Liberty Global plc (LBTYA): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de las telecomunicaciones, Liberty Global PLC (LBTYA) surge como una potencia de servicios digitales integrados, navegando estratégicamente el complejo mercado europeo con su innovador modelo de negocio. Al combinar a la perfección la infraestructura de red de vanguardia, las soluciones integrales de entretenimiento digital y las estrategias centradas en el cliente, la compañía ha transformado las telecomunicaciones tradicionales en un ecosistema versátil y multidimensional que atiende a diversas necesidades de los consumidores en los paisajes urbanos y suburbanos. Desde banda ancha de alta velocidad hasta experiencias de transmisión personalizadas, el lienzo comercial de Liberty Global revela un enfoque sofisticado para conectar a las personas, tecnologías y oportunidades en un mundo cada vez más digital.

Liberty Global PLC (LBTYA) - Modelo de negocios: asociaciones clave

Alianza estratégica con Vodafoneziggo

En los Países Bajos, Liberty Global tiene una empresa conjunta 50/50 con Vodafoneziggo, valorada en aproximadamente € 4.2 mil millones a partir de 2023. La asociación cubre:

• Infraestructura de telecomunicaciones móviles y de línea fija combinadas
• Ofertas integradas de servicios comerciales y de consumo
• Recursos de redes compartidas y plataformas de tecnología

Métricas de asociación	Valor
Valoración de la empresa conjunta	4.200 millones de euros
Base de suscriptores combinados	4.5 millones
Inversión de red anual	350 millones de euros

Colaboraciones de proveedores de contenido

Liberty Global mantiene asociaciones estratégicas de contenido con:

• Netflix - Acuerdo de participación en ingresos que cubre 12 mercados europeos
• Video de Amazon Prime: integración en plataformas de cable y banda ancha
• Disney+ - Ofertas de servicio de transmisión agrupada

Asociación de contenido	Cobertura del mercado	Alcance de suscriptor
Asociación de Netflix	12 países europeos	2.3 millones de suscriptores
Video de Amazon Prime	8 mercados europeos	1.7 millones de suscriptores

Acuerdos de infraestructura de red

Las asociaciones de infraestructura de red mayoristas incluyen:

• Cisco Systems - Equipos e infraestructura de red
• Huawei Technologies - Desarrollo de red 5G
• Nokia Networks - Infraestructura de telecomunicaciones

Fabricante de equipos	Valor de contrato	Enfoque tecnológico
Sistemas de Cisco	220 millones de euros	Infraestructura de red
Tecnologías Huawei	180 millones de euros	Desarrollo de red 5G
Redes Nokia	160 millones de euros	Equipo de telecomunicaciones

Colaboraciones de proveedores de servicios de Internet locales

Liberty Global ha establecido empresas conjuntas con ISP locales en todo:

• Reino Unido
• Irlanda
• Bélgica
• Suiza

Mercado	Socio de ISP local	Monto de la inversión
Reino Unido	Media virgen	3.500 millones de euros
Irlanda	Irlanda de UPC	450 millones de euros
Bélgica	Telenet	1.200 millones de euros
Suiza	Suiza de UPC	650 millones de euros

Liberty Global PLC (LBTya) - Modelo de negocios: actividades clave

Desarrollo y mantenimiento de la infraestructura de red de cable

Liberty Global opera en 6 países europeos con 21.700 km de infraestructura de red de fibra. La inversión total de la red en 2022 fue de € 1.9 mil millones.

Métrico de red	Datos 2022
Longitud total de la red de fibra	21,700 km
Inversión de infraestructura de red	1.900 millones de euros

Provisión del servicio de telecomunicaciones de banda ancha y móvil

Liberty Global atiende a aproximadamente 20.4 millones de clientes de banda ancha en toda Europa. Los suscriptores de servicio móvil alcanzaron 4.5 millones en 2022.

• Clientes de banda ancha: 20.4 millones
• Suscriptores de servicios móviles: 4.5 millones
• Países de operación: 6 mercados europeos

TV digital y administración de plataforma de transmisión

La base de suscriptores de TV digital es de 15.3 millones. La inversión en la plataforma de transmisión totalizó € 275 millones en 2022.

Métrica de TV digital	Datos 2022
Suscriptores de TV digital	15.3 millones
Inversión en la plataforma de transmisión	275 millones de euros

Innovación tecnológica y actualizaciones de infraestructura de red

El gasto de I + D alcanzó 412 millones de euros en 2022. Las actualizaciones de redes de red 5G y Fibra comprendieron el 65% de las inversiones tecnológicas.

