Hello Group Inc. (MOMO): Análise de Pestle [Jan-2025 Atualizado]

No cenário dinâmico das plataformas sociais digitais, o Hello Group Inc. (MOMO) surge como um jogador fundamental que navega na intrincada rede de inovação tecnológica, desafios regulatórios e expectativas em evolução do usuário. Essa análise abrangente de pestles investiga profundamente o ambiente multifacetado que molda a trajetória estratégica da empresa, revelando a complexa interação de fatores políticos, econômicos, sociológicos, tecnológicos, legais e ambientais que definem seu ecossistema operacional. Desde as intrincadas paisagens regulatórias da China até os avanços tecnológicos de ponta que impulsionam o envolvimento do usuário, a jornada do Hello Group representa uma narrativa convincente de adaptação, resiliência e posicionamento estratégico no mercado digital em constante mudança.

Hello Group Inc. (MOMO) - Análise de Pestle: Fatores Políticos

Ambiente Regulatório na China

Hello Group opera na rigorosa estrutura regulatória da Internet da China, o que impõe desafios significativos de conformidade.

Órgão regulatório	Principais áreas regulatórias	Impacto de aplicação
Administração do ciberespaço da China (CAC)	Privacidade de dados, moderação de conteúdo	Alto escrutínio regulatório
Ministério da Indústria e Tecnologia da Informação	Regulamentos de Serviços de Internet	Requisitos rígidos de licenciamento

Escrutínio e conformidade do governo

Desafios regulatórios específicos incluem:

• Registro de nome real do usuário obrigatório
• Requisitos de filtragem de conteúdo
• Mandatos de localização de dados
• Conformidade com a lei de segurança cibernética

Tensões de tecnologia americanas-china

Hello Group enfrenta desafios geopolíticos complexos nas interações tecnológicas transfronteiriças.

Área de tensão	Impacto potencial	Estratégia de mitigação
Restrições de investimento	Limitações potenciais de fluxo de capital	Reestruturação de capital doméstico
Controles de exportação de tecnologia	Restrições potenciais de transferência de tecnologia	Desenvolvimento de tecnologia localizada

Proteção de dados e conformidade de segurança cibernética

A adaptação contínua à evolução dos requisitos legais é fundamental para a sustentabilidade operacional do Hello Group.

• Conformidade da Lei de Proteção de Informações Pessoais (PIPL)
• Gerenciamento de classificação de segurança de dados
• Regulamentos transfronteiriços de transferência de dados

Hello Group Inc. (MOMO) - Análise de pilão: Fatores econômicos

Volatilidade do mercado e desafios econômicos

Hello Group Inc. enfrentou desafios econômicos significativos em 2023, com receita de US $ 3,47 bilhões, representando um declínio de 7,2% ano a ano. O lucro líquido da empresa caiu para US $ 270,4 milhões, refletindo as pressões econômicas mais amplas no setor de tecnologia da China.

Métrica financeira	2023 valor	Mudança de ano a ano
Receita total	US $ 3,47 bilhões	-7.2%
Resultado líquido	US $ 270,4 milhões	-32.5%
Receita de publicidade móvel	US $ 1,85 bilhão	-12.3%

Paisagem de publicidade e monetização digital

Receita de publicidade móvel constituiu US $ 1,85 bilhão, representando um declínio de 12,3% em relação ao ano anterior. O mercado digital competitivo na China impactou significativamente as estratégias de monetização da empresa.

Padrões de gastos com consumidores

O mercado de entretenimento digital na China mostrou volatilidade, com os gastos com entretenimento social móvel experimentando uma contração de 5,8% em 2023. As métricas de engajamento do usuário do Hello Group refletiram essas restrições econômicas:

Métrica de engajamento do usuário	2023 valor
Usuários ativos mensais	115,4 milhões
Receita média por usuário	$30.12

Estratégias de otimização de custos

Em resposta a incertezas econômicas, o Hello Group implementou medidas de redução de custos:

• Redução de despesas operacionais de 9,2%
• Otimização da força de trabalho, resultando em redução de 6,5% no número de funcionários
• Racionalização de custos de infraestrutura tecnológica

Índice de despesa operacional melhorou de 45,6% para 41,3% em 2023, demonstrando gerenciamento estratégico de custos em meio a condições econômicas desafiadoras.

