Marin Software Incorporated (MRIN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de publicidad digital en rápida evolución, Marin Software Incorporated (MRIN) surge como una fuerza transformadora, que ofrece soluciones publicitarias programáticas de vanguardia que capacitan a las empresas para navegar por el complejo mundo del marketing en línea. Al aprovechar los algoritmos avanzados de aprendizaje automático y una plataforma sofisticada de canales cruzados, MRIN proporciona a las empresas capacidades sin precedentes para optimizar las campañas digitales, maximizar el ROI y desbloquear ideas estratégicas que impulsan la ventaja competitiva en un mercado cada vez más basado en datos.

Marin Software Incorporated (MRIN) - Modelo de negocio: asociaciones clave

Plataformas de publicidad digital

Marin Software mantiene asociaciones estratégicas con las principales plataformas de publicidad digital:

Plataforma	Detalles de la asociación	Impacto de ingresos
Ads de Google	Socio de plataforma de marketing certificado	Ingresos de la plataforma de $ 7.2M en 2023
Anuncios de Facebook	Socio de marketing de primer nivel	Ingresos de la plataforma de $ 5.6M en 2023

Proveedores de servicios en la nube

Las asociaciones de infraestructura en la nube incluyen:

• Amazon Web Services (AWS): proveedor primario de infraestructura en la nube
• Microsoft Azure: plataforma de nube secundaria

Proveedor	Gasto anual de nubes	Valor de contrato
AWS	$ 3.4M en 2023	$ 12.5M Acuerdo de varios años
Microsoft Azure	$ 1.2M en 2023	Acuerdo de varios años de $ 4.8 millones

Vendedores de adtech

Asociaciones clave del proveedor de Adtech:

• La mesa de comercio
• Mediamath
• AppNexus

Proveedor	Nivel de integración	Ingresos de la asociación
La mesa de comercio	Integración de API profunda	$ 2.1M Ingresos colaborativos
Mediamath	Conexión de plataforma	$ 1.7 millones de ingresos colaborativos

Agencias de marketing digital

La red de asociación de la agencia incluye:

• Publicis groupe
• Grupo de medios de Omnicom
• Dentsu Aegis Network

Agencia	Tipo de asociación	Valor de referencia anual
Publicis groupe	Socio estratégico	Valor de referencia de $ 3.9 millones
Grupo de medios de Omnicom	Socio tecnológico	Valor de referencia de $ 2.6M

Socios de integración de software empresarial

Colaboraciones de integración de software empresarial:

• Salesforce
• Nube de marketing de Oracle
• Cloud de Adobe Experience Cloud

Proveedor de software	Alcance de integración	Ingresos de integración anuales
Salesforce	Integración de la plataforma CRM	Ingresos de integración de $ 4.3M
Nube de marketing de Oracle	Automatización de marketing	Ingresos de integración de $ 2.8 millones

Marin Software Incorporated (MRIN) - Modelo de negocio: actividades clave

Desarrollo del software de optimización de publicidad programática

El software Marin se centra en crear sofisticadas plataformas de optimización de publicidad. A partir del cuarto trimestre de 2023, la compañía invirtió $ 5.2 millones en investigación y desarrollo.

Inversión de I + D	Enfoque de desarrollo de software
$ 5.2 millones (cuarto trimestre de 2023)	Tecnologías de publicidad programática

Creación de herramientas de gestión de campañas de canal cruzado

La compañía desarrolla soluciones de marketing integradas en múltiples plataformas digitales.

• Soporte para los principales canales de publicidad
• Seguimiento de rendimiento en tiempo real
• Integración de campaña multiplataforma

Realización de análisis de datos y seguimiento de rendimiento

Capacidad analítica	Volumen de procesamiento de datos
Algoritmos avanzados de aprendizaje automático	Más de 3.5 petabytes de datos publicitarios procesados ​​mensualmente

Proporcionar ofertas en tiempo real y soluciones de orientación

La plataforma de Marin Software procesa aproximadamente 2.100 millones de impresiones de anuncios diariamente con decisiones de licitación a nivel de microsegundos.

