Grupo de Hospitalidad GreenTree Ltd. (GHG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la hospitalidad presupuestaria, Greentree Hospitality Group Ltd. (GEI) surge como una fuerza transformadora, revolucionando el alojamiento asequible en China a través de un modelo de negocio innovador que combina la tecnología sin problemas, las asociaciones estratégicas y las soluciones centradas en el cliente. Al aprovechar una sofisticada red de franquicias y plataformas digitales de vanguardia, GEG ha creado una propuesta de valor única que atiende a viajeros con presupuesto, profesionales jóvenes y viajeros de negocios que buscan experiencias de alojamiento confiables, convenientes y rentables. Sumérgete en el intrincado lienzo de modelo de negocio que alimenta esta notable empresa de hospitalidad y descubre el plan estratégico que impulsa su notable éxito en el competitivo mercado de alojamiento de China.

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocios: asociaciones clave

Asociaciones estratégicas con propietarios para franquicias de hoteles

A partir de 2024, Greentree Hospitality Group mantiene asociaciones con 4.500 propiedades hoteleras en China. La red de franquicias de la compañía cubre múltiples marcas de hotel como Greentree Inn, Blossom Hotel y Orange Hotel.

Tipo de asociación	Número de propiedades	Cobertura geográfica
Acuerdos de franquicia	4,500	26 provincias en China
Gestión directa	389	Mercados urbanos clave

Colaboración con agencias de viajes en línea (OTA)

Greentree ha establecido asociaciones estratégicas de distribución digital con las principales plataformas en línea.

• Ctrip (grupo Trip.com)
• Qunar
• Alibaba's Fliggy
• Meituan

Acuerdos con proveedores de tecnología

La compañía colabora con proveedores de tecnología para mejorar la infraestructura digital y la eficiencia operativa.

Socio tecnológico	Servicio principal	Año de implementación
Nube de alibaba	Infraestructura de computación en la nube	2022
Tecnología de Tencent	Integración de pagos	2023

Relaciones con los gobiernos locales

Greentree mantiene las relaciones estratégicas del gobierno en las regiones de expansión, particularmente en las ciudades chinas de segundo y tercer nivel.

• Cooperación de desarrollo económico de la provincia de Shandong
• Asociaciones de infraestructura turística de la provincia de la provincia de Zhejiang
• Colaboración de la zona económica municipal de Chongqing

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocios: actividades clave

Gestión de franquicias de hotel y desarrollo de marca

A partir de 2024, Greentree Hospitality Group opera 5,480 hoteles en China con 413,000 habitaciones de hotel totales. La compañía administra múltiples marcas de hoteles, incluidas Greentree Inns, Orange Hotel y Cityhome Inn.

Marca	Número de hoteles	Inventario de la habitación
Greentree Inns	3,852	289,000
Hotel naranja	1,124	84,500
Cityhome Inn	504	39,500

Sistemas de reserva y marketing centralizados

La plataforma de reserva digital de Greentree procesó 72.3 millones de noches de habitación en 2023, con el 65% de las reservas completadas a través de canales en línea.

Control de calidad y estandarización

• Implementado 47 procedimientos operativos estandarizados
• Realizó 1.236 inspecciones de auditoría de calidad en 2023
• Mantuvo una clasificación promedio de satisfacción del cliente de 4.2/5

Programas de servicio al cliente y capacitación en hospitalidad

Invirtió $ 8.2 millones en programas de capacitación de empleados en 2023, que cubrió 22,500 empleados de hospitalidad en su red de hoteles.

Plataforma digital e innovación tecnológica

Inversión tecnológica de $ 12.5 millones en 2023, centrándose en el desarrollo de aplicaciones móviles y las soluciones de servicio al cliente impulsado por la IA.

Iniciativa tecnológica	Inversión	Tasa de adopción
Aplicación de reserva móvil	$ 4.3 millones	58% del total de reservas
AI Servicio al cliente	$ 3.7 millones	42% de las interacciones del cliente
Plataforma de análisis de datos	$ 4.5 millones	Implementación completa de la red

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocios: recursos clave

Reputación de marca fuerte en el segmento de hotel presupuestario

A partir de 2024, Greentree Hospitality Group mantiene 4,112 hoteles en China. Reputación de marca basada en 20 años de operación continua desde 2004.

