Midwestone Financial Group, Inc. (MOFG): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico do Midwestern Banking, o Midwestone Financial Group, Inc. surge como uma potência estratégica, misturando perfeitamente bancos tradicionais baseados em relacionamento com inovação digital de ponta. Ao alavancar uma rede regional robusta e soluções financeiras abrangentes, essa instituição transforma a maneira como as empresas e indivíduos locais experimentam bancos - oferecendo serviços personalizados que vão além de meras transações para criar parcerias financeiras significativas em domínios agrícolas, comerciais e pessoais.

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: Parcerias -chave

Colaborações bancárias locais e regionais

O Midwestone Financial Group mantém parcerias estratégicas com as seguintes instituições bancárias locais e regionais:

Banco Parceiro	Tipo de parceria	Cobertura geográfica
Banco das pessoas	Colaboração de Serviços Financeiros	Iowa, Illinois
Primeiro Banco Nacional	Rede de empréstimos	Minnesota, Wisconsin

Parcerias de provedores de seguros

As principais parcerias de seguro incluem:

• Seguro nacional
• Seguro de viajantes
• Empresas de seguros EMC

Colaborações de fornecedores de tecnologia

A infraestrutura bancária digital da Midwestone depende de parcerias com:

Fornecedor de tecnologia	Serviço prestado	Valor anual do contrato
Jack Henry & Associados	Software bancário principal	US $ 2,3 milhões
Fiserv	Processamento de pagamento	US $ 1,7 milhão

Redes de empréstimos agrícolas

Parcerias de empréstimos agrícolas se concentram:

• Serviços de crédito agrícola da América
• Agribank
• Serviços de seguro comunitário rural

Alianças de gestão de investimentos e patrimônio

Parcerias de investimento estratégico incluem:

Parceiro	Foco de colaboração	Ativos sob gestão
Raymond James	Serviços de gerenciamento de patrimônio	US $ 125 milhões
LPL Financial	Plataforma de consultoria de investimento	US $ 98 milhões

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e pessoais

A partir do quarto trimestre de 2023, o Midwestone Financial Group opera 87 locais bancários em Iowa, Illinois, Minnesota e Wisconsin. O total de ativos relatados foi de US $ 5,73 bilhões, com depósitos totais de US $ 4,96 bilhões.

Categoria de serviço bancário	Volume total
Contas de corrente comercial	24.567 contas ativas
Contas de corrente pessoal	78.345 Contas ativas
Empréstimos comerciais	US $ 1,42 bilhão em empréstimos pendentes

Gerenciamento de patrimônio e consultoria de investimento

Os serviços de gerenciamento de patrimônio geraram US $ 42,3 milhões em receita para 2023.

• Total de ativos sob gestão: US $ 1,87 bilhão
• Número de clientes de gerenciamento de patrimônio: 6.542
• Valor médio da conta: US $ 285.600

Originação de empréstimos e subscrição de crédito

Portfólio de empréstimos totais em 31 de dezembro de 2023: US $ 4,61 bilhões

Tipo de empréstimo	Balanço total em circulação
Imóveis comerciais	US $ 1,93 bilhão
Hipoteca residencial	US $ 1,42 bilhão
Empréstimos ao consumidor	US $ 687 milhões

Desenvolvimento da plataforma bancária digital

Métricas da plataforma bancária digital para 2023:

• Usuários bancários móveis: 64.210
• Usuários bancários online: 89.456
• Volume de transação digital: 3,2 milhões de transações mensais

Gerenciamento de riscos e consultoria financeira

Métricas de gerenciamento de riscos para 2023:

Métrica de gerenciamento de riscos	Valor
Razão de empréstimos não-desempenho	1.42%
Reserva de perda de empréstimo	US $ 62,3 milhões
Índice de capital de camada 1	12.6%

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: Recursos -chave

Forte Rede Bancária Regional

A partir de 2024, o Midwestone Financial Group opera em 5 estados no meio -oeste dos Estados Unidos, com 64 locais bancários totais. A rede cobre:

