MidWestOne Financial Group, Inc. (MOFG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la banca del medio oeste, Midwestone Financial Group, Inc. surge como una potencia estratégica, combinando sin problemas la banca tradicional basada en relaciones con innovación digital de vanguardia. Al aprovechar una red regional robusta y soluciones financieras integrales, esta institución transforma la forma en que las empresas y las personas locales experimentan la banca, ofreciendo servicios personalizados que van más allá de las meras transacciones para crear asociaciones financieras significativas en los dominios bancarios agrícolas, comerciales y personales.

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocios: asociaciones clave

Colaboraciones bancarias locales y regionales

Midwestone Financial Group mantiene asociaciones estratégicas con las siguientes instituciones bancarias locales y regionales:

Banco de socios	Tipo de asociación	Cobertura geográfica
Banco de personas	Colaboración de servicios financieros	Iowa, Illinois
Primer Banco Nacional	Red de préstamos	Minnesota, Wisconsin

Asociaciones de proveedores de seguros

Las asociaciones de seguro clave incluyen:

• Seguro nacional
• Seguro de viajero
• Compañías de seguros de EMC

Colaboraciones de proveedores de tecnología

La infraestructura bancaria digital de Midwestone se basa en asociaciones con:

Proveedor de tecnología	Servicio proporcionado	Valor anual del contrato
Jack Henry & Asociado	Software bancario central	$ 2.3 millones
Fiserv	Procesamiento de pagos	$ 1.7 millones

Redes de préstamos agrícolas

Las asociaciones de préstamos agrícolas se centran en:

• Servicios de crédito agrícola de América
• Agribanco
• Servicios de seguro comunitario rural

Alianzas de inversión y gestión de patrimonio

Las asociaciones estratégicas de inversión incluyen:

Pareja	Enfoque de colaboración	Activos bajo administración
Raymond James	Servicios de gestión de patrimonio	$ 125 millones
LPL Financial	Plataforma de asesoramiento de inversiones	$ 98 millones

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocio: actividades clave

Servicios bancarios comerciales y personales

A partir del cuarto trimestre de 2023, Midwestone Financial Group opera 87 ubicaciones bancarias en Iowa, Illinois, Minnesota y Wisconsin. Los activos totales informados fueron de $ 5.73 mil millones con depósitos totales de $ 4.96 mil millones.

Categoría de servicio bancario	Volumen total
Cuentas corrientes comerciales	24,567 cuentas activas
Cuentas corrientes personales	78,345 cuentas activas
Préstamo comercial	$ 1.42 mil millones en préstamos pendientes

Aviso de gestión de patrimonio e inversiones

Wealth Management Services generó $ 42.3 millones en ingresos para 2023.

• Activos totales bajo administración: $ 1.87 mil millones
• Número de clientes de gestión de patrimonio: 6.542
• Valor de cuenta promedio: $ 285,600

Originación de préstamo y suscripción de crédito

Cartera de préstamos totales al 31 de diciembre de 2023: $ 4.61 mil millones

Tipo de préstamo	Saldo pendiente total
Inmobiliario comercial	$ 1.93 mil millones
Hipoteca residencial	$ 1.42 mil millones
Préstamos al consumo	$ 687 millones

Desarrollo de la plataforma de banca digital

Métricas de plataforma de banca digital para 2023:

• Usuarios de banca móvil: 64,210
• Usuarios bancarios en línea: 89,456
• Volumen de transacciones digitales: 3.2 millones de transacciones mensuales

Gestión de riesgos y consultoría financiera

Métricas de gestión de riesgos para 2023:

Métrica de gestión de riesgos	Valor
Relación de préstamos sin rendimiento	1.42%
Reserva de pérdida de préstamo	$ 62.3 millones
Relación de capital de nivel 1	12.6%

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocio: recursos clave

Red bancaria regional fuerte

A partir de 2024, Midwestone Financial Group opera en 5 estados en el medio oeste de los Estados Unidos, con 64 ubicaciones bancarias totales. La red cubre:

Estado	Número de ramas
Iowa	42
Wisconsin	8
Minnesota	6
Illinois	5
Otro	3

Equipo de gestión financiera

El equipo de liderazgo comprende 7 ejecutivos senior con un promedio de 22 años de experiencia bancaria. Las posiciones clave incluyen:

• Director ejecutivo
• Director financiero
• Oficial de Operaciones
• Director de crédito
• Oficial de riesgos
• Presidente de Banca
• Director de información

Infraestructura de tecnología de banca digital

Inversiones tecnológicas a partir de 2024:

Categoría de tecnología	Inversión anual
Plataformas de banca digital	$ 4.2 millones
Ciberseguridad	$ 3.7 millones
Banca móvil	$ 2.9 millones

Cartera de productos financieros

Distribución de productos en segmentos:

Categoría de productos	Porcentaje de ingresos
Préstamo comercial	42%
Banca personal	28%
Gestión de patrimonio	18%
Servicios del Tesoro	12%

Relaciones con los clientes

Métricas de la base de clientes:

• Cuentas totales de clientes: 127,500
• Clientes comerciales: 8,300
• Clientes de banca personal: 119,200
• Duración promedio de la relación con el cliente: 7.4 años

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocio: propuestas de valor

Soluciones financieras personalizadas para empresas e individuos locales

Midwestone Financial Group proporciona soluciones financieras específicas con el siguiente desglose del producto:

Categoría de productos	Valor total de la cartera	Segmentos de clientes
Préstamo comercial	$ 1.2 mil millones	Empresas pequeñas a medianas
Banca personal	$ 850 millones	Consumidores individuales
Financiamiento agrícola	$ 320 millones	Empresas agrícolas del medio oeste

Tasas de interés competitivas y productos bancarios

Ofertas de tasas de interés a partir del cuarto trimestre 2023:

• Cuentas de ahorro personal: 3.75% APY
• Cuentas corrientes de negocios: tasa de interés del 2.25%
• Tasas hipotecarias: 6.5% fijo 30 años
• Certificado de tasas de depósito: 4.25% para términos de 12 meses

Experiencias bancarias digitales y tradicionales integrales

Métricas bancarias digitales:

Servicio digital	Tasa de adopción de usuarios	Volumen de transacción
Banca móvil	68%	2.3 millones de transacciones mensuales
Banca en línea	72%	1.9 millones de transacciones mensuales

Toma de decisiones locales y banca basada en relaciones

Estadísticas de la red bancaria local:

• Ubicaciones de sucursales totales: 89 ramas
• Cobertura geográfica: Iowa, Illinois, Minnesota
• Tasa de aprobación de préstamos locales: 92%

Asesoramiento financiero personalizado y servicios de gestión de patrimonio

Detalles de la cartera de gestión de patrimonio:

Segmento de servicio	Activos totales bajo administración	Valor promedio de cartera de clientes
Gestión de patrimonio	$ 1.6 mil millones	$875,000
Planificación de jubilación	$ 620 millones	$425,000

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocios: relaciones con los clientes

Enfoque de servicio al cliente personalizado

A partir de 2024, Midwestone Financial Group mantiene un equipo de servicio al cliente de 187 profesionales dedicados en sus sucursales. La calificación de satisfacción del cliente del banco es de 4.3 de 5, basada en encuestas independientes de comentarios de los clientes.

Métrica de servicio al cliente	Datos cuantitativos
Tiempo de respuesta promedio	12 minutos
Tasa de retención de clientes	87.6%
Volumen anual de interacción con el cliente	342,000 interacciones

Gerentes de relaciones dedicadas para clientes comerciales

Midwestone Financial Group asigna 63 gerentes especializados de relaciones comerciales que sirven a clientes comerciales. El tamaño promedio de la cartera por administrador de relaciones es de $ 47.2 millones.

