iClick Interactive Asia Group Limited (ICLK): Business Model Canvas

In der dynamischen Landschaft des digitalen Marketings erweist sich iClick Interactive Asia Group Limited (ICLK) als Kraftpaket und revolutioniert die Art und Weise, wie Unternehmen mit Zielgruppen im gesamten asiatischen digitalen Ökosystem in Kontakt treten. Durch den Einsatz modernster Technologie und datengesteuerter Erkenntnisse verwandelt dieses innovative Unternehmen komplexe Marketingherausforderungen in strategische Chancen und bietet umfassende Lösungen, die Marken über intelligente, leistungsoptimierte Plattformen nahtlos mit ihren Zielkunden verbinden. Ihr einzigartiges Geschäftsmodell stellt einen anspruchsvollen Ansatz für digitale Werbung dar, der über traditionelle Marketingparadigmen hinausgeht und durch fortschrittliches Zielgruppen-Targeting, plattformübergreifende Funktionen und intelligente Datenintelligenzdienste Mehrwert schafft.

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Wichtige Partnerschaften

Zusammenarbeit mit großen digitalen Werbeplattformen

iClick Interactive unterhält strategische Partnerschaften mit:

Plattform	Einzelheiten zur Partnerschaft
Baidu	Zertifizierter Marketingpartner mit Zugriff auf programmatisches Werbeinventar
Tencent	Integrierte Marketinglösungen für WeChat und andere Tencent-Ökosystemplattformen
Alibaba	Datengesteuerte Werbekooperation in den digitalen Marketingnetzwerken von Alibaba

Strategische Partnerschaften mit chinesischen Technologieunternehmen

Zu den wichtigsten Technologiekooperationen gehören:

• Bytedance – Plattformübergreifende Werbeintegration
• Kuaishou – Performance-Marketing-Partnerschaften
• Xiaomi – Lösungen für mobile Werbung und Nutzerakquise

Partnerschaften mit Datenanalyse- und Marketingtechnologieunternehmen

Partner	Technologiefokus
Nielsen	Erweiterte Funktionen zur Zielgruppenmessung und -ausrichtung
Salesforce	Integration von CRM und Marketingautomatisierung
Adobe	Marketing-Cloud- und Datenmanagementlösungen

Beziehungen zu Entwicklern und Herausgebern mobiler Apps

Partnerschaften im Bereich mobiler Ökosysteme umfassen:

• Gaming-App-Entwickler in China
• Herausgeber von Social-Media-Anwendungen
• Mobile Utility- und Lifestyle-Plattformen

Allianzen mit E-Commerce- und digitalen Medienplattformen

Plattform	Umfang der Partnerschaft
JD.com	Performance-Marketing und gezielte Werbung
Pinduoduo	Benutzerakquise und Conversion-Optimierung
Sina Weibo	Social-Media-Werbung und Influencer-Marketing

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Hauptaktivitäten

Programmatische Werbelösungen

iClick Interactive verarbeitet monatlich etwa 50 Milliarden Anzeigenimpressionen auf digitalen Plattformen. Das Unternehmen verwaltet ein Echtzeit-Gebots-Ökosystem (RTB), das täglich über 500 Millionen Anzeigenanfragen verarbeitet.

Metrisch	Lautstärke
Monatliche Anzeigenimpressionen	50 Milliarden
Tägliche Anzeigenanfragen	500 Millionen
Reichweite des Werbenetzwerks	13 Länder in Asien

Datenintelligenzdienste für digitales Marketing

iClick nutzt fortschrittliche Datenanalysefunktionen und verarbeitet monatlich über 200 Terabyte an Marketingdaten.

• Datenquellen von über 300 digitalen Plattformen
• Algorithmen des maschinellen Lernens analysieren das Verbraucherverhalten
• Technologien zur Zielgruppensegmentierung in Echtzeit

Performance-Marketing-Kampagnenmanagement

Das Unternehmen verwaltet Marketingkampagnen mit einer durchschnittlichen Conversion-Rate von 4,7 % über alle digitalen Kanäle.

Kampagnenmetrik	Leistung
Durchschnittliche Conversion-Rate	4.7%
Jährliches Kampagnenvolumen	Über 5.000 Kampagnen

Entwicklung mobiler Werbetechnologie

iClick verfügt über ein engagiertes Forschungs- und Entwicklungsteam von 85 Technologieexperten, die sich auf Innovationen im Bereich der mobilen Werbung konzentrieren.

