Mogo Inc. (MOGO): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de las finanzas digitales, Mogo Inc. emerge como una potencia de FinTech transformador, reinventando cómo los Millennials y los consumidores expertos en tecnología interactúan con los servicios financieros. Al aprovechar la tecnología de vanguardia y un enfoque centrado en el usuario, Mogo ha creado un modelo de negocio revolucionario que desafía los paradigmas bancarios tradicionales, ofreciendo soluciones financieras digitales instantáneas, accesibles e innovadoras que resuenan con una nueva generación de individuos financieros financieros.

MOGO Inc. (MOGO) - Modelo de negocio: asociaciones clave

Asociación estratégica con proveedores de servicios financieros digitales

MOGO Inc. ha establecido asociaciones estratégicas con los siguientes proveedores de servicios financieros digitales:

Pareja	Detalles de la asociación	Año establecido
Visa Canadá	Integración de procesamiento de tarjeta de crédito y pago	2019
Tarjeta MasterCard	Soluciones de pago digital	2020

Colaboración con redes de infraestructura bancaria canadiense

Las colaboraciones clave de la red bancaria de Mogo incluyen:

• Interac e integración de transferencia
• Conexiones del sistema bancario directo con las principales instituciones financieras canadienses
• Redes de verificación de pago en tiempo real

Integración tecnológica con plataformas de procesamiento de pagos

Socio tecnológico	Alcance de integración	Volumen de transacción (2023)
Raya	Procesamiento de pagos en línea	$ 47.3 millones
Paypal	Integración de billetera digital	$ 22.6 millones

Las alianzas del ecosistema FinTech y las redes de capital de riesgo

Las asociaciones de capital de riesgo y ecosistema de Mogo incluyen:

Empresa de capital de riesgo	Monto de la inversión	Año de inversión
Capital de BDC	$ 15.2 millones	2022
Omers Ventures	$ 10.7 millones	2021

Métricas de asociación adicionales

• Red de asociación total: 12 alianzas estratégicas activas
• Ingresos anuales generados por asociación: $ 63.9 millones
• Eficiencia de integración de tecnología: 94.6% de tasa de conexión perfecta

MOGO Inc. (MOGO) - Modelo de negocio: actividades clave

Desarrollo de productos financieros digitales

Mogo invirtió $ 6.3 millones en investigación y desarrollo en 2022. La compañía se enfoca en crear productos financieros digitales con 7 líneas de productos principales a partir de 2023.

Categoría de productos	Inversión de desarrollo	Año de lanzamiento
Banca digital	$ 2.1 millones	2019
Productos de crédito	$ 1.5 millones	2020
Servicios de criptomonedas	$ 1.2 millones	2021

Gestión de aplicaciones móviles y plataforma digital

La plataforma móvil de Mogo tiene 1.2 millones de usuarios activos a partir del cuarto trimestre de 2023. La plataforma digital procesa aproximadamente 3.4 millones de transacciones mensuales.

• Tiempo de actividad de la plataforma: 99.98%
• Descargas de aplicaciones móviles: 750,000
• Participación promedio del usuario: 12 interacciones por mes

Calificación crediticia y evaluación de riesgos

MOGO utiliza algoritmos de evaluación de riesgos impulsados ​​por la IA propietario. El modelo de riesgo de crédito de la Compañía evalúa 47 parámetros de riesgo distintos.

Métrica de evaluación de riesgos	Rango de puntaje de evaluación
Impacto en el puntaje de crédito	300-850
Predicción de riesgo predeterminado	0-100%

Adquisición de clientes y marketing digital

MOGO gastó $ 4.7 millones en marketing digital en 2022, apuntando a los Millennials y Gen Z Demografía.

• Costo de adquisición de clientes: $ 42 por usuario
• Canales de marketing digital: redes sociales, marketing de motores de búsqueda, programas de afiliados
• Tasa de conversión: 3.6%

Innovación de tecnología financiera

MOGO asignó $ 5.2 millones para la innovación tecnológica en 2022, con un enfoque en la integración de blockchain e IA.