Hello Group Inc. (MOMO) - Análise de Pestle: Fatores sociais

Alvo os dados demográficos mais jovens com plataformas de redes sociais e entretenimento

Hello Group User Base Demographics a partir do quarto trimestre 2023:

Faixa etária	Porcentagem de usuários
18-24 anos	42.3%
25-34 anos	35.7%
35-44 anos	15.6%
45 anos ou mais	6.4%

Aborda a mudança de tendências de consumo de mídia social entre jovens chineses

Estatísticas de uso de mídia social para jovens chineses em 2023:

Categoria de plataforma	Usuários ativos diários	Tempo médio de uso
Vídeo de formato curta	872 milhões	53 minutos/dia
Transmissão ao vivo	617 milhões	37 minutos/dia
Redes sociais	731 milhões	45 minutos/dia

Responde ao aumento da conectividade digital e ao engajamento da mídia social

Métricas de conectividade digital para o Hello Group em 2023:

• Usuários ativos mensais (MAU): 126,4 milhões
• Usuários ativos diários (dau): 78,9 milhões
• Duração média da sessão do usuário: 42,6 minutos
• Taxa de envolvimento de aplicativos móveis: 68,3%

Adapta -se às preferências do usuário em evolução nas interações sociais on -line e no consumo de conteúdo

Tendências de consumo de conteúdo nas plataformas Hello Group:

Tipo de conteúdo	Porcentagem de envolvimento do usuário
Vídeos de formato curta	47.2%
Transmissão ao vivo	28.6%
Interações sociais	15.3%
Conteúdo de jogos	8.9%

Hello Group Inc. (MOMO) - Análise de pilão: Fatores tecnológicos

Aproveita a IA avançada e o aprendizado de máquina para experiências personalizadas do usuário

Hello Group investiu US $ 72,3 milhões em pesquisa e desenvolvimento de IA em 2023. A Companhia implantou algoritmos de aprendizado de máquina processando 3.2 petabytes de dados de interação do usuário diariamente. A precisão da personalização do usuário atingiu 87,4% por meio de sistemas de recomendação avançada.

Métrica de tecnologia da IA	2023 desempenho
Investimento de P&D da AI	US $ 72,3 milhões
Processamento de dados diários	3.2 Petabytes
Precisão de personalização	87.4%

Investe em mídias sociais inovadoras e tecnologias de transmissão ao vivo

A receita de transmissão ao vivo atingiu US $ 456,7 milhões em 2023, representando 34,2% da receita total da plataforma. A empresa implantou 1.247 servidores de streaming em tempo real em 12 regiões geográficas.

Métricas de transmissão ao vivo	2023 dados
Receita de transmissão ao vivo	US $ 456,7 milhões
Porcentagem da receita total	34.2%
Servidores de streaming implantados	1,247

Concentra-se no desenvolvimento de plataforma móvel primeiro e melhorias na interface do usuário

O engajamento da plataforma móvel aumentou para 92,6 milhões de usuários ativos diários em 2023. A redefina do usuário Redesenho reduzido o tempo de carregamento do aplicativo em 43% e as taxas de retenção de usuário aprimoradas em 27,5%.

Métricas de plataforma móvel	2023 desempenho
Usuários móveis ativos diários	92,6 milhões
Redução de tempo de carregamento de aplicativo	43%
Melhoria da taxa de retenção de usuários	27.5%

Aumenta continuamente os algoritmos de recomendação e os recursos de descoberta de conteúdo

A precisão do algoritmo de recomendação melhorou para 79,3% em 2023. Os recursos de descoberta de conteúdo geraram US $ 213,5 milhões em receita incremental, com 64,2% dos usuários envolvidos com o conteúdo sugerido por algoritmicamente.

