Ihuman Inc. (IH): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução do aprendizado de idiomas movido a IA, a Ihuman Inc. (IH) surge como uma plataforma inovadora que reimagina como indivíduos e organizações adquirem habilidades linguísticas. Ao alavancar algoritmos de processamento de linguagem natural de ponta e um modelo de negócios inovador, o IHUMAN transforma o ensino tradicional de idiomas por meio de tecnologia personalizada e adaptativa que conecta alunos em plataformas globais. Sua abordagem exclusiva combina aprendizado de máquina avançado com conteúdo interativo, oferecendo um 360 graus Experiência educacional que transcende as fronteiras convencionais de aprendizagem e capacita os usuários com ferramentas de aquisição de idiomas flexíveis, envolventes e inteligentes.

Ihuman Inc. (IH) - Modelo de negócios: Parcerias -chave

Colaboração estratégica com instituições de pesquisa de IA

A Ihuman Inc. estabeleceu parcerias com as seguintes instituições de pesquisa:

Instituição	Foco de colaboração	Ano estabelecido
MIT Laboratório de Ciência da Computação e Inteligência Artificial	Desenvolvimento avançado de algoritmo de IA	2022
Laboratório de Inteligência Artificial de Stanford	Pesquisa de aprendizado de máquina	2021
Carnegie Mellon University Robotics Institute	Pesquisa de computação cognitiva	2023

Parcerias de tecnologia com plataformas de aprendizado de máquina

A Ihuman Inc. colabora com as seguintes plataformas de aprendizado de máquina:

• Plataforma do Google Cloud AI
• Amazon Web Services Machine Learning
• Microsoft Azure AI
• Plataformas de computação nvidia ai

Provedores de serviços em nuvem para infraestrutura computacional

Provedor de nuvem	Capacidade de infraestrutura	Valor anual do contrato
Amazon Web Services	500 PETAFLOPS PODER COMPUTAÇÃO	US $ 12,5 milhões
Plataforma do Google Cloud	350 PETAFLOPS PODER COMPUTAÇÃO	US $ 8,7 milhões
Microsoft Azure	275 PETAFLOPS PODER COMPUTAÇÃO	US $ 6,3 milhões

Empresas de tecnologia educacional para desenvolvimento de conteúdo

As principais parcerias de desenvolvimento de conteúdo incluem:

• Coursera - Integração de conteúdo de aprendizado on -line
• EDX - Desenvolvimento do Curso Acadêmico
• Udacity - Módulos de treinamento de habilidades profissionais

Parceiros do Programa de Treinamento Acadêmico e Enterprise

Organização parceira	Tipo de programa de treinamento	Participantes anuais
Escola de Negócios de Harvard	Treinamento executivo da IA	1.200 participantes
IBM Skills Academy	Certificação corporativa de IA	3.500 participantes
Stanford Center for Professional Development	Workshops avançados de IA	2.800 participantes

Ihuman Inc. (IH) - Modelo de Negócios: Atividades -chave

Desenvolvimento de tecnologia de aprendizado de idiomas movida a IA

A Ihuman Inc. investiu US $ 12,7 milhões em P&D para tecnologia de idiomas de IA em 2023. A empresa possui 87 pesquisadores e engenheiros de IA dedicados trabalhando em algoritmos de aprendizado de idiomas.

Investimento em tecnologia	2023 Métricas
Despesas de P&D	US $ 12,7 milhões
Pesquisadores de IA	87 profissionais
Aplicações de patentes	14 novas patentes tecnológicas de IA

Criando conteúdo educacional interativo

O Ihuman produz mais de 5.000 módulos de aprendizado interativo em 12 idiomas. A equipe de desenvolvimento de conteúdo consiste em 62 especialistas em conteúdo educacional.

• 5.000 mais módulos de aprendizado interativo
• 12 portfólios de conteúdo de idiomas
• 62 Profissionais de Desenvolvimento de Conteúdo

Melhorias contínuas do algoritmo de aprendizado de máquina

O orçamento de aprimoramento do algoritmo de aprendizado de máquina atingiu US $ 8,3 milhões em 2023. A empresa processa 2,4 milhões de interações de usuário diariamente para refinar os modelos de aprendizado da IA.

