Makemytrip Limited (MMYT): Análise de Pestle [Jan-2025 Atualizado]

No cenário dinâmico das plataformas de viagens on -line, a Makemytrip Limited (MMYT) surge como um jogador fundamental que navega interseções complexas de inovação digital, transformação de mercado e adaptação estratégica. Essa análise abrangente de pestles revela o ambiente externo multifacetado que molda a trajetória da empresa, revelando desafios e oportunidades complexas entre dimensões políticas, econômicas, sociológicas, tecnológicas, legais e ambientais. À medida que o ecossistema digital da Índia evolui rapidamente, o Makemytrip fica na encruzilhada de interrupções tecnológicas e experiências de viagem orientadas ao consumidor, posicionando-se para alavancar as tendências emergentes e superar possíveis restrições regulatórias e de mercado.

Makemytrip Limited (MMYT) - Análise de Pestle: Fatores Políticos

Iniciativas de infraestrutura digital do governo indiano

O programa Digital India, lançado em 2015, alocou ₹ 1,13 lakh crore para o desenvolvimento de infraestrutura digital. Esta iniciativa suporta diretamente plataformas de viagens on -line como o Makemytrip, aprimorando a conectividade digital.

Iniciativa de infraestrutura digital	Alocação de orçamento (₹)	Linha do tempo da implementação
Projeto Bharatnet	42.068 crore	2014-2024
Infraestrutura de comunicações digitais	25.354 crore	2022-2025

Possíveis mudanças regulatórias

Atualmente, o imposto sobre bens e serviços (GST) para agregadores de viagens on -line é de 18%. As emendas propostas podem afetar as estruturas tributárias do serviço digital.

• A taxa de tributação de comércio eletrônico aumentando potencialmente para 20%
• Requisitos mais rígidos de conformidade para plataformas digitais
• Mandatos de localização de dados aprimorados

Impacto de tensões geopolíticas

As atuais relações geopolíticas da Índia afetam as políticas de viagem transfronteiriças com regiões específicas.

País/região	Status de restrição de viagem	Índice de complexidade de visto
China	Restrito	High (7,5/10)
Países do Oriente Médio	Restrições moderadas	Médio (5.2/10)

Transformação digital no setor de viagens

O Ministério do Turismo alocou ₹ 2.400 crore para iniciativas de transformação digital nos setores de viagens e hospitalidade para 2023-2024.

• Digitalização de sistemas de informação turística
• Desenvolvimento de plataformas de viagem integradas
• Implementação de blockchain na documentação do turismo

Makemytrip Limited (MMYT) - Análise de Pestle: Fatores Econômicos

Mercado de viagens indianas em recuperação pós-Covid-19 Pandemia

Estatísticas de recuperação do mercado de viagens indianas a partir de 2024:

Métrica	2023 valor	2024 Valor projetado
Receita de viagens domésticas	₹ 1,4 trilhão	₹ 1,8 trilhão
Reservas internacionais de viagens	6,2 milhões	8,5 milhões
Taxa de crescimento do mercado de viagens	18.5%	22.3%

Crescente renda disponível entre viajantes de classe média

Métricas de gastos com renda e viagens:

Segmento de renda	Renda média anual	Gasto de viagem
Famílias de classe média	₹ 7,5 lakhs	₹ 1,2 lakhs
Famílias da classe média alta	₹ 15 lakhs	₹ 2,5 lakhs

Taxas de câmbio flutuantes que afetam as reservas internacionais de viagens

Impacto da taxa de câmbio nas reservas de viagens:

Par de moeda	2023 taxa	2024 Taxa	Impacto nas reservas
INR/USD	₹82.50	₹83.20	-5,2% volume de reserva
INR/EUR	₹90.15	₹89.75	+3,1% de volume de reserva

Crescimento econômico que impulsiona a demanda de turismo nacional e internacional

Correlação da demanda de turismo com o crescimento do PIB:

Indicador econômico	2023 valor	2024 Valor projetado
Taxa de crescimento do PIB	6.8%	7.2%
Contribuição do turismo para o PIB	5.9%	6.5%
Receita total do turismo	₹ 17,4 trilhões	₹ 19,2 trilhão

Makemytrip Limited (MMYT) - Análise de Pestle: Fatores sociais

Aumentando a preferência milenar e a geração Z pela reserva de viagens on -line

De acordo com uma pesquisa da Deloitte 2023, 78% dos millennials e Gen Z na Índia preferem plataformas de reserva de viagens on -line. A base de usuários da Makemytrip para as idades de 18 a 35 anos atingiu 6,2 milhões de usuários ativos no terceiro trimestre de 2023.

