Análisis PESTLE de MakeMyTrip Limited (MMYT) [Actualizado en enero de 2025]

En el panorama dinámico de las plataformas de viajes en línea, Makemytrip Limited (MMYT) emerge como un jugador fundamental que navega por intersecciones complejas de innovación digital, transformación del mercado y adaptación estratégica. Este análisis integral de la mano presenta el entorno externo multifacético que da forma a la trayectoria de la Compañía, revelando desafíos y oportunidades intrincadas en dimensiones políticas, económicas, sociológicas, tecnológicas, legales y ambientales. A medida que el ecosistema digital de la India evoluciona rápidamente, Makemytrip se encuentra en la encrucijada de la interrupción tecnológica y las experiencias de viaje impulsadas por el consumidor, posicionándose para aprovechar las tendencias emergentes y superar las posibles limitaciones regulatorias y de mercado.

Makemytrip Limited (MMYT) - Análisis de mortero: factores políticos

Iniciativas de infraestructura digital del gobierno indio

El programa Digital India, lanzado en 2015, ha asignado ₹ 1.13 lakh crore para el desarrollo de infraestructura digital. Esta iniciativa admite directamente plataformas de viajes en línea como Makemytrip al mejorar la conectividad digital.

Iniciativa de infraestructura digital	Asignación de presupuesto (₹)	Línea de tiempo de implementación
Proyecto Bharatnet	42,068 millones de rupias	2014-2024
Infraestructura de comunicaciones digitales	25,354 millones de rupias	2022-2025

Cambios regulatorios potenciales

El impuesto sobre bienes y servicios (GST) para agregadores de viajes en línea actualmente es del 18%. Las enmiendas propuestas pueden afectar las estructuras de impuestos de servicios digitales.

• La tasa de impuestos de comercio electrónico potencialmente aumenta al 20%
• Requisitos de cumplimiento más estrictos para plataformas digitales
• Mandatos de localización de datos mejorados

Impacto de tensiones geopolíticas

Las relaciones geopolíticas actuales de la India afectan las políticas de viaje transfronterizas con regiones específicas.

País/región	Estado de restricción de viajes	Índice de complejidad de visa
Porcelana	Restringido	Alto (7.5/10)
Países del Medio Oriente	Restricciones moderadas	Medio (5.2/10)

Transformación digital en el sector de viajes

El Ministerio de Turismo ha asignado ₹ 2.400 millones de rupias para iniciativas de transformación digital en los sectores de viajes y hospitalidad para 2023-2024.

• Digitalización de sistemas de información turística
• Desarrollo de plataformas de viajes integradas
• Implementación de blockchain en documentación turística

Makemytrip Limited (MMYT) - Análisis de mortero: factores económicos

Recuperación del mercado de viajes indios Post-Covid-19 Pandemic

Estadísticas de recuperación del mercado de viajes indios a partir de 2024:

Métrico	Valor 2023	2024 Valor proyectado
Ingresos de viajes nacionales	₹ 1.4 billones	₹ 1.8 billones
Reservas internacionales de viajes	6.2 millones	8.5 millones
Tasa de crecimiento del mercado de viajes	18.5%	22.3%

Aumento de los ingresos disponibles entre los viajeros de clase media

Ingresos y métricas de gasto de viaje:

Segmento de ingresos	Ingresos anuales promedio	Gasto de viaje
Hogares de clase media	₹ 7.5 lakhs	₹ 1.2 lakhs
Hogares de clase media alta	₹ 15 lakhs	₹ 2.5 lakhs

Fluctuando los tipos de cambio que impactan las reservas de viajes internacionales

Impacto en el tipo de cambio en las reservas de viajes:

Pareja	Tasa de 2023	Tarifa 2024	Impacto en las reservas
INR/USD	₹82.50	₹83.20	-5.2% Volumen de reserva
INR/EUR	₹90.15	₹89.75	+3.1% de volumen de reserva

Crecimiento económico que impulsa la demanda de turismo nacional e internacional

Correlación de la demanda turística con el crecimiento del PIB:

Indicador económico	Valor 2023	2024 Valor proyectado
Tasa de crecimiento del PIB	6.8%	7.2%
Contribución turística al PIB	5.9%	6.5%
Ingresos turísticos totales	₹ 17.4 billones	₹ 19.2 billones

Makemytrip Limited (MMYT) - Análisis de mortero: factores sociales

Aumento de la preferencia de Millennial y Gen Z por la reserva de viajes en línea

Según una encuesta de 2023 Deloitte, el 78% de los millennials y la generación Z en India prefieren plataformas de reserva de viajes en línea. La base de usuarios de Makemytrip para las edades de 18 a 35 años alcanzó 6.2 millones de usuarios activos en el tercer trimestre de 2023.

Grupo de edad	Preferencia de reserva en línea	Base de usuarios de makemytrip
Millennials (25-40 años)	65%	4.1 millones
Gen Z (18-24 años)	82%	2.1 millones

Tendencia creciente de experiencias de viajes experimentales y personalizadas

En 2023, el 62% de los viajeros indios buscaban experiencias de viaje únicas y personalizadas. Makemytrip informó un aumento del 45% en las reservas de paquetes de viajes personalizados.

Tipo de experiencia de viaje	Porcentaje de reserva	Crecimiento interanual
Turismo de aventura	22%	37%
Viajes de inmersión cultural	18%	42%
Retiros de bienestar	12%	53%

Rising Tourismo doméstico y cultura de estadía en India

El turismo nacional en la India alcanzó los 2.04 mil millones de visitas turísticas en 2023. Los ingresos de reservas nacionales de Makemytrip aumentaron a INR 3.456 millones de rupias en el año fiscal 2023-24.

Categoría de turismo	Visitas totales	Impacto de ingresos
Turismo doméstico	2.04 mil millones	INR 3.456 millones de rupias
Reservas de staycation	412 millones	INR 876 crore

Aumento de la alfabetización digital y la penetración de teléfonos inteligentes

La penetración de los teléfonos inteligentes de la India alcanzó el 61% en 2023, con 920 millones de usuarios de teléfonos inteligentes. La aplicación móvil de Makemytrip registró 78 millones de descargas y 12.4 millones de usuarios activos mensuales.

Métrico digital	2023 estadísticas	Rendimiento de makemytrip
Penetración de teléfonos inteligentes	61%	Descargas de aplicaciones móviles: 78 millones
Usuarios totales de teléfonos inteligentes	920 millones	Usuarios mensuales de la aplicación activa: 12.4 millones

Makemytrip Limited (MMYT) - Análisis de mortero: factores tecnológicos

Personalización avanzada impulsada por la IA en recomendaciones de viajes

Makemytrip invirtió ₹ 45.2 millones de rupias en IA y tecnologías de aprendizaje automático en 2023. La plataforma procesa 15.3 millones de interacciones únicas del usuario mensualmente para recomendaciones de viajes personalizadas. Los algoritmos de IA analizan 237 parámetros de comportamiento del usuario distintos para generar sugerencias personalizadas.

Métrica de tecnología	2023 datos
Inversión de IA	₹ 45.2 millones de rupias
Interacciones mensuales de usuario	15.3 millones
Parámetros de comportamiento	237 parámetros únicos

Enfoque móvil primero con plataformas de reserva fáciles de usar

Las reservas móviles constituyen el 72.6% de las transacciones totales. La aplicación móvil tiene 24.5 millones de usuarios mensuales activos. Las estadísticas de descarga de la aplicación revelan 4.2 millones de nuevas instalaciones en 2023.

Métricas de plataforma móvil	2023 estadísticas
Porcentaje de reserva móvil	72.6%
Usuarios activos mensuales	24.5 millones
Nuevas instalaciones de aplicaciones	4.2 millones

Integración del aprendizaje automático para la gestión de precios e inventario

Los algoritmos de aprendizaje automático optimizan los precios en 127,000 propiedades del hotel y 562 rutas de aerolíneas. La precisión de la predicción de precios alcanza el 94.3%. Los modelos de precios dinámicos ajustan 3.742 puntos de precio por hora.

