Ihuman Inc. (IH): Canvas Business Model [Jan-2025 Mis à jour]

Dans le paysage rapide en évolution de l'apprentissage des langues propulsé par l'IA, Ihuman Inc. (IH) émerge comme une plate-forme révolutionnaire qui réinvente la façon dont les individus et les organisations acquièrent des compétences linguistiques. En tirant parti des algorithmes de traitement du langage naturel de pointe et d'un modèle commercial innovant, Ihuman transforme l'éducation linguistique traditionnelle grâce à une technologie personnalisée et adaptative qui relie les apprenants sur les plateformes mondiales. Leur approche unique combine l'apprentissage automatique avancé avec du contenu interactif, offrant un À 360 degrés Expérience éducative qui transcende les limites d'apprentissage conventionnelles et permet aux utilisateurs des outils d'acquisition de langues flexibles, engageants et intelligents.

Ihuman Inc. (IH) - Modèle commercial: partenariats clés

Collaboration stratégique avec les institutions de recherche sur l'IA

Ihuman Inc. a établi des partenariats avec les institutions de recherche suivantes:

Institution	Focus de la collaboration	Année établie
Laboratoire d'intelligence informatique et d'intelligence artificielle du MIT	Développement avancé d'algorithme d'IA	2022
Laboratoire d'intelligence artificielle de Stanford	Recherche d'apprentissage automatique	2021
Carnegie Mellon University Robotics Institute	Recherche informatique cognitive	2023

Partenariats technologiques avec les plateformes d'apprentissage automatique

Ihuman Inc. collabore avec les plates-formes d'apprentissage automatique suivantes:

• Plateforme Google Cloud AI
• Amazon Web Services Machine Learning
• Microsoft Azure AI
• NVIDIA AI Computing Plateformes

Fournisseurs de services cloud pour l'infrastructure informatique

Fournisseur de cloud	Capacité d'infrastructure	Valeur du contrat annuel
Services Web Amazon	500 Petaflops Power Computational Power	12,5 millions de dollars
Google Cloud Platform	350 Petaflops Power Computational Power	8,7 millions de dollars
Microsoft Azure	275 Petaflops Power Computational Power	6,3 millions de dollars

Sociétés technologiques éducatives pour le développement de contenu

Les principaux partenariats de développement de contenu comprennent:

• Coursera - Intégration de contenu d'apprentissage en ligne
• EDX - Développement de cours académiques
• UDACITY - Modules de formation professionnelle professionnelle

Partenaires du programme de formation universitaire et d'entreprise

Organisation partenaire	Type de programme de formation	Participants annuels
Harvard Business School	Formation de l'IA exécutive	1 200 participants
IBM Skills Academy	Certification d'IA d'entreprise	3 500 participants
Stanford Center for Professional Development	Ateliers avancés de l'IA	2 800 participants

Ihuman Inc. (IH) - Modèle commercial: activités clés

Développer une technologie d'apprentissage des langues alimentée par l'IA

Ihuman Inc. a investi 12,7 millions de dollars dans la R&D pour la technologie linguistique de l'IA en 2023. La société compte 87 chercheurs et ingénieurs d'IA dédiés travaillant sur des algorithmes d'apprentissage des langues.

Investissement technologique	2023 métriques
Dépenses de R&D	12,7 millions de dollars
Chercheurs d'IA	87 professionnels
Demandes de brevet	14 nouveaux brevets technologiques d'IA

Créer un contenu éducatif interactif

Ihuman produit plus de 5 000 modules d'apprentissage interactifs dans 12 langues. L'équipe de développement de contenu se compose de 62 spécialistes du contenu éducatif.

• Plus de 5 000 modules d'apprentissage interactifs
• 12 portefeuilles de contenu linguistique
• 62 professionnels du développement de contenu

Améliorations continues de l'algorithme d'apprentissage automatique

Le budget d'amélioration de l'algorithme d'apprentissage automatique a atteint 8,3 millions de dollars en 2023. La société traite quotidiennement les interactions utilisateur de 2,4 millions d'interactions pour affiner les modèles d'apprentissage de l'IA.