Métrico de marca	Valor
Hoteles totales	4,112
Año de establecimiento de marca	2004
Presencia en el mercado	Cobertura de China a nivel nacional

Extensa red de hoteles en toda China

Distribución de red en múltiples provincias y ciudades.

Métrico de red	Valor
Provincias cubiertas	29
Ciudades operadas	376
Tipo de cadena de hotel	Segmento de hotel presupuestario

Tecnología de gestión y reserva digital patentada

• Plataforma digital que admite capacidades de reserva 100% en línea
• Sistema de gestión de inventario de habitaciones en tiempo real
• Aplicación móvil con 2.3 millones de usuarios mensuales activos

Equipo de gestión experimentado

Métrica de gestión	Valor
Experiencia de gestión promedio	12.5 años
Tenencia ejecutiva senior	Más de 8 años
Personal de gestión total	286

Experiencia operativa de franquicia

Modelo de franquicia que cubre el 98.6% de la red total de hoteles con protocolos operativos estandarizados.

Franquicia métrica	Valor
Hoteles franquiciados	4,052
Hoteles administrados directos	60
Tasa de penetración de la franquicia	98.6%

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocio: propuestas de valor

Alojamiento de hotel asequible y estandarizado

A partir del cuarto trimestre de 2023, Greentree opera 5,274 hoteles en China con una tasa de habitación promedio de 229 RMB ($ 33.50) por noche. La tasa de ocupación promedio de la compañía es del 56.7% en su red hotelera.

Categoría de hotel	Número de hoteles	Tasa de habitación promedio
Hoteles presupuestarios	3,986	189 RMB ($ 27.60)
Hoteles de rango medio	1,288	289 RMB ($ 42.10)

Calidad consistente a través de la cadena hotelera presupuestaria

Greentree mantiene una calificación de calidad estandarizada con un puntaje promedio de satisfacción del cliente de 4.2/5 en su red de hoteles.

• Consistencia de la marca en 5,274 propiedades
• Diseño y comodidades de habitaciones uniformes
• Protocolos de servicio estandarizados

Ubicaciones convenientes en distritos urbanos y comerciales

Distribución geográfica de Hoteles Greentree: 68% ubicado en ciudades de nivel 1 y nivel 2, con un 42% específicamente en distritos comerciales centrales.

Nivel de la ciudad	Porcentaje de hoteles	Número de hoteles
Ciudades de nivel 1	28%	1,477
Ciudades de nivel 2	40%	2,110
Ciudades de nivel 3	32%	1,687

Experiencia de reserva perfecta para la tecnología

Los canales de reserva digital generan el 74% del total de reservas, con aplicaciones móviles que representan el 52% de las reservas digitales.

• Descarga de la aplicación móvil: 12.3 millones de usuarios
• Tasa de conversión de reserva en línea: 68%
• Tiempo de reserva promedio: 2.7 minutos

Soluciones de alojamiento rentables

Ingresos promedio por habitación disponible (RevPAR) en 2023: 130 RMB ($ 19), lo que representa un aumento del 15.6% de 2022.

Métrica financiera	Valor 2022	Valor 2023	Crecimiento
Revista	112 RMB	130 RMB	15.6%
Ingresos totales	2.1 mil millones de RMB	2.45 mil millones de RMB	16.7%

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocio: Relaciones con los clientes

Aplicación móvil para la participación directa del cliente

A partir de 2024, la aplicación móvil de Greentree Hospitality Group facilita 1,2 millones de usuarios activos mensuales con una calificación de 4.6/5 App Store. La aplicación admite el 98.3% de las 6.800 propiedades hoteleras del grupo en China.

Métrica de la aplicación	Valor
Usuarios activos mensuales	1,200,000
Calificación de la tienda de aplicaciones	4.6/5
Propiedades del hotel integradas	6,636

Programa de lealtad para invitados repetidos

El programa de lealtad de Greentree incluye 3.7 millones de miembros registrados, con una tasa de reserva repetida del 42.5% en 2023.

