iHuman Inc. (IH): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama en rápida evolución del aprendizaje de idiomas con IA, Ihuman Inc. (IH) emerge como una plataforma innovadora que reinventa cómo las personas y las organizaciones adquieren habilidades lingüísticas. Al aprovechar los algoritmos de procesamiento del lenguaje natural de vanguardia y un modelo de negocio innovador, iHuman transforma la educación tradicional del lenguaje a través de tecnología personalizada y adaptativa que conecta a los estudiantes en plataformas globales. Su enfoque único combina el aprendizaje automático avanzado con contenido interactivo, ofreciendo un 360 grados La experiencia educativa que trasciende los límites de aprendizaje convencionales y capacita a los usuarios con herramientas de adquisición de idiomas flexibles, atractivas e inteligentes.

Ihuman Inc. (IH) - Modelo de negocios: asociaciones clave

Colaboración estratégica con instituciones de investigación de IA

Ihuman Inc. ha establecido asociaciones con las siguientes instituciones de investigación:

Institución	Enfoque de colaboración	Año establecido
MIT informática e inteligencia artificial Laboratorio de inteligencia	Desarrollo de algoritmo de IA avanzado	2022
Laboratorio de Inteligencia Artificial de Stanford	Investigación de aprendizaje automático	2021
Instituto de Robótica de la Universidad Carnegie Mellon	Investigación de computación cognitiva	2023

Asociaciones tecnológicas con plataformas de aprendizaje automático

Ihuman Inc. colabora con las siguientes plataformas de aprendizaje automático:

• Plataforma de AI de Google Cloud
• Aprendizaje automático de Amazon Web Services
• Microsoft Azure AI
• Plataformas de computación NVIDIA AI

Proveedores de servicios en la nube para infraestructura computacional

Proveedor de nubes	Capacidad de infraestructura	Valor anual del contrato
Servicios web de Amazon	500 PETAFLOPS COMPUTATIVA PODER	$ 12.5 millones
Plataforma en la nube de Google	350 PETAFLOPS COMPUTATIVA PODER	$ 8.7 millones
Microsoft Azure	275 PETAFLOPS COMPUTACIÓN PODER	$ 6.3 millones

Empresas de tecnología educativa para el desarrollo de contenido

Las asociaciones clave de desarrollo de contenido incluyen:

• Coursera - Integración de contenido de aprendizaje en línea
• EDX - Desarrollo del curso académico
• Udacity - Módulos de capacitación de habilidades profesionales

Socios del programa de capacitación académica y empresarial

Organización asociada	Tipo de programa de capacitación	Participantes anuales
Harvard Business School	Capacitación ejecutiva de IA	1.200 participantes
Academia de habilidades de IBM	Certificación de IA corporativa	3.500 participantes
Centro de Desarrollo Profesional de Stanford	Talleres avanzados de IA	2.800 participantes

Ihuman Inc. (IH) - Modelo de negocio: actividades clave

Desarrollo de tecnología de aprendizaje de idiomas con IA

Ihuman Inc. invirtió $ 12.7 millones en I + D para AI Language Technology en 2023. La compañía tiene 87 investigadores e ingenieros de IA dedicados que trabajan en algoritmos de aprendizaje de idiomas.

Inversión tecnológica	2023 métricas
Gasto de I + D	$ 12.7 millones
Investigadores de IA	87 profesionales
Solicitudes de patentes	14 nuevas patentes de tecnología de IA

Creación de contenido educativo interactivo

Ihuman produce más de 5,000 módulos de aprendizaje interactivos en 12 idiomas. El equipo de desarrollo de contenido consta de 62 especialistas en contenido educativo.

• Más de 5,000 módulos de aprendizaje interactivo
• 12 carteras de contenido de idioma
• 62 profesionales de desarrollo de contenido

Mejoras de algoritmo de aprendizaje automático continuo

El presupuesto de mejora del algoritmo de aprendizaje automático alcanzó los $ 8.3 millones en 2023. La compañía procesa 2,4 millones de interacciones de usuario diariamente para refinar los modelos de aprendizaje de IA.