Métriques d'apprentissage automatique	2023 données
Budget d'amélioration de l'algorithme	8,3 millions de dollars
Interactions quotidiennes des utilisateurs	2,4 millions
Amélioration de la précision de l'algorithme	7,2% d'une année à l'autre

Expérience utilisateur et conception d'interface

L'équipe de conception de 45 professionnels se concentre sur la convivialité sur la plate-forme. Le budget de refonte de l'interface utilisateur était de 3,6 millions de dollars en 2023.

• 45 professionnels de la conception UX / UI
• Investissement de conception de 3,6 millions de dollars
• 4 mises à jour principales d'interface de plate-forme

EXPANSION DE PLATEFORME mondiale et efforts de localisation

Ihuman s'est étendu à 38 pays en 2023, avec des investissements de localisation de 6,9 ​​millions de dollars. La plate-forme prend en charge 16 variations de langage régional.

Métriques d'expansion	2023 statistiques
Les pays sont arrivés	38 pays
Investissement de localisation	6,9 millions de dollars
Variations de langue régionale	16 langues

Ihuman Inc. (IH) - Modèle commercial: Ressources clés

Algorithmes de traitement avancé du langage naturel

Ihuman Inc. a développé des algorithmes PNL propriétaires avec les spécifications suivantes:

Métrique algorithme	Données quantitatives
Vitesse de traitement	3,2 millions de jetons par seconde
Couverture linguistique	47 langues
Taux de précision	92,7% compréhension contextuelle

Grands ensembles de données de formation multilingue

Composition et échelle de l'ensemble de données:

• Volume total de données de formation: 3,8 pétaoctets
• Corpus de texte: 2,1 milliards de phrases annotées
• Sources de texte multilingues: 186 pays

Technologie d'apprentissage de l'IA propriétaire

Composant technologique	Spécifications techniques
Cadre d'apprentissage automatique	Architecture de réseau neuronal adaptatif V4.5
Formation de puissance de calcul de la formation	3 200 GPU Nvidia A100
Complexité du modèle	175 milliards de paramètres

Ingénieurs AI qualifiés et créateurs de contenu éducatif

Composition de la main-d'œuvre:

• Total des employés: 412
• Ingénieurs AI: 218
• Créateurs de contenu: 94
• Tapisseurs de doctorat: 67

Infrastructure technologique basée sur le cloud

Métrique d'infrastructure	Données quantitatives
Stockage cloud	487 pétaoctets
Bande passante mensuelle	2.3 exabytets
Centres de données mondiaux	12 emplacements

Ihuman Inc. (IH) - Modèle d'entreprise: propositions de valeur

Expérience d'apprentissage linguistique personnalisée axée sur l'IA

Ihuman Inc. offre un apprentissage des langues alimentée par l'IA avec les mesures clés suivantes:

Métrique	Valeur
Total des heures d'apprentissage de l'IA	3 456 789 heures en 2023
Précision de l'algorithme de personnalisation	92.4%
Options de personnalisation des utilisateurs	17 chemins d'apprentissage distincts

Technologie d'apprentissage adaptative avec rétroaction en temps réel

Performance de la technologie d'apprentissage en temps réel:

• Temps de réponse: 0,03 seconde
• Précision des commentaires: 89,7%
• Itérations du modèle d'apprentissage automatique: 126 en 2023

Contenu éducatif accessible et engageant

Métrique de contenu	2023 données
Modules d'apprentissage totaux	1 245 modules
Langues prises en charge	22 langues
Fréquence de mise à jour du contenu	Mensuel

Alternative rentable à l'apprentissage traditionnel des langues

Prix ​​et comparaison des coûts:

• Abonnement mensuel moyen: 19,99 $
• Coût du cours de langue traditionnelle: 250 $ - 500 $
• Économies annuelles pour les utilisateurs: jusqu'à 76%

Solutions d'apprentissage évolutives pour les individus et les entreprises

Métrique d'évolutivité	2023 données
Utilisateurs individuels	1,2 million
Clients de l'entreprise	247 comptes d'entreprise
Revenus annuels des solutions d'entreprise	14,3 millions de dollars