• Tracking-Genauigkeit mobiler Anzeigen: 92 %
• Geräteübergreifende Targeting-Funktionen
• Proprietäre mobile Ad-Tech-Infrastruktur

Plattformübergreifendes Zielgruppen-Targeting und -Tracking

Das Unternehmen unterstützt das Zielgruppen-Targeting auf 15 digitalen Plattformen mit einer Datenabdeckung von 120 Millionen einzigartigen Benutzerprofilen.

Targeting-Fähigkeit	Spezifikation
Unterstützte digitale Plattformen	15
Einzigartige Benutzerprofile	120 Millionen
Präzision beim Zielgruppen-Matching	85%

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Marketing-Technologie-Infrastruktur

iClick Interactive unterhält eine hochentwickelte Marketing-Technologie-Infrastruktur mit den folgenden Spezifikationen:

Infrastrukturkomponente	Technische Spezifikation
Datenverarbeitungskapazität	3,2 Petabyte pro Monat
Serverinfrastruktur	52 dedizierte Cloud-Server
Netzwerkbandbreite	1,8 Tbit/s

Proprietäre Data-Intelligence-Plattform

Zu den wichtigsten Plattformfunktionen gehören:

• Algorithmen zur Zielgruppensegmentierung in Echtzeit
• Kanalübergreifende Datenintegration
• Vorhersagemodellierung durch maschinelles Lernen

Umfangreiche Funktionen zur Kundendatenanalyse

Datenanalyse-Metriken	Quantitative Messung
Gesamtzahl der Kundendatenpunkte	1,4 Milliarden Einzelprofile
Monatliche Datenverarbeitung	487 Millionen Datentransaktionen

Qualifizierte Technologie- und Marketingexperten

Zusammensetzung der Belegschaft:

Professionelle Kategorie	Anzahl der Mitarbeiter
Datenwissenschaftler	126
Software-Ingenieure	214
Spezialisten für Marketingtechnologie	87

Cloudbasierte Marketing-Technologielösungen

• Multi-Cloud-Bereitstellungsarchitektur
• ISO 27001-sicherheitszertifizierte Plattformen
• 99,99 % Verfügbarkeitsgarantie

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Wertversprechen

Umfassende digitale Marketinglösungen für asiatische Märkte

iClick Interactive bietet zielgerichtete digitale Marketinglösungen in 13 asiatischen Märkten und deckt 2,1 Milliarden Internetnutzer ab. Die Plattform des Unternehmens unterstützt Marketingkampagnen in China, Japan, Südkorea, Singapur, Thailand, Indonesien, Malaysia, Vietnam, den Philippinen, Indien, Taiwan, Hongkong und Macau.

Marktreichweite	Abdeckung	Benutzerbasis
Asiatische Märkte	13 Länder	2,1 Milliarden Internetnutzer

Fortschrittliche Zielgruppen-Targeting- und Tracking-Technologien

Die proprietäre Zielgruppen-Targeting-Technologie von iClick deckt 1,2 Milliarden Benutzerprofile mit über 300 Datenattributen ab. Das KI-gesteuerte Trackingsystem des Unternehmens verarbeitet täglich über 500 Millionen Datenpunkte.

• Benutzerprofile: 1,2 Milliarden
• Datenattribute: 300+
• Tägliche Datenverarbeitung: 500 Millionen Datenpunkte

Datengesteuerte Marketing-Intelligence-Dienste

iClick generiert Marketinginformationen durch 4,5 Millionen monatliche Werbekampagnen und nutzt dabei maschinelle Lernalgorithmen mit einer Genauigkeit von 92 % bei der Zielgruppenvorhersage.

Monatliche Werbekampagnen	Genauigkeit der Zielgruppenvorhersage
4,5 Millionen	92%

Kostengünstige digitale Werbeoptimierung

Die Plattform erreicht eine durchschnittliche Kostenreduzierung von 35 % für digitale Werbekampagnen und bietet Echtzeit-Optimierungsfunktionen über mehrere Kanäle hinweg.

• Durchschnittliche Kostensenkung: 35 %
• Multi-Channel-Optimierung
• Echtzeit-Leistungsverfolgung

Integrierte plattformübergreifende Marketingfunktionen

iClick unterstützt Marketing auf 12 digitalen Plattformen, darunter soziale Medien, programmatische Werbung, Mobilgeräte und E-Commerce-Kanäle. Das Unternehmen verwaltet durchschnittlich 2,8 Millionen tägliche Ad Impressions.