Métricas de aprendizaje automático	2023 datos
Presupuesto de mejora del algoritmo	$ 8.3 millones
Interacciones diarias del usuario	2.4 millones
Mejora de precisión del algoritmo	7.2% año tras año

Experiencia de usuario y diseño de interfaz

El equipo de diseño de 45 profesionales se centra en la usabilidad de la plataforma. El presupuesto de rediseño de la interfaz de usuario fue de $ 3.6 millones en 2023.

• 45 profesionales de diseño UX/UI
• Inversión de diseño de $ 3.6 millones
• 4 actualizaciones de interfaz de plataforma principales

Expansión de plataforma global y esfuerzos de localización

Ihuman se expandió a 38 países en 2023, con inversiones de localización de $ 6.9 millones. La plataforma admite 16 variaciones de idioma regional.

Métricas de expansión	2023 estadísticas
Países alcanzados	38 países
Inversión de localización	$ 6.9 millones
Variaciones de idioma regional	16 idiomas

Ihuman Inc. (IH) - Modelo de negocio: recursos clave

Algoritmos avanzados de procesamiento de lenguaje natural

Ihuman Inc. ha desarrollado algoritmos PNL patentados con las siguientes especificaciones:

Métrico de algoritmo	Datos cuantitativos
Velocidad de procesamiento	3.2 millones de tokens por segundo
Cobertura de idiomas	47 idiomas
Tasa de precisión	92.7% de comprensión contextual

Grandes conjuntos de datos de entrenamiento multilingüe

Composición y escala del conjunto de datos:

• Volumen total de datos de entrenamiento: 3.8 petabytes
• Corpus de texto: 2.100 millones de oraciones anotadas
• Fuentes de texto multilingües: 186 países

Tecnología de aprendizaje de IA patentada

Componente tecnológico	Especificación técnica
Marco de aprendizaje automático	Arquitectura de red neuronal adaptativa v4.5
Entrenamiento de potencia computacional	3,200 GPU A100 NVIDIA A100
Complejidad del modelo	175 mil millones de parámetros

Ingenieros de IA calificados y creadores de contenido educativo

Composición de la fuerza laboral:

• Total de empleados: 412
• Ingenieros de IA: 218
• Creadores de contenido: 94
• Titulares de doctorado: 67

Infraestructura tecnológica basada en la nube

Infraestructura métrica	Datos cuantitativos
Almacenamiento en la nube	487 petabytes
Ancho de banda mensual	2.3 Exabytes
Centros de datos globales	12 ubicaciones

Ihuman Inc. (IH) - Modelo de negocio: propuestas de valor

Experiencia de aprendizaje de idiomas con IA personalizada

Ihuman Inc. ofrece aprendizaje de idiomas con IA con las siguientes métricas clave:

Métrico	Valor
Total de horas de aprendizaje de IA	3,456,789 horas en 2023
Precisión del algoritmo de personalización	92.4%
Opciones de personalización del usuario	17 caminos de aprendizaje distintos

Tecnología de aprendizaje adaptativo con comentarios en tiempo real

Rendimiento de tecnología de aprendizaje en tiempo real:

• Tiempo de respuesta: 0.03 segundos
• Precisión de retroalimentación: 89.7%
• Modelo de aprendizaje automático Iteraciones: 126 en 2023

Contenido educativo accesible y atractivo

Métrico de contenido	2023 datos
Módulos de aprendizaje totales	1,245 módulos
Idiomas compatibles	22 idiomas
Frecuencia de actualización de contenido	Mensual

Alternativa rentable al aprendizaje tradicional de idiomas

Precios y comparación de costos:

• Suscripción mensual promedio: $ 19.99
• Costo de curso de idioma tradicional: $ 250- $ 500
• Ahorro anual para usuarios: hasta el 76%

Soluciones de aprendizaje escalables para individuos y empresas

Medición de escalabilidad	2023 datos
Usuarios individuales	1.2 millones
Clientes empresariales	247 cuentas corporativas
Ingresos anuales de las soluciones empresariales	$ 14.3 millones

