iClick Interactive Asia Group Limited (ICLK): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico del marketing digital, ICLick Interactive Asia Group Limited (ICLK) surge como una potencia, revolucionando cómo las empresas se conectan con el público en todo el ecosistema digital asiático. Al aprovechar la tecnología de vanguardia y las ideas basadas en datos, esta empresa innovadora transforma desafíos de marketing complejos en oportunidades estratégicas, ofreciendo soluciones integrales que unen a las marcas sin problemas con sus consumidores objetivo a través de plataformas inteligentes optimizadas por el rendimiento. Su modelo de negocio único representa un enfoque sofisticado para la publicidad digital que va más allá de los paradigmas de marketing tradicionales, creando valor a través de la orientación de audiencia avanzada, las capacidades multiplataforma y los servicios inteligentes de inteligencia de datos.

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: asociaciones clave

Colaboración con las principales plataformas de publicidad digital

ICLick Interactive mantiene asociaciones estratégicas con:

Plataforma	Detalles de la asociación
Baidu	Socio de marketing certificado con acceso al inventario de publicidad programática
Tencent	Soluciones de marketing integradas en WeChat y otras plataformas de ecosistemas de Tencent
Alibaba	Colaboración publicitaria basada en datos en las redes de marketing digital de Alibaba

Asociaciones estratégicas con compañías tecnológicas chinas

Las colaboraciones de tecnología clave incluyen:

• Bytedance - Integración publicitaria multiplataforma
• Kuaishou - Asociaciones de marketing de rendimiento
• Xiaomi - Soluciones de publicidad móvil y adquisición de usuarios

Asociaciones con empresas de tecnología de análisis y análisis de datos

Pareja	Enfoque tecnológico
Nielsen	Capacidades avanzadas de medición de audiencia y orientación
Salesforce	CRM e integración de automatización de marketing
Adobe	Soluciones de gestión de datos y nubes de marketing

Relaciones con desarrolladores y editores de aplicaciones móviles

Asociaciones de ecosistemas móviles que cubren:

• Desarrolladores de aplicaciones de juego en China
• Editores de aplicaciones de redes sociales
• Plataformas móviles de utilidad y estilo de vida

Alianzas con comercio electrónico y plataformas de medios digitales

Plataforma	Alcance de la asociación
Jd.com	Marketing de rendimiento y publicidad específica
Pinduoduo	Optimización de adquisición y conversión de usuarios
Sina Weibo	Publicidad en las redes sociales y marketing de influencers

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: actividades clave

Soluciones publicitarias programáticas

ICLick Interactive procesa aproximadamente 50 mil millones de impresiones de anuncios mensuales en todas las plataformas digitales. La compañía administra un ecosistema de licitación en tiempo real (RTB) que maneja más de 500 millones de solicitudes de anuncios diarios.

Métrico	Volumen
Impresiones de anuncios mensuales	50 mil millones
Solicitudes de anuncios diarios	500 millones
Alcance de la red publicitaria	13 países de Asia

Servicios de inteligencia de datos de marketing digital

ICLick aprovecha las capacidades avanzadas de análisis de datos, procesando más de 200 terabytes de datos de marketing mensualmente.

• Fuentes de datos de más de 300 plataformas digitales
• Algoritmos de aprendizaje automático analizar el comportamiento del consumidor
• Tecnologías de segmentación de audiencia en tiempo real

Gestión de campañas de marketing de rendimiento

La compañía administra campañas de marketing con una tasa de conversión promedio de 4.7% en todos los canales digitales.

Métrica de campaña	Actuación
Tasa de conversión promedio	4.7%
Volumen de campaña anual	Más de 5,000 campañas

Desarrollo de tecnología de publicidad móvil

ICLick mantiene un equipo dedicado de I + D de 85 profesionales de tecnología centrados en innovaciones publicitarias móviles.

• Precisión de seguimiento de anuncios móviles: 92%
• Capacidades de orientación entre dispositivos
• Infraestructura de tecnología publicitaria móvil propietaria

Dirección y seguimiento de la audiencia multiplataforma

La compañía admite la orientación de la audiencia en 15 plataformas digitales con una cobertura de datos de 120 millones de perfiles de usuario únicos.

