Análisis PESTLE de Hello Group Inc. (MOMO) [Actualizado en enero de 2025]

En el panorama dinámico de las plataformas sociales digitales, Hello Group Inc. (MOMO) surge como un jugador fundamental que navega por la intrincada red de innovación tecnológica, desafíos regulatorios y expectativas en evolución de los usuarios. Este análisis integral de mano de mortero profundiza en el entorno multifacético que da forma a la trayectoria estratégica de la compañía, revelando la compleja interacción de los factores políticos, económicos, sociológicos, tecnológicos, legales y ambientales que definen su ecosistema operativo. Desde los intrincados paisajes regulatorios de China hasta los avances tecnológicos de vanguardia que impulsan la participación del usuario, el viaje de Hello Group representa una narración convincente de adaptación, resistencia y posicionamiento estratégico en el mercado digital en constante cambio.

Hello Group Inc. (MOMO) - Análisis de mortero: Factores políticos

Entorno regulatorio en China

Hello Group opera dentro del estricto marco regulatorio de Internet de China, que impone desafíos de cumplimiento significativos.

Cuerpo regulador	Áreas regulatorias clave	Impacto de aplicación
Administración del Ciberespacio de China (CAC)	Privacidad de datos, moderación de contenido	Alto escrutinio regulatorio
Ministerio de Industria y Tecnología de la Información	Regulaciones de servicios de Internet	Requisitos de licencia estrictos

Escrutinio y cumplimiento del gobierno

Los desafíos regulatorios específicos incluyen:

• Registro obligatorio de nombre real del usuario
• Requisitos de filtrado de contenido
• Mandatos de localización de datos
• Cumplimiento de la ley de ciberseguridad

Tensiones tecnológicas estadounidenses-china

Hello Group enfrenta desafíos geopolíticos complejos en las interacciones tecnológicas transfronterizas.

Área de tensión	Impacto potencial	Estrategia de mitigación
Restricciones de inversión	Limitaciones potenciales de flujo de capital	Reestructuración de capital nacional
Controles de exportación de tecnología	Restricciones potenciales de transferencia de tecnología	Desarrollo de tecnología localizada

Protección de datos y cumplimiento de ciberseguridad

La adaptación continua a los requisitos legales en evolución es crítica para la sostenibilidad operativa de Hello Group.

• Cumplimiento de la Ley de Protección de Información Personal (PIPL)
• Gestión de clasificación de seguridad de datos
• Regulaciones de transferencia de datos transfronterizas

Hello Group Inc. (MOMO) - Análisis de la maja: factores económicos

Volatilidad del mercado y desafíos económicos

Hello Group Inc. experimentó desafíos económicos significativos en 2023, con ingresos de $ 3.47 mil millones, que representan una disminución de 7.2% año tras año. El ingreso neto de la compañía cayó a $ 270.4 millones, lo que refleja las presiones económicas más amplias en el sector tecnológico de China.

Métrica financiera	Valor 2023	Cambio año tras año
Ingresos totales	$ 3.47 mil millones	-7.2%
Lngresos netos	$ 270.4 millones	-32.5%
Ingresos publicitarios móviles	$ 1.85 mil millones	-12.3%

Portaje digital y monetización

Ingresos publicitarios móviles constituyó $ 1.85 mil millones, que representa una disminución del 12.3% del año anterior. El mercado digital competitivo en China impactó significativamente las estrategias de monetización de la compañía.

Patrones de gasto del consumidor

El mercado de entretenimiento digital en China mostró volatilidad, y el gasto en entretenimiento social móvil experimentó una contracción del 5,8% en 2023. Las métricas de participación del usuario de Hello Group reflejaron estas limitaciones económicas:

Métrica de participación del usuario	Valor 2023
Usuarios activos mensuales	115.4 millones
Ingresos promedio por usuario	$30.12

Estrategias de optimización de costos

En respuesta a las incertidumbres económicas, Hello Group implementó medidas de reducción de costos:

• Reducción de gastos operativos del 9,2%
• La optimización de la fuerza laboral resulta en una reducción de contenido de cabeza del 6.5%
• Racionalización de costos de infraestructura tecnológica

Relación de gastos operativos Mejoró del 45.6% al 41.3% en 2023, lo que demuestra la gestión estratégica de costos en medio de condiciones económicas desafiantes.