Digitale Plattformen	Tägliche Anzeigenimpressionen
12 Plattformen	2,8 Millionen

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Kundenbeziehungen

Self-Service-Plattformen für digitales Marketing

iClick bietet digitale Marketingplattformen mit den folgenden Spezifikationen:

Plattformfunktion	Fähigkeit
Echtzeit-Datenanalyse	Unterstützt mehr als 5 Marketingkanäle gleichzeitig
Benutzeroberfläche	Mehrsprachiges Dashboard mit Unterstützung für Englisch, Chinesisch und Japanisch
Kampagnenmanagement	Automatisierte Optimierung für über 3.000 digitale Werbenetzwerke

Dedizierter Support für die Kontoverwaltung

Die Kontoverwaltungsstruktur von iClick umfasst:

• Personalisierte Kundenengagement-Teams
• Technischer Support rund um die Uhr verfügbar
• Zugeordnete leitende Marketingstrategen pro Kundensegment

Maßgeschneiderte Marketinglösungsberatung

Die Beratungsleistungen konzentrieren sich auf:

Servicekategorie	Spezialisiertes Angebot
KI-gesteuertes Marketing	Kampagnenoptimierung durch maschinelles Lernen
Plattformübergreifende Integration	Entwicklung eines einheitlichen Marketing-Technologie-Stacks

Echtzeit-Leistungsberichte

Zu den Leistungsverfolgungsfunktionen gehören:

• Stündliche Kennzahlen zur Kampagnenleistung
• ROI-Berechnungstools
• Detaillierte Einblicke in die Zielgruppensegmentierung

Kontinuierliche Technologie- und Serviceinnovation

Innovationskennzahlen:

Innovationsaspekt	Aktuelle Investition
F&E-Ausgaben	8,2 Millionen US-Dollar pro Jahr
Patentanmeldungen	12 aktive Technologiepatente

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Ab 2024 unterhält iClick Interactive ein Direktvertriebsteam von 127 Fachleuten in den Regionen Asien-Pazifik. Das Vertriebsteam erwirtschaftet durch direkte Kundeneinbindung einen Jahresumsatz von rund 42,3 Millionen US-Dollar.

Vertriebsregion	Anzahl der Vertriebsmitarbeiter	Jährlicher Umsatzbeitrag
China	62	21,5 Millionen US-Dollar
Südostasien	35	12,7 Millionen US-Dollar
Hongkong	18	6,4 Millionen US-Dollar
Taiwan	12	1,7 Millionen US-Dollar

Online-Marketing-Plattform

Die Online-Marketingplattform von iClick bedient 3.647 aktive Unternehmenskunden mit einer digitalen Reichweite von 685 Millionen Nutzern im gesamten asiatisch-pazifischen Raum.

• Monatlich aktive Nutzer der Plattform: 12,4 Millionen
• Digitales Werbeinventar: 2,3 Milliarden monatliche Impressionen
• Durchschnittliche Kundenbindungsrate: 76,5 %

Digitale Marketingkonferenzen

iClick veranstaltet und nimmt jährlich an 24 digitalen Marketingkonferenzen teil und erwirtschaftet veranstaltungsbezogene Einnahmen in Höhe von 3,6 Millionen US-Dollar.

Konferenztyp	Anzahl der Ereignisse	Geschätzter Umsatz
Gehostete Konferenzen	12	1,8 Millionen US-Dollar
Gesponserte Konferenzen	8	1,2 Millionen US-Dollar
Vortragsverpflichtungen	4	0,6 Millionen US-Dollar

Webbasiertes Marketing-Technologie-Portal

Das Technologieportal von iClick unterstützt 2.845 Unternehmenskunden mit fortschrittlichen Marketing-Technologielösungen und generiert einen jährlichen Technologiedienstleistungsumsatz von 57,6 Millionen US-Dollar.

Strategische Partner-Empfehlungsnetzwerke

iClick unterhält 178 strategische Partnerschaften in den Bereichen Technologie, Werbung und digitale Medien und generiert durch Empfehlungsnetzwerke 24,7 Millionen US-Dollar.

Partnerkategorie	Anzahl der Partner	Jährlicher Empfehlungsumsatz
Technologieunternehmen	62	9,3 Millionen US-Dollar
Werbeplattformen	86	12,4 Millionen US-Dollar
Digitale Mediennetzwerke	30	3,0 Millionen US-Dollar

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Kundensegmente

E-Commerce-Unternehmen

iClick bedient E-Commerce-Kunden mit digitalen Marketinglösungen für asiatische Märkte.

Kennzahlen zum Kundensegment	Datenpunkte
Gesamtzahl der E-Commerce-Kunden	237 aktive Kunden im Jahr 2023
Durchschnittliche jährliche Ausgaben	124.500 $ pro Kunde
Primärer geografischer Fokus	China, Südostasien

Entwickler mobiler Apps

iClick bietet gezielte Nutzerakquise- und Marketingtechnologien für mobile Anwendungen.

