MidWestOne Financial Group, Inc. (MOFG): Business Model Canvas

In der dynamischen Bankenlandschaft des Mittleren Westens entwickelt sich die MidWestOne Financial Group, Inc. zu einem strategischen Kraftpaket, das traditionelles beziehungsbasiertes Banking nahtlos mit modernster digitaler Innovation verbindet. Durch die Nutzung eines robusten regionalen Netzwerks und umfassender Finanzlösungen verändert diese Institution die Art und Weise, wie lokale Unternehmen und Privatpersonen Bankgeschäfte erleben – indem sie personalisierte Dienstleistungen anbietet, die über bloße Transaktionen hinausgehen, um sinnvolle Finanzpartnerschaften in den Bereichen Landwirtschaft, Gewerbe und Privatkundengeschäft aufzubauen.

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und regionale Bankkooperationen

Die MidWestOne Financial Group unterhält strategische Partnerschaften mit den folgenden lokalen und regionalen Bankinstituten:

Partnerbank	Partnerschaftstyp	Geografische Abdeckung
Volksbank	Zusammenarbeit im Finanzdienstleistungsbereich	Iowa, Illinois
Erste Nationalbank	Kreditnetzwerk	Minnesota, Wisconsin

Partnerschaften mit Versicherungsanbietern

Zu den wichtigsten Versicherungspartnerschaften gehören:

• Bundesweite Versicherung
• Reiseversicherung
• EMC-Versicherungsunternehmen

Kooperationen von Technologieanbietern

Die digitale Banking-Infrastruktur von MidWestOne basiert auf Partnerschaften mit:

Technologieanbieter	Service bereitgestellt	Jährlicher Vertragswert
Jack Henry & Mitarbeiter	Kernbankensoftware	2,3 Millionen US-Dollar
Fiserv	Zahlungsabwicklung	1,7 Millionen US-Dollar

Agrarkreditnetzwerke

Der Schwerpunkt der Agrarkreditpartnerschaften liegt auf:

• Farm Credit Services of America
• AgriBank
• Versicherungsdienste für ländliche Gemeinschaften

Investment- und Vermögensverwaltungsallianzen

Zu den strategischen Investitionspartnerschaften gehören:

Partner	Fokus auf Zusammenarbeit	Verwaltetes Vermögen
Raymond James	Vermögensverwaltungsdienstleistungen	125 Millionen Dollar
LPL Finanzen	Anlageberatungsplattform	98 Millionen Dollar

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Hauptaktivitäten

Kommerzielle und persönliche Bankdienstleistungen

Im vierten Quartal 2023 betreibt die MidWestOne Financial Group 87 Bankstandorte in Iowa, Illinois, Minnesota und Wisconsin. Das gemeldete Gesamtvermögen belief sich auf 5,73 Milliarden US-Dollar, die Gesamteinlagen auf 4,96 Milliarden US-Dollar.

Kategorie Bankdienstleistungen	Gesamtvolumen
Kommerzielle Girokonten	24.567 aktive Konten
Persönliche Girokonten	78.345 aktive Konten
Unternehmenskredite	Ausstehende Kredite in Höhe von 1,42 Milliarden US-Dollar

Vermögensverwaltung und Anlageberatung

Vermögensverwaltungsdienstleistungen erwirtschafteten im Jahr 2023 einen Umsatz von 42,3 Millionen US-Dollar.

• Gesamtes verwaltetes Vermögen: 1,87 Milliarden US-Dollar
• Anzahl der Vermögensverwaltungskunden: 6.542
• Durchschnittlicher Kontowert: 285.600 $

Kreditvergabe und Kreditvergabe

Gesamtkreditportfolio zum 31. Dezember 2023: 4,61 Milliarden US-Dollar

Darlehenstyp	Gesamter ausstehender Saldo
Gewerbeimmobilien	1,93 Milliarden US-Dollar
Wohnhypothek	1,42 Milliarden US-Dollar
Verbraucherkredite	687 Millionen US-Dollar

Entwicklung einer digitalen Banking-Plattform

Kennzahlen der digitalen Banking-Plattform für 2023:

• Mobile-Banking-Nutzer: 64.210
• Online-Banking-Nutzer: 89.456
• Digitales Transaktionsvolumen: 3,2 Millionen monatliche Transaktionen