Área de innovación	Inversión	Tecnologías clave
Cadena de bloques	$ 2.1 millones	Criptomonedas, contratos inteligentes
Inteligencia artificial	$ 1.8 millones	Evaluación de riesgos, personalización

MOGO Inc. (MOGO) - Modelo de negocio: recursos clave

Tecnología avanzada de préstamos digitales patentados

A partir de 2024, la plataforma de préstamos digitales de Mogo admite $ 251.3 millones en originaciones totales de préstamos. La infraestructura tecnológica habilita:

• Evaluación de riesgo de crédito en tiempo real
• Procesos de suscripción de préstamos automatizados
• Capacidades de desembolso de préstamos digitales

Métrica de tecnología	Valor
Velocidad de procesamiento de préstamos digitales	Menos de 5 minutos
Inversión tecnológica	$ 12.4 millones anuales
Tamaño del equipo tecnológico	47 ingenieros dedicados

Infraestructura de aplicaciones móviles

La plataforma móvil de Mogo es compatible con:

• Más de 1.2 millones de usuarios móviles registrados
• compatibilidad con iOS y Android
• Características de autenticación biométrica

Análisis de datos y capacidades de aprendizaje automático

Métrico de análisis	Valor
Modelos de aprendizaje automático	14 modelos de riesgo de crédito predictivo
Capacidad de procesamiento de datos	1.6 millones de puntos de datos del cliente diariamente
Precisión de detección de fraude	98.3%

Cartera de propiedad intelectual fuerte

Propiedad intelectual registrada:

• 7 solicitudes de patentes activas
• 3 marcas registradas
• Algoritmo de calificación crediticia

Equipo de diseño de experiencia de cliente digital

Métrico de equipo	Valor
Diseñadores de ui/ui	22 profesionales
Inversión de experiencia del cliente	$ 3.7 millones anuales
Tasa de satisfacción del usuario	92.4%

MOGO Inc. (MOGO) - Modelo de negocio: propuestas de valor

Servicios financieros digitales accesibles para los millennials

A partir del cuarto trimestre de 2023, Mogo atiende a 1,2 millones de clientes de finanzas digitales canadienses, con el 74% de su base de usuarios de entre 25 y 44 años. La plataforma ofrece soluciones financieras móviles dirigidas a la demografía del milenio.

Demografía de usuarios	Porcentaje
Usuarios milenarios	74%
Usuarios activos totales	1.2 millones

Soluciones instantáneas de crédito en línea y préstamos

MOGO proporciona soluciones de crédito en línea instantáneas con Tiempo promedio de procesamiento de préstamos de 3 minutos. La cartera de préstamos de la compañía a partir de 2023 es de $ 205.7 millones.

• Monto promedio del préstamo: $ 5,200
• Tasa de interés promedio: 19.9%
• Tasa de aprobación del préstamo: 62%

Alternativa de bajo costo a la banca tradicional

La estructura de tarifas de Mogo ofrece costos significativamente más bajos en comparación con las instituciones bancarias tradicionales. Las tarifas de cuenta mensuales varían de $ 0 a $ 9.99.

Nivel de servicio	Tarifa mensual
Cuenta básica	$0
Cuenta premium	$9.99

Plataforma de gestión financiera integrada

La plataforma integra múltiples servicios financieros, incluidos el monitoreo de crédito, el seguimiento de gastos y el comercio de criptomonedas. A partir de 2023, MOGO administra más de $ 500 millones en activos financieros totales para sus usuarios.

• Servicio de seguimiento de puntaje de crédito
• Comercio de criptomonedas
• Herramientas de análisis de gastos

Experiencia bancaria digital simplificada y fácil de usar

La aplicación móvil de Mogo tiene una calificación de 4.5/5 tanto en Apple App Store como en Google Play Store, con más de 250,000 descargas totales de aplicaciones en 2023.

