Liberty Global Plc (LBTYA): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico de telecomunicações, a Liberty Global Plc (LBTYA) surge como uma potência de serviços digitais integrados, navegando estrategicamente no complexo mercado europeu com seu inovador modelo de negócios. Ao misturar perfeitamente infraestrutura de rede de ponta, soluções abrangentes de entretenimento digital e estratégias centradas no cliente, a empresa transformou as telecomunicações tradicionais em um ecossistema versátil e multidimensional que atende a diversas necessidades de consumidores em paisagens urbanas e suburbanas. De banda larga de alta velocidade a experiências personalizadas de streaming, a tela comercial da Liberty Global revela uma abordagem sofisticada para conectar pessoas, tecnologias e oportunidades em um mundo cada vez mais digital.

Liberty Global Plc (LBTYA) - Modelo de negócios: Parcerias -chave

Aliança estratégica com Vodafoneziggo

Na Holanda, a Liberty Global possui uma joint venture 50/50 com a Vodafoneziggo, avaliada em aproximadamente 4,2 bilhões de euros a partir de 2023. A parceria cobre:

• Infraestrutura de telecomunicações móveis e de linha fixa combinada
• Ofertas integradas de consumidores e serviços de negócios
• Recursos de rede compartilhados e plataformas de tecnologia

Métricas de parceria	Valor
Avaliação da joint venture	€ 4,2 bilhões
Base combinada de assinantes	4,5 milhões
Investimento anual de rede	€ 350 milhões

Colaborações de provedores de conteúdo

Liberty Global mantém parcerias estratégicas de conteúdo com:

• Netflix - Contrato de compartilhamento de receita que cobre 12 mercados europeus
• Amazon Prime Video - integração nas plataformas de cabo e banda larga
• Disney+ - ofertas de serviço de streaming em agrupamento

Parceria de Conteúdo	Cobertura de mercado	Alcance do assinante
Parceria da Netflix	12 países europeus	2,3 milhões de assinantes
Amazon Prime Video	8 mercados europeus	1,7 milhão de assinantes

Acordos de infraestrutura de rede

Parcerias de infraestrutura de rede por atacado incluem:

• Cisco Systems - Equipamentos de rede e infraestrutura
• Huawei Technologies - Desenvolvimento de rede 5G
• Nokia Networks - Infraestrutura de telecomunicações

Fabricante de equipamentos	Valor do contrato	Foco em tecnologia
Sistemas Cisco	€ 220 milhões	Infraestrutura de rede
Tecnologias Huawei	€ 180 milhões	Desenvolvimento de rede 5G
Redes Nokia	€ 160 milhões	Equipamento de telecomunicações

Colaborações de provedores de serviços de internet local

A Liberty Global estabeleceu joint ventures com os ISPs locais de todos:

• Reino Unido
• Irlanda
• Bélgica
• Suíça

Mercado	Parceiro local do ISP	Valor do investimento
Reino Unido	Virgin Media	€ 3,5 bilhões
Irlanda	UPC Irlanda	€ 450 milhões
Bélgica	Telenet	€ 1,2 bilhão
Suíça	UPC Suíça	€ 650 milhões

Liberty Global Plc (LBTYA) - Modelo de negócios: Atividades -chave

Desenvolvimento e manutenção de infraestrutura de rede a cabo

A Liberty Global opera em 6 países europeus com 21.700 km de infraestrutura de rede de fibras. O investimento total em rede em 2022 foi de € 1,9 bilhão.

Métrica de rede	2022 dados
Comprimento total da rede de fibras	21.700 km
Investimento de infraestrutura de rede	€ 1,9 bilhão

Provisão de serviço de banda larga e telecomunicações móveis

A Liberty Global atende a aproximadamente 20,4 milhões de clientes de banda larga em toda a Europa. Os assinantes de serviço móvel atingiram 4,5 milhões em 2022.

• Clientes de banda larga: 20,4 milhões
• Assinantes de serviço móvel: 4,5 milhões
• Países de operação: 6 mercados europeus

TV digital e gerenciamento de plataforma de streaming

A base de assinantes de TV digital é de 15,3 milhões. O investimento em plataforma de streaming totalizou 275 milhões de euros em 2022.

Métrica de TV digital	2022 dados
Assinantes de TV digital	15,3 milhões
Transmissão de investimento da plataforma	275 milhões de euros

Inovação tecnológica e atualizações de infraestrutura de rede

As despesas de P&D atingiram € 412 milhões em 2022. 5G e atualizações de rede de fibras compreenderam 65% dos investimentos em tecnologia.