• Gasto total de I + D: € 412 millones
• Inversión de actualización de la red: 65% del presupuesto de tecnología
• Enfoque primario: tecnologías de red 5G y Fibra

Servicio al cliente y operaciones de soporte técnico

Los centros de atención al cliente emplean a 8.600 empleados en ubicaciones europeas. Presupuesto operativo anual de servicio al cliente: 345 millones de euros.

Métrica de soporte al cliente	Datos 2022
Personal de apoyo	8.600 empleados
Presupuesto de servicio al cliente	345 millones de euros

Liberty Global PLC (LBTYA) - Modelo de negocios: recursos clave

Infraestructura de red de cable y fibra óptica extensa

Liberty Global opera una infraestructura de red que abarca múltiples países europeos, que incluyen:

País	Cobertura de red (kilómetros)	Alcance de fibra
Reino Unido	54,000	6.2 millones de locales
Bélgica	32,500	3.1 millones de locales
Países Bajos	41,000	4.5 millones de locales

Licencias avanzadas de tecnología de telecomunicaciones y espectro

Detalles de la infraestructura tecnológica:

• DOCSIS 3.1 Tecnología implementada en la red
• Licencias de espectro 5G en múltiples mercados europeos
• Ancho de banda total del espectro: 320 MHz

Fuerza laboral técnica y de servicio al cliente especializada

Categoría de empleado	Total de empleados	Porcentaje de personal técnico
Fuerza de trabajo total	24,800	62%
Servicio al cliente	7,200	29%

Capital financiero sustancial

Recursos financieros a partir del cuarto trimestre 2023:

• Activos totales: $ 52.3 mil millones
• Equivalentes en efectivo y efectivo: $ 3.4 mil millones
• Gastos de capital anuales: $ 2.9 mil millones

Contenido digital patentado y plataformas de transmisión

Plataforma	Suscriptores	Tamaño de la biblioteca de contenido
Virgin Media O2	5.6 millones	Más de 10,000 horas
Vodafoneziggo	4.2 millones	8,500+ horas

Liberty Global PLC (LBTya) - Modelo de negocio: propuestas de valor

Servicios integrados de telecomunicaciones en múltiples mercados europeos

Liberty Global opera en 6 países europeos: Reino Unido, Bélgica, Países Bajos, Irlanda, Suiza y Polonia, que atiende a aproximadamente 20.2 millones de relaciones con los clientes al tercer trimestre de 2023.

País	Relaciones con los clientes	Penetración del mercado
Reino Unido	5.8 millones	8.7%
Bélgica	3.2 millones	12.3%
Países Bajos	4.1 millones	9.5%

Conectividad de banda ancha e internet de alta velocidad

Liberty Global proporciona servicios de banda ancha con las siguientes especificaciones:

• Velocidad promedio de banda ancha: 350 Mbps
• Cobertura de red de fibra óptica: 65% en todos los mercados
• Inversión de infraestructura de red: 1.200 millones de euros en 2022

Soluciones integrales de entretenimiento digital y transmisión

Las ofertas de entretenimiento digital de Liberty Global incluyen:

Servicio	Suscriptores	Precio mensual
Plataforma de transmisión de video	3.5 millones	€12.99
Canales deportivos premium	1.2 millones	€19.99

Paquetes de servicio agrupados

Desglose del paquete de servicio agrupado:

• Paquetes de triple juego: 62% de la base de clientes
• Paquetes de play-play: 28% de la base de clientes
• Ingresos mensuales promedio por usuario (ARPU): € 49.50

Precios competitivos y modelos de suscripción flexibles

Detalles de la estrategia de precios:

Tipo de paquete	Costo mensual	Flexibilidad de contrato
Internet básico	€29.99	Contrato de rodadura mensual
Paquete premium	€69.99	Contrato de 12 meses con opción de terminación temprana

Liberty Global PLC (LBTya) - Modelo de negocios: relaciones con los clientes

Plataformas de autoservicio digital y aplicaciones móviles

Liberty Global opera la aplicación MyVodafone con 4.2 millones de usuarios mensuales activos en los mercados europeos. La plataforma digital admite el 87% de las interacciones de servicio al cliente a través de canales en línea.