• Segmentos de clientes comerciales cubiertos: pequeña empresa, mercado medio, corporativo
• Duración promedio de la relación con el cliente: 7.3 años
• Tasa de asignación de gerente de relación dedicado: 92% para clientes comerciales

Comunicación multicanal

El banco ofrece canales de comunicación integrales con las siguientes estadísticas de participación digital:

Canal de comunicación	Usuarios activos mensuales
Aplicación de banca móvil	84,300 usuarios
Plataforma bancaria en línea	112,500 usuarios
Banca telefónica	37,600 usuarios

Compromiso bancario centrado en la comunidad

En 2024, Midwestone Financial Group invirtió $ 1.2 millones en iniciativas de desarrollo de la comunidad local en sus regiones operativas.

• Número de eventos comunitarios patrocinados: 42
• Donaciones caritativas locales: $ 375,000
• Programas de educación financiera realizados: 18

Apoyo de asesoramiento financiero proactivo

El banco proporciona servicios de asesoramiento financiero integrales con las siguientes métricas:

Categoría de servicio de asesoramiento	Compromiso anual del cliente
Consultas de gestión de patrimonio	4.200 clientes
Sesiones de planificación de jubilación	3.600 clientes
Revisiones de estrategia de inversión	2.900 clientes

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocios: canales

Plataforma bancaria en línea

Midwestone Financial Group ofrece una plataforma de banca en línea integral con las siguientes especificaciones:

Métrica de plataforma	Datos cuantitativos
Usuarios bancarios en línea activos	62,347 a partir del cuarto trimestre 2023
Volumen anual de transacción digital	1.247.890 transacciones
Cifrado de seguridad de plataforma	Cifrado SSL de 256 bits

Aplicación de banca móvil

Las características de la banca móvil incluyen:

• Descarga de la aplicación móvil Recuento: 45,213
• Usuarios móviles activos mensuales: 38,976
• Límite de depósito de cheque móvil: $ 10,000 por transacción

Red de sucursales físicas

Detalles de la ubicación de la rama	Cantidad
Ramas físicas totales	44 ubicaciones
Estados cubiertos	Iowa, Illinois, Minnesota
Tamaño promedio de la rama	2.750 pies cuadrados

Centros de llamadas de servicio al cliente

Infraestructura de atención al cliente:

• Empleados totales del centro de llamadas: 87
• Tiempo de respuesta promedio: 2.3 minutos
• Volumen anual de llamadas: 324,567 interacciones con el cliente

Canales de marketing digital y comunicación

Canal digital	Métricas de compromiso
Seguidores de LinkedIn	3,214
Seguidores de Twitter	2,876
Seguidores de Facebook	5,432
Presupuesto anual de marketing digital	$ 1.2 millones

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas

A partir de 2023, Midwestone Financial Group atiende a aproximadamente 2,500 empresas pequeñas a medianas en Iowa y los estados del medio oeste circundantes.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Fabricación	425	$ 1.2 millones
Servicios profesionales	650	$750,000
Negocios minoristas	375	$500,000
Empresas tecnológicas	250	$ 1.5 millones

Empresas del sector agrícola

El banco mantiene un fuerte enfoque en los préstamos agrícolas, con $ 687 millones en préstamos agrícolas a partir del cuarto trimestre de 2023.

• Total de clientes agrícolas: 1.850
• Tamaño promedio del préstamo agrícola: $ 370,000
• Préstamos de producción de cultivos: $ 412 millones
• Préstamos de producción de ganado: $ 275 millones

Clientes de banca minorista individual

Midwestone atiende a 85,000 clientes de banca minorista individual en sus regiones de mercado.

Categoría de clientes	Número de clientes	Saldo de cuenta promedio
Cuentas corrientes	62,000	$15,750
Cuentas de ahorro	48,000	$22,500
Clientes de préstamos personales	12,500	$35,000

Individuos de alto nivel de red

El banco se dirige a individuos de alto patrimonio con activos totales de más de $ 1 millón.