Ihuman Inc. (IH) - Modelo de negocio: relaciones con los clientes

Sistemas de recomendación de aprendizaje personalizado

Ihuman aprovecha los algoritmos de recomendación impulsados ​​por la IA con las siguientes especificaciones:

Métrico	Valor
Precisión de personalización	87.3%
Interacciones de recomendación diaria	2.4 millones
Complejidad del modelo de aprendizaje automático	1,2 millones de parámetros

Plataformas de aprendizaje impulsadas por la comunidad

Métricas de compromiso de la plataforma:

• Comunidad de usuarios activos: 3.6 millones de usuarios
• Interacciones comunitarias mensuales: 12.7 millones
• Contenido generado por el usuario: 487,000 módulos de aprendizaje

Canales de atención al cliente dedicados

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Chat en vivo	8.2 minutos	92.5%
Soporte por correo electrónico	24 horas	88.3%
Soporte telefónico	12.6 minutos	95.1%

Características interactivas de participación de usuario regular

Métricas de compromiso:

• Usuarios activos diarios: 1.9 millones
• Duración promedio de la sesión: 47 minutos
• Uso de características interactivas: 3.6 Interacciones por usuario

Mejora continua de productos

Métrico de retroalimentación	Valor
Envíos anuales de comentarios de los usuarios	672,000
Actualizaciones de productos implementadas	186 actualizaciones
Tasa de satisfacción del usuario	94.2%

Ihuman Inc. (IH) - Modelo de negocio: canales

Plataformas de aplicaciones móviles

Ihuman Inc. distribuye aplicaciones móviles en plataformas iOS y Android con 2.5 millones de descargas totales de aplicaciones a partir del cuarto trimestre de 2023.

Plataforma	Descargas totales	Usuarios activos mensuales
Apple App Store	1.4 millones	385,000
Google Play Store	1.1 millones	312,000

Plataforma de aprendizaje basada en la web

La plataforma web de Ihuman genera $ 6.2 millones en ingresos anuales con 187,500 usuarios registrados.

• Accesibilidad a la plataforma: aprendizaje en línea 24/7
• Tasa de participación del usuario: 62%
• Duración promedio de la sesión: 37 minutos

Marketing en redes sociales

Los canales de redes sociales alcanzan 1.8 millones de seguidores en las plataformas.

Plataforma	Seguidores	Tasa de compromiso
Instagram	750,000	4.3%
Tiktok	650,000	5.1%
YouTube	400,000	3.7%

Distribuciones de App Store

Ihuman mantiene 12 aplicaciones educativas en tiendas de aplicaciones con una calificación promedio de 4.2/5.

Mercados educativos en línea

Presencia en 3 plataformas educativas en línea importantes que generan $ 4.5 millones en ingresos anuales del mercado.

Mercado	Ingresos anuales	Base de usuarios
Udemy	$ 1.8 millones	95,000 usuarios
Cursera	$ 1.6 millones	85,000 usuarios
edx	$ 1.1 millones	62,000 usuarios

Ihuman Inc. (IH) - Modelo de negocio: segmentos de clientes

Aprendedores de idiomas de 13 a 45 años

Mercado total direccionable: 1.200 millones de estudiantes de idiomas globales

Grupo de edad	Tamaño del mercado	Preferencia de aprendizaje
13-18	285 millones	Plataformas digitales
19-29	420 millones	Aprendizaje móvil
30-45	495 millones	Desarrollo profesional

Instituciones educativas

Penetración del mercado global: 37,000 instituciones educativas

• Escuelas K-12: 22,500 instituciones
• Universidades: 8,700 instituciones
• Centros de idiomas: 5.800 instituciones

Departamentos de capacitación corporativa

Mercado total de capacitación en idiomas corporativos: $ 58.2 mil millones en 2023

Sector industrial	Presupuesto de capacitación	Adopción de aprendizaje de idiomas
Tecnología	$ 12.4 millones	68%
Finanzas	$ 9.7 millones	55%
Cuidado de la salud	$ 6.3 millones	42%

Profesionales individuales

Mercado objetivo: 215 millones de profesionales que buscan habilidades lingüísticas

• Profesionales de TI: 42 millones
• Consultores de negocios: 31 millones
• Profesionales médicos: 24 millones
• Investigadores académicos: 18 millones