• Gesamtzahl der Kunden von Entwicklern mobiler Apps: 156 im Jahr 2023
• Abgedeckte vertikale Segmente: Gaming, Fintech, Social Media
• Durchschnittliches monatliches Benutzerakquisevolumen: 250.000 Benutzer

Digitale Medienunternehmen

iClick bietet programmatische Werbung und datengesteuerte Marketinglösungen.

Segment Digitale Medien	Metriken
Gesamtzahl der Kunden für digitale Medien	89 aktive Medienunternehmen
Werbereichweite	1,2 Milliarden monatliche Impressionen
Umsatz aus Segment	14,3 Millionen US-Dollar im Jahr 2023

Werbeagenturen

iClick unterstützt Werbeagenturen mit fortschrittlichen Marketingtechnologien und Datenlösungen.

• Anzahl der Agenturpartnerschaften: 67 im Asien-Pazifik-Raum
• Durchschnittlicher Vertragswert: 185.000 USD pro Jahr
• Leistungsangebote: Programmatic Advertising, Datenmanagement

Große Unternehmen im asiatisch-pazifischen Raum

iClick richtet sich mit umfassenden Marketinglösungen an Unternehmenskunden aus verschiedenen Branchen.

Unternehmenssegment	Details
Gesamtzahl der Unternehmenskunden	43 große Firmenkunden
Branchenvertikale	Finanzen, Telekommunikation, Technologie, Einzelhandel
Durchschnittlicher jährlicher Vertragswert	$412,000

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungsinvestitionen

Für das Geschäftsjahr 2022 meldete iClick Interactive Forschungs- und Entwicklungskosten in Höhe von 7,5 Millionen US-Dollar, was 14,3 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2022	7,5 Millionen Dollar	14.3%
2021	6,2 Millionen US-Dollar	12.8%

Wartung der Technologieinfrastruktur

Die jährlichen Kosten für die Technologieinfrastruktur für iClick Interactive beliefen sich im Jahr 2022 auf etwa 3,2 Millionen US-Dollar.

• Wartung des Cloud-Servers: 1,5 Millionen US-Dollar
• Netzwerkinfrastruktur: 850.000 US-Dollar
• Hardware-Upgrades: 650.000 $
• Cybersicherheitssysteme: 200.000 US-Dollar

Vertriebs- und Marketingkosten

Die Vertriebs- und Marketingausgaben für iClick Interactive beliefen sich im Jahr 2022 auf insgesamt 12,6 Millionen US-Dollar.

Marketingkanal	Kosten	Prozentsatz des Marketingbudgets
Digitale Werbung	5,4 Millionen US-Dollar	42.9%
Eventmarketing	2,1 Millionen US-Dollar	16.7%
Betrieb des Vertriebsteams	3,7 Millionen US-Dollar	29.4%
Content-Marketing	1,4 Millionen US-Dollar	11%

Mitarbeitervergütung

Die Gesamtvergütung der Mitarbeiter für iClick Interactive belief sich im Jahr 2022 auf 18,3 Millionen US-Dollar.

• Grundgehälter: 12,6 Millionen US-Dollar
• Boni: 3,2 Millionen US-Dollar
• Aktienoptionen: 1,5 Millionen US-Dollar
• Vorteile: 1 Million US-Dollar

Kosten für Cloud Computing und Datenverarbeitung

Die Kosten für Cloud Computing und Datenverarbeitung beliefen sich im Jahr 2022 auf 4,5 Millionen US-Dollar.

Service	Jährliche Kosten	Prozentsatz der Gesamtsumme
Cloud-Speicher	1,8 Millionen US-Dollar	40%
Datenverarbeitung	1,5 Millionen Dollar	33.3%
Analytics-Plattform	$750,000	16.7%
Datensicherheit	$450,000	10%

iClick Interactive Asia Group Limited (ICLK) – Geschäftsmodell: Einnahmequellen

Leistungsbasierte Marketingprovisionen

Im Jahr 2023 generierte iClick 36,7 Millionen US-Dollar aus leistungsbasierten Marketingprovisionen, was 42,5 % des Gesamtumsatzes entspricht.

Einnahmequelle	Betrag (USD)	Prozentsatz des Gesamtumsatzes
Performance-Marketing-Provisionen	$36,700,000	42.5%

Abonnementbasierte Marketing Intelligence Services

Der jährliche wiederkehrende Umsatz aus Marketing-Intelligence-Abonnements erreichte im Jahr 2023 12,5 Millionen US-Dollar.