Ihuman Inc. (IH) - Modèle d'entreprise: relations avec les clients

Systèmes de recommandation d'apprentissage personnalisés

Ihuman exploite les algorithmes de recommandation dirigés par l'IA avec les spécifications suivantes:

Métrique	Valeur
Précision de la personnalisation	87.3%
Interactions de recommandation quotidienne	2,4 millions
Complexité du modèle d'apprentissage automatique	1,2 million de paramètres

Plateformes d'apprentissage axées sur la communauté

Métriques d'engagement de la plate-forme:

• Communauté des utilisateurs actifs: 3,6 millions d'utilisateurs
• Interactions communautaires mensuelles: 12,7 millions
• Contenu généré par l'utilisateur: 487 000 modules d'apprentissage

Canaux de support client dédiés

Canal de support	Temps de réponse	Taux de résolution
Chat en direct	8,2 minutes	92.5%
Assistance par e-mail	24 heures	88.3%
Support téléphonique	12,6 minutes	95.1%

ENGIGNEMENTS UTILISATE

Métriques d'engagement:

• Utilisateurs actifs quotidiens: 1,9 million
• Durée moyenne de la session: 47 minutes
• Utilisation des fonctionnalités interactives: 3,6 interactions par utilisateur

Amélioration continue des produits

Métrique de rétroaction	Valeur
Soumissions de commentaires annuels des utilisateurs	672,000
Mises à jour des produits implémentées	186 mises à jour
Taux de satisfaction de l'utilisateur	94.2%

Ihuman Inc. (IH) - Modèle commercial: canaux

Plates-formes d'application mobile

Ihuman Inc. distribue des applications mobiles sur les plates-formes iOS et Android avec 2,5 millions de téléchargements d'applications totales au T4 2023.

Plate-forme	Téléchargements totaux	Utilisateurs actifs mensuels
Apple App Store	1,4 million	385,000
Google Play Store	1,1 million	312,000

Plateforme d'apprentissage basée sur le Web

La plate-forme Web d'Ihuman génère 6,2 millions de dollars de revenus annuels avec 187 500 utilisateurs enregistrés.

• Accessibilité de la plate-forme: apprentissage en ligne 24/7
• Taux d'engagement des utilisateurs: 62%
• Durée moyenne de la session: 37 minutes

Marketing des médias sociaux

Les canaux de médias sociaux atteignent 1,8 million de followers sur toutes les plateformes.

Plate-forme	Abonnés	Taux d'engagement
Instagram	750,000	4.3%
Tiktok	650,000	5.1%
Youtube	400,000	3.7%

Distributions de l'App Store

Ihuman maintient 12 applications éducatives dans les magasins d'applications avec une note moyenne de 4,2 / 5.

Marchés éducatifs en ligne

Présence sur 3 principales plateformes éducatives en ligne générant 4,5 millions de dollars de revenus annuels sur le marché.

Marché	Revenus annuels	Base d'utilisateurs
Udemy	1,8 million de dollars	95 000 utilisateurs
Parcours	1,6 million de dollars	85 000 utilisateurs
EDX	1,1 million de dollars	62 000 utilisateurs

Ihuman Inc. (IH) - Modèle d'entreprise: segments de clientèle

Apprenants de langue âgés de 13 à 45 ans

Marché total adressable: 1,2 milliard d'apprenants de langue mondiale

Groupe d'âge	Taille du marché	Préférence d'apprentissage
13-18	285 millions	Plates-formes numériques
19-29	420 millions	Apprentissage mobile
30-45	495 millions	Développement professionnel

Établissements d'enseignement

Pénétration du marché mondial: 37 000 établissements d'enseignement

• Écoles K-12: 22 500 institutions
• Universités: 8 700 institutions
• Centres de langue: 5 800 institutions

Départements de formation d'entreprise

Marché total de la formation linguistique d'entreprise: 58,2 milliards de dollars en 2023

Secteur de l'industrie	Budget de formation	Adoption d'apprentissage des langues
Technologie	12,4 millions de dollars	68%
Finance	9,7 millions de dollars	55%
Soins de santé	6,3 millions de dollars	42%

Professionnels individuels

Marché cible: 215 millions de professionnels à la recherche de compétences linguistiques