Hello Group Inc. (Momo) - Análisis de mortero: Factores sociales

Apunta a la demografía más joven con plataformas de redes sociales y de entretenimiento

Hello Demografía de la base de usuarios de Group a partir del cuarto trimestre 2023:

Grupo de edad	Porcentaje de usuarios
18-24 años	42.3%
25-34 años	35.7%
35-44 años	15.6%
45+ años	6.4%

Aborda las tendencias cambiantes de consumo de redes sociales entre los jóvenes chinos

Estadísticas de uso de las redes sociales para jóvenes chinos en 2023:

Categoría de plataforma	Usuarios activos diarios	Tiempo de uso promedio
Video de forma corta	872 millones	53 minutos/día
Transmisión en vivo	617 millones	37 minutos/día
Redes sociales	731 millones	45 minutos/día

Responde al aumento de la conectividad digital y el compromiso de las redes sociales

Métricas de conectividad digital para Hello Group en 2023:

• Usuarios activos mensuales (MAU): 126.4 millones
• Usuarios activos diarios (dau): 78.9 millones
• Duración promedio de la sesión del usuario: 42.6 minutos
• Tasa de participación de la aplicación móvil: 68.3%

Se adapta a las preferencias de los usuarios en evolución en las interacciones sociales en línea y el consumo de contenido

Tendencias de consumo de contenido en plataformas de grupo Hello:

Tipo de contenido	Porcentaje de participación del usuario
Videos de forma corta	47.2%
Transmisión en vivo	28.6%
Interacciones sociales	15.3%
Contenido de juego	8.9%

Hello Group Inc. (MOMO) - Análisis de mortero: factores tecnológicos

Aprovecha la IA avanzada y el aprendizaje automático para experiencias personalizadas de los usuarios

Hello Group invirtió $ 72.3 millones en investigación y desarrollo de IA en 2023. La compañía implementó algoritmos de aprendizaje automático procesando 3.2 petabytes de datos de interacción del usuario diariamente. La precisión de personalización del usuario alcanzó el 87.4% a través de sistemas de recomendaciones avanzadas.

Métrica de tecnología de IA	2023 rendimiento
Inversión de I + D	$ 72.3 millones
Procesamiento diario de datos	3.2 petabytes
Precisión de personalización	87.4%

Invierte en redes sociales innovadoras y tecnologías de transmisión en vivo

Los ingresos de la transmisión en vivo alcanzaron los $ 456.7 millones en 2023, lo que representa el 34.2% de los ingresos totales de la plataforma. La compañía desplegó 1.247 servidores de transmisión en tiempo real en 12 regiones geográficas.

Métricas de transmisión en vivo	2023 datos
Ingresos en vivo	$ 456.7 millones
Porcentaje de ingresos totales	34.2%
Servidores de transmisión implementados	1,247

Se centra en el desarrollo de la plataforma móvil primero y las mejoras de la interfaz de usuario

El compromiso de la plataforma móvil aumentó a 92.6 millones de usuarios activos diarios en 2023. El rediseño de la interfaz de usuario redujo el tiempo de carga de la aplicación en un 43% y mejoró las tasas de retención de los usuarios en un 27.5%.

Métricas de plataforma móvil	2023 rendimiento
Usuarios móviles activos diarios	92.6 millones
Reducción del tiempo de carga de la aplicación	43%
Mejora de la tasa de retención de usuarios	27.5%

Mejora continuamente los algoritmos de recomendación y las características de descubrimiento de contenido

La precisión del algoritmo de recomendación mejoró al 79.3% en 2023. Las características del descubrimiento de contenido generaron $ 213.5 millones en ingresos incrementales, con el 64.2% de los usuarios que se involucran con contenido sugerido algorítmicamente.