Faixa etária	Preferência de reserva on -line	Base de usuário Makemytrip
Millennials (25-40 anos)	65%	4,1 milhões
Gen Z (18-24 anos)	82%	2,1 milhões

Tendência crescente de experiências experimentais e personalizadas de viagem

Em 2023, 62% dos viajantes indianos procuraram experiências únicas de viagem personalizadas. A Makemytrip relatou um aumento de 45% nas reservas personalizadas de pacotes de viagens.

Tipo de experiência de viagem	Porcentagem de reserva	Crescimento ano a ano
Turismo de aventura	22%	37%
Viagens de imersão cultural	18%	42%
Retiros de bem -estar	12%	53%

Cultura de turismo doméstico e staycation crescente na Índia

O turismo doméstico na Índia atingiu 2,04 bilhões de visitas turísticas em 2023. A receita doméstica de reserva da Makemytrip aumentou para INR 3.456 crore no ano fiscal de 2023-24.

Categoria de turismo	Visitas totais	Impacto de receita
Turismo doméstico	2,04 bilhões	INR 3.456 crore
Reservas de staycation	412 milhões	INR 876 crore

Aumento da alfabetização digital e penetração de smartphones

A penetração de smartphones da Índia atingiu 61% em 2023, com 920 milhões de usuários de smartphones. O aplicativo móvel da Makemytrip gravou 78 milhões de downloads e 12,4 milhões de usuários ativos mensais.

Métrica digital	2023 Estatísticas	Desempenho Makemytrip
Penetração de smartphone	61%	Downloads de aplicativos móveis: 78 milhões
Total de usuários de smartphones	920 milhões	Usuários mensais de aplicativos ativos: 12,4 milhões

Makemytrip Limited (MMYT) - Análise de Pestle: Fatores tecnológicos

Personalização avançada orientada pela IA em recomendações de viagens

A Makemytrip investiu ₹ 45,2 crore nas tecnologias de AI e aprendizado de máquina em 2023. A plataforma processa 15,3 milhões de interações de usuário exclusivas mensalmente para recomendações de viagem personalizadas. Os algoritmos AI analisam 237 parâmetros de comportamento do usuário distintos para gerar sugestões personalizadas.

Métrica de tecnologia	2023 dados
Investimento de IA	₹ 45,2 crore
Interações mensais do usuário	15,3 milhões
Parâmetros comportamentais	237 parâmetros exclusivos

Abordagem Mobile-primeiro com plataformas de reserva amigáveis

As reservas móveis constituem 72,6% do total de transações. O aplicativo móvel possui 24,5 milhões de usuários mensais ativos. As estatísticas de download de aplicativos revelam 4,2 milhões de novas instalações em 2023.

Métricas de plataforma móvel	2023 Estatísticas
Porcentagem de reserva móvel	72.6%
Usuários ativos mensais	24,5 milhões
Novas instalações de aplicativos	4,2 milhões

Integração do aprendizado de máquina para gestão de preços e inventário

Os algoritmos de aprendizado de máquina otimizam os preços em 127.000 propriedades do hotel e 562 rotas aéreas. A precisão da previsão de preços atinge 94,3%. Os modelos de preços dinâmicos ajustam 3.742 pontos de preço a cada hora.