Estado	Número de ramificações
Iowa	42
Wisconsin	8
Minnesota	6
Illinois	5
Outro	3

Equipe de gestão financeira

A equipe de liderança compreende 7 executivos seniores com uma média de 22 anos de experiência bancária. As posições -chave incluem:

• Diretor executivo
• Diretor financeiro
• Diretor de operações
• Diretor de crédito
• Diretor de risco
• Presidente de Bancos
• Diretor de Informação

Infraestrutura de tecnologia bancária digital

Investimentos de tecnologia a partir de 2024:

Categoria de tecnologia	Investimento anual
Plataformas bancárias digitais	US $ 4,2 milhões
Segurança cibernética	US $ 3,7 milhões
Mobile Banking	US $ 2,9 milhões

Portfólio de produtos financeiros

Distribuição de produtos entre segmentos:

Categoria de produto	Porcentagem de receita
Empréstimos comerciais	42%
Bancos pessoais	28%
Gestão de patrimônio	18%
Serviços do Tesouro	12%

Relacionamentos com clientes

Métricas da base de clientes:

• Total de contas de clientes: 127.500
• Clientes comerciais: 8.300
• Clientes bancários pessoais: 119.200
• Duração média do relacionamento do cliente: 7,4 anos

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: proposições de valor

Soluções financeiras personalizadas para empresas e indivíduos locais

O Midwestone Financial Group fornece soluções financeiras direcionadas com a seguinte quebra de produto:

Categoria de produto	Valor total do portfólio	Segmentos de clientes
Empréstimos comerciais	US $ 1,2 bilhão	Pequenas a médias empresas
Bancos pessoais	US $ 850 milhões	Consumidores individuais
Financiamento agrícola	US $ 320 milhões	Negócios agrícolas do Centro -Oeste

Taxas de juros competitivas e produtos bancários

Ofertas de taxa de juros a partir do quarto trimestre 2023:

• Contas de poupança pessoal: 3,75% APY
• Contas de corrente de negócios: 2,25% de taxa de juros
• Taxas de hipoteca: 6,5% fixo 30 anos
• Certificado de taxas de depósito: 4,25% para termos de 12 meses

Experiências bancárias digitais e tradicionais abrangentes

Métricas bancárias digitais:

Serviço digital	Taxa de adoção do usuário	Volume de transação
Mobile Banking	68%	2,3 milhões de transações mensais
Bancos online	72%	1,9 milhão de transações mensais

Tomada de decisão local e bancos baseados em relacionamento

Estatísticas de rede bancária local:

• Locais totais de ramificação: 89 ramos
• Cobertura geográfica: Iowa, Illinois, Minnesota
• Taxa de aprovação de empréstimo local: 92%

Conselhos financeiros personalizados e serviços de gerenciamento de patrimônio

Detalhes do portfólio de gerenciamento de patrimônio:

Segmento de serviço	Total de ativos sob gestão	Valor médio do portfólio de clientes
Gestão de patrimônio	US $ 1,6 bilhão	$875,000
Planejamento de aposentadoria	US $ 620 milhões	$425,000

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: Relacionamentos do cliente

Abordagem personalizada de atendimento ao cliente

A partir de 2024, o Midwestone Financial Group mantém uma equipe de atendimento ao cliente de 187 profissionais dedicados em suas filiais. A classificação de satisfação do cliente do banco é de 4,3 em 5, com base em pesquisas independentes de feedback do cliente.

Métrica de atendimento ao cliente	Dados quantitativos
Tempo médio de resposta	12 minutos
Taxa de retenção de clientes	87.6%
Volume anual de interação do cliente	342.000 interações

Gerentes de relacionamento dedicados para clientes de negócios

O Midwestone Financial Group aloca 63 gerentes especializados de relacionamento de negócios que atendem a clientes comerciais. O tamanho médio do portfólio por gerente de relacionamento é de US $ 47,2 milhões.