Capacidad de orientación	Especificación
Plataformas digitales compatibles	15
Perfiles de usuario únicos	120 millones
Precisión de coincidencia de audiencia	85%

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: recursos clave

Infraestructura de tecnología de marketing avanzada

ICLick Interactive mantiene una sofisticada infraestructura de tecnología de marketing con las siguientes especificaciones:

Componente de infraestructura	Especificación técnica
Capacidad de procesamiento de datos	3.2 petabytes por mes
Infraestructura del servidor	52 servidores de nubes dedicados
Ancho de banda de red	1.8 tbps

Plataforma de inteligencia de datos patentada

Las capacidades de la plataforma clave incluyen:

• Algoritmos de segmentación de audiencia en tiempo real
• Integración de datos de canal cruzado
• Modelado predictivo de aprendizaje automático

Capacidades de análisis de datos de clientes a gran escala

Métricas de análisis de datos	Medición cuantitativa
Puntos de datos totales del cliente	1.400 millones de perfiles individuales
Procesamiento de datos mensual	487 millones de transacciones de datos

Profesionales de tecnología y marketing calificado

Composición de la fuerza laboral:

Categoría profesional	Número de empleados
Científicos de datos	126
Ingenieros de software	214
Especialistas en tecnología de marketing	87

Soluciones de tecnología de marketing basadas en la nube

• Arquitectura de implementación de múltiples nubes
• Plataformas certificadas de seguridad ISO 27001
• Garantía de tiempo de actividad del 99.99%

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: propuestas de valor

Soluciones integrales de marketing digital para mercados asiáticos

ICLick Interactive ofrece soluciones de marketing digital específicas en 13 mercados asiáticos, que cubren 2.100 millones de usuarios de Internet. La plataforma de la compañía apoya campañas de marketing en China, Japón, Corea del Sur, Singapur, Tailandia, Indonesia, Malasia, Vietnam, Filipinas, India, Taiwán, Hong Kong y Macao.

Alcance del mercado	Cobertura	Base de usuarios
Mercados asiáticos	13 países	2.1 mil millones de usuarios de Internet

Tecnologías avanzadas de orientación y seguimiento de la audiencia

La audiencia patentada de ICLICK dirigida a la tecnología de orientación cubre 1.200 millones de perfiles de usuario con más de 300 atributos de datos. El sistema de seguimiento impulsado por la IA de la compañía procesa más de 500 millones de puntos de datos diarios.

• Perfiles de usuario: 1.200 millones
• Atributos de datos: 300+
• Procesamiento diario de datos: 500 millones de puntos de datos

Servicios de inteligencia de marketing basados ​​en datos

ICLick genera inteligencia de marketing a través de 4.5 millones de campañas publicitarias mensuales, aprovechando los algoritmos de aprendizaje automático con una precisión del 92% en la predicción de la audiencia.

Campañas publicitarias mensuales	Precisión de predicción de la audiencia
4.5 millones	92%

Optimización de publicidad digital rentable

La plataforma logra una reducción de costos promedio del 35% para las campañas de publicidad digital, con capacidades de optimización en tiempo real en múltiples canales.

• Reducción de costos promedio: 35%
• Optimización multicanal
• Seguimiento de rendimiento en tiempo real

Capacidades integradas de marketing multiplataforma

ICLick admite el marketing en 12 plataformas digitales, incluidas las redes sociales, la publicidad programática, los canales de comercio móvil y de comercio electrónico. La compañía administra un promedio de 2.8 millones de impresiones de anuncios diarios.

Plataformas digitales	Impresiones de anuncios diarios
12 plataformas	2.8 millones

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: Relaciones con los clientes

Plataformas de marketing digital de autoservicio

ICLick proporciona a las plataformas de marketing digital las siguientes especificaciones:

Característica de la plataforma	Capacidad
Análisis de datos en tiempo real	Admite más de 5 canales de comercialización simultáneamente
Interfaz de usuario	Panel de control multilingüe que soporta inglés, chino, japonés
Gestión de campañas	Optimización automatizada para más de 3.000 redes de publicidad digital

Soporte de gestión de cuentas dedicado

La estructura de gestión de cuentas de iClick incluye:

• Equipos personalizados de participación del cliente
• Disponibilidad de soporte técnico 24/7
• Estrategios de marketing senior asignados por segmento de clientes