• Professionnels informatiques: 42 millions
• Consultants en affaires: 31 millions
• Professionnels de la santé: 24 millions
• Chercheurs universitaires: 18 millions

Étudiants et expatriés internationaux

Population mondiale: 282 millions de migrants internationaux en 2022

Région	Population migrante	Besoin d'apprentissage des langues
Europe	82 millions	Haut
Amérique du Nord	59 millions	Très haut
Asie-Pacifique	76 millions	Moyen

Ihuman Inc. (IH) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, Ihuman Inc. a déclaré des dépenses de R&D de 42,6 millions de dollars, ce qui représente 28,3% des revenus totaux.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	42,6 millions de dollars	28.3%
2022	38,2 millions de dollars	25.7%

Infrastructure de cloud computing

Les coûts annuels des infrastructures cloud pour Ihuman Inc. en 2023 ont totalisé 18,7 millions de dollars.

• Contrat Amazon Web Services (AWS): 12,3 millions de dollars
• Microsoft Azure Services: 4,5 millions de dollars
• Google Cloud Plateforme: 1,9 million de dollars

Création et localisation de contenu

Les frais de production de contenu en 2023 ont atteint 15,4 millions de dollars.

Catégorie de contenu	Dépenses
Contenu généré par l'AI	8,6 millions de dollars
Contenu organisé par l'homme	5,2 millions de dollars
Services de localisation	1,6 million de dollars

Marketing et acquisition d'utilisateurs

Les frais de marketing pour 2023 étaient de 37,9 millions de dollars.

• Publicité numérique: 22,5 millions de dollars
• Marketing des médias sociaux: 8,3 millions de dollars
• Partenariats d'influenceurs: 4,6 millions de dollars
• Marketing de contenu: 2,5 millions de dollars

Support technique et maintenance

Les frais de soutien technique en 2023 s'élevaient à 11,2 millions de dollars.

Canal de support	Dépenses
Équipe de soutien interne	7,8 millions de dollars
Support externalisé	2,4 millions de dollars
Infrastructure de soutien	1 million de dollars

Ihuman Inc. (IH) - Modèle d'entreprise: Strots de revenus

Modèles d'apprentissage basés sur l'abonnement

Au quatrième trimestre 2023, les revenus d'abonnement d'Ihuman ont atteint 42,6 millions de dollars, avec 387 000 abonnés mensuels actifs. Les niveaux d'abonnement comprennent:

Étage	Prix ​​mensuel	Abonnés annuels
Basic	$9.99	214,500
Prime	$19.99	112,300
Entreprise	$49.99	60,200

Licences de programme de formation en entreprise

Les licences d'entreprise ont généré 18,3 millions de dollars en 2023, avec 267 clients d'entreprises dans divers secteurs:

• Secteur technologique: 89 clients
• Secteur des soins de santé: 76 clients
• Services financiers: 62 clients
• Fabrication: 40 clients

Achats de fonctionnalités premium dans l'application

Les achats intégrés ont totalisé 12,7 millions de dollars en 2023, avec la ventilation suivante:

Catégorie de fonctionnalités	Revenu	Pourcentage des revenus intégrés
Modules d'apprentissage avancés	5,4 millions de dollars	42.5%
Tutorat personnalisé	3,9 millions de dollars	30.7%
Préparation de certification	3,4 millions de dollars	26.8%

Marché du contenu éducatif

Les revenus du marché du contenu ont atteint 8,2 millions de dollars en 2023, avec 1 243 créateurs de contenu:

• Géré à créateur moyen: 6 600 $ par an
• Top 10% des créateurs gagnant: 45 000 $ - 78 000 $
• Catégories de contenu: compétences professionnelles, apprentissage des langues, formation technique

La monétisation des données par des idées d'apprentissage anonymisées

Les informations sur les données anonymisées ont généré 5,4 millions de dollars en 2023 auprès de 37 clients de recherche et d'entreprise, avec des protocoles de confidentialité stricts.

iHuman Inc. (IH) - Canvas Business Model: Value Propositions

You're looking at the core value iHuman Inc. (IH) delivers to its users, which is the engine driving its $\text{143.77M}$ market capitalization as of December 1, 2025. This isn't just about apps; it's about tangible intellectual development supported by solid financials, like the $\text{67.8\%}$ gross profit margin achieved in Q2 2025.