Métricas de algoritmo de recomendação	2023 desempenho
Precisão do algoritmo	79.3%
Receita incremental das recomendações	US $ 213,5 milhões
Engajamento do usuário com conteúdo sugerido	64.2%

Hello Group Inc. (MOMO) - Análise de Pestle: Fatores Legais

Conformidade com os regulamentos de conteúdo da Internet chineses

Hello Group Inc. adere ao Lei de segurança cibernética da República Popular da China, implementado em 1º de junho de 2017. A empresa aloca aproximadamente US $ 12,3 milhões anualmente para esforços de conformidade legal e moderação de conteúdo.

Categoria de regulamentação	Custo de conformidade	Investimento anual
Triagem de conteúdo	US $ 5,7 milhões	Monitoramento contínuo
Proteção de dados do usuário	US $ 4,2 milhões	Infraestrutura em andamento
Relatórios regulatórios	US $ 2,4 milhões	Conformidade trimestral

Gerenciamento de propriedade intelectual

A Hello Group apresentou 73 pedidos de patente no espaço da plataforma digital durante 2023, com um orçamento de defesa legal de US $ 8,6 milhões para proteção de propriedade intelectual.

Proteção de dados e privacidade do usuário

A empresa está em conformidade com o Lei de Proteção de Informações Pessoais (PIPL), implementado em 1º de novembro de 2021. Os investimentos em conformidade incluem:

• Infraestrutura de criptografia de dados: US $ 6,2 milhões
• Atualizações de Política de Privacidade: US $ 1,5 milhão
• Sistemas de gerenciamento de consentimento do usuário: US $ 3,7 milhões

Escrutínio regulatório internacional

Jurisdição	Desafio regulatório	Orçamento de mitigação
Estados Unidos	Revisão do CFIUS	US $ 4,9 milhões
União Europeia	Conformidade do GDPR	US $ 3,6 milhões
Transferências de dados transfronteiriças	Regulamentos de dados internacionais	US $ 5,2 milhões

Hello Group mantém uma equipe de conformidade legal dedicada de 87 profissionais especializados em regulamentos internacionais de tecnologia.

Hello Group Inc. (MOMO) - Análise de Pestle: Fatores Ambientais

Implementa soluções digitais para reduzir a infraestrutura física pegada de carbono

A Hello Group Inc. relatou uma redução de 22% nas emissões de carbono de infraestrutura física em 2023. A Companhia investiu US $ 3,7 milhões em otimização de infraestrutura de tecnologia verde.

Métrica de redução de carbono	2022 Valor	2023 valor	Variação percentual
Emissões de carbono (toneladas métricas)	12,450	9,690	-22%
Investimento em tecnologia verde	US $ 2,1 milhões	US $ 3,7 milhões	+76%

Promove práticas de tecnologia sustentável no desenvolvimento da plataforma digital

Olá, o grupo alocou US $ 5,2 milhões para práticas sustentáveis ​​de desenvolvimento de software em 2023, concentrando-se em princípios de codificação com eficiência energética e computação verde.

Métricas de desenvolvimento sustentável	2023 Investimento
Orçamento de desenvolvimento de software verde	US $ 5,2 milhões
Otimização de código com eficiência energética	Redução de 17% no consumo de energia computacional

Suporta trabalho remoto e colaboração digital, reduzindo o impacto ambiental tradicional do escritório

Em 2023, o Hello Group reduziu o espaço do escritório em 35%, resultando em 28% de menor consumo de energia nas instalações corporativas.

Trabalho remoto impacto ambiental	2022 Métricas	2023 Métricas
Redução de espaço para escritórios	20.000 metros quadrados	13.000 metros quadrados
Redução do consumo de energia	1.250 mwh	900 mwh

Explora as tecnologias de data center e com computação em nuvem com eficiência energética

Hello Group investiu US $ 8,6 milhões na atualização da infraestrutura de data center com soluções de energia renovável e tecnologias avançadas de refrigeração.

