ICLICK Interactive Asia Group Limited (ICLK): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do marketing digital, o ICLICK Interactive Asia Group Limited (ICLK) surge como uma potência, revolucionando como as empresas se conectam com o público em todo o ecossistema digital asiático. Ao alavancar a tecnologia de ponta e as idéias orientadas a dados, esta empresa inovadora transforma desafios de marketing complexos em oportunidades estratégicas, oferecendo soluções abrangentes que preenchem perfeitamente as marcas com seus consumidores-alvo por meio de plataformas inteligentes e otimizadas para o desempenho. Seu modelo de negócios exclusivo representa uma abordagem sofisticada da publicidade digital que vai além dos paradigmas de marketing tradicionais, criando valor por meio de segmentação avançada de público-alvo, recursos de plataforma cruzada e serviços inteligentes de inteligência de dados.

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: Parcerias -chave

Colaboração com grandes plataformas de publicidade digital

O iClick Interactive mantém parcerias estratégicas com:

Plataforma	Detalhes da parceria
Baidu	Parceiro de marketing certificado com acesso ao inventário de publicidade programática
Tencent	Soluções de marketing integradas no WeChat e em outras plataformas de ecossistemas tencentes
Alibaba	Colaboração publicitária orientada a dados nas redes de marketing digital da Alibaba

Parcerias estratégicas com empresas de tecnologia chinesas

As principais colaborações de tecnologia incluem:

• Bytedance - Integração de publicidade de plataforma cruzada
• KUaishou - Parcerias de marketing de desempenho
• Xiaomi - Publicidade móvel e soluções de aquisição de usuários

Parcerias com empresas de análise de dados e tecnologia de marketing

Parceiro	Foco em tecnologia
Nielsen	Recursos avançados de medição e segmentação do público
Salesforce	CRM e integração de automação de marketing
Adobe	Soluções de gerenciamento de nuvem e dados de marketing

Relacionamentos com desenvolvedores de aplicativos móveis e editores

As parcerias do ecossistema móvel cobrindo:

• Desenvolvedores de aplicativos para jogos na China
• Editores de aplicativos de mídia social
• Plataformas móveis de utilidade e estilo de vida

Alianças com plataformas de comércio eletrônico e de mídia digital

Plataforma	Escopo da parceria
JD.com	Marketing de desempenho e publicidade direcionada
Pinduoduo	Aquisição de usuários e otimização de conversão
Sina Weibo	Publicidade de mídia social e marketing de influenciadores

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: Atividades -chave

Soluções de publicidade programática

O iClick interativo processou aproximadamente 50 bilhões de impressões de anúncios mensalmente em plataformas digitais. A empresa gerencia um ecossistema de lances em tempo real (RTB) que lida com mais de 500 milhões de solicitações diárias de anúncios.

Métrica	Volume
Impressões mensais de anúncios	50 bilhões
Solicitações diárias de anúncios	500 milhões
Alcance da rede de publicidade	13 países na Ásia

Serviços de inteligência de dados de marketing digital

O ICLICK aproveita os recursos avançados de análise de dados, processando mais de 200 terabytes de dados de marketing mensalmente.

• Fontes de dados de mais de 300 plataformas digitais
• Algoritmos de aprendizado de máquina analisando o comportamento do consumidor
• Tecnologias de segmentação de público em tempo real

Gerenciamento de campanhas de marketing de desempenho

A empresa gerencia campanhas de marketing com uma taxa média de conversão de 4,7% nos canais digitais.

Métrica da campanha	Desempenho
Taxa de conversão média	4.7%
Volume anual de campanha	Mais de 5.000 campanhas

Desenvolvimento de tecnologia de publicidade móvel

O ICLICK mantém uma equipe de P&D dedicada de 85 profissionais de tecnologia focada em inovações de publicidade móvel.

• Precisão de rastreamento de anúncios para celular: 92%
• Recursos de direcionamento de dispositivos cruzados
• Infraestrutura técnica de anúncios móveis proprietária

Audiência de plataforma cruzada segmentação e rastreamento

A empresa suporta a segmentação de público -alvo em 15 plataformas digitais com uma cobertura de dados de 120 milhões de perfis de usuário exclusivos.