• Segmentos de clientes de negócios abordados: pequenas empresas, mercado intermediário, corporativo
• Duração média do relacionamento do cliente: 7,3 anos
• Taxa de atribuição de gerente de relacionamento dedicada: 92% para clientes empresariais

Comunicação multicanal

O banco oferece canais de comunicação abrangentes com as seguintes estatísticas de engajamento digital:

Canal de comunicação	Usuários ativos mensais
Aplicativo bancário móvel	84.300 usuários
Plataforma bancária online	112.500 usuários
Telefonar bancário	37.600 usuários

Engajamento bancário focado na comunidade

Em 2024, o Midwestone Financial Group investiu US $ 1,2 milhão em iniciativas de desenvolvimento comunitário local em suas regiões operacionais.

• Número de eventos comunitários patrocinados: 42
• Doações de caridade locais: US $ 375.000
• Programas de alfabetização financeira realizados: 18

Suporte Consultivo Financeiro Proativo

O banco fornece serviços de consultoria financeira abrangentes com as seguintes métricas:

Categoria de serviço de consultoria	Engajamento anual do cliente
Consultas de gerenciamento de patrimônio	4.200 clientes
Sessões de planejamento de aposentadoria	3.600 clientes
Revisões de estratégia de investimento	2.900 clientes

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: canais

Plataforma bancária online

O Midwestone Financial Group oferece uma plataforma bancária on -line abrangente com as seguintes especificações:

Métrica da plataforma	Dados quantitativos
Usuários bancários online ativos	62.347 A partir do quarto trimestre 2023
Volume anual de transação digital	1.247.890 transações
Criptografia de segurança da plataforma	Criptografia SSL de 256 bits

Aplicativo bancário móvel

Os recursos bancários móveis incluem:

• Mobile App Download Count: 45.213
• Usuários móveis ativos mensais: 38.976
• Limite de depósito de cheque móvel: US $ 10.000 por transação

Rede de ramificação física

Detalhes da localização da filial	Quantidade
Ramos físicos totais	44 locais
Estados cobertos	Iowa, Illinois, Minnesota
Tamanho médio da ramificação	2.750 pés quadrados

Centros de atendimento ao cliente

Infraestrutura de suporte ao cliente:

• Funcionários totais de call center: 87
• Tempo médio de resposta: 2,3 minutos
• Volume anual de chamada: 324.567 interações com os clientes

Canais de marketing e comunicação digital

Canal digital	Métricas de engajamento
Seguidores do LinkedIn	3,214
Seguidores do Twitter	2,876
Seguidores do Facebook	5,432
Orçamento anual de marketing digital	US $ 1,2 milhão

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir de 2023, o Midwestone Financial Group atende a aproximadamente 2.500 empresas pequenas e médias em Iowa e estados circundantes do Centro-Oeste.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Fabricação	425	US $ 1,2 milhão
Serviços profissionais	650	$750,000
Negócios de varejo	375	$500,000
Empresas de tecnologia	250	US $ 1,5 milhão

Empresas do setor agrícola

O banco mantém um forte foco em empréstimos agrícolas, com US $ 687 milhões em empréstimos agrícolas a partir do quarto trimestre 2023.

• Total de clientes agrícolas: 1.850
• Tamanho médio do empréstimo da fazenda: US $ 370.000
• Empréstimos de produção agrícola: US $ 412 milhões
• Empréstimos de produção de gado: US $ 275 milhões

Clientes bancários de varejo individuais

O Midwestone atende a 85.000 clientes bancários de varejo individuais em suas regiões de mercado.

Categoria de cliente	Número de clientes	Saldo médio da conta
Contas de verificação	62,000	$15,750
Contas de poupança	48,000	$22,500
Clientes de empréstimos pessoais	12,500	$35,000

Indivíduos de alta rede

O banco tem como alvo indivíduos de alta rede com ativos totais acima de US $ 1 milhão.