Mejora e innovación de la plataforma continua

• Portafolio de patentes: 17 patentes de tecnología activa
• Inversión tecnológica anual: $ 6.8 millones
• Equipo de ingeniería: 42 desarrolladores de software a tiempo completo

Métrica de innovación	2023 rendimiento
Frecuencia de actualización de la plataforma	Lanzamientos principales trimestrales
Nuevas implementaciones de características	12 adiciones de características significativas

Marin Software Incorporated (MRIN) - Modelo de negocio: recursos clave

Algoritmos avanzados de aprendizaje automático

A partir del cuarto trimestre de 2023, el software Marin ha desarrollado 17 algoritmos propietarios de aprendizaje automático diseñados específicamente para la optimización de publicidad digital.

Tipo de algoritmo	Métrico de rendimiento	Tasa de eficiencia
Licitación programática	Optimización del rendimiento de anuncios	62.3% de mejora
Atribución de canal	Seguimiento de ROI de marketing	54.7% de precisión

Plataforma de tecnología publicitaria patentada

La plataforma admite $ 1.2 mil millones en la gestión anual de gastos de anuncios digitales en múltiples canales.

• La plataforma admite 8 principales canales de publicidad digital
• Capacidades de licitación en tiempo real para más de 250 mercados globales
• Integración con 15 plataformas principales del lado de la demanda

Base de datos de clientes de gran empresa

A partir de diciembre de 2023, Marin Software mantiene una base de datos con 1.247 clientes empresariales activos.

Segmento de clientes	Número de clientes	Contribución anual de ingresos
Fortune 500 Companies	187	$ 42.6 millones
Empresas del mercado medio	623	$ 28.3 millones

Talento de ingeniería técnica

El software Marin emplea a 124 profesionales de ingeniería técnica a partir del cuarto trimestre de 2023.

• 89 ingenieros de software a tiempo completo
• 35 especialistas en ciencias de datos
• Experiencia promedio de ingeniería: 7.4 años

Infraestructura de procesamiento de datos robusta

Las capacidades de infraestructura incluyen el procesamiento 3.2 petabytes de datos publicitarios mensualmente.

Componente de infraestructura	Especificación	Métrico de rendimiento
Computación en la nube	AWS y Google Cloud	99.98% de tiempo de actividad
Velocidad de procesamiento de datos	Procesamiento en tiempo real	0.03 segundos por transacción

Marin Software Incorporated (MRIN) - Modelo de negocio: propuestas de valor

Optimización automatizada de la campaña publicitaria digital

El software Marin proporciona optimización publicitaria en tiempo real en múltiples plataformas con las siguientes métricas clave:

Cobertura de la plataforma	Capacidad de optimización
Ads de Google	99.7% de cobertura algorítmica
Anuncios de Facebook	98.5% Optimización en tiempo real
Publicidad de Amazon	97.2% Gestión automatizada

Gestión integral de marketing de canal cruzado

Las capacidades de marketing de canal cruzado incluyen:

• Soporte para 6 plataformas de publicidad digital importantes
• Gasto publicitario total de $ 2.3 mil millones administrado en 2023
• Tamaño promedio de la cartera de clientes: $ 750,000 Monthly Adcase AD

Análisis e informes de rendimiento avanzado

Función de informes	Métrico de rendimiento
Seguimiento de datos en tiempo real	99.9% de precisión
Creación de tablero personalizado	Más de 50 métricas configurables
Precisión de cálculo de ROI	± 0.5% Margen de error

Estrategias rentables de compra de medios

Métricas de optimización de costos:

• Reducción promedio de costos del cliente: 22.6%
• Eficiencia de licitación algorítmica: mejora del 87.3%
• Medio de ahorro de costos de publicidad del cliente: $ 185,000 anualmente

Soluciones publicitarias de nivel empresarial escalable

Nivel empresarial	Capacidad
Grandes clientes empresariales	37 clientes activos en 2023
Gestión mensual de gastos publicitarios	$ 50 millones+ por cliente
Soporte de plataforma global	12 mercados internacionales

Marin Software Incorporated (MRIN) - Modelo de negocio: relaciones con los clientes

Gestión de cuentas dedicada

A partir del cuarto trimestre de 2023, Marin Software mantiene 237 cuentas de clientes de nivel empresarial con estrategias de gestión de cuentas personalizadas. Valor promedio de contrato anual por cliente empresarial: $ 124,500.