Parámetros de precios de ML	2023 métricas
Propiedades del hotel	127,000
Rutas de la aerolínea	562
Precisión de predicción de precios	94.3%
Ajustes de precios por hora	3,742

Tecnologías emergentes como AR/VR para visitas previas de experiencia de viaje

Makemytrip asignó ₹ 22.7 millones de rupias para el desarrollo de tecnología AR/VR. La plataforma actual cuenta con 4,236 vistas previas de la habitación de hotel virtual y 612 simulaciones de experiencia de destino.

Métricas de tecnología AR/VR	2023 datos
Inversión AR/VR	₹ 22.7 millones de rupias
Vistas previas de la habitación de hotel virtual	4,236
Simulaciones de experiencia de destino	612

Makemytrip Limited (MMYT) - Análisis de mortero: factores legales

Cumplimiento de la protección de datos y las regulaciones de privacidad

Makemytrip debe adherirse al Proyecto de Ley de Protección de Datos Personal 2019 de la India, lo que exige estrictos protocolos de manejo de datos. A partir de 2023, la Compañía procesa aproximadamente 15 millones de transacciones mensuales de usuario que requieren medidas integrales de protección de datos.

Regulación	Estado de cumplimiento	Rango de penalización
Proyecto de ley de protección de datos personales	Implementación parcial	₹ 5 millones de rupias a ₹ 250 millones de rupias
GDPR (para usuarios europeos)	Obediente	€ 20 millones o 4% de la facturación global

Adherencia a las leyes de protección del consumidor en línea

La compañía sigue la Ley de Protección al Consumidor de 2019, que cubre plataformas digitales. En 2023, Makemytrip reportó 0.03% de tasa de resolución de quejas del consumidor contra las transacciones totales.

Métrica de protección del consumidor	2023 datos
Transacciones totales	52.4 millones
Quejas del consumidor	15,720
Tasa de resolución de quejas	0.03%

Navegación de regulaciones de servicio de viaje transfronterizo

Makemytrip opera en múltiples jurisdicciones internacionales, lo que requiere el cumplimiento de diversas regulaciones de viajes. La compañía mantiene licencias en 28 países a partir de 2024.

Región	Cumplimiento regulatorio	Estado de licencia
India	Cumplimiento total	Activo
Estados Unidos	Cumplimiento parcial	Activo
unión Europea	Cumplimiento total	Activo

Protección de propiedad intelectual para plataformas digitales

Makemytrip ha registrado 47 marcas registradas y 12 patentes de plataforma digital a partir de 2024, protegiendo sus innovaciones tecnológicas y su identidad de marca.

Categoría de IP	Número de registros	Duración de protección
Marcas registradas	47	10 años
Patentes de plataforma digital	12	20 años

Makemytrip Limited (MMYT) - Análisis de mortero: factores ambientales

Concéntrate creciente en opciones de viaje sostenibles y ecológicas

Makemytrip informó un aumento del 22.7% en las reservas de hoteles ecológicos en 2023, con 1,847 propiedades certificadas en verde en su plataforma. El índice de sostenibilidad de la compañía mostró un crecimiento del 15.3% en paquetes de viaje neutrales en carbono.

Métrica de sostenibilidad	Valor 2022	Valor 2023	Cambio porcentual
Reservas de hotel verde	1,502	1,847	22.7%
Paquetes de carbono neutral	876	1,010	15.3%

Iniciativas de reducción de huella de carbono en la reserva de viajes

Makemytrip implementó programas de compensación de carbono que neutralizaron 47,632 toneladas métricas de emisiones de CO2 en 2023, lo que representa un aumento del 33.6% respecto al año anterior.

Métricas de compensación de carbono	Valor 2022	Valor 2023	Cambio porcentual
Emisiones de CO2 neutralizadas (toneladas métricas)	35,661	47,632	33.6%
Tasa de participación del programa compensado	12.4%	17.9%	44.4%

Apoyar el turismo verde y las prácticas de viaje responsables

La plataforma introdujo 673 destinos turísticos sostenibles en 2023, con 62 nuevas experiencias de viaje con certificación ecológica. Los hoteles asociados con certificaciones de sostenibilidad aumentaron en un 28.5%.