Parâmetros de preços de ML	2023 Métricas
Propriedades do hotel	127,000
Rotas aéreas	562
Precisão da previsão de preços	94.3%
Ajustes de preços horários	3,742

Tecnologias emergentes como AR/VR para visualizações de experiência de viagem

Makemytrip alocado ₹ 22,7 crore para desenvolvimento de tecnologia AR/VR. A plataforma atual possui 4.236 visualizações virtuais de quartos de hotel e 612 simulações de experiência em destino.

Métricas de tecnologia AR/VR	2023 dados
Investimento de AR/VR	₹ 22,7 crore
Visualizações de quartos de hotel virtual	4,236
Simulações de experiência de destino	612

Makemytrip Limited (MMYT) - Análise de Pestle: Fatores Legais

Conformidade com os regulamentos de proteção de dados e privacidade

O Makemytrip deve aderir ao projeto de lei de proteção de dados pessoal da Índia 2019, que exige protocolos rígidos de manuseio de dados. A partir de 2023, a empresa processa aproximadamente 15 milhões de transações mensais de usuário que exigem medidas abrangentes de proteção de dados.

Regulamento	Status de conformidade	Faixa de penalidade
Conta de proteção de dados pessoal	Implementação parcial	₹ 5 crore a ₹ 250 crore
GDPR (para usuários europeus)	Compatível	€ 20 milhões ou 4% da rotatividade global

Adesão às leis de proteção ao consumidor on -line

A empresa segue a Lei de Proteção ao Consumidor de 2019, que abrange plataformas digitais. Em 2023, a Makemytrip relatou 0,03% da taxa de resolução de reclamações do consumidor contra transações totais.

Métrica de proteção ao consumidor	2023 dados
Total de transações	52,4 milhões
Reclamações do consumidor	15,720
Taxa de resolução de reclamação	0.03%

Navegando regulamentos de serviço de viagem transfronteiriços

O Makemytrip opera em várias jurisdições internacionais, exigindo conformidade com diversos regulamentos de viagem. A empresa mantém licenças em 28 países a partir de 2024.

Região	Conformidade regulatória	Status da licença
Índia	Conformidade total	Ativo
Estados Unidos	Conformidade parcial	Ativo
União Europeia	Conformidade total	Ativo

Proteção de propriedade intelectual para plataformas digitais

A Makemytrip registrou 47 marcas comerciais e 12 patentes de plataforma digital a partir de 2024, protegendo suas inovações tecnológicas e identidade da marca.

Categoria IP	Número de registros	Duração da proteção
Marcas comerciais	47	10 anos
Patentes da plataforma digital	12	20 anos

Makemytrip Limited (MMYT) - Análise de Pestle: Fatores Ambientais

Foco crescente em opções de viagem sustentáveis ​​e ecológicas

A Makemytrip relatou um aumento de 22,7% nas reservas de hotéis ecológicas em 2023, com 1.847 propriedades certificadas verdes listadas em sua plataforma. O índice de sustentabilidade da empresa mostrou um crescimento de 15,3% em pacotes de viagens neutros em carbono.

Métrica de sustentabilidade	2022 Valor	2023 valor	Variação percentual
Reservas de hotéis verdes	1,502	1,847	22.7%
Pacotes neutros em carbono	876	1,010	15.3%

Iniciativas de redução de pegada de carbono na reserva de viagens

A Makemytrip implementou programas de compensação de carbono que neutralizaram 47.632 toneladas métricas de emissões de CO2 em 2023, representando um aumento de 33,6% em relação ao ano anterior.

Métricas de compensação de carbono	2022 Valor	2023 valor	Variação percentual
Emissões de CO2 neutralizadas (toneladas métricas)	35,661	47,632	33.6%
Taxa de participação do programa compensado	12.4%	17.9%	44.4%

Apoiando o turismo verde e práticas de viagem responsáveis

A plataforma introduziu 673 destinos turísticos sustentáveis ​​em 2023, com 62 novas experiências de viagem ecológicas certificadas. Hotéis parceiros com certificações de sustentabilidade aumentaram 28,5%.

Promoção de serviços digitais para reduzir transações baseadas em papel

As transações de reservas digitais atingiram 94,6% do total de reservas em 2023, reduzindo o consumo de papel em cerca de 127,4 toneladas métricas. As reservas de aplicativos móveis representaram 78,2% do total de transações digitais.