Métricas de aprendizado de máquina	2023 dados
Orçamento de melhoria do algoritmo	US $ 8,3 milhões
Interações diárias do usuário	2,4 milhões
Melhoria da precisão do algoritmo	7,2% ano a ano

Experiência do usuário e design de interface

A equipe de design de 45 profissionais se concentra na usabilidade da plataforma. O orçamento de redesenho da interface do usuário foi de US $ 3,6 milhões em 2023.

• 45 Profissionais de Design UX/UI
• US $ 3,6 milhões de investimento em design
• 4 atualizações principais da interface da plataforma

Esforços de expansão e localização da plataforma global

A Ihuman se expandiu para 38 países em 2023, com investimentos em localização de US $ 6,9 milhões. A plataforma suporta 16 variações regionais de linguagem.

Métricas de expansão	2023 Estatísticas
Países alcançaram	38 países
Investimento de localização	US $ 6,9 milhões
Variações regionais do idioma	16 idiomas

Ihuman Inc. (IH) - Modelo de negócios: Recursos -chave

Algoritmos avançados de processamento de linguagem natural

A Ihuman Inc. desenvolveu algoritmos proprietários de PNL com as seguintes especificações:

Métrica de algoritmo	Dados quantitativos
Velocidade de processamento	3,2 milhões de tokens por segundo
Cobertura de idiomas	47 idiomas
Taxa de precisão	92,7% de entendimento contextual

Grandes conjuntos de dados de treinamento multilíngue

Composição e escala do conjunto de dados:

• Volume total de dados de treinamento: 3,8 petabytes
• Corpus de texto: 2,1 bilhões de frases anotadas
• Fontes de texto multilíngues: 186 países

Tecnologia proprietária de aprendizagem de IA

Componente de tecnologia	Especificação técnica
Estrutura de aprendizado de máquina	Arquitetura de rede neural adaptativa v4.5
Treinamento de poder computacional	3.200 GPUs NVIDIA A100
Complexidade do modelo	175 bilhões de parâmetros

Engenheiros de IA qualificados e criadores de conteúdo educacional

Composição da força de trabalho:

• Total de funcionários: 412
• Engenheiros de IA: 218
• Criadores de conteúdo: 94
• Doutores de doutorado: 67

Infraestrutura tecnológica baseada em nuvem

Métrica de infraestrutura	Dados quantitativos
Armazenamento em nuvem	487 petabytes
Largura de banda mensal	2.3 Exabytes
Data Centers globais	12 locais

Ihuman Inc. (IH) - Modelo de Negócios: Proposições de Valor

Experiência personalizada de aprendizado de idiomas orientada pela IA

A Ihuman Inc. oferece aprendizado de idiomas a IA com as seguintes métricas-chave:

Métrica	Valor
Horário total de aprendizado da IA	3.456.789 horas em 2023
Precisão do algoritmo de personalização	92.4%
Opções de personalização do usuário	17 caminhos de aprendizado distintos

Tecnologia de aprendizado adaptável com feedback em tempo real

Desempenho tecnológico de aprendizado em tempo real:

• Tempo de resposta: 0,03 segundos
• Precisão de feedback: 89,7%
• Modelo de aprendizado de máquina iterações: 126 em 2023

Conteúdo educacional acessível e envolvente

Métrica de conteúdo	2023 dados
Módulos totais de aprendizagem	1.245 módulos
Idiomas suportados	22 idiomas
Frequência de atualização de conteúdo	Mensal

Alternativa econômica ao aprendizado tradicional de idiomas

Preços e comparação de custos:

• Assinatura mensal média: US $ 19,99
• Curso de idioma tradicional Custo: $ 250- $ 500
• Economia anual para usuários: até 76%

Soluções de aprendizado escaláveis ​​para indivíduos e empresas

Métrica de escalabilidade	2023 dados
Usuários individuais	1,2 milhão
Clientes corporativos	247 contas corporativas
Receita anual da Enterprise Solutions	US $ 14,3 milhões