• Despesas totais de P&D: € 412 milhões
• Investimento de atualização de rede: 65% do orçamento de tecnologia
• Foco primário: Tecnologias de rede 5G e fibra

Operações de Atendimento ao Cliente e Suporte Técnico

Os centros de suporte ao cliente empregam 8.600 funcionários em locais europeus. Orçamento operacional anual de atendimento ao cliente: € 345 milhões.

Métrica de suporte ao cliente	2022 dados
Equipe de apoio	8.600 funcionários
Orçamento de atendimento ao cliente	€ 345 milhões

Liberty Global Plc (LBTYA) - Modelo de negócios: Recursos -chave

Infraestrutura de rede de cabos e fibra óptica extensa

A Liberty Global opera uma infraestrutura de rede que abrange vários países europeus, incluindo:

País	Cobertura de rede (quilômetros)	Alcance de fibra
Reino Unido	54,000	6,2 milhões de premissas
Bélgica	32,500	3,1 milhões de premissas
Holanda	41,000	4,5 milhões de premissas

Licenças avançadas de tecnologia de telecomunicações e espectro

Detalhes da infraestrutura de tecnologia:

• Docsis 3.1 Tecnologia implantada em rede
• Licenças de espectro 5G em vários mercados europeus
• Largura de banda total do espectro: 320 MHz

Força de trabalho de atendimento técnico e de atendimento ao cliente qualificado

Categoria de funcionários	Total de funcionários	Porcentagem de pessoal técnico
Força de trabalho total	24,800	62%
Atendimento ao Cliente	7,200	29%

Capital financeiro substancial

Recursos Financeiros a partir do quarto trimestre 2023:

• Total de ativos: US $ 52,3 bilhões
• Caixa e equivalentes em dinheiro: US $ 3,4 bilhões
• Despesas de capital anual: US $ 2,9 bilhões

Conteúdo digital proprietário e plataformas de streaming

Plataforma	Assinantes	Tamanho da biblioteca de conteúdo
Virgin Media O2	5,6 milhões	Mais de 10.000 horas
Vodafoneziggo	4,2 milhões	8.500 mais de horas

Liberty Global Plc (LBTYA) - Modelo de negócios: proposições de valor

Serviços de telecomunicações integrados em vários mercados europeus

A Liberty Global opera em 6 países europeus: Reino Unido, Bélgica, Holanda, Irlanda, Suíça e Polônia, servindo aproximadamente 20,2 milhões de relacionamentos com os clientes a partir do terceiro trimestre de 2023.

País	Relacionamentos com clientes	Penetração de mercado
Reino Unido	5,8 milhões	8.7%
Bélgica	3,2 milhões	12.3%
Holanda	4,1 milhões	9.5%

Conectividade de banda larga e internet de alta velocidade

A Liberty Global fornece serviços de banda larga com as seguintes especificações:

• Velocidade média de banda larga: 350 Mbps
• Cobertura da rede de fibra óptica: 65% nos mercados
• Investimento de infraestrutura de rede: € 1,2 bilhão em 2022

Soluções abrangentes de entretenimento digital e streaming

As ofertas de entretenimento digital da Liberty Global incluem:

Serviço	Assinantes	Preços mensais
Plataforma de streaming de vídeo	3,5 milhões	€12.99
Canais esportivos premium	1,2 milhão	€19.99

Pacotes de serviço em pacote

Pacote de serviço em pacote Redução:

• Pacotes de triplo-play: 62% da base de clientes
• Pacotes quad-play: 28% da base de clientes
• Receita média mensal por usuário (ARPU): € 49,50

Preços competitivos e modelos de assinatura flexíveis

Detalhes da estratégia de preços:

Tipo de pacote	Custo mensal	Flexibilidade do contrato
Internet básica	€29.99	Contrato de laminação mensal
Pacote premium	€69.99	Contrato de 12 meses com opção de rescisão antecipada

Liberty Global Plc (LBTYA) - Modelo de negócios: Relacionamentos do cliente

Plataformas de autoatendimento digital e aplicativos móveis

A Liberty Global opera o aplicativo Myvodafone, com 4,2 milhões de usuários mensais ativos nos mercados europeus. A plataforma digital suporta 87% das interações de atendimento ao cliente por meio de canais on -line.