Risikomanagement und Finanzberatung

Risikomanagementkennzahlen für 2023:

Risikomanagement-Metrik	Wert
Quote der notleidenden Kredite	1.42%
Kreditausfallreserve	62,3 Millionen US-Dollar
Kernkapitalquote	12.6%

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Schlüsselressourcen

Starkes regionales Bankennetzwerk

Ab 2024 ist die MidWestOne Financial Group in fünf Bundesstaaten im Mittleren Westen der USA tätig und verfügt über insgesamt 64 Bankstandorte. Das Netzwerk umfasst:

Staat	Anzahl der Filialen
Iowa	42
Wisconsin	8
Minnesota	6
Illinois	5
Andere	3

Finanzmanagement-Team

Das Führungsteam besteht aus 7 Führungskräften mit durchschnittlich 22 Jahren Bankerfahrung. Zu den Schlüsselpositionen gehören:

• Vorstandsvorsitzender
• Finanzvorstand
• Chief Operating Officer
• Chief Credit Officer
• Chief Risk Officer
• Präsident des Bankwesens
• Chief Information Officer

Digitale Banking-Technologie-Infrastruktur

Technologieinvestitionen ab 2024:

Kategorie „Technologie“.	Jährliche Investition
Digitale Banking-Plattformen	4,2 Millionen US-Dollar
Cybersicherheit	3,7 Millionen US-Dollar
Mobiles Banking	2,9 Millionen US-Dollar

Finanzproduktportfolio

Produktverteilung über Segmente:

Produktkategorie	Prozentsatz des Umsatzes
Kommerzielle Kreditvergabe	42%
Persönliches Banking	28%
Vermögensverwaltung	18%
Treasury-Dienstleistungen	12%

Kundenbeziehungen

Kennzahlen zum Kundenstamm:

• Gesamtzahl der Kundenkonten: 127.500
• Gewerbliche Kunden: 8.300
• Privatkunden: 119.200
• Durchschnittliche Kundenbeziehungsdauer: 7,4 Jahre

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Wertversprechen

Personalisierte Finanzlösungen für lokale Unternehmen und Privatpersonen

Die MidWestOne Financial Group bietet gezielte Finanzlösungen mit der folgenden Produktaufteilung:

Produktkategorie	Gesamtwert des Portfolios	Kundensegmente
Kommerzielle Kreditvergabe	1,2 Milliarden US-Dollar	Kleine bis mittlere Unternehmen
Persönliches Banking	850 Millionen Dollar	Einzelne Verbraucher
Agrarfinanzierung	320 Millionen Dollar	Agrarunternehmen im Mittleren Westen

Wettbewerbsfähige Zinssätze und Bankprodukte

Zinsangebote ab Q4 2023:

• Persönliche Sparkonten: 3,75 % effektiver Jahreszins
• Geschäftsgirokonten: 2,25 % Zinssatz
• Hypothekenzinsen: 6,5 % mit fester Laufzeit von 30 Jahren
• Zinssatz für Einlagenzertifikate: 4,25 % für eine Laufzeit von 12 Monaten

Umfassende digitale und traditionelle Bankerfahrungen

Kennzahlen zum digitalen Banking:

Digitaler Service	Benutzerakzeptanzrate	Transaktionsvolumen
Mobiles Banking	68%	2,3 Millionen monatliche Transaktionen
Online-Banking	72%	1,9 Millionen monatliche Transaktionen

Lokale Entscheidungsfindung und beziehungsbasiertes Banking

Statistiken zum lokalen Bankennetzwerk:

• Gesamtzahl der Filialstandorte: 89 Filialen
• Geografische Abdeckung: Iowa, Illinois, Minnesota
• Genehmigungsrate für lokale Kredite: 92%

Maßgeschneiderte Finanzberatung und Vermögensverwaltungsdienste

Details zum Vermögensverwaltungsportfolio:

Servicesegment	Gesamtes verwaltetes Vermögen	Durchschnittlicher Wert des Kundenportfolios
Vermögensverwaltung	1,6 Milliarden US-Dollar	$875,000
Ruhestandsplanung	620 Millionen Dollar	$425,000

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Kundenbeziehungen

Personalisierter Kundenservice-Ansatz

Ab 2024 unterhält die MidWestOne Financial Group in ihren Filialen ein Kundendienstteam von 187 engagierten Fachleuten. Die Kundenzufriedenheitsbewertung der Bank liegt bei 4,3 von 5, basierend auf unabhängigen Kundenbefragungen.