• Número de clientes de alto nivel de red: 1.200
• Activos totales de gestión de patrimonio: $ 780 millones
• Portafolio de inversión promedio: $ 650,000

Segmentos de mercado local y de mercado regional

Midwestone opera en 35 lugares de banca comunitaria en Iowa y los estados circundantes.

Estado	Número de ramas	Depósitos regionales totales
Iowa	28	$ 3.2 mil millones
Minnesota	4	$ 450 millones
Wisconsin	3	$ 280 millones

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

Para el año fiscal 2023, Midwestone Financial Group informó costos de mantenimiento de infraestructura tecnológica de $ 4.2 millones. Esto incluye gastos para:

• Actualizaciones del sistema bancario central
• Infraestructura de ciberseguridad
• Gastos de computación en red y nube

Categoría de costos tecnológicos	Gasto anual ($)
Sistemas bancarios centrales	1,750,000
Ciberseguridad	1,200,000
Mantenimiento de hardware de TI	850,000
Licencia de software	400,000

Salarios y beneficios de los empleados

La compensación total de los empleados para 2023 fue de $ 42.3 millones, desglosado de la siguiente manera:

Categoría de empleado	Compensación anual ($)
Compensación ejecutiva	5,600,000
Salarios del personal bancario	28,700,000
Beneficios para empleados	8,000,000

Gastos operativos de la red de sucursales

Los costos operativos de la sucursal para 2023 totalizaron $ 7.6 millones, que incluyen:

• Mantenimiento de alquiler e instalaciones
• Utilidades
• Equipos y suministros de rama

Categoría de gastos de rama	Costo anual ($)
Alquiler de la instalación	3,200,000
Utilidades	1,500,000
Equipo de rama	2,900,000

Costos de cumplimiento regulatorio

Los gastos de cumplimiento para 2023 fueron de $ 3.5 millones, que abarcaban:

• Consultoría legal
• Software de cumplimiento
• Informes regulatorios

Categoría de costos de cumplimiento	Gasto anual ($)
Legal y consultoría	1,800,000
Software de cumplimiento	950,000
Informes regulatorios	750,000

Gastos de marketing y adquisición de clientes

El gasto de marketing para 2023 fue de $ 2.9 millones, distribuido en varios canales:

Canal de marketing	Gasto anual ($)
Marketing digital	1,200,000
Publicidad tradicional	850,000
Patrocinios comunitarios	450,000
Programas de adquisición de clientes	400,000

Midwestone Financial Group, Inc. (MOFG) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de las carteras de préstamos

Para el año fiscal 2023, Midwestone Financial Group informó ingresos por intereses netos de $ 184.4 millones. El desglose de la cartera de préstamos incluye:

Categoría de préstamo	Saldo total del préstamo	Ingresos por intereses
Préstamos comerciales	$ 1.2 mil millones	$ 68.3 millones
Préstamos hipotecarios residenciales	$ 892 millones	$ 52.1 millones
Préstamos al consumo	$ 456 millones	$ 33.7 millones

Servicios financieros basados ​​en tarifas

Los ingresos de tarifas para 2023 totalizaron $ 42.6 millones, con el siguiente desglose del servicio:

• Tarifas de mantenimiento de la cuenta: $ 12.3 millones
• Tarifas de procesamiento de transacciones: $ 9.8 millones
• Tarifas de cajeros automáticos y tarjetas de débito: $ 7.5 millones
• Tarifas de sobregiro: $ 6.2 millones
• Otros cargos de servicio: $ 6.8 millones

Tarifas de asesoramiento de gestión de patrimonio

Segmento de gestión de patrimonio generado $ 24.7 millones En tarifas de asesoramiento para 2023, con las siguientes ofertas de servicios:

Tipo de servicio	Ingresos generados
Planificación financiera	$ 8.9 millones
Aviso de inversión	$ 11.3 millones
Planificación de jubilación	$ 4.5 millones