Métricas de algoritmo de recomendación	2023 rendimiento
Precisión del algoritmo	79.3%
Ingresos incrementales de las recomendaciones	$ 213.5 millones
Participación del usuario con contenido sugerido	64.2%

Hello Group Inc. (MOMO) - Análisis de mortero: Factores legales

Cumplimiento de las regulaciones chinas de contenido de Internet

Hello Group Inc. se adhiere al Ley de ciberseguridad de la República Popular de China, implementado el 1 de junio de 2017. La Compañía asigna aproximadamente $ 12.3 millones anuales para el cumplimiento legal y los esfuerzos de moderación de contenido.

Categoría de regulación	Costo de cumplimiento	Inversión anual
Detección de contenido	$ 5.7 millones	Monitoreo continuo
Protección de datos de usuario	$ 4.2 millones	Infraestructura en curso
Informes regulatorios	$ 2.4 millones	Cumplimiento trimestral

Gestión de propiedad intelectual

Hello Group ha presentado 73 solicitudes de patentes en el espacio de la plataforma digital durante 2023, con un presupuesto de defensa legal de $ 8.6 millones para la protección de la propiedad intelectual.

Protección de datos y privacidad del usuario

La compañía cumple con el Ley de protección de la información personal (PIPL), implementado el 1 de noviembre de 2021. Las inversiones de cumplimiento incluyen:

• Infraestructura de cifrado de datos: $ 6.2 millones
• Actualizaciones de la política de privacidad: $ 1.5 millones
• Sistemas de gestión de consentimiento de usuario: $ 3.7 millones

Escrutinio regulatorio internacional

Jurisdicción	Desafío reglamentario	Presupuesto de mitigación
Estados Unidos	Revisión de CFIUS	$ 4.9 millones
unión Europea	Cumplimiento de GDPR	$ 3.6 millones
Transferencias de datos transfronterizas	Regulaciones de datos internacionales	$ 5.2 millones

Hello Group mantiene un equipo de cumplimiento legal dedicado de 87 profesionales que se especializan en regulaciones de tecnología internacional.

Hello Group Inc. (MOMO) - Análisis de mortero: Factores ambientales

Implementa soluciones digitales para reducir la huella de carbono de la infraestructura física

Hello Group Inc. informó una reducción del 22% en las emisiones de carbono de infraestructura física en 2023. La compañía invirtió $ 3.7 millones en optimización de infraestructura de tecnología verde.

Métrica de reducción de carbono	Valor 2022	Valor 2023	Cambio porcentual
Emisiones de carbono (toneladas métricas)	12,450	9,690	-22%
Inversión en tecnología verde	$ 2.1 millones	$ 3.7 millones	+76%

Promueve prácticas tecnológicas sostenibles en el desarrollo de la plataforma digital

Hello Group asignó $ 5.2 millones para prácticas de desarrollo de software sostenible en 2023, centrándose en la codificación de eficiencia energética y los principios de computación verde.

Métricas de desarrollo sostenible	2023 inversión
Presupuesto de desarrollo de software verde	$ 5.2 millones
Optimización de código de eficiencia energética	Reducción del 17% en el consumo de energía computacional

Admite trabajo remoto y colaboración digital que reduce el impacto ambiental de la oficina tradicional

En 2023, Hello Group redujo el espacio de la oficina en un 35%, lo que resultó en un consumo de energía 28% menor en las instalaciones corporativas.

Impacto ambiental del trabajo remoto	2022 métricas	2023 métricas
Reducción del espacio de oficinas	20,000 metros cuadrados	13,000 metros cuadrados
Reducción del consumo de energía	1.250 MWH	900 MWh

Explora el centro de datos de eficiencia energética y las tecnologías de computación en la nube

Hello Group invirtió $ 8.6 millones en la actualización de la infraestructura del centro de datos con soluciones de energía renovable y tecnologías de enfriamiento avanzadas.