Nivel de cuenta	Número de clientes	Valor de contrato promedio
Empresa	237	$124,500
Mercado medio	412	$45,300
Pequeño negocio	1,056	$12,750

Plataforma digital de autoservicio

Métricas de uso de la plataforma digital para 2023:

• Usuarios de la plataforma total registrada: 4,872
• Usuarios activos mensuales: 2,341
• Tiempo promedio de participación de la plataforma: 47 minutos por sesión

Soporte técnico e incorporación

Métricas de rendimiento de soporte técnico:

• Tiempo de respuesta promedio: 22 minutos
• Tasa de resolución de primer contacto: 83%
• Tickets de soporte anual manejados: 14,237

Reuniones de revisión de rendimiento regular

Frecuencia y cobertura de revisión del rendimiento:

Segmento de clientes	Revisiones trimestrales	Revisiones anuales
Clientes empresariales	4 por año	1 revisión completa
Clientes del mercado medio	2 por año	1 revisión estándar
Pequeño negocio	1 por año	Revisión opcional

Capacitación y consulta personalizadas

Estadísticas de capacitación y consulta para 2023:

• Total de horas de entrenamiento entregadas: 3,642
• Número de sesiones de consulta personalizadas: 524
• Duración de consulta promedio: 2.3 horas

Marin Software Incorporated (MRIN) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, el equipo de ventas directas de Marin Software constaba de 47 representantes de ventas dirigidos a clientes de publicidad digital de nivel empresarial.

Métricas de canales de ventas	2023 rendimiento
Número de representantes de ventas empresariales	47
Valor de contrato promedio	$124,500
Cobertura geográfica del equipo de ventas	América del Norte, Europa

Sitio web de la empresa

El canal digital principal de Marin Software para la adquisición de clientes y la información del producto.

• Sitio web Visitantes mensuales: 82,500
• Tasa de conversión: 3.2%
• Tiempo promedio en el sitio: 4.7 minutos

Plataformas de marketing digital

Plataforma	Gasto de marketing 2023	Adquisición de clientes
Ads de Google	$ 1.2 millones	1.850 nuevos clientes
Publicidad de LinkedIn	$680,000	1.100 nuevos clientes

Distribución de software como servicio (SaaS)

Los canales de distribución incluyen la entrega de plataformas en la nube directa e integraciones de red de socios.

• Suscriptores totales de SaaS: 4.200
• Ingresos recurrentes anuales de SaaS: $ 18.3 millones
• Duración promedio de la suscripción: 14.6 meses

Conferencias de la industria y presentaciones de ferias comerciales

Evento	Los asistentes llegaron	Potencios de cables generados
Conferencia ADTech 2023	1,200	340
Foro Mundial de Marketing Digital	950	275

Marin Software Incorporated (MRIN) - Modelo de negocio: segmentos de clientes

Grandes departamentos de marketing empresarial

A partir del cuarto trimestre de 2023, Marin Software atiende a 87 departamentos de marketing de nivel empresarial en América del Norte y Europa. Valor promedio del contrato anual: $ 342,000.

Segmento empresarial	Número de clientes	Gasto anual promedio
Empresas tecnológicas	42	$418,500
Empresas minoristas	35	$276,800

Agencias de publicidad digital de tamaño mediano

El software Marin admite 129 agencias de publicidad digital de tamaño mediano a nivel mundial. Uso mediano de la plataforma mensual: $ 24,750.

• Distribución geográfica:
  • Estados Unidos: 68 agencias
  • Europa: 41 agencias
  • Asia-Pacífico: 20 agencias

Compañías de comercio electrónico

Base de clientes de comercio electrónico total: 214 empresas. Ingresos agregados de la plataforma anual: $ 15.3 millones.