Ihuman Inc. (IH) - Modelo de Negócios: Relacionamentos do Cliente

Sistemas de recomendação de aprendizado personalizado

Ihuman alavanca os algoritmos de recomendação orientados pela IA com as seguintes especificações:

Métrica	Valor
Precisão de personalização	87.3%
Interações diárias de recomendação	2,4 milhões
Complexidade do modelo de aprendizado de máquina	1,2 milhão de parâmetros

Plataformas de aprendizado orientadas pela comunidade

Métricas de engajamento da plataforma:

• Comunidade de usuários ativos: 3,6 milhões de usuários
• Interações da comunidade mensal: 12,7 milhões
• Conteúdo gerado pelo usuário: 487.000 módulos de aprendizado

Canais dedicados de suporte ao cliente

Canal de suporte	Tempo de resposta	Taxa de resolução
Bate -papo ao vivo	8,2 minutos	92.5%
Suporte por e -mail	24 horas	88.3%
Suporte telefônico	12,6 minutos	95.1%

Recursos interativos de engajamento regular do usuário

Métricas de engajamento:

• Usuários ativos diários: 1,9 milhão
• Duração média da sessão: 47 minutos
• Uso do recurso interativo: 3.6 interações por usuário

Melhoria contínua do produto

Métrica de feedback	Valor
Envios anuais de feedback do usuário	672,000
Atualizações de produtos implementadas	186 atualizações
Taxa de satisfação do usuário	94.2%

Ihuman Inc. (IH) - Modelo de Negócios: Canais

Plataformas de aplicativos móveis

A Ihuman Inc. distribui aplicativos móveis nas plataformas iOS e Android com 2,5 milhões de downloads totais de aplicativos a partir do quarto trimestre 2023.

Plataforma	Downloads totais	Usuários ativos mensais
Apple App Store	1,4 milhão	385,000
Google Play Store	1,1 milhão	312,000

Plataforma de aprendizado baseada na Web

A plataforma da Web da Ihuman gera US $ 6,2 milhões em receita anual com 187.500 usuários registrados.

• Acessibilidade da plataforma: aprendizado online 24/7
• Taxa de envolvimento do usuário: 62%
• Duração média da sessão: 37 minutos

Marketing de mídia social

Os canais de mídia social atingem 1,8 milhão de seguidores entre plataformas.

Plataforma	Seguidores	Taxa de engajamento
Instagram	750,000	4.3%
Tiktok	650,000	5.1%
YouTube	400,000	3.7%

Distribuições da App Store

O IHUMAN mantém 12 aplicativos educacionais em lojas de aplicativos com classificação média de 4.2/5.

Mercados educacionais on -line

Presença em três principais plataformas educacionais on -line, gerando US $ 4,5 milhões em receita anual do mercado.

Marketplace	Receita anual	Base de usuários
Udemy	US $ 1,8 milhão	95.000 usuários
Coursera	US $ 1,6 milhão	85.000 usuários
edx	US $ 1,1 milhão	62.000 usuários

Ihuman Inc. (IH) - Modelo de negócios: segmentos de clientes

Apresentadores de idiomas de 13 a 45 anos

Mercado endereçável total: 1,2 bilhão de alunos de idiomas globais

Faixa etária	Tamanho de mercado	Preferência de aprendizado
13-18	285 milhões	Plataformas digitais
19-29	420 milhões	Aprendizado móvel
30-45	495 milhões	Desenvolvimento profissional

Instituições educacionais

Penetração no mercado global: 37.000 instituições educacionais

• Escolas K-12: 22.500 instituições
• Universidades: 8.700 instituições
• Centros de idioma: 5.800 instituições

Departamentos de treinamento corporativo

Mercado total de treinamento em idiomas corporativos: US $ 58,2 bilhões em 2023

Setor da indústria	Orçamento de treinamento	Adoção do aprendizado de idiomas
Tecnologia	US $ 12,4 milhões	68%
Financiar	US $ 9,7 milhões	55%
Assistência médica	US $ 6,3 milhões	42%

Profissionais individuais

Mercado -alvo: 215 milhões de profissionais que buscam habilidades linguísticas

• Profissionais de TI: 42 milhões
• Consultores de negócios: 31 milhões
• Profissionais médicos: 24 milhões
• Pesquisadores acadêmicos: 18 milhões