Capacidade de direcionamento	Especificação
Plataformas digitais suportadas	15
Perfis de usuário exclusivos	120 milhões
Audience Combation Precision	85%

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: Recursos -chave

Infraestrutura de tecnologia de marketing avançado

O ICLICK Interactive mantém uma sofisticada infraestrutura de tecnologia de marketing com as seguintes especificações:

Componente de infraestrutura	Especificação técnica
Capacidade de processamento de dados	3,2 petabytes por mês
Infraestrutura do servidor	52 servidores em nuvem dedicados
Largura de banda de rede	1.8 Tbps

Plataforma proprietária de inteligência de dados

Os principais recursos da plataforma incluem:

• Algoritmos de segmentação de público em tempo real
• Integração de dados entre canais
• Modelagem preditiva de aprendizado de máquina

Recursos de análise de dados de clientes em larga escala

Métricas de análise de dados	Medição quantitativa
Total de pontos de dados do cliente	1,4 bilhão de perfis individuais
Processamento mensal de dados	487 milhões de transações de dados

Profissionais qualificados de tecnologia e marketing

Composição da força de trabalho:

Categoria profissional	Número de funcionários
Cientistas de dados	126
Engenheiros de software	214
Especialistas em tecnologia de marketing	87

Soluções de tecnologia de marketing baseadas em nuvem

• Arquitetura de implantação de várias nuvens
• Plataformas certificadas de segurança ISO 27001
• 99,99% Garantia de tempo de atividade

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: proposições de valor

Soluções abrangentes de marketing digital para mercados asiáticos

O ICLICK Interactive fornece soluções de marketing digital direcionadas em 13 mercados asiáticos, cobrindo 2,1 bilhões de usuários da Internet. A plataforma da empresa suporta campanhas de marketing na China, Japão, Coréia do Sul, Cingapura, Tailândia, Indonésia, Malásia, Vietnã, Filipinas, Índia, Taiwan, Hong Kong e Macau.

Alcance do mercado	Cobertura	Base de usuários
Mercados asiáticos	13 países	2,1 bilhões de usuários da Internet

Tecnologias avançadas de segmentação e rastreamento de público -alvo

O público proprietário da ICLICK Technology cobre 1,2 bilhão de perfis de usuário com mais de 300 atributos de dados. O sistema de rastreamento orientado pela AI da empresa processa mais de 500 milhões de pontos de dados diários.

• Perfis de usuário: 1,2 bilhão
• Atributos de dados: 300+
• Processamento de dados diários: 500 milhões de pontos de dados

Serviços de inteligência de marketing orientados a dados

O ICLICK gera inteligência de marketing através de 4,5 milhões de campanhas publicitárias mensais, alavancando algoritmos de aprendizado de máquina com precisão de 92% na previsão do público.

Campanhas publicitárias mensais	Precisão da previsão do público
4,5 milhões	92%

Otimização de publicidade digital econômica

A plataforma atinge uma redução média de 35% para campanhas de publicidade digital, com recursos de otimização em tempo real em vários canais.

• Redução média de custo: 35%
• Otimização multicanal
• Rastreamento de desempenho em tempo real

Recursos de marketing integrados de plataforma cruzada

O ICLICK suporta o marketing em 12 plataformas digitais, incluindo mídias sociais, publicidade programática, canais móveis e de comércio eletrônico. A empresa gerencia uma média de 2,8 milhões de impressões diárias de anúncios.

Plataformas digitais	Impressões diárias de anúncios
12 plataformas	2,8 milhões

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: Relacionamentos do cliente

Plataformas de marketing digital de autoatendimento

O ICLICK fornece plataformas de marketing digital com as seguintes especificações:

Recurso da plataforma	Capacidade
Análise de dados em tempo real	Suporta mais de 5 canais de marketing simultaneamente
Interface do usuário	Painel multilíngue que suporta inglês, chinês, japonês
Gerenciamento de campanhas	Otimização automatizada para mais de 3.000 redes de publicidade digital

Suporte dedicado ao gerenciamento de contas

A estrutura de gerenciamento de contas da ICLICK inclui:

• Equipes personalizadas de engajamento de clientes
• Disponibilidade de suporte técnico 24/7
• Estrategistas sênior de marketing atribuídos por segmento de clientes

Consultoria de solução de marketing personalizada

Os serviços de consultoria se concentram em:

Categoria de serviço	Oferta especializada
Marketing orientado a IA	Machine Learning Campaign Optimization
Integração de plataforma cruzada	Desenvolvimento de pilha de tecnologia de marketing unificado

Relatórios de desempenho em tempo real

Os recursos de rastreamento de desempenho incluem:

• Métricas de desempenho de campanha por hora
• Ferramentas de cálculo de ROI
• Insights de segmentação de público granulares

Tecnologia contínua e inovação de serviço

Métricas de inovação:

Aspecto de inovação	Investimento atual
Despesas de P&D	US $ 8,2 milhões anualmente
Aplicações de patentes	12 patentes de tecnologia ativa

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: canais

Equipe de vendas diretas

A partir de 2024, a ICLICK Interactive mantém uma equipe de vendas direta de 127 profissionais nas regiões da Ásia -Pacífico. A equipe de vendas gera aproximadamente US $ 42,3 milhões em receita anual através do envolvimento direto do cliente.

Região de vendas	Número de representantes de vendas	Contribuição anual da receita
China	62	US $ 21,5 milhões
Sudeste Asiático	35	US $ 12,7 milhões
Hong Kong	18	US $ 6,4 milhões
Taiwan	12	US $ 1,7 milhão

Plataforma de marketing online

A plataforma de marketing on -line da ICLICK atende 3.647 clientes corporativos ativos com um alcance digital de 685 milhões de usuários em toda a Ásia -Pacífico.

• Usuários ativos mensais da plataforma: 12,4 milhões
• Inventário de publicidade digital: 2,3 bilhões de impressões mensais
• Taxa média de retenção de clientes: 76,5%

Conferências de marketing digital

O ICLICK hospeda e participa de 24 conferências de marketing digital anualmente, gerando US $ 3,6 milhões em receita relacionada ao evento.

Tipo de conferência	Número de eventos	Receita estimada
Conferências hospedadas	12	US $ 1,8 milhão
Conferências patrocinadas	8	US $ 1,2 milhão
Falando compromissos	4	US $ 0,6 milhão

Portal de tecnologia de marketing baseado na Web

O portal de tecnologia da ICLICK suporta 2.845 clientes corporativos com soluções avançadas de tecnologia de marketing, gerando US $ 57,6 milhões em receita anual de serviços de tecnologia.

Redes de referência de parceiro estratégico

O ICLICK mantém 178 setores estratégicos de parcerias em tecnologia, publicidade e mídia digital, gerando US $ 24,7 milhões por meio de redes de referência.

Categoria de parceiro	Número de parceiros	Receita anual de referência
Empresas de tecnologia	62	US $ 9,3 milhões
Plataformas de publicidade	86	US $ 12,4 milhões
Redes de mídia digital	30	US $ 3,0 milhões

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: segmentos de clientes

Negócios de comércio eletrônico

A ICLICK atende clientes de comércio eletrônico com soluções de marketing digital direcionadas aos mercados asiáticos.

Métricas de segmento de clientes	Pontos de dados
Total de clientes de comércio eletrônico	237 clientes ativos em 2023
Gasto médio anual	US $ 124.500 por cliente
Foco geográfico primário	China, sudeste da Ásia

Desenvolvedores de aplicativos móveis

O ICLICK fornece tecnologias de aquisição e marketing de usuários direcionadas para aplicativos móveis.

• Total Mobile App Developer Client: 156 em 2023
• Segmentos verticais cobertos: jogos, fintech, mídia social
• Volume médio mensal de aquisição de usuários: 250.000 usuários

Empresas de mídia digital

O ICLICK oferece soluções programáticas de publicidade e marketing orientadas a dados.

Segmento de mídia digital	Métricas
Total de clientes de mídia digital	89 empresas de mídia ativas
Alcance publicitário	1,2 bilhão de impressões mensais
Receita do segmento	US $ 14,3 milhões em 2023

Agências de publicidade

O ICLICK suporta agências de publicidade com tecnologias de marketing avançado e soluções de dados.

• Número de parcerias de agência: 67 na Ásia-Pacífico
• Valor médio do contrato: US $ 185.000 anualmente
• Ofertas de serviço: publicidade programática, gerenciamento de dados

Grandes empresas na região da Ásia-Pacífico

O ICLICK tem como alvo clientes de nível corporativo em vários setores com soluções abrangentes de marketing.