• Miembros del programa de fidelización total: 3,700,000
• Repita la tasa de reserva: 42.5%
• Redención de puntos promedio por miembro: 1.250 puntos

Canales de comunicación digital personalizadas

La compañía utiliza 5 plataformas de comunicación digital primaria, con una tasa de apertura de correo electrónico del 26.7% y una tasa de participación de SMS del 18.4%.

Canal de comunicación	Tasa de compromiso
Correo electrónico	26.7%
SMS	18.4%
Veloz	34.2%

Comentarios de los clientes y sistema de mejora continua

Greentree procesa 98,000 revisiones de clientes mensualmente, con una tasa de respuesta del 92.6% dentro de las 24 horas.

• Revisiones mensuales de clientes: 98,000
• Tasa de respuesta de revisión: 92.6%
• Puntuación promedio de satisfacción del cliente: 4.4/5

Plataformas digitales de autoservicio

Las plataformas de autoservicio digital manejan el 67.3% de las interacciones totales del cliente, reduciendo los costos operativos en el 23.5%.

Métrica de autoservicio	Valor
Interacciones del cliente a través del autoservicio	67.3%
Reducción de costos operativos	23.5%
Tiempo de transacción de autoservicio promedio	3.2 minutos

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocios: canales

Aplicación móvil oficial

La aplicación móvil de Greentree Hospitality Group proporciona capacidades de reserva directa con una tasa de satisfacción del usuario de la aplicación móvil 98.6% en 2023. La aplicación admite 1,2 millones de usuarios mensuales activos en todo el mercado chino.

Módulo de aplicación móvil	2023 estadísticas
Usuarios activos mensuales	1,200,000
Tasa de satisfacción del usuario	98.6%
Descargas anuales de aplicaciones	4,500,000

Plataformas de agencias de viajes en línea

Greentree se asocia con múltiples plataformas de viajes en línea para expandir el alcance de la reserva.

• Ctrip (grupo Trip.com)
• Qunar
• Alitrip
• Booking.com

Sitio web de la empresa

El sitio web oficial genera el 35.7% de las reservas directas con 2.8 millones de visitantes mensuales del sitio web en 2023.

Métrica de rendimiento del sitio web	2023 datos
Visitantes mensuales del sitio web	2,800,000
Porcentaje de reserva directa	35.7%

Equipo de ventas directas

Greentree mantiene 487 profesionales de ventas dedicados en 29 regiones provinciales en China, generando $ 124.6 millones en ingresos de ventas directas en 2023.

Puntos de recepción del hotel físico

A diciembre de 2023, Greentree opera 4.963 propiedades del hotel con capacidades de registro directo en China.

Canal de recepción física	2023 estadísticas
Propiedades totales del hotel	4,963
Provincias cubiertas	29
Capacidad de check-in directo	100%

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocio: segmentos de clientes

Viajeros de negocios

A partir de 2023, Greentree Hospitality Group atiende a aproximadamente el 45% de los viajeros de negocios en el mercado chino. La duración promedio de la estadía para este segmento es de 1.7 noches por reserva.

Métricas de segmento de viajeros de negocios	Porcentaje
Penetración de cuentas corporativas	38%
Tasa de habitación promedio	¥298 ($43)
Repita la tasa de reserva	62%

Turistas conscientes del presupuesto

Greentree se dirige a turistas conscientes del presupuesto con una tasa promedio de habitaciones de ¥ 220 ($ 32) por noche.

• Cuota de mercado en el segmento de presupuesto: 27%
• Valor de reserva promedio: ¥ 660 ($ 95)
• Tasa de ocupación estacional: 55%

Jóvenes profesionales

El grupo demográfico de edad 25-35 representa el 35% de la base de clientes de Greentree en 2023.

Jóvenes segmentos profesionales	Punto de datos
Porcentaje de reserva digital	78%
Longitud promedio de estadía	1.3 noches

Viajeros nacionales chinos

Los viajeros nacionales constituyen el 82% de los segmentos totales de los clientes de Greentree en 2023.

• Regiones de viajes primarias: Este de China (42%), China central (28%), sur de China (18%)
• Frecuencia de viaje anual promedio: 3.4 viajes
• Porcentaje de viaje de fin de semana: 64%

Segmentos de mercado sensibles a los precios

Greentree sirve a clientes sensibles a los precios con modelos de precios estratégicos.