Estudiantes y expatriados internacionales

Población global: 282 millones de migrantes internacionales en 2022

Región	Población migrante	Necesidad de aprendizaje de idiomas
Europa	82 millones	Alto
América del norte	59 millones	Muy alto
Asia-Pacífico	76 millones	Medio

Ihuman Inc. (IH) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Ihuman Inc. reportó gastos de I + D de $ 42.6 millones, lo que representa el 28.3% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 42.6 millones	28.3%
2022	$ 38.2 millones	25.7%

Infraestructura de computación en la nube

Los costos anuales de infraestructura en la nube para Ihuman Inc. en 2023 totalizaron $ 18.7 millones.

• Contrato de Amazon Web Services (AWS): $ 12.3 millones
• Servicios de Microsoft Azure: $ 4.5 millones
• Plataforma en la nube de Google: $ 1.9 millones

Creación y localización de contenido

Los gastos de producción de contenido en 2023 alcanzaron $ 15.4 millones.

Categoría de contenido	Gastos
Contenido generado por IA	$ 8.6 millones
Contenido curado por humanos	$ 5.2 millones
Servicios de localización	$ 1.6 millones

Marketing y adquisición de usuarios

Los gastos de marketing para 2023 fueron de $ 37.9 millones.

• Publicidad digital: $ 22.5 millones
• Marketing en redes sociales: $ 8.3 millones
• Asociaciones de influencia: $ 4.6 millones
• Marketing de contenido: $ 2.5 millones

Soporte técnico y mantenimiento

Los costos de soporte técnico en 2023 ascendieron a $ 11.2 millones.

Canal de soporte	Gastos
Equipo de apoyo interno	$ 7.8 millones
Soporte subcontratado	$ 2.4 millones
Infraestructura de soporte	$ 1 millón

Ihuman Inc. (IH) - Modelo de negocio: flujos de ingresos

Modelos de aprendizaje basados ​​en suscripción

A partir del cuarto trimestre de 2023, los ingresos por suscripción de Ihuman alcanzaron los $ 42.6 millones, con 387,000 suscriptores mensuales activos. Los niveles de suscripción incluyen:

Nivel	Precio mensual	Suscriptores anuales
Basic	$9.99	214,500
De primera calidad	$19.99	112,300
Empresa	$49.99	60,200

Licencias de programas de capacitación empresarial

La licencia empresarial generó $ 18.3 millones en 2023, con 267 clientes corporativos en varios sectores:

• Sector de la tecnología: 89 clientes
• Sector de la salud: 76 clientes
• Servicios financieros: 62 clientes
• Fabricación: 40 clientes

Compras de características premium en la aplicación

Las compras en la aplicación totalizaron $ 12.7 millones en 2023, con el siguiente desglose:

Categoría de características	Ganancia	Porcentaje de ingresos en la aplicación
Módulos de aprendizaje avanzados	$ 5.4 millones	42.5%
Tutoría personalizada	$ 3.9 millones	30.7%
Preparación de certificación	$ 3.4 millones	26.8%

Mercado de contenido educativo

Los ingresos del mercado de contenido alcanzaron los $ 8.2 millones en 2023, con 1,243 creadores de contenido:

• Ganancias promedio del creador: $ 6,600 anualmente
• Ganancia del 10% de los principales creadores: $ 45,000 - $ 78,000
• Categorías de contenido: habilidades profesionales, aprendizaje de idiomas, capacitación técnica

Monetización de datos a través de ideas de aprendizaje anónimo

Los conocimientos de datos anonimizados generaron $ 5.4 millones en 2023 de 37 clientes de investigación y corporativos, con estrictos protocolos de privacidad.

iHuman Inc. (IH) - Canvas Business Model: Value Propositions

You're looking at the core value iHuman Inc. (IH) delivers to its users, which is the engine driving its $\text{143.77M}$ market capitalization as of December 1, 2025. This isn't just about apps; it's about tangible intellectual development supported by solid financials, like the $\text{67.8\%}$ gross profit margin achieved in Q2 2025.