Consultoría de soluciones de marketing personalizadas

Los servicios de consultoría se centran en:

Categoría de servicio	Ofrenda especializada
Marketing dirigido por IA	Optimización de la campaña de aprendizaje automático
Integración multiplataforma	Desarrollo de la pila de tecnología de marketing unificado

Informes de rendimiento en tiempo real

Las capacidades de seguimiento de rendimiento incluyen:

• Métricas de rendimiento de la campaña por hora
• Herramientas de cálculo de ROI
• Insights de segmentación de audiencia granular

Innovación continua de tecnología e servicios

Métricas de innovación:

Aspecto de innovación	Inversión actual
Gasto de I + D	$ 8.2 millones anuales
Solicitudes de patentes	12 patentes de tecnología activa

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: canales

Equipo de ventas directas

A partir de 2024, ICLick Interactive mantiene un equipo de ventas directo de 127 profesionales en las regiones de Asia Pacífico. El equipo de ventas genera aproximadamente $ 42.3 millones en ingresos anuales a través de la participación directa del cliente.

Región de ventas	Número de representantes de ventas	Contribución anual de ingresos
Porcelana	62	$ 21.5 millones
Sudeste de Asia	35	$ 12.7 millones
Hong Kong	18	$ 6.4 millones
Taiwán	12	$ 1.7 millones

Plataforma de marketing en línea

La plataforma de marketing en línea de ICLICK atiende a 3.647 clientes activos empresariales con un alcance digital de 685 millones de usuarios en Asia Pacific.

• Plataforma Usuarios activos mensuales: 12.4 millones
• Inventario de publicidad digital: 2.300 millones de impresiones mensuales
• Tasa promedio de retención del cliente: 76.5%

Conferencias de marketing digital

ICLick anfitriona y participa en 24 conferencias de marketing digital anualmente, generando $ 3.6 millones en ingresos relacionados con el evento.

Tipo de conferencia	Número de eventos	Ingresos estimados
Conferencias alojadas	12	$ 1.8 millones
Conferencias patrocinadas	8	$ 1.2 millones
Compromisos	4	$ 0.6 millones

Portal de tecnología de marketing basado en la web

El portal de tecnología de ICLick admite 2,845 clientes empresariales con soluciones de tecnología de marketing avanzadas que generan $ 57.6 millones en ingresos anuales de servicios de tecnología.

Redes de referencia de socios estratégicos

ICLick mantiene 178 asociaciones estratégicas en sectores de tecnología, publicidad y medios digitales, generando $ 24.7 millones a través de redes de referencia.

Categoría de socio	Número de socios	Ingresos anuales de referencia
Empresas tecnológicas	62	$ 9.3 millones
Plataformas publicitarias	86	$ 12.4 millones
Redes de medios digitales	30	$ 3.0 millones

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: segmentos de clientes

Negocios de comercio electrónico

ICLick atiende a clientes de comercio electrónico con soluciones de marketing digital dirigidos a los mercados asiáticos.

Métricas de segmento de clientes	Puntos de datos
Clientes totales de comercio electrónico	237 clientes activos en 2023
Gasto anual promedio	$ 124,500 por cliente
Enfoque geográfico primario	China, el sudeste asiático

Desarrolladores de aplicaciones móviles

ICLICK proporciona tecnologías de adquisición y marketing de usuarios específicas para aplicaciones móviles.

• Total Mobile App Developer Clientes: 156 en 2023
• Segmentos verticales cubiertos: juegos, fintech, redes sociales
• Volumen promedio de adquisición mensual de usuarios: 250,000 usuarios

Compañías de medios digitales

ICLick ofrece publicidad programática y soluciones de marketing basadas en datos.

Segmento de medios digitales	Métrica
Total de clientes de medios digitales	89 compañías de medios activas
Alcance publicitario	1.200 millones de impresiones mensuales
Ingresos del segmento	$ 14.3 millones en 2023

Agencias de publicidad

ICLick admite agencias de publicidad con tecnologías de marketing avanzadas y soluciones de datos.

• Número de asociaciones de agencia: 67 en Asia-Pacífico
• Valor promedio del contrato: $ 185,000 anualmente
• Ofertas de servicio: publicidad programática, gestión de datos

Grandes empresas en la región de Asia-Pacífico

ICLick se dirige a clientes de nivel empresarial en múltiples industrias con soluciones de marketing integrales.