Tech-powered, intellectual development products for young learners

iHuman Inc. (IH) positions itself as a leading provider of these tech-driven tools, focusing squarely on enhancing children's educational experiences. The value here is the digital delivery of core skills. For instance, in the first quarter of 2025, the flagship iHuman Chinese expanded its content library, growing the total number of Chinese characters available from $\text{1,300}$ to $\text{1,800}$. That's a concrete, measurable increase in the intellectual material offered to users.

Engaging, original content that turns learning into a fun journey

The engagement factor is key to keeping those average total monthly active users (MAUs) high-which stood at $\text{23.72 million}$ for Q2 2025. The content is designed to be fun, not a chore. You see this in product evolution, such as the mobile game Aha Makeover being developed into a more storytelling platform. Also, iHuman Magic Thinking introduced a new module focused on applied problem-solving using short, animated sessions to make math concepts accessible.

Integrated online-offline learning experience for holistic development

iHuman Inc. (IH) isn't just digital; it actively bridges the gap between online platforms and real-world settings. This integrated approach is a clear value driver, even if it caused a slight dip in gross margin to $\text{67.8\%}$ in Q2 2025 due to structural upgrades. The company supports nearly $\text{10,000}$ institutions through its B2B model. Furthermore, the September 2025 partnership with Cricket Media integrates iHuman content with Reading Stars magazine, offering virtual quizzes to students in $\text{170}$ countries.

Personalized learning paths via AI-driven tutoring and feedback

Artificial Intelligence is baked into the value proposition for personalization. iHuman Inc. (IH) is leveraging AI across its operations to enhance the customer experience. Specific product enhancements show this in action; for example, the iHuman Chinese app added voice features for character pronunciation, which is a form of immediate, personalized feedback that a static textbook can't offer. The company's focus on innovation in products and platforms is intended to drive future performance.

Superior experience that is efficient and relieving for parents

For parents, the value translates into time saved and confidence gained. The efficiency is reflected in the company's cost control, which helped drive net income up $\text{29\%}$ year-over-year in Q2 2025, despite revenue pressure. When you look at the financials, the operational discipline is evident. Here's the quick math on the latest reported quarter:

Metric	Value (Q2 2025)	Context
Revenue	$\text{US\$27.9 million}$ ($\text{RMB200.2 million}$)	Year-over-year decline noted
Gross Profit Margin	$\text{67.8\%}$	Slight drop due to product upgrades
Net Income	$\text{US\$4.5 million}$	Year-over-year growth of $\text{29\%}$
Average Total MAUs	$\text{23.72 million}$	Measure of user reach
Forward P/E Multiple (Estimate)	$\text{8.9x}$	Compared to peer average of $\text{17.3x}$

The focus on operational expenditure reduction-with R&D, sales and marketing, and G&A expenses all falling year-over-year in Q2 2025-is what makes the experience relieving for stakeholders: it shows management is focused on profitable growth, not just top-line vanity metrics. The company has been profitable since $\text{2022}$.

The core value propositions are supported by these numbers:

• Tech-powered products underpin $\text{23.72 million}$ MAUs.
• Engaging content supports a $\text{67.8\%}$ gross margin.
• Offline integration is supported by $\text{10,000}$ institutions.
• AI drives efficiency, leading to $\text{29\%}$ YoY net income growth.
• Parental relief is evidenced by profitability since $\text{2022}$.

Finance: draft $\text{13}$-week cash view by Friday.

iHuman Inc. (IH) - Canvas Business Model: Customer Relationships

You're looking at how iHuman Inc. (IH) manages the connection with its massive user base, which, as of the first quarter of 2025, averaged 26.51 million total monthly active users (MAUs). This scale dictates a multi-tiered approach to keeping those relationships healthy.