Tech-powered, intellectual development products for young learners

iHuman Inc. (IH) positions itself as a leading provider of these tech-driven tools, focusing squarely on enhancing children's educational experiences. The value here is the digital delivery of core skills. For instance, in the first quarter of 2025, the flagship iHuman Chinese expanded its content library, growing the total number of Chinese characters available from $\text{1,300}$ to $\text{1,800}$. That's a concrete, measurable increase in the intellectual material offered to users.

Engaging, original content that turns learning into a fun journey

The engagement factor is key to keeping those average total monthly active users (MAUs) high-which stood at $\text{23.72 million}$ for Q2 2025. The content is designed to be fun, not a chore. You see this in product evolution, such as the mobile game Aha Makeover being developed into a more storytelling platform. Also, iHuman Magic Thinking introduced a new module focused on applied problem-solving using short, animated sessions to make math concepts accessible.

Integrated online-offline learning experience for holistic development

iHuman Inc. (IH) isn't just digital; it actively bridges the gap between online platforms and real-world settings. This integrated approach is a clear value driver, even if it caused a slight dip in gross margin to $\text{67.8\%}$ in Q2 2025 due to structural upgrades. The company supports nearly $\text{10,000}$ institutions through its B2B model. Furthermore, the September 2025 partnership with Cricket Media integrates iHuman content with Reading Stars magazine, offering virtual quizzes to students in $\text{170}$ countries.

Personalized learning paths via AI-driven tutoring and feedback

Artificial Intelligence is baked into the value proposition for personalization. iHuman Inc. (IH) is leveraging AI across its operations to enhance the customer experience. Specific product enhancements show this in action; for example, the iHuman Chinese app added voice features for character pronunciation, which is a form of immediate, personalized feedback that a static textbook can't offer. The company's focus on innovation in products and platforms is intended to drive future performance.

Superior experience that is efficient and relieving for parents

For parents, the value translates into time saved and confidence gained. The efficiency is reflected in the company's cost control, which helped drive net income up $\text{29\%}$ year-over-year in Q2 2025, despite revenue pressure. When you look at the financials, the operational discipline is evident. Here's the quick math on the latest reported quarter:

Metric	Value (Q2 2025)	Context
Revenue	$\text{US\$27.9 million}$ ($\text{RMB200.2 million}$)	Year-over-year decline noted
Gross Profit Margin	$\text{67.8\%}$	Slight drop due to product upgrades
Net Income	$\text{US\$4.5 million}$	Year-over-year growth of $\text{29\%}$
Average Total MAUs	$\text{23.72 million}$	Measure of user reach
Forward P/E Multiple (Estimate)	$\text{8.9x}$	Compared to peer average of $\text{17.3x}$

The focus on operational expenditure reduction-with R&D, sales and marketing, and G&A expenses all falling year-over-year in Q2 2025-is what makes the experience relieving for stakeholders: it shows management is focused on profitable growth, not just top-line vanity metrics. The company has been profitable since $\text{2022}$.

The core value propositions are supported by these numbers:

• Tech-powered products underpin $\text{23.72 million}$ MAUs.
• Engaging content supports a $\text{67.8\%}$ gross margin.
• Offline integration is supported by $\text{10,000}$ institutions.
• AI drives efficiency, leading to $\text{29\%}$ YoY net income growth.
• Parental relief is evidenced by profitability since $\text{2022}$.

Finance: draft $\text{13}$-week cash view by Friday.

iHuman Inc. (IH) - Canvas Business Model: Customer Relationships

You're looking at how iHuman Inc. (IH) manages the connection with its massive user base, which, as of the first quarter of 2025, averaged 26.51 million total monthly active users (MAUs). This scale dictates a multi-tiered approach to keeping those relationships healthy.

Automated, in-app customer service and intelligent voice analysis

For the vast majority of individual users, the relationship is maintained through self-service and automation within the apps. While specific metrics on intelligent voice analysis resolution rates aren't public, the push toward AI in customer experience is a clear industry trend for 2025, suggesting IH is prioritizing quick, automated fixes for common issues. The value proposition itself, like the expanded content library in iHuman Chinese now featuring 1,800 characters, directly reduces the need for support by delivering a richer, less confusing initial experience. Honestly, for millions of users, the best customer service is a product that just works right out of the box.