Segmento corporativo	Detalhes
Total de clientes corporativos	43 grandes clientes corporativos
Verticais da indústria	Finanças, telecomunicações, tecnologia, varejo
Valor médio anual do contrato	$412,000

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: estrutura de custos

Investimentos de pesquisa e desenvolvimento

Para o ano fiscal de 2022, a ICLick Interactive relatou despesas de P&D de US $ 7,5 milhões, representando 14,3% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2022	US $ 7,5 milhões	14.3%
2021	US $ 6,2 milhões	12.8%

Manutenção de infraestrutura de tecnologia

Os custos anuais de infraestrutura de tecnologia para o ICLICK Interactive foram de aproximadamente US $ 3,2 milhões em 2022.

• Manutenção do servidor em nuvem: US $ 1,5 milhão
• Infraestrutura de rede: US $ 850.000
• Atualizações de hardware: US $ 650.000
• Sistemas de segurança cibernética: US $ 200.000

Despesas de vendas e marketing

Os gastos com vendas e marketing para a ICLICK Interactive totalizaram US $ 12,6 milhões em 2022.

Canal de marketing	Despesa	Porcentagem de orçamento de marketing
Publicidade digital	US $ 5,4 milhões	42.9%
Marketing de eventos	US $ 2,1 milhões	16.7%
Operações da equipe de vendas	US $ 3,7 milhões	29.4%
Marketing de conteúdo	US $ 1,4 milhão	11%

Compensação dos funcionários

A compensação total dos funcionários para o ICLICK Interactive em 2022 foi de US $ 18,3 milhões.

• Salários base: US $ 12,6 milhões
• Bônus: US $ 3,2 milhões
• Opções de ações: US $ 1,5 milhão
• Benefícios: US $ 1 milhão

Custos de computação em nuvem e processamento de dados

As despesas com computação em nuvem e processamento de dados foram de US $ 4,5 milhões em 2022.

Serviço	Custo anual	Porcentagem de total
Armazenamento em nuvem	US $ 1,8 milhão	40%
Processamento de dados	US $ 1,5 milhão	33.3%
Plataforma de análise	$750,000	16.7%
Segurança de dados	$450,000	10%

ICLICK Interactive Asia Group Limited (ICLK) - Modelo de negócios: fluxos de receita

Comissões de marketing baseadas em desempenho

Em 2023, o ICLICK gerou US $ 36,7 milhões em comissões de marketing baseadas em desempenho, representando 42,5% da receita total.

Fonte de receita	Quantidade (USD)	Porcentagem da receita total
Comissões de marketing de desempenho	$36,700,000	42.5%

Serviços de inteligência de marketing baseados em assinatura

A receita recorrente anual das assinaturas de inteligência de marketing atingiu US $ 12,5 milhões em 2023.

• As camadas de assinatura variam de US $ 500 a US $ 5.000 por mês
• As assinaturas de nível corporativo representam 65% da receita de assinatura

Taxas de serviço de análise de dados

As taxas de serviço de análise de dados geraram US $ 15,2 milhões em receita durante 2023.

Serviços de análise de dados	Receita (USD)
Análise de dados personalizados	$8,600,000
Pacotes de análise padronizados	$6,600,000

Receitas programáticas da plataforma de publicidade

A plataforma de publicidade programática gerou US $ 22,8 milhões em 2023.

• Taxa média de comissão: 15-20% por transação
• Transações totais da plataforma: US $ 152 milhões

Taxas de licenciamento e consultoria de tecnologia

Os serviços de licenciamento e consultoria de tecnologia contribuíram com US $ 7,6 milhões para a receita em 2023.

Categoria de serviço	Receita (USD)	Valor médio do contrato
Licenciamento de tecnologia	$4,300,000	$250,000
Serviços de consultoria	$3,300,000	$75,000

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Value Propositions

You're looking at the core value that the business, now operating under the Amber International Holding Limited structure following the March 12, 2025, business combination, delivers to its customers. This isn't just about selling software; it's about providing access and efficiency in complex digital ecosystems.