Plataforma	Usuários ativos mensais	Cobertura de serviço
Myvodafone App	4,2 milhões	87% de interações de atendimento ao cliente

Canais de suporte ao cliente 24/7

A Liberty Global fornece suporte ao cliente multicanal com a seguinte infraestrutura:

• Suporte telefônico disponível em 6 idiomas
• Suporte ao bate -papo ao vivo com tempo de resposta média de 3,2 minutos
• Suporte por e -mail com taxa de resolução de 95% dentro de 24 horas

Recomendações personalizadas de marketing e serviço

Utiliza análise de dados avançada com 3,6 milhões de perfis de clientes segmentado para abordagens de marketing direcionadas.

Programas de fidelidade e incentivos de contrato de longo prazo

Tipo de contrato	Taxa de retenção	Duração média do contrato
Banda larga de longo prazo	92%	24 meses
Serviços móveis	88%	18 meses

Feedback regular de clientes e mecanismos de engajamento

Implementa o rastreamento trimestral do Promotor Net (NPS) com a pontuação atual de 65, o que é considerado excelente no setor de telecomunicações.

• Pesquisas trimestrais de satisfação do cliente
• Plataformas de feedback online
• Canais de engajamento de mídia social

Liberty Global Plc (LBTYA) - Modelo de negócios: canais

Site online e aplicativos móveis

A Liberty Global opera várias plataformas digitais em seus mercados:

• Myvodafone App com 5,2 milhões de usuários mensais ativos
• Portal de atendimento ao cliente on -line lidando 72% das interações com os clientes
• Plataformas de autoatendimento digital em 8 mercados europeus

Canal digital	Usuários ativos mensais	Porcentagem de interação
Myvodafone App	5,200,000	42%
Portal da Web	3,800,000	30%
Web móvel	2,600,000	28%

Lojas de varejo físicas e centros de serviço

A Liberty Global mantém 426 locais de varejo físico em toda a Europa.

País	Número de lojas	Possuação mensal média
Reino Unido	142	87,500
Holanda	98	62,300
Bélgica	76	45,200

Telesales e marketing direto

A Liberty Global opera 12 call centers com 3.200 representantes de atendimento ao cliente.

• Receita anual de Telesales: 287 milhões de euros
• Custo médio de aquisição de clientes por meio de Telesales: € 42
• Taxa de conversão: 18,5%

Parceiros de varejo de terceiros autorizados

A Liberty Global colabora com 1.247 parceiros de varejo autorizados.

Tipo de parceiro	Número de parceiros	Volume de vendas
Varejistas eletrônicos	523	€ 156 milhões
Lojas de telecomunicações	374	€ 112 milhões
Lojas de conveniência	350	€ 78 milhões

Plataformas de marketing digital e mídia social

A estratégia de marketing digital da Liberty Global abrange várias plataformas.

Plataforma	Seguidores/assinantes	Taxa de engajamento
Facebook	2,100,000	4.2%
Instagram	1,450,000	3.7%
LinkedIn	620,000	2.9%

Liberty Global Plc (LBTYA) - Modelo de negócios: segmentos de clientes

Consumidores de banda larga residencial e entretenimento

A Liberty Global atende a aproximadamente 20,7 milhões de clientes residenciais em toda a Europa a partir do terceiro trimestre de 2023. Aparelhamento da base de clientes:

Tipo de serviço	Contagem de clientes	Penetração de mercado
Internet de banda larga	11,3 milhões	54.6%
Serviços de vídeo	9,4 milhões	45.4%
Serviços móveis	4,2 milhões	20.3%

Clientes de telecomunicações pequenos e médios

Receita do segmento corporativo: € 1,2 bilhão em 2022

• Soluções de conectividade comercial
• Serviços de comunicação em nuvem
• Gerenciou a infraestrutura de TI

Demografia de mercado urbana e suburbana

Distribuição geográfica do cliente:

Região	Porcentagem do cliente	Total de famílias servidas
Reino Unido	35%	7,2 milhões
Bélgica	25%	5,2 milhões
Holanda	20%	4,1 milhões
Outros mercados europeus	20%	4,2 milhões

Usuários de tecnologia multigeracional

Segmentação da faixa etária:

Faixa etária	Porcentagem de clientes	Serviços preferidos
18-34	32%	Streaming, celular
35-54	38%	Serviços em pacote
55+	30%	TV tradicional, banda larga

Buscadores de serviços sensíveis ao preço e premium

Distribuição de nível de serviço:

Nível de serviço	Porcentagem do cliente	Receita mensal média
Pacote básico	45%	€29.99
Pacote padrão	35%	€49.99
Pacote premium	20%	€79.99

Liberty Global Plc (LBTYA) - Modelo de negócios: estrutura de custos

Manutenção e expansão da infraestrutura de rede

Em 2023, a Liberty Global investiu US $ 1,48 bilhão em gastos com capital de infraestrutura de rede. Os custos totais de infraestrutura de rede da empresa para o ano foram de aproximadamente US $ 2,3 bilhões.