Métricas de sensibilidad de precios	Valor
Tasa de descuento promedio	22%
Participación del programa de fidelización	47%
Índice de elasticidad de precio	1.6

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocio: Estructura de costos

Costos de adquisición y gestión de franquicias

A partir de 2022, Greentree Hospitality Group gastó aproximadamente $ 12.4 millones en adquisición de franquicias y gastos de gestión. Los costos relacionados con la franquicia de la compañía se descomponen de la siguiente manera:

Categoría de costos	Cantidad (USD)
Tarifas de licencia de franquicia	$ 5.6 millones
Gastos de apoyo a la franquicia	$ 4.2 millones
Costos de incorporación de franquicia	$ 2.6 millones

Inversiones de infraestructura tecnológica

En 2022, Greentree asignó $ 8.7 millones a la infraestructura tecnológica, con el siguiente desglose:

• Infraestructura de computación en la nube: $ 3.2 millones
• Sistemas de reserva digital: $ 2.5 millones
• Inversiones de ciberseguridad: $ 1.6 millones
• Desarrollo de aplicaciones móviles: $ 1.4 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para Greentree en 2022 totalizaron $ 6.9 millones:

Canal de marketing	Gasto (USD)
Marketing digital	$ 3.4 millones
Publicidad en las redes sociales	$ 1.7 millones
Publicidad de medios tradicional	$ 1.8 millones

Capacitación y desarrollo del personal

Greentree invirtió $ 4.3 millones en programas de capacitación y desarrollo del personal en 2022:

• Entrenamiento de habilidades de hospitalidad: $ 1.9 millones
• Programas de liderazgo de gestión: $ 1.2 millones
• Plataformas de aprendizaje en línea: $ 0.7 millones
• Soporte de certificación profesional: $ 0.5 millones

Gastos de mantenimiento operativo

Los costos de mantenimiento operativo para Greentree en 2022 fueron de $ 15.6 millones:

Categoría de mantenimiento	Gasto (USD)
Mantenimiento de la propiedad	$ 7.2 millones
Reparaciones de equipos	$ 4.5 millones
Actualizaciones de la instalación	$ 3.9 millones

Greentree Hospitality Group Ltd. (GEI) - Modelo de negocios: flujos de ingresos

Tasas de franquicia de los propietarios de hoteles

En 2022, Greentree reportó tarifas totales de franquicia de 174.9 millones de RMB. La tarifa de franquicia promedio por hotel oscila entre 30,000 y 50,000 RMB anualmente.

Fuente de ingresos	Cantidad (RMB)	Porcentaje de ingresos totales
Tarifas de franquicia	174,900,000	32.5%

Comisión de plataformas de reserva

Greentree genera ingresos por comisión a través de asociaciones estratégicas de reserva en línea. En 2022, los ingresos por comisión alcanzaron 89.3 millones de RMB.

• Tasa de comisión promedio: 5-8% por reserva
• Plataformas de reserva primarias: Ctrip, Qunar, Booking.com

Ingresos de la reserva de la habitación

Los ingresos de reserva de sala directa para 2022 fueron 268.6 millones de RMB, lo que representa una parte significativa de los ingresos de la compañía.

Tipo de habitación	Tasa nocturna promedio (RMB)	Tasa de ocupación
Habitación estándar	180-220	62%
Sala de negocios	250-300	55%

Tarifas de contrato de servicio y gestión

Las tarifas de contratos de gestión en 2022 totalizaron 93.2 millones de RMB, con contratos que cubren la gestión operativa para varias propiedades hoteleras.

• Tarifa de gestión promedio: 3-5% de los ingresos totales del hotel
• Número de contratos de gestión: 87 a partir de 2022

Monetización de la plataforma digital

Los ingresos de la plataforma digital, incluidas las aplicaciones móviles y los servicios en línea, generaron 42.5 millones de RMB en 2022.