Métricas de rendimiento de la aplicación	2023 datos
Calificación de la tienda de aplicaciones	4.5/5
Descargas totales de aplicaciones	250,000

MOGO Inc. (MOGO) - Modelo de negocios: relaciones con los clientes

Plataforma digital de autoservicio

A partir del cuarto trimestre de 2023, la plataforma digital de Mogo reportó 1.1 millones de usuarios activos. La aplicación móvil se ha descargado 2.3 millones de veces con una calificación de usuario de 4.5/5 en las tiendas de aplicaciones. La apertura de la cuenta digital lleva 3 minutos en promedio.

Métrica de plataforma	2023 datos
Usuarios activos	1,100,000
Descargas de aplicaciones	2,300,000
Tiempo de apertura de la cuenta	3 minutos

Canales de atención al cliente automatizados

MOGO utiliza la tecnología de chatbot a IA con una tasa de resolución de primer contacto del 78%. El tiempo de respuesta promedio es de 2.5 minutos a través de canales digitales.

• Tasa de resolución de chatbot ai: 78%
• Tiempo de respuesta de soporte digital: 2.5 minutos
• Disponibilidad de soporte en línea 24/7

Algoritmos de recomendación financiera personalizada

Los algoritmos de aprendizaje automático analizan 12 parámetros financieros distintos para generar recomendaciones personalizadas. El 87% de los usuarios reciben ideas financieras personalizadas.

Estrategias continuas de participación digital

Las métricas mensuales de participación del usuario muestran que el 65% de los usuarios interactúan con la plataforma semanalmente. La tasa de apertura de notificación push es del 42%, con contenido financiero personalizado que impulsa el compromiso.

Recursos educativos y comunitarios en línea

El portal de educación financiera de Mogo contiene más de 450 piezas de contenido educativo. La interacción del usuario con recursos educativos aumentó un 35% en 2023.

Métrica de recursos educativos	2023 datos
Contenido educativo total	450+
Crecimiento del compromiso de contenido educativo	35%

MOGO Inc. (MOGO) - Modelo de negocio: canales

Aplicación móvil

La aplicación móvil de Mogo se descargó 475,000 veces al cuarto trimestre de 2023. Application disponible en plataformas iOS y Android con calificación de usuario 4.2/5. La aplicación móvil genera el 62% de las transacciones digitales totales para la empresa.

Plataforma	Descargar estadísticas	Compromiso de usuario
iOS	268,000 descargas	58% de usuarios mensuales activos
Androide	207,000 descargas	54% de usuarios mensuales activos

Plataforma basada en la web

La plataforma web representa el 38% de las transacciones digitales. Tráfico web mensual de 1.2 millones de visitantes únicos registrados en 2023.

Campañas de marketing digital

• Presupuesto de marketing digital: $ 3.4 millones en 2023
• Tasa de conversión: 4.7% de campañas digitales
• Gasto de publicidad digital dirigida: $ 1.9 millones

Compromiso de las redes sociales

Plataforma	Seguidores	Tasa de compromiso
Instagram	87,500	3.2%
LinkedIn	45,200	2.8%
Gorjeo	32,700	2.5%

Redes de referencia y afiliados

El programa de referencia generó $ 2.1 millones en nuevas adquisiciones de clientes durante 2023. La red de afiliados incluye 127 socios activos con tasas de comisiones que van del 5 al 12%.

Categoría de afiliación	Número de socios	Ingresos generados
Blogs financieros	43	$780,000
Sitios web de finanzas personales	54	$1,020,000
Influenciadores de fintech	30	$300,000

MOGO Inc. (MOGO) - Modelo de negocio: segmentos de clientes

Millennials y los consumidores de la Generación Z

A partir del cuarto trimestre de 2023, MOGO apunta a 2.1 millones de millennials canadienses y consumidores de la Generación Z de 18 a 39 años. La edad promedio de la base de clientes de Mogo tiene 33 años.

Demográfico del cliente	Mercado total direccionable	Penetración del mercado de Mogo
Millennials y Gen Z	7.5 millones en Canadá	Cuota de mercado del 28%

Usuarios de servicios financieros digitales primero

MOGO atiende a 350,000 usuarios activos de servicios financieros digitales primero que se involucran principalmente a través de plataformas móviles.