• Número de clientes de alta rede: 1.200
• Total de ativos de gerenciamento de patrimônio: US $ 780 milhões
• Portfólio de investimento médio: US $ 650.000

Comunidade local e segmentos de mercado regionais

O meio -oeste opera em 35 locais bancários comunitários em Iowa e nos estados vizinhos.

Estado	Número de ramificações	Total de depósitos regionais
Iowa	28	US $ 3,2 bilhões
Minnesota	4	US $ 450 milhões
Wisconsin	3	US $ 280 milhões

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Para o ano fiscal de 2023, o Midwestone Financial Group relatou custos de manutenção de infraestrutura tecnológica de US $ 4,2 milhões. Isso inclui despesas para:

• Atualizações do sistema bancário principal
• Infraestrutura de segurança cibernética
• Despesas de computação em rede e em nuvem

Categoria de custo de tecnologia	Despesa anual ($)
Sistemas bancários principais	1,750,000
Segurança cibernética	1,200,000
É manutenção de hardware	850,000
Licenciamento de software	400,000

Salários e benefícios dos funcionários

A compensação total dos funcionários em 2023 foi de US $ 42,3 milhões, dividida da seguinte maneira:

Categoria de funcionários	Compensação anual ($)
Compensação executiva	5,600,000
Salários da equipe bancária	28,700,000
Benefícios dos funcionários	8,000,000

Despesas operacionais da rede de filiais

Os custos operacionais da ramificação de 2023 totalizaram US $ 7,6 milhões, incluindo:

• Manutenção de aluguel e instalações
• Utilitários
• Equipamentos e suprimentos de ramificação

Categoria de despesa de ramificação	Custo anual ($)
Aluguel da instalação	3,200,000
Utilitários	1,500,000
Equipamento de ramificação	2,900,000

Custos de conformidade regulatória

As despesas de conformidade em 2023 foram de US $ 3,5 milhões, abrangendo:

• Consultoria legal
• Software de conformidade
• Relatórios regulatórios

Categoria de custo de conformidade	Despesa anual ($)
Legal and Consulting	1,800,000
Software de conformidade	950,000
Relatórios regulatórios	750,000

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 2,9 milhões, distribuídas em vários canais:

Canal de marketing	Gasto anual ($)
Marketing digital	1,200,000
Publicidade tradicional	850,000
Patrocínio da comunidade	450,000
Programas de aquisição de clientes	400,000

Midwestone Financial Group, Inc. (MOFG) - Modelo de negócios: fluxos de receita

Receita de juros de carteiras de empréstimos

Para o ano fiscal de 2023, o Midwestone Financial Group registrou receita de juros líquidos de US $ 184,4 milhões. A quebra da carteira de empréstimos inclui:

Categoria de empréstimo	Saldo total de empréstimo	Receita de juros
Empréstimos comerciais	US $ 1,2 bilhão	US $ 68,3 milhões
Empréstimos hipotecários residenciais	US $ 892 milhões	US $ 52,1 milhões
Empréstimos ao consumidor	US $ 456 milhões	US $ 33,7 milhões

Serviços financeiros baseados em taxas

A receita da taxa de 2023 totalizou US $ 42,6 milhões, com a seguinte quebra de serviço:

• Taxas de manutenção de conta: US $ 12,3 milhões
• Taxas de processamento de transações: US $ 9,8 milhões
• Taxas de cartão ATM e de débito: US $ 7,5 milhões
• Taxas de cheque especial: US $ 6,2 milhões
• Outras cobranças de serviço: US $ 6,8 milhões

Taxas de consultoria de gestão de patrimônio

Segmento de gerenciamento de patrimônio gerado US $ 24,7 milhões em taxas de consultoria para 2023, com as seguintes ofertas de serviço:

Tipo de serviço	Receita gerada
Planejamento financeiro	US $ 8,9 milhões
Aviso de investimento	US $ 11,3 milhões
Planejamento de aposentadoria	US $ 4,5 milhões