• Die Abonnementstufen liegen zwischen 500 und 5.000 US-Dollar pro Monat
• Abonnements auf Unternehmensebene machen 65 % des Abonnementumsatzes aus

Gebühren für Datenanalyse-Services

Die Gebühren für Datenanalysedienste generierten im Jahr 2023 einen Umsatz von 15,2 Millionen US-Dollar.

Datenanalysedienste	Umsatz (USD)
Benutzerdefinierte Datenanalyse	$8,600,000
Standardisierte Analytics-Pakete	$6,600,000

Einnahmen aus programmatischen Werbeplattformen

Die programmatische Werbeplattform erwirtschaftete im Jahr 2023 22,8 Millionen US-Dollar.

• Durchschnittlicher Provisionssatz: 15-20 % pro Transaktion
• Gesamttransaktionen der Plattform: 152 Millionen US-Dollar

Technologielizenzierungs- und Beratungsgebühren

Technologielizenzierungs- und Beratungsdienstleistungen trugen im Jahr 2023 7,6 Millionen US-Dollar zum Umsatz bei.

Servicekategorie	Umsatz (USD)	Durchschnittlicher Vertragswert
Technologielizenzierung	$4,300,000	$250,000
Beratungsleistungen	$3,300,000	$75,000

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Value Propositions

You're looking at the core value that the business, now operating under the Amber International Holding Limited structure following the March 12, 2025, business combination, delivers to its customers. This isn't just about selling software; it's about providing access and efficiency in complex digital ecosystems.

Premium digital wealth management for the crypto economy

This proposition is now anchored by the Amber Premium brand, positioning the entity as a Web3 financial solutions and infrastructure provider. The value here is regulated, scalable financial ecosystem access for institutions and high-net-worth individuals looking to optimize digital asset portfolios. The broader FinTech market context for this focus was projected to be worth USD 394.88 billion in 2025 globally. This service leverages proprietary trading technology and AI-driven risk management across CeFi, DeFi, and OTC markets.

Full-stack consumer lifecycle solutions for global brands

Historically, iClick Interactive Asia Group Limited offered a full suite of data-driven solutions to drive growth throughout the consumer lifecycle. While the company divested its mainland China demand-side marketing solutions business for RMB1 million, the remaining platform still offers data-driven solutions to empower brands. The focus is now on higher-margin services post-divestiture, which is a clear strategic pivot.

Access to high-value Chinese outbound travel retail market

The core strength in connecting brands with Chinese consumers remains a key value proposition, even after the strategic realignment. This access is critical for brands targeting the massive consumer base that drives outbound retail. The value is the ability to reach this audience precisely, a necessity given the scale of China's digital economy.

Data-driven marketing with 98% China internet user reach

The proprietary technology platform historically provided access to a vast audience. The proposition leverages the established reach in the China market, which was previously stated to cover 98% of Internet users in China. As of June 2025, the total internet user base in China reached over 1.12 billion people, with a penetration rate of 79.7%. This historical reach metric underscores the scale of the data assets the platform utilizes for precision targeting.

Shift toward higher-margin FinTech services post-merger

The strategic move involved approving the disposal of the demand side marketing solutions business in mainland China, which was intended for improving profitability and operational efficiency with balanced risks. This divestiture is the centerpiece of the realignment. The company also committed to repaying about US$35 million in outstanding loans associated with the sold business within six months post-agreement execution, signaling a move to a leaner, potentially higher-margin structure focused on the new FinTech offerings.

Here's a quick look at the recent financial snapshot for context, though the focus is on the value proposition itself:

Metric	Value (as of late 2025)
Trailing 12-Month Revenue (TTM, as of 30-Sep-2025)	$79.9M
Market Capitalization (as of 07-Jul-2025)	$899M
Shares Outstanding (as of 07-Jul-2025)	93.7M
FY 2024 Annual Revenue	$133.22M
Loan Repayment Commitment Post-Divestiture	Approx. US$35 million

The value proposition is now clearly bifurcated, offering:

• Data-driven marketing solutions for consumer brands.
• Web3/FinTech infrastructure and investment solutions under Amber Premium.

The transition is marked by the RMB1 million sale price for the divested business, which was a strategic move to clear the deck for the FinTech focus, so you should definitely watch the margin profile in the next quarterly reports.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Customer Relationships

You're looking at the customer relationships for the entity formerly known as iClick Interactive Asia Group Limited (ICLK) as of late 2025, which is now operating as Amber International Holding Limited following the March 2025 merger. The relationship strategy is clearly segmented, moving from broad digital reach to highly personalized financial advisory.