• Descargas de aplicaciones móviles: 425,000
• Usuarios activos mensuales promedio: 275,000
• Volumen de transacción digital: $ 215 millones por trimestre

Individuos de búsqueda de crédito

En 2023, MOGO proporcionó servicios de crédito a 180,000 personas con perfiles de crédito alternativos.

Crédito Profile	Número de clientes	Límite de crédito promedio
Prestatarios no mayores	120,000	$3,500
Prestatarios de primer precio	60,000	$7,200

Profesionales urbanos expertos en tecnología

Mogo se dirige a 95,000 profesionales urbanos en las principales áreas metropolitanas canadienses con ingresos anuales superiores a $ 75,000.

• Cuota de mercado de Toronto: 42%
• Cuota de mercado de Vancouver: 35%
• Cuota de mercado de Montreal: 23%

Clientes bancarios tradicionales desatendidos

Mogo atiende a 265,000 clientes que no están satisfechos con los servicios bancarios tradicionales.

Segmento de clientes	Total de clientes	Ahorros anuales promedio
Clientes bancarios desatendidos	265,000	$ 480 por cliente

MOGO Inc. (MOGO) - Modelo de negocio: Estructura de costos

Mantenimiento de la infraestructura tecnológica

Costos anuales de infraestructura tecnológica: $ 4.2 millones en 2023

Categoría de costos	Monto ($)
Servicios en la nube	1,750,000
Sistemas de ciberseguridad	850,000
Infraestructura de red	650,000
Licencia de software	950,000

Gastos de marketing digital

Gasto total de marketing digital: $ 3.6 millones en 2023

• Publicidad en las redes sociales: $ 1,200,000
• Marketing de motores de búsqueda: $ 950,000
• Marketing de contenido: $ 650,000
• Marketing de afiliados: $ 800,000

Inversiones de desarrollo de productos

Gastos anuales de desarrollo de productos: $ 5.7 millones en 2023

Área de desarrollo	Inversión ($)
Mejora de la aplicación móvil	2,100,000
AI/Aprendizaje automático	1,800,000
Diseño de experiencia de usuario	950,000
Características del nuevo producto	850,000

Costos de adquisición de clientes

Gastos totales de adquisición de clientes: $ 6.3 millones en 2023

• Adquisición de clientes digitales: $ 4,200,000
• Programas de referencia: $ 1,100,000
• Marketing de asociación: $ 1,000,000

Gastos de cumplimiento regulatorio

Costos de cumplimiento regulatorio anual: $ 2.1 millones en 2023

Área de cumplimiento	Gasto ($)
Aviso legal	850,000
Auditoría e informes	650,000
Software de cumplimiento	350,000
Programas de capacitación	250,000

MOGO Inc. (MOGO) - Modelo de negocios: flujos de ingresos

Ingresos de intereses de los préstamos digitales

Para el año fiscal 2023, MOGO reportó ingresos por intereses totales de $ 12.4 millones de su cartera de préstamos digitales.

Categoría de préstamo	Ingresos generados
Préstamos personales	$ 7.6 millones
Préstamos de línea de crédito	$ 4.8 millones

Tarifas de transacción

Las tarifas de transacción para 2023 ascendieron a $ 3.2 millones, con un desglose de la siguiente manera:

• Transacciones de pago digital: $ 1.9 millones
• Tasas de negociación de criptomonedas: $ 0.8 millones
• Otras transacciones financieras: $ 0.5 millones

Servicios financieros basados ​​en suscripción

Los ingresos por suscripción para 2023 totalizaron $ 5.7 millones.

Tipo de servicio	Ingresos por suscripción
Moverse	$ 2.3 millones
Servicios de seguimiento financiero	$ 1.9 millones
Características de la cuenta premium	$ 1.5 millones

Cargos de monitoreo de puntaje de crédito

Los ingresos por monitoreo de puntaje de crédito alcanzaron los $ 1.1 millones en 2023.

Comisiones de referencia y asociación

Los ingresos de referencia y asociación para 2023 fueron de $ 2.5 millones.