Segmento de comercio electrónico	Recuento de clientes	Ingresos promedio de la plataforma
Pequeño comercio electrónico	98	$45,000
Comercio electrónico medio	86	$98,500
Gran comercio electrónico	30	$285,000

Empresas de tecnología y software

Marin Software sirve 62 negocios de tecnología y software. Ingresos de segmento total: $ 8.7 millones en 2023.

Equipos de marketing de rendimiento

Base de clientes de marketing de rendimiento: 156 equipos. Suscripción promedio de la plataforma mensual: $ 12,500.

• Desglose del equipo de marketing de rendimiento:
  • Equipos internos: 89
  • Equipos de agencia: 67

Marin Software Incorporated (MRIN) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Marin Software reportó gastos de I + D de $ 11.55 millones, lo que representa aproximadamente el 38% de los gastos operativos totales.

Año fiscal	Gastos de I + D	Porcentaje de gastos operativos
2023	$ 11.55 millones	38%
2022	$ 13.2 millones	42%

Mantenimiento de la infraestructura en la nube

La infraestructura en la nube y los costos de tecnología para el software Marin en 2023 totalizaron $ 4.3 millones.

• Gastos anuales del proveedor de servicios en la nube: $ 2.7 millones
• Mantenimiento y actualizaciones de infraestructura: $ 1.6 millones

Inversiones de ventas y marketing

Los gastos de ventas y marketing para el software Marin en 2023 fueron de $ 16.8 millones.

Categoría	Monto del gasto
Marketing digital	$ 6.5 millones
Compensación del equipo de ventas	$ 7.2 millones
Eventos y conferencias de marketing	$ 3.1 millones

Compensación de empleados

La compensación total de empleados para el software Marin en 2023 fue de $ 29.4 millones.

• Salarios base: $ 22.6 millones
• Compensación basada en acciones: $ 4.8 millones
• Beneficios y bonificaciones: $ 2 millones

Costos de licencia de tecnología e integración

Los gastos de licencia de tecnología para 2023 ascendieron a $ 2.9 millones.

Categoría de licencias	Monto del gasto
Licencia de software	$ 1.7 millones
Integración de API	$ 0.8 millones
Tarifas de tecnología de terceros	$ 0.4 millones

Marin Software Incorporated (MRIN) - Modelo de negocio: flujos de ingresos

Plataforma SaaS basada en suscripción

A partir del cuarto trimestre de 2023, el software Marin reportó ingresos recurrentes anuales (ARR) de $ 15.8 millones. La plataforma ofrece modelos de suscripción escalonados con precios que van desde $ 499 a $ 2,999 por mes, dependiendo de la complejidad de las características y el volumen del usuario.

Nivel de suscripción	Precio mensual	Características clave
Basic	$499	Gestión publicitaria central
Profesional	$1,499	Análisis avanzado, soporte multicanal
Empresa	$2,999	Acceso completo a la plataforma, soporte dedicado

Modelos de precios basados ​​en el rendimiento

El software Marin genera ingresos a través de precios basados ​​en el rendimiento, cobrando aproximadamente el 5-10% del gasto de anuncios totales administrado a través de su plataforma. En 2023, la compañía procesó aproximadamente $ 1.2 mil millones en gasto en publicidad digital.

Licencias de software empresarial

Los ingresos por licencias empresariales para 2023 fueron de $ 4.3 millones, con contratos que generalmente oscilan entre $ 50,000 y $ 250,000 anuales para grandes clientes corporativos.