Categoria de custo	Quantidade (USD)
Capex da infraestrutura de rede	US $ 1,48 bilhão
Custos totais de infraestrutura de rede	US $ 2,3 bilhões

Pesquisa e desenvolvimento de tecnologia

A Liberty Global alocou US $ 316 milhões às despesas de pesquisa e desenvolvimento em 2023, representando 3,2% de sua receita total.

• Áreas de foco de investimento em P&D:
  • Tecnologia de fibra óptica
  • Desenvolvimento da plataforma de streaming
  • Inovações de segurança cibernética

Salários e treinamento de funcionários

As despesas totais relacionadas aos funcionários da Liberty Global em 2023 foram de US $ 1,1 bilhão, com um custo médio por funcionário de US $ 127.000.

Categoria de custo do funcionário	Quantidade (USD)
Total de despesas dos funcionários	US $ 1,1 bilhão
Custo médio por funcionário	$127,000

Licenciamento e aquisição de conteúdo

A Liberty Global gastou US $ 742 milhões em licenciamento e aquisição de conteúdo em 2023, representando 7,5% de suas despesas operacionais totais.

• Remutação de licenciamento de conteúdo:
  • Conteúdo de streaming: US $ 412 milhões
  • Conteúdo da TV linear: US $ 330 milhões

Despesas de marketing e aquisição de clientes

Os custos de marketing e aquisição de clientes da Liberty Global totalizaram US $ 456 milhões em 2023, com um custo de aquisição de clientes de US $ 187 por novo assinante.

Categoria de custo de marketing	Quantidade (USD)
Total de despesas de marketing	US $ 456 milhões
Custo de aquisição do cliente	US $ 187 por assinante

Liberty Global Plc (LBTYA) - Modelo de negócios: fluxos de receita

Taxas de assinatura recorrentes para serviços de telecomunicações

A Liberty Global relatou receita total de 4,79 bilhões de euros para o ano fiscal de 2023. As taxas de assinatura recorrentes representavam aproximadamente € 3,2 bilhões dessa receita total.

Categoria de serviço	Receita (milhões de euros)	Porcentagem de total
Serviços de vídeo	1,450	30.3%
Internet de banda larga	1,280	26.7%
Serviços de voz	470	9.8%

Tarifas de conectividade à Internet de banda larga

A conectividade da Internet de banda larga gerou € 1,28 bilhão em receita para a Liberty Global em 2023.

• Assinatura média de banda larga mensal: € 35,50
• Assinantes totais de banda larga: 8,2 milhões
• Taxa de penetração de banda larga: 62% nos principais mercados

Receitas de plataforma de TV digital e streaming

As plataformas de TV digital e streaming contribuíram com 1,45 bilhão de euros para a receita da Liberty Global em 2023.

Plataforma	Assinantes	Receita (milhões de euros)
TV a cabo tradicional	6,1 milhões	980
Plataformas de streaming	2,3 milhões	470

Receita do Serviço de Telecomunicações Móveis

Os serviços móveis geraram € 580 milhões em receita para a Liberty Global em 2023.

• Assinantes móveis: 3,4 milhões
• Receita média por usuário móvel: € 14,20 por mês
• Uso de dados móveis: 8,7 GB por usuário por mês

Contratos de solução corporativa e de negócios

A Enterprise Solutions contribuiu com 410 milhões de euros para a receita da Liberty Global em 2023.

Segmento de negócios	Receita (milhões de euros)	Serviços -chave
Conectividade corporativa	210	Internet dedicada, VPN
Serviços em nuvem	120	Gerenciou soluções em nuvem
Soluções de telecomunicações	80	Gerenciamento de rede, segurança

Liberty Global plc (LBTYA) - Canvas Business Model: Value Propositions

Converged Connectivity: Liberty Global plc delivers bundled high-speed broadband, video, and mobile services across its European operations. The company currently provides over 80 million connections across Europe through brands like Telenet, Virgin Media in Ireland, UPC in Slovakia, Virgin Media-O2 in the U.K., and VodafoneZiggo in The Netherlands.

You're looking at a business model built on bundling. In Q3 2025, Liberty Telecom operations in the UK, Netherlands, and Ireland showed improved net adds for both broadband and postpaid mobile services, signaling customer uptake of these converged packages.