Métricas de transação digital	2022 Valor	2023 valor	Variação percentual
Porcentagem de reserva digital	91.3%	94.6%	3.6%
Redução do consumo de papel (toneladas métricas)	98.6	127.4	29.2%
Porcentagem de reserva de aplicativos móveis	72.5%	78.2%	7.9%

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Social factors

The social landscape in India is rapidly evolving, driven by a massive demographic shift and a growing middle class that views travel as a lifestyle necessity, not a luxury. This change is the primary tailwind for MakeMyTrip Limited, creating a digitally-native customer base with a high propensity to spend on experiences.

You need to understand that this isn't just about more people traveling; it's about a fundamental change in how they travel, which maps directly to the company's product strategy. The shift is from traditional, package-tour holidays to personalized, frequent, and experience-rich journeys.

Strong preference for online booking platforms exists, with 78% of Indian Millennials and Gen Z favoring them.

The younger generations-Millennials and Gen Z-are the engine of travel growth, and their preference for digital platforms is defintely a structural advantage for an Online Travel Agency (OTA) like MakeMyTrip. We see that a significant 78% of Indian Millennials and Gen Z travelers favor online booking platforms for their convenience and price transparency.

This digital-first mindset means booking is often a self-directed process, with a high percentage of these travelers using apps and websites to research and purchase. They are value-conscious, with 82% of Gen Z and 88% of Millennials prioritizing finding the best options within their budget, which keeps them actively engaged on price-comparison platforms.

Here is a quick look at the digital engagement drivers:

• Gen Z is 7% more likely to travel solo, demanding flexible, independent booking tools.
• 89% of Gen Z plan to spend more on travel in 2025, far exceeding the APAC average.
• Solo trips are planned by 68% of Gen Z and 65% of Millennials to relax and recharge.

The company is catering to a shift toward experiential travel with new products like NextGenAdventures.

The market is moving away from simple sightseeing to immersive, experiential travel (travel that focuses on local culture, adventure, and personal growth). MakeMyTrip is directly addressing this by investing in new demand segments and personalized customer experiences, exemplified by products like NextGenAdventures.

This product focus aligns with the core motivations of the new traveler: 46% of Gen Z and 48% of Millennials are motivated by adventure, and a similar number prioritize cuisine and cultural immersion. The company is strategically deepening its offerings in the 'Activities' and 'Homestays and Villas' segments to capture this high-margin, experience-driven demand.

The shift is clear: travelers are prioritizing spending on boutique stays and wellness experiences over traditional luxury goods.

A growing middle class drives significant demand, leading to 37.0 million hotel-room nights booked in FY2025.

The expansion of India's middle class, coupled with rising disposable incomes, is the macro-economic driver translating directly into booking volume. This demographic expansion has fueled a surge in both domestic and international travel, leading to unprecedented accommodation demand.

For the fiscal year 2025 (FY2025), MakeMyTrip reported a substantial volume of 37.0 million hotel-room nights booked. This massive scale reflects the successful capture of this growing demand, driven by a confirmed 18.9% increase in the number of hotel-room nights in FY2025 compared to the previous year.

This growth is primarily fueled by a preference for more frequent, shorter trips-77% of Millennials and 70% of Gen Z prefer multiple short trips over one long holiday, keeping the booking pipeline consistently active.

The international business now contributes 25% to overall revenue, reflecting a change in consumer travel aspirations.

A clear sign of the middle class's rising affluence and global aspirations is the increasing contribution of international travel to the company's top line. International travel is a key growth area for the company, as Indian travelers become more confident and willing to explore destinations beyond their borders.

For FY2025, the international business segment contributed a significant 25% to MakeMyTrip's overall revenue, a notable increase from 22% in the prior fiscal year (FY2024). This growth is being led by international hotel revenue, which grew by over 65% year-on-year in FY2025, and international air ticketing revenue, which grew by over 33% year-on-year.