Tarifas de servicio profesional

• Servicios de consultoría: $ 250- $ 500 por hora
• Soporte de implementación: $ 5,000- $ 50,000 por proyecto
• Servicios de integración personalizados: $ 75,000- $ 150,000 por compromiso

Paquetes de informes de datos y análisis

Los paquetes de informes avanzados generan $ 1.2 millones adicionales en ingresos anuales, con precios estructurados de la siguiente manera:

Paquete de informes	Costo anual	Profundidad de informes
Análisis estándar	$12,000	Métricas de rendimiento básicas
Ideas avanzadas	$36,000	Análisis integral de canal cruzado
Inteligencia premium	$72,000	Modelado predictivo, paneles personalizados

Marin Software Incorporated (MRIN) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers stick with Marin Software Incorporated, especially now, following the July 2025 financial restructuring. The value proposition centers on efficiency, scale, and continuity in a fragmented digital advertising landscape.

Cross-channel campaign management (Search, Social, E-commerce) from a single platform.

Marin Software Incorporated positions itself as the performance layer that complements the tools provided by individual ad platforms. This means you can manage spend across major networks without constantly jumping between interfaces. For instance, the platform supports management across Google, Meta, and Amazon campaigns within one view. Furthermore, product momentum, such as the launch of Advisor and broader publisher integrations, strengthens this cross-channel offering amid ecosystem fragmentation.

Specific platform integrations support this breadth:

• Enhanced Reddit integration now supports full campaign management, including budgeting, forecasting, and automation, alongside existing omni-channel reporting capabilities.
• Google Portfolios targets can be edited via Marin, making these campaigns eligible for Ascend's Strategies.
• Microsoft Dynamic Search Ads now have reporting available at the target level.

AI-driven budget allocation and performance optimization (e.g., Anomaly Detector).

The platform's core optimization engine, Ascend, uses advanced machine learning to dynamically adjust spending to hit your business targets. This is about maximizing marketing dollars by ensuring every dollar works its hardest across channels and campaigns. Marin analyzes the marginal opportunity of each campaign and automatically re-allocates spend to maximize goals during the spend period, aiming for the highest marginal return.

The introduction of the OpenAI-powered virtual assistant, Advisor, launched in Q3 2024, is a key part of this. Advisor provides real-time performance analysis, recommended actions, and step-by-step guidance, helping users optimize campaigns directly within the platform.

Here's the quick math on the impact of automated budget management:

Metric	Client Example (Fusion92)	Context
Manual Work Saved	15 hours every week	Automated budget management for 1,500 dental practices
Campaign Target Hit Rate	96% of campaigns	Achieved with automated budget management
Conversion Lift	10% lift	Result of automated budget management

The platform's AI uses proprietary forecasting models to predict performance at different spend levels, letting you visualize returns before committing to a budget cut or increase.

Centralized reporting and analytics for large-scale digital advertising spend.

Marin Software Incorporated helps advertisers manage and measure spend, serving as a performance layer that complements platform-specific tools. You get unified reporting dashboards that let you monitor performance versus plan in real-time across all accounts and publishers, with daily spend reallocation updates if better opportunities are found.

The Marin BI Connect tool is designed to simplify agency reporting by streamlining data aggregation. This feature was enhanced to include campaign-level forecasting, enabling scenario plan reports and advanced optimization, helping you say goodbye to manual data pulls. While the company's Q3 2024 revenue was $4.282 million, the platform is designed to manage spend at a much larger scale, with historical claims of helping manage over $48 billion in spend.

Continuity of service for existing customers during the financial restructuring.

A critical value proposition as of late 2025 is the assurance of operational continuity following the Chapter 11 filing on July 1, 2025. The company explicitly stated it would remain fully operational throughout the reorganization process, maintaining service delivery to its installed customer base. The pre-negotiated plan, which saw the company emerge from Chapter 11 protection on August 29, 2025, included $5.5 million in funding from Kaxxa Holdings, Inc. to allow for full payment to known creditors.

Key facts supporting this value proposition include:

• The company filed customary first day motions to ensure continuity, including authority to pay employee wages and benefits.
• The reorganization plan confirmed on August 29, 2025, was designed for a swift emergence, aiming for approximately 60 days.
• The renewal of the Google Search Ads Innovation Agreement, which provides visibility to a core revenue component through 2027, de-risks the partnership aspect for existing users.

If onboarding takes 14+ days, churn risk rises, so this demonstrated operational stability is paramount.