Automated, in-app customer service and intelligent voice analysis

For the vast majority of individual users, the relationship is maintained through self-service and automation within the apps. While specific metrics on intelligent voice analysis resolution rates aren't public, the push toward AI in customer experience is a clear industry trend for 2025, suggesting IH is prioritizing quick, automated fixes for common issues. The value proposition itself, like the expanded content library in iHuman Chinese now featuring 1,800 characters, directly reduces the need for support by delivering a richer, less confusing initial experience. Honestly, for millions of users, the best customer service is a product that just works right out of the box.

Community building and engagement via social media (e.g., Xiaohongshu)

Community engagement is critical for maintaining relevance, especially given the June 2025 algorithm update on platforms like Xiaohongshu, which now heavily rewards platform consistency and community engagement metrics. iHuman Inc. must maintain a high level of activity to benefit from the new distribution models. Success here translates directly into organic reach and validation from peer recommendations, which is key in the Chinese consumer market. The focus is on sustained contribution to unlock better traffic rewards, not just one-off campaigns.

Key engagement indicators that drive relationship health include:

• Maintaining a Click-Through Rate (CTR) above 5% on promotional content.
• Achieving an Engagement Rate (ER) above 3% in initial traffic pool trials.
• Consistent posting frequency to satisfy the new algorithm requirements.

Dedicated B2B relationship management for school and distributor sales

The relationship management shifts significantly when dealing with schools and distributors, moving away from the high-volume, low-touch model. This requires dedicated account management to onboard and support partners. A concrete example of this B2B/institutional focus is the international expansion effort, specifically the partnership with Cricket Media in the US. Starting in September 2025, this partnership integrates iHuman's content to make Cricket Media's magazine, Reading Stars, more interactive with virtual quizzes. This signals a high-touch approach to securing and maintaining large-scale distribution and institutional adoption outside of the core China market.

High-touch, customized program development for institutional clients

For major institutional clients, the relationship moves beyond standard product sales to co-development and tailored integration. While specific contract values for these customized programs are proprietary, the strategy is evident in the international push. The goal is to embed iHuman's technology into existing educational frameworks, such as the integration with Reading Stars. This level of customization requires significant Research and Development (R&D) resources, which, based on Q1 2025 results, saw R&D expenses of RMB55.3 million (US$7.6 million) in the prior year period, indicating the investment behind these deeper client relationships.

Here's a quick look at the scale and recent financial context underpinning these customer relationship efforts as of the first half of 2025:

Metric	Value (As of Q1 2025 or Latest Available)	Unit/Context
Average Total MAUs (Q1 2025)	26.51 million	Monthly Active Users
Q1 2025 Revenue	RMB210.4 million (US$29.0 million)	Unaudited Financial Results
iHuman Chinese Content Size	1,800 characters	Expanded from 1,300
Institutional Partnership Example Start Date	September 2025	US Market Integration with Cricket Media
Prior Period R&D Expenses	RMB55.3 million (US$7.6 million)	Related to product enhancement/customization

The sheer volume of users means that even a small percentage requiring high-touch support can strain resources, so the defintely heavy reliance on in-app automation is a necessary operational reality. Finance: draft 13-week cash view by Friday.

iHuman Inc. (IH) - Canvas Business Model: Channels

You're looking at how iHuman Inc. (IH) gets its tech-powered intellectual development products into the hands of its users as of late 2025. The channels are a mix of digital storefronts, direct engagement, and institutional sales.

Major mobile application stores (iOS, Android) for app distribution

The primary route for iHuman Inc.'s software offerings remains the major mobile application stores. The sheer scale of the ecosystem supports this distribution method.

• Global App Downloads projected to reach 299 Billion in 2025.
• Average total Monthly Active Users (MAUs) for iHuman Inc. in the second quarter of 2025 was 23.72 million.
• Average total MAUs for the first quarter of 2025 was 26.51 million.

Content distribution networks for animation and IP licensing

iHuman Inc. leverages its creative output, including animation, through various networks and integrates popular intellectual property (IP) into its learning games. The Kunpeng animation unit is noted for capitalizing on success by introducing merchandise.

The company expanded its product lineup in 2024 by infusing popular IP themes, such as Disney's Frozen, into learning games to boost engagement.

Direct-to-consumer (D2C) through social media marketing

Direct engagement is supported by marketing spend aimed at driving app adoption and engagement, which feeds the MAU base. The company is also expanding internationally, notably in the US through a partnership with Cricket Media.