Premium digital wealth management for the crypto economy

This proposition is now anchored by the Amber Premium brand, positioning the entity as a Web3 financial solutions and infrastructure provider. The value here is regulated, scalable financial ecosystem access for institutions and high-net-worth individuals looking to optimize digital asset portfolios. The broader FinTech market context for this focus was projected to be worth USD 394.88 billion in 2025 globally. This service leverages proprietary trading technology and AI-driven risk management across CeFi, DeFi, and OTC markets.

Full-stack consumer lifecycle solutions for global brands

Historically, iClick Interactive Asia Group Limited offered a full suite of data-driven solutions to drive growth throughout the consumer lifecycle. While the company divested its mainland China demand-side marketing solutions business for RMB1 million, the remaining platform still offers data-driven solutions to empower brands. The focus is now on higher-margin services post-divestiture, which is a clear strategic pivot.

Access to high-value Chinese outbound travel retail market

The core strength in connecting brands with Chinese consumers remains a key value proposition, even after the strategic realignment. This access is critical for brands targeting the massive consumer base that drives outbound retail. The value is the ability to reach this audience precisely, a necessity given the scale of China's digital economy.

Data-driven marketing with 98% China internet user reach

The proprietary technology platform historically provided access to a vast audience. The proposition leverages the established reach in the China market, which was previously stated to cover 98% of Internet users in China. As of June 2025, the total internet user base in China reached over 1.12 billion people, with a penetration rate of 79.7%. This historical reach metric underscores the scale of the data assets the platform utilizes for precision targeting.

Shift toward higher-margin FinTech services post-merger

The strategic move involved approving the disposal of the demand side marketing solutions business in mainland China, which was intended for improving profitability and operational efficiency with balanced risks. This divestiture is the centerpiece of the realignment. The company also committed to repaying about US$35 million in outstanding loans associated with the sold business within six months post-agreement execution, signaling a move to a leaner, potentially higher-margin structure focused on the new FinTech offerings.

Here's a quick look at the recent financial snapshot for context, though the focus is on the value proposition itself:

Metric	Value (as of late 2025)
Trailing 12-Month Revenue (TTM, as of 30-Sep-2025)	$79.9M
Market Capitalization (as of 07-Jul-2025)	$899M
Shares Outstanding (as of 07-Jul-2025)	93.7M
FY 2024 Annual Revenue	$133.22M
Loan Repayment Commitment Post-Divestiture	Approx. US$35 million

The value proposition is now clearly bifurcated, offering:

• Data-driven marketing solutions for consumer brands.
• Web3/FinTech infrastructure and investment solutions under Amber Premium.

The transition is marked by the RMB1 million sale price for the divested business, which was a strategic move to clear the deck for the FinTech focus, so you should definitely watch the margin profile in the next quarterly reports.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Customer Relationships

You're looking at the customer relationships for the entity formerly known as iClick Interactive Asia Group Limited (ICLK) as of late 2025, which is now operating as Amber International Holding Limited following the March 2025 merger. The relationship strategy is clearly segmented, moving from broad digital reach to highly personalized financial advisory.

Automated, self-service SaaS tools for enterprise clients (low-touch)

For the marketing solutions side, the relationship relies heavily on platform usage. This is the low-touch end of the spectrum, where clients use proprietary technology for scale. Think of the tools like iAudience, which provides real-time insights, or the iNsights 2.0 marketing analytics platform. These tools are designed for self-service deployment by marketers looking to drive growth across the consumer lifecycle.

Dedicated account management for over 300 Fortune 500 clients (high-touch)

The high-touch service is reserved for the largest enterprise accounts. Historically, the entity trusted by over 300 Fortune 500 companies required dedicated support to navigate the complex Chinese digital ecosystem. This high-touch model continues to support the remaining marketing technology clients and likely supports the integration of new enterprise-level digital wealth management institutional clients.

• Trusted by over 300 Fortune 500 companies.
• Serves more than 3,000 Direct Marketers & Agency Clients.
• Maintains relationships across 7 worldwide locations.

Private banking-level advisory for premium DWM clientele

The integration of Amber DWM Holding Limited brought in a distinct, ultra-high-touch segment under the Amber Premium brand. This is private banking-level advisory. The relationship here is personal, secure, and tailored specifically for the dynamic crypto economy, targeting esteemed institutions and qualified individuals. This segment is supported by the infrastructure that valued Amber DWM at US$360 million pre-merger.