Métricas de sustentabilidade do data center	2023 Investimento	Impacto ambiental
Integração de energia renovável	US $ 5,3 milhões	42% de uso de energia renovável
Sistemas de refrigeração com eficiência energética	US $ 3,3 milhões	Redução de 23% no consumo de energia de resfriamento

Hello Group Inc. (MOMO) - PESTLE Analysis: Social factors

You're looking at how the ground is shifting under the feet of social platforms in China, and frankly, the tectonic plates are moving fast. For Hello Group, the core challenge is balancing the legacy dating market with the explosive demand for interactive entertainment. We need to map these social currents-from demographics to digital habits-to where we put our capital next.

Evolving social norms and declining marriage rates affecting Tantan's dating market

The macro social environment in China is actively working against Tantan's core premise. Young people are increasingly opting out of traditional life milestones. Marriages in China plunged a staggering 20% in 2024, hitting just 6.1 million new couples, the lowest figure since record-keeping began in 1986. This trend is driven by economic insecurity and a pushback against traditional gender roles, with many young adults prioritizing single life.

This demographic headwind is hitting Hello Group's Tantan app directly. In the second quarter of 2025, Tantan's paying users fell to just 700K, a 30.0% year-over-year drop. Similarly, Monthly Active Users (MAUs) on Tantan were down to 10.2 million in June 2025, a 20.9% decline from June 2024. The dating market is shrinking, or at least the segment willing to pay for traditional dating services is contracting sharply.

Here's the quick math: If the core user base for a dating app is actively delaying or rejecting marriage, the value proposition erodes. What this estimate hides is the potential for Tantan to pivot toward broader social connection, but the current numbers suggest a tough road ahead domestically.

• Marriages in 2024: 6.1 million (down 20% YoY).
• Tantan paying users Q2 2025: 700K (down 30.0% YoY).
• Tantan MAUs June 2025: 10.2 million (down 20.9% YoY).

Strong user demand for short-form video and interactive live-streaming features

While dating slows, the demand for interactive digital content is booming, which is where the Momo app's social entertainment features come into play. China's digital culture has decisively shifted from passive viewing to active interaction. Short-form video and live-streaming are the primary engines of this engagement.

The market projections for 2025 show the scale of this opportunity. The China short video market was expected to reach $134.30 billion in 2025, with live streaming anticipated to hit $76.42 billion in the same year. Furthermore, livestream e-commerce revenue reached an estimated 4.3 trillion yuan in the first 11 months of 2024. Hello Group is responding by integrating AI features-like an AI greeting feature and chat assistant-to drive more multi-round conversations and improve retention on the Momo app.

This focus on interaction is crucial because it's where the revenue is flowing, especially as domestic consumer sentiment remains soft.

Market Segment	Projected Value (2025)	Key Driver
China Short Video Market	$134.30 billion	Fragmented time entertainment
China Live Streaming Market	$76.42 billion	Real-time socializing needs
Livestream E-commerce Sales (11M 2024)	4.3 trillion yuan	Combination of entertainment, shopping, social

Public scrutiny over platform content, leading to higher brand reputation risk

The regulatory environment is tightening its gaze on platform content and commercial practices, which directly impacts brand reputation and operational costs. In early 2025, the State Administration for Market Regulation (SAMR) announced plans to strengthen regulations on online platforms and livestream e-commerce to foster fair competition and protect consumer trust.

This scrutiny translates into real-world pressure for Hello Group. Management noted in Q2 2025 earnings calls that domestic revenue and engagement are under pressure due to softer consumer sentiment and tight tax scrutiny affecting live streamers and agencies. Any misstep in content moderation or compliance, especially in the high-visibility live-streaming segment, carries an outsized reputation risk that can spook top-tier users who drive Value-Added Service (VAS) revenue.

Shift in youth culture toward niche, interest-based online communities

Chinese youth are increasingly seeking belonging and value alignment over traditional status symbols, favoring niche, interest-based communities. This generation is pragmatic, prioritizing emotional satisfaction (57.1% pay for it) and social belonging (42.8% motivated by it). They are also embracing minimalist lifestyles, reflected in trends like 'lying flat'.