Marin Software Incorporated (MRIN) - Canvas Business Model: Customer Relationships

You're looking at the customer relationships for Marin Software Incorporated as of late 2025, which is a unique situation given the formal Plan of Dissolution and the Chapter 11 filing in July 2025. The focus shifts from growth to managing existing commitments through a wind-down process.

The financial context leading into this period shows the strain: unaudited revenue for Q1 2025 was reported at $3.7M, with cash on hand at $3.67M. Customer relationships during this phase are defined by the need to maintain minimal operational stability while executing the liquidation plan.

The relationship structure historically involved a dual approach, which would have been heavily modified:

• Dedicated account management and managed services for enterprise clients.
• Self-service software access for agencies and advertisers.

The operational capacity supporting these relationships saw significant contraction. The company executed workforce reductions in March and April 2025, cutting approximately 28% and then another 30% of global employees, signaling a massive shift in the resources available for direct customer interaction.

High-touch support during the dissolution/reorganization became paramount for managing the wind-down:

The relationship strategy centered on ensuring platform stability, even as the company moved toward delisting from Nasdaq on June 17, 2025, prior to the bankruptcy filing. This required focused effort from the remaining team.

Here's a look at the operational context impacting customer service capacity:

Metric	Value (as of latest available data/event)	Context/Date Reference
Q1 2025 Unaudited Revenue	$3.7M	Q1 2025 Preliminary Results
Cash and Equivalents	$3.67M	Q1 2025 Preliminary Results
Workforce Reduction (March 2025)	Approx. 28%	Part of cost-cutting ahead of dissolution
Workforce Reduction (April 2025)	Approx. 30%	Part of cost-cutting ahead of dissolution
Total Headcount (Year-End 2023)	108	Reflecting pre-dissolution staffing levels

The self-service software access, primarily through the MarinOne platform, was intended to reduce reliance on direct support, but the reorganization meant that even self-serve users needed assurance regarding data access and service continuity during the wind-down.

For enterprise clients utilizing managed services, the dedicated account management transitioned into managing service termination or asset transfer, a critical, albeit temporary, relationship focus. The company marketed its solutions to advertisers directly and through advertising agencies, meaning the relationship structure was inherently channel-dependent.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Channels

You're looking at the channels for Marin Software Incorporated (MRIN) right after its emergence from Chapter 11 in September 2025. The structure of how they reach customers and communicate with stakeholders has fundamentally changed, especially given the cancellation of all prior common stock and the intent to file a Form 15 to suspend public reporting obligations.

The core delivery mechanism remains the online platform, which is a Software as a Service (SaaS) delivery model. This platform provides cross-channel advertising management capabilities. A critical channel component is the strategic partnership with Google; the Google Search Ads Innovation Agreement was renewed for three years starting October 1, 2024, which provides visibility to a core revenue component through 2027.

Sales efforts, as historically structured and likely continuing under the new ownership by Kaxxa Holdings, Inc., target large advertisers and agencies. The last reported geographic revenue split, from the Third Quarter of 2024, showed that approximately 80% of revenue was from the U.S. and 20% was international. The direct sales team would have been focused on maintaining these relationships through the reorganization.

Investor Relations communications, as of late 2025, are dominated by the outcome of the bankruptcy. The company emerged from Chapter 11 protection on September 5, 2025, following the confirmation of its reorganization plan on August 29, 2025. The communication channel for existing equity holders is now focused on the fact that all existing shares were cancelled. Post-emergence, the company intends to file a Form 15 with the Securities and Exchange Commission to deregister its securities and suspend its reporting obligations under the Securities Exchange Act of 1934. Further detailed operational updates are now channeled through the new ownership structure, with 1,000 shares of new equity issued: 600 shares to YYYYY, LLC and 400 shares to Kaxxa Holdings, Inc..