Plataforma	Usuarios activos mensuales	Cobertura de servicio
Aplicación myvodafone	4.2 millones	87% de interacciones de servicio al cliente

Canales de atención al cliente 24/7

Liberty Global proporciona atención al cliente multicanal con la siguiente infraestructura:

• Soporte telefónico disponible en 6 idiomas
• Soporte de chat en vivo con un tiempo de respuesta promedio de 3.2 minutos
• Soporte por correo electrónico con una tasa de resolución del 95% dentro de las 24 horas

Recomendaciones personalizadas de marketing y servicio

Utiliza análisis de datos avanzados con 3.6 millones de perfiles de clientes segmentado para enfoques de marketing específicos.

Programas de fidelización e incentivos por contrato a largo plazo

Tipo de contrato	Tasa de retención	Duración promedio del contrato
Banda ancha a largo plazo	92%	24 meses
Servicios móviles	88%	18 meses

Comentarios regulares de los clientes y mecanismos de compromiso

Implementa el seguimiento de puntaje de promotor neto trimestral (NPS) con una puntuación actual de 65, que se considera excelente en la industria de las telecomunicaciones.

• Encuestas trimestrales de satisfacción del cliente
• Plataformas de comentarios en línea
• Canales de compromiso de las redes sociales

Liberty Global PLC (LBTya) - Modelo de negocios: canales

Sitio web en línea y aplicaciones móviles

Liberty Global opera múltiples plataformas digitales en sus mercados:

• Aplicación MyVodafone con 5.2 millones de usuarios mensuales activos
• Manejo del portal de servicio al cliente en línea Manejo del 72% de las interacciones del cliente
• Plataformas de autoservicio digital en 8 mercados europeos

Canal digital	Usuarios activos mensuales	Porcentaje de interacción
Aplicación myvodafone	5,200,000	42%
Portal web	3,800,000	30%
Web móvil	2,600,000	28%

Tiendas minoristas físicas y centros de servicio

Liberty Global mantiene 426 ubicaciones minoristas físicas en toda Europa.

País	Número de tiendas	Pisada mensual promedio
Reino Unido	142	87,500
Países Bajos	98	62,300
Bélgica	76	45,200

Telesales y marketing directo

Liberty Global opera 12 centros de llamadas con 3.200 representantes de servicio al cliente.

• Ingresos anuales de telesales: € 287 millones
• Costo promedio de adquisición de clientes a través de las telesales: € 42
• Tasa de conversión: 18.5%

Socios minoristas autorizados de terceros

Liberty Global colabora con 1.247 socios minoristas autorizados.

Tipo de socio	Número de socios	Volumen de ventas
Minoristas de electrónica	523	€ 156 millones
Tiendas de telecomunicaciones	374	112 millones de euros
Tiendas de conveniencia	350	78 millones de euros

Plataformas de marketing digital y redes sociales

La estrategia de marketing digital de Liberty Global abarca múltiples plataformas.

Plataforma	Seguidores/suscriptores	Tasa de compromiso
Facebook	2,100,000	4.2%
Instagram	1,450,000	3.7%
LinkedIn	620,000	2.9%

Liberty Global PLC (LBTYA) - Modelo de negocios: segmentos de clientes

Consumidores residenciales de banda ancha y entretenimiento

Liberty Global atiende a aproximadamente 20.7 millones de clientes residenciales en toda Europa a partir del tercer trimestre de 2023. Desglose de la base de clientes:

Tipo de servicio	Conteo de clientes	Penetración del mercado
Internet de banda ancha	11.3 millones	54.6%
Servicios de video	9.4 millones	45.4%
Servicios móviles	4.2 millones	20.3%

Pequeños y medianos clientes de telecomunicaciones comerciales

Ingresos del segmento empresarial: 1.200 millones de euros en 2022

• Soluciones de conectividad empresarial
• Servicios de comunicación en la nube
• Gestionó infraestructura

Demografía del mercado urbano y suburbano

Distribución geográfica del cliente:

Región	Porcentaje del cliente	Total de los hogares atendidos
Reino Unido	35%	7.2 millones
Bélgica	25%	5.2 millones
Países Bajos	20%	4.1 millones
Otros mercados europeos	20%	4.2 millones

Usuarios de tecnología multigeneracional

Segmentación del grupo de edad:

Grupo de edad	Porcentaje de clientes	Servicios preferidos
18-34	32%	Transmisión, móvil
35-54	38%	Servicios Bundled
55+	30%	TV tradicional, banda ancha

Buscadores de servicios sensibles a los precios y premium

Distribución de nivel de servicio:

Nivel de servicio	Porcentaje del cliente	Ingresos mensuales promedio
Paquete básico	45%	€29.99
Paquete estándar	35%	€49.99
Paquete premium	20%	€79.99

Liberty Global PLC (LBTya) - Modelo de negocio: Estructura de costos

Mantenimiento y expansión de la infraestructura de red

En 2023, Liberty Global invirtió $ 1.48 mil millones en gastos de capital de infraestructura de red. Los costos totales de infraestructura de red de la compañía para el año fueron de aproximadamente $ 2.3 mil millones.