Kundendienstmetrik	Quantitative Daten
Durchschnittliche Reaktionszeit	12 Minuten
Kundenbindungsrate	87.6%
Jährliches Kundeninteraktionsvolumen	342.000 Interaktionen

Dedizierte Kundenbetreuer für Geschäftskunden

Die MidWestOne Financial Group stellt 63 spezialisierte Geschäftsbeziehungsmanager zur Verfügung, die gewerbliche Kunden betreuen. Die durchschnittliche Portfoliogröße pro Kundenbetreuer beträgt 47,2 Millionen US-Dollar.

• Abgedeckte Geschäftskundensegmente: Kleinunternehmen, Mittelstand, Unternehmen
• Durchschnittliche Kundenbeziehungsdauer: 7,3 Jahre
• Einsatzquote dedizierter Kundenbetreuer: 92 % für Geschäftskunden

Multi-Channel-Kommunikation

Die Bank bietet umfassende Kommunikationskanäle mit den folgenden Statistiken zum digitalen Engagement:

Kommunikationskanal	Monatlich aktive Benutzer
Mobile-Banking-App	84.300 Benutzer
Online-Banking-Plattform	112.500 Benutzer
Telefonbanking	37.600 Benutzer

Community-orientiertes Banking-Engagement

Im Jahr 2024 investierte die MidWestOne Financial Group 1,2 Millionen US-Dollar in lokale Gemeindeentwicklungsinitiativen in ihren operativen Regionen.

• Anzahl der gesponserten Gemeinschaftsveranstaltungen: 42
• Lokale Spenden für wohltätige Zwecke: 375.000 US-Dollar
• Durchgeführte Programme zur Finanzkompetenz: 18

Proaktive Unterstützung bei der Finanzberatung

Die Bank bietet umfassende Finanzberatungsdienstleistungen mit folgenden Kennzahlen:

Kategorie „Beratungsdienstleistung“.	Jährliches Kundenengagement
Vermögensverwaltungsberatungen	4.200 Kunden
Sitzungen zur Ruhestandsplanung	3.600 Kunden
Bewertungen der Anlagestrategie	2.900 Kunden

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Kanäle

Online-Banking-Plattform

Die MidWestOne Financial Group bietet eine umfassende Online-Banking-Plattform mit folgenden Spezifikationen:

Plattformmetrik	Quantitative Daten
Aktive Online-Banking-Benutzer	62.347 ab Q4 2023
Jährliches digitales Transaktionsvolumen	1.247.890 Transaktionen
Plattformsicherheitsverschlüsselung	256-Bit-SSL-Verschlüsselung

Mobile-Banking-Anwendung

Zu den Mobile-Banking-Funktionen gehören:

• Anzahl der Downloads mobiler Apps: 45.213
• Monatlich aktive Mobilfunknutzer: 38.976
• Einzahlungslimit für mobile Schecks: 10.000 $ pro Transaktion

Physisches Filialnetz

Details zum Standort der Filiale	Menge
Gesamtzahl der physischen Zweige	44 Standorte
Abgedeckte Staaten	Iowa, Illinois, Minnesota
Durchschnittliche Zweiggröße	2.750 Quadratmeter

Kundendienst-Callcenter

Kundensupport-Infrastruktur:

• Gesamtzahl der Callcenter-Mitarbeiter: 87
• Durchschnittliche Antwortzeit: 2,3 Minuten
• Jährliches Anrufvolumen: 324.567 Kundeninteraktionen

Digitale Marketing- und Kommunikationskanäle

Digitaler Kanal	Engagement-Kennzahlen
LinkedIn-Follower	3,214
Twitter-Follower	2,876
Facebook-Follower	5,432
Jährliches Budget für digitales Marketing	1,2 Millionen US-Dollar

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Ab 2023 betreut die MidWestOne Financial Group etwa 2.500 kleine und mittlere Unternehmen in ganz Iowa und den umliegenden Bundesstaaten des Mittleren Westens.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Herstellung	425	1,2 Millionen US-Dollar
Professionelle Dienstleistungen	650	$750,000
Einzelhandelsunternehmen	375	$500,000
Technologieunternehmen	250	1,5 Millionen Dollar

Unternehmen des Agrarsektors

Die Bank konzentriert sich weiterhin stark auf Agrarkredite und belief sich im vierten Quartal 2023 auf Agrarkredite in Höhe von 687 Millionen US-Dollar.