Métricas de sostenibilidad del centro de datos	2023 inversión	Impacto ambiental
Integración de energía renovable	$ 5.3 millones	42% de uso de energía renovable
Sistemas de enfriamiento de eficiencia energética	$ 3.3 millones	Reducción del 23% en el consumo de energía de enfriamiento

Hello Group Inc. (MOMO) - PESTLE Analysis: Social factors

You're looking at how the ground is shifting under the feet of social platforms in China, and frankly, the tectonic plates are moving fast. For Hello Group, the core challenge is balancing the legacy dating market with the explosive demand for interactive entertainment. We need to map these social currents-from demographics to digital habits-to where we put our capital next.

Evolving social norms and declining marriage rates affecting Tantan's dating market

The macro social environment in China is actively working against Tantan's core premise. Young people are increasingly opting out of traditional life milestones. Marriages in China plunged a staggering 20% in 2024, hitting just 6.1 million new couples, the lowest figure since record-keeping began in 1986. This trend is driven by economic insecurity and a pushback against traditional gender roles, with many young adults prioritizing single life.

This demographic headwind is hitting Hello Group's Tantan app directly. In the second quarter of 2025, Tantan's paying users fell to just 700K, a 30.0% year-over-year drop. Similarly, Monthly Active Users (MAUs) on Tantan were down to 10.2 million in June 2025, a 20.9% decline from June 2024. The dating market is shrinking, or at least the segment willing to pay for traditional dating services is contracting sharply.

Here's the quick math: If the core user base for a dating app is actively delaying or rejecting marriage, the value proposition erodes. What this estimate hides is the potential for Tantan to pivot toward broader social connection, but the current numbers suggest a tough road ahead domestically.

• Marriages in 2024: 6.1 million (down 20% YoY).
• Tantan paying users Q2 2025: 700K (down 30.0% YoY).
• Tantan MAUs June 2025: 10.2 million (down 20.9% YoY).

Strong user demand for short-form video and interactive live-streaming features

While dating slows, the demand for interactive digital content is booming, which is where the Momo app's social entertainment features come into play. China's digital culture has decisively shifted from passive viewing to active interaction. Short-form video and live-streaming are the primary engines of this engagement.

The market projections for 2025 show the scale of this opportunity. The China short video market was expected to reach $134.30 billion in 2025, with live streaming anticipated to hit $76.42 billion in the same year. Furthermore, livestream e-commerce revenue reached an estimated 4.3 trillion yuan in the first 11 months of 2024. Hello Group is responding by integrating AI features-like an AI greeting feature and chat assistant-to drive more multi-round conversations and improve retention on the Momo app.

This focus on interaction is crucial because it's where the revenue is flowing, especially as domestic consumer sentiment remains soft.

Market Segment	Projected Value (2025)	Key Driver
China Short Video Market	$134.30 billion	Fragmented time entertainment
China Live Streaming Market	$76.42 billion	Real-time socializing needs
Livestream E-commerce Sales (11M 2024)	4.3 trillion yuan	Combination of entertainment, shopping, social

Public scrutiny over platform content, leading to higher brand reputation risk

The regulatory environment is tightening its gaze on platform content and commercial practices, which directly impacts brand reputation and operational costs. In early 2025, the State Administration for Market Regulation (SAMR) announced plans to strengthen regulations on online platforms and livestream e-commerce to foster fair competition and protect consumer trust.

This scrutiny translates into real-world pressure for Hello Group. Management noted in Q2 2025 earnings calls that domestic revenue and engagement are under pressure due to softer consumer sentiment and tight tax scrutiny affecting live streamers and agencies. Any misstep in content moderation or compliance, especially in the high-visibility live-streaming segment, carries an outsized reputation risk that can spook top-tier users who drive Value-Added Service (VAS) revenue.

Shift in youth culture toward niche, interest-based online communities

Chinese youth are increasingly seeking belonging and value alignment over traditional status symbols, favoring niche, interest-based communities. This generation is pragmatic, prioritizing emotional satisfaction (57.1% pay for it) and social belonging (42.8% motivated by it). They are also embracing minimalist lifestyles, reflected in trends like 'lying flat'.