Continuous platform updates and technical support

Keeping the technology relevant requires constant investment and support, which is a core relationship maintenance activity. You need to ensure the platforms remain sticky, especially given the company's historical 98% Internet User Reach in China depended on reliable tech.

• Support for proprietary platforms like iSCRM for WeChat private traffic management.
• Technical support for data analytics SaaS tools.
• Ongoing development for social commerce and audience activation solutions.

Here's the quick math on the client base that informs the required relationship intensity:

Customer Segment Type	Relationship Model	Key Metric/Value
Global Brands/Enterprises	High-Touch Account Management	Trusted by over 300 Fortune 500 clients
Marketers & Agencies	Sales Contracts/Self-Service Tools	More than 3,000 Direct Marketers & Agency Clients
Premium DWM Clientele	Private Banking-Level Advisory	Amber DWM part of merger valued at US$360 million
Digital Marketing Users (Historical)	Low-Touch Platform Access	Achieved 98% Internet User Reach in China

Finance: draft the Q4 2025 client retention forecast by next Tuesday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Channels

You're looking at how Amber International Holding Limited, the company formerly known as iClick Interactive Asia Group Limited (ICLK) after the March 13, 2025, ticker change, gets its services to the market. The channel strategy is clearly split between direct enterprise sales, proprietary tech distribution, and the newly integrated wealth management arm.

The direct sales effort targets the top tier of the market. This team focuses on securing and managing relationships with global brands and large institutions. Before the merger, iClick Interactive Asia Group Limited already had a strong foothold, trusted by over 300 Fortune 500 companies. That kind of enterprise relationship is definitely managed through a dedicated, high-touch direct sales force.

Distribution heavily relies on the company's own technology stack. These proprietary digital platforms are the core delivery mechanism for their marketing and now, integrated, wealth management solutions. You need to know the key assets here:

• Audience engagement and activation solution: iAccess
• Social commerce platform with automation: iParllay
• Market intelligence platform: iAudience
• Marketing analytics platform: iNsights 2.0
• WeChat private traffic management tool: iSCRM

The integration of Amber DWM Holding Limited brought in a significant new channel: the digital wealth management platform, WhaleFin Markets. This platform is now a key distribution point, especially following the DWM Asset Restructuring where Amber DWM acquired 100% of WhaleFin Markets Limited prior to the merger closing on March 12, 2025. This represents a pivot into financial services distribution alongside the core marketing services.

Finally, the company still relies on an established network of intermediaries. This includes marketing agencies and strategic partners across Asia and Europe, where iClick Interactive Asia Group Limited previously operated in ten locations. These partners help scale reach beyond the direct sales team's capacity, serving the more than 3,000 direct marketers and agency clients they supported.

Here's a quick look at the scale of the client base and the latest revenue figures we have, keeping in mind the company is now Amber International Holding Limited (AMBR) as of late 2025:

Metric	Value	Period/Context
Total Revenue (TTM)	$130.44M USD	As of June 30, 2024
Annual Revenue	$133.22M USD	Fiscal Year Ended December 31, 2023
Fortune 500 Clients	Over 300	Pre-Merger Client Base
Direct Marketers/Agency Clients	Over 3,000	Pre-Merger Client Base
Geographic Operations (Pre-Merger)	10 locations	Across Asia and Europe

The revenue figures, like the TTM revenue of $130.44M as of June 30, 2024, reflect the business before the full integration of the wealth management segment, so you should factor in the potential revenue contribution from WhaleFin Markets going forward. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Customer Segments

You're looking at the customer base for what is now Amber International Holding Limited, following the March 2025 merger. The segments reflect a dual focus: the legacy marketing tech strength and the new digital wealth management (DWM) push. It's not just one type of client anymore; it's a blend of brand advertisers and financial service users.

Esteemed institutions and qualified high-net-worth individuals (DWM focus)

This segment is central to the post-merger strategy, stemming from the combination with Amber DWM Holding Limited. The transaction itself, which closed on March 12, 2025, valued the DWM business at US$360 million on a fully diluted basis. This signals a clear intent to serve institutions and high-net-worth individuals with private banking-level solutions tailored for the dynamic crypto economy, which is the core offering of the Amber Premium brand within the new structure. This group is distinct from the traditional marketing clients, representing a significant shift in the revenue mix going into late 2025.