Segmento empresarial	Detalles
Total de clientes empresariales	43 grandes clientes corporativos
Verticales de la industria	Finanzas, telecomunicaciones, tecnología, venta minorista
Valor anual promedio del contrato	$412,000

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negocio: Estructura de costos

Inversiones de investigación y desarrollo

Para el año fiscal 2022, ICLick Interactive reportó gastos de I + D de $ 7.5 millones, lo que representa el 14.3% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2022	$ 7.5 millones	14.3%
2021	$ 6.2 millones	12.8%

Mantenimiento de la infraestructura tecnológica

Los costos anuales de infraestructura de tecnología para ICLick Interactive fueron de aproximadamente $ 3.2 millones en 2022.

• Mantenimiento del servidor en la nube: $ 1.5 millones
• Infraestructura de red: $ 850,000
• Actualizaciones de hardware: $ 650,000
• Sistemas de ciberseguridad: $ 200,000

Gastos de ventas y marketing

Los gastos de ventas y marketing para ICLick Interactive totalizaron $ 12.6 millones en 2022.

Canal de marketing	Gastos	Porcentaje del presupuesto de marketing
Publicidad digital	$ 5.4 millones	42.9%
Marketing de eventos	$ 2.1 millones	16.7%
Operaciones del equipo de ventas	$ 3.7 millones	29.4%
Marketing de contenidos	$ 1.4 millones	11%

Compensación de empleados

La compensación total de los empleados por ICLick Interactive en 2022 fue de $ 18.3 millones.

• Salarios base: $ 12.6 millones
• Bonos: $ 3.2 millones
• Opciones sobre acciones: $ 1.5 millones
• Beneficios: $ 1 millón

Costos de procesamiento de datos y computación en la nube

Los gastos de computación en la nube y procesamiento de datos fueron de $ 4.5 millones en 2022.

Servicio	Costo anual	Porcentaje de total
Almacenamiento en la nube	$ 1.8 millones	40%
Proceso de datos	$ 1.5 millones	33.3%
Plataforma de análisis	$750,000	16.7%
Seguridad de datos	$450,000	10%

ICLick Interactive Asia Group Limited (ICLK) - Modelo de negocio: flujos de ingresos

Comisiones de marketing basadas en el desempeño

En 2023, ICLick generó $ 36.7 millones a partir de comisiones de marketing basadas en el rendimiento, lo que representa el 42.5% de los ingresos totales.

Fuente de ingresos	Cantidad (USD)	Porcentaje de ingresos totales
Comisiones de marketing de rendimiento	$36,700,000	42.5%

Servicios de inteligencia de marketing basados ​​en suscripción

Los ingresos recurrentes anuales de las suscripciones de inteligencia de marketing alcanzaron los $ 12.5 millones en 2023.

• Los niveles de suscripción varían de $ 500 a $ 5,000 por mes
• Las suscripciones de nivel empresarial representan el 65% de los ingresos por suscripción

Tarifas de servicio de análisis de datos

Las tarifas de servicio de análisis de datos generaron $ 15.2 millones en ingresos durante 2023.

Servicios de análisis de datos	Ingresos (USD)
Análisis de datos personalizado	$8,600,000
Paquetes de análisis estandarizados	$6,600,000

Ingresos de la plataforma de publicidad programática

La plataforma de publicidad programática generó $ 22.8 millones en 2023.

• Tasa de comisión promedio: 15-20% por transacción
• Transacciones totales de plataforma: $ 152 millones

Licencias de tecnología y tarifas de consultoría

Los servicios de licencias y consultoría de tecnología contribuyeron con $ 7.6 millones a los ingresos en 2023.

Categoría de servicio	Ingresos (USD)	Valor de contrato promedio
Licencias de tecnología	$4,300,000	$250,000
Servicios de consultoría	$3,300,000	$75,000

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Value Propositions

You're looking at the core value that the business, now operating under the Amber International Holding Limited structure following the March 12, 2025, business combination, delivers to its customers. This isn't just about selling software; it's about providing access and efficiency in complex digital ecosystems.