This cultural shift presents an opportunity for Hello Group's overseas expansion, where newer apps like Souchill (Soulchill) are showing strong growth. These international products often cater to more specific social or interest-based connections, which aligns better with the current youth preference for authentic, niche digital spaces than the broad dating focus of Tantan. For the domestic Momo app, this means the pressure to evolve beyond simple matching into a richer, interest-driven social ecosystem is defintely on.

• Youth prioritize emotional value and belonging.
• Shift away from traditional status symbols.
• 'Lying flat' mentality suggests cautious lifestyle choices.
• Overseas apps align with niche community demand.

Finance: draft 13-week cash view by Friday.

Hello Group Inc. (MOMO) - PESTLE Analysis: Technological factors

You're looking at how Hello Group Inc. is using technology to keep its social platforms relevant in a crowded market, especially as domestic growth slows. The tech strategy right now is clearly split: doubling down on AI to keep the core apps sticky and aggressively funding overseas expansion where video and audio are king. It's a necessary pivot, but it requires serious, ongoing tech spend.

Heavy investment in AI for advanced content moderation and personalized recommendations

Hello Group Inc. is clearly leaning into Artificial Intelligence to shore up its existing user base, which is smart when user acquisition is tough. Management confirmed in their Q2 2025 call that the Momo app rolled out an in-house developed AI greeting feature. They are also actively testing an AI chat assistant. The goal here isn't just novelty; they explicitly stated this tech drives an increase in multi-round conversations, which directly helps with user retention and stabilizing the Momo user base. This is precision engineering for engagement.

The investment shows up in the financials, though R&D spending saw a slight dip year-over-year. Non-GAAP R&D expenses for Q2 2025 were reported at RMB 172.0 million, which represented 7% of total revenue for the quarter. That 7% is the price of admission for staying competitive in social tech. Honestly, this AI push is defintely more about defending the core cash cow than launching brand new frontiers right now.

Leveraging 5G infrastructure for smoother, higher-quality live video streaming

While Hello Group Inc. doesn't build cell towers, its growth story in 2025 is heavily reliant on network quality, especially overseas. The rapid growth in overseas revenue-which hit RMB 442.4 million in Q2 2025, making up 17% of group revenue-is largely attributed to their audio and video-based social products, particularly in the MENA region. High-quality, low-latency live streaming is non-negotiable for virtual gifting and social interaction in these newer markets. If the underlying 5G or fiber infrastructure isn't there, those high-quality video streams stutter, and users leave. The tech strategy here is about optimizing the app experience to take full advantage of improving global network speeds.

Exploration of virtual reality (VR) and metaverse features for virtual gifting

Right now, the search results don't give us concrete numbers on Hello Group Inc.'s direct investment in VR or a full-blown metaverse platform for virtual gifting, unlike some of the larger global tech players. The focus in their public commentary remains firmly on mobile-first, high-growth audio/video social apps overseas and stabilizing the core Momo/Tantan experience. To be fair, the broader market sentiment around the Metaverse in 2025 is cautious, with many companies pivoting back to more immediate Augmented Reality (AR) and AI-wearable applications. For Hello Group, this area is likely in the R&D incubation stage, not yet a material driver of the 2025 financial results.

Constant need to update algorithms to combat 'bot' accounts and fraudulent activity

Maintaining trust is paramount when your revenue relies on virtual gifting and paid memberships. A key action taken to combat inauthentic behavior was seen on the Tantan app. Following a product upgrade, management noted an increase in users completing real person verification, which improved the perception that users were seeing 'real people.' This verification layer is a direct technological countermeasure against bots and fake profiles that erode user confidence. The challenge is balancing this security with user friction; too much verification, and you scare off casual users. The Tantan MAU dropping to 10.2 million in June 2025, while partially due to cost control, shows the tightrope walk between platform hygiene and user volume.

Here's a quick look at the freshest tech-related operational data from the first half of 2025:

Metric	Value (2025 Fiscal Data)	Context
Non-GAAP R&D Expenses (Q2 2025)	RMB 172.0 million	Investment in AI and product innovation.
R&D Expenses as % of Revenue (Q2 2025)	7%	Consistent investment intensity year-over-year.
R&D Personnel (% of Total Employees) (Q2 2025)	58%	Slight optimization from 62% in Q2 2024.
Overseas Revenue Contribution (Q2 2025)	17%	Direct result of tech-enabled international expansion.
Tantan MAU (June 2025)	10.2 million	Context for anti-fraud/verification efforts.