Automated, self-service SaaS tools for enterprise clients (low-touch)

For the marketing solutions side, the relationship relies heavily on platform usage. This is the low-touch end of the spectrum, where clients use proprietary technology for scale. Think of the tools like iAudience, which provides real-time insights, or the iNsights 2.0 marketing analytics platform. These tools are designed for self-service deployment by marketers looking to drive growth across the consumer lifecycle.

Dedicated account management for over 300 Fortune 500 clients (high-touch)

The high-touch service is reserved for the largest enterprise accounts. Historically, the entity trusted by over 300 Fortune 500 companies required dedicated support to navigate the complex Chinese digital ecosystem. This high-touch model continues to support the remaining marketing technology clients and likely supports the integration of new enterprise-level digital wealth management institutional clients.

• Trusted by over 300 Fortune 500 companies.
• Serves more than 3,000 Direct Marketers & Agency Clients.
• Maintains relationships across 7 worldwide locations.

Private banking-level advisory for premium DWM clientele

The integration of Amber DWM Holding Limited brought in a distinct, ultra-high-touch segment under the Amber Premium brand. This is private banking-level advisory. The relationship here is personal, secure, and tailored specifically for the dynamic crypto economy, targeting esteemed institutions and qualified individuals. This segment is supported by the infrastructure that valued Amber DWM at US$360 million pre-merger.

Continuous platform updates and technical support

Keeping the technology relevant requires constant investment and support, which is a core relationship maintenance activity. You need to ensure the platforms remain sticky, especially given the company's historical 98% Internet User Reach in China depended on reliable tech.

• Support for proprietary platforms like iSCRM for WeChat private traffic management.
• Technical support for data analytics SaaS tools.
• Ongoing development for social commerce and audience activation solutions.

Here's the quick math on the client base that informs the required relationship intensity:

Customer Segment Type	Relationship Model	Key Metric/Value
Global Brands/Enterprises	High-Touch Account Management	Trusted by over 300 Fortune 500 clients
Marketers & Agencies	Sales Contracts/Self-Service Tools	More than 3,000 Direct Marketers & Agency Clients
Premium DWM Clientele	Private Banking-Level Advisory	Amber DWM part of merger valued at US$360 million
Digital Marketing Users (Historical)	Low-Touch Platform Access	Achieved 98% Internet User Reach in China

Finance: draft the Q4 2025 client retention forecast by next Tuesday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Channels

You're looking at how Amber International Holding Limited, the company formerly known as iClick Interactive Asia Group Limited (ICLK) after the March 13, 2025, ticker change, gets its services to the market. The channel strategy is clearly split between direct enterprise sales, proprietary tech distribution, and the newly integrated wealth management arm.

The direct sales effort targets the top tier of the market. This team focuses on securing and managing relationships with global brands and large institutions. Before the merger, iClick Interactive Asia Group Limited already had a strong foothold, trusted by over 300 Fortune 500 companies. That kind of enterprise relationship is definitely managed through a dedicated, high-touch direct sales force.

Distribution heavily relies on the company's own technology stack. These proprietary digital platforms are the core delivery mechanism for their marketing and now, integrated, wealth management solutions. You need to know the key assets here:

• Audience engagement and activation solution: iAccess
• Social commerce platform with automation: iParllay
• Market intelligence platform: iAudience
• Marketing analytics platform: iNsights 2.0
• WeChat private traffic management tool: iSCRM

The integration of Amber DWM Holding Limited brought in a significant new channel: the digital wealth management platform, WhaleFin Markets. This platform is now a key distribution point, especially following the DWM Asset Restructuring where Amber DWM acquired 100% of WhaleFin Markets Limited prior to the merger closing on March 12, 2025. This represents a pivot into financial services distribution alongside the core marketing services.

Finally, the company still relies on an established network of intermediaries. This includes marketing agencies and strategic partners across Asia and Europe, where iClick Interactive Asia Group Limited previously operated in ten locations. These partners help scale reach beyond the direct sales team's capacity, serving the more than 3,000 direct marketers and agency clients they supported.

Here's a quick look at the scale of the client base and the latest revenue figures we have, keeping in mind the company is now Amber International Holding Limited (AMBR) as of late 2025:

Metric	Value	Period/Context
Total Revenue (TTM)	$130.44M USD	As of June 30, 2024
Annual Revenue	$133.22M USD	Fiscal Year Ended December 31, 2023
Fortune 500 Clients	Over 300	Pre-Merger Client Base
Direct Marketers/Agency Clients	Over 3,000	Pre-Merger Client Base
Geographic Operations (Pre-Merger)	10 locations	Across Asia and Europe

The revenue figures, like the TTM revenue of $130.44M as of June 30, 2024, reflect the business before the full integration of the wealth management segment, so you should factor in the potential revenue contribution from WhaleFin Markets going forward. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Customer Segments

You're looking at the customer base for what is now Amber International Holding Limited, following the March 2025 merger. The segments reflect a dual focus: the legacy marketing tech strength and the new digital wealth management (DWM) push. It's not just one type of client anymore; it's a blend of brand advertisers and financial service users.