Next-Generation Speed: Liberty Global plc is aggressively deploying faster network capabilities. VodafoneZiggo launched a 2 Gbps offering in October 2025, aiming to reach nearly 7 million homes by year-end. The overall goal is to deliver 2 Gbps speeds to almost the entire footprint by the end of the year.

The network upgrade progress is clear when you look at the build-out metrics:

• Biggest quarter for fiber build in Q3 2025.
• Virgin Media Ireland on track to complete ~73% of its FTTH (Fiber to the Home) roll-out by the end of 2025.
• VodafoneZiggo is deploying 1.8GHz technology in preparation for the DOCSIS 4.0 rollout scheduled for late 2026.

Shareholder Value: An unwavering focus on fostering, crystallizing and delivering value to shareholders remains a top priority for Liberty Global plc. This is executed through asset monetization and capital returns, with the Liberty Growth portfolio holding a Fair Market Value (FMV) of $3.4 billion as of Q2 2025.

Here's the quick math on the asset monetization efforts:

Metric	Value	Status/Context
Non-Core Asset Disposal Target	$500-750 million	Annual target for asset sales.
Proceeds Year-to-Date (YTD)	~$300 million	Achieved via recent partial ITV stake sale.
Top Six Investments Concentration	>80%	Percentage of portfolio value held by top six investments.

Also, the company announced a major leadership transition: Dr. John C. Malone will step down from the Board effective January 1, 2026, transitioning to Chairman Emeritus. The company anticipates that its 2026 negative Adjusted EBITDA will be approximately $100 million, representing a 50% reduction from the run-rate going into 2025.

Business Solutions: Liberty Global plc offers value-added services beyond core connectivity. The company is leveraging its technology platforms for enterprise value creation.

• Liberty Blume, the tech-enabled back office, has 13 clients driving over $100 million in revenue for 2025.
• Liberty Tech achieved profitability on revenue of $475 million, optimized through outsourcing agreements.
• VMO2 successfully launched giffgaff broadband, supporting its multi-brand strategy in fixed services.

Operational Resilience: The reported financial performance in Q3 2025 demonstrates operational strength despite competitive markets. Liberty Global plc reported consolidated Adjusted EBITDA of $1,250.3 million for Q3 2025, marking a 6.8% year-over-year increase on a reported basis.

This operational metric supports the focus on efficiency drives, including corporate reshaping and cost savings across Liberty Corporate and Liberty Tech. The Adjusted EBITDA less Property & Equipment (P&E) additions for the quarter was $602.6 million, up 24.7% year-over-year on a reported basis.

Liberty Global plc (LBTYA) - Canvas Business Model: Customer Relationships

Dedicated Account Management: Contractual, established pricing for large business services.

The focus on the Business-to-Business (B2B) segment shows mixed results across the operating companies. For instance, in Q1 2025, postpaid net additions reached 29,100, primarily driven by growth in B2B. However, this is contrasted by Q2 2025 postpaid net losses of 73,600, which were driven by low-margin B2B port outs. Liberty Global plc is bolstering its B2B presence, with VMO2 nearing the completion of its acquisition of the B2B business Daisy in Q2 2025. The overall Liberty Services & Corporate segment has an Adjusted EBITDA outlook for 2025 of negative ~$175 million.

Digital Self-Service: Online platforms for billing, support, and service management.

Liberty Global plc embeds digital tools to enhance customer interaction. The AI Agent Assist platform supports call centre staff at VodafoneZiggo in the Netherlands, with 200 agents using it. The overall strategy emphasizes digital tools to improve retention; VMO2 specifically reported growth in fixed-line Average Revenue Per User (ARPU) due to materially better retention resulting from digital and AI tools.

Base Management: Strong focus on reducing churn and driving ARPU growth.

Base management efforts are centered on driving ARPU growth through pricing actions while managing churn in competitive markets. The performance across key metrics for fixed-line customer relationships is detailed below:

Metric / Period End	VMO2 Fixed ARPU YoY Change	Telenet Fixed ARPU YoY Change	Broadband Net Adds/Losses (Quarterly)	Postpaid Net Adds/Losses (Quarterly)
Q4 2024	2.0% growth	N/A	9,900 net adds	15,600 net adds
Q1 2025	1.6% growth	N/A	31,000 net losses or 44,000 net losses	29,100 net adds or 122,800 net losses
Q2 2025	0.9% growth	3.1% growth	900 net adds (Telenet) or 51,400 net losses (Overall)	1,300 net adds (Telenet) or 73,600 net losses (Overall)

The FMC8 households metric, which tracks bundled services, reached 1.5 million at the end of Q4 2024, growing by 1,700 during that quarter.