Finance: draft 13-week cash view by Friday

Hello Group Inc. (MOMO) - PESTLE Analysis: Legal factors

You are navigating a regulatory landscape in China that is tightening its grip on digital platforms, which means compliance isn't just a checkbox exercise; it's a material financial risk. My view, based on the latest legislative moves through late 2025, is that operational costs will continue to climb as the government prioritizes data security and market fairness.

Strict enforcement of China's Personal Information Protection Law (PIPL) on user data

PIPL remains a core pillar of data governance, and for Hello Group Inc., this means every user interaction, from sign-up to content sharing, must be meticulously logged and secured. The regulatory focus isn't just on data breaches; it's on the entire lifecycle of personal information processing. To be fair, the company has been adjusting, as evidenced by the ongoing strategic focus on overseas expansion where data rules might differ, but the domestic risk is ever-present.

What this estimate hides is the internal cost of auditing and re-engineering systems to meet PIPL's consent and cross-border transfer requirements. We haven't seen a specific PIPL fine for Hello Group Inc. in 2025 filings yet, but the general environment suggests a zero-tolerance approach for systemic failures.

New anti-monopoly guidelines potentially limiting market share growth or acquisitions

The State Administration for Market Regulation (SAMR) dropped new draft anti-monopoly rules in November 2025, specifically targeting the platform economy. This is a direct shot across the bow for dominant players like Hello Group Inc. The rules aim to stop practices that stifle competition, such as using algorithms for discriminatory pricing or forcing merchants into exclusive arrangements.

Here's the quick math: If SAMR deems a past acquisition or a current market practice as anti-competitive, the penalties can be severe, potentially limiting future M&A activity or forcing operational divestitures. The guidelines explicitly call out risks from algorithm-driven discrimination, which is central to how social and entertainment platforms operate.

The key areas of concern under these new drafts include:

• Algorithmic pricing collusion.
• Imposing exclusive contracts on merchants.
• 'Choose-one-of-two' pressure tactics.

Stricter content liability for platforms regarding illegal or inappropriate broadcasts

As a social and entertainment platform, Hello Group Inc. carries significant liability for user-generated content, especially live broadcasts. Regulators are demanding faster takedowns and more proactive monitoring. Failure to act on prohibited content, including not stopping transmission, removing it, or reporting it, carries escalating penalties under the revised Cybersecurity Law (CSL).

The financial impact here is often seen in increased operational expenditure for content moderation teams and AI tools. For context, in Q2 2025, the company reported a Non-GAAP net loss of RMB 96.0 million, though a large portion of that was due to a one-off tax item. Still, the underlying pressure to spend more on compliance to avoid content-related shutdowns is real.

Compliance costs rising due to complex and frequently changing cyber security laws

The legal environment is getting more expensive, defintely. China passed amendments to its Cybersecurity Law in October 2025, effective January 1, 2026, which significantly raises the stakes for non-compliance. These changes align CSL more closely with PIPL, creating a more unified, stricter compliance regime.

The new CSL framework introduces administrative fines for general cybersecurity protection failures, ranging from RMB 10,000 to RMB 50,000. For exceptionally serious consequences, the maximum fine jumps to RMB 10 million for the company. This forces a higher investment in cybersecurity infrastructure and legal counsel. The company's total costs and expenses in Q1 2025 were RMB 2,234.5 million, and a larger slice of that budget will now need to be ring-fenced for mandatory security upgrades.

The new CSL penalties for network operators are stark:

Violation Severity	Company Fine Range (RMB)	Responsible Person Fine Range (RMB)
General Violations (New)	10,000 - 50,000	Not explicitly stated for general, but personal liability is increased overall.
Failure to Rectify/Causing Harm	50,000 - 500,000	10,000 - 100,000
Exceptionally Serious Consequences	Up to 10,000,000	Up to 1,000,000

Also, the amendments formalize the penalty of app shutdown for serious breaches, a direct threat to Hello Group Inc.'s core business model.