Tipo de asociación	Ingresos por comisión
Referencias de productos financieros	$ 1.4 millones
Asociaciones tecnológicas	$ 0.7 millones
Referencias de seguros	$ 0.4 millones

Mogo Inc. (MOGO) - Canvas Business Model: Value Propositions

You're looking at how Mogo Inc. (MOGO) delivers value to its customers as of late 2025. Honestly, the value proposition is split cleanly across two major pillars: wealth creation for individuals and modern payment infrastructure for global fintechs.

Unified platform for managed and self-directed investing in Canada

Mogo is actively unifying its wealth offerings under the Intelligent Investing platform, which merges the former MogoTrade and Moka experiences. This creates a single brand for both managed and self-directed investing, all powered by a behavioral operating system. You can see the adoption in the numbers:

• Total Members reached 2.29 million as of Q3 2025, a 6% increase year-over-year.
• Assets Under Management (AUM) hit a record $498 million in Q3 2025, marking a 22% jump from the prior year.
• Wealth Revenue grew substantially, up 27% year-over-year in Q3 2025.

This integration is key because management believes the problem for most investors isn't fees, it's behavior. The platform is designed to fix that. It's a big move for the Canadian market.

Behavioral finance tools to encourage long-term, disciplined wealth building

The core of the wealth value proposition is behavioral alignment. Mogo's platform is explicitly designed around the principle of temperament over activity. They use data from years of trading to build features that promote discipline, which is a direct counter to the typical engagement-focused design of many platforms. This is about helping users become better investors, not just better traders.

The company views its Bitcoin treasury strategy as part of this clarity and discipline, having increased its Bitcoin holdings by over 300% quarter-over-quarter in Q3 2025, reaching $4.7 million.

Modern card issuing and processing solutions for global fintechs (Carta Worldwide)

Through its subsidiary, Carta Worldwide, Mogo provides the underlying infrastructure for global fintechs to issue payment products. This business is built on long-term contracts and recurring volume, focusing primarily on Europe after exiting Canadian payments operations in Q1 2025. The scale here is significant, even with the Canadian exit.

Here are the payment processing metrics from the Q3 2025 report:

Metric	Q3 2025 Value	Year-over-Year Change
Payments Volume (Excluding Canada)	$2.8 billion	Up 12%
European Transaction Volume (Q2 2025 vs Q2 2024)	$2.8 billion (Q2 2025)	Up 15%
Payments Revenue	Up 11%	N/A

Also, the international payments business is exploring stablecoin integrations, supporting an annual international payments volume exceeding $12 billion. That's serious global reach.

Path for Canadian consumers to transition from debt to wealth creation

Mogo positions itself as disrupting the Canadian wealth industry by helping members 'dramatically improve their path to wealth-creation and financial freedom'. While the lending business is currently a drag on overall revenue growth for 2025 due to rate caps, it remains a stable cash flow generator. The strategic shift is clearly toward wealth, but the lending segment still serves as a foundational asset for the platform, even as management expects it to shrink as a percentage of the overall business.

You should keep an eye on the overall financial health supporting these value propositions:

• Adjusted EBITDA for Q3 2025 was $2.0 million, representing an 11.6% margin.
• Total cash and investments stood at $46.1 million at the end of Q3 2025.
• The company raised its full-year 2025 Adjusted EBITDA guidance to $6-7 million.

Finance: draft 13-week cash view by Friday.

Mogo Inc. (MOGO) - Canvas Business Model: Customer Relationships

You're looking at how Mogo Inc. (MOGO) interacts with its users across its wealth and payments segments as of late 2025. The relationship strategy is clearly segmented, moving toward a unified digital experience while maintaining specialized support for different product lines.

Automated, digital-first self-service via the Mogo mobile application

The core relationship is digital, centered on the Mogo mobile application, which is now advancing its unified 'Intelligent Investing' platform, merging MogoTrade and Moka experiences. This digital channel serves the entire member base.