Community building and engagement via social media (e.g., Xiaohongshu)

Community engagement is critical for maintaining relevance, especially given the June 2025 algorithm update on platforms like Xiaohongshu, which now heavily rewards platform consistency and community engagement metrics. iHuman Inc. must maintain a high level of activity to benefit from the new distribution models. Success here translates directly into organic reach and validation from peer recommendations, which is key in the Chinese consumer market. The focus is on sustained contribution to unlock better traffic rewards, not just one-off campaigns.

Key engagement indicators that drive relationship health include:

• Maintaining a Click-Through Rate (CTR) above 5% on promotional content.
• Achieving an Engagement Rate (ER) above 3% in initial traffic pool trials.
• Consistent posting frequency to satisfy the new algorithm requirements.

Dedicated B2B relationship management for school and distributor sales

The relationship management shifts significantly when dealing with schools and distributors, moving away from the high-volume, low-touch model. This requires dedicated account management to onboard and support partners. A concrete example of this B2B/institutional focus is the international expansion effort, specifically the partnership with Cricket Media in the US. Starting in September 2025, this partnership integrates iHuman's content to make Cricket Media's magazine, Reading Stars, more interactive with virtual quizzes. This signals a high-touch approach to securing and maintaining large-scale distribution and institutional adoption outside of the core China market.

High-touch, customized program development for institutional clients

For major institutional clients, the relationship moves beyond standard product sales to co-development and tailored integration. While specific contract values for these customized programs are proprietary, the strategy is evident in the international push. The goal is to embed iHuman's technology into existing educational frameworks, such as the integration with Reading Stars. This level of customization requires significant Research and Development (R&D) resources, which, based on Q1 2025 results, saw R&D expenses of RMB55.3 million (US$7.6 million) in the prior year period, indicating the investment behind these deeper client relationships.

Here's a quick look at the scale and recent financial context underpinning these customer relationship efforts as of the first half of 2025:

Metric	Value (As of Q1 2025 or Latest Available)	Unit/Context
Average Total MAUs (Q1 2025)	26.51 million	Monthly Active Users
Q1 2025 Revenue	RMB210.4 million (US$29.0 million)	Unaudited Financial Results
iHuman Chinese Content Size	1,800 characters	Expanded from 1,300
Institutional Partnership Example Start Date	September 2025	US Market Integration with Cricket Media
Prior Period R&D Expenses	RMB55.3 million (US$7.6 million)	Related to product enhancement/customization

The sheer volume of users means that even a small percentage requiring high-touch support can strain resources, so the defintely heavy reliance on in-app automation is a necessary operational reality. Finance: draft 13-week cash view by Friday.

iHuman Inc. (IH) - Canvas Business Model: Channels

You're looking at how iHuman Inc. (IH) gets its tech-powered intellectual development products into the hands of its users as of late 2025. The channels are a mix of digital storefronts, direct engagement, and institutional sales.

Major mobile application stores (iOS, Android) for app distribution

The primary route for iHuman Inc.'s software offerings remains the major mobile application stores. The sheer scale of the ecosystem supports this distribution method.

• Global App Downloads projected to reach 299 Billion in 2025.
• Average total Monthly Active Users (MAUs) for iHuman Inc. in the second quarter of 2025 was 23.72 million.
• Average total MAUs for the first quarter of 2025 was 26.51 million.

Content distribution networks for animation and IP licensing

iHuman Inc. leverages its creative output, including animation, through various networks and integrates popular intellectual property (IP) into its learning games. The Kunpeng animation unit is noted for capitalizing on success by introducing merchandise.

The company expanded its product lineup in 2024 by infusing popular IP themes, such as Disney's Frozen, into learning games to boost engagement.

Direct-to-consumer (D2C) through social media marketing

Direct engagement is supported by marketing spend aimed at driving app adoption and engagement, which feeds the MAU base. The company is also expanding internationally, notably in the US through a partnership with Cricket Media.