Comissões de produtos de investimento

Comissões de produtos de investimento para 2023 alcançados US $ 18,3 milhões, distribuído:

• Vendas de fundos mútuos: US $ 7,6 milhões
• Comissões de anuidade: US $ 5,9 milhões
• Serviços de corretagem: US $ 4,8 milhões

Cobranças de serviço bancário digital

A receita bancária digital para 2023 foi US $ 6,2 milhões, incluindo:

Serviço digital	Receita
Taxas bancárias online	US $ 3,1 milhões
Transações bancárias móveis	US $ 2,4 milhões
Serviços de pagamento digital	US $ 0,7 milhão

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Value Propositions

MidWestOne Financial Group, Inc. offers its value proposition through a relationship-driven community banking model, operating 57 locations across Eastern and Central Iowa, the Twin Cities, parts of Wisconsin, and Denver as of September 30, 2025. The company emphasizes its dedication to the communities it has served for decades.

The core offering is a comprehensive suite of deposit and lending products designed to serve its customer base. As of the third quarter of 2025, total deposits stood at $5,479.0 million. The firm reported an annualized loan growth of 3.5% for the quarter ended September 2025.

Here's a quick look at key balance sheet figures from the end of Q3 2025:

Metric	Amount (Millions)	Ratio
Total Assets	$6,249.8	N/A
Loans Held for Investment, Net	$4,419.6	N/A
Total Deposits	$5,479.0	N/A
Loans to Deposits Ratio	N/A	80.66

The specialized Commercial & Industrial (C&I) banking expertise is a key differentiator, as MidWestOne Financial Group, Inc. has been focused on building a pre-eminent C&I bank in the lower middle market. This focus is reflected in the loan portfolio performance, with C&I loans growing by 10.9% year-over-year in the third quarter of 2025.

For wealth clients, the value proposition includes investment services and trust activities, which are showing positive momentum. Noninterest income derived from investment services and trust activities increased by $0.4 million compared to the linked quarter (Q2 2025). This segment saw fee momentum, with wealth/investment services & trust revenue up 10% quarter-over-quarter and 19% year-over-year, driven by higher Assets Under Administration (AUA).

The final element of the value proposition is the delivery of personalized service, contrasting with larger, national institutions. MidWestOne Financial Group, Inc. promotes its 'Top WorkplaceTM award-winning culture since 2013'. The approach is to deliver larger bank offerings through local bank personalization.

• Return on average assets reached 1.09% in Q3 2025.
• Efficiency ratio for Q3 2025 was 58.21%.
• Tangible book value per share was $24.96 as of September 30, 2025.
• The Common Equity Tier 1 (CET1) capital ratio stood at 11.10%.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Customer Relationships

You're looking at how MidWestOne Financial Group, Inc. maintains its connection with its customer base right before the Nicolet Bankshares merger closes in late 2025. The focus remains heavily on local presence and personal service, even as digital capabilities are being pushed.

Dedicated, long-term relationship management approach

MidWestOne Financial Group, Inc. explicitly centers its strategy around a relationship-focused model. Management highlighted in Q3 2025 that the team's dedicated focus on clients was key to their performance, achieving a Return on Average Assets of 1.09% for that quarter. This approach is reinforced by the announced partnership with Nicolet Bankshares, where both entities share common values with an 'extreme focus on our customers'. The company has been actively investing in its human capital to support this, noting in Q2 2025 that they added significant customer facing talent in Denver and the Twin Cities. This suggests a commitment to deepening relationships through local expertise, which is a core tenet of their value proposition.

High-touch service model in community bank branches

The physical footprint is central to the high-touch model. As of mid-2025, MidWestOne Bank operates 56 branches across Iowa, Minnesota, Wisconsin, and Colorado. This network supports the community bank structure, which management calls a 'Strong Core Local Banking Model'. They are actively managing this footprint, for example, by opening a new branch in West Des Moines (Jordan Creek) in Q2 2025. The commitment to local service is also seen in community investment, such as the nearly $1 million investment related to a branch transition in Oskaloosa. The future state, post-merger, projects a much larger network of more than 110 branches, indicating a continued, albeit combined, emphasis on physical accessibility.