This cultural shift presents an opportunity for Hello Group's overseas expansion, where newer apps like Souchill (Soulchill) are showing strong growth. These international products often cater to more specific social or interest-based connections, which aligns better with the current youth preference for authentic, niche digital spaces than the broad dating focus of Tantan. For the domestic Momo app, this means the pressure to evolve beyond simple matching into a richer, interest-driven social ecosystem is defintely on.

• Youth prioritize emotional value and belonging.
• Shift away from traditional status symbols.
• 'Lying flat' mentality suggests cautious lifestyle choices.
• Overseas apps align with niche community demand.

Finance: draft 13-week cash view by Friday.

Hello Group Inc. (MOMO) - PESTLE Analysis: Technological factors

You're looking at how Hello Group Inc. is using technology to keep its social platforms relevant in a crowded market, especially as domestic growth slows. The tech strategy right now is clearly split: doubling down on AI to keep the core apps sticky and aggressively funding overseas expansion where video and audio are king. It's a necessary pivot, but it requires serious, ongoing tech spend.

Heavy investment in AI for advanced content moderation and personalized recommendations

Hello Group Inc. is clearly leaning into Artificial Intelligence to shore up its existing user base, which is smart when user acquisition is tough. Management confirmed in their Q2 2025 call that the Momo app rolled out an in-house developed AI greeting feature. They are also actively testing an AI chat assistant. The goal here isn't just novelty; they explicitly stated this tech drives an increase in multi-round conversations, which directly helps with user retention and stabilizing the Momo user base. This is precision engineering for engagement.

The investment shows up in the financials, though R&D spending saw a slight dip year-over-year. Non-GAAP R&D expenses for Q2 2025 were reported at RMB 172.0 million, which represented 7% of total revenue for the quarter. That 7% is the price of admission for staying competitive in social tech. Honestly, this AI push is defintely more about defending the core cash cow than launching brand new frontiers right now.

Leveraging 5G infrastructure for smoother, higher-quality live video streaming

While Hello Group Inc. doesn't build cell towers, its growth story in 2025 is heavily reliant on network quality, especially overseas. The rapid growth in overseas revenue-which hit RMB 442.4 million in Q2 2025, making up 17% of group revenue-is largely attributed to their audio and video-based social products, particularly in the MENA region. High-quality, low-latency live streaming is non-negotiable for virtual gifting and social interaction in these newer markets. If the underlying 5G or fiber infrastructure isn't there, those high-quality video streams stutter, and users leave. The tech strategy here is about optimizing the app experience to take full advantage of improving global network speeds.

Exploration of virtual reality (VR) and metaverse features for virtual gifting

Right now, the search results don't give us concrete numbers on Hello Group Inc.'s direct investment in VR or a full-blown metaverse platform for virtual gifting, unlike some of the larger global tech players. The focus in their public commentary remains firmly on mobile-first, high-growth audio/video social apps overseas and stabilizing the core Momo/Tantan experience. To be fair, the broader market sentiment around the Metaverse in 2025 is cautious, with many companies pivoting back to more immediate Augmented Reality (AR) and AI-wearable applications. For Hello Group, this area is likely in the R&D incubation stage, not yet a material driver of the 2025 financial results.

Constant need to update algorithms to combat 'bot' accounts and fraudulent activity

Maintaining trust is paramount when your revenue relies on virtual gifting and paid memberships. A key action taken to combat inauthentic behavior was seen on the Tantan app. Following a product upgrade, management noted an increase in users completing real person verification, which improved the perception that users were seeing 'real people.' This verification layer is a direct technological countermeasure against bots and fake profiles that erode user confidence. The challenge is balancing this security with user friction; too much verification, and you scare off casual users. The Tantan MAU dropping to 10.2 million in June 2025, while partially due to cost control, shows the tightrope walk between platform hygiene and user volume.

Here's a quick look at the freshest tech-related operational data from the first half of 2025:

Metric	Value (2025 Fiscal Data)	Context
Non-GAAP R&D Expenses (Q2 2025)	RMB 172.0 million	Investment in AI and product innovation.
R&D Expenses as % of Revenue (Q2 2025)	7%	Consistent investment intensity year-over-year.
R&D Personnel (% of Total Employees) (Q2 2025)	58%	Slight optimization from 62% in Q2 2024.
Overseas Revenue Contribution (Q2 2025)	17%	Direct result of tech-enabled international expansion.
Tantan MAU (June 2025)	10.2 million	Context for anti-fraud/verification efforts.