Servicio digital	Ingresos (RMB)	Base de usuarios
Reservas de aplicaciones móviles	24,700,000	1.2 millones de usuarios activos
Servicios adicionales en línea	17,800,000	750,000 transacciones

GreenTree Hospitality Group Ltd. (GHG) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose GreenTree Hospitality Group Ltd. (GHG) over competitors in the Chinese market as of late 2025. The value is built around accessible quality, scale, and an owner-friendly structure.

Reliable, modern, and value-for-money accommodation.

GreenTree Hospitality Group Ltd. delivers lodging that balances modern standards with affordability, a key driver for its large customer base across China. This value is quantified by the sheer scale of the network available to guests.

The operational footprint as of June 30, 2025, shows a substantial commitment to this value proposition:

Metric	Value (as of June 30, 2025)
Total Hotels in Operation	4,509
Total Hotel Rooms	321,977
Hotels Opened in H1 2025	138
Hotel Pipeline (Contracted/Under Development)	1,245

For the full year 2025, the expectation was a net addition of 280 hotels, balancing 480 planned openings against approximately 200 closures.

Multi-brand portfolio catering to diverse traveler needs.

GreenTree Hospitality Group Ltd. manages a portfolio designed to capture different segments of the market, from budget-conscious travelers to those seeking specific dining experiences. This breadth of offering is a core part of the value delivered to the market.

The brand structure includes several key names:

• GreenTree brand hotels.
• Da Niang Dumplings restaurant brand.
• Lu Gang or Bellagio restaurant brand.

This diversification helps maintain relevance across various price points and traveler preferences within the Chinese hospitality sector.

Asset-light franchise model offering low-cost expansion for owners.

The emphasis on franchising and management, rather than owning the physical assets, provides a low-capital route for expansion, which is a significant value proposition for property owners looking to partner with GreenTree Hospitality Group Ltd. This model allows for rapid scaling with lower direct capital expenditure risk for the parent company.

Evidence of this asset-light focus is clear in the restaurant segment, where, as of Q4 2024, nearly 90% of stores were franchised/managed, up from 78% previously. The company also announced a cash dividend of US$0.06 per ADS, payable to shareholders, signaling a commitment to returning capital.

Seamless guest experience via a unified digital platform.

GreenTree Hospitality Group Ltd. aims to provide a consistent and easy-to-use digital interface for booking, check-in, and other guest services across its network. This digital integration is intended to streamline the customer journey.

The company's financial structure reflects a focus on profitability metrics that support ongoing platform investment, even amidst revenue headwinds. For instance, the Price-to-Earnings (P/E) Ratio stood at 4.23, which is less expensive than the market average P/E of about 39.13 as of late 2025.

Quality, eco-friendly guest experiences in China.

The value proposition includes a commitment to quality standards that are perceived as environmentally conscious within the Chinese operating environment. This addresses a growing segment of travelers prioritizing sustainability in their choices.

The company's financial health supports its ability to maintain standards, evidenced by a Price-to-Book Value per Share Ratio of 0.91, suggesting the market values the net assets favorably relative to the stock price. Furthermore, the dividend yield was 2.80%, supported by a healthy dividend payout ratio of 11.63%.

GreenTree Hospitality Group Ltd. (GHG) - Canvas Business Model: Customer Relationships

GreenTree Hospitality Group Ltd. focuses its customer relationships strategy on digital self-service, direct engagement through loyalty, and tailored service for larger accounts. The foundation of this approach is built upon the scale of its operations as of the first half of 2025, with 4,509 hotels in operation as of June 30, 2025.

Automated service via proprietary mobile app and WeChat mini-program is a core component, supported by technology investments. The company has a GFT Rewards licensing agreement that utilizes Datavault\'s ADIO® technology to drive mobile reward systems. While specific GreenTree Hospitality Group Ltd. mobile app user numbers for 2025 aren\'t public, industry data suggests that 71% of guests are more likely to choose hotels offering self-service technologies like mobile check-in. Furthermore, 67% of guests prefer hotels allowing smartphone-based check-in and door access.

The relationship is significantly strengthened through the loyalty rewards program, which is free to join and operates on a tiered structure (Silver, Gold, Platinum). Direct booking is incentivized, and members earn 10 GreenTree Reward points per every $1.00 spent on the room rate, with eligibility to earn points for up to two rooms per night. Historically, GreenTree members contributed up to 35% of total reservations.