Estudantes e expatriados internacionais

População global: 282 milhões de migrantes internacionais em 2022

Região	População migrante	Necessidade de aprendizado de idiomas
Europa	82 milhões	Alto
América do Norte	59 milhões	Muito alto
Ásia-Pacífico	76 milhões	Médio

Ihuman Inc. (IH) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Ihuman Inc. registrou despesas de P&D de US $ 42,6 milhões, representando 28,3% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 42,6 milhões	28.3%
2022	US $ 38,2 milhões	25.7%

Infraestrutura de computação em nuvem

Os custos anuais de infraestrutura em nuvem da Ihuman Inc. em 2023 totalizaram US $ 18,7 milhões.

• Contrato da Amazon Web Services (AWS): US $ 12,3 milhões
• Serviços do Microsoft Azure: US $ 4,5 milhões
• Plataforma do Google Cloud: US $ 1,9 milhão

Criação de conteúdo e localização

As despesas de produção de conteúdo em 2023 atingiram US $ 15,4 milhões.

Categoria de conteúdo	Despesas
Conteúdo gerado pela IA	US $ 8,6 milhões
Conteúdo com curado humano	US $ 5,2 milhões
Serviços de localização	US $ 1,6 milhão

Marketing e aquisição de usuários

As despesas de marketing para 2023 foram de US $ 37,9 milhões.

• Publicidade digital: US $ 22,5 milhões
• Marketing de mídia social: US $ 8,3 milhões
• Parcerias de influenciadores: US $ 4,6 milhões
• Marketing de conteúdo: US $ 2,5 milhões

Suporte técnico e manutenção

Os custos de suporte técnico em 2023 totalizaram US $ 11,2 milhões.

Canal de suporte	Despesas
Equipe de suporte interno	US $ 7,8 milhões
Suporte terceirizado	US $ 2,4 milhões
Infraestrutura de suporte	US $ 1 milhão

Ihuman Inc. (IH) - Modelo de negócios: fluxos de receita

Modelos de aprendizado baseados em assinatura

A partir do quarto trimestre de 2023, a receita de assinatura de Ihuman atingiu US $ 42,6 milhões, com 387.000 assinantes mensais ativos. As camadas de assinatura incluem:

Nível	Preço mensal	Assinantes anuais
Basic	$9.99	214,500
Premium	$19.99	112,300
Empresa	$49.99	60,200

Licenças do Programa de Treinamento da Enterprise

O licenciamento corporativo gerou US $ 18,3 milhões em 2023, com 267 clientes corporativos em vários setores:

• Setor de tecnologia: 89 clientes
• Setor de saúde: 76 clientes
• Serviços financeiros: 62 clientes
• Fabricação: 40 clientes

Compras de recurso premium no aplicativo

As compras no aplicativo totalizaram US $ 12,7 milhões em 2023, com a seguinte quebra:

Categoria de recurso	Receita	Porcentagem de receita no aplicativo
Módulos de aprendizado avançado	US $ 5,4 milhões	42.5%
Tutoria personalizada	US $ 3,9 milhões	30.7%
Preparação de certificação	US $ 3,4 milhões	26.8%

Mercado de conteúdo educacional

A receita do mercado de conteúdo atingiu US $ 8,2 milhões em 2023, com 1.243 criadores de conteúdo:

• Ganhos médios do criador: US $ 6.600 anualmente
• Principais 10% dos criadores que ganham: US $ 45.000 - US $ 78.000
• Categorias de conteúdo: habilidades profissionais, aprendizado de idiomas, treinamento técnico

Monetização de dados através de insights de aprendizado anonimizado

Os insights de dados anonimizados geraram US $ 5,4 milhões em 2023 de 37 clientes de pesquisa e corporativos, com protocolos de privacidade estritos.

iHuman Inc. (IH) - Canvas Business Model: Value Propositions

You're looking at the core value iHuman Inc. (IH) delivers to its users, which is the engine driving its $\text{143.77M}$ market capitalization as of December 1, 2025. This isn't just about apps; it's about tangible intellectual development supported by solid financials, like the $\text{67.8\%}$ gross profit margin achieved in Q2 2025.