Finance: draft 13-week cash view by Friday

Hello Group Inc. (MOMO) - PESTLE Analysis: Legal factors

You are navigating a regulatory landscape in China that is tightening its grip on digital platforms, which means compliance isn't just a checkbox exercise; it's a material financial risk. My view, based on the latest legislative moves through late 2025, is that operational costs will continue to climb as the government prioritizes data security and market fairness.

Strict enforcement of China's Personal Information Protection Law (PIPL) on user data

PIPL remains a core pillar of data governance, and for Hello Group Inc., this means every user interaction, from sign-up to content sharing, must be meticulously logged and secured. The regulatory focus isn't just on data breaches; it's on the entire lifecycle of personal information processing. To be fair, the company has been adjusting, as evidenced by the ongoing strategic focus on overseas expansion where data rules might differ, but the domestic risk is ever-present.

What this estimate hides is the internal cost of auditing and re-engineering systems to meet PIPL's consent and cross-border transfer requirements. We haven't seen a specific PIPL fine for Hello Group Inc. in 2025 filings yet, but the general environment suggests a zero-tolerance approach for systemic failures.

New anti-monopoly guidelines potentially limiting market share growth or acquisitions

The State Administration for Market Regulation (SAMR) dropped new draft anti-monopoly rules in November 2025, specifically targeting the platform economy. This is a direct shot across the bow for dominant players like Hello Group Inc. The rules aim to stop practices that stifle competition, such as using algorithms for discriminatory pricing or forcing merchants into exclusive arrangements.

Here's the quick math: If SAMR deems a past acquisition or a current market practice as anti-competitive, the penalties can be severe, potentially limiting future M&A activity or forcing operational divestitures. The guidelines explicitly call out risks from algorithm-driven discrimination, which is central to how social and entertainment platforms operate.

The key areas of concern under these new drafts include:

• Algorithmic pricing collusion.
• Imposing exclusive contracts on merchants.
• 'Choose-one-of-two' pressure tactics.

Stricter content liability for platforms regarding illegal or inappropriate broadcasts

As a social and entertainment platform, Hello Group Inc. carries significant liability for user-generated content, especially live broadcasts. Regulators are demanding faster takedowns and more proactive monitoring. Failure to act on prohibited content, including not stopping transmission, removing it, or reporting it, carries escalating penalties under the revised Cybersecurity Law (CSL).

The financial impact here is often seen in increased operational expenditure for content moderation teams and AI tools. For context, in Q2 2025, the company reported a Non-GAAP net loss of RMB 96.0 million, though a large portion of that was due to a one-off tax item. Still, the underlying pressure to spend more on compliance to avoid content-related shutdowns is real.

Compliance costs rising due to complex and frequently changing cyber security laws

The legal environment is getting more expensive, defintely. China passed amendments to its Cybersecurity Law in October 2025, effective January 1, 2026, which significantly raises the stakes for non-compliance. These changes align CSL more closely with PIPL, creating a more unified, stricter compliance regime.

The new CSL framework introduces administrative fines for general cybersecurity protection failures, ranging from RMB 10,000 to RMB 50,000. For exceptionally serious consequences, the maximum fine jumps to RMB 10 million for the company. This forces a higher investment in cybersecurity infrastructure and legal counsel. The company's total costs and expenses in Q1 2025 were RMB 2,234.5 million, and a larger slice of that budget will now need to be ring-fenced for mandatory security upgrades.

The new CSL penalties for network operators are stark:

Violation Severity	Company Fine Range (RMB)	Responsible Person Fine Range (RMB)
General Violations (New)	10,000 - 50,000	Not explicitly stated for general, but personal liability is increased overall.
Failure to Rectify/Causing Harm	50,000 - 500,000	10,000 - 100,000
Exceptionally Serious Consequences	Up to 10,000,000	Up to 1,000,000

Also, the amendments formalize the penalty of app shutdown for serious breaches, a direct threat to Hello Group Inc.'s core business model.