Categoría de costos	Cantidad (USD)
Capex de infraestructura de red	$ 1.48 mil millones
Costos totales de infraestructura de red	$ 2.3 mil millones

Investigación y desarrollo de tecnología

Liberty Global asignó $ 316 millones a los gastos de investigación y desarrollo en 2023, lo que representa el 3.2% de sus ingresos totales.

• I + D Áreas de enfoque de inversión:
  • Tecnología de fibra óptica
  • Desarrollo de la plataforma de transmisión
  • Innovaciones de ciberseguridad

Salarios y capacitación de los empleados

Los gastos totales relacionados con los empleados para Liberty Global en 2023 fueron de $ 1.1 mil millones, con un costo promedio por empleado de $ 127,000.

Categoría de costos de empleado	Cantidad (USD)
Gastos totales de los empleados	$ 1.1 mil millones
Costo promedio por empleado	$127,000

Licencias de contenido y adquisición

Liberty Global gastó $ 742 millones en licencias y adquisición de contenido en 2023, lo que representa el 7.5% de sus gastos operativos totales.

• Desglose de licencias de contenido:
  • Contenido de transmisión: $ 412 millones
  • Contenido de TV lineal: $ 330 millones

Gastos de marketing y adquisición de clientes

Los costos de marketing y adquisición de clientes para Liberty Global totalizaron $ 456 millones en 2023, con un costo de adquisición de clientes de $ 187 por nuevo suscriptor.

Categoría de costos de marketing	Cantidad (USD)
Gastos totales de marketing	$ 456 millones
Costo de adquisición de clientes	$ 187 por suscriptor

Liberty Global PLC (LBTya) - Modelo de negocios: flujos de ingresos

Tarifas de suscripción recurrentes para servicios de telecomunicaciones

Liberty Global reportó ingresos totales de € 4,79 mil millones para el año fiscal 2023. Las tarifas de suscripción recurrentes representaron aproximadamente € 3.2 mil millones de estos ingresos totales.

Categoría de servicio	Ingresos (millones de euros)	Porcentaje de total
Servicios de video	1,450	30.3%
Internet de banda ancha	1,280	26.7%
Servicios de voz	470	9.8%

Cargos de conectividad a Internet de banda ancha

La conectividad a Internet de banda ancha generó € 1.28 mil millones en ingresos para Liberty Global en 2023.

• Suscripción promedio de banda ancha mensual: € 35.50
• Suscriptores de banda ancha totales: 8.2 millones
• Tasa de penetración de banda ancha: 62% en los mercados centrales

Ingresos de la plataforma digital de televisión y transmisión

Las plataformas de transmisión y televisión digital contribuyeron con 1.45 mil millones de euros a los ingresos de Liberty Global en 2023.

Plataforma	Suscriptores	Ingresos (millones de euros)
TV tradicional por cable	6.1 millones	980
Plataformas de transmisión	2.3 millones	470

Ingresos del servicio de telecomunicaciones móviles

Los servicios móviles generaron € 580 millones en ingresos para Liberty Global en 2023.

• Suscriptores móviles: 3.4 millones
• Ingresos promedio por usuario móvil: € 14.20 por mes
• Uso de datos móviles: 8.7 GB por usuario por mes

Contratos de soluciones empresariales y empresariales

Enterprise Solutions contribuyó con 410 millones de euros a los ingresos de Liberty Global en 2023.

Segmento de negocios	Ingresos (millones de euros)	Servicios clave
Conectividad corporativa	210	Internet dedicado, VPN
Servicios en la nube	120	Lo administró, soluciones en la nube
Soluciones de telecomunicaciones	80	Gestión de redes, seguridad

Liberty Global plc (LBTYA) - Canvas Business Model: Value Propositions

Converged Connectivity: Liberty Global plc delivers bundled high-speed broadband, video, and mobile services across its European operations. The company currently provides over 80 million connections across Europe through brands like Telenet, Virgin Media in Ireland, UPC in Slovakia, Virgin Media-O2 in the U.K., and VodafoneZiggo in The Netherlands.

You're looking at a business model built on bundling. In Q3 2025, Liberty Telecom operations in the UK, Netherlands, and Ireland showed improved net adds for both broadband and postpaid mobile services, signaling customer uptake of these converged packages.