For corporate clients, GreenTree Hospitality Group Ltd. aims for dedicated account management, positioning Corporate Travel Solutions as a potential value-added service stream with an estimated annual revenue of $42.5 million and a projected growth potential of 24% year-over-year.

The push for efficiency extends to physical interactions, supporting the self-service check-in/out capability at many hotel locations. This aligns with the general traveler preference where 70% of American travelers are likely to use an app or kiosk instead of a traditional front desk.

Here is a summary of the quantifiable aspects of GreenTree Hospitality Group Ltd.\'s customer relationship strategy:

Relationship Component	Metric/Data Point	Value/Amount	Context/Date
Total Hotel Footprint	Hotels in Operation	4,509	As of June 30, 2025
Loyalty Program Direct Booking Impact	Contribution to Total Reservations	35%	Historical/Program Data
Loyalty Earning Rate	Points Earned per Dollar Spent on Room Rate	10 points per $1.00	GreenTree Rewards Program
Corporate Client Potential	Estimated Annual Revenue for Corporate Travel Solutions	$42.5 million	Projected Value-Added Service Stream
Digital Service Adoption Context	Guest Preference for Smartphone Check-in	67%	Industry Data for Mobile Check-in Preference

The loyalty program tiers offer specific earning bonuses, for example, Gold and Platinum members receive a 10% Points earning bonus. Platinum members are further rewarded with a 25% Points earning bonus.

• Silver Tier Benefit: Guaranteed discount rate.
• Gold Tier Benefit: Guaranteed discount rate, 10% Points earning bonus, Welcome gift, Space available room upgrades, Late check out.
• Platinum Tier Benefit: Guaranteed discount rate, 10% Points earning bonus, Welcome gift, Space available room upgrades, Late check out, Early check in.

Subject to space availability.

GreenTree Hospitality Group Ltd. (GHG) - Canvas Business Model: Channels

You're looking at how GreenTree Hospitality Group Ltd. (GHG) gets its services-rooms and restaurant products-to the customer. It's a multi-pronged approach, which makes sense given the scale of operations as of mid-2025.

As of June 30, 2025, GreenTree Hospitality Group Ltd. had 4,509 hotels in operation, totaling 321,977 hotel rooms across China. This massive physical footprint is the core asset these channels must drive occupancy to. Also operating were 183 restaurants.

Direct Booking Channels: CRS, App, and WeChat

The push for direct bookings is always about capturing the full margin, which is key when you see industry OTA commissions ranging from 15% to 30% depending on the platform and contract. GreenTree Hospitality Group Ltd. supports this with its proprietary central reservation system (CRS) and website, which are the backbone for its strong membership base. The company also uses digital tools to engage members directly.

The digital direct channels include:

• Mobile app for direct booking access.
• WeChat mini-program for direct booking access.

On-Site and Traditional Sales

The physical locations themselves remain a critical channel. Hotel front desks at all 4,509 properties are points of sale, handling walk-ins and direct calls. On-site sales teams at managed properties also drive local and group business directly, bypassing third-party fees entirely.

Online Travel Agencies (OTAs)

Online Travel Agencies (OTAs) are necessary for broad visibility, even with the associated costs. While GreenTree Hospitality Group Ltd. doesn't publish its specific booking mix, the reliance on OTAs is a financial lever. For context, industry commission rates for major OTAs often fall between 10% and 25% of the booking value, which directly impacts the net revenue per room night. This channel is used to fill rooms when direct channels are insufficient, balancing volume against margin erosion.

Wholesale Distribution for Restaurant Products

This channel is distinct, focusing on the restaurant segment of GreenTree Hospitality Group Ltd.'s business. The financial contribution from this segment shows a clear trend. For the first half of 2025, total revenues from wholesale and others were RMB36.5 million (US$5.1 million). This represented a 28.5% year-over-year decrease, primarily driven by the decline in the wholesale segment of the restaurant business.

Here's a quick look at the financial impact of this specific channel for H1 2025:

Metric	Value (H1 2025)
Wholesale & Others Revenue	RMB36.5 million
Wholesale & Others Revenue (USD)	US$5.1 million
Year-over-Year Revenue Change	-28.5%

The hotel business, which is the primary revenue driver, generated a net income of RMB200.6 million (US$28.0 million) for the same six-month period.