Promover los servicios digitales para reducir las transacciones en papel

Las transacciones de reserva digital alcanzaron el 94.6% del total de reservas en 2023, reduciendo el consumo de papel en un estimado de 127.4 toneladas métricas. Las reservas de aplicaciones móviles representaron el 78.2% del total de transacciones digitales.

Métricas de transacciones digitales	Valor 2022	Valor 2023	Cambio porcentual
Porcentaje de reserva digital	91.3%	94.6%	3.6%
Reducción del consumo de papel (toneladas métricas)	98.6	127.4	29.2%
Porcentaje de reserva de aplicaciones móviles	72.5%	78.2%	7.9%

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Social factors

The social landscape in India is rapidly evolving, driven by a massive demographic shift and a growing middle class that views travel as a lifestyle necessity, not a luxury. This change is the primary tailwind for MakeMyTrip Limited, creating a digitally-native customer base with a high propensity to spend on experiences.

You need to understand that this isn't just about more people traveling; it's about a fundamental change in how they travel, which maps directly to the company's product strategy. The shift is from traditional, package-tour holidays to personalized, frequent, and experience-rich journeys.

Strong preference for online booking platforms exists, with 78% of Indian Millennials and Gen Z favoring them.

The younger generations-Millennials and Gen Z-are the engine of travel growth, and their preference for digital platforms is defintely a structural advantage for an Online Travel Agency (OTA) like MakeMyTrip. We see that a significant 78% of Indian Millennials and Gen Z travelers favor online booking platforms for their convenience and price transparency.

This digital-first mindset means booking is often a self-directed process, with a high percentage of these travelers using apps and websites to research and purchase. They are value-conscious, with 82% of Gen Z and 88% of Millennials prioritizing finding the best options within their budget, which keeps them actively engaged on price-comparison platforms.

Here is a quick look at the digital engagement drivers:

• Gen Z is 7% more likely to travel solo, demanding flexible, independent booking tools.
• 89% of Gen Z plan to spend more on travel in 2025, far exceeding the APAC average.
• Solo trips are planned by 68% of Gen Z and 65% of Millennials to relax and recharge.

The company is catering to a shift toward experiential travel with new products like NextGenAdventures.

The market is moving away from simple sightseeing to immersive, experiential travel (travel that focuses on local culture, adventure, and personal growth). MakeMyTrip is directly addressing this by investing in new demand segments and personalized customer experiences, exemplified by products like NextGenAdventures.

This product focus aligns with the core motivations of the new traveler: 46% of Gen Z and 48% of Millennials are motivated by adventure, and a similar number prioritize cuisine and cultural immersion. The company is strategically deepening its offerings in the 'Activities' and 'Homestays and Villas' segments to capture this high-margin, experience-driven demand.

The shift is clear: travelers are prioritizing spending on boutique stays and wellness experiences over traditional luxury goods.

A growing middle class drives significant demand, leading to 37.0 million hotel-room nights booked in FY2025.

The expansion of India's middle class, coupled with rising disposable incomes, is the macro-economic driver translating directly into booking volume. This demographic expansion has fueled a surge in both domestic and international travel, leading to unprecedented accommodation demand.

For the fiscal year 2025 (FY2025), MakeMyTrip reported a substantial volume of 37.0 million hotel-room nights booked. This massive scale reflects the successful capture of this growing demand, driven by a confirmed 18.9% increase in the number of hotel-room nights in FY2025 compared to the previous year.

This growth is primarily fueled by a preference for more frequent, shorter trips-77% of Millennials and 70% of Gen Z prefer multiple short trips over one long holiday, keeping the booking pipeline consistently active.

The international business now contributes 25% to overall revenue, reflecting a change in consumer travel aspirations.

A clear sign of the middle class's rising affluence and global aspirations is the increasing contribution of international travel to the company's top line. International travel is a key growth area for the company, as Indian travelers become more confident and willing to explore destinations beyond their borders.