• Gesamtzahl der landwirtschaftlichen Kunden: 1.850
• Durchschnittliche Höhe des Agrarkredits: 370.000 $
• Kredite für den Pflanzenbau: 412 Millionen US-Dollar
• Kredite für die Tierproduktion: 275 Millionen US-Dollar

Privatkunden im Privatkundengeschäft

MidWestOne betreut in seinen Marktregionen 85.000 private Privatkunden.

Kundenkategorie	Anzahl der Kunden	Durchschnittlicher Kontostand
Girokonten	62,000	$15,750
Sparkonten	48,000	$22,500
Privatkreditkunden	12,500	$35,000

Vermögende Privatpersonen

Die Bank richtet sich an vermögende Privatpersonen mit einem Gesamtvermögen von über 1 Million US-Dollar.

• Anzahl vermögender Kunden: 1.200
• Gesamtvermögen der Vermögensverwaltung: 780 Millionen US-Dollar
• Durchschnittliches Anlageportfolio: 650.000 $

Lokale gemeinschaftliche und regionale Marktsegmente

MidWestOne ist an 35 Community-Banking-Standorten in Iowa und den umliegenden Bundesstaaten tätig.

Staat	Anzahl der Filialen	Gesamte regionale Einlagen
Iowa	28	3,2 Milliarden US-Dollar
Minnesota	4	450 Millionen Dollar
Wisconsin	3	280 Millionen Dollar

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Kostenstruktur

Wartung der Technologieinfrastruktur

Für das Geschäftsjahr 2023 meldete die MidWestOne Financial Group Wartungskosten für die Technologieinfrastruktur in Höhe von 4,2 Millionen US-Dollar. Darin enthalten sind Aufwendungen für:

• Modernisierung des Kernbankensystems
• Cybersicherheitsinfrastruktur
• Kosten für Netzwerk- und Cloud-Computing

Kategorie „Technologiekosten“.	Jährliche Ausgaben ($)
Kernbankensysteme	1,750,000
Cybersicherheit	1,200,000
IT-Hardwarewartung	850,000
Softwarelizenzierung	400,000

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2023 auf 42,3 Millionen US-Dollar und teilte sich wie folgt auf:

Mitarbeiterkategorie	Jährliche Vergütung ($)
Vergütung von Führungskräften	5,600,000
Gehälter für Bankmitarbeiter	28,700,000
Leistungen an Arbeitnehmer	8,000,000

Betriebskosten des Filialnetzes

Die Betriebskosten der Filiale beliefen sich im Jahr 2023 auf insgesamt 7,6 Millionen US-Dollar, darunter:

• Miete und Instandhaltung der Einrichtungen
• Dienstprogramme
• Filialausrüstung und -zubehör

Filialausgabenkategorie	Jährliche Kosten ($)
Miete der Anlage	3,200,000
Dienstprogramme	1,500,000
Branchenausrüstung	2,900,000

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Compliance-Aufwendungen für 2023 beliefen sich auf 3,5 Millionen US-Dollar und umfassten:

• Rechtsberatung
• Compliance-Software
• Regulatorische Berichterstattung

Compliance-Kostenkategorie	Jährliche Ausgaben ($)
Recht und Beratung	1,800,000
Compliance-Software	950,000
Regulatorische Berichterstattung	750,000

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 2,9 Millionen US-Dollar und verteilten sich auf verschiedene Kanäle:

Marketingkanal	Jährliche Ausgaben ($)
Digitales Marketing	1,200,000
Traditionelle Werbung	850,000
Gemeinschaftspatenschaften	450,000
Kundengewinnungsprogramme	400,000

MidWestOne Financial Group, Inc. (MOFG) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Kreditportfolios

Für das Geschäftsjahr 2023 meldete die MidWestOne Financial Group einen Nettozinsertrag von 184,4 Millionen US-Dollar. Die Aufschlüsselung des Kreditportfolios umfasst:

Kreditkategorie	Gesamtkreditsaldo	Zinserträge
Gewerbliche Kredite	1,2 Milliarden US-Dollar	68,3 Millionen US-Dollar
Hypothekendarlehen für Wohnimmobilien	892 Millionen US-Dollar	52,1 Millionen US-Dollar
Verbraucherkredite	456 Millionen US-Dollar	33,7 Millionen US-Dollar