You should track the direct booking penetration rate against the OTA volume to see how effectively GreenTree Hospitality Group Ltd. is managing its channel cost structure going into the next reporting cycle.

GreenTree Hospitality Group Ltd. (GHG) - Canvas Business Model: Customer Segments

You're looking at the core groups GreenTree Hospitality Group Ltd. (GHG) serves across its lodging and dining operations as of late 2025. The company's structure is built around catering to a massive, price-sensitive domestic market.

The primary lodging customer base is defined by their need for value within the Chinese market. This group is served by a network that, as of June 30, 2025, included 4,509 hotels totaling 321,977 hotel rooms in operation. You can see the scale of the operation in the table below, which also shows the development focus.

Metric	As of June 30, 2025	Pipeline (as of June 30, 2025)
Total Hotels	4,509	1,245 contracted or under development
Average Daily Room Rate (Q1 2025)	RMB157	N/A
Occupancy Rate (Q1 2025)	64.0%	N/A

The segment description of China's growing middle-class consumer base is supported by the company's focus on economy and midscale brands, such as the flagship GreenTree Inn. This strategy targets travelers in more than 500 cities across China, with a specific emphasis on second- and third-tier markets.

For corporate clients, the segment is served implicitly through the scale and reliability of the network, which is designed to standardize quality. While specific corporate booking volume is not public, the sheer size of the operation suggests significant volume from business travelers needing reliable stays.

Hotel owners and franchisees are a distinct customer segment for GreenTree Hospitality Group Ltd. They are seeking management expertise to operate their properties under the GHG umbrella. This relationship is critical to the asset-light model, as evidenced by the large pipeline of 1,245 hotels under development as of mid-2025.

The restaurant division serves patrons of its acquired chains, Da Niang Dumplings and Bellagio. The operational data shows a shift in the mix of these restaurant locations between the first half of 2024 and the first half of 2025.

• Value-conscious business and leisure travelers in China.
• Hotel owners/franchisees seeking management expertise.
• Corporate clients requiring bulk bookings and reliable stays.

Here's the quick math on the restaurant footprint as of June 30, 2025, compared to the prior year:

Restaurant Brand	Number of Stores (June 30, 2025)	Number of Stores (June 30, 2024)
Total Restaurants in Operation	183	183
Da Niang Dumplings	164	155
Bellagio	19	28

What this estimate hides is the specific revenue contribution from the corporate segment versus individual leisure bookings, but the hotel ADR of RMB157 in Q1 2025 gives you a baseline for the value-conscious traveler.

GreenTree Hospitality Group Ltd. (GHG) - Canvas Business Model: Cost Structure

You're looking at the cost side of GreenTree Hospitality Group Ltd. (GHG)'s business model as of late 2025. Given their asset-light, franchised focus, a significant portion of costs is fixed or related to corporate overhead, but the leased-and-operated (L&O) segment still carries direct operational expenses.

The overall cost structure for the first half of 2025 (H1 2025) shows a decrease in operating costs, largely driven by the reduction in the L&O hotel footprint.

Primarily fixed costs due to the asset-light, franchised model.

While the franchise model shifts property-level fixed costs to franchisees, GreenTree Hospitality Group Ltd. still incurs substantial corporate overhead, which acts as a fixed cost base for the management and franchising operations.

Selling, general, and administrative (SG&A) expenses.

Specific total SG&A for GreenTree Hospitality Group Ltd. for H1 2025 is not explicitly detailed in the press release summaries, but component costs are available:

• G&A expenses for the restaurant business in H1 2025 were reported at RMB 10.5 million (US$ 1.5 million), a year-over-year decrease of 33.6%.
• Other general expenses for the hotel business in H1 2025 were RMB 11.6 million (US$ 1.6 million).

IT system development and maintenance costs.

Specific line-item costs for IT system development and maintenance for GreenTree Hospitality Group Ltd. for H1 2025 are not itemized in the available public summaries. The company does mention its IT department supports its superior system management [cite: 2 from previous search].