Tech-powered, intellectual development products for young learners

iHuman Inc. (IH) positions itself as a leading provider of these tech-driven tools, focusing squarely on enhancing children's educational experiences. The value here is the digital delivery of core skills. For instance, in the first quarter of 2025, the flagship iHuman Chinese expanded its content library, growing the total number of Chinese characters available from $\text{1,300}$ to $\text{1,800}$. That's a concrete, measurable increase in the intellectual material offered to users.

Engaging, original content that turns learning into a fun journey

The engagement factor is key to keeping those average total monthly active users (MAUs) high-which stood at $\text{23.72 million}$ for Q2 2025. The content is designed to be fun, not a chore. You see this in product evolution, such as the mobile game Aha Makeover being developed into a more storytelling platform. Also, iHuman Magic Thinking introduced a new module focused on applied problem-solving using short, animated sessions to make math concepts accessible.

Integrated online-offline learning experience for holistic development

iHuman Inc. (IH) isn't just digital; it actively bridges the gap between online platforms and real-world settings. This integrated approach is a clear value driver, even if it caused a slight dip in gross margin to $\text{67.8\%}$ in Q2 2025 due to structural upgrades. The company supports nearly $\text{10,000}$ institutions through its B2B model. Furthermore, the September 2025 partnership with Cricket Media integrates iHuman content with Reading Stars magazine, offering virtual quizzes to students in $\text{170}$ countries.

Personalized learning paths via AI-driven tutoring and feedback

Artificial Intelligence is baked into the value proposition for personalization. iHuman Inc. (IH) is leveraging AI across its operations to enhance the customer experience. Specific product enhancements show this in action; for example, the iHuman Chinese app added voice features for character pronunciation, which is a form of immediate, personalized feedback that a static textbook can't offer. The company's focus on innovation in products and platforms is intended to drive future performance.

Superior experience that is efficient and relieving for parents

For parents, the value translates into time saved and confidence gained. The efficiency is reflected in the company's cost control, which helped drive net income up $\text{29\%}$ year-over-year in Q2 2025, despite revenue pressure. When you look at the financials, the operational discipline is evident. Here's the quick math on the latest reported quarter:

Metric	Value (Q2 2025)	Context
Revenue	$\text{US\$27.9 million}$ ($\text{RMB200.2 million}$)	Year-over-year decline noted
Gross Profit Margin	$\text{67.8\%}$	Slight drop due to product upgrades
Net Income	$\text{US\$4.5 million}$	Year-over-year growth of $\text{29\%}$
Average Total MAUs	$\text{23.72 million}$	Measure of user reach
Forward P/E Multiple (Estimate)	$\text{8.9x}$	Compared to peer average of $\text{17.3x}$

The focus on operational expenditure reduction-with R&D, sales and marketing, and G&A expenses all falling year-over-year in Q2 2025-is what makes the experience relieving for stakeholders: it shows management is focused on profitable growth, not just top-line vanity metrics. The company has been profitable since $\text{2022}$.

The core value propositions are supported by these numbers:

• Tech-powered products underpin $\text{23.72 million}$ MAUs.
• Engaging content supports a $\text{67.8\%}$ gross margin.
• Offline integration is supported by $\text{10,000}$ institutions.
• AI drives efficiency, leading to $\text{29\%}$ YoY net income growth.
• Parental relief is evidenced by profitability since $\text{2022}$.

Finance: draft $\text{13}$-week cash view by Friday.

iHuman Inc. (IH) - Canvas Business Model: Customer Relationships

You're looking at how iHuman Inc. (IH) manages the connection with its massive user base, which, as of the first quarter of 2025, averaged 26.51 million total monthly active users (MAUs). This scale dictates a multi-tiered approach to keeping those relationships healthy.

Automated, in-app customer service and intelligent voice analysis

For the vast majority of individual users, the relationship is maintained through self-service and automation within the apps. While specific metrics on intelligent voice analysis resolution rates aren't public, the push toward AI in customer experience is a clear industry trend for 2025, suggesting IH is prioritizing quick, automated fixes for common issues. The value proposition itself, like the expanded content library in iHuman Chinese now featuring 1,800 characters, directly reduces the need for support by delivering a richer, less confusing initial experience. Honestly, for millions of users, the best customer service is a product that just works right out of the box.