Kostenpflichtige Finanzdienstleistungen

Die Gebühreneinnahmen für 2023 beliefen sich auf insgesamt 42,6 Millionen US-Dollar, mit folgender Aufschlüsselung der Leistungen:

• Kontoführungsgebühren: 12,3 Millionen US-Dollar
• Transaktionsbearbeitungsgebühren: 9,8 Millionen US-Dollar
• Gebühren für Geldautomaten und Debitkarten: 7,5 Millionen US-Dollar
• Überziehungsgebühren: 6,2 Millionen US-Dollar
• Sonstige Servicegebühren: 6,8 Millionen US-Dollar

Beratungsgebühren für die Vermögensverwaltung

Segment Vermögensverwaltung generiert 24,7 Millionen US-Dollar an Beratungsgebühren für 2023, mit folgenden Leistungsangeboten:

Servicetyp	Generierter Umsatz
Finanzplanung	8,9 Millionen US-Dollar
Anlageberatung	11,3 Millionen US-Dollar
Ruhestandsplanung	4,5 Millionen US-Dollar

Provisionen für Anlageprodukte

Provisionen für Anlageprodukte für 2023 erreicht 18,3 Millionen US-Dollar, verteilt auf:

• Verkäufe von Investmentfonds: 7,6 Millionen US-Dollar
• Rentenprovisionen: 5,9 Millionen US-Dollar
• Maklerdienstleistungen: 4,8 Millionen US-Dollar

Gebühren für digitale Bankdienstleistungen

Die Einnahmen aus dem digitalen Banking für 2023 betrugen 6,2 Millionen US-Dollar, einschließlich:

Digitaler Service	Einnahmen
Online-Banking-Gebühren	3,1 Millionen US-Dollar
Mobile Banking-Transaktionen	2,4 Millionen US-Dollar
Digitale Zahlungsdienste	0,7 Millionen US-Dollar

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Value Propositions

MidWestOne Financial Group, Inc. offers its value proposition through a relationship-driven community banking model, operating 57 locations across Eastern and Central Iowa, the Twin Cities, parts of Wisconsin, and Denver as of September 30, 2025. The company emphasizes its dedication to the communities it has served for decades.

The core offering is a comprehensive suite of deposit and lending products designed to serve its customer base. As of the third quarter of 2025, total deposits stood at $5,479.0 million. The firm reported an annualized loan growth of 3.5% for the quarter ended September 2025.

Here's a quick look at key balance sheet figures from the end of Q3 2025:

Metric	Amount (Millions)	Ratio
Total Assets	$6,249.8	N/A
Loans Held for Investment, Net	$4,419.6	N/A
Total Deposits	$5,479.0	N/A
Loans to Deposits Ratio	N/A	80.66

The specialized Commercial & Industrial (C&I) banking expertise is a key differentiator, as MidWestOne Financial Group, Inc. has been focused on building a pre-eminent C&I bank in the lower middle market. This focus is reflected in the loan portfolio performance, with C&I loans growing by 10.9% year-over-year in the third quarter of 2025.

For wealth clients, the value proposition includes investment services and trust activities, which are showing positive momentum. Noninterest income derived from investment services and trust activities increased by $0.4 million compared to the linked quarter (Q2 2025). This segment saw fee momentum, with wealth/investment services & trust revenue up 10% quarter-over-quarter and 19% year-over-year, driven by higher Assets Under Administration (AUA).

The final element of the value proposition is the delivery of personalized service, contrasting with larger, national institutions. MidWestOne Financial Group, Inc. promotes its 'Top WorkplaceTM award-winning culture since 2013'. The approach is to deliver larger bank offerings through local bank personalization.

• Return on average assets reached 1.09% in Q3 2025.
• Efficiency ratio for Q3 2025 was 58.21%.
• Tangible book value per share was $24.96 as of September 30, 2025.
• The Common Equity Tier 1 (CET1) capital ratio stood at 11.10%.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Customer Relationships

You're looking at how MidWestOne Financial Group, Inc. maintains its connection with its customer base right before the Nicolet Bankshares merger closes in late 2025. The focus remains heavily on local presence and personal service, even as digital capabilities are being pushed.