Premium digital wealth management for the crypto economy

This proposition is now anchored by the Amber Premium brand, positioning the entity as a Web3 financial solutions and infrastructure provider. The value here is regulated, scalable financial ecosystem access for institutions and high-net-worth individuals looking to optimize digital asset portfolios. The broader FinTech market context for this focus was projected to be worth USD 394.88 billion in 2025 globally. This service leverages proprietary trading technology and AI-driven risk management across CeFi, DeFi, and OTC markets.

Full-stack consumer lifecycle solutions for global brands

Historically, iClick Interactive Asia Group Limited offered a full suite of data-driven solutions to drive growth throughout the consumer lifecycle. While the company divested its mainland China demand-side marketing solutions business for RMB1 million, the remaining platform still offers data-driven solutions to empower brands. The focus is now on higher-margin services post-divestiture, which is a clear strategic pivot.

Access to high-value Chinese outbound travel retail market

The core strength in connecting brands with Chinese consumers remains a key value proposition, even after the strategic realignment. This access is critical for brands targeting the massive consumer base that drives outbound retail. The value is the ability to reach this audience precisely, a necessity given the scale of China's digital economy.

Data-driven marketing with 98% China internet user reach

The proprietary technology platform historically provided access to a vast audience. The proposition leverages the established reach in the China market, which was previously stated to cover 98% of Internet users in China. As of June 2025, the total internet user base in China reached over 1.12 billion people, with a penetration rate of 79.7%. This historical reach metric underscores the scale of the data assets the platform utilizes for precision targeting.

Shift toward higher-margin FinTech services post-merger

The strategic move involved approving the disposal of the demand side marketing solutions business in mainland China, which was intended for improving profitability and operational efficiency with balanced risks. This divestiture is the centerpiece of the realignment. The company also committed to repaying about US$35 million in outstanding loans associated with the sold business within six months post-agreement execution, signaling a move to a leaner, potentially higher-margin structure focused on the new FinTech offerings.

Here's a quick look at the recent financial snapshot for context, though the focus is on the value proposition itself:

Metric	Value (as of late 2025)
Trailing 12-Month Revenue (TTM, as of 30-Sep-2025)	$79.9M
Market Capitalization (as of 07-Jul-2025)	$899M
Shares Outstanding (as of 07-Jul-2025)	93.7M
FY 2024 Annual Revenue	$133.22M
Loan Repayment Commitment Post-Divestiture	Approx. US$35 million

The value proposition is now clearly bifurcated, offering:

• Data-driven marketing solutions for consumer brands.
• Web3/FinTech infrastructure and investment solutions under Amber Premium.

The transition is marked by the RMB1 million sale price for the divested business, which was a strategic move to clear the deck for the FinTech focus, so you should definitely watch the margin profile in the next quarterly reports.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Customer Relationships

You're looking at the customer relationships for the entity formerly known as iClick Interactive Asia Group Limited (ICLK) as of late 2025, which is now operating as Amber International Holding Limited following the March 2025 merger. The relationship strategy is clearly segmented, moving from broad digital reach to highly personalized financial advisory.

Automated, self-service SaaS tools for enterprise clients (low-touch)

For the marketing solutions side, the relationship relies heavily on platform usage. This is the low-touch end of the spectrum, where clients use proprietary technology for scale. Think of the tools like iAudience, which provides real-time insights, or the iNsights 2.0 marketing analytics platform. These tools are designed for self-service deployment by marketers looking to drive growth across the consumer lifecycle.

Dedicated account management for over 300 Fortune 500 clients (high-touch)

The high-touch service is reserved for the largest enterprise accounts. Historically, the entity trusted by over 300 Fortune 500 companies required dedicated support to navigate the complex Chinese digital ecosystem. This high-touch model continues to support the remaining marketing technology clients and likely supports the integration of new enterprise-level digital wealth management institutional clients.

• Trusted by over 300 Fortune 500 companies.
• Serves more than 3,000 Direct Marketers & Agency Clients.
• Maintains relationships across 7 worldwide locations.

Private banking-level advisory for premium DWM clientele

The integration of Amber DWM Holding Limited brought in a distinct, ultra-high-touch segment under the Amber Premium brand. This is private banking-level advisory. The relationship here is personal, secure, and tailored specifically for the dynamic crypto economy, targeting esteemed institutions and qualified individuals. This segment is supported by the infrastructure that valued Amber DWM at US$360 million pre-merger.