Next-Generation Speed: Liberty Global plc is aggressively deploying faster network capabilities. VodafoneZiggo launched a 2 Gbps offering in October 2025, aiming to reach nearly 7 million homes by year-end. The overall goal is to deliver 2 Gbps speeds to almost the entire footprint by the end of the year.

The network upgrade progress is clear when you look at the build-out metrics:

• Biggest quarter for fiber build in Q3 2025.
• Virgin Media Ireland on track to complete ~73% of its FTTH (Fiber to the Home) roll-out by the end of 2025.
• VodafoneZiggo is deploying 1.8GHz technology in preparation for the DOCSIS 4.0 rollout scheduled for late 2026.

Shareholder Value: An unwavering focus on fostering, crystallizing and delivering value to shareholders remains a top priority for Liberty Global plc. This is executed through asset monetization and capital returns, with the Liberty Growth portfolio holding a Fair Market Value (FMV) of $3.4 billion as of Q2 2025.

Here's the quick math on the asset monetization efforts:

Metric	Value	Status/Context
Non-Core Asset Disposal Target	$500-750 million	Annual target for asset sales.
Proceeds Year-to-Date (YTD)	~$300 million	Achieved via recent partial ITV stake sale.
Top Six Investments Concentration	>80%	Percentage of portfolio value held by top six investments.

Also, the company announced a major leadership transition: Dr. John C. Malone will step down from the Board effective January 1, 2026, transitioning to Chairman Emeritus. The company anticipates that its 2026 negative Adjusted EBITDA will be approximately $100 million, representing a 50% reduction from the run-rate going into 2025.

Business Solutions: Liberty Global plc offers value-added services beyond core connectivity. The company is leveraging its technology platforms for enterprise value creation.

• Liberty Blume, the tech-enabled back office, has 13 clients driving over $100 million in revenue for 2025.
• Liberty Tech achieved profitability on revenue of $475 million, optimized through outsourcing agreements.
• VMO2 successfully launched giffgaff broadband, supporting its multi-brand strategy in fixed services.

Operational Resilience: The reported financial performance in Q3 2025 demonstrates operational strength despite competitive markets. Liberty Global plc reported consolidated Adjusted EBITDA of $1,250.3 million for Q3 2025, marking a 6.8% year-over-year increase on a reported basis.

This operational metric supports the focus on efficiency drives, including corporate reshaping and cost savings across Liberty Corporate and Liberty Tech. The Adjusted EBITDA less Property & Equipment (P&E) additions for the quarter was $602.6 million, up 24.7% year-over-year on a reported basis.

Liberty Global plc (LBTYA) - Canvas Business Model: Customer Relationships

Dedicated Account Management: Contractual, established pricing for large business services.

The focus on the Business-to-Business (B2B) segment shows mixed results across the operating companies. For instance, in Q1 2025, postpaid net additions reached 29,100, primarily driven by growth in B2B. However, this is contrasted by Q2 2025 postpaid net losses of 73,600, which were driven by low-margin B2B port outs. Liberty Global plc is bolstering its B2B presence, with VMO2 nearing the completion of its acquisition of the B2B business Daisy in Q2 2025. The overall Liberty Services & Corporate segment has an Adjusted EBITDA outlook for 2025 of negative ~$175 million.

Digital Self-Service: Online platforms for billing, support, and service management.

Liberty Global plc embeds digital tools to enhance customer interaction. The AI Agent Assist platform supports call centre staff at VodafoneZiggo in the Netherlands, with 200 agents using it. The overall strategy emphasizes digital tools to improve retention; VMO2 specifically reported growth in fixed-line Average Revenue Per User (ARPU) due to materially better retention resulting from digital and AI tools.

Base Management: Strong focus on reducing churn and driving ARPU growth.

Base management efforts are centered on driving ARPU growth through pricing actions while managing churn in competitive markets. The performance across key metrics for fixed-line customer relationships is detailed below:

Metric / Period End	VMO2 Fixed ARPU YoY Change	Telenet Fixed ARPU YoY Change	Broadband Net Adds/Losses (Quarterly)	Postpaid Net Adds/Losses (Quarterly)
Q4 2024	2.0% growth	N/A	9,900 net adds	15,600 net adds
Q1 2025	1.6% growth	N/A	31,000 net losses or 44,000 net losses	29,100 net adds or 122,800 net losses
Q2 2025	0.9% growth	3.1% growth	900 net adds (Telenet) or 51,400 net losses (Overall)	1,300 net adds (Telenet) or 73,600 net losses (Overall)

The FMC8 households metric, which tracks bundled services, reached 1.5 million at the end of Q4 2024, growing by 1,700 during that quarter.