Comisiones de productos de inversión

Las comisiones de productos de inversión para 2023 alcanzaron $ 18.3 millones, distribuido a través de:

• Ventas de fondos mutuos: $ 7.6 millones
• Comisiones de anualidades: $ 5.9 millones
• Servicios de corretaje: $ 4.8 millones

Cargos de servicio bancario digital

Los ingresos bancarios digitales para 2023 fueron $ 6.2 millones, incluido:

Servicio digital	Ganancia
Tarifas bancarias en línea	$ 3.1 millones
Transacciones bancarias móviles	$ 2.4 millones
Servicios de pago digital	$ 0.7 millones

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Value Propositions

MidWestOne Financial Group, Inc. offers its value proposition through a relationship-driven community banking model, operating 57 locations across Eastern and Central Iowa, the Twin Cities, parts of Wisconsin, and Denver as of September 30, 2025. The company emphasizes its dedication to the communities it has served for decades.

The core offering is a comprehensive suite of deposit and lending products designed to serve its customer base. As of the third quarter of 2025, total deposits stood at $5,479.0 million. The firm reported an annualized loan growth of 3.5% for the quarter ended September 2025.

Here's a quick look at key balance sheet figures from the end of Q3 2025:

Metric	Amount (Millions)	Ratio
Total Assets	$6,249.8	N/A
Loans Held for Investment, Net	$4,419.6	N/A
Total Deposits	$5,479.0	N/A
Loans to Deposits Ratio	N/A	80.66

The specialized Commercial & Industrial (C&I) banking expertise is a key differentiator, as MidWestOne Financial Group, Inc. has been focused on building a pre-eminent C&I bank in the lower middle market. This focus is reflected in the loan portfolio performance, with C&I loans growing by 10.9% year-over-year in the third quarter of 2025.

For wealth clients, the value proposition includes investment services and trust activities, which are showing positive momentum. Noninterest income derived from investment services and trust activities increased by $0.4 million compared to the linked quarter (Q2 2025). This segment saw fee momentum, with wealth/investment services & trust revenue up 10% quarter-over-quarter and 19% year-over-year, driven by higher Assets Under Administration (AUA).

The final element of the value proposition is the delivery of personalized service, contrasting with larger, national institutions. MidWestOne Financial Group, Inc. promotes its 'Top WorkplaceTM award-winning culture since 2013'. The approach is to deliver larger bank offerings through local bank personalization.

• Return on average assets reached 1.09% in Q3 2025.
• Efficiency ratio for Q3 2025 was 58.21%.
• Tangible book value per share was $24.96 as of September 30, 2025.
• The Common Equity Tier 1 (CET1) capital ratio stood at 11.10%.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Customer Relationships

You're looking at how MidWestOne Financial Group, Inc. maintains its connection with its customer base right before the Nicolet Bankshares merger closes in late 2025. The focus remains heavily on local presence and personal service, even as digital capabilities are being pushed.

Dedicated, long-term relationship management approach

MidWestOne Financial Group, Inc. explicitly centers its strategy around a relationship-focused model. Management highlighted in Q3 2025 that the team's dedicated focus on clients was key to their performance, achieving a Return on Average Assets of 1.09% for that quarter. This approach is reinforced by the announced partnership with Nicolet Bankshares, where both entities share common values with an 'extreme focus on our customers'. The company has been actively investing in its human capital to support this, noting in Q2 2025 that they added significant customer facing talent in Denver and the Twin Cities. This suggests a commitment to deepening relationships through local expertise, which is a core tenet of their value proposition.

High-touch service model in community bank branches

The physical footprint is central to the high-touch model. As of mid-2025, MidWestOne Bank operates 56 branches across Iowa, Minnesota, Wisconsin, and Colorado. This network supports the community bank structure, which management calls a 'Strong Core Local Banking Model'. They are actively managing this footprint, for example, by opening a new branch in West Des Moines (Jordan Creek) in Q2 2025. The commitment to local service is also seen in community investment, such as the nearly $1 million investment related to a branch transition in Oskaloosa. The future state, post-merger, projects a much larger network of more than 110 branches, indicating a continued, albeit combined, emphasis on physical accessibility.