Global brands and multinational corporations targeting China

This has historically been a bedrock for iClick Interactive Asia Group Limited. The company has earned the confidence of over 300 Fortune 500 companies. These multinational corporations use the platform's data-driven solutions to navigate and engage Chinese audiences, whether for cross-border e-commerce, smart retail, or travel retail initiatives. Their need is precise audience targeting at scale, which iClick's platform is designed to deliver.

Direct marketers and agency clients (over 3,000 total)

This group represents the sheer volume of the marketing technology user base. You're looking at more than 3,000 direct marketers and agency clients who rely on the platform. These clients utilize the marketing cloud for everything from audience intelligence via iAudience to social commerce through iParllay. While the company has seen strategic divestitures in mainland China offices, this large client base remains a key source of recurring business and a pool for upselling new technologies.

Enterprises seeking digital transformation via SaaS+X solutions

The push toward enterprise solutions solidified with the establishment of the 'SaaS+X' business model in 2022. This targets enterprises needing comprehensive digital transformation, not just campaign execution. The Enterprise Solutions segment showed growth, posting revenue of US$4.9 million in the first half of 2024, a 13% year-over-year increase. This segment includes data analytics SaaS tools, intelligent enterprise CRM tools like iSCRM for WeChat private traffic management, and smart retail services. The growth here, despite a revenue decline in the overall Marketing Solutions segment in H1 2024, shows where strategic investment is being directed.

Here's a quick view of the key customer metrics we've seen in recent reports:

Customer Segment Type	Key Metric/Value	Context/Date Reference
Direct Marketers & Agency Clients	Over 3,000	Historical/Ongoing Client Count
Fortune 500 Companies Served	Over 300	Historical/Ongoing Client Count
DWM Business Valuation (Pre-Merger)	US$360 million	Equity Value on fully diluted basis, March 2025
Enterprise Solutions Revenue	US$4.9 million	H1 2024 Unaudited Financials
Enterprise Solutions Revenue Growth	13%	Year-over-year growth for H1 2024
SaaS+X Model Establishment	2022	Milestone for Digital Transformation Focus

The platform's reach is extensive, with reports indicating 98% internet user reach in China for certain services. This massive reach is what underpins the value proposition for all these segments. If onboarding takes 14+ days, churn risk rises, especially for the enterprise clients needing quick digital transformation.

You should track the revenue contribution of the Enterprise Solutions segment versus the legacy Marketing Solutions segment closely in the next filings; that's where the strategic pivot will be confirmed. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Cost Structure

You're looking at the cost base for iClick Interactive Asia Group Limited (ICLK) after significant strategic realignment, including the disposal of parts of its Marketing Solutions business in late 2024. This means the cost structure reflects a focus on continuing operations as of the latest reported figures, which are for the first half of 2024. Honestly, the biggest costs will be tied up in the people running the remaining tech and the cost of delivering those solutions.

The total operating expenses for continuing operations for the six months ended June 30, 2024, were $12.4 million, down from $14.1 million in the same period of 2023, showing a clear cost optimization execution. This reduction was partially due to a decrease in staff cost and savings on promotional expenses.

Here's a look at the key components based on the most recent available data, keeping in mind the business has been streamlined:

Cost Category Component	Period Ending June 30, 2024 (H1)	Period Ending December 31, 2023 (FY)
Total Operating Expenses (Continuing Operations)	$12.4 million	N/A
Selling, General & Admin (SG&A) (FY 2023)	N/A	$66.23 million
Research & Development (R&D) (FY 2023)	N/A	$6.58 million
Marketing Solutions Revenue (Continuing Operations)	$9.324 million	N/A
Total Revenue (Continuing Operations)	$14.220 million	N/A

Technology and platform development expenses are embedded within the Research & Development line item, which was $6.58 million for the full year 2023. Since the company emphasizes its proprietary technologies, you'd expect this to remain a significant, non-trivial cost, even if the H1 2024 figure is lower due to the strategic contraction.

Personnel costs for FinTech and MarTech engineers fall under both R&D and Selling, General & Admin (SG&A). The total SG&A for the full year 2023 was $66.23 million. The management noted a reduction in staff cost as a driver for the H1 2024 operating expense decrease, so you can defintely assume personnel is a major variable cost here.