Enhanced Service Levels: Business market prices for SOHO/small business customers.

The strategy involves using main brands to underpin value in premium segments and flanker brands to drive growth in low-cost segments. Telenet's BASE FMC offer, which targets this segment, has sold over 25,000 broadband subscriptions since its launch.

AI-Driven Optimization: Using AI for real-time traffic and energy management.

Liberty Global plc is actively investing in AI for operational efficiencies. The company estimates AI could shave 2% off operating costs annually over the next three years across its four main OpCos (Telenet, Virgin Media Ireland, VMO2, and VodafoneZiggo). The total expected annual savings and revenue uplift from AI is estimated to be between $200 million and $300 million. Of this potential $300 million, 70% is expected to come from cost savings. AI tools are also used in networks to improve in-home connectivity through preventative care and diagnostics.

• AI is expected to drive operational efficiency and enhance customer experience.
• AI-driven network management is essential for optimizing performance and driving energy efficiency.

Finance: draft 13-week cash view by Friday.

Liberty Global plc (LBTYA) - Canvas Business Model: Channels

You're looking at how Liberty Global plc (LBTYA) gets its services-broadband, video, fixed-line, and mobile-into the hands of its customers across Europe. The channels are a mix of direct presence, digital interfaces, and partnerships, all supporting the 80 million fixed and mobile connections they manage across the continent.

The scale of the Liberty Telecom platform, which these channels feed, is substantial. As of the latest full-year 2025 update, this business generates an aggregate revenue of approximately $21.6 billion. This is a critical number because it shows the sheer volume these channels must support. Here's a breakdown of that revenue scale, which informs the channel strategy:

Revenue Component (Liberty Telecom)	Amount	Context
Aggregate Revenue	$21.6 billion	Total for Liberty Telecom business.
Revenue from Non-Consolidated Joint Ventures	$18 billion	Represents the majority of the Telecom revenue base.
Revenue from Consolidated Operations	$3.6 billion	Directly consolidated revenue for Liberty Telecom.

The company is heavily invested in network quality, which directly impacts the effectiveness of all sales channels. They are on track to complete approximately 73% of their fiber roll-out by the end of 2025. This high-speed infrastructure is what the sales channels are pushing.

Operating Company Retail: Branded stores and direct sales channels in Europe.

While specific store counts aren't public, the direct sales effort is tied to the performance of major brands like Virgin Media O2 (VMO2) in the U.K., VodafoneZiggo in the Netherlands, and Telenet in Belgium. The company is focused on base management, evidenced by having the best number of subscribers on 1Gbps+ speeds across Liberty Global. This retail push is supported by network upgrades, such as doubling broadband speeds for over 900,000 customers.

Digital Platforms: Websites and mobile apps for sales and customer care.

Digital interaction is clearly a focus for customer care and retention, with the company noting the lowest fixed churn levels since 2023 driven by proactive migrations and a WiFi guarantee program. Furthermore, the Liberty Services platform, which includes technology and finance arms, is scaling. Liberty Blume, for instance, officially launched its B2B marketing campaign in Q1 2025. The mobile side leverages a multi-brand strategy and cross-sell activities, including promotions like the iPhone 17 offers.

Wholesale Agreements: Providing network access to other service providers.

Wholesale is a key part of the value unlock strategy, especially concerning network monetization. The wholesale and off-net expansion is progressing well, with an anticipated new partner in Q1 2026. The revenue derived from joint ventures, such as the VMO2 and VodafoneZiggo partnerships, accounts for the bulk of the Liberty Telecom segment's scale, with combined annual revenue exceeding $18 billion based on 2023 figures.

Indirect Sales: Third-party dealers and distributors for mobile and fixed services.

Indirect channels are implied through the multi-brand mobile strategy and regional sales momentum, such as the strong regional sales seen in the South under the 'Base' brand for broadband and mobile. The mobile services in Virgin Media Ireland are delivered as a mobile virtual network operator through third-party networks, which is a direct function of this channel type.

B2B Sales Force: Dedicated teams for medium to large business service agreements.

The B2B focus is integrated within the Liberty Services platform. The business services offered include voice, advanced data, video, wireless, cloud-based services, and converged fixed-mobile services to medium and large enterprises. The launch of the Liberty Blume B2B marketing campaign in Q1 2025 signals a dedicated push through this channel. The overall corporate reshaping is also expected to drive cost efficiencies, with projected 2026 net corporate costs reduced to approximately $100 million.