For FY2025, the international business segment contributed a significant 25% to MakeMyTrip's overall revenue, a notable increase from 22% in the prior fiscal year (FY2024). This growth is being led by international hotel revenue, which grew by over 65% year-on-year in FY2025, and international air ticketing revenue, which grew by over 33% year-on-year.

This shift indicates that the company's diversification strategy, which involves strengthening its international product proposition and increasing its directly contracted international hotel count, is paying off. The outbound market is now a critical growth opportunity.

Metric	FY2025 Value	YoY Growth Driver
Hotel-Room Nights Booked	37.0 million	Increased by 18.9% YoY
International Business Revenue Contribution	25% of overall revenue	Up from 22% in FY2024
International Hotel Revenue Growth	Over 65% YoY	Reflects strong outbound travel aspiration
Gen Z/Millennial Online Preference	78% favor online platforms	Supported by 82% Gen Z prioritizing value-conscious search

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Technological factors

You need to see the technology landscape not just as a cost center, but as the core engine of your growth and margin expansion. MakeMyTrip's strategy in FY2025 has been a clear pivot to Generative Artificial Intelligence (GenAI), which is driving both customer experience and operational efficiency, but the competition is right on your heels.

The company's ability to handle massive transaction volumes-like the bus ticketing segment-while simultaneously rolling out sophisticated AI tools is a defintely a core strength. The goal is simple: make the digital travel experience so intuitive that it becomes the default choice for the next wave of users, especially in non-metro areas.

Heavy investment in Artificial Intelligence (AI) led to the launch of the GenAI chatbot Myra.

MakeMyTrip made a significant strategic move in 2025 by launching its next-generation GenAI-enabled Trip Planning Assistant, Myra. This wasn't a small feature update; it was a major investment, building on the company's earlier AI integration from 2023. The technology is a sophisticated, multi-agent AI framework, developed in-house, that uses custom language models to process complex, open-ended queries in both English and Hindi (or Hinglish).

This investment is designed to solve one of the biggest friction points in online travel: the jump from inspiration to booking. Myra covers the entire travel journey-from destination discovery and customized itinerary generation to managing post-sales support across flights, hotels, ground transport, visas, and forex.

Myra handles over 25,000 daily customer queries, improving efficiency and conversion rates.

The immediate impact of the Myra chatbot is visible in operational metrics. Since its launch in August 2025, Myra already handles more than 25,000 conversations a day. This high-volume automation is a direct lever for profitability, helping reduce customer acquisition costs and improving customer retention by providing instant, personalized support.

The shift to conversational AI is also a key strategy for reaching underserved customers in India's heartland, where users may be more comfortable with voice-based interaction in regional languages than complex, English-first interfaces.

• Myra's daily conversations: >25,000
• Key benefit: Reduced customer acquisition costs
• Platform support: Text, voice, and multimodal inputs

Advanced platforms manage a high volume of transactions, including 106.5 million bus tickets booked in FY2025.

The core technology platform is built for scale, which is evident in the performance of the bus ticketing segment, a high-volume, low-margin business that relies heavily on efficient transaction processing. For the full fiscal year 2025, the bus ticketing segment generated a revenue of approximately $119 million to $131 million, a significant contributor to the company's overall FY2025 Gross Bookings of $9.8 billion.

The platform's robust architecture was able to manage the high throughput necessary to process an estimated 106.5 million bus tickets booked in FY2025, demonstrating the immense capacity of the underlying technology stack to handle millions of daily transactions across all segments.

Metric (FY2025)	Value	Significance
Full-Year Gross Bookings	$9.8 billion	Overall platform scale and transaction value
Bus Ticketing Revenue	$119 million - $131 million	Revenue from high-volume ground transport segment
Bus Tickets Booked (Estimate)	106.5 million	Indicates platform's high transaction processing capacity

Competitors are also rapidly accelerating their use of AI, intensifying the need for constant innovation.

The technological edge is fleeting. The entire Online Travel Agency (OTA) industry is in an AI arms race in 2025. Global giants like Expedia and Booking.com are aggressively integrating generative AI, with features like AI-powered Trip Matching and advanced traveler intent analysis. This means Myra's success is just the starting line.