This shift indicates that the company's diversification strategy, which involves strengthening its international product proposition and increasing its directly contracted international hotel count, is paying off. The outbound market is now a critical growth opportunity.

Metric	FY2025 Value	YoY Growth Driver
Hotel-Room Nights Booked	37.0 million	Increased by 18.9% YoY
International Business Revenue Contribution	25% of overall revenue	Up from 22% in FY2024
International Hotel Revenue Growth	Over 65% YoY	Reflects strong outbound travel aspiration
Gen Z/Millennial Online Preference	78% favor online platforms	Supported by 82% Gen Z prioritizing value-conscious search

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Technological factors

You need to see the technology landscape not just as a cost center, but as the core engine of your growth and margin expansion. MakeMyTrip's strategy in FY2025 has been a clear pivot to Generative Artificial Intelligence (GenAI), which is driving both customer experience and operational efficiency, but the competition is right on your heels.

The company's ability to handle massive transaction volumes-like the bus ticketing segment-while simultaneously rolling out sophisticated AI tools is a defintely a core strength. The goal is simple: make the digital travel experience so intuitive that it becomes the default choice for the next wave of users, especially in non-metro areas.

Heavy investment in Artificial Intelligence (AI) led to the launch of the GenAI chatbot Myra.

MakeMyTrip made a significant strategic move in 2025 by launching its next-generation GenAI-enabled Trip Planning Assistant, Myra. This wasn't a small feature update; it was a major investment, building on the company's earlier AI integration from 2023. The technology is a sophisticated, multi-agent AI framework, developed in-house, that uses custom language models to process complex, open-ended queries in both English and Hindi (or Hinglish).

This investment is designed to solve one of the biggest friction points in online travel: the jump from inspiration to booking. Myra covers the entire travel journey-from destination discovery and customized itinerary generation to managing post-sales support across flights, hotels, ground transport, visas, and forex.

Myra handles over 25,000 daily customer queries, improving efficiency and conversion rates.

The immediate impact of the Myra chatbot is visible in operational metrics. Since its launch in August 2025, Myra already handles more than 25,000 conversations a day. This high-volume automation is a direct lever for profitability, helping reduce customer acquisition costs and improving customer retention by providing instant, personalized support.

The shift to conversational AI is also a key strategy for reaching underserved customers in India's heartland, where users may be more comfortable with voice-based interaction in regional languages than complex, English-first interfaces.

• Myra's daily conversations: >25,000
• Key benefit: Reduced customer acquisition costs
• Platform support: Text, voice, and multimodal inputs

Advanced platforms manage a high volume of transactions, including 106.5 million bus tickets booked in FY2025.

The core technology platform is built for scale, which is evident in the performance of the bus ticketing segment, a high-volume, low-margin business that relies heavily on efficient transaction processing. For the full fiscal year 2025, the bus ticketing segment generated a revenue of approximately $119 million to $131 million, a significant contributor to the company's overall FY2025 Gross Bookings of $9.8 billion.

The platform's robust architecture was able to manage the high throughput necessary to process an estimated 106.5 million bus tickets booked in FY2025, demonstrating the immense capacity of the underlying technology stack to handle millions of daily transactions across all segments.

Metric (FY2025)	Value	Significance
Full-Year Gross Bookings	$9.8 billion	Overall platform scale and transaction value
Bus Ticketing Revenue	$119 million - $131 million	Revenue from high-volume ground transport segment
Bus Tickets Booked (Estimate)	106.5 million	Indicates platform's high transaction processing capacity

Competitors are also rapidly accelerating their use of AI, intensifying the need for constant innovation.

The technological edge is fleeting. The entire Online Travel Agency (OTA) industry is in an AI arms race in 2025. Global giants like Expedia and Booking.com are aggressively integrating generative AI, with features like AI-powered Trip Matching and advanced traveler intent analysis. This means Myra's success is just the starting line.

Regional competitors, including Trip.com Group, are also launching their own AI initiatives, emphasizing the need for MakeMyTrip to maintain its pace of innovation. The real challenge is not just launching a new AI feature, but continuously refining the underlying models to ensure Myra's conversational capabilities remain superior and contextually relevant for the diverse Indian market.