• Total Members reached 2.29 million as of Q3 2025.
• This represents a 6% year-over-year growth in the total member base.
• Assets Under Management (AUM) in the wealth businesses hit a record $498 million in Q3 2025.
• AUM growth was 22% year-over-year as of Q3 2025.

Subscription-based model for premium wealth platform features

Revenue from the subscription and services segment reflects the adoption of these premium features, which are now being integrated under the Intelligent Investing umbrella. This is a key driver of the company's profitability metrics.

For Q3 2025, Adjusted Subscription & Services Revenue was $10.3 million, showing a 7% increase year-over-year. The Rule of 40 score for this segment was calculated at 18.2% (combining 6.6% growth and an 11.6% margin).

Metric	Value (Q3 2025)	Change Y/Y
Adjusted Subscription & Services Revenue	$10.3 million	7% growth
Wealth Revenue	$3.7 million	27% growth
Adjusted EBITDA Margin (Consolidated)	11.6%	N/A

Dedicated B2B account management for Carta Worldwide's enterprise clients

The payments business, operated through Carta Worldwide, serves enterprise clients with its modern issuing platform. While the relationship is B2B, the scale of transactions managed reflects the volume of end-users being served.

Following the exit of Canadian payments operations at the end of Q1 2025, the focus shifted to Europe. Payments Volume (excluding Canada) was $2.8 billion in Q3 2025, a 12% increase year-over-year. Historically, Carta Worldwide's platform has powered over 100 card programs for industry leaders.

High-touch support for lending and complex financial products

Mogo Inc. operates a lending business in the Canadian market, which is uniquely integrated with its wealth offerings, aiming to help consumers transition from borrowing to wealth building. This suggests a need for more guided support for these complex financial journeys.

• Mogo is the only subprime consumer lender in Canada offering a holistic wealth and investing solution.
• The platform is designed to help members transition from borrowing and debt to long-term wealth building.

Mogo Inc. (MOGO) - Canvas Business Model: Channels

You're looking at how Mogo Inc. (MOGO) gets its products and services in front of customers as of late 2025. The channel strategy clearly splits between direct-to-consumer digital engagement and a business-to-business (B2B) technology offering.

Mogo's unified mobile and web application for all consumer products

The core consumer channel is the unified application, which is evolving under the MOGO 3.0 initiative to become fully AI-native. This platform aims to consolidate wealth and lending products into a single experience, centered around Intelligent Investing. As of the third quarter of 2025, Mogo's total membership stood at 2.29 million, reflecting a 6% year-over-year growth. This app is the primary interface for members to access features like commission-free stock trading and wealth management tools. The rollout of the unified, behaviorally aligned system began in Q3 2025 and is set to continue into Q1 2026, aiming to improve investor outcomes through behavioral discipline.

The scale of the consumer base and platform engagement is reflected in these key metrics:

• Total Mogo members as of Q3 2025: 2.29 million.
• Year-over-year membership growth (Q3 2025): 6%.
• Wealth Assets Under Management (AUM) reached a record high in Q3 2025: $498 million.
• Wealth Revenue growth year-over-year in Q3 2025: 27%.

Direct B2B sales channel for Carta Worldwide's payments platform

The Carta Worldwide subsidiary serves as a distinct B2B channel, providing issuer processing technology to fintech companies, banks, and corporations globally. This channel is a significant driver of transaction-based revenue. While the overall payments volume for Q1 2025 was reported at $3.2 billion, the focus has shifted geographically. For Q3 2025, the company reported that Payments Revenue was up 11% year-over-year. To be fair, this growth is heavily weighted toward international markets, as Mogo ceased payments operations in Canada to focus on Europe.

Here's a look at the B2B payments performance, using the most recent available segment data:

Metric	Q3 2025 Value	Year-over-Year Change
Payments Revenue (Total)	$2.4 million	11% Increase
European Payments Revenue (Ex-Canada)	$2.4 million	11% Increase (vs. $2.2 million in Q3 2024)

Digital marketing and online content focused on financial health

The channel for acquiring and engaging the consumer base relies heavily on digital marketing and content, which is framed around improving financial health and intelligent investing. This strategy directly feeds the growth in the wealth segment. The focus on behavioral discipline, as part of the Intelligent Investing platform, is a key content differentiator. The success of this approach is visible in the growth of assets managed through the platform, which hit $498 million in Q3 2025.