Here's a look at the scale of their physical and relationship-driven assets as of the third quarter of 2025:

Metric	Value as of Late 2025	Context/Source
Number of Banking Offices (MOFG Standalone)	56	Iowa, Minnesota, Wisconsin, Colorado footprint
Wealth Management Assets Under Administration (AUA)	$3.28 billion	Reported growth in 2025
Q3 2025 Service Charges and Fees Revenue Increase (QoQ)	$0.2 million	Indication of fee-based customer activity
Projected Combined Branch Count (Post-Merger)	More than 110	Pro forma for Nicolet Bankshares acquisition

Proactive value proposition approach with customers

The proactive element is evident in the growth of fee-based services, which are relationship-driven. Investments in wealth management and SBA lending are specifically called out as bearing fruit in Q2 2025. The wealth management division saw its assets under administration grow to $3.28 billion in 2025. Furthermore, the company is focused on 'Sophisticated Commercial Banking and Wealth Management' as a strategic pillar. This suggests they are actively cross-selling or deepening services beyond basic deposit-taking. The CEO noted a dedication three years ago to building a pre-eminent Commercial & Industrial (C&I) bank, which is a clear, proactive value proposition for business clients.

Account management via digital and mobile platforms

While the branch network is important, account management is supported by digital tools. MidWestOne Financial Group, Inc. offers electronic delivery of services through its website, MidWestOne.bank. Core digital offerings include online and mobile banking, Zelle integration, and debit cards. Management confirmed investments in their platforms during Q2 2025 to drive internal efficiency. To be defintely clear, while the industry trend shows that 65% of US online adults expected to accomplish any financial task via a mobile app in 2025, MidWestOne Financial Group, Inc.'s specific mobile penetration figures aren't public, but the investment in platforms shows they are addressing this channel.

You should track the following customer-facing operational metrics:

• Investment in customer facing talent in key markets.
• Continued growth in wealth management AUA.
• Usage of digital services via the MidWestOne.bank portal.
• The strategic pillar of Improving Operational Effectiveness and Efficiency.

Finance: draft 13-week cash view by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Channels

You're looking at how MidWestOne Financial Group, Inc. gets its products and services to customers as of late 2025. It's a mix of old-school presence and digital tools, which makes sense for a community bank operating across the Upper Midwest.

The physical footprint remains a core channel. MidWestOne Bank operates a network of 56 banking offices across its footprint, which includes central and eastern Iowa, the Minneapolis/St. Paul metropolitan area, southwestern Wisconsin, and Denver, Colorado. This physical presence supports relationship banking, which is key to their model. For instance, in Q3 2025, the Company reported annualized loan growth of 3.5%, showing the lending engine is still running through these locations.

Digital delivery is the necessary complement to the branches. MidWestOne provides electronic delivery of financial services through its website, MidWestOne.bank. This platform supports online and mobile banking, which is crucial for daily transactions and customer convenience. The focus on digital investment is clear, as the CEO noted in Q2 2025 commentary that they were investing in their platforms while adding customer-facing talent.

Relationship teams are the specialized delivery mechanism for higher-value services. The commercial and private banking teams are where deeper client engagement happens. The bank has been actively building these out, with specific mentions of adding a Twin Cities-based Sponsor Finance Team and a new Wealth Management Team in Minnesota to position the bank as a leading community and commercial bank.

The bank uses loan production offices (LPOs) to expand its reach into key metropolitan areas without the full branch overhead. While the search results don't give a specific LPO count for MidWestOne alone in late 2025, the announced merger context shows that the combined entity will have loan production offices across areas like the Upper Midwest and Denver, Colorado, indicating this channel is a strategic part of their growth map.