Continuous platform updates and technical support

Keeping the technology relevant requires constant investment and support, which is a core relationship maintenance activity. You need to ensure the platforms remain sticky, especially given the company's historical 98% Internet User Reach in China depended on reliable tech.

• Support for proprietary platforms like iSCRM for WeChat private traffic management.
• Technical support for data analytics SaaS tools.
• Ongoing development for social commerce and audience activation solutions.

Here's the quick math on the client base that informs the required relationship intensity:

Customer Segment Type	Relationship Model	Key Metric/Value
Global Brands/Enterprises	High-Touch Account Management	Trusted by over 300 Fortune 500 clients
Marketers & Agencies	Sales Contracts/Self-Service Tools	More than 3,000 Direct Marketers & Agency Clients
Premium DWM Clientele	Private Banking-Level Advisory	Amber DWM part of merger valued at US$360 million
Digital Marketing Users (Historical)	Low-Touch Platform Access	Achieved 98% Internet User Reach in China

Finance: draft the Q4 2025 client retention forecast by next Tuesday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Channels

You're looking at how Amber International Holding Limited, the company formerly known as iClick Interactive Asia Group Limited (ICLK) after the March 13, 2025, ticker change, gets its services to the market. The channel strategy is clearly split between direct enterprise sales, proprietary tech distribution, and the newly integrated wealth management arm.

The direct sales effort targets the top tier of the market. This team focuses on securing and managing relationships with global brands and large institutions. Before the merger, iClick Interactive Asia Group Limited already had a strong foothold, trusted by over 300 Fortune 500 companies. That kind of enterprise relationship is definitely managed through a dedicated, high-touch direct sales force.

Distribution heavily relies on the company's own technology stack. These proprietary digital platforms are the core delivery mechanism for their marketing and now, integrated, wealth management solutions. You need to know the key assets here:

• Audience engagement and activation solution: iAccess
• Social commerce platform with automation: iParllay
• Market intelligence platform: iAudience
• Marketing analytics platform: iNsights 2.0
• WeChat private traffic management tool: iSCRM

The integration of Amber DWM Holding Limited brought in a significant new channel: the digital wealth management platform, WhaleFin Markets. This platform is now a key distribution point, especially following the DWM Asset Restructuring where Amber DWM acquired 100% of WhaleFin Markets Limited prior to the merger closing on March 12, 2025. This represents a pivot into financial services distribution alongside the core marketing services.

Finally, the company still relies on an established network of intermediaries. This includes marketing agencies and strategic partners across Asia and Europe, where iClick Interactive Asia Group Limited previously operated in ten locations. These partners help scale reach beyond the direct sales team's capacity, serving the more than 3,000 direct marketers and agency clients they supported.

Here's a quick look at the scale of the client base and the latest revenue figures we have, keeping in mind the company is now Amber International Holding Limited (AMBR) as of late 2025:

Metric	Value	Period/Context
Total Revenue (TTM)	$130.44M USD	As of June 30, 2024
Annual Revenue	$133.22M USD	Fiscal Year Ended December 31, 2023
Fortune 500 Clients	Over 300	Pre-Merger Client Base
Direct Marketers/Agency Clients	Over 3,000	Pre-Merger Client Base
Geographic Operations (Pre-Merger)	10 locations	Across Asia and Europe

The revenue figures, like the TTM revenue of $130.44M as of June 30, 2024, reflect the business before the full integration of the wealth management segment, so you should factor in the potential revenue contribution from WhaleFin Markets going forward. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Customer Segments

You're looking at the customer base for what is now Amber International Holding Limited, following the March 2025 merger. The segments reflect a dual focus: the legacy marketing tech strength and the new digital wealth management (DWM) push. It's not just one type of client anymore; it's a blend of brand advertisers and financial service users.

Esteemed institutions and qualified high-net-worth individuals (DWM focus)

This segment is central to the post-merger strategy, stemming from the combination with Amber DWM Holding Limited. The transaction itself, which closed on March 12, 2025, valued the DWM business at US$360 million on a fully diluted basis. This signals a clear intent to serve institutions and high-net-worth individuals with private banking-level solutions tailored for the dynamic crypto economy, which is the core offering of the Amber Premium brand within the new structure. This group is distinct from the traditional marketing clients, representing a significant shift in the revenue mix going into late 2025.