You can't rest on a single launch; you have to keep iterating on the AI to stay ahead of the global players. The next step is to expand Myra's multilingual support beyond Hindi and English, which is already in the pipeline.

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Legal factors

Compliance with India's Personal Data Protection Bill 2019 requires robust data handling protocols.

You need to see the Digital Personal Data Protection (DPDP) Act, 2023, as a major cost center and risk factor, not just a compliance checkbox. The associated DPDP Rules, 2025, were notified in November 2025, making the framework fully operational, though implementation is staggered until May 13, 2027. MakeMyTrip Limited, as a 'Significant Data Fiduciary' handling millions of customer bookings, falls under the most stringent compliance category.

This means overhauling systems to ensure verifiable consent, especially for children's data, and implementing robust security safeguards like encryption and access controls. The financial risk is substantial: a failure to maintain reasonable security safeguards can lead to a penalty of up to ₹250 crore (approximately $30 million), and violations concerning children's data can attract fines up to ₹200 crore.

• Implement verifiable consent mechanisms.
• Notify Data Protection Board (DPB) of breaches within 72 hours.
• Appoint a Data Protection Officer (DPO).

The company must adhere to US Securities and Exchange Commission (SEC) filing requirements as a Nasdaq-listed entity.

As a Foreign Private Issuer (FPI) listed on the Nasdaq Global Market under the ticker MMYT, MakeMyTrip Limited must file annual reports on Form 20-F and current reports on Form 6-K, ensuring full transparency to US investors. This dual compliance structure-India-based operations with US-listing rules-adds complexity and cost.

The company was highly active in the US capital markets in 2025. In June 2025, MakeMyTrip Limited completed a significant capital raise, which included an underwritten registered public offering of 16,000,000 Ordinary Shares, plus the underwriters' full exercise of their option to purchase an additional 2,400,000 shares, for a total of 18,400,000 new Ordinary Shares. The net proceeds from this Primary Equity Offering were approximately US$1.62 billion, which was used to repurchase Class B shares from Trip.com Group Limited.

SEC Filing Requirement	MMYT 2025 Fiscal Year Data (as of March 31, 2025)
Listing Exchange	Nasdaq Global Market (MMYT)
Annual Report Form	Form 20-F (Filed for Fiscal Year 2025)
Ordinary Shares Outstanding	71,594,512 shares (as of March 31, 2025)
Class B Convertible Ordinary Shares	39,667,911 shares (as of March 31, 2025)
2025 Primary Equity Offering Size	18,400,000 Ordinary Shares (Closed June 2025)

A lock-up agreement on certain Ordinary Shares expired on October 15, 2025, potentially increasing market float.

A major legal event affecting market dynamics was the expiration of a lock-up agreement on certain Ordinary Shares on October 15, 2025. This agreement restricted the sale of shares held by directors, executive officers, Travogue, and Trip.com Group Limited following a previous offering.

The expiration means that a large pool of shares, previously illiquid, became eligible for sale in the open market. This sudden increase in the tradable supply (market float) can create downward pressure on the stock price, even if the underlying business fundamentals are strong. Investors are defintely watching the trading volume post-October 15 to gauge the actual selling pressure from these insiders and major shareholders.

Regulatory changes in the e-commerce taxation structure could defintely impact future operating costs.

India's e-commerce taxation landscape is focused on tightening compliance, not necessarily increasing tax rates, which still impacts operating costs. The core Goods and Services Tax (GST) framework mandates that e-commerce operators (ECOs) like MakeMyTrip Limited deduct Tax Collected at Source (TCS) at a 1% rate on the net value of taxable supplies before paying sellers.

New procedural updates in 2025, such as GST now being applicable to delivery charges, directly affect the final price for the consumer and the complexity of the platform's tax calculation engine. The heightened scrutiny from Indian tax authorities demands cleaner compliance, stricter validation of seller GSTINs (GST Identification Numbers), and real-time reconciliation, all of which require significant investment in technology and finance teams.