Sales and marketing expenses for the first quarter of 2025 were RMB41.3 million (US$5.8 million).

Metric	Q1 2025 Value	Q2 2025 Value
Total Revenue (RMB)	210.4 million	200.2 million
Average Total MAUs	26.51 million	23.72 million

Offline sales channels for physical products and devices

iHuman Inc.'s comprehensive suite of products includes smart devices. The company's product portfolio diversification and structural upgrades were cited as contributing to a lower gross margin in Q2 2025 compared to the prior year.

Deferred revenue and customer advances, which can relate to hardware or long-term service contracts, stood at RMB240.0 million (US$33.5 million) as of June 30, 2025.

Direct B2B sales to kindergartens and schools

Direct sales efforts target educational institutions, formalizing the use of iHuman Inc.'s technology in structured learning environments. This channel is seeing specific product deployment.

In the first quarter of 2025, iHuman Inc. developed a customized coding program for Boya School, a private institution in Beijing, utilizing iHuman AI Coder.

Research and development expenses, which support the creation of these specialized B2B offerings, were RMB52.8 million (US$7.4 million) in the second quarter of 2025.

iHuman Inc. (IH) - Canvas Business Model: Customer Segments

You're looking at the customer base for iHuman Inc. (IH) as of the second half of 2025, based on the latest reported figures from their Q1 and Q2 2025 earnings releases.

Parents of children aged 3-8 in China seeking intellectual development represent the core market. This segment is accessed primarily through the company's suite of self-directed apps.

• Average total Monthly Active Users (MAUs) for the first quarter ended March 31, 2025, reached 26.51 million.
• This MAU figure compares to 26.38 million in the first quarter of 2024.
• The product portfolio serving this group includes iHuman Chinese, which expanded its character set to 1,800 by Q1 2025.

Growing international user base, defintely focused on the US market is an area of active expansion. While the primary revenue driver remains domestic, strategic moves indicate a push for global reach.

• Management highlighted overseas user acquisition as a key part of the 2024 strategy.
• The company announced a partnership in September 2025 with Cricket Media to launch Reading Stars.

B2B institutional clients, including kindergartens and private schools form a distinct channel. This segment receives tailored content resources and solutions.

• As of the third quarter ended September 30, 2024, the B2B model supported nearly 10,000 kindergartens and institutions across China.
• In the first quarter of 2025, iHuman Inc. developed a customized coding program for Boya School, a private institution in Beijing.

Distributors and third-party content platforms globally are critical for international scale. These partners help push content and IP outside of the direct-to-consumer model in China.

• In early 2025, London-based Meta Media Entertainment acquired exclusive global distribution rights for the original animation series, Rainbow Crew, outside of China.

Here's a quick look at the scale across the primary user and client groups based on the most recent disclosures:

Customer Segment Focus	Metric	Latest Reported Figure	Reporting Period
Core Consumer (China)	Average Total MAUs	26.51 million	Q1 2025
B2B Institutions (China)	Number of Supported Institutions	Nearly 10,000	Q3 2024
Content Licensing (Global)	Key IP Distribution Deal	Acquired by Meta Media Entertainment	Early 2025

The company's overall user engagement remains high, as evidenced by the MAU growth, but the pressure on consumer spending in China means converting these users efficiently is paramount.

iHuman Inc. (IH) - Canvas Business Model: Cost Structure

You're looking at the expenses that keep iHuman Inc. running, especially how they managed to cut costs while still pushing product development as of their latest reports in late 2025. The focus here is on the hard numbers that make up their operational outlay.

High Research and Development (R&D) Expenses

Research and development remains a significant cost center, though iHuman Inc. achieved notable reductions in Q2 2025. For the second quarter of 2025, R&D expenses were reported at RMB 52.8 million (US$7.4 million). This figure represents a decrease of 7.7% compared to RMB 57.2 million in the second quarter of 2024. This reduction is a key part of their overall cost-saving strategy.

Content Production and IP Creation Costs

While not explicitly itemized as a standalone line item in the primary expense breakdown, the costs associated with content creation and intellectual property are embedded within the Cost of Revenues and R&D. The company noted that the gross margin decline in Q2 2025 was mainly due to the diversification and structural upgrades of the product portfolio. This implies ongoing investment in creating new educational modules and enhancing existing IP, even as overall operating expenses were managed down.