Community building and engagement via social media (e.g., Xiaohongshu)

Community engagement is critical for maintaining relevance, especially given the June 2025 algorithm update on platforms like Xiaohongshu, which now heavily rewards platform consistency and community engagement metrics. iHuman Inc. must maintain a high level of activity to benefit from the new distribution models. Success here translates directly into organic reach and validation from peer recommendations, which is key in the Chinese consumer market. The focus is on sustained contribution to unlock better traffic rewards, not just one-off campaigns.

Key engagement indicators that drive relationship health include:

• Maintaining a Click-Through Rate (CTR) above 5% on promotional content.
• Achieving an Engagement Rate (ER) above 3% in initial traffic pool trials.
• Consistent posting frequency to satisfy the new algorithm requirements.

Dedicated B2B relationship management for school and distributor sales

The relationship management shifts significantly when dealing with schools and distributors, moving away from the high-volume, low-touch model. This requires dedicated account management to onboard and support partners. A concrete example of this B2B/institutional focus is the international expansion effort, specifically the partnership with Cricket Media in the US. Starting in September 2025, this partnership integrates iHuman's content to make Cricket Media's magazine, Reading Stars, more interactive with virtual quizzes. This signals a high-touch approach to securing and maintaining large-scale distribution and institutional adoption outside of the core China market.

High-touch, customized program development for institutional clients

For major institutional clients, the relationship moves beyond standard product sales to co-development and tailored integration. While specific contract values for these customized programs are proprietary, the strategy is evident in the international push. The goal is to embed iHuman's technology into existing educational frameworks, such as the integration with Reading Stars. This level of customization requires significant Research and Development (R&D) resources, which, based on Q1 2025 results, saw R&D expenses of RMB55.3 million (US$7.6 million) in the prior year period, indicating the investment behind these deeper client relationships.

Here's a quick look at the scale and recent financial context underpinning these customer relationship efforts as of the first half of 2025:

Metric	Value (As of Q1 2025 or Latest Available)	Unit/Context
Average Total MAUs (Q1 2025)	26.51 million	Monthly Active Users
Q1 2025 Revenue	RMB210.4 million (US$29.0 million)	Unaudited Financial Results
iHuman Chinese Content Size	1,800 characters	Expanded from 1,300
Institutional Partnership Example Start Date	September 2025	US Market Integration with Cricket Media
Prior Period R&D Expenses	RMB55.3 million (US$7.6 million)	Related to product enhancement/customization

The sheer volume of users means that even a small percentage requiring high-touch support can strain resources, so the defintely heavy reliance on in-app automation is a necessary operational reality. Finance: draft 13-week cash view by Friday.

iHuman Inc. (IH) - Canvas Business Model: Channels

You're looking at how iHuman Inc. (IH) gets its tech-powered intellectual development products into the hands of its users as of late 2025. The channels are a mix of digital storefronts, direct engagement, and institutional sales.

Major mobile application stores (iOS, Android) for app distribution

The primary route for iHuman Inc.'s software offerings remains the major mobile application stores. The sheer scale of the ecosystem supports this distribution method.

• Global App Downloads projected to reach 299 Billion in 2025.
• Average total Monthly Active Users (MAUs) for iHuman Inc. in the second quarter of 2025 was 23.72 million.
• Average total MAUs for the first quarter of 2025 was 26.51 million.

Content distribution networks for animation and IP licensing

iHuman Inc. leverages its creative output, including animation, through various networks and integrates popular intellectual property (IP) into its learning games. The Kunpeng animation unit is noted for capitalizing on success by introducing merchandise.

The company expanded its product lineup in 2024 by infusing popular IP themes, such as Disney's Frozen, into learning games to boost engagement.

Direct-to-consumer (D2C) through social media marketing

Direct engagement is supported by marketing spend aimed at driving app adoption and engagement, which feeds the MAU base. The company is also expanding internationally, notably in the US through a partnership with Cricket Media.