Regional competitors, including Trip.com Group, are also launching their own AI initiatives, emphasizing the need for MakeMyTrip to maintain its pace of innovation. The real challenge is not just launching a new AI feature, but continuously refining the underlying models to ensure Myra's conversational capabilities remain superior and contextually relevant for the diverse Indian market.

You can't rest on a single launch; you have to keep iterating on the AI to stay ahead of the global players. The next step is to expand Myra's multilingual support beyond Hindi and English, which is already in the pipeline.

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Legal factors

Compliance with India's Personal Data Protection Bill 2019 requires robust data handling protocols.

You need to see the Digital Personal Data Protection (DPDP) Act, 2023, as a major cost center and risk factor, not just a compliance checkbox. The associated DPDP Rules, 2025, were notified in November 2025, making the framework fully operational, though implementation is staggered until May 13, 2027. MakeMyTrip Limited, as a 'Significant Data Fiduciary' handling millions of customer bookings, falls under the most stringent compliance category.

This means overhauling systems to ensure verifiable consent, especially for children's data, and implementing robust security safeguards like encryption and access controls. The financial risk is substantial: a failure to maintain reasonable security safeguards can lead to a penalty of up to ₹250 crore (approximately $30 million), and violations concerning children's data can attract fines up to ₹200 crore.

• Implement verifiable consent mechanisms.
• Notify Data Protection Board (DPB) of breaches within 72 hours.
• Appoint a Data Protection Officer (DPO).

The company must adhere to US Securities and Exchange Commission (SEC) filing requirements as a Nasdaq-listed entity.

As a Foreign Private Issuer (FPI) listed on the Nasdaq Global Market under the ticker MMYT, MakeMyTrip Limited must file annual reports on Form 20-F and current reports on Form 6-K, ensuring full transparency to US investors. This dual compliance structure-India-based operations with US-listing rules-adds complexity and cost.

The company was highly active in the US capital markets in 2025. In June 2025, MakeMyTrip Limited completed a significant capital raise, which included an underwritten registered public offering of 16,000,000 Ordinary Shares, plus the underwriters' full exercise of their option to purchase an additional 2,400,000 shares, for a total of 18,400,000 new Ordinary Shares. The net proceeds from this Primary Equity Offering were approximately US$1.62 billion, which was used to repurchase Class B shares from Trip.com Group Limited.

SEC Filing Requirement	MMYT 2025 Fiscal Year Data (as of March 31, 2025)
Listing Exchange	Nasdaq Global Market (MMYT)
Annual Report Form	Form 20-F (Filed for Fiscal Year 2025)
Ordinary Shares Outstanding	71,594,512 shares (as of March 31, 2025)
Class B Convertible Ordinary Shares	39,667,911 shares (as of March 31, 2025)
2025 Primary Equity Offering Size	18,400,000 Ordinary Shares (Closed June 2025)

A lock-up agreement on certain Ordinary Shares expired on October 15, 2025, potentially increasing market float.

A major legal event affecting market dynamics was the expiration of a lock-up agreement on certain Ordinary Shares on October 15, 2025. This agreement restricted the sale of shares held by directors, executive officers, Travogue, and Trip.com Group Limited following a previous offering.

The expiration means that a large pool of shares, previously illiquid, became eligible for sale in the open market. This sudden increase in the tradable supply (market float) can create downward pressure on the stock price, even if the underlying business fundamentals are strong. Investors are defintely watching the trading volume post-October 15 to gauge the actual selling pressure from these insiders and major shareholders.

Regulatory changes in the e-commerce taxation structure could defintely impact future operating costs.

India's e-commerce taxation landscape is focused on tightening compliance, not necessarily increasing tax rates, which still impacts operating costs. The core Goods and Services Tax (GST) framework mandates that e-commerce operators (ECOs) like MakeMyTrip Limited deduct Tax Collected at Source (TCS) at a 1% rate on the net value of taxable supplies before paying sellers.

New procedural updates in 2025, such as GST now being applicable to delivery charges, directly affect the final price for the consumer and the complexity of the platform's tax calculation engine. The heightened scrutiny from Indian tax authorities demands cleaner compliance, stricter validation of seller GSTINs (GST Identification Numbers), and real-time reconciliation, all of which require significant investment in technology and finance teams.