Enhanced Service Levels: Business market prices for SOHO/small business customers.

The strategy involves using main brands to underpin value in premium segments and flanker brands to drive growth in low-cost segments. Telenet's BASE FMC offer, which targets this segment, has sold over 25,000 broadband subscriptions since its launch.

AI-Driven Optimization: Using AI for real-time traffic and energy management.

Liberty Global plc is actively investing in AI for operational efficiencies. The company estimates AI could shave 2% off operating costs annually over the next three years across its four main OpCos (Telenet, Virgin Media Ireland, VMO2, and VodafoneZiggo). The total expected annual savings and revenue uplift from AI is estimated to be between $200 million and $300 million. Of this potential $300 million, 70% is expected to come from cost savings. AI tools are also used in networks to improve in-home connectivity through preventative care and diagnostics.

• AI is expected to drive operational efficiency and enhance customer experience.
• AI-driven network management is essential for optimizing performance and driving energy efficiency.

Finance: draft 13-week cash view by Friday.

Liberty Global plc (LBTYA) - Canvas Business Model: Channels

You're looking at how Liberty Global plc (LBTYA) gets its services-broadband, video, fixed-line, and mobile-into the hands of its customers across Europe. The channels are a mix of direct presence, digital interfaces, and partnerships, all supporting the 80 million fixed and mobile connections they manage across the continent.

The scale of the Liberty Telecom platform, which these channels feed, is substantial. As of the latest full-year 2025 update, this business generates an aggregate revenue of approximately $21.6 billion. This is a critical number because it shows the sheer volume these channels must support. Here's a breakdown of that revenue scale, which informs the channel strategy:

Revenue Component (Liberty Telecom)	Amount	Context
Aggregate Revenue	$21.6 billion	Total for Liberty Telecom business.
Revenue from Non-Consolidated Joint Ventures	$18 billion	Represents the majority of the Telecom revenue base.
Revenue from Consolidated Operations	$3.6 billion	Directly consolidated revenue for Liberty Telecom.

The company is heavily invested in network quality, which directly impacts the effectiveness of all sales channels. They are on track to complete approximately 73% of their fiber roll-out by the end of 2025. This high-speed infrastructure is what the sales channels are pushing.

Operating Company Retail: Branded stores and direct sales channels in Europe.

While specific store counts aren't public, the direct sales effort is tied to the performance of major brands like Virgin Media O2 (VMO2) in the U.K., VodafoneZiggo in the Netherlands, and Telenet in Belgium. The company is focused on base management, evidenced by having the best number of subscribers on 1Gbps+ speeds across Liberty Global. This retail push is supported by network upgrades, such as doubling broadband speeds for over 900,000 customers.

Digital Platforms: Websites and mobile apps for sales and customer care.

Digital interaction is clearly a focus for customer care and retention, with the company noting the lowest fixed churn levels since 2023 driven by proactive migrations and a WiFi guarantee program. Furthermore, the Liberty Services platform, which includes technology and finance arms, is scaling. Liberty Blume, for instance, officially launched its B2B marketing campaign in Q1 2025. The mobile side leverages a multi-brand strategy and cross-sell activities, including promotions like the iPhone 17 offers.

Wholesale Agreements: Providing network access to other service providers.

Wholesale is a key part of the value unlock strategy, especially concerning network monetization. The wholesale and off-net expansion is progressing well, with an anticipated new partner in Q1 2026. The revenue derived from joint ventures, such as the VMO2 and VodafoneZiggo partnerships, accounts for the bulk of the Liberty Telecom segment's scale, with combined annual revenue exceeding $18 billion based on 2023 figures.

Indirect Sales: Third-party dealers and distributors for mobile and fixed services.

Indirect channels are implied through the multi-brand mobile strategy and regional sales momentum, such as the strong regional sales seen in the South under the 'Base' brand for broadband and mobile. The mobile services in Virgin Media Ireland are delivered as a mobile virtual network operator through third-party networks, which is a direct function of this channel type.

B2B Sales Force: Dedicated teams for medium to large business service agreements.

The B2B focus is integrated within the Liberty Services platform. The business services offered include voice, advanced data, video, wireless, cloud-based services, and converged fixed-mobile services to medium and large enterprises. The launch of the Liberty Blume B2B marketing campaign in Q1 2025 signals a dedicated push through this channel. The overall corporate reshaping is also expected to drive cost efficiencies, with projected 2026 net corporate costs reduced to approximately $100 million.