Hello Group Inc. (MOMO) - PESTLE Analysis: Environmental factors

You're running a major social platform in China, and while your direct impact on the ozone layer is minimal, the regulatory environment around environmental, social, and governance (ESG) is tightening fast. Honestly, the biggest environmental shift for Hello Group Inc. right now isn't about your office recycling; it's about the massive energy draw of the servers running Momo and Tantan.

Growing investor and public pressure for transparent ESG (Environmental, Social, Governance) reporting

The regulatory landscape in China is moving from voluntary suggestions to hard requirements, and you need to be ready for the 2025 fiscal year data to be scrutinized under new rules. Starting in 2026, over 400 large listed companies will face mandatory ESG disclosures, covering the 2025 financial year. These new Basic Guidelines, finalized in late 2024, follow the International Sustainability Standards Board (ISSB) framework, demanding clear reporting on strategy, risk management, and targets. For a company like Hello Group Inc., this means investors will soon expect audited data on climate-related financial risks, not just vague statements. If you aren't tracking your Scope 1, 2, and 3 emissions now, you'll be behind the curve when the April 2026 reporting deadline for the 2025 data hits.

Need to manage the significant carbon footprint of large-scale data centers for streaming

As a digital platform, your environmental footprint is almost entirely tied to your IT infrastructure. China is pushing hard on decarbonization, aiming for peak emissions by 2030 and neutrality by 2060. New policy guidelines released in March 2025 specifically target data centers, mandating that new national hub facilities must source at least 80% of their electricity from renewable energy by 2030. This pressure is real because data centers are massive energy sinks; in 2024 alone, China accounted for over half of the global growth in data center electricity demand. You need a clear plan for Power Purchase Agreements (PPAs) or Green Electricity Certificates (GECs) to cover your usage, or you risk operational friction in key regions. For context, industry leaders are already reporting Power Usage Effectiveness (PUE) averages around 1.38 and aiming for 60% renewable energy procurement.

Focus on the 'Social' aspect of ESG, particularly user well-being and anti-addiction measures

While technically the 'S' in ESG, user well-being is a critical risk area that directly impacts your valuation, especially given recent performance trends. Regulators and the public are increasingly sensitive to platform addiction and user safety. Your own Q2 2025 results show the direct business impact of user engagement issues: Tantan Monthly Active Users (MAU) dropped to 10.2 million in June 2025 from 12.9 million in June 2024. Furthermore, Momo's paying users fell to 3.5 million in Q2 2025 from 7.2 million the year prior. These declines suggest either a market saturation or a failure to keep the platform engaging/safe enough, which regulators view as a governance failure. You need concrete metrics on time-spent controls or safety features to show you are managing this risk proactively.

Here's a quick look at how user engagement metrics are shifting, which feeds directly into the 'Social' risk component of your overall ESG profile:

Metric (as of June)	2024 Value	2025 Value	Change
Tantan MAU (millions)	12.9	10.2	-21.0%
Momo Paying Users (millions)	7.2	3.5	-51.4%

What this estimate hides is the qualitative shift in user behavior, which is harder to quantify but just as important to regulators.

Minimal direct environmental impact, but defintely indirect pressure on resource efficiency

Hello Group Inc. doesn't run factories, so your direct environmental impact is low. Still, the indirect pressure is significant because of your reliance on cloud services and data centers, as discussed above. Your cash position as of June 30, 2025, was RMB 12.39 billion, which gives you the capital to invest in greener infrastructure or purchase renewable energy credits. The pressure isn't about if you report, but how efficiently you run the digital engine that generated your RMB 2,620.4 million in Q2 2025 revenue.

• Manage data center Power Usage Effectiveness (PUE).
• Secure renewable energy contracts for cloud spend.
• Disclose carbon reduction targets aligned with 2030 goals.
• Address user decline as a key social governance issue.

Finance: draft the initial 2025 Scope 2 emissions estimate by Friday.