Here's a quick look at the most recent concrete figures related to the business structure before the reporting suspension:

Channel/Metric Category	Specific Data Point	Value/Amount	Date/Context
Platform Access (Partnership)	Google Partnership Renewal Term	3 years	Starting October 1, 2024
Direct Sales (Geographic Split)	U.S. Revenue Percentage (Q3 2024)	80%	Q3 2024
Direct Sales (Geographic Split)	International Revenue Percentage (Q3 2024)	20%	Q3 2024
Investor Relations (New Equity)	Total New Equity Shares Issued	1,000 shares	Post-Restructuring September 2025
Investor Relations (New Equity)	Shares issued to Kaxxa Holdings, Inc.	400 shares	Post-Restructuring September 2025

The platform itself is the primary product delivery channel, and the company highlighted product enhancements like the launch of Advisor, an AI-powered virtual assistant, and an upgraded Reddit integration supporting full campaign management.

• SaaS Delivery: MarinOne cross-channel advertising management platform.
• Direct Sales Focus: Advertisers and advertising agencies.
• Key Channel Partner: Google (3-year renewal).
• Reporting Status: Intends to file Form 15 to suspend SEC reporting.

If onboarding new enterprise clients takes longer than the expected 60-day emergence timeline from Chapter 11, customer churn risk definitely rises, though the pre-negotiated plan aimed for swift transition. Finance: confirm the new ownership structure's sales incentive plan by next Tuesday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Customer Segments

You're looking at the customer base for Marin Software Incorporated right before its formal wind-down process concluded in 2025. The platform was designed to serve two primary groups that drive digital ad spend.

The first group consists of performance-driven advertisers managing large digital ad budgets. These are the direct users who need to optimize spend across search, social, and e-commerce channels using the MarinOne platform. The second key segment involves advertising agencies utilizing the platform on behalf of their clients. Marin Software marketed and sold its solutions both directly to advertisers and through these agency partners who onboarded their own client campaigns onto the system.

Geographically, the focus was heavily concentrated, even as the company operated internationally. The core of the business activity, based on revenue composition, was centered in the United States and the United Kingdom. To give you a concrete look at where the revenue was coming from, based on reported figures near the end of the operational period, here's the breakdown:

Geographic Segment	Reported Revenue Amount (Approximate)	Percentage of Revenue (Approximate)
United States	$14.21M	80.16%
United Kingdom	$2.04M	11.49%
Other International	$1.48M	8.35%

This table reflects the revenue composition from a period preceding the final dissolution filings. It clearly shows the outsized importance of the US market to the company's top line. For context on the scale of operations leading into the final phase, the preliminary unaudited revenue for the first quarter of 2025 was reported at $3.7M.

The platform's design supported a global reach, with offices historically established in places like France, Germany, and Japan, but the financial reality showed a strong reliance on these two key Western markets. You can see the platform was designed to help marketing professionals manage their digital advertising across search, display, social, and mobile channels, which is what these customer segments required. If onboarding took 14+ days, churn risk rises, which was a constant operational challenge for a SaaS provider like this.

Here are the key customer-facing aspects Marin Software Incorporated addressed for these segments:

• Help customers measure advertising effectiveness.
• Streamline and automate campaign execution.
• Offer self-serve solutions and managed services.
• Provide reporting and analytics capabilities.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Cost Structure

You're looking at the cost structure for Marin Software Incorporated (MRIN) as it navigated a major financial overhaul in 2025. The costs here reflect a company in transition, moving from ongoing operations to an emerged entity post-Chapter 11, which heavily influences the expense profile.

The most concrete, recent, and specific cost event tied to 2025 workforce changes is the severance. Marin Software executed significant reductions-in-force (RIFs) in March and April 2025, which resulted in estimated cash expenditures for severance benefits totaling between $1.6M-$1.8M. This figure represents a major one-time cash outflow directly impacting the cost base for the year.

For the ongoing operational costs, specifically Software development and engineering expenses, the most recent detailed breakdown comes from the Trailing Twelve Months (TTM) ending September 30, 2024, where Research & Development (R&D) was reported at $7.08 million. Given the RIFs in early 2025, which aimed to align costs with current revenues, the actual run-rate for software development in late 2025 would likely be lower than this historical figure, but a precise 2025 number isn't publicly itemized in the same way post-emergence.