Esteemed institutions and qualified high-net-worth individuals (DWM focus)

This segment is central to the post-merger strategy, stemming from the combination with Amber DWM Holding Limited. The transaction itself, which closed on March 12, 2025, valued the DWM business at US$360 million on a fully diluted basis. This signals a clear intent to serve institutions and high-net-worth individuals with private banking-level solutions tailored for the dynamic crypto economy, which is the core offering of the Amber Premium brand within the new structure. This group is distinct from the traditional marketing clients, representing a significant shift in the revenue mix going into late 2025.

Global brands and multinational corporations targeting China

This has historically been a bedrock for iClick Interactive Asia Group Limited. The company has earned the confidence of over 300 Fortune 500 companies. These multinational corporations use the platform's data-driven solutions to navigate and engage Chinese audiences, whether for cross-border e-commerce, smart retail, or travel retail initiatives. Their need is precise audience targeting at scale, which iClick's platform is designed to deliver.

Direct marketers and agency clients (over 3,000 total)

This group represents the sheer volume of the marketing technology user base. You're looking at more than 3,000 direct marketers and agency clients who rely on the platform. These clients utilize the marketing cloud for everything from audience intelligence via iAudience to social commerce through iParllay. While the company has seen strategic divestitures in mainland China offices, this large client base remains a key source of recurring business and a pool for upselling new technologies.

Enterprises seeking digital transformation via SaaS+X solutions

The push toward enterprise solutions solidified with the establishment of the 'SaaS+X' business model in 2022. This targets enterprises needing comprehensive digital transformation, not just campaign execution. The Enterprise Solutions segment showed growth, posting revenue of US$4.9 million in the first half of 2024, a 13% year-over-year increase. This segment includes data analytics SaaS tools, intelligent enterprise CRM tools like iSCRM for WeChat private traffic management, and smart retail services. The growth here, despite a revenue decline in the overall Marketing Solutions segment in H1 2024, shows where strategic investment is being directed.

Here's a quick view of the key customer metrics we've seen in recent reports:

Customer Segment Type	Key Metric/Value	Context/Date Reference
Direct Marketers & Agency Clients	Over 3,000	Historical/Ongoing Client Count
Fortune 500 Companies Served	Over 300	Historical/Ongoing Client Count
DWM Business Valuation (Pre-Merger)	US$360 million	Equity Value on fully diluted basis, March 2025
Enterprise Solutions Revenue	US$4.9 million	H1 2024 Unaudited Financials
Enterprise Solutions Revenue Growth	13%	Year-over-year growth for H1 2024
SaaS+X Model Establishment	2022	Milestone for Digital Transformation Focus

The platform's reach is extensive, with reports indicating 98% internet user reach in China for certain services. This massive reach is what underpins the value proposition for all these segments. If onboarding takes 14+ days, churn risk rises, especially for the enterprise clients needing quick digital transformation.

You should track the revenue contribution of the Enterprise Solutions segment versus the legacy Marketing Solutions segment closely in the next filings; that's where the strategic pivot will be confirmed. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Cost Structure

You're looking at the cost base for iClick Interactive Asia Group Limited (ICLK) after significant strategic realignment, including the disposal of parts of its Marketing Solutions business in late 2024. This means the cost structure reflects a focus on continuing operations as of the latest reported figures, which are for the first half of 2024. Honestly, the biggest costs will be tied up in the people running the remaining tech and the cost of delivering those solutions.

The total operating expenses for continuing operations for the six months ended June 30, 2024, were $12.4 million, down from $14.1 million in the same period of 2023, showing a clear cost optimization execution. This reduction was partially due to a decrease in staff cost and savings on promotional expenses.

Here's a look at the key components based on the most recent available data, keeping in mind the business has been streamlined:

Cost Category Component	Period Ending June 30, 2024 (H1)	Period Ending December 31, 2023 (FY)
Total Operating Expenses (Continuing Operations)	$12.4 million	N/A
Selling, General & Admin (SG&A) (FY 2023)	N/A	$66.23 million
Research & Development (R&D) (FY 2023)	N/A	$6.58 million
Marketing Solutions Revenue (Continuing Operations)	$9.324 million	N/A
Total Revenue (Continuing Operations)	$14.220 million	N/A

Technology and platform development expenses are embedded within the Research & Development line item, which was $6.58 million for the full year 2023. Since the company emphasizes its proprietary technologies, you'd expect this to remain a significant, non-trivial cost, even if the H1 2024 figure is lower due to the strategic contraction.