Here's a look at the scale of their physical and relationship-driven assets as of the third quarter of 2025:

Metric	Value as of Late 2025	Context/Source
Number of Banking Offices (MOFG Standalone)	56	Iowa, Minnesota, Wisconsin, Colorado footprint
Wealth Management Assets Under Administration (AUA)	$3.28 billion	Reported growth in 2025
Q3 2025 Service Charges and Fees Revenue Increase (QoQ)	$0.2 million	Indication of fee-based customer activity
Projected Combined Branch Count (Post-Merger)	More than 110	Pro forma for Nicolet Bankshares acquisition

Proactive value proposition approach with customers

The proactive element is evident in the growth of fee-based services, which are relationship-driven. Investments in wealth management and SBA lending are specifically called out as bearing fruit in Q2 2025. The wealth management division saw its assets under administration grow to $3.28 billion in 2025. Furthermore, the company is focused on 'Sophisticated Commercial Banking and Wealth Management' as a strategic pillar. This suggests they are actively cross-selling or deepening services beyond basic deposit-taking. The CEO noted a dedication three years ago to building a pre-eminent Commercial & Industrial (C&I) bank, which is a clear, proactive value proposition for business clients.

Account management via digital and mobile platforms

While the branch network is important, account management is supported by digital tools. MidWestOne Financial Group, Inc. offers electronic delivery of services through its website, MidWestOne.bank. Core digital offerings include online and mobile banking, Zelle integration, and debit cards. Management confirmed investments in their platforms during Q2 2025 to drive internal efficiency. To be defintely clear, while the industry trend shows that 65% of US online adults expected to accomplish any financial task via a mobile app in 2025, MidWestOne Financial Group, Inc.'s specific mobile penetration figures aren't public, but the investment in platforms shows they are addressing this channel.

You should track the following customer-facing operational metrics:

• Investment in customer facing talent in key markets.
• Continued growth in wealth management AUA.
• Usage of digital services via the MidWestOne.bank portal.
• The strategic pillar of Improving Operational Effectiveness and Efficiency.

Finance: draft 13-week cash view by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Channels

You're looking at how MidWestOne Financial Group, Inc. gets its products and services to customers as of late 2025. It's a mix of old-school presence and digital tools, which makes sense for a community bank operating across the Upper Midwest.

The physical footprint remains a core channel. MidWestOne Bank operates a network of 56 banking offices across its footprint, which includes central and eastern Iowa, the Minneapolis/St. Paul metropolitan area, southwestern Wisconsin, and Denver, Colorado. This physical presence supports relationship banking, which is key to their model. For instance, in Q3 2025, the Company reported annualized loan growth of 3.5%, showing the lending engine is still running through these locations.

Digital delivery is the necessary complement to the branches. MidWestOne provides electronic delivery of financial services through its website, MidWestOne.bank. This platform supports online and mobile banking, which is crucial for daily transactions and customer convenience. The focus on digital investment is clear, as the CEO noted in Q2 2025 commentary that they were investing in their platforms while adding customer-facing talent.

Relationship teams are the specialized delivery mechanism for higher-value services. The commercial and private banking teams are where deeper client engagement happens. The bank has been actively building these out, with specific mentions of adding a Twin Cities-based Sponsor Finance Team and a new Wealth Management Team in Minnesota to position the bank as a leading community and commercial bank.

The bank uses loan production offices (LPOs) to expand its reach into key metropolitan areas without the full branch overhead. While the search results don't give a specific LPO count for MidWestOne alone in late 2025, the announced merger context shows that the combined entity will have loan production offices across areas like the Upper Midwest and Denver, Colorado, indicating this channel is a strategic part of their growth map.