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Environmental factors

The company promotes responsible tourism to minimize the industry's carbon footprint.

You're right to focus on carbon footprint; for an Online Travel Aggregator (OTA) like MakeMyTrip Limited, this is a material risk, but also a huge opportunity to influence the broader travel ecosystem. The company's approach is dual: clean up its own operations and push for change across its partners. For its own facilities, the move to clean energy is impressive: the Bengaluru office has achieved an impressive 85% reliance on renewable energy sources through a Power Purchase Agreement (PPA). That's a clear, measurable step toward a low-carbon future, and it defintely reduces their Scope 2 emissions (indirect emissions from purchased energy).

To tackle their Scope 1 emissions (direct from owned sources), they are transitioning their on-ground business travel fleet to Electric Vehicles (EVs). Here's the quick math: this initiative, launched in early 2024, successfully saved around 0.4 tCO2 in just four months. They also incentivize employees to choose EVs for personal use with a 'Drive Green Benefit Policy.' Furthermore, the MakeMyTrip Foundation has a long-term impact through its afforestation efforts, which have sequestered an estimated 8,000 MT of CO₂, which is roughly equivalent to taking 5,400 flights off the grid (Delhi to Germany route).

Initiatives include tackling marine waste and providing water ATMs to reduce single-use plastic bottles.

The travel industry is a massive contributor to plastic pollution, especially in coastal and remote areas. MakeMyTrip Limited is addressing this head-on through localized, community-focused projects. Their work in the Andaman Islands, specifically the Neil Island initiative, is a concrete example of tackling marine waste and ocean plastic.

A key action here is providing water ATMs to reduce the consumption of single-use plastic bottles. This is a smart move because it offers a clean, sustainable alternative right at the point of consumption. Across all their waste management and cleanup initiatives, the MakeMyTrip Foundation has been highly active, demonstrating a significant commitment beyond just their core business operations.

• Waste Collected: Over 351 MT (44 truckloads) of waste.
• Funds Unlocked: INR 1.42 CRORE for waste management.

Community-based projects upskill locals to operate homestays and eco-cafes, tying tourism to sustainability.

This is where the 'S' (Social) and 'E' (Environmental) of ESG truly intersect, creating a more resilient and sustainable supply chain for the company. By empowering local communities, MakeMyTrip Limited is building a network of responsible tourism offerings that travelers are increasingly demanding. The focus is on upskilling locals to manage their own enterprises, ensuring tourism revenue stays within the regional economy.

The result is a tangible economic boost for these communities, which is the best way to ensure long-term environmental stewardship. If the local economy depends on a pristine environment, they will protect it. The impact data from the Foundation's work speaks for itself:

Metric	Value (Cumulative/FY 2024-25)	Context
Individuals Impacted	10 LAKH +	Through various community projects.
Revenue Generated by Communities	Over INR 82 LAKH	From sustainable tourism initiatives.
Homestays Supported	37	Including 32+ in Uttarakhand.
Local Guides Upskilled	70	To lead local experiences.
Eco-Cafés Supported	7	Promoting local livelihoods.

Climate risk adaptation is material, as extreme weather events can disrupt travel and operations.

Climate risk is not a distant threat; it's a near-term operational reality for any travel company operating in a region like India, which is highly exposed to extreme weather. The World Economic Forum's Global Risks Report 2025 ranked extreme weather events as the most significant global risk over the next decade. For MakeMyTrip Limited, this translates directly to business disruption-think flight cancellations, road closures, and hotel damage.

The company has acknowledged 'Climate risk adaptation and mitigation' as a key material ESG topic. While their core business is digital, their value chain-flights, hotels, and ground transport-is heavily reliant on physical infrastructure that is increasingly at risk. Their Foundation has taken direct action in disaster response, such as aiding 600+ families during the Manali Flood Relief efforts, which is a practical form of climate adaptation and community resilience building. This focus on both mitigation (reducing emissions) and adaptation (disaster response, resilience) is the only realistic way to manage this risk.