The reorganization under Chapter 11, which began July 1, 2025, introduced substantial General and administrative costs related to legal and financial reorganization. While the pre-negotiated nature of the filing suggested an expedited process, professional fees for debtor counsel and other administrative expenses are a certainty. The court docket shows a Final Application for Compensation for Services Rendered and Reimbursement of Expenses was scheduled for a hearing on October 29, 2025, indicating these costs were being finalized around that time. The overall financial distress leading to the filing is underscored by the Q1 2025 unaudited net loss of $0.9 million.

Infrastructure and hosting costs for the cloud-based platform are a necessary component of running the Software-as-a-Service (SaaS) business. While specific hosting figures for 2025 aren't isolated, the overall cost structure is heavily influenced by the platform's maintenance. To give you a sense of the scale of operating expenses before the full impact of the 2025 RIFs, the TTM Selling, General & Admin (SG&A) as of September 30, 2024, was $11.58 million.

Here's a quick view of the known and contextual cost elements:

Cost Component Category	Specific Data Point / Context	Amount (USD)
Employee Severance Costs (2025 RIFs)	Estimated Cash Expenditure	$1.6M-$1.8M
Software Development/Engineering (Proxy)	R&D Expense (TTM Sep 2024)	$7.08 million
G&A Reorganization Costs	Professional Fee Application Hearing Date	October 29, 2025
Infrastructure/Hosting (Context)	TTM SG&A (Sep 2024)	$11.58 million
Overall Loss Context	Q1 2025 Unaudited Net Loss	($0.9M)

The cost structure in late 2025 is defined by the one-time severance hit and the ongoing, though likely reduced, operational expenses for the platform. The successful emergence from Chapter 11 on September 5, 2025, supported by $5.5 million in new funding from Kaxxa Holdings, suggests that the variable costs associated with the reorganization were managed to allow for this swift transition.

• Severance cash expenditures were estimated between $1.6M and $1.8M.
• The RIFs in March and April 2025 reduced the global workforce by approximately 28-30%.
• The company filed for Chapter 11 on July 1, 2025.
• The reorganization plan was confirmed on August 29, 2025.
• The company's Q1 2025 revenue was reported as $3.7M.

Finance: draft 13-week cash view by Friday.

Marin Software Incorporated (MRIN) - Canvas Business Model: Revenue Streams

Marin Software Incorporated's revenue streams, as the company navigated its strategic alternatives culminating in a Chapter 11 reorganization, were primarily anchored in its software platform and associated services.

The core revenue generation mechanism centered on the MarinOne platform, which operates on a Software as a Service (SaaS) model, providing an enterprise marketing software solution for advertisers and agencies to manage digital advertising spend across search, social, and e-commerce channels. This is supplemented by revenue from managed services, which involve direct campaign optimization and support provided to clients.

Here's a look at the recent revenue performance leading up to the reorganization:

Metric	Amount	Period/Context
Preliminary Revenue	$3.7 million	Q1 2025
Net Revenue	$4.0 million	Q1 2024
Net Revenue	$4.28 million	Q3 2024
Revenue (TTM)	$16.71 million	Trailing Twelve Months (as of mid-2025)

The structure of the revenue streams, prior to the reorganization, included:

• Subscription fees for the MarinOne platform (SaaS model).
• Managed services fees for campaign optimization and support.
• Self-serve solutions revenue.

The path forward for stockholders was defined by the approved Plan of Dissolution, which was superseded by the reorganization. The pre-negotiated Chapter 11 plan, which became effective on August 29, 2025, involved funding from Kaxxa Holdings, Inc. of $5.5 million. This funding was intended to cover full creditor payments and provide a distribution to stockholders in return for the cancellation and retirement of all existing equity interests.

The expected distribution of assets/proceeds to stockholders post-liquidation/sale is a critical, albeit uncertain, final revenue stream component for equity holders, contingent upon the satisfaction of all allowed claims under the reorganization plan. Holders of cancelled equity interests are anticipated to receive a distribution on a pro rata basis after all claims are paid.