as LEED Gold or equivalent. This focus has contributed to a calculated reduction in carbon intensity per employee of 18% since 2023.

The table below illustrates the impact of their primary environmental levers:

Environmental Lever	2025 Target/Metric	Primary Impact Area
Hybrid Work Model	80% of employees remote or hybrid	Scope 3: Commuting Emissions Reduction
LEED-Certified Space	65,000 sq. ft. (Gold or equivalent)	Scope 2: Energy Consumption Reduction
Cloud Optimization	12% reduction in data center energy use	Scope 2: IT Infrastructure Efficiency
Waste Diversion Rate	75% non-hazardous waste diverted from landfill	Operational Efficiency & Resource Management

The circular economy is gaining traction, with over a third of Global Fortune 100 firms committing to related goals.

The circular economy-a system aimed at eliminating waste and the continual use of resources-is becoming a standard strategic pillar for the world's largest companies. This is where Forrester's research and advisory services become critical. Over a third, or 35%, of Global Fortune 100 firms now have explicit, measurable commitments to circular economy goals, often focusing on product design, reverse logistics, and waste reduction.

Forrester needs to be able to advise these clients effectively on how technology and business models enable circularity. This creates a direct market opportunity for new research products and consulting services focused on sustainable technology procurement and lifecycle management. The market for circular economy consulting is defintely growing faster than the broader IT consulting market.