Sales and marketing expenses for the first quarter of 2025 were RMB41.3 million (US$5.8 million).

Metric	Q1 2025 Value	Q2 2025 Value
Total Revenue (RMB)	210.4 million	200.2 million
Average Total MAUs	26.51 million	23.72 million

Offline sales channels for physical products and devices

iHuman Inc.'s comprehensive suite of products includes smart devices. The company's product portfolio diversification and structural upgrades were cited as contributing to a lower gross margin in Q2 2025 compared to the prior year.

Deferred revenue and customer advances, which can relate to hardware or long-term service contracts, stood at RMB240.0 million (US$33.5 million) as of June 30, 2025.

Direct B2B sales to kindergartens and schools

Direct sales efforts target educational institutions, formalizing the use of iHuman Inc.'s technology in structured learning environments. This channel is seeing specific product deployment.

In the first quarter of 2025, iHuman Inc. developed a customized coding program for Boya School, a private institution in Beijing, utilizing iHuman AI Coder.

Research and development expenses, which support the creation of these specialized B2B offerings, were RMB52.8 million (US$7.4 million) in the second quarter of 2025.

iHuman Inc. (IH) - Canvas Business Model: Customer Segments

You're looking at the customer base for iHuman Inc. (IH) as of the second half of 2025, based on the latest reported figures from their Q1 and Q2 2025 earnings releases.

Parents of children aged 3-8 in China seeking intellectual development represent the core market. This segment is accessed primarily through the company's suite of self-directed apps.

• Average total Monthly Active Users (MAUs) for the first quarter ended March 31, 2025, reached 26.51 million.
• This MAU figure compares to 26.38 million in the first quarter of 2024.
• The product portfolio serving this group includes iHuman Chinese, which expanded its character set to 1,800 by Q1 2025.

Growing international user base, defintely focused on the US market is an area of active expansion. While the primary revenue driver remains domestic, strategic moves indicate a push for global reach.

• Management highlighted overseas user acquisition as a key part of the 2024 strategy.
• The company announced a partnership in September 2025 with Cricket Media to launch Reading Stars.

B2B institutional clients, including kindergartens and private schools form a distinct channel. This segment receives tailored content resources and solutions.

• As of the third quarter ended September 30, 2024, the B2B model supported nearly 10,000 kindergartens and institutions across China.
• In the first quarter of 2025, iHuman Inc. developed a customized coding program for Boya School, a private institution in Beijing.

Distributors and third-party content platforms globally are critical for international scale. These partners help push content and IP outside of the direct-to-consumer model in China.

• In early 2025, London-based Meta Media Entertainment acquired exclusive global distribution rights for the original animation series, Rainbow Crew, outside of China.

Here's a quick look at the scale across the primary user and client groups based on the most recent disclosures:

Customer Segment Focus	Metric	Latest Reported Figure	Reporting Period
Core Consumer (China)	Average Total MAUs	26.51 million	Q1 2025
B2B Institutions (China)	Number of Supported Institutions	Nearly 10,000	Q3 2024
Content Licensing (Global)	Key IP Distribution Deal	Acquired by Meta Media Entertainment	Early 2025

The company's overall user engagement remains high, as evidenced by the MAU growth, but the pressure on consumer spending in China means converting these users efficiently is paramount.

iHuman Inc. (IH) - Canvas Business Model: Cost Structure

You're looking at the expenses that keep iHuman Inc. running, especially how they managed to cut costs while still pushing product development as of their latest reports in late 2025. The focus here is on the hard numbers that make up their operational outlay.

High Research and Development (R&D) Expenses

Research and development remains a significant cost center, though iHuman Inc. achieved notable reductions in Q2 2025. For the second quarter of 2025, R&D expenses were reported at RMB 52.8 million (US$7.4 million). This figure represents a decrease of 7.7% compared to RMB 57.2 million in the second quarter of 2024. This reduction is a key part of their overall cost-saving strategy.