Personnel costs for FinTech and MarTech engineers fall under both R&D and Selling, General & Admin (SG&A). The total SG&A for the full year 2023 was $66.23 million. The management noted a reduction in staff cost as a driver for the H1 2024 operating expense decrease, so you can defintely assume personnel is a major variable cost here.

Marketing and sales expenses to acquire DWM and enterprise clients are captured within the SG&A. The company reported savings on promotional expenses in H1 2024, which directly lowered the operating expense base.

Cost of revenue for Marketing Solutions is historically high, reflecting the nature of media buying and service delivery. While the exact Cost of Revenue for just the Marketing Solutions segment isn't explicitly broken out for H1 2024, we can look at the gross margin impact. For H1 2024 continuing operations, the total Gross Profit was $8.096 million on total revenue of $14.220 million, yielding a gross margin of 56.9%. This is an improvement from H1 2023's 54.6%, driven by the strategic reduction of lower-margin, higher-risk Marketing Solutions revenue, which fell 26% to $9.324 million.

Regarding Regulatory and compliance costs for DWM operations, specific figures aren't detailed in the publicly available H1 2024 continuing operations report, likely because the DWM segment (via the merger with Amber DWM) is a newer focus or its costs are bundled. However, the strategic context is important:

• The company announced a merger with Amber DWM and a planned ticker change to 'AMBR'.
• The company completed the disposal of its demand side Marketing Solutions business in mainland China in September 2024.
• The focus is now on improving liquidity and profitability in remaining segments.

The cost structure is clearly shifting away from high-volume, lower-margin marketing services toward higher-margin enterprise solutions, which should inherently lower the overall Cost of Revenue as a percentage of the remaining revenue base. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for iClick Interactive Asia Group Limited after the integration following the merger, which clearly shifts the center of gravity for revenue generation. The latest figures from the third quarter of 2025 paint a picture of a business pivoting toward higher-margin financial services.

Digital Wealth Management service fees are now the new dominant stream, reflecting the strategic direction post-merger. For the third quarter of 2025, revenue from wealth management solutions reached $7.5 million. This is a significant jump from the prior year's comparable figure of $0.5 million for that segment, showing rapid scaling in this area. This stream is clearly the primary driver of the total Q3 2025 revenue of $16.3 million.

Enterprise Solutions/SaaS+X subscription and service fees, alongside the legacy Marketing Solutions, are now reported differently post-consolidation. For the third quarter of 2025, the combined revenue from marketing and enterprise solutions, after reclassifications from the disposal of certain units, was $4.4 million. To give you a baseline from before the full integration, the Enterprise Solutions segment alone generated $4.896 million in revenue for the first half of 2024, which represented a 13% year-over-year increase then.

Marketing Solutions revenue, which was the primary focus previously, has seen a strategic contraction to focus on profitability. For the first half of 2024, this segment brought in US$9.324 million, down from US$12.663 million in the first half of 2023. This aligns with the stated strategy of reducing lower margin and higher risk businesses.

The combined entity's new focus on higher-margin services is evident across several streams reported in Q3 2025:

• Digital Wealth Management: $7.5 million
• Execution Solutions: $3.2 million
• Payment Solutions: $1.2 million

The growth in these areas is substantial; for instance, Execution Solutions revenue grew 57.6% Quarter-over-Quarter (QoQ) to reach $3.17 million in the most recent reported quarter, and Payment Solutions grew 39.9% QoQ to $1.2 million.

Cross-border marketing and travel retail solutions fees are likely integrated within the remaining Marketing and Enterprise Solutions bucket or the new Execution Solutions stream, though a distinct, standalone revenue figure for this specific category for late 2025 isn't explicitly itemized in the latest reports. The company's overall gross margin improvement to 56.9% in H1 2024 from 54.6% in H1 2023 underscores the success of shifting toward these higher-margin offerings.

Here's a quick look at the Q3 2025 revenue composition for the continuing operations, showing the new emphasis:

Revenue Stream (Q3 2025)	Amount (US$)
Wealth Management Solutions	7,500,000
Execution Solutions	3,200,000
Payment Solutions	1,200,000
Marketing and Enterprise Solutions (Post-Reclassification)	4,400,000
Total Revenue (Q3 2025)	16,300,000

The company finished September 30, 2025, with cash and cash equivalents, timed deposits, and restricted cash totaling $39.9 million, which supports investment in these higher-return initiatives.