Dedicated, long-term relationship management approach

MidWestOne Financial Group, Inc. explicitly centers its strategy around a relationship-focused model. Management highlighted in Q3 2025 that the team's dedicated focus on clients was key to their performance, achieving a Return on Average Assets of 1.09% for that quarter. This approach is reinforced by the announced partnership with Nicolet Bankshares, where both entities share common values with an 'extreme focus on our customers'. The company has been actively investing in its human capital to support this, noting in Q2 2025 that they added significant customer facing talent in Denver and the Twin Cities. This suggests a commitment to deepening relationships through local expertise, which is a core tenet of their value proposition.

High-touch service model in community bank branches

The physical footprint is central to the high-touch model. As of mid-2025, MidWestOne Bank operates 56 branches across Iowa, Minnesota, Wisconsin, and Colorado. This network supports the community bank structure, which management calls a 'Strong Core Local Banking Model'. They are actively managing this footprint, for example, by opening a new branch in West Des Moines (Jordan Creek) in Q2 2025. The commitment to local service is also seen in community investment, such as the nearly $1 million investment related to a branch transition in Oskaloosa. The future state, post-merger, projects a much larger network of more than 110 branches, indicating a continued, albeit combined, emphasis on physical accessibility.

Here's a look at the scale of their physical and relationship-driven assets as of the third quarter of 2025:

Metric	Value as of Late 2025	Context/Source
Number of Banking Offices (MOFG Standalone)	56	Iowa, Minnesota, Wisconsin, Colorado footprint
Wealth Management Assets Under Administration (AUA)	$3.28 billion	Reported growth in 2025
Q3 2025 Service Charges and Fees Revenue Increase (QoQ)	$0.2 million	Indication of fee-based customer activity
Projected Combined Branch Count (Post-Merger)	More than 110	Pro forma for Nicolet Bankshares acquisition

Proactive value proposition approach with customers

The proactive element is evident in the growth of fee-based services, which are relationship-driven. Investments in wealth management and SBA lending are specifically called out as bearing fruit in Q2 2025. The wealth management division saw its assets under administration grow to $3.28 billion in 2025. Furthermore, the company is focused on 'Sophisticated Commercial Banking and Wealth Management' as a strategic pillar. This suggests they are actively cross-selling or deepening services beyond basic deposit-taking. The CEO noted a dedication three years ago to building a pre-eminent Commercial & Industrial (C&I) bank, which is a clear, proactive value proposition for business clients.

Account management via digital and mobile platforms

While the branch network is important, account management is supported by digital tools. MidWestOne Financial Group, Inc. offers electronic delivery of services through its website, MidWestOne.bank. Core digital offerings include online and mobile banking, Zelle integration, and debit cards. Management confirmed investments in their platforms during Q2 2025 to drive internal efficiency. To be defintely clear, while the industry trend shows that 65% of US online adults expected to accomplish any financial task via a mobile app in 2025, MidWestOne Financial Group, Inc.'s specific mobile penetration figures aren't public, but the investment in platforms shows they are addressing this channel.

You should track the following customer-facing operational metrics:

• Investment in customer facing talent in key markets.
• Continued growth in wealth management AUA.
• Usage of digital services via the MidWestOne.bank portal.
• The strategic pillar of Improving Operational Effectiveness and Efficiency.

Finance: draft 13-week cash view by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Channels

You're looking at how MidWestOne Financial Group, Inc. gets its products and services to customers as of late 2025. It's a mix of old-school presence and digital tools, which makes sense for a community bank operating across the Upper Midwest.

The physical footprint remains a core channel. MidWestOne Bank operates a network of 56 banking offices across its footprint, which includes central and eastern Iowa, the Minneapolis/St. Paul metropolitan area, southwestern Wisconsin, and Denver, Colorado. This physical presence supports relationship banking, which is key to their model. For instance, in Q3 2025, the Company reported annualized loan growth of 3.5%, showing the lending engine is still running through these locations.

Digital delivery is the necessary complement to the branches. MidWestOne provides electronic delivery of financial services through its website, MidWestOne.bank. This platform supports online and mobile banking, which is crucial for daily transactions and customer convenience. The focus on digital investment is clear, as the CEO noted in Q2 2025 commentary that they were investing in their platforms while adding customer-facing talent.