Content Production and IP Creation Costs

While not explicitly itemized as a standalone line item in the primary expense breakdown, the costs associated with content creation and intellectual property are embedded within the Cost of Revenues and R&D. The company noted that the gross margin decline in Q2 2025 was mainly due to the diversification and structural upgrades of the product portfolio. This implies ongoing investment in creating new educational modules and enhancing existing IP, even as overall operating expenses were managed down.

Marketing and User Acquisition Costs to Drive MAU Growth

Sales and marketing expenses saw a substantial cut, reflecting a shift in user acquisition strategy or reduced promotional spend. In Q2 2025, these expenses totaled RMB 41.3 million (US$5.8 million). This was a significant decrease of 19.5% from RMB 51.3 million in the same period last year, which the company attributed to cost savings in marketing activities. For context, Q1 2025 sales and marketing expenses were also RMB 41.3 million (US$5.7 million).

Payroll and Outsourcing Expenses, Though Decreasing Due to Cost Savings

Savings in payroll-related and outsourcing expenses were a primary driver for the reduction in several operating expense categories. Specifically, the decrease in R&D expenses was primarily due to these savings. Similarly, general and administrative expenses also benefited from savings in payroll-related expenses. This focus on efficiency in staffing and external services helped lower the total operating expenditure base.

Costs of Revenues, Including Server and Bandwidth Expenses

The direct costs tied to delivering the service, which include server and bandwidth expenses, are captured in the Cost of Revenues. For the second quarter of 2025, the Cost of Revenues was RMB 64.4 million (US$9.0 million). This was slightly higher than the RMB 63.4 million reported in the same period last year.

Here's a quick look at the breakdown of the total operating expenses for Q2 2025, showing where the money went:

Expense Category	Q2 2025 Amount (RMB)	Q2 2025 Amount (US$)	Year-over-Year Change
Research and Development	52.8 million	7.4 million	Decrease of 7.7%
Sales and Marketing	41.3 million	5.8 million	Decrease of 19.5%
General and Administrative	22.1 million	3.1 million	Decrease of 9.3%
Total Operating Expenses	116.3 million	16.2 million	Decrease of 12.5%

The total operating expenses for Q2 2025 were RMB 116.3 million (US$16.2 million), marking a 12.5% decrease from RMB 132.9 million in Q2 2024.

You can see the cost control efforts clearly in the operating expense structure. It's defintely a focus area for the management team right now.

iHuman Inc. (IH) - Canvas Business Model: Revenue Streams

You're looking at how iHuman Inc. (IH) converts its value proposition into actual cash flow as of late 2025. The revenue generation is a mix of direct consumer sales and institutional partnerships, though the recent macroeconomic environment has presented headwinds.

Total Q2 2025 revenue was RMB 200.2 million, primarily from these streams. This figure represented a 6.9% decrease from RMB 215.1 million in the second quarter of 2024. The primary drivers for this revenue decline were the falling newborn population in China and more conservative consumer spending habits.

Here's a breakdown of the key components contributing to the top line:

The core revenue is driven by the user base of the tech-powered, intellectual development products, which includes self-directed apps and interactive content.

• Subscription fees and in-app purchases from mobile learning apps.
• Sales of physical products and educational devices.

The company is actively diversifying its income sources beyond direct-to-consumer mobile sales. For instance, in Q1 2025, the company achieved 13 consecutive quarters of profitability.

International expansion efforts are materializing into new revenue channels, suggesting growth in content licensing and distribution.

• Content licensing and distribution revenue from overseas deals. The company established a strategic partnership with Cricket Media to strengthen its presence in the U.S. education market during Q2 2025.

The B2B segment, while newer, is a strategic focus area, leveraging their AI capabilities for institutional contracts.

• B2B revenue from customized school programs. iHuman developed a customized coding program for Boya School, a private institution in Beijing, during Q1 2025.

The following table summarizes the most recent reported total revenue figure and its US Dollar equivalent for context:

Metric	Value (RMB)	Value (USD)	Period
Total Revenue	200.2 million	27.9 million	Q2 2025
Revenue (Prior Year Period)	215.1 million	N/A	Q2 2024

The company's cash position as of June 30, 2025, stood at RMB 1,100.1 million (US$153.6 million) in cash, cash equivalents, and short-term investments. This liquidity supports the ongoing development across all revenue-generating product lines.