The company is also actively managing its asset portfolio, targeting $500-$750 million in non-core asset disposals for 2025, with approximately $300 million achieved year-to-date as of Q3 2025. This capital rotation strategy is a financial lever that supports investment in these core channels and infrastructure.

Liberty Global plc (LBTYA) - Canvas Business Model: Customer Segments

Residential Consumers: Households demanding converged broadband, video, and mobile.

As of March 31, 2025, Liberty Global served approximately 11.5 million fixed-line customers and over 44 million mobile subscribers across its reportable segments.

Specific segment movements in early 2025 included:

• VMO2 lost 44,000 broadband subscribers in Q1 2025.
• VodafoneZiggo shed 31,000 broadband customers in Q1 2025.
• VMO2 added 9,900 fixed broadband customers in Q4 2024.
• Telenet added 3,200 net broadband subscribers in Q4 2024.

Video customer counts at the end of 2024 totaled 1.95 million. At the end of 2024, Liberty Global reported 2.2 million internet subscribers across Telenet, UPC Slovakia, and Virgin Media Ireland.

Small Office/Home Office (SOHO): Small businesses needing enhanced service levels.

Most broadband communications subsidiaries provide services to SOHO subscribers who pay a premium for enhanced service levels. All mass marketed products provided to SOHOs are included in the respective RGU and customer counts of broadband operations, with only premium-priced services considered separately.

Medium to Large Enterprises: Businesses requiring advanced, contract-based services.

The acquisition of the B2B business Daisy by VMO2 is expected to bring approximately £125 million in incremental revenue from consolidation.

Segment/Metric	Unit	Value/Count (Latest Available)
VMO2 Postpaid Mobile Net Losses (Q1 2025)	Subscribers	122,800
VM Ireland B2B Non-Subscription Revenue	Trend (Q2 2025)	Notable Growth
Telenet B2B Equipment Sales (Q4 2024)	Trend	Robust

Wholesale Partners: Other telecom operators needing network capacity or access.

The combined consumer and wholesale revenue trend for Q3 2025 was stable at -0.1%. Virgin Media Ireland added a new wholesale customer during Q2 2025. An agreement was announced with Proximus in October 2025 to rationalize the fiber market, with a market test underway. Wholesale and off-net expansion anticipates a new partner in Q1 2026.

Financial Investors: Shareholders seeking value unlock through spin-offs and buybacks.

Liberty Global announced a buyback program for 2025 of up to 10% of shares outstanding. The company is targeting $500 million to $750 million in non-core asset disposals for 2025. Proceeds Year-to-Date (YTD) from disposals, including a partial ITV stake sale, reached approximately $300 million.

The Fair Market Value (FMV) of the Liberty Growth portfolio stood at $3.4 billion in Q3 2025. The company's debt-to-equity ratio was reported as 5.00. The spin-off of Sunrise implies over $10 per share of value to Liberty Global shareholders.

• Liberty Global Market Capitalization (as of Dec 6, 2025): $1.81 billion.
• 2025 Non-Core Asset Disposal Target Range: $500 million to $750 million.
• Proceeds YTD from Disposals (Q3 2025): Approximately $300 million.
• Liberty Growth Portfolio FMV (Q3 2025): $3.4 billion.

Liberty Global plc (LBTYA) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Liberty Global plc's expenses as of late 2025. It's a structure dominated by network build-out and managing a significant debt load, so let's map out where the cash is going.

Capital Expenditure (CapEx)

Capital spending, or Property, Plant, and Equipment (P&E) Additions, remains a major cost component, reflecting the ongoing commitment to fiber and 5G expansion across the Liberty Telecom footprint. For instance, in the first quarter of 2025, Liberty Global Consolidated reported Property and equipment additions of $594.2 million on a reported basis. The operational guidance reflects this heavy investment profile.

Specific CapEx guidance for key operations in 2025 highlights this focus:

• Virgin Media O2 (VMO2) P&E additions guidance for 2025 is set between £2.0 to £2.2 billion.
• Telenet has a guidance for P&E Additions as a percentage of revenue of around 38% for 2025.
• Virgin Media Ireland is expected to reach 80% of homes with fiber by year-end 2025.

Network Operating Costs

These are the day-to-day costs to keep the lights on and the content flowing. Programming costs, for example, saw a reduction at Telenet due to the decision not to renew certain sports rights. The overall cost base is under constant review for efficiencies, especially in areas like programming and operational expenses.