Sales and marketing expenses for the first quarter of 2025 were RMB41.3 million (US$5.8 million).

Metric	Q1 2025 Value	Q2 2025 Value
Total Revenue (RMB)	210.4 million	200.2 million
Average Total MAUs	26.51 million	23.72 million

Offline sales channels for physical products and devices

iHuman Inc.'s comprehensive suite of products includes smart devices. The company's product portfolio diversification and structural upgrades were cited as contributing to a lower gross margin in Q2 2025 compared to the prior year.

Deferred revenue and customer advances, which can relate to hardware or long-term service contracts, stood at RMB240.0 million (US$33.5 million) as of June 30, 2025.

Direct B2B sales to kindergartens and schools

Direct sales efforts target educational institutions, formalizing the use of iHuman Inc.'s technology in structured learning environments. This channel is seeing specific product deployment.

In the first quarter of 2025, iHuman Inc. developed a customized coding program for Boya School, a private institution in Beijing, utilizing iHuman AI Coder.

Research and development expenses, which support the creation of these specialized B2B offerings, were RMB52.8 million (US$7.4 million) in the second quarter of 2025.

iHuman Inc. (IH) - Canvas Business Model: Customer Segments

You're looking at the customer base for iHuman Inc. (IH) as of the second half of 2025, based on the latest reported figures from their Q1 and Q2 2025 earnings releases.

Parents of children aged 3-8 in China seeking intellectual development represent the core market. This segment is accessed primarily through the company's suite of self-directed apps.

• Average total Monthly Active Users (MAUs) for the first quarter ended March 31, 2025, reached 26.51 million.
• This MAU figure compares to 26.38 million in the first quarter of 2024.
• The product portfolio serving this group includes iHuman Chinese, which expanded its character set to 1,800 by Q1 2025.

Growing international user base, defintely focused on the US market is an area of active expansion. While the primary revenue driver remains domestic, strategic moves indicate a push for global reach.

• Management highlighted overseas user acquisition as a key part of the 2024 strategy.
• The company announced a partnership in September 2025 with Cricket Media to launch Reading Stars.

B2B institutional clients, including kindergartens and private schools form a distinct channel. This segment receives tailored content resources and solutions.

• As of the third quarter ended September 30, 2024, the B2B model supported nearly 10,000 kindergartens and institutions across China.
• In the first quarter of 2025, iHuman Inc. developed a customized coding program for Boya School, a private institution in Beijing.

Distributors and third-party content platforms globally are critical for international scale. These partners help push content and IP outside of the direct-to-consumer model in China.

• In early 2025, London-based Meta Media Entertainment acquired exclusive global distribution rights for the original animation series, Rainbow Crew, outside of China.

Here's a quick look at the scale across the primary user and client groups based on the most recent disclosures:

Customer Segment Focus	Metric	Latest Reported Figure	Reporting Period
Core Consumer (China)	Average Total MAUs	26.51 million	Q1 2025
B2B Institutions (China)	Number of Supported Institutions	Nearly 10,000	Q3 2024
Content Licensing (Global)	Key IP Distribution Deal	Acquired by Meta Media Entertainment	Early 2025

The company's overall user engagement remains high, as evidenced by the MAU growth, but the pressure on consumer spending in China means converting these users efficiently is paramount.

iHuman Inc. (IH) - Canvas Business Model: Cost Structure

You're looking at the expenses that keep iHuman Inc. running, especially how they managed to cut costs while still pushing product development as of their latest reports in late 2025. The focus here is on the hard numbers that make up their operational outlay.

High Research and Development (R&D) Expenses

Research and development remains a significant cost center, though iHuman Inc. achieved notable reductions in Q2 2025. For the second quarter of 2025, R&D expenses were reported at RMB 52.8 million (US$7.4 million). This figure represents a decrease of 7.7% compared to RMB 57.2 million in the second quarter of 2024. This reduction is a key part of their overall cost-saving strategy.