Relationship teams are the specialized delivery mechanism for higher-value services. The commercial and private banking teams are where deeper client engagement happens. The bank has been actively building these out, with specific mentions of adding a Twin Cities-based Sponsor Finance Team and a new Wealth Management Team in Minnesota to position the bank as a leading community and commercial bank.

The bank uses loan production offices (LPOs) to expand its reach into key metropolitan areas without the full branch overhead. While the search results don't give a specific LPO count for MidWestOne alone in late 2025, the announced merger context shows that the combined entity will have loan production offices across areas like the Upper Midwest and Denver, Colorado, indicating this channel is a strategic part of their growth map.

Here's a quick look at how the operational efficiency, which these channels support, looked through the first three quarters of 2025:

Metric	Q3 2025 Value	Q2 2025 Value	Q1 2025 Value
Efficiency Ratio	58.21%	56.20%	59.38%
Tax Equivalent Net Interest Margin	3.57%	3.57%	3.44%
Annualized Loan Growth	3.5%	7.4%	Flat (0.0%)
Tangible Book Value Per Share	$24.96	$23.92	$23.36

The performance across these channels is reflected in the bottom line. For example, the Q3 2025 results showed Net income of $17.0 million, or $0.82 per diluted common share.

The overall structure relies on a dedicated workforce to manage these touchpoints:

• Total Employees (as of 2025): 822
• Geographic Footprint: Iowa, Minnesota, Wisconsin, and Colorado
• Key Digital Services: Online and mobile banking, Zelle, and ATMs
• Q3 2025 Total Deposits Growth (Linked Quarter): 1.7%

Finance: draft pro-forma asset/deposit mix based on the Nicolet merger announcement by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Customer Segments

Small to middle-market businesses (C&I focus)

MidWestOne Financial Group, Inc. has a dedicated focus on building a pre-eminent Commercial & Industrial (C&I) bank serving the lower middle to middle market space within its operating footprint. This segment showed year-over-year C&I loan growth of 10.9% as of September 30, 2025, with C&I loans comprising 29% of Loans Held for Investment. The company targets high-single-digit loan growth overall, supported by expertise in verticals including C&I, Sponsor Finance, and SBA. The average commercial loan size was noted at $857K as of September 30, 2025.

Commercial Real Estate (CRE) investors and developers

Commercial Real Estate remains a significant, though recently contracting, part of the loan book. Total Commercial Real Estate loans decreased by 1% year-over-year as of September 30, 2025. The company experienced a specific credit event impacting a previously reserved CRE office loan, leading to net charge-offs spiking to 1.38% ratio in Q3 2025. The company's expertise verticals include CRE and Construction & Development. The loan portfolio composition as of September 30, 2025, is detailed below:

Loan Category	Percentage of Loans Held for Investment
Commercial and Industrial (C&I)	29%
CRE - Other	32%
Residential Real Estate	15%
Multifamily	10%
Construction & Development	6%
Farmland	4%
Agricultural	3%
Consumer	1%

Individuals and retail customers in regional markets

Individuals and retail customers form the base supported by the company's established distribution network. The average account size across the customer base was $29K as of September 30, 2025. The company operates across several regional markets, which include specific demographic profiles:

• Eastern and Central Iowa
• The Twin Cities (Minneapolis/St. Paul/Bloomington, MN)
• Parts of Wisconsin (e.g., Platteville)
• Denver/Aurora/Centennial, Colorado

Median Household Income (HHI) benchmarks for these markets as of September 30, 2025, included $78K for the Iowa Metro market and $97K for the Twin Cities market. The company is also expanding its Private Wealth team in the Twin Cities market.

Governmental units and institutional clients

The business model explicitly powers verticals including Public Finance, indicating service to governmental units. Institutional clients are also a focus, as evidenced by the announced merger with Nicolet Bankshares, which will create a combined entity with pro forma assets of $15.3 billion as of October 2025. The transaction is expected to result in a pro forma company with a higher percentage of institutional ownership. The company also focuses on Treasury Management platform expansion to bolster noninterest bearing deposits, which is a service typically utilized by larger commercial and institutional entities.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Cost Structure

You're analyzing the cost base for MidWestOne Financial Group, Inc. as of late 2025, right before the Nicolet merger closes in early 2026. The cost structure is heavily influenced by funding costs and operating expenses, especially with the announced strategic combination.