Here's a quick look at how the operational efficiency, which these channels support, looked through the first three quarters of 2025:

Metric	Q3 2025 Value	Q2 2025 Value	Q1 2025 Value
Efficiency Ratio	58.21%	56.20%	59.38%
Tax Equivalent Net Interest Margin	3.57%	3.57%	3.44%
Annualized Loan Growth	3.5%	7.4%	Flat (0.0%)
Tangible Book Value Per Share	$24.96	$23.92	$23.36

The performance across these channels is reflected in the bottom line. For example, the Q3 2025 results showed Net income of $17.0 million, or $0.82 per diluted common share.

The overall structure relies on a dedicated workforce to manage these touchpoints:

• Total Employees (as of 2025): 822
• Geographic Footprint: Iowa, Minnesota, Wisconsin, and Colorado
• Key Digital Services: Online and mobile banking, Zelle, and ATMs
• Q3 2025 Total Deposits Growth (Linked Quarter): 1.7%

Finance: draft pro-forma asset/deposit mix based on the Nicolet merger announcement by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Customer Segments

Small to middle-market businesses (C&I focus)

MidWestOne Financial Group, Inc. has a dedicated focus on building a pre-eminent Commercial & Industrial (C&I) bank serving the lower middle to middle market space within its operating footprint. This segment showed year-over-year C&I loan growth of 10.9% as of September 30, 2025, with C&I loans comprising 29% of Loans Held for Investment. The company targets high-single-digit loan growth overall, supported by expertise in verticals including C&I, Sponsor Finance, and SBA. The average commercial loan size was noted at $857K as of September 30, 2025.

Commercial Real Estate (CRE) investors and developers

Commercial Real Estate remains a significant, though recently contracting, part of the loan book. Total Commercial Real Estate loans decreased by 1% year-over-year as of September 30, 2025. The company experienced a specific credit event impacting a previously reserved CRE office loan, leading to net charge-offs spiking to 1.38% ratio in Q3 2025. The company's expertise verticals include CRE and Construction & Development. The loan portfolio composition as of September 30, 2025, is detailed below:

Loan Category	Percentage of Loans Held for Investment
Commercial and Industrial (C&I)	29%
CRE - Other	32%
Residential Real Estate	15%
Multifamily	10%
Construction & Development	6%
Farmland	4%
Agricultural	3%
Consumer	1%

Individuals and retail customers in regional markets

Individuals and retail customers form the base supported by the company's established distribution network. The average account size across the customer base was $29K as of September 30, 2025. The company operates across several regional markets, which include specific demographic profiles:

• Eastern and Central Iowa
• The Twin Cities (Minneapolis/St. Paul/Bloomington, MN)
• Parts of Wisconsin (e.g., Platteville)
• Denver/Aurora/Centennial, Colorado

Median Household Income (HHI) benchmarks for these markets as of September 30, 2025, included $78K for the Iowa Metro market and $97K for the Twin Cities market. The company is also expanding its Private Wealth team in the Twin Cities market.

Governmental units and institutional clients

The business model explicitly powers verticals including Public Finance, indicating service to governmental units. Institutional clients are also a focus, as evidenced by the announced merger with Nicolet Bankshares, which will create a combined entity with pro forma assets of $15.3 billion as of October 2025. The transaction is expected to result in a pro forma company with a higher percentage of institutional ownership. The company also focuses on Treasury Management platform expansion to bolster noninterest bearing deposits, which is a service typically utilized by larger commercial and institutional entities.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Cost Structure

You're analyzing the cost base for MidWestOne Financial Group, Inc. as of late 2025, right before the Nicolet merger closes in early 2026. The cost structure is heavily influenced by funding costs and operating expenses, especially with the announced strategic combination.

The primary driver of funding costs is interest expense on deposits and long-term debt. For the third quarter of 2025, the cost of interest-bearing deposits settled at 2.31%. This is a key metric reflecting the cost of funding the loan book.

Noninterest expense for the third quarter of 2025 totaled $37.6 million. This figure encapsulates a wide range of operational costs necessary to run the banking franchise.