Here's a quick look at how the operational efficiency, which these channels support, looked through the first three quarters of 2025:

Metric	Q3 2025 Value	Q2 2025 Value	Q1 2025 Value
Efficiency Ratio	58.21%	56.20%	59.38%
Tax Equivalent Net Interest Margin	3.57%	3.57%	3.44%
Annualized Loan Growth	3.5%	7.4%	Flat (0.0%)
Tangible Book Value Per Share	$24.96	$23.92	$23.36

The performance across these channels is reflected in the bottom line. For example, the Q3 2025 results showed Net income of $17.0 million, or $0.82 per diluted common share.

The overall structure relies on a dedicated workforce to manage these touchpoints:

• Total Employees (as of 2025): 822
• Geographic Footprint: Iowa, Minnesota, Wisconsin, and Colorado
• Key Digital Services: Online and mobile banking, Zelle, and ATMs
• Q3 2025 Total Deposits Growth (Linked Quarter): 1.7%

Finance: draft pro-forma asset/deposit mix based on the Nicolet merger announcement by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Customer Segments

Small to middle-market businesses (C&I focus)

MidWestOne Financial Group, Inc. has a dedicated focus on building a pre-eminent Commercial & Industrial (C&I) bank serving the lower middle to middle market space within its operating footprint. This segment showed year-over-year C&I loan growth of 10.9% as of September 30, 2025, with C&I loans comprising 29% of Loans Held for Investment. The company targets high-single-digit loan growth overall, supported by expertise in verticals including C&I, Sponsor Finance, and SBA. The average commercial loan size was noted at $857K as of September 30, 2025.

Commercial Real Estate (CRE) investors and developers

Commercial Real Estate remains a significant, though recently contracting, part of the loan book. Total Commercial Real Estate loans decreased by 1% year-over-year as of September 30, 2025. The company experienced a specific credit event impacting a previously reserved CRE office loan, leading to net charge-offs spiking to 1.38% ratio in Q3 2025. The company's expertise verticals include CRE and Construction & Development. The loan portfolio composition as of September 30, 2025, is detailed below:

Loan Category	Percentage of Loans Held for Investment
Commercial and Industrial (C&I)	29%
CRE - Other	32%
Residential Real Estate	15%
Multifamily	10%
Construction & Development	6%
Farmland	4%
Agricultural	3%
Consumer	1%

Individuals and retail customers in regional markets

Individuals and retail customers form the base supported by the company's established distribution network. The average account size across the customer base was $29K as of September 30, 2025. The company operates across several regional markets, which include specific demographic profiles:

• Eastern and Central Iowa
• The Twin Cities (Minneapolis/St. Paul/Bloomington, MN)
• Parts of Wisconsin (e.g., Platteville)
• Denver/Aurora/Centennial, Colorado

Median Household Income (HHI) benchmarks for these markets as of September 30, 2025, included $78K for the Iowa Metro market and $97K for the Twin Cities market. The company is also expanding its Private Wealth team in the Twin Cities market.

Governmental units and institutional clients

The business model explicitly powers verticals including Public Finance, indicating service to governmental units. Institutional clients are also a focus, as evidenced by the announced merger with Nicolet Bankshares, which will create a combined entity with pro forma assets of $15.3 billion as of October 2025. The transaction is expected to result in a pro forma company with a higher percentage of institutional ownership. The company also focuses on Treasury Management platform expansion to bolster noninterest bearing deposits, which is a service typically utilized by larger commercial and institutional entities.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Cost Structure

You're analyzing the cost base for MidWestOne Financial Group, Inc. as of late 2025, right before the Nicolet merger closes in early 2026. The cost structure is heavily influenced by funding costs and operating expenses, especially with the announced strategic combination.

The primary driver of funding costs is interest expense on deposits and long-term debt. For the third quarter of 2025, the cost of interest-bearing deposits settled at 2.31%. This is a key metric reflecting the cost of funding the loan book.

Noninterest expense for the third quarter of 2025 totaled $37.6 million. This figure encapsulates a wide range of operational costs necessary to run the banking franchise.