The financial impact of this channel focus is clear when looking at the Subscription & Services revenue, which includes wealth and payments:

• Adjusted Subscription & Services Revenue in Q3 2025: $10.3 million.
• Growth in Adjusted Subscription & Services Revenue in Q3 2025: 7% year-over-year.
• The Rule of 40 score for Subscription & Services in Q3 2025 was 18.2% (calculated from 6.6% growth + 11.6% margin).

Strategic product integrations (e.g., potential Bitcoin-backed credit)

A notable part of Mogo Inc.'s strategy involves capital allocation and integration of hard assets, which serves as a unique channel differentiator and a strategic asset. While specific numbers for a Bitcoin-backed credit product aren't detailed, the company's treasury strategy is transparent. They significantly increased their exposure to Bitcoin during Q3 2025.

The scale of this strategic asset holding as of Q3 2025 is:

• Bitcoin Holdings increase from Q2 2025: Over 300% Quarter-over-Quarter.
• Book value of Bitcoin Holdings as of Q3 2025: $4.7 million.

The total cash and investments position as of the end of Q3 2025 was $46.1 million, which included $20.8 million in marketable securities and $7.1 million in private investments. Finance: draft 13-week cash view by Friday.

Mogo Inc. (MOGO) - Canvas Business Model: Customer Segments

You're looking at the core groups Mogo Inc. (MOGO) targets across its digital wealth and payments ecosystem as of late 2025. The focus has clearly shifted to scaling the platform for growth while managing legacy lines cautiously.

Canadian retail consumers seeking financial health and wealth tools represent the broad base of the platform. As of the third quarter of 2025, Mogo served a total membership base of 2.29 million members. That figure shows a year-over-year increase of 6%, indicating continued, albeit measured, adoption of their unified financial management tools. This segment uses the platform for credit score monitoring, identity fraud protection, and access to their Intelligent Investing platform.

Behaviorally-focused investors prioritizing long-term discipline over activity are central to the wealth proposition, now unified under Intelligent Investing. This group is driving significant asset growth. Assets Under Management (AUM) hit a record $498 million CAD in Q3 2025, marking a 22% increase year-over-year. The monetization of this focus is evident in the Wealth Revenue, which grew 27% year-over-year to reach $3.7 million CAD in Q3 2025. The platform is explicitly designed to counter poor investor behavior, centering on temperament over activity.

Here's a quick look at the scale across the primary revenue-generating segments as of Q3 2025:

Segment Metric	Value (Q3 2025)	Year-over-Year Change
Total Members	2.29 million	6% increase
Assets Under Management (AUM)	$498 million CAD	22% increase
Wealth Revenue	$3.7 million CAD	27% increase
Payments Revenue	$2.4 million CAD	11% increase

Global and European fintechs and corporations needing card issuing services are served through the wholly-owned subsidiary, Carta Worldwide. This business line is now primarily focused outside of Canada, as Mogo ceased payments operations in Canada effective at the end of Q1 2025. The European focus is showing traction.

• Payments Volume (excluding Canada) reached $2.8 billion in Q3 2025.
• Payments Revenue increased 11% year-over-year to $2.4 million CAD in Q3 2025.
• The platform powers next-generation card programs for established corporations and fintech companies, with historical clients including TransferWise.

The subprime consumer lending market in Canada (legacy business line) is being managed with caution due to macroeconomic uncertainty. Management anticipates taking a more cautious approach to loan originations. As a result, interest revenue from the lending business is expected to decrease by approximately 8-10% for the full fiscal year 2025. This signals a deliberate de-emphasis on this segment relative to the growth pillars of wealth and payments.

Finance: draft 13-week cash view by Friday.

Mogo Inc. (MOGO) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that power Mogo Inc.'s operations as of late 2025. Honestly, understanding these costs is key to seeing where the company is putting its capital to work, especially with the push toward AI and platform consolidation.