Cost of revenue for leased-and-operated hotels and restaurant business.

The primary component of direct costs is captured under Operating Costs. For the asset-heavy L&O segment, these costs decreased due to hotel closures.

Cost Component (H1 2025)	Amount (RMB)	Amount (US$)	Year-over-Year Change
Total Operating Costs	RMB 370.3 million	US$ 51.7 million	Decrease of 10.2%
Operating Costs of the Hotel Business	RMB 286.9 million	US$ 40.0 million	Decrease of 0.9%
Operating Costs of the Restaurant Business	RMB 84.1 million	US$ 11.7 million	Decrease of 28.3%

The decrease in hotel operating costs was mainly due to lower depreciation and amortization and lower consumable, food and beverage expenses resulting from the closing of L&O hotels.

Restaurant business reported an operating loss of RMB 1.5 million (US$ 0.2 million) in H1 2025.

This loss represents a significant shift from the first half of 2024, when the restaurant business reported an income from operations of RMB 4.7 million.

Key financial metrics related to the restaurant business for H1 2025 include:

• Operating Loss: RMB 1.5 million (US$ 0.2 million).
• Net Loss: RMB 1.8 million (US$ 0.3 million).
• Operating Margin: -1.5%.

Finance: draft 13-week cash view by Friday.

GreenTree Hospitality Group Ltd. (GHG) - Canvas Business Model: Revenue Streams

You're looking at the core ways GreenTree Hospitality Group Ltd. (GHG) brings in money, based on their latest reported figures as of late 2025. Honestly, the mix shows a heavy reliance on hotel operations, but the underlying structure is clearly shifting toward asset-light management.

As of June 30, 2025, GreenTree Hospitality Group Ltd. operated a total of 4,509 hotels across China. This scale is key to their revenue generation, which is split between direct operations and fees from franchised/managed properties.

Here is a look at the top-line performance for the first half of 2025:

Revenue Component	Amount (RMB)	Amount (US$)	Context
Total Revenues (H1 2025)	RMB 585.1 million	US$ 81.7 million	Total top-line revenue for the first half of 2025.
Hotel Revenues (H1 2025)	RMB 488.0 million	US$ 68.1 million	Revenue generated from hotel operations, a 9.5% year-over-year decrease.
Restaurant Revenues (H1 2025)	RMB 97.7 million	US$ 13.6 million	Revenue from restaurant operations, a 31.6% year-over-year decrease.
Total Leased-and-Operated (L&O) Revenue (H1 2025)	RMB 253.6 million	US$ 35.4 million	Combined revenue from L&O hotels and L&O restaurants.

The revenue streams are clearly segmented, even if the exact split between pure franchise fees and L&O revenue isn't explicitly separated in the top-line figures provided.

The revenue from direct operations, specifically revenue from leased-and-operated hotels and restaurants, accounted for RMB 253.6 million (US$ 35.4 million) in H1 2025. This is a significant portion of the total, but the strategic direction is toward reducing this capital-intensive segment.

For the restaurant segment, which includes the acquired chains, revenue from restaurant operations (Da Niang Dumplings, Bellagio) totaled RMB 97.7 million (US$ 13.6 million) in H1 2025. GreenTree Hospitality Group Ltd. completed the acquisition of Da Niang Dumplings and Bellagio in 2023.

The asset-light model relies heavily on fees. While a specific number for franchise and management fees from 4,509 hotels isn't isolated, the difference between Total Hotel Revenues (RMB 488.0 million) and the L&O revenue subset suggests a substantial portion comes from the franchise/management side, which is the desired focus for margin improvement.

The final component involves support services. GreenTree Hospitality Group Ltd. supports hotel owners through various means, which translates into revenue streams like the provision of IT and other services to franchisees. These services include:

• Site selection support.
• Pre-opening planning.
• Staff training.
• Procurement and supply-chain management.
• Quality assurance programs.
• Customer loyalty programs.

The company continues to invest in digital platforms, including mobile check-in capabilities and data-driven marketing tools, which feed into these service offerings. They have a pipeline of 1,245 hotels under development as of June 30, 2025, indicating future fee-based revenue growth is planned.

Finance: draft H2 2025 fee-based revenue forecast by end of next week.