Corporate Overhead

Liberty Global plc has been aggressively targeting a reduction in its central administrative burden. The company improved its net corporate cost guidance for 2025 twice, settling on a target of $150 million for the full year. Honestly, seeing the path to $100 million in 2026 visibility shows a clear, sustained focus on trimming this area.

Debt Servicing

Servicing the substantial debt load is a non-negotiable, large-scale cost. For the quarter ending September 2025, the reported Interest Expense on Debt was $250.6 million. The structure of this debt is a key factor in the cost profile, though management notes that the balance sheets of the core operating businesses are strong with no maturities until 2028. Furthermore, a major financing action, a EUR 4.35 billion financing for the Wyre netco in Belgium, was announced to fund fiber build-out and reduce leverage at the Telenet servco, including all 2028 maturities.

Personnel Costs

Cost discipline initiatives are directly impacting personnel costs, often through restructuring. While specific redundancy scheme costs aren't itemized here, the drive for savings is evident in management commentary and revised guidance for service platforms. For example, the outlook for Liberty Services & Corporate Adjusted EBITDA for 2025 was raised to negative ~$175 million, driven by cost optimization initiatives. Virgin Media O2's Adjusted EBITDA growth was explicitly attributed to cost discipline.

Here's a quick look at some key financial metrics relevant to the cost base as of late 2025 reporting:

Financial Metric	Reported Amount (Latest Quarter 2025)	Context/Source
Net Corporate Costs Target (FY 2025)	$150 million	Full Year Guidance
Interest Expense on Debt (Q3 2025)	$250.6 million	Quarterly Expense
Liberty Services & Corporate Adj. EBITDA Outlook (FY 2025)	Negative ~$175 million	Revised Guidance
Consolidated P&E Additions (Q1 2025)	$594.2 million	Reported Basis
Wyre NetCo Financing Amount	EUR 4.35 billion	Belgium Refinancing

Finance: draft 13-week cash view by Friday.

Liberty Global plc (LBTYA) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Liberty Global plc (LBTYA) as of late 2025, which is a mix of steady subscription fees and strategic asset realization. Honestly, the story here is about extracting maximum value from the core European telecom assets while managing the transition from legacy video to high-speed connectivity.

The Total TTM Revenue for Liberty Global plc (LBTYA) stands at approximately $4.77 billion as of the Trailing Twelve Months ending September 30, 2025. This figure reflects a significant year-over-year increase, showing the underlying business momentum, even with the complexities of ongoing portfolio reshaping.

Here's a quick look at the recent top-line performance to give you context for that TTM number:

Reporting Period	Reported Revenue
Q3 2025	$1.21 billion
Q2 2025	$1.2691 billion

Residential Subscriptions form the bedrock of this revenue. This is the monthly fee you see from customers bundling broadband internet, television packages, and mobile communications services across Liberty Global plc (LBTYA)'s footprint in markets like the UK, the Netherlands, and Belgium. The performance here is key; for instance, the UK joint venture, VMO2, has been pushing improved broadband and mobile postpaid net customer additions, which directly feeds this stream.

Business Subscriptions capture the contractual revenue derived from serving smaller offices and home offices (SOHO) up to larger enterprise clients. This revenue stream is typically more stable due to longer-term contracts for connectivity and managed services. While specific segmentation isn't always broken out granularly, the operational progress in core telecom units is what drives this contractual income.

The company's revenue generation is heavily concentrated in its operating subsidiaries. To give you a sense of scale from the prior year, which still heavily influences the current mix:

• Telenet, a key subsidiary, was responsible for $3.08 billion of the $4.34 billion total revenue reported for the full year 2024.
• The Belgian operations, which include Telenet, generated approximately $2.92 billion in revenue in 2024.

Wholesale Revenue is the fee-based income generated by providing network access, capacity, or services to third-party operators and service providers. This stream leverages the significant infrastructure investments Liberty Global plc (LBTYA) has made, allowing others to use their networks, which is a capital-light way to monetize assets.

Finally, Investment Gains represent proceeds from the strategic management of the Liberty Growth portfolio, which is a separate pillar from the core telecom operations. The company has been actively progressing on its non-core asset disposal target, with management targeting proceeds in the range of $500 million to $750 million from these sales as part of its value-unlock strategy. As of late 2025, the fair market value of the remaining Liberty Growth portfolio was reported at $3.4 billion.

Finance: draft 13-week cash view by Friday.