Regarding salaries, benefits, and compensation for banking talent, recent data shows the impact of personnel costs. For instance, in the second quarter of 2025, compensation and employee benefits expense reflected a $1.1 million receipt from Employee Retention Credit claims, which partially offset higher wage and equity compensation costs. For context on executive pay, the CEO's total yearly compensation in 2024 was $1.61M.

The company continues to focus on technology and digital infrastructure investments as part of its strategic pillars, aiming for improved operational effectiveness, though specific investment dollar amounts for late 2025 aren't explicitly detailed in the latest earnings release snippets.

Merger-related costs are a current factor due to the announced acquisition. The actual reported cost in the third quarter of 2025 was $132 thousand. This is separate from the broader, forward-looking discussion around the transaction, which includes the required point regarding estimated $60 million pre-tax costs associated with the overall combination.

Here's a quick look at the key cost figures we have for Q3 2025 and related periods:

Cost Component	Period	Amount / Rate
Noninterest Expense	Q3 2025	$37.6 million
Cost of Interest-Bearing Deposits	Q3 2025	2.31%
Merger-Related Costs	Q3 2025 (Actual)	$132 thousand
CEO Total Compensation	Fiscal Year 2024	$1.61M
Employee Retention Credit Impact on Benefits	Q2 2025	$1.1 million receipt

The cost structure also involves several other key operational elements that make up the bulk of the noninterest expense:

• Data processing costs, which saw a decrease in Q2 2025 due to lower core banking system expenses.
• General overhead and occupancy costs across the banking office network.
• Costs associated with compliance and regulatory requirements.
• Professional services and external consulting fees.

Finance: draft 13-week cash view by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Revenue Streams

You're looking at how MidWestOne Financial Group, Inc. (MOFG) brings in its money as of late 2025. Honestly, for a bank like MOFG, it boils down to two main buckets: the money earned from lending versus the money earned from fees and services.

The biggest piece, by far, is the interest income they generate from their assets, which they report as Net Interest Income. For the third quarter of 2025, this core stream hit $51.01 million. This figure was up from the linked quarter, primarily because of higher earning asset volumes, even with rising funding costs. The net interest margin (tax equivalent) for that quarter stood at 3.57%.

The loan interest income component is driven heavily by their lending activities, where they focus on commercial and retail lending. You should note that their Commercial & Industrial (C&I) loan portfolio showed significant strength, growing 10.9% year-over-year in Q3 2025, which also helped drive up associated treasury management revenues.

The second major revenue stream is Noninterest Income, which was reported at $10.3 million for Q3 2025. This area is a mix of several fee-based services that help diversify their earnings away from pure interest rate movements. This total revenue figure of $61.26 million for Q3 2025 is the sum of Net Interest Income and Noninterest Income.

Here's a quick look at the components making up that Noninterest Income for the third quarter of 2025:

• Investment services and trust activities revenue saw an increase of $0.4 million from the linked quarter. This growth was attributed to higher assets under administration (AUA).
• Service charges and fees on deposit accounts also grew, increasing by $0.2 million sequentially.

To give you a clearer picture of the revenue mix based on the Q3 2025 results, here are the key figures:

Revenue Component	Q3 2025 Amount (USD Millions)
Net Interest Income	$51.01
Total Noninterest Income	$10.3
Total Revenue (Net of Interest Expense)	$61.26

Within the Noninterest Income, the investment services and trust activities showed particular momentum, with year-over-year growth reaching 19%. Meanwhile, service charges were up 11% quarter-over-quarter. Keep in mind that the Noninterest Income figure for the quarter also included a negative MSR (Mortgage Servicing Rights) valuation adjustment of $611 thousand.

The revenue streams are definitely supported by strong operational execution, as reflected by the 1.09% Return on Average Assets (ROAA) achieved in the quarter, driven by that solid loan growth and expanded noninterest income. Finance: draft 13-week cash view by Friday.