The company is also actively managing its asset portfolio, targeting $500-$750 million in non-core asset disposals for 2025, with approximately $300 million achieved year-to-date as of Q3 2025. This capital rotation strategy is a financial lever that supports investment in these core channels and infrastructure.

Liberty Global plc (LBTYA) - Canvas Business Model: Customer Segments

Residential Consumers: Households demanding converged broadband, video, and mobile.

As of March 31, 2025, Liberty Global served approximately 11.5 million fixed-line customers and over 44 million mobile subscribers across its reportable segments.

Specific segment movements in early 2025 included:

• VMO2 lost 44,000 broadband subscribers in Q1 2025.
• VodafoneZiggo shed 31,000 broadband customers in Q1 2025.
• VMO2 added 9,900 fixed broadband customers in Q4 2024.
• Telenet added 3,200 net broadband subscribers in Q4 2024.

Video customer counts at the end of 2024 totaled 1.95 million. At the end of 2024, Liberty Global reported 2.2 million internet subscribers across Telenet, UPC Slovakia, and Virgin Media Ireland.

Small Office/Home Office (SOHO): Small businesses needing enhanced service levels.

Most broadband communications subsidiaries provide services to SOHO subscribers who pay a premium for enhanced service levels. All mass marketed products provided to SOHOs are included in the respective RGU and customer counts of broadband operations, with only premium-priced services considered separately.

Medium to Large Enterprises: Businesses requiring advanced, contract-based services.

The acquisition of the B2B business Daisy by VMO2 is expected to bring approximately £125 million in incremental revenue from consolidation.

Segment/Metric	Unit	Value/Count (Latest Available)
VMO2 Postpaid Mobile Net Losses (Q1 2025)	Subscribers	122,800
VM Ireland B2B Non-Subscription Revenue	Trend (Q2 2025)	Notable Growth
Telenet B2B Equipment Sales (Q4 2024)	Trend	Robust

Wholesale Partners: Other telecom operators needing network capacity or access.

The combined consumer and wholesale revenue trend for Q3 2025 was stable at -0.1%. Virgin Media Ireland added a new wholesale customer during Q2 2025. An agreement was announced with Proximus in October 2025 to rationalize the fiber market, with a market test underway. Wholesale and off-net expansion anticipates a new partner in Q1 2026.

Financial Investors: Shareholders seeking value unlock through spin-offs and buybacks.

Liberty Global announced a buyback program for 2025 of up to 10% of shares outstanding. The company is targeting $500 million to $750 million in non-core asset disposals for 2025. Proceeds Year-to-Date (YTD) from disposals, including a partial ITV stake sale, reached approximately $300 million.

The Fair Market Value (FMV) of the Liberty Growth portfolio stood at $3.4 billion in Q3 2025. The company's debt-to-equity ratio was reported as 5.00. The spin-off of Sunrise implies over $10 per share of value to Liberty Global shareholders.

• Liberty Global Market Capitalization (as of Dec 6, 2025): $1.81 billion.
• 2025 Non-Core Asset Disposal Target Range: $500 million to $750 million.
• Proceeds YTD from Disposals (Q3 2025): Approximately $300 million.
• Liberty Growth Portfolio FMV (Q3 2025): $3.4 billion.

Liberty Global plc (LBTYA) - Canvas Business Model: Cost Structure

You're looking at the hard numbers that drive Liberty Global plc's expenses as of late 2025. It's a structure dominated by network build-out and managing a significant debt load, so let's map out where the cash is going.

Capital Expenditure (CapEx)

Capital spending, or Property, Plant, and Equipment (P&E) Additions, remains a major cost component, reflecting the ongoing commitment to fiber and 5G expansion across the Liberty Telecom footprint. For instance, in the first quarter of 2025, Liberty Global Consolidated reported Property and equipment additions of $594.2 million on a reported basis. The operational guidance reflects this heavy investment profile.

Specific CapEx guidance for key operations in 2025 highlights this focus:

• Virgin Media O2 (VMO2) P&E additions guidance for 2025 is set between £2.0 to £2.2 billion.
• Telenet has a guidance for P&E Additions as a percentage of revenue of around 38% for 2025.
• Virgin Media Ireland is expected to reach 80% of homes with fiber by year-end 2025.

Network Operating Costs

These are the day-to-day costs to keep the lights on and the content flowing. Programming costs, for example, saw a reduction at Telenet due to the decision not to renew certain sports rights. The overall cost base is under constant review for efficiencies, especially in areas like programming and operational expenses.