Marketing and sales expenses to acquire DWM and enterprise clients are captured within the SG&A. The company reported savings on promotional expenses in H1 2024, which directly lowered the operating expense base.

Cost of revenue for Marketing Solutions is historically high, reflecting the nature of media buying and service delivery. While the exact Cost of Revenue for just the Marketing Solutions segment isn't explicitly broken out for H1 2024, we can look at the gross margin impact. For H1 2024 continuing operations, the total Gross Profit was $8.096 million on total revenue of $14.220 million, yielding a gross margin of 56.9%. This is an improvement from H1 2023's 54.6%, driven by the strategic reduction of lower-margin, higher-risk Marketing Solutions revenue, which fell 26% to $9.324 million.

Regarding Regulatory and compliance costs for DWM operations, specific figures aren't detailed in the publicly available H1 2024 continuing operations report, likely because the DWM segment (via the merger with Amber DWM) is a newer focus or its costs are bundled. However, the strategic context is important:

• The company announced a merger with Amber DWM and a planned ticker change to 'AMBR'.
• The company completed the disposal of its demand side Marketing Solutions business in mainland China in September 2024.
• The focus is now on improving liquidity and profitability in remaining segments.

The cost structure is clearly shifting away from high-volume, lower-margin marketing services toward higher-margin enterprise solutions, which should inherently lower the overall Cost of Revenue as a percentage of the remaining revenue base. Finance: draft 13-week cash view by Friday.

iClick Interactive Asia Group Limited (ICLK) - Canvas Business Model: Revenue Streams

You're looking at the revenue streams for iClick Interactive Asia Group Limited after the integration following the merger, which clearly shifts the center of gravity for revenue generation. The latest figures from the third quarter of 2025 paint a picture of a business pivoting toward higher-margin financial services.

Digital Wealth Management service fees are now the new dominant stream, reflecting the strategic direction post-merger. For the third quarter of 2025, revenue from wealth management solutions reached $7.5 million. This is a significant jump from the prior year's comparable figure of $0.5 million for that segment, showing rapid scaling in this area. This stream is clearly the primary driver of the total Q3 2025 revenue of $16.3 million.

Enterprise Solutions/SaaS+X subscription and service fees, alongside the legacy Marketing Solutions, are now reported differently post-consolidation. For the third quarter of 2025, the combined revenue from marketing and enterprise solutions, after reclassifications from the disposal of certain units, was $4.4 million. To give you a baseline from before the full integration, the Enterprise Solutions segment alone generated $4.896 million in revenue for the first half of 2024, which represented a 13% year-over-year increase then.

Marketing Solutions revenue, which was the primary focus previously, has seen a strategic contraction to focus on profitability. For the first half of 2024, this segment brought in US$9.324 million, down from US$12.663 million in the first half of 2023. This aligns with the stated strategy of reducing lower margin and higher risk businesses.

The combined entity's new focus on higher-margin services is evident across several streams reported in Q3 2025:

• Digital Wealth Management: $7.5 million
• Execution Solutions: $3.2 million
• Payment Solutions: $1.2 million

The growth in these areas is substantial; for instance, Execution Solutions revenue grew 57.6% Quarter-over-Quarter (QoQ) to reach $3.17 million in the most recent reported quarter, and Payment Solutions grew 39.9% QoQ to $1.2 million.

Cross-border marketing and travel retail solutions fees are likely integrated within the remaining Marketing and Enterprise Solutions bucket or the new Execution Solutions stream, though a distinct, standalone revenue figure for this specific category for late 2025 isn't explicitly itemized in the latest reports. The company's overall gross margin improvement to 56.9% in H1 2024 from 54.6% in H1 2023 underscores the success of shifting toward these higher-margin offerings.

Here's a quick look at the Q3 2025 revenue composition for the continuing operations, showing the new emphasis:

Revenue Stream (Q3 2025)	Amount (US$)
Wealth Management Solutions	7,500,000
Execution Solutions	3,200,000
Payment Solutions	1,200,000
Marketing and Enterprise Solutions (Post-Reclassification)	4,400,000
Total Revenue (Q3 2025)	16,300,000

The company finished September 30, 2025, with cash and cash equivalents, timed deposits, and restricted cash totaling $39.9 million, which supports investment in these higher-return initiatives.