Regarding salaries, benefits, and compensation for banking talent, recent data shows the impact of personnel costs. For instance, in the second quarter of 2025, compensation and employee benefits expense reflected a $1.1 million receipt from Employee Retention Credit claims, which partially offset higher wage and equity compensation costs. For context on executive pay, the CEO's total yearly compensation in 2024 was $1.61M.

The company continues to focus on technology and digital infrastructure investments as part of its strategic pillars, aiming for improved operational effectiveness, though specific investment dollar amounts for late 2025 aren't explicitly detailed in the latest earnings release snippets.

Merger-related costs are a current factor due to the announced acquisition. The actual reported cost in the third quarter of 2025 was $132 thousand. This is separate from the broader, forward-looking discussion around the transaction, which includes the required point regarding estimated $60 million pre-tax costs associated with the overall combination.

Here's a quick look at the key cost figures we have for Q3 2025 and related periods:

Cost Component	Period	Amount / Rate
Noninterest Expense	Q3 2025	$37.6 million
Cost of Interest-Bearing Deposits	Q3 2025	2.31%
Merger-Related Costs	Q3 2025 (Actual)	$132 thousand
CEO Total Compensation	Fiscal Year 2024	$1.61M
Employee Retention Credit Impact on Benefits	Q2 2025	$1.1 million receipt

The cost structure also involves several other key operational elements that make up the bulk of the noninterest expense:

• Data processing costs, which saw a decrease in Q2 2025 due to lower core banking system expenses.
• General overhead and occupancy costs across the banking office network.
• Costs associated with compliance and regulatory requirements.
• Professional services and external consulting fees.

Finance: draft 13-week cash view by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Revenue Streams

You're looking at how MidWestOne Financial Group, Inc. (MOFG) brings in its money as of late 2025. Honestly, for a bank like MOFG, it boils down to two main buckets: the money earned from lending versus the money earned from fees and services.

The biggest piece, by far, is the interest income they generate from their assets, which they report as Net Interest Income. For the third quarter of 2025, this core stream hit $51.01 million. This figure was up from the linked quarter, primarily because of higher earning asset volumes, even with rising funding costs. The net interest margin (tax equivalent) for that quarter stood at 3.57%.

The loan interest income component is driven heavily by their lending activities, where they focus on commercial and retail lending. You should note that their Commercial & Industrial (C&I) loan portfolio showed significant strength, growing 10.9% year-over-year in Q3 2025, which also helped drive up associated treasury management revenues.

The second major revenue stream is Noninterest Income, which was reported at $10.3 million for Q3 2025. This area is a mix of several fee-based services that help diversify their earnings away from pure interest rate movements. This total revenue figure of $61.26 million for Q3 2025 is the sum of Net Interest Income and Noninterest Income.

Here's a quick look at the components making up that Noninterest Income for the third quarter of 2025:

• Investment services and trust activities revenue saw an increase of $0.4 million from the linked quarter. This growth was attributed to higher assets under administration (AUA).
• Service charges and fees on deposit accounts also grew, increasing by $0.2 million sequentially.

To give you a clearer picture of the revenue mix based on the Q3 2025 results, here are the key figures:

Revenue Component	Q3 2025 Amount (USD Millions)
Net Interest Income	$51.01
Total Noninterest Income	$10.3
Total Revenue (Net of Interest Expense)	$61.26

Within the Noninterest Income, the investment services and trust activities showed particular momentum, with year-over-year growth reaching 19%. Meanwhile, service charges were up 11% quarter-over-quarter. Keep in mind that the Noninterest Income figure for the quarter also included a negative MSR (Mortgage Servicing Rights) valuation adjustment of $611 thousand.

The revenue streams are definitely supported by strong operational execution, as reflected by the 1.09% Return on Average Assets (ROAA) achieved in the quarter, driven by that solid loan growth and expanded noninterest income. Finance: draft 13-week cash view by Friday.