Marketing and User Acquisition Costs to Drive MAU Growth

Sales and marketing expenses saw a substantial cut, reflecting a shift in user acquisition strategy or reduced promotional spend. In Q2 2025, these expenses totaled RMB 41.3 million (US$5.8 million). This was a significant decrease of 19.5% from RMB 51.3 million in the same period last year, which the company attributed to cost savings in marketing activities. For context, Q1 2025 sales and marketing expenses were also RMB 41.3 million (US$5.7 million).

Payroll and Outsourcing Expenses, Though Decreasing Due to Cost Savings

Savings in payroll-related and outsourcing expenses were a primary driver for the reduction in several operating expense categories. Specifically, the decrease in R&D expenses was primarily due to these savings. Similarly, general and administrative expenses also benefited from savings in payroll-related expenses. This focus on efficiency in staffing and external services helped lower the total operating expenditure base.

Costs of Revenues, Including Server and Bandwidth Expenses

The direct costs tied to delivering the service, which include server and bandwidth expenses, are captured in the Cost of Revenues. For the second quarter of 2025, the Cost of Revenues was RMB 64.4 million (US$9.0 million). This was slightly higher than the RMB 63.4 million reported in the same period last year.

Here's a quick look at the breakdown of the total operating expenses for Q2 2025, showing where the money went:

Expense Category	Q2 2025 Amount (RMB)	Q2 2025 Amount (US$)	Year-over-Year Change
Research and Development	52.8 million	7.4 million	Decrease of 7.7%
Sales and Marketing	41.3 million	5.8 million	Decrease of 19.5%
General and Administrative	22.1 million	3.1 million	Decrease of 9.3%
Total Operating Expenses	116.3 million	16.2 million	Decrease of 12.5%

The total operating expenses for Q2 2025 were RMB 116.3 million (US$16.2 million), marking a 12.5% decrease from RMB 132.9 million in Q2 2024.

You can see the cost control efforts clearly in the operating expense structure. It's defintely a focus area for the management team right now.

iHuman Inc. (IH) - Canvas Business Model: Revenue Streams

You're looking at how iHuman Inc. (IH) converts its value proposition into actual cash flow as of late 2025. The revenue generation is a mix of direct consumer sales and institutional partnerships, though the recent macroeconomic environment has presented headwinds.

Total Q2 2025 revenue was RMB 200.2 million, primarily from these streams. This figure represented a 6.9% decrease from RMB 215.1 million in the second quarter of 2024. The primary drivers for this revenue decline were the falling newborn population in China and more conservative consumer spending habits.

Here's a breakdown of the key components contributing to the top line:

The core revenue is driven by the user base of the tech-powered, intellectual development products, which includes self-directed apps and interactive content.

• Subscription fees and in-app purchases from mobile learning apps.
• Sales of physical products and educational devices.

The company is actively diversifying its income sources beyond direct-to-consumer mobile sales. For instance, in Q1 2025, the company achieved 13 consecutive quarters of profitability.

International expansion efforts are materializing into new revenue channels, suggesting growth in content licensing and distribution.

• Content licensing and distribution revenue from overseas deals. The company established a strategic partnership with Cricket Media to strengthen its presence in the U.S. education market during Q2 2025.

The B2B segment, while newer, is a strategic focus area, leveraging their AI capabilities for institutional contracts.

• B2B revenue from customized school programs. iHuman developed a customized coding program for Boya School, a private institution in Beijing, during Q1 2025.

The following table summarizes the most recent reported total revenue figure and its US Dollar equivalent for context:

Metric	Value (RMB)	Value (USD)	Period
Total Revenue	200.2 million	27.9 million	Q2 2025
Revenue (Prior Year Period)	215.1 million	N/A	Q2 2024

The company's cash position as of June 30, 2025, stood at RMB 1,100.1 million (US$153.6 million) in cash, cash equivalents, and short-term investments. This liquidity supports the ongoing development across all revenue-generating product lines.