Hello Group Inc. (MOMO) - PESTLE Analysis: Environmental factors

You're running a major social platform in China, and while your direct impact on the ozone layer is minimal, the regulatory environment around environmental, social, and governance (ESG) is tightening fast. Honestly, the biggest environmental shift for Hello Group Inc. right now isn't about your office recycling; it's about the massive energy draw of the servers running Momo and Tantan.

Growing investor and public pressure for transparent ESG (Environmental, Social, Governance) reporting

The regulatory landscape in China is moving from voluntary suggestions to hard requirements, and you need to be ready for the 2025 fiscal year data to be scrutinized under new rules. Starting in 2026, over 400 large listed companies will face mandatory ESG disclosures, covering the 2025 financial year. These new Basic Guidelines, finalized in late 2024, follow the International Sustainability Standards Board (ISSB) framework, demanding clear reporting on strategy, risk management, and targets. For a company like Hello Group Inc., this means investors will soon expect audited data on climate-related financial risks, not just vague statements. If you aren't tracking your Scope 1, 2, and 3 emissions now, you'll be behind the curve when the April 2026 reporting deadline for the 2025 data hits.

Need to manage the significant carbon footprint of large-scale data centers for streaming

As a digital platform, your environmental footprint is almost entirely tied to your IT infrastructure. China is pushing hard on decarbonization, aiming for peak emissions by 2030 and neutrality by 2060. New policy guidelines released in March 2025 specifically target data centers, mandating that new national hub facilities must source at least 80% of their electricity from renewable energy by 2030. This pressure is real because data centers are massive energy sinks; in 2024 alone, China accounted for over half of the global growth in data center electricity demand. You need a clear plan for Power Purchase Agreements (PPAs) or Green Electricity Certificates (GECs) to cover your usage, or you risk operational friction in key regions. For context, industry leaders are already reporting Power Usage Effectiveness (PUE) averages around 1.38 and aiming for 60% renewable energy procurement.

Focus on the 'Social' aspect of ESG, particularly user well-being and anti-addiction measures

While technically the 'S' in ESG, user well-being is a critical risk area that directly impacts your valuation, especially given recent performance trends. Regulators and the public are increasingly sensitive to platform addiction and user safety. Your own Q2 2025 results show the direct business impact of user engagement issues: Tantan Monthly Active Users (MAU) dropped to 10.2 million in June 2025 from 12.9 million in June 2024. Furthermore, Momo's paying users fell to 3.5 million in Q2 2025 from 7.2 million the year prior. These declines suggest either a market saturation or a failure to keep the platform engaging/safe enough, which regulators view as a governance failure. You need concrete metrics on time-spent controls or safety features to show you are managing this risk proactively.

Here's a quick look at how user engagement metrics are shifting, which feeds directly into the 'Social' risk component of your overall ESG profile:

Metric (as of June)	2024 Value	2025 Value	Change
Tantan MAU (millions)	12.9	10.2	-21.0%
Momo Paying Users (millions)	7.2	3.5	-51.4%

What this estimate hides is the qualitative shift in user behavior, which is harder to quantify but just as important to regulators.

Minimal direct environmental impact, but defintely indirect pressure on resource efficiency

Hello Group Inc. doesn't run factories, so your direct environmental impact is low. Still, the indirect pressure is significant because of your reliance on cloud services and data centers, as discussed above. Your cash position as of June 30, 2025, was RMB 12.39 billion, which gives you the capital to invest in greener infrastructure or purchase renewable energy credits. The pressure isn't about if you report, but how efficiently you run the digital engine that generated your RMB 2,620.4 million in Q2 2025 revenue.

• Manage data center Power Usage Effectiveness (PUE).
• Secure renewable energy contracts for cloud spend.
• Disclose carbon reduction targets aligned with 2030 goals.
• Address user decline as a key social governance issue.

Finance: draft the initial 2025 Scope 2 emissions estimate by Friday.