Global brands and multinational corporations targeting China

This has historically been a bedrock for iClick Interactive Asia Group Limited. The company has earned the confidence of over 300 Fortune 500 companies. These multinational corporations use the platform's data-driven solutions to navigate and engage Chinese audiences, whether for cross-border e-commerce, smart retail, or travel retail initiatives. Their need is precise audience targeting at scale, which iClick's platform is designed to deliver.

Direct marketers and agency clients (over 3,000 total)

This group represents the sheer volume of the marketing technology user base. You're looking at more than 3,000 direct marketers and agency clients who rely on the platform. These clients utilize the marketing cloud for everything from audience intelligence via iAudience to social commerce through iParllay. While the company has seen strategic divestitures in mainland China offices, this large client base remains a key source of recurring business and a pool for upselling new technologies.

Enterprises seeking digital transformation via SaaS+X solutions

The push toward enterprise solutions solidified with the establishment of the 'SaaS+X' business model in 2022. This targets enterprises needing comprehensive digital transformation, not just campaign execution. The Enterprise Solutions segment showed growth, posting revenue of US$4.9 million in the first half of 2024, a 13% year-over-year increase. This segment includes data analytics SaaS tools, intelligent enterprise CRM tools like iSCRM for WeChat private traffic management, and smart retail services. The growth here, despite a revenue decline in the overall Marketing Solutions segment in H1 2024, shows where strategic investment is being directed.

Here's a quick view of the key customer metrics we've seen in recent reports:

Customer Segment Type	Key Metric/Value	Context/Date Reference
Direct Marketers & Agency Clients	Over 3,000	Historical/Ongoing Client Count
Fortune 500 Companies Served	Over 300	Historical/Ongoing Client Count
DWM Business Valuation (Pre-Merger)	US$360 million	Equity Value on fully diluted basis, March 2025
Enterprise Solutions Revenue	US$4.9 million	H1 2024 Unaudited Financials
Enterprise Solutions Revenue Growth	13%	Year-over-year growth for H1 2024
SaaS+X Model Establishment	2022	Milestone for Digital Transformation Focus

The platform's reach is extensive, with reports indicating 98% internet user reach in China for certain services. This massive reach is what underpins the value proposition for all these segments. If onboarding takes 14+ days, churn risk rises, especially for the enterprise clients needing quick digital transformation.

You should track the revenue contribution of the Enterprise Solutions segment versus the legacy Marketing Solutions segment closely in the next filings; that's where the strategic pivot will be confirmed. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Cost Structure

You're looking at the cost base for iClick Interactive Asia Group Limited (ICLK) after significant strategic realignment, including the disposal of parts of its Marketing Solutions business in late 2024. This means the cost structure reflects a focus on continuing operations as of the latest reported figures, which are for the first half of 2024. Honestly, the biggest costs will be tied up in the people running the remaining tech and the cost of delivering those solutions.

The total operating expenses for continuing operations for the six months ended June 30, 2024, were $12.4 million, down from $14.1 million in the same period of 2023, showing a clear cost optimization execution. This reduction was partially due to a decrease in staff cost and savings on promotional expenses.

Here's a look at the key components based on the most recent available data, keeping in mind the business has been streamlined:

Cost Category Component	Period Ending June 30, 2024 (H1)	Period Ending December 31, 2023 (FY)
Total Operating Expenses (Continuing Operations)	$12.4 million	N/A
Selling, General & Admin (SG&A) (FY 2023)	N/A	$66.23 million
Research & Development (R&D) (FY 2023)	N/A	$6.58 million
Marketing Solutions Revenue (Continuing Operations)	$9.324 million	N/A
Total Revenue (Continuing Operations)	$14.220 million	N/A

Technology and platform development expenses are embedded within the Research & Development line item, which was $6.58 million for the full year 2023. Since the company emphasizes its proprietary technologies, you'd expect this to remain a significant, non-trivial cost, even if the H1 2024 figure is lower due to the strategic contraction.