The primary driver of funding costs is interest expense on deposits and long-term debt. For the third quarter of 2025, the cost of interest-bearing deposits settled at 2.31%. This is a key metric reflecting the cost of funding the loan book.

Noninterest expense for the third quarter of 2025 totaled $37.6 million. This figure encapsulates a wide range of operational costs necessary to run the banking franchise.

Regarding salaries, benefits, and compensation for banking talent, recent data shows the impact of personnel costs. For instance, in the second quarter of 2025, compensation and employee benefits expense reflected a $1.1 million receipt from Employee Retention Credit claims, which partially offset higher wage and equity compensation costs. For context on executive pay, the CEO's total yearly compensation in 2024 was $1.61M.

The company continues to focus on technology and digital infrastructure investments as part of its strategic pillars, aiming for improved operational effectiveness, though specific investment dollar amounts for late 2025 aren't explicitly detailed in the latest earnings release snippets.

Merger-related costs are a current factor due to the announced acquisition. The actual reported cost in the third quarter of 2025 was $132 thousand. This is separate from the broader, forward-looking discussion around the transaction, which includes the required point regarding estimated $60 million pre-tax costs associated with the overall combination.

Here's a quick look at the key cost figures we have for Q3 2025 and related periods:

Cost Component	Period	Amount / Rate
Noninterest Expense	Q3 2025	$37.6 million
Cost of Interest-Bearing Deposits	Q3 2025	2.31%
Merger-Related Costs	Q3 2025 (Actual)	$132 thousand
CEO Total Compensation	Fiscal Year 2024	$1.61M
Employee Retention Credit Impact on Benefits	Q2 2025	$1.1 million receipt

The cost structure also involves several other key operational elements that make up the bulk of the noninterest expense:

• Data processing costs, which saw a decrease in Q2 2025 due to lower core banking system expenses.
• General overhead and occupancy costs across the banking office network.
• Costs associated with compliance and regulatory requirements.
• Professional services and external consulting fees.

Finance: draft 13-week cash view by Friday.

MidWestOne Financial Group, Inc. (MOFG) - Canvas Business Model: Revenue Streams

You're looking at how MidWestOne Financial Group, Inc. (MOFG) brings in its money as of late 2025. Honestly, for a bank like MOFG, it boils down to two main buckets: the money earned from lending versus the money earned from fees and services.

The biggest piece, by far, is the interest income they generate from their assets, which they report as Net Interest Income. For the third quarter of 2025, this core stream hit $51.01 million. This figure was up from the linked quarter, primarily because of higher earning asset volumes, even with rising funding costs. The net interest margin (tax equivalent) for that quarter stood at 3.57%.

The loan interest income component is driven heavily by their lending activities, where they focus on commercial and retail lending. You should note that their Commercial & Industrial (C&I) loan portfolio showed significant strength, growing 10.9% year-over-year in Q3 2025, which also helped drive up associated treasury management revenues.

The second major revenue stream is Noninterest Income, which was reported at $10.3 million for Q3 2025. This area is a mix of several fee-based services that help diversify their earnings away from pure interest rate movements. This total revenue figure of $61.26 million for Q3 2025 is the sum of Net Interest Income and Noninterest Income.

Here's a quick look at the components making up that Noninterest Income for the third quarter of 2025:

• Investment services and trust activities revenue saw an increase of $0.4 million from the linked quarter. This growth was attributed to higher assets under administration (AUA).
• Service charges and fees on deposit accounts also grew, increasing by $0.2 million sequentially.

To give you a clearer picture of the revenue mix based on the Q3 2025 results, here are the key figures:

Revenue Component	Q3 2025 Amount (USD Millions)
Net Interest Income	$51.01
Total Noninterest Income	$10.3
Total Revenue (Net of Interest Expense)	$61.26

Within the Noninterest Income, the investment services and trust activities showed particular momentum, with year-over-year growth reaching 19%. Meanwhile, service charges were up 11% quarter-over-quarter. Keep in mind that the Noninterest Income figure for the quarter also included a negative MSR (Mortgage Servicing Rights) valuation adjustment of $611 thousand.

The revenue streams are definitely supported by strong operational execution, as reflected by the 1.09% Return on Average Assets (ROAA) achieved in the quarter, driven by that solid loan growth and expanded noninterest income. Finance: draft 13-week cash view by Friday.