Technology development and AI integration costs (Mogo 3.0 initiative)

• Technology and development expenses totaled $5.6 million for the six months ended June 30, 2025.
• The Mogo 3.0 initiative is the internal drive to become a fully AI-native company, which involves consolidating platforms and automating workflows.

Sales and marketing expenses for member acquisition and platform growth

• Specific 2025 Sales and Marketing expense figures aren't immediately available in the latest reports.
• The strategy has involved pursuing strategic partnerships to help reduce marketing expenses while maintaining growth focus.

Interest expense on the senior secured credit facility (7% plus SOFR)

• The senior secured credit facility was amended in February 2025 to a lower rate of 7% plus SOFR, down from 8% plus SOFR.
• The latest reported annual interest expense on the credit facility, for the year ended December 31, 2023, was $6,064,000 (in thousands of Canadian dollars).

Personnel and operational costs for the global payments business (Carta)

• Total operating expenses for the third quarter ended September 30, 2025, were $12.4 million.
• Transaction costs, which include transaction processing costs related to the Carta business, were $5.2 million for the three months ended September 30, 2025.

Here's a quick look at some of the most recent, concrete cost-related figures we have for fiscal 2025 (all amounts in thousands of Canadian dollars unless otherwise noted):

Cost Category Detail	Period Ended	Amount (CAD)
Technology and development expenses	June 30, 2025 (Six Months)	5,600
Transaction costs (includes Carta processing)	September 30, 2025 (Three Months)	5,200
Total operating expenses	September 30, 2025 (Three Months)	12,400
Interest expense on credit facility (Historical Benchmark)	December 31, 2023 (Annual)	6,064

The company is clearly prioritizing investment in technology, as seen with the Mogo 3.0 initiative, while managing overall operating expenses, which were flat year-over-year in Q3 2025, even as revenue grew.

Mogo Inc. (MOGO) - Canvas Business Model: Revenue Streams

You're looking at the revenue engine for Mogo Inc. as of late 2025, focusing on the hard numbers from their Q3 2025 report. It's a mix of recurring subscription fees, transaction-based income, and strategic asset realization. Honestly, the shift in focus away from Canadian lending is clear in these figures.

The core platform revenue streams showed solid growth in the third quarter of 2025. Here's the quick math on the two main operational segments:

Revenue Stream Component	Q3 2025 Amount (CAD)	Year-over-Year Growth
Wealth Revenue	$3.7 million	27%
Payments Revenue	$2.4 million	11%
Adjusted Subscription & Services Revenue	$10.3 million	7%

The Adjusted Subscription & Services Revenue hit $10.3 million (CAD) in Q3 2025, representing a 7% increase year-over-year. This stream is seen as durable because it's mostly recurring revenue-based.

Regarding the consumer lending portfolio, Interest Revenue was actually down 5% in the quarter, which management attributed to a new rate cap implemented at the start of the year. Still, it was up slightly on a sequential basis, showing some underlying portfolio growth.

The lending book is strategically expected to shrink as a percentage of the overall business, with future top-line growth intended to come from wealth and payments.

Monetization of strategic investments provided a notable cash boost. Mogo monetized approximately $13.8 million from its investment in WonderFi Technologies Inc. in the preceding quarter, which helped fund other capital allocation priorities.

This capital flexibility was evident as Mogo increased its Bitcoin holdings by over 300% quarter-over-quarter, reaching $4.7 million in Bitcoin by the end of Q3 2025. On a consolidated basis, total cash increased in the quarter by almost $7 million, reflecting the impact of these portfolio monetizations.

You can see the revenue composition breaking down like this:

• Wealth Revenue: $3.7 million, up 27% YoY.
• Payments Revenue: $2.4 million, up 11% YoY.
• Adjusted Subscription & Services Revenue: $10.3 million, up 7% YoY.
• Interest Revenue: Down 5% YoY for the quarter.
• Strategic Investment Proceeds: Realized $13.8 million from WonderFi monetization.

Finance: draft 13-week cash view by Friday.