Corporate Overhead

Liberty Global plc has been aggressively targeting a reduction in its central administrative burden. The company improved its net corporate cost guidance for 2025 twice, settling on a target of $150 million for the full year. Honestly, seeing the path to $100 million in 2026 visibility shows a clear, sustained focus on trimming this area.

Debt Servicing

Servicing the substantial debt load is a non-negotiable, large-scale cost. For the quarter ending September 2025, the reported Interest Expense on Debt was $250.6 million. The structure of this debt is a key factor in the cost profile, though management notes that the balance sheets of the core operating businesses are strong with no maturities until 2028. Furthermore, a major financing action, a EUR 4.35 billion financing for the Wyre netco in Belgium, was announced to fund fiber build-out and reduce leverage at the Telenet servco, including all 2028 maturities.

Personnel Costs

Cost discipline initiatives are directly impacting personnel costs, often through restructuring. While specific redundancy scheme costs aren't itemized here, the drive for savings is evident in management commentary and revised guidance for service platforms. For example, the outlook for Liberty Services & Corporate Adjusted EBITDA for 2025 was raised to negative ~$175 million, driven by cost optimization initiatives. Virgin Media O2's Adjusted EBITDA growth was explicitly attributed to cost discipline.

Here's a quick look at some key financial metrics relevant to the cost base as of late 2025 reporting:

Financial Metric	Reported Amount (Latest Quarter 2025)	Context/Source
Net Corporate Costs Target (FY 2025)	$150 million	Full Year Guidance
Interest Expense on Debt (Q3 2025)	$250.6 million	Quarterly Expense
Liberty Services & Corporate Adj. EBITDA Outlook (FY 2025)	Negative ~$175 million	Revised Guidance
Consolidated P&E Additions (Q1 2025)	$594.2 million	Reported Basis
Wyre NetCo Financing Amount	EUR 4.35 billion	Belgium Refinancing

Finance: draft 13-week cash view by Friday.

Liberty Global plc (LBTYA) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Liberty Global plc (LBTYA) as of late 2025, which is a mix of steady subscription fees and strategic asset realization. Honestly, the story here is about extracting maximum value from the core European telecom assets while managing the transition from legacy video to high-speed connectivity.

The Total TTM Revenue for Liberty Global plc (LBTYA) stands at approximately $4.77 billion as of the Trailing Twelve Months ending September 30, 2025. This figure reflects a significant year-over-year increase, showing the underlying business momentum, even with the complexities of ongoing portfolio reshaping.

Here's a quick look at the recent top-line performance to give you context for that TTM number:

Reporting Period	Reported Revenue
Q3 2025	$1.21 billion
Q2 2025	$1.2691 billion

Residential Subscriptions form the bedrock of this revenue. This is the monthly fee you see from customers bundling broadband internet, television packages, and mobile communications services across Liberty Global plc (LBTYA)'s footprint in markets like the UK, the Netherlands, and Belgium. The performance here is key; for instance, the UK joint venture, VMO2, has been pushing improved broadband and mobile postpaid net customer additions, which directly feeds this stream.

Business Subscriptions capture the contractual revenue derived from serving smaller offices and home offices (SOHO) up to larger enterprise clients. This revenue stream is typically more stable due to longer-term contracts for connectivity and managed services. While specific segmentation isn't always broken out granularly, the operational progress in core telecom units is what drives this contractual income.

The company's revenue generation is heavily concentrated in its operating subsidiaries. To give you a sense of scale from the prior year, which still heavily influences the current mix:

• Telenet, a key subsidiary, was responsible for $3.08 billion of the $4.34 billion total revenue reported for the full year 2024.
• The Belgian operations, which include Telenet, generated approximately $2.92 billion in revenue in 2024.

Wholesale Revenue is the fee-based income generated by providing network access, capacity, or services to third-party operators and service providers. This stream leverages the significant infrastructure investments Liberty Global plc (LBTYA) has made, allowing others to use their networks, which is a capital-light way to monetize assets.

Finally, Investment Gains represent proceeds from the strategic management of the Liberty Growth portfolio, which is a separate pillar from the core telecom operations. The company has been actively progressing on its non-core asset disposal target, with management targeting proceeds in the range of $500 million to $750 million from these sales as part of its value-unlock strategy. As of late 2025, the fair market value of the remaining Liberty Growth portfolio was reported at $3.4 billion.

Finance: draft 13-week cash view by Friday.