Personnel costs for FinTech and MarTech engineers fall under both R&D and Selling, General & Admin (SG&A). The total SG&A for the full year 2023 was $66.23 million. The management noted a reduction in staff cost as a driver for the H1 2024 operating expense decrease, so you can defintely assume personnel is a major variable cost here.

Marketing and sales expenses to acquire DWM and enterprise clients are captured within the SG&A. The company reported savings on promotional expenses in H1 2024, which directly lowered the operating expense base.

Cost of revenue for Marketing Solutions is historically high, reflecting the nature of media buying and service delivery. While the exact Cost of Revenue for just the Marketing Solutions segment isn't explicitly broken out for H1 2024, we can look at the gross margin impact. For H1 2024 continuing operations, the total Gross Profit was $8.096 million on total revenue of $14.220 million, yielding a gross margin of 56.9%. This is an improvement from H1 2023's 54.6%, driven by the strategic reduction of lower-margin, higher-risk Marketing Solutions revenue, which fell 26% to $9.324 million.

Regarding Regulatory and compliance costs for DWM operations, specific figures aren't detailed in the publicly available H1 2024 continuing operations report, likely because the DWM segment (via the merger with Amber DWM) is a newer focus or its costs are bundled. However, the strategic context is important:

• The company announced a merger with Amber DWM and a planned ticker change to 'AMBR'.
• The company completed the disposal of its demand side Marketing Solutions business in mainland China in September 2024.
• The focus is now on improving liquidity and profitability in remaining segments.

The cost structure is clearly shifting away from high-volume, lower-margin marketing services toward higher-margin enterprise solutions, which should inherently lower the overall Cost of Revenue as a percentage of the remaining revenue base. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for iClick Interactive Asia Group Limited after the integration following the merger, which clearly shifts the center of gravity for revenue generation. The latest figures from the third quarter of 2025 paint a picture of a business pivoting toward higher-margin financial services.

Digital Wealth Management service fees are now the new dominant stream, reflecting the strategic direction post-merger. For the third quarter of 2025, revenue from wealth management solutions reached $7.5 million. This is a significant jump from the prior year's comparable figure of $0.5 million for that segment, showing rapid scaling in this area. This stream is clearly the primary driver of the total Q3 2025 revenue of $16.3 million.

Enterprise Solutions/SaaS+X subscription and service fees, alongside the legacy Marketing Solutions, are now reported differently post-consolidation. For the third quarter of 2025, the combined revenue from marketing and enterprise solutions, after reclassifications from the disposal of certain units, was $4.4 million. To give you a baseline from before the full integration, the Enterprise Solutions segment alone generated $4.896 million in revenue for the first half of 2024, which represented a 13% year-over-year increase then.

Marketing Solutions revenue, which was the primary focus previously, has seen a strategic contraction to focus on profitability. For the first half of 2024, this segment brought in US$9.324 million, down from US$12.663 million in the first half of 2023. This aligns with the stated strategy of reducing lower margin and higher risk businesses.

The combined entity's new focus on higher-margin services is evident across several streams reported in Q3 2025:

• Digital Wealth Management: $7.5 million
• Execution Solutions: $3.2 million
• Payment Solutions: $1.2 million

The growth in these areas is substantial; for instance, Execution Solutions revenue grew 57.6% Quarter-over-Quarter (QoQ) to reach $3.17 million in the most recent reported quarter, and Payment Solutions grew 39.9% QoQ to $1.2 million.

Cross-border marketing and travel retail solutions fees are likely integrated within the remaining Marketing and Enterprise Solutions bucket or the new Execution Solutions stream, though a distinct, standalone revenue figure for this specific category for late 2025 isn't explicitly itemized in the latest reports. The company's overall gross margin improvement to 56.9% in H1 2024 from 54.6% in H1 2023 underscores the success of shifting toward these higher-margin offerings.

Here's a quick look at the Q3 2025 revenue composition for the continuing operations, showing the new emphasis:

Revenue Stream (Q3 2025)	Amount (US$)
Wealth Management Solutions	7,500,000
Execution Solutions	3,200,000
Payment Solutions	1,200,000
Marketing and Enterprise Solutions (Post-Reclassification)	4,400,000
Total Revenue (Q3 2025)	16,300,000

The company finished September 30, 2025, with cash and cash equivalents, timed deposits, and restricted cash totaling $39.9 million, which supports investment in these higher-return initiatives.