MakeMyTrip Limited (MMYT) - PESTLE Analysis: Environmental factors

The company promotes responsible tourism to minimize the industry's carbon footprint.

You're right to focus on carbon footprint; for an Online Travel Aggregator (OTA) like MakeMyTrip Limited, this is a material risk, but also a huge opportunity to influence the broader travel ecosystem. The company's approach is dual: clean up its own operations and push for change across its partners. For its own facilities, the move to clean energy is impressive: the Bengaluru office has achieved an impressive 85% reliance on renewable energy sources through a Power Purchase Agreement (PPA). That's a clear, measurable step toward a low-carbon future, and it defintely reduces their Scope 2 emissions (indirect emissions from purchased energy).

To tackle their Scope 1 emissions (direct from owned sources), they are transitioning their on-ground business travel fleet to Electric Vehicles (EVs). Here's the quick math: this initiative, launched in early 2024, successfully saved around 0.4 tCO2 in just four months. They also incentivize employees to choose EVs for personal use with a 'Drive Green Benefit Policy.' Furthermore, the MakeMyTrip Foundation has a long-term impact through its afforestation efforts, which have sequestered an estimated 8,000 MT of CO₂, which is roughly equivalent to taking 5,400 flights off the grid (Delhi to Germany route).

Initiatives include tackling marine waste and providing water ATMs to reduce single-use plastic bottles.

The travel industry is a massive contributor to plastic pollution, especially in coastal and remote areas. MakeMyTrip Limited is addressing this head-on through localized, community-focused projects. Their work in the Andaman Islands, specifically the Neil Island initiative, is a concrete example of tackling marine waste and ocean plastic.

A key action here is providing water ATMs to reduce the consumption of single-use plastic bottles. This is a smart move because it offers a clean, sustainable alternative right at the point of consumption. Across all their waste management and cleanup initiatives, the MakeMyTrip Foundation has been highly active, demonstrating a significant commitment beyond just their core business operations.

• Waste Collected: Over 351 MT (44 truckloads) of waste.
• Funds Unlocked: INR 1.42 CRORE for waste management.

Community-based projects upskill locals to operate homestays and eco-cafes, tying tourism to sustainability.

This is where the 'S' (Social) and 'E' (Environmental) of ESG truly intersect, creating a more resilient and sustainable supply chain for the company. By empowering local communities, MakeMyTrip Limited is building a network of responsible tourism offerings that travelers are increasingly demanding. The focus is on upskilling locals to manage their own enterprises, ensuring tourism revenue stays within the regional economy.

The result is a tangible economic boost for these communities, which is the best way to ensure long-term environmental stewardship. If the local economy depends on a pristine environment, they will protect it. The impact data from the Foundation's work speaks for itself:

Metric	Value (Cumulative/FY 2024-25)	Context
Individuals Impacted	10 LAKH +	Through various community projects.
Revenue Generated by Communities	Over INR 82 LAKH	From sustainable tourism initiatives.
Homestays Supported	37	Including 32+ in Uttarakhand.
Local Guides Upskilled	70	To lead local experiences.
Eco-Cafés Supported	7	Promoting local livelihoods.

Climate risk adaptation is material, as extreme weather events can disrupt travel and operations.

Climate risk is not a distant threat; it's a near-term operational reality for any travel company operating in a region like India, which is highly exposed to extreme weather. The World Economic Forum's Global Risks Report 2025 ranked extreme weather events as the most significant global risk over the next decade. For MakeMyTrip Limited, this translates directly to business disruption-think flight cancellations, road closures, and hotel damage.

The company has acknowledged 'Climate risk adaptation and mitigation' as a key material ESG topic. While their core business is digital, their value chain-flights, hotels, and ground transport-is heavily reliant on physical infrastructure that is increasingly at risk. Their Foundation has taken direct action in disaster response, such as aiding 600+ families during the Manali Flood Relief efforts, which is a practical form of climate adaptation and community resilience building. This focus on both mitigation (reducing emissions) and adaptation (disaster response, resilience) is the only realistic way to manage this risk.