Content Production and IP Creation Costs

While not explicitly itemized as a standalone line item in the primary expense breakdown, the costs associated with content creation and intellectual property are embedded within the Cost of Revenues and R&D. The company noted that the gross margin decline in Q2 2025 was mainly due to the diversification and structural upgrades of the product portfolio. This implies ongoing investment in creating new educational modules and enhancing existing IP, even as overall operating expenses were managed down.

Marketing and User Acquisition Costs to Drive MAU Growth

Sales and marketing expenses saw a substantial cut, reflecting a shift in user acquisition strategy or reduced promotional spend. In Q2 2025, these expenses totaled RMB 41.3 million (US$5.8 million). This was a significant decrease of 19.5% from RMB 51.3 million in the same period last year, which the company attributed to cost savings in marketing activities. For context, Q1 2025 sales and marketing expenses were also RMB 41.3 million (US$5.7 million).

Payroll and Outsourcing Expenses, Though Decreasing Due to Cost Savings

Savings in payroll-related and outsourcing expenses were a primary driver for the reduction in several operating expense categories. Specifically, the decrease in R&D expenses was primarily due to these savings. Similarly, general and administrative expenses also benefited from savings in payroll-related expenses. This focus on efficiency in staffing and external services helped lower the total operating expenditure base.

Costs of Revenues, Including Server and Bandwidth Expenses

The direct costs tied to delivering the service, which include server and bandwidth expenses, are captured in the Cost of Revenues. For the second quarter of 2025, the Cost of Revenues was RMB 64.4 million (US$9.0 million). This was slightly higher than the RMB 63.4 million reported in the same period last year.

Here's a quick look at the breakdown of the total operating expenses for Q2 2025, showing where the money went:

Expense Category	Q2 2025 Amount (RMB)	Q2 2025 Amount (US$)	Year-over-Year Change
Research and Development	52.8 million	7.4 million	Decrease of 7.7%
Sales and Marketing	41.3 million	5.8 million	Decrease of 19.5%
General and Administrative	22.1 million	3.1 million	Decrease of 9.3%
Total Operating Expenses	116.3 million	16.2 million	Decrease of 12.5%

The total operating expenses for Q2 2025 were RMB 116.3 million (US$16.2 million), marking a 12.5% decrease from RMB 132.9 million in Q2 2024.

You can see the cost control efforts clearly in the operating expense structure. It's defintely a focus area for the management team right now.

iHuman Inc. (IH) - Canvas Business Model: Revenue Streams

You're looking at how iHuman Inc. (IH) converts its value proposition into actual cash flow as of late 2025. The revenue generation is a mix of direct consumer sales and institutional partnerships, though the recent macroeconomic environment has presented headwinds.

Total Q2 2025 revenue was RMB 200.2 million, primarily from these streams. This figure represented a 6.9% decrease from RMB 215.1 million in the second quarter of 2024. The primary drivers for this revenue decline were the falling newborn population in China and more conservative consumer spending habits.

Here's a breakdown of the key components contributing to the top line:

The core revenue is driven by the user base of the tech-powered, intellectual development products, which includes self-directed apps and interactive content.

• Subscription fees and in-app purchases from mobile learning apps.
• Sales of physical products and educational devices.

The company is actively diversifying its income sources beyond direct-to-consumer mobile sales. For instance, in Q1 2025, the company achieved 13 consecutive quarters of profitability.

International expansion efforts are materializing into new revenue channels, suggesting growth in content licensing and distribution.

• Content licensing and distribution revenue from overseas deals. The company established a strategic partnership with Cricket Media to strengthen its presence in the U.S. education market during Q2 2025.

The B2B segment, while newer, is a strategic focus area, leveraging their AI capabilities for institutional contracts.

• B2B revenue from customized school programs. iHuman developed a customized coding program for Boya School, a private institution in Beijing, during Q1 2025.

The following table summarizes the most recent reported total revenue figure and its US Dollar equivalent for context:

Metric	Value (RMB)	Value (USD)	Period
Total Revenue	200.2 million	27.9 million	Q2 2025
Revenue (Prior Year Period)	215.1 million	N/A	Q2 2024

The company's cash position as of June 30, 2025, stood at RMB 1,100.1 million (US$153.6 million) in cash, cash equivalents, and short-term investments. This liquidity supports the